{"id":999,"date":"2020-05-05T11:43:41","date_gmt":"2020-05-05T11:43:41","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=999"},"modified":"2024-08-07T11:35:53","modified_gmt":"2024-08-07T08:35:53","slug":"dijital-pazarlama-stratejileri","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-stratejileri","title":{"rendered":"Dijital Pazarlama Stratejileri"},"content":{"rendered":"\n<p> <strong>Pazarlama stratejileri<\/strong>, \u00f6zellikle Sanayi Devrimi sonras\u0131nda ortaya \u00e7\u0131km\u0131\u015f ve yayg\u0131nl\u0131k kazanm\u0131\u015f olan bir bilim dal\u0131d\u0131r. \u00dcretilen \u00fcr\u00fcnlerin hangi yollarla ve kimlere sat\u0131laca\u011f\u0131n\u0131 belirleyen, bu ama\u00e7la \u00e7e\u015fitli faaliyetler y\u00fcr\u00fcten pazarlama, ortaya \u00e7\u0131k\u0131\u015f\u0131ndan sonra s\u00fcrekli olarak de\u011fi\u015fime u\u011fram\u0131\u015ft\u0131r. Pazarlaman\u0131n son gelmi\u015f oldu\u011fu noktalardan biri de <strong>dijital pazarlama<\/strong> ad\u0131 verilen a\u015famad\u0131r. \u0130nternet ve bilgisayar teknolojilerinde ya\u015fanan geli\u015fimlere paralel olarak ticari \u00fcr\u00fcnler ve hizmetler dijital ortama ta\u015f\u0131nm\u0131\u015f ve e ticaret denilen yeni bir trend ortaya \u00e7\u0131km\u0131\u015ft\u0131r.  <\/p>\n\n\n\n<p>Bu ta\u015f\u0131nma i\u015flemi pazarlama alan\u0131n\u0131n da dijitalle\u015fmesine neden olmu\u015ftur. Dijital pazarlama, <strong>etkili pazarlama stratejileri<\/strong> aras\u0131nda olduk\u00e7a b\u00fcy\u00fck bir yer kapl\u0131yor. Hatta g\u00fcn\u00fcm\u00fczde pazarlama faaliyetlerinin b\u00fcy\u00fck \u00f6l\u00e7\u00fcde dijital ortamlarda y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fc s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/05\/dijital-pazarlama-1-1.png\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/05\/dijital-pazarlama-1-1.png\" alt=\"dijital pazarlama stratejileri\" class=\"wp-image-1000\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dijital-Pazarlama-Stratejileri-Nelerdir\"><\/span>Dijital Pazarlama Stratejileri Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dijital pazarlama, i\u00e7erisinden birden fazla unsurun yer ald\u0131\u011f\u0131 \u00e7ok y\u00f6nl\u00fc bir s\u00fcre\u00e7tir. Bu s\u00fcrecin en \u00f6nemli ayaklar\u0131ndan biri de do\u011fru strateji olu\u015fturabilmektir. Dijital pazarlama stratejisi olu\u015ftururken \u00f6ncelikle <strong>hedef kitle<\/strong> belirlenmeli, sonras\u0131nda da hedef kitleye hangi dijital platformlar \u00fczerinden hitap edilece\u011fine karar verilmelidir. <strong>M\u00fc\u015fteri kitlesini<\/strong> do\u011fru analiz etmek, pazarlama faaliyeti i\u00e7in harcanan b\u00fct\u00e7enin daha verimli olmas\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemlidir.