{"id":9378,"date":"2022-02-15T15:19:27","date_gmt":"2022-02-15T12:19:27","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=9378"},"modified":"2024-02-09T09:56:29","modified_gmt":"2024-02-09T06:56:29","slug":"facebook-katalog-reklamlari","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/facebook-katalog-reklamlari","title":{"rendered":"Facebook Katalog Reklamlar\u0131 Nedir? Nas\u0131l Olu\u015fturulur?"},"content":{"rendered":"\n<p>Facebook katalog reklamlar\u0131, farkl\u0131 hedef kitlelere reklam ula\u015ft\u0131rman\u0131n etkili yollar\u0131ndan biri olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r. E-Ticaret faaliyetleri y\u00fcr\u00fcten kullan\u0131c\u0131lar, <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">dijital pazarlama<\/a>n\u0131n aktif olarak y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fc her alanda varl\u0131k g\u00f6stermek durumundad\u0131r. D\u00fcnya genelinde en fazla kullan\u0131c\u0131ya sahip olan ve farkl\u0131 sosyal gruplardan insanlara hitap eden Facebook, g\u00fcnl\u00fck ak\u0131\u015f i\u00e7erisinde hat\u0131r\u0131 say\u0131l\u0131r miktarda potansiyel m\u00fc\u015fteriye eri\u015fim imk\u00e2n\u0131 sunar. Bu bak\u0131mdan Facebook katalog reklamlar\u0131, sat\u0131\u015f oranlar\u0131nda b\u00fcy\u00fck art\u0131\u015f olanaklar\u0131 bar\u0131nd\u0131r\u0131r. Bu reklam modeline ayr\u0131ca Facebook dinamik reklamlar ad\u0131yla da rastlanabilmektedir. Yaz\u0131m\u0131zda Facebook katalog reklamlar\u0131na dair b\u00fct\u00fcn detaylar\u0131 bulabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"facebook-katalog-nedir\"><span class=\"ez-toc-section\" id=\"Facebook-Katalog-Nedir\"><\/span>Facebook Katalog Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook katalog, do\u011frudan \u00fcr\u00fcn sat\u0131\u015f\u0131 ve reklam\u0131na y\u00f6nelik bir \u00e7al\u0131\u015fmad\u0131r. \u00dcr\u00fcnlerinizin g\u00f6rseli \u00fczerine kategori, \u00fcr\u00fcn ad\u0131, fiyat ve a\u00e7\u0131klama gibi bilgileri i\u015fleyerek olu\u015fturursunuz. Daha sonra <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a> \u00fczerinden ilgi alan\u0131na g\u00f6re payla\u015f\u0131rs\u0131n\u0131z. Haz\u0131rlad\u0131\u011f\u0131n\u0131z kataloglar\u0131, Facebook ve Instagram \u00fczerinden reklam format\u0131nda sunars\u0131n\u0131z. Kataloglar \u00fcr\u00fcn sat\u0131\u015f\u0131 i\u00e7in do\u011frudan link i\u00e7erir. Bunun yan\u0131nda Facebook katalog reklam\u0131, bu veri dosyas\u0131 ile i\u015flev g\u00f6sterir. Facebook reklamlar\u0131 ile ilgili detayl\u0131 bilgiyi <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/facebook-reklam-verme-rehberi\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook reklam verme rehberi<\/a>mizden \u00f6\u011frenebilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/facebook-katalog-reklamlarinin-avantajlari.jpg\" alt=\"facebook katalog reklamlar\u0131n\u0131n avantajlar\u0131\" class=\"wp-image-9384\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/facebook-katalog-reklamlarinin-avantajlari.