{"id":9334,"date":"2022-02-11T11:58:49","date_gmt":"2022-02-11T08:58:49","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=9334"},"modified":"2024-08-23T14:32:51","modified_gmt":"2024-08-23T11:32:51","slug":"bumper-reklam","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/bumper-reklam","title":{"rendered":"Bumper Reklam Nedir?&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;"},"content":{"rendered":"\n<p>Reklam g\u00f6r\u00fcnt\u00fcleme al\u0131\u015fkanl\u0131klar\u0131, s\u00fcrekli olarak de\u011fi\u015fmekte ve kitlelerin beklentileri farkl\u0131la\u015fmaktad\u0131r. G\u00fcn\u00fcm\u00fczde, h\u0131zl\u0131 t\u00fcketilen ve an\u0131nda mesaj\u0131n\u0131 ileten reklamlar ilgi \u00e7ekmekte ve etkili olmaktad\u0131r. \u00d6zellikle son y\u0131llarda, televizyonlardan ve yaz\u0131l\u0131 medyadan dijital ortamlara do\u011fru bir ilerleyi\u015f i\u00e7inde olan reklamc\u0131l\u0131k uygulamalar\u0131, s\u00fcrekli olarak geli\u015fmekte ve \u00e7e\u015fitlenmektedir. Bu do\u011frultuda, t\u00fcketicilerin ilgi ve al\u0131\u015fkanl\u0131klar\u0131na uygun olan ve d\u00f6nemin beklentilerini kar\u015f\u0131layan reklamlar\u0131n olu\u015fturulmas\u0131 da ka\u00e7\u0131n\u0131lmaz olacakt\u0131r. Bumper reklam ise bu beklentileri kar\u015f\u0131lamak amac\u0131yla ortaya \u00e7\u0131kan t\u00fcrlerden biridir. Bu nedenle &#8216;<strong>bumper reklam nedir?<\/strong>&#8216; \u00f6zellikle marka sahipleri taraf\u0131ndan merak edilen bir konu olmu\u015ftur.<\/p>\n\n\n\n<p>YouTube bumper reklam nedir? Bumper reklam, en s\u0131k kullan\u0131lan platformlar\u0131n ba\u015f\u0131nda gelen YouTube\u2019da kullan\u0131lan reklam t\u00fcrlerinden biridir. Hen\u00fcz \u00e7ok yeni olsa da, k\u0131sa ve ak\u0131lda kal\u0131c\u0131 mesaj i\u00e7eriklerine sahip oldu\u011fundan dolay\u0131 ba\u015far\u0131l\u0131 reklamlar olu\u015fturmak i\u00e7in s\u0131k s\u0131k kullan\u0131lmaktad\u0131r. Bumper reklamlar, g\u00fcn\u00fcm\u00fcz\u00fcn reklam g\u00f6r\u00fcnt\u00fcleme al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re olu\u015fturulur. Bu nedenle reklam atlanamaz ve i\u00e7eri\u011fi g\u00f6r\u00fcnt\u00fcleyen herkes markan\u0131n vermek istedi\u011fi mesaj\u0131 g\u00f6rm\u00fc\u015f olur. Bu yaz\u0131m\u0131zda, <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/marka-bilinirligi-ve-seo-iliskisi\" target=\"_blank\" rel=\"noreferrer noopener\">marka bilinirli\u011fi ve SEO<\/a> a\u00e7\u0131s\u0131ndan <strong>arama motoru optimizasyonu \u00e7al\u0131\u015fmalar\u0131<\/strong> ile birlikte en etkili Google Ads video reklam \u00e7\u00f6z\u00fcmlerinden biri olan inceleyecek ve \u201cBumper reklam nedir? Bumper reklam ne demek?\u201d sorular\u0131n\u0131 cevapland\u0131raca\u011f\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bumper-reklam-tanimi\"><span class=\"ez-toc-section\" id=\"Bumper-Reklam-Tanimi\"><\/span>Bumper Reklam Tan\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bumper reklam, video reklam kampanyalar\u0131 i\u00e7in kullanabilece\u011finiz <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-ads-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads<\/a> reklam t\u00fcrlerindendir. Ayl\u0131k aktif kullan\u0131c\u0131 say\u0131s\u0131 2 milyar gibi ciddi bir rakama ula\u015fan YouTube\u2019da yay\u0131nlanabilen bumper reklamlar\u0131n marka tan\u0131t\u0131m\u0131 amac\u0131yla olu\u015fturulmas\u0131, olduk\u00e7a avantajl\u0131 reklamc\u0131l\u0131k stratejilerindendir. G\u00fcncel veriler incelendi\u011finde YouTube\u2019da g\u00fcnl\u00fck olarak 1 milyar saat video i\u00e7eri\u011fi izlenmekte ve reklamlar da bu i\u00e7erikler i\u00e7erisinde payla\u015f\u0131lmaktad\u0131r.