<\/p>\n\n\n\n<p>Pazarlama faaliyetleri m\u00fc\u015fteri kitlesini do\u011frudan etkileyerek pazar\u0131n kalitesini de belirlemektedir. Yap\u0131lacak olan <strong>pazarlama \u00e7al\u0131\u015fmalar\u0131<\/strong> olduk\u00e7a \u015feffaf bir s\u00fcrecin ard\u0131ndan olu\u015fturulmal\u0131 ve m\u00fc\u015fterilerin sat\u0131n alma davran\u0131\u015f\u0131n\u0131 ger\u00e7ekle\u015ftirmeleri temin edilmelidir. Ayr\u0131ca yaln\u0131zca m\u00fc\u015fteriler de\u011fil, <strong>potansiyel m\u00fc\u015fteri<\/strong> olan ki\u015filer de bu s\u00fcre\u00e7te kazan\u0131larak m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcr\u00fclmelidir. M\u00fc\u015fteriye d\u00f6n\u00fc\u015fen ki\u015filer gelir elde ettirerek Pazar faaliyetlerini verimli hale getirecektir. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dijital-Pazarlama-Strateji-Ornekleri\"><\/span>Dijital Pazarlama Strateji \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Do\u011fru\ndijital <strong>pazarlama stratejisi<\/strong> olu\u015fturabilmek\ni\u00e7in baz\u0131 hususlara dikkat etmek gerekiyor. Do\u011fru \u015fekilde planlanm\u0131\u015f olan bir\ndijital pazarlama stratejisi, <strong>\u00fcr\u00fcn sat\u0131\u015f<\/strong>\nrakamlar\u0131 \u00fczerinde olumlu geri d\u00f6n\u00fc\u015flere neden olacakt\u0131r. \u0130zlenmesi gereken\nad\u0131mlar\u0131 \u015fu \u015fekilde s\u0131ralamak m\u00fcmk\u00fcnd\u00fcr:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130\u015fletme, hedefinin ne oldu\u011funu ve ne yapmak\nistedi\u011fini kesin hatlar\u0131 ile belirlemelidir. <\/li>\n\n\n\n<li>E\u011fer yap\u0131lm\u0131\u015fsa daha \u00f6nceki y\u0131llar\u0131n dijital <strong>pazarlama stratejileri<\/strong> g\u00f6z \u00f6n\u00fcnde\nbulundurulmal\u0131 ve neyin do\u011fru, neyin yanl\u0131\u015f yap\u0131ld\u0131\u011f\u0131 de\u011ferlendirilmelidir. <\/li>\n\n\n\n<li><strong>Rakip\nanalizi <\/strong>es ge\u00e7ilmemeli ve ayn\u0131 i\u015fi yapan rakiplerin neler yapt\u0131klar\u0131, hangi\nstratejileri uygulad\u0131klar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurulmal\u0131d\u0131r.<\/li>\n\n\n\n<li>Haz\u0131rlanan <strong>pazarlama\ntaktikleri <\/strong>hangi ara\u00e7lar kullan\u0131larak hayata ge\u00e7irilece\u011fi ve hangi\nplatformlarda ne t\u00fcr faaliyetler y\u00fcr\u00fct\u00fclece\u011fine karar verilmelidir. <\/li>\n<\/ul>\n\n\n\n<p>Bu ad\u0131mlar\u0131 izleyerek sizlerde uygun bir strateji olu\u015fturabilir, bu do\u011frultuda sat\u0131\u015flar\u0131n\u0131z\u0131 y\u00fckseltebilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/05\/dijital-pazarlama-3-1.jpg\"><img decoding=\"async\" width=\"885\" height=\"536\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/05\/dijital-pazarlama-3-1.jpg\" alt=\"dijital pazarlama stratejileri nelerdir\" class=\"wp-image-1002\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/05\/dijital-pazarlama-3-1.jpg 885w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/05\/dijital-pazarlama-3-1-768x465.jpg 768w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dijital-Dunyada-Rekabet\"><\/span>Dijital D\u00fcnyada Rekabet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dijital\npazarlaman\u0131n i\u015fletmelere sa\u011flam\u0131\u015f oldu\u011fu \u00e7ok say\u0131da avantaj\u0131n yan\u0131nda, k\u0131yas\u0131ya\nrekabetin ya\u015fand\u0131\u011f\u0131 bir faaliyet oldu\u011fun da bilmek gerekir. Klasik pazarlama\ny\u00f6ntemlerinde, belirli fiziki s\u0131n\u0131rlar\u0131 olan