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/facebook-katalog-reklamlarinin-avantajlari-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"facebook-katalog-reklamlarinin-avantajlari\"><span class=\"ez-toc-section\" id=\"Facebook-Katalog-Reklamlarinin-Avantajlari\"><\/span>Facebook Katalog Reklamlar\u0131n\u0131n Avantajlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Katalog reklamlar\u0131, kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcnlere eri\u015fimi i\u00e7in do\u011frudan etkendir. Yeni nesil dijital pazar alanlar\u0131n\u0131 olu\u015fturan sosyal medya mecralar\u0131, \u00fcr\u00fcnleri do\u011frudan t\u00fcketicilerin g\u00fcnl\u00fck ya\u015fam alanlar\u0131na y\u00f6nlendirme imkanlar\u0131 sunmaktad\u0131r. Facebook katalog reklamlar\u0131 da tam olarak bu imk\u00e2n\u0131n aktif \u015fekilde de\u011ferlendirilmesidir. Bu do\u011frultuda e-ticaret uygulay\u0131c\u0131lar\u0131n\u0131n Facebook kataloglar\u0131 ile kazand\u0131klar\u0131 avantajlar\u0131 a\u015fa\u011f\u0131daki gibi s\u0131ralayabiliriz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u00fcndelik sosyal medya kullan\u0131mlar\u0131nda potansiyel m\u00fc\u015fterilerinizin dikkatini \u00fcr\u00fcnlere \u00e7ekersiniz.<\/li>\n\n\n\n<li>\u00dcr\u00fcnler kategorik s\u0131n\u0131fland\u0131rmalarla ihtiya\u00e7 duyan kullan\u0131c\u0131lar\u0131n ana sayfalar\u0131nda yer al\u0131r.<\/li>\n\n\n\n<li>Facebook katalog sayesinde kullan\u0131c\u0131 e\u011filimleri de kolayl\u0131kla analiz edilebilir.<\/li>\n\n\n\n<li>Bir\u00e7ok reklam \u00e7al\u0131\u015fmas\u0131na g\u00f6re daha etkili ve do\u011frudan sat\u0131\u015f e\u011filimini artt\u0131ran bir sistem sunar.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131larda \u00fcr\u00fcnlere dair g\u00f6z a\u015final\u0131\u011f\u0131 olu\u015fturur.<\/li>\n\n\n\n<li>\u00dcr\u00fcn ve hedef kitle kontrol\u00fcn\u00fc kolayla\u015ft\u0131r\u0131r.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/facebook-katalog-olusturma-adimlari.jpg\" alt=\"facebook katalog olu\u015fturma ad\u0131mlar\u0131\" class=\"wp-image-9386\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/facebook-katalog-olusturma-adimlari.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/facebook-katalog-olusturma-adimlari-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"facebook-katalog-olusturma-adimlari\"><span class=\"ez-toc-section\" id=\"Facebook-Katalog-Olusturma-Adimlari\"><\/span>Facebook Katalog Olu\u015fturma Ad\u0131mlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook katalog reklamlar\u0131 olu\u015fturmaya ba\u015flamadan \u00f6nce kataloglar\u0131n olu\u015fturulmas\u0131 gerekir. Bu ilk a\u015famada \u00fcr\u00fcnlerinizi detayl\u0131 olarak kategorize edersiniz ve hedef kitlenizin belirlenmesi i\u015flemler yapars\u0131n\u0131z. Bu sayede reklamlar\u0131n etkili olmas\u0131 i\u00e7in gereken zemin haz\u0131rlanm\u0131\u015f olacakt\u0131r.<\/p>\n\n\n\n<p>Facebook katalogun olu\u015fturulmas\u0131, \u00fcr\u00fcnlerin s\u0131n\u0131fland\u0131rmas\u0131 ile ba\u015flamaktad\u0131r. Ayr\u0131ca Facebook piksel etkinli\u011fiyle beraber \u00fcr\u00fcnlerin kullan\u0131c\u0131lar taraf\u0131ndan incelenmesi, sepete eklenmesi ve sat\u0131n al\u0131nmas\u0131 gibi e\u011filimler de kontrol alt\u0131na al\u0131nabilmektedir. Ancak \u00f6ncelikli olarak katalog olu\u015fturman\u0131n ilk ad\u0131m\u0131, y\u00f6netim panelinin d\u00fczenlenmesi ile ba\u015flar.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/facebook-katalog-yoneticisi.jpg\" alt=\"facebook katalog y\u00f6neticisi\n\" class=\"wp-image-9397\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/facebook-katalog-yoneticisi.