<\/p>\n\n\n\n<p>Bumper reklam k\u0131saca tan\u0131mlamak gerekirse, k\u0131sa ve a\u00e7\u0131klay\u0131c\u0131 mesajlar ile olu\u015fturulan ve alt\u0131 saniyelik uzunlukta haz\u0131rlanan reklamlard\u0131r. Markalar\u0131n bu t\u00fcrde bir i\u00e7eri\u011fi olu\u015ftururken mesajlar\u0131n\u0131 h\u0131zla iletmeleri ve etkili, ak\u0131lda kal\u0131c\u0131 olmas\u0131n\u0131 sa\u011flamas\u0131 beklenmektedir. Markalar genellikle uzun reklamlar olu\u015fturmay\u0131 tercih etse de dijital medya platformlar\u0131nda o kadar fazla i\u00e7erik \u00fcretilmektedir ki markalar\u0131n hedef kitlelerine mesajlar\u0131n\u0131 iletmek i\u00e7in h\u0131zl\u0131 olmalar\u0131 gerekmektedir. Bu nedenle; k\u0131sa, net ve atlanamayan \u00f6zellikleriyle bumper reklamlar\u0131n kampanya stratejilerine dahil edilmesi gerekmektedir. G\u00fcn\u00fcm\u00fcz kullan\u0131c\u0131 davran\u0131\u015flar\u0131 da g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda uzun reklamlar\u0131n hem mesaj\u0131n\u0131 iletmesinin kesin olmad\u0131\u011f\u0131 hem de her zaman ak\u0131lda kal\u0131c\u0131 olamayaca\u011f\u0131 rahatl\u0131kla s\u00f6ylenmektedir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/bumper-reklam-ne-demek.png\" alt=\"bumper reklam ne demek\" class=\"wp-image-19264\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/bumper-reklam-ne-demek.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/bumper-reklam-ne-demek-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"bumper-reklamlarin-ozellikleri-nelerdir\"><span class=\"ez-toc-section\" id=\"Bumper-Reklamlarin-Ozellikleri-Nelerdir\"><\/span>Bumper Reklamlar\u0131n \u00d6zellikleri Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bumper reklam nedir sorusu ard\u0131ndan biraz da \u00f6zelliklerinden bahsedelim. Bu reklamlar\u0131 di\u011fer reklam kampanyalar\u0131ndan (<a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-goruntulu-reklam-agi\">G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131<\/a>, <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/arama-agi-reklamlari\">Arama A\u011f\u0131 Reklamlar\u0131<\/a>) ay\u0131ran belirgin \u00f6zellikleri vard\u0131r. Bu \u00f6zellikler, reklam kampanyalar\u0131n\u0131n amac\u0131na uygun olarak olu\u015fturulabilmesi i\u00e7in geli\u015ftirilen stratejileri desteklemek amac\u0131yla d\u00fczenlenmi\u015ftir. \u201cK\u0131sa Hikayelerle B\u00fcy\u00fck Etki Yaratma\u201d ba\u015fl\u0131\u011f\u0131yla <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-ads-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads<\/a> kategorilerine dahil edilen bumper reklam, izleyicilerin mecburen izlemek zorunda oldu\u011fu d\u00fc\u015f\u00fcn\u00fclerek planlanmal\u0131d\u0131r. Bu do\u011frultuda, reklam\u0131n planlanma a\u015famas\u0131ndan itibaren \u00f6zellikleri iyice \u00f6\u011frenilmeli ve detayl\u0131ca incelenmelidir.<\/p>\n\n\n\n<p>Bumper reklamlar\u0131n \u00f6zellikleri \u015fu \u015fekilde s\u0131ralad\u0131k:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En fazla 6 saniyelik reklam i\u00e7erikleri olu\u015fturulmaktad\u0131r. Verilmesi istenen mesaj\u0131n, markan\u0131n hedef kitlesine maksimum 6 saniyede iletilmesi gerekmektedir.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/reklam-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Reklam<\/a> mesaj\u0131 k\u0131sa ve net olmal\u0131d\u0131r.<\/li>\n\n\n\n<li>Bumper reklam ile kar\u015f\u0131la\u015fan izleyiciler bu i\u00e7erikleri atlayamaz veya ilerletemez.<\/li>\n\n\n\n<li>Bumper reklam videodan \u00f6nce, video izlenirken veya video sonras\u0131nda g\u00f6sterilebilmektedir.<\/li>\n\n\n\n<li>YouTube ba\u015fta olmak \u00fczere Google\u2019\u0131n her web sitesi ve uygulamas\u0131nda yay\u0131nlanabilmektedir.<\/li>\n\n\n\n<li>Genellikle markan\u0131n tan\u0131t\u0131m\u0131, eri\u015fim artt\u0131rma ve uzun reklamlar\u0131 g\u00fc\u00e7lendirmek amac\u0131yla kullan\u0131labilmektedir.<\/li>\n\n\n\n<li>Reklam\u0131n yerle\u015ftirildi\u011fi i\u00e7eri\u011fe reklam\u0131n izlenme say\u0131lar\u0131 dahil edilmez.