bir \u00e7evrede faaliyet y\u00fcr\u00fct\u00fcl\u00fcrken,\ndijital pazarlamada t\u00fcm s\u0131n\u0131rlar ortadan kalkmaktad\u0131r. \u0130nternet ortam\u0131nda <strong>\u00fcr\u00fcnler<\/strong> t\u00fcm d\u00fcnya ile payla\u015f\u0131l\u0131rken,\nrekabet de t\u00fcm d\u00fcnyaya kar\u015f\u0131 yap\u0131l\u0131r. Bu nedenle de dijital d\u00fcnyada rekabet\nedebilmek olduk\u00e7a uzmanl\u0131k gerektiren bir i\u015ftir. Do\u011fru strateji belirlemek ve\nbelirlenen stratejiyi uygulayabilmek bile her zaman istenilen sonuca\nula\u015f\u0131laca\u011f\u0131 anlam\u0131na gelmez. Rekabetin zorlay\u0131c\u0131 oldu\u011fu bu ortamda, s\u00fcrekli\nolarak g\u00fcncellenebilir <strong>pazarlama\nteknikleri<\/strong> geli\u015ftirmek gereklidir. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dijital-Pazar-Icin-Hedef-Kitle-Belirleme\"><\/span>Dijital Pazar \u0130\u00e7in Hedef Kitle Belirleme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Esas\u0131nda\ndijital pazarlarda, internet eri\u015fimine sahip olan her birey hedef kitle\nniteli\u011fi ta\u015f\u0131r. Ancak <strong>\u00fcr\u00fcnleriniz ve\nhizmetleriniz<\/strong> ile ilgilenen ki\u015filerin belirlenmesi ve do\u011frudan bu kitleye\nhitap edilmesi, dijital pazarlama s\u00fcrecinin ba\u015far\u0131ya ula\u015fmas\u0131 a\u00e7\u0131s\u0131ndan\nde\u011ferlidir. \u0130\u00e7inde bulundu\u011fumuz b\u00fcy\u00fck veri \u00e7a\u011f\u0131nda hedef kitlelerin analiz\nedilebilmesi ve t\u00fcketici profillerinin \u00e7\u0131kar\u0131labilmesi a\u00e7\u0131s\u0131ndan \u00e7ok say\u0131da\ny\u00f6ntem kullan\u0131l\u0131yor. Veri analizi denilen y\u00f6ntem ile yapay zek\u00e2 teknolojileri\ntaraf\u0131ndan analiz edilen bu veriler neticesinde, kimlerin <strong>marka<\/strong> hedef kitlesi olaca\u011f\u0131 belirlenebiliyor. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dijital-Pazarlama-Rakip-Analizi\"><\/span>Dijital Pazarlama Rakip Analizi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dijital\npazarlaman\u0131n en \u00f6nemli ayaklar\u0131ndan birini de rakip analizi olu\u015fturuyor. Ayn\u0131\nalanda faaliyet g\u00f6steren di\u011fer firmalar\u0131n \u00fcr\u00fcnlerinin ve kulland\u0131klar\u0131 <strong>pazarlama stratejileri<\/strong>nin analiz\nedilmesi, <strong>online pazarlama<\/strong> a\u00e7\u0131s\u0131ndan\ndaha isabetli tercihler yap\u0131lmas\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7\u0131yor. Ayr\u0131ca rakip analizi, rakip\nfirmalar\u0131n yapt\u0131\u011f\u0131 yanl\u0131\u015flar\u0131n belirlenmesi ve ayn\u0131 yanl\u0131\u015flara d\u00fc\u015f\u00fclmemesi\na\u00e7\u0131s\u0131ndan da \u00f6nem arz ediyor. <\/p>\n\n\n\n<p>Rakip analizi i\u00e7in rakibin web sitesinin analizinin yap\u0131lmas\u0131, rakip taraf\u0131ndan aktif olarak uygulanmakta olan reklam faaliyetlerinin incelenmesi, <strong>arama motorlar\u0131<\/strong> \u00fczerinde hangi kelimelerde \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131 gibi unsurlar \u00f6ncelikle dikkate al\u0131nmal\u0131d\u0131r. Rakip firma e\u011fer uzun ge\u00e7mi\u015fe sahip olan bir firma ise ge\u00e7mi\u015fte uygulam\u0131\u015f oldu\u011fu reklam ve pazarlama faaliyetlerini incelemek de yerinde bir davran\u0131\u015f olacakt\u0131r. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/05\/dijital-pazarlama-2-2.jpg\"><img decoding=\"async\" width=\"846\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/05\/dijital-pazarlama-2-2-846x640.jpg\" alt=\"dijital pazarlama stratejileri\" class=\"wp-image-1001\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dijital-Pazarlama-Icin-Uygun-Kanallarin-Secilmesi\"><\/span>Dijital Pazarlama \u0130\u00e7in Uygun Kanallar\u0131n Se\u00e7ilmesi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dijital\npazarlama stratejisi belirlemek kadar, belirlenen stratejilerin hangi\nplatformlarda uygulanaca\u011f\u0131 da \u00f6nemlidir. Pazarlanmas\u0131 istenen \u00fcr\u00fcn\u00fcn hedef\nkitlesinin al\u0131\u015fkanl\u0131klar\u0131 <strong>g\u00f6z \u00f6n\u00fcne<\/strong>\nal\u0131narak bu konuda karar verilmelidir. \u00d6rne\u011fin b\u00fcy\u00fck \u00f6l\u00e7\u00fcde gen\u00e7lere hitap eden\nbir \u00fcr\u00fcn i\u00e7in <strong>sosyal medya<\/strong>\nplatformlar\u0131n\u0131 tercih etmek olduk\u00e7a ak\u0131ll\u0131cad\u0131r. Ancak ayn\u0131 durum, dijital\ng\u00f6\u00e7men unvan\u0131na sahip olan bir hedef kitle a\u00e7\u0131s\u0131ndan ba\u015far\u0131s\u0131zl\u0131\u011fa u\u011framak\nanlam\u0131na gelecektir.<\/p>\n\n\n\n<p><strong>\u0130nternetten sat\u0131\u015f<\/strong>, g\u00fcn\u00fcm\u00fczde \u00e7ok say\u0131da\ninsan\u0131n ve firman\u0131n y\u00f6nelmi\u015f oldu\u011fu bir aland\u0131r. Ancak bu alanda s\u00f6z sahibi\nolabilmek her ge\u00e7en g\u00fcn daha da zor hale geliyor. Bu y\u00fczden de firmalar, do\u011fru\nstrateji ile do\u011fru platformlarda yer almal\u0131 ve internetin k\u00f6\u015fe ba\u015flar\u0131 tamamen\ntutulmadan \u00f6nce kendilerine yer edinmelidir. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sosyal-Medya-Pazarlama-Stratejileri\"><\/span>Sosyal Medya Pazarlama Stratejileri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sosyal\nmedyada do\u011fru ve ba\u015far\u0131l\u0131 bir pazarlama yapabilmek i\u00e7in detayl\u0131 bir <strong>pazar ara\u015ft\u0131rmas\u0131<\/strong> neredeyse bir\nzorunluluktur. Sosyal medyada pazarlama stratejisi belirlerken hedefler a\u00e7\u0131k ve\nnet olmal\u0131d\u0131r. Ayr\u0131ca etkili <strong>sosyal\nmedya pazarlama<\/strong> y\u00f6ntemlerinden biride, stratejilerin \u00f6l\u00e7\u00fclebilir olmas\u0131d\u0131r.\nYani uygulanan stratejinin ne y\u00f6ne do\u011fru ilerleyi\u015f kaydetti\u011fi\nbelirlenebilmelidir. Ayn\u0131 zamanda stratejilerin ger\u00e7ek\u00e7i olmas\u0131na da \u00f6zen\ng\u00f6sterilmelidir. Yani belirlenen <strong>pazarlama\nstratejileri<\/strong>, firman\u0131n b\u00fct\u00e7e durumuna uygun olmal\u0131d\u0131r. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka-ve-Itibar-Yonetimi\"><\/span>Marka ve \u0130tibar Y\u00f6netimi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rekabetin\nb\u00fcy\u00fck \u00f6nem arz etmeye ba\u015flad\u0131\u011f\u0131 bu \u00e7a\u011fda, markalar\u0131n itibarlar\u0131 olduk\u00e7a\n\u00f6nemlidir. \u00d6yle ki marka y\u00f6netimi ya da itibar y\u00f6netimi adlar\u0131 ile yeni\nprofesyonel i\u015f kollar\u0131 do\u011fmu\u015ftur. <strong>Dijital\npazarlama ve SEO<\/strong> \u00e7al\u0131\u015fmalar\u0131 sayesinde de markalar\u0131n itibarlar\u0131n\u0131n\nkorunmas\u0131 ve geli\u015ftirilmesi m\u00fcmk\u00fcnd\u00fcr. Ticaretin ve al\u0131\u015fveri\u015flerin b\u00fcy\u00fck \u00f6l\u00e7\u00fcde\ninternetten d\u00f6nd\u00fc\u011f\u00fc dijital \u00e7a\u011fda, markalar\u0131n bu platformlarda elde etmi\u015f\noldu\u011fu itibar marka gelece\u011fi a\u00e7\u0131s\u0131ndan olduk\u00e7a de\u011ferlidir. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Urun-Pazarlama-Stratejileri\"><\/span>\u00dcr\u00fcn Pazarlama Stratejileri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Etkili pazarlama stratejileri<\/strong>\nolu\u015fturabilmenin \u00f6n ko\u015fulu, hedef kitlenin iyi tan\u0131nm\u0131\u015f olmas\u0131d\u0131r. E\u011fer bir\nfirma, kendisine <strong>hedef kitle<\/strong> olarak\nbelirledi\u011fi insanlar\u0131n ne zaman ve hangi \u015fartlar alt\u0131nda sat\u0131n almaya meyilli\noldu\u011funu belirleyebilirse, pazarlama faaliyeti de b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ba\u015far\u0131ya ula\u015f\u0131r.\nPazarlaman\u0131n temel ayaklar\u0131ndan biri, m\u00fc\u015fteri kitlesinin ihtiyac\u0131 oldu\u011fu anda\n\u00fcr\u00fcnleri <strong>g\u00f6z \u00f6n\u00fcne<\/strong> getirebilmektir. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dijital-Pazarlama-ve-SEO\"><\/span>Dijital Pazarlama ve SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0130nternet\n\u00fczerinden faaliyet g\u00f6steren firmalar\u0131n hem \u00fcr\u00fcnlerini tan\u0131tabilmek hem de\npazarlayabilmek i\u00e7in tercih etti\u011fi y\u00f6ntemler aras\u0131nda <strong>dijital pazarlama ve SEO<\/strong> uygulamalar\u0131 b\u00fcy\u00fck yer tutuyor. <strong>Arama motorlar\u0131<\/strong> s\u0131ralamalar\u0131nda \u00fcst\ns\u0131ralarda yer alabilmek i\u00e7in ger\u00e7ekle\u015ftirilen bir faaliyet olan SEO, do\u011fru\nstratejiler \u00fcretilerek uyguland\u0131\u011f\u0131 zaman sat\u0131\u015f rakamlar\u0131nda g\u00f6zle g\u00f6r\u00fcl\u00fcr bir\nart\u0131\u015f\u0131n ya\u015fanmas\u0131na yol a\u00e7\u0131yor. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dijital-Pazarlama-ve-Sosyal-Medya-Iliskisi\"><\/span>Dijital Pazarlama ve Sosyal Medya \u0130li\u015fkisi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u0130nternetten sat\u0131\u015f<\/strong> i\u00e7in kullan\u0131lan stratejilerin aktif olarak uyguland\u0131\u011f\u0131 platformlar aras\u0131nda <strong>sosyal medya<\/strong> organlar\u0131 \u00f6nemli bir yere sahip. D\u00fcnya \u00fczerinde milyarlarca kullan\u0131c\u0131ya sahip olan bu platformlar, hem <strong>\u00fcr\u00fcn sat\u0131\u015f<\/strong> a\u00e7\u0131s\u0131ndan, hem de dijital pazarlama a\u00e7\u0131s\u0131ndan olduk\u00e7a verimli bir aland\u0131r. Bu y\u00fczden de <strong>dijital pazarlama<\/strong> ve sosyal medya aras\u0131ndaki ba\u011f olduk\u00e7a g\u00fc\u00e7l\u00fcd\u00fcr.