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/facebook-katalog-yoneticisi-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"katalog-yoneticisi\">Katalog Y\u00f6neticisi<\/h3>\n\n\n\n<p>Katalog y\u00f6neticisi alan\u0131nda i\u00e7erikte yer alacak temel bilgilerin i\u015flenmesi gerekir. \u0130\u015fletme ayarlar\u0131 \u00fczerinden \u00fcr\u00fcn\u00fcn sat\u0131\u015f\u0131n\u0131 ger\u00e7ekle\u015ftiren i\u015fletmeye dair bilgiler d\u00fczenlenir. Alternatif bir alan olarak \u0130\u015fletme Ayarlar\u0131 \u00fczerinden de Veri Kaynaklar\u0131 ve Kataloglar b\u00f6l\u00fcm\u00fcnden \u00fcr\u00fcnlerin kategorilere ayr\u0131lmas\u0131 m\u00fcmk\u00fcnd\u00fcr. Katalog olu\u015fturma se\u00e7ene\u011fine geldikten sonra i\u015fletme kategorisini belirlersiniz.<\/p>\n\n\n\n<p>Katalog ayarlar\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131 b\u00f6l\u00fcmde \u00fcr\u00fcn verileri man\u00fcel olarak kaydedilebilece\u011fi gibi e-ticaret altyap\u0131s\u0131 sunan BigCommerce, Shopify, WooCommerce, Magento gibi uygulamalardan otomatik payla\u015f\u0131m da yap\u0131labilmektedir. Haz\u0131r e-ticaret uygulamalar\u0131 i\u00e7in Facebook \u00fczerinden belirli dok\u00fcmantasyonlar kullanabilirsiniz. Bu alanda man\u00fcel i\u015flem yap\u0131lacaksa \u00fcr\u00fcn g\u00f6rselleri kataloga eklenmelidir. \u0130\u015flemler, \u00dcr\u00fcn Ekle sekmesi \u00fczerinden ger\u00e7ekle\u015ftirirsiniz. Bu a\u015famada toplu y\u00fckleme k\u00fclfetini ortadan kald\u0131ran e-ticaret alt yap\u0131lar\u0131n\u0131 tercih etmek daha do\u011fru olacakt\u0131r.<\/p>\n\n\n\n<p>Konu ile alakal\u0131 olarak bu yaz\u0131 ilginizi \u00e7ekebilir: <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/facebook-business-kontrol-listesi\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Business Kontrol Listesi<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/facebook-katalog-toplu-urun-yukleme.jpg\" alt=\"facebook katalog toplu \u00fcr\u00fcn y\u00fckleme\" class=\"wp-image-9398\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/facebook-katalog-toplu-urun-yukleme.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/facebook-katalog-toplu-urun-yukleme-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"toplu-urun-yukleme\">Toplu \u00dcr\u00fcn Y\u00fckleme<\/h3>\n\n\n\n<p>Toplu \u00fcr\u00fcn y\u00fckleme ile otomatik payla\u015f\u0131mlar yaparak zaman kazan\u0131rs\u0131n\u0131z. \u00dcr\u00fcn y\u00fckleme se\u00e7enekleri de farkl\u0131 bi\u00e7imlerde kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r. Do\u011frudan feed dosyalar\u0131n\u0131n XML, CSV ve TSV formatlar\u0131 \u015feklinde payla\u015f\u0131m\u0131 yap\u0131labilecekken feed dosyas\u0131n\u0131n URL\u2019sinin kataloga iletilmesi ya da Google E-tablo \u00fczerinden \u00fcr\u00fcn verilerinin payla\u015f\u0131lmas\u0131 m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n<p>Planl\u0131 ak\u0131\u015f se\u00e7ene\u011fi ile \u00fcr\u00fcn verilerini i\u00e7eren feed dosyas\u0131n\u0131n adresi, i\u015flenmelidir. Feed dosyas\u0131na ait URL i\u015flendikten sonra \u00fcr\u00fcn g\u00fcncelleme zaman aral\u0131\u011f\u0131 belirlenmelidir. \u00dcr\u00fcnlerin ne s\u0131kl\u0131kla g\u00fcncellenece\u011fi \u00fcr\u00fcnlerin niteli\u011fine g\u00f6re de\u011fi\u015fir. Bu s\u00fcre\u00e7leri saatlik, g\u00fcnl\u00fck, haftal\u0131k \u015feklide ayarlayabilirsiniz.<\/p>\n\n\n\n<p>Y\u00fcklemeden \u00f6nce son olarak para birimi belirlenmelidir. \u00dcr\u00fcnlerin y\u00fcklenmesi ile beraber eklenen \u00fcr\u00fcnlere dair b\u00fct\u00fcn bilgiler de ortaya \u00e7\u0131kacakt\u0131r. \u0130\u00e7erikte herhangi bir hata varsa bu a\u015famada onlar da ortaya \u00e7\u0131kacakt\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/facebook-piksel.jpg\" alt=\"facebook piksel\" class=\"wp-image-9400\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/facebook-piksel.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/facebook-piksel-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"facebook-piksel\">Facebook Piksel<\/h3>\n\n\n\n<p>Facebook piksel daha teknik bilgi gerektiren bir s\u00fcre\u00e7tir. Ancak \u00fcr\u00fcnlerin i\u015flenmesinde kolayl\u0131k sa\u011flayaca\u011f\u0131n\u0131 da belirtmek gerekir. \u00dcr\u00fcn bilgileri eksiksiz olarak girildikten sonra katalog i\u00e7in mikroveri etiketleri olu\u015fturulur. \u00dcr\u00fcnlere dair \u00f6zellikle bulunmas\u0131 gereken zorunlu bilgilere dikkat etmek gerekir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"facebook-piksel-ve-urun-katalogunu-birlestirme\">Facebook Piksel ve \u00dcr\u00fcn Katalo\u011funu Birle\u015ftirme<\/h3>\n\n\n\n<p>\u00dcr\u00fcnlere dair b\u00fct\u00fcn bilgilerin ve kategorilerin olu\u015fturulmas\u0131yla beraber, Facebook dinamik reklamlar\u0131n uygulanabilmesi i\u00e7in piksel ve \u00fcr\u00fcn katalogunun birle\u015ftirilmesi gerekir. Bu sayede \u00fcr\u00fcnlerden hangisinin katalog reklamlar\u0131 i\u00e7in uygun oldu\u011funu g\u00f6rmek m\u00fcmk\u00fcn olacakt\u0131r. Bu a\u015famada ilk olarak web sitesinde piksel kurulumunu yapm\u0131\u015f olmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<p>Facebook pikselin \u00fcr\u00fcn katalo\u011fu ile birle\u015ftirilebilmesi i\u00e7in;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Olay Veri Kaynaklar\u0131<\/strong> sekmesinden <strong>Takip \u00d6zelli\u011fine Ba\u011flan<\/strong> k\u0131sm\u0131na gelerek ilgili piksel se\u00e7ilir.<\/li>\n\n\n\n<li>Piksele ba\u011flama i\u015flemini takip edebilmek i\u00e7in Facebook Piksel Helper eklentisine ihtiya\u00e7 vard\u0131r.<\/li>\n\n\n\n<li>Google Chrome \u00fczerinden bu eklentin kurulmas\u0131ndan sonra web sitesinde piksele ba\u011flanm\u0131\u015f olan \u00fcr\u00fcn sayfas\u0131ndan taray\u0131c\u0131daki hepler simgesine giri\u015f yaparak ba\u011flama i\u015flemi kontrol edilebilir.<\/li>\n\n\n\n<li>\u0130lgili sayfada ViewContent olay\u0131 ye\u015fil tikle i\u015faretliyse ba\u011flant\u0131n\u0131n sa\u011fland\u0131\u011f\u0131 anla\u015f\u0131labilir.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/facebook-katalog-reklamlari-olusturma.jpg\" alt=\"facebook katalog reklamlar\u0131 olu\u015fturma\" class=\"wp-image-9390\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/facebook-katalog-reklamlari-olusturma.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/facebook-katalog-reklamlari-olusturma-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"facebook-katalog-reklamlari-olusturma\"><span class=\"ez-toc-section\" id=\"Facebook-Katalog-Reklamlari-Olusturma\"><\/span>Facebook Katalog Reklamlar\u0131 Olu\u015fturma<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook kataloglar\u0131 olu\u015fturulduktan sonra Facebook katalog reklamlar\u0131n\u0131 olu\u015fturmak i\u00e7in gerekli zemin haz\u0131r olacakt\u0131r. Bu