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dijital-Pazarlama-Stratejileri-Hakkinda-Yazarimizin-Gorusleri\"><\/span>Dijital Pazarlama Stratejileri Hakk\u0131nda Yazar\u0131m\u0131z\u0131n G\u00f6r\u00fc\u015fleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Deneyimime g\u00f6re, dijital pazarlama stratejileri bir i\u015fletmenin \u00e7evrimi\u00e7i ba\u015far\u0131s\u0131n\u0131n temel ta\u015f\u0131d\u0131r. \u00c7a\u011f\u0131m\u0131zda, dijital varl\u0131k bir l\u00fcks de\u011fil, bir zorunluluktur. Benim g\u00f6r\u00fc\u015f\u00fcme g\u00f6re, etkili bir dijital pazarlama stratejisi, bir i\u015fletmenin hedef kitlesiyle olan etkile\u015fimini geli\u015ftirmeli, marka bilinirli\u011fini art\u0131rmal\u0131 ve sonu\u00e7ta sat\u0131\u015flar\u0131 art\u0131rmal\u0131d\u0131r.<br><br>Edindi\u011fim tecr\u00fcbelere g\u00f6re, ba\u015far\u0131l\u0131 bir dijital pazarlama stratejisi, SEO, sosyal medya pazarlama, i\u00e7erik pazarlama ve e-posta pazarlama gibi \u00e7e\u015fitli taktik ve teknikleri bir araya getirir. Bu teknikler birbiriyle uyumlu \u00e7al\u0131\u015fmal\u0131 ve genel i\u015f hedeflerine hizmet etmelidir. \u00d6zellikle SEO, dijital pazarlama d\u00fcnyas\u0131nda \u00f6nemli bir rol oynamaktad\u0131r. Bir web sitesinin arama motorlar\u0131ndaki s\u0131ralamas\u0131n\u0131 iyile\u015ftirmek, organik trafik sa\u011flamak ve potansiyel m\u00fc\u015fterileri \u00e7ekmek i\u00e7in son derece \u00f6nemlidir. Dahas\u0131, e-posta pazarlama ve sosyal medya pazarlama gibi teknikler, bir i\u015fletmenin hedef kitlesiyle do\u011frudan ileti\u015fim kurmas\u0131n\u0131 ve marka bilinirli\u011fini ve sadakatini art\u0131rmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/\">Dopinger<\/a>&nbsp;ile Dijital d\u00fcnyada markan\u0131z\u0131 \u00f6ne ta\u015f\u0131y\u0131n! <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-ve-geleneksel-pazarlama-arasindaki-farklar\" target=\"_blank\" rel=\"noreferrer noopener\">Dijital pazarlama ile geleneksel pazarlama aras\u0131ndaki farklar\u0131<\/a> di\u011fer blog yaz\u0131m\u0131z ile okuyarak dijital pazarlama hakk\u0131nda daha detayl\u0131 bilgi edinebilirsiniz.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Dijital Pazarlama Yap\u0131l\u0131rken Nelere Dikkat Edilmektedir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Dijital pazarlama yap\u0131l\u0131rken ilk \u00f6ncelik hedef belirlemektedir. Hedef hakk\u0131nda detayl\u0131 stratejiler olu\u015fturmak ve bu y\u00f6nde potansiyel m\u00fc\u015fterilere y\u00f6nelmek ak\u0131ll\u0131ca olacakt\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Potansiyel M\u00fc\u015fteri Nas\u0131l Belirlenir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Potansiyel m\u00fc\u015fteriler, sunmu\u015f oldu\u011funuz hizmet ile en alakal\u0131 olan ki\u015filerdir. Bu m\u00fc\u015fterileri i\u00e7erikler ile etkile\u015fimlerinden, anahtar kelimelerin hacimlerinden veya sosyal medyada ki davran\u0131\u015flar\u0131ndan tespit etmek ve bir hedef kitle olu\u015fturmak m\u00fcmk\u00fcnd\u00fcr. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Dijital Pazarlama Neden \u00d6nemlidir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path 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11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>\u0130nternetin yayg\u0131nla\u015fmas\u0131 ve kullan\u0131m say\u0131lar\u0131n\u0131n s\u00fcrekli artmas\u0131 nedeniyle dijital pazarlama, reklamc\u0131l\u0131k anlam\u0131nda b\u00fcy\u00fck \u00f6nem kazanm\u0131\u015ft\u0131r. SEM ile potansiyel m\u00fc\u015fterilerinize kolay ula\u015fabilir, daha uygun maliyetler ile reklamlar olu\u015fturabilirsiniz.  <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Pazarlama stratejileri, \u00f6zellikle Sanayi Devrimi sonras\u0131nda ortaya \u00e7\u0131km\u0131\u015f ve yayg\u0131nl\u0131k kazanm\u0131\u015f olan bir bilim dal\u0131d\u0131r. \u00dcretilen \u00fcr\u00fcnlerin hangi yollarla ve kimlere sat\u0131laca\u011f\u0131n\u0131 belirleyen, bu ama\u00e7la \u00e7e\u015fitli faaliyetler y\u00fcr\u00fcten pazarlama, ortaya \u00e7\u0131k\u0131\u015f\u0131ndan sonra s\u00fcrekli olarak de\u011fi\u015fime u\u011fram\u0131\u015ft\u0131r. Pazarlaman\u0131n son gelmi\u015f oldu\u011fu noktalardan biri de dijital pazarlama ad\u0131 verilen a\u015famad\u0131r. \u0130nternet ve [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":20937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dijital Pazarlama Stratejileri Nelerdir? Sosyal Medya Stratejileri<\/title>\n<meta name=\"description\" content=\"Dijital Pazarlama stratejileri nedir? Dijital Pazarlama stratejileri ile i\u015fletmenizi dijital d\u00fcnyada h\u0131zla en \u00fcst s\u0131ralara ta\u015f\u0131y\u0131n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-stratejileri\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital Pazarlama Stratejileri Nelerdir? Sosyal Medya Stratejileri\" \/>\n<meta property=\"og:description\" content=\"Dijital Pazarlama stratejileri nedir? Dijital Pazarlama stratejileri ile i\u015fletmenizi dijital d\u00fcnyada h\u0131zla en \u00fcst s\u0131ralara ta\u015f\u0131y\u0131n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-stratejileri\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-05T11:43:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-07T08:35:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/05\/dijital-pazarlama-stratejileri-nelerdir-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-stratejileri#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-stratejileri\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"Dijital Pazarlama Stratejileri\",\"datePublished\":\"2020-05-05T11:43:41+00:00\",\"dateModified\":\"2024-08-07T08:35:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-stratejileri\"},\"wordCount\":1819,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-stratejileri#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/05\/dijital-pazarlama-stratejileri-nelerdir-1.jpg\",\"articleSection\":[\"Dijital Pazarlama\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-stratejileri#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-stratejileri\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-stratejileri\",\"name\":\"Dijital Pazarlama Stratejileri Nelerdir? 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