kataloglar\u0131n sat\u0131\u015flar\u0131 \u00fczerinden reklam d\u00fczenlemeleri yaparak sat\u0131\u015flar\u0131 artt\u0131rmak i\u00e7in sat\u0131\u015flardaki bilgiler etkili olacakt\u0131r. Bu sayede \u00fcr\u00fcn\u00fc inceleyen profiller ve al\u0131\u015fveri\u015f e\u011filimlerine g\u00f6re reklamlar\u0131n yay\u0131nlanma kriterleri rahatl\u0131kla belirlenebilecektir. Hedef kitle belirleme i\u015flemleri bu do\u011frultuda ilerleyecektir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reklam-yoneticisi\">Reklam Y\u00f6neticisi<\/h3>\n\n\n\n<p>Facebook katalog reklamlar\u0131 olu\u015fturmak i\u00e7in ilk olarak Facebook i\u015f y\u00f6netimi b\u00f6l\u00fcm\u00fcnden <strong>Reklam<\/strong> <strong>Y\u00f6neticisi<\/strong> alan\u0131n\u0131 kullanabilirsiniz. <strong><a href=\"https:\/\/www.facebook.com\/adsmanager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Reklam Y\u00f6neticisi<\/a><\/strong> panelinden <strong>Olu\u015ftur<\/strong> ve <strong>Katalog Sat\u0131\u015flar\u0131<\/strong> sekmesine gelerek kampanya ayarlar\u0131 yapabilirsiniz. Kampanya i\u00e7in kullanaca\u011f\u0131n\u0131z katalo\u011fu bu k\u0131s\u0131mda se\u00e7ersiniz ve sonraki ad\u0131mlarda detayland\u0131rma yapars\u0131n\u0131z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"butce-optimizasyonu\">B\u00fct\u00e7e Optimizasyonu<\/h3>\n\n\n\n<p>Facebook katalog reklamlar\u0131nda sunaca\u011f\u0131n\u0131z kampanyan\u0131z\u0131n b\u00fct\u00e7elendirilmesi i\u00e7in B\u00fct\u00e7e Optimizasyonu se\u00e7ene\u011fi kullanabilirsiniz. Katalogda yer alan \u00fcr\u00fcnlerin payla\u015f\u0131ld\u0131\u011f\u0131 platformda bulunan fiyat bilgileri \u00fczerinden bu se\u00e7enek sayesinde kampanya b\u00fct\u00e7elendirmesini yapabilirsiniz. Bu sayede \u00fcr\u00fcnler tek olarak ya da set halinde kampanya verilerini olu\u015fturacakt\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/hedef-kitle.jpg\" alt=\"hedef kitle\" class=\"wp-image-9392\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/hedef-kitle.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/hedef-kitle-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"hedef-kitle\">Hedef Kitle<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/hedef-kitle-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Hedef Kitle<\/a> alan\u0131nda stratejik olarak Facebook katalog reklamlar\u0131n\u0131n hedefi daha net bir \u015fekilde \u00e7izilecektir. Bu alanda hedef kitleye dair bilgiler man\u00fcel ya da otomatik olarak i\u015flenebilecektir. Hedef kitle i\u00e7in yeniden hedefleme i\u015flemi yaparak kullan\u0131c\u0131 deneyimlerini birebir reklamlara yans\u0131tmak reklam\u0131n etkili olmas\u0131 i\u00e7in olduk\u00e7a etkilidir. Bu alanda yeniden hedeflemeler, \u00fcr\u00fcn\u00fc inceleyen, sepete ekleyen ve sat\u0131n alanlar \u00fczerinden sa\u011flanmaktad\u0131r. Ayr\u0131ca \u00fcr\u00fcnlerin tamamlay\u0131c\u0131s\u0131 konumunda olan farkl\u0131 \u00fcr\u00fcnlerle beraber yans\u0131t\u0131ld\u0131\u011f\u0131 \u00e7apraz sat\u0131\u015f se\u00e7ene\u011fi de bu s\u00fcre\u00e7te etkili olmaktad\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"optimizasyon-ve-harcama\">Optimizasyon ve Harcama<\/h3>\n\n\n\n<p>Reklamlar\u0131n do\u011fru ve etkili olarak yans\u0131mas\u0131 i\u00e7in \u00f6nemli i\u015flemleri i\u00e7eren bu ad\u0131mda yay\u0131n i\u00e7i optimizasyon se\u00e7ene\u011fini de\u011ferlendirirsiniz. <strong>Optimizasyon<\/strong> ve <strong>Harcama Kontrolleri<\/strong> sekmesi \u00fczerinden optimizasyon, <strong>D\u00f6n\u00fc\u015f\u00fcm Olaylar\u0131<\/strong> \u015feklinde konumland\u0131r\u0131l\u0131r. Bu noktada olay t\u00fcr\u00fc ise <strong>Al\u0131\u015fveri\u015f<\/strong> olarak g\u00fcncellenmelidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reklam-ayarlari\">Reklam Ayarlar\u0131<\/h3>\n\n\n\n<p>Reklam setinin ayarlanmas\u0131ndan sonra reklam ayarlamalar\u0131 da yap\u0131lmal\u0131d\u0131r. Bu a\u015famada klasik reklam ayarlar\u0131n\u0131n d\u0131\u015f\u0131nda d\u00f6nen format (Carousel) ya da dinamik format tek g\u00f6rsel kullan\u0131m\u0131 yapabilirsiniz. A\u011f\u0131rl\u0131kl\u0131 olarak carousel format kullan\u0131lmaktad\u0131r. Bu alanda kullan\u0131lan resimler, katalog dosyas\u0131 \u00fczerinden kullan\u0131l\u0131r. Bu alanda \u00fcr\u00fcnlere dair g\u00fcncelleme yapma olana\u011f\u0131 da bulunmaktad\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"reklami-ozellestirme\">Reklam\u0131 \u00d6zelle\u015ftirme<\/h3>\n\n\n\n<p>\u00dcr\u00fcnle ilgili <strong>Kreatif Se\u00e7enekler<\/strong> \u00fczerinden g\u00f6rsel i\u00e7eriklerin uygulanmas\u0131na dair \u00e7al\u0131\u015fabilirsiniz. \u00dcr\u00fcnlerin tan\u0131t\u0131m\u0131 bu sekme \u00fczerinden \u201ctek g\u00f6rsel\u201d ya da birden fazla resim bulunmas\u0131 halinde \u201cSlayt G\u00f6sterisi\u201d gibi uygulamalarla da ger\u00e7ekle\u015ftirebilirsiniz. G\u00f6rsel unsurlar\u0131n yan\u0131 s\u0131ra reklamlar, <strong>Edit Creative<\/strong> sekmesi \u00fczerinden \u00f6zelle\u015ftirilebilmektedir. Ayr\u0131ca g\u00f6rsel anlamda \u00e7e\u015fitli d\u00fczenlemeler de yap\u0131labilmektedir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"baslik-ve-aciklama\">Ba\u015fl\u0131k ve A\u00e7\u0131klama<\/h3>\n\n\n\n<p>Katalog reklamlar\u0131 olu\u015fturma i\u015flemlerinde son olarak ba\u015fl\u0131k ve a\u00e7\u0131klama k\u0131sm\u0131ndan otomatik olarak d\u00fczenlemeler yap\u0131labilmektedir. Metin kutucu\u011funun yan\u0131nda bulunan \u201c+\u201d butonu ile ba\u015fl\u0131k ve a\u00e7\u0131klamalar\u0131 eklemek m\u00fcmk\u00fcnd\u00fcr. Bu alanda \u00fcr\u00fcne dair isim, marka, fiyat, a\u00e7\u0131klama gibi bilgiler girebilirsiniz.<\/p>\n\n\n\n<p>Facebook katalog reklamlar\u0131, yaz\u0131m\u0131zda yer alan bir sizi i\u015flem ile beraber uygulanabilmektedir. \u00d6zellikle \u00e7ok fazla say\u0131da \u00fcr\u00fcn sat\u0131\u015f\u0131 yapan i\u015fletmeler i\u00e7in olduk\u00e7a pratik y\u00f6ntemler sunan bu reklam t\u00fcr\u00fc, do\u011fru ad\u0131mlar at\u0131ld\u0131\u011f\u0131nda olduk\u00e7a verimli bir se\u00e7enek olarak kar\u015f\u0131m\u0131za \u00e7\u0131kar.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/sosyal-medya-reklam-yonetimi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sosyal Medya Reklam Y\u00f6netimi<\/a> hizmeti i\u00e7in ba\u011flant\u0131y\u0131 ziyaret edin!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"sikca-sorulan-sorular\"><span class=\"ez-toc-section\" id=\"Sikca-Sorulan-Sorular\"><\/span>S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Facebook katalog reklamlar\u0131, kazan\u00e7l\u0131 bir uygulama m\u0131?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>\u00c7ok say\u0131da kullan\u0131c\u0131ya ula\u015fmak a\u00e7\u0131s\u0131ndan Facebook katalog reklamlar\u0131, olduk\u00e7a kazan\u00e7l\u0131 bir s\u00fcre\u00e7tir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Facebook katalogda hedef kitle nas\u0131l bulunur?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 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                       <p>Facebook katalogda \u00fcr\u00fcnlerin sat\u0131\u015f e\u011filimine g\u00f6re s\u0131n\u0131fland\u0131rmalar yap\u0131l\u0131r. Bu s\u0131n\u0131fland\u0131rmaya g\u00f6re ise katalogda hedef kitle belirlenir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Katalo\u011fa nas\u0131l \u00fcr\u00fcn eklenir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Kataloga \u00fcr\u00fcn ekleme i\u015flemi otomatik ya da man\u00fcel olarak yap\u0131l\u0131r. Man\u00fcel i\u015flem i\u00e7in XML kullan\u0131labilir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Facebook katalog reklamlar\u0131, farkl\u0131 hedef kitlelere reklam ula\u015ft\u0131rman\u0131n etkili yollar\u0131ndan biri olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r. E-Ticaret faaliyetleri y\u00fcr\u00fcten kullan\u0131c\u0131lar, dijital pazarlaman\u0131n aktif olarak y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fc her alanda varl\u0131k g\u00f6stermek durumundad\u0131r. D\u00fcnya genelinde en fazla kullan\u0131c\u0131ya sahip olan ve farkl\u0131 sosyal gruplardan insanlara hitap eden Facebook, g\u00fcnl\u00fck ak\u0131\u015f i\u00e7erisinde hat\u0131r\u0131 say\u0131l\u0131r miktarda potansiyel [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":18341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-9378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Katalog Reklamlar\u0131 Nedir? Nas\u0131l Olu\u015fturulur? - Dopinger<\/title>\n<meta name=\"description\" content=\"\u00dcr\u00fcn sat\u0131\u015f\u0131 ve reklam\u0131na y\u00f6nelik bir \u00e7al\u0131\u015fma olan Facebook katalog reklamlar\u0131 nedir? Olu\u015fturma a\u015famalar\u0131 ve daha fazlas\u0131n\u0131 sizlere anlatt\u0131k!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/facebook-katalog-reklamlari\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Katalog Reklamlar\u0131 Nedir? Nas\u0131l Olu\u015fturulur? - Dopinger\" \/>\n<meta property=\"og:description\" content=\"\u00dcr\u00fcn sat\u0131\u015f\u0131 ve reklam\u0131na y\u00f6nelik bir \u00e7al\u0131\u015fma olan Facebook katalog reklamlar\u0131 nedir? Olu\u015fturma a\u015famalar\u0131 ve daha fazlas\u0131n\u0131 sizlere anlatt\u0131k!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/facebook-katalog-reklamlari\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-15T12:19:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-09T06:56:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/02\/facebook-katalog-reklamlari.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"M\u00fcge \u00d6zay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"M\u00fcge \u00d6zay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/facebook-katalog-reklamlari#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/facebook-katalog-reklamlari\"},\"author\":{\"name\":\"M\u00fcge \u00d6zay\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/6aa85db56e97efdefc5e31d6669a5792\"},\"headline\":\"Facebook Katalog Reklamlar\u0131 Nedir? 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