<\/li>\n\n\n\n<li>\u00d6demeleri BGBM yani bin g\u00f6sterim ba\u015f\u0131na maliyet \u00f6deme plan\u0131yla ger\u00e7ekle\u015ftirilmektedir. Reklam 1000 kez g\u00f6r\u00fcnt\u00fclendi\u011finde \u00f6deme yap\u0131lmas\u0131 gerekir.<\/li>\n\n\n\n<li>Bumper reklam g\u00f6r\u00fcnt\u00fclemeleriyle yeniden pazarlama listesi olu\u015fturamaz.<\/li>\n\n\n\n<li>Genellikle mobil cihazlarda g\u00f6r\u00fcnt\u00fclendiklerinde etkili olabilirler.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/bumper-reklamlar-nedir.png\" alt=\"bumper reklamlar nedir\" class=\"wp-image-19268\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/bumper-reklamlar-nedir.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/bumper-reklamlar-nedir-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"bumper-reklamlarin-avantaji-nedir\"><span class=\"ez-toc-section\" id=\"Bumper-Reklamlarin-Avantaji-Nedir\"><\/span>Bumper Reklamlar\u0131n Avantaj\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bumper reklam, de\u011fi\u015fen reklam g\u00f6r\u00fcnt\u00fcleme al\u0131\u015fkanl\u0131klar\u0131na en uyumlu reklam t\u00fcrlerinden biri olmas\u0131 nedeniyle tercih edilmektedir. Verilmek istenen mesaj, hedef kitlenin zaman\u0131n\u0131 almadan 6 saniye i\u00e7erisinde iletilebilir. Etkileyici ve dikkat \u00e7ekici reklam kampanyalar\u0131n\u0131 olu\u015fturacan markalar, bumper reklamlar\u0131n kampanyalar a\u00e7\u0131s\u0131ndan avantajl\u0131 olan \u00f6zelliklerini kullanarak 6 saniyede mesajlar\u0131n\u0131 k\u0131sa ve net bir \u015fekilde iletirler.<\/p>\n\n\n\n<p>Fakat bu konuya farkl\u0131 bir a\u00e7\u0131dan bakmak gerekirse reklam kampanyalar\u0131n\u0131 olu\u015fturma s\u00fcrecinde g\u00f6rev alan ki\u015filer i\u00e7in bumper reklamlar\u0131n pek de avantajl\u0131 olmayaca\u011f\u0131 s\u00f6ylenebilir. \u00c7\u00fcnk\u00fc hem markan\u0131n ak\u0131lda kal\u0131c\u0131 olmas\u0131n\u0131 sa\u011flayacak ek olarak 6 saniye gibi k\u0131sa bir s\u00fcre i\u00e7erisinde mesaj\u0131n\u0131 iletecek reklam kampanyalar\u0131 olu\u015fturmak olduk\u00e7a zorlay\u0131c\u0131d\u0131r. Uzun reklamlar, bu a\u00e7\u0131dan daha avantajl\u0131 olmakta ve rahatl\u0131kla hikayelerini hedef kitlelerine ula\u015ft\u0131rabilmektedir. Peki, ger\u00e7ekten uzun reklamlar bumper reklamlara g\u00f6re daha m\u0131 etkilidir?<\/p>\n\n\n\n<p>Bumper reklamlar\u0131n avantajlar\u0131, tam da bu sorunun cevab\u0131nda aranmal\u0131d\u0131r. Uzun reklamlar, video i\u00e7eriklere ula\u015fmak isteyen izleyiciler taraf\u0131ndan genellikle \u00f6nemsenmemekte ve 5-10 saniye i\u00e7erisinde atlanabilmektedir. Bu nedenle, uzun reklamlar\u0131n da reklam atlanmadan mesajlar\u0131n\u0131 iletebilmi\u015f olmalar\u0131 gerekmektedir. Fakat bu pek de m\u00fcmk\u00fcn olmayan bir stratejidir ve bumper reklamlar\u0131n ba\u015far\u0131s\u0131n\u0131 kan\u0131tlamaktad\u0131r. Bumper reklamlar hem zorunlu olarak izlenmekte hem de etkileyici mesajlar i\u00e7erdikleri takdirde ak\u0131lda kal\u0131c\u0131 olmaktad\u0131rlar. \u00d6zetle bumper reklamlar\u0131n avantajlar\u0131 \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/kullanici-etkilesimi-yukseltme\" target=\"_blank\" rel=\"noreferrer noopener\">Kullan\u0131c\u0131 etkile\u015fimi y\u00fckseltme<\/a> a\u00e7\u0131s\u0131ndan etkilidir.<\/li>\n\n\n\n<li>Markalar\u0131n k\u0131sa ve net mesajlar\u0131n\u0131n tamam\u0131n\u0131 iletir.<\/li>\n\n\n\n<li>\u00dcr\u00fcn veya hizmetleri etkileyici bir \u015fekilde tan\u0131t\u0131r.<\/li>\n\n\n\n<li>Marka bilinirli\u011fini art\u0131r\u0131r.<\/li>\n\n\n\n<li>Maliyeti olduk\u00e7a d\u00fc\u015f\u00fckt\u00fcr.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/hedef-kitle-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Hedef kitle<\/a> olduk\u00e7a geni\u015ftir.<\/li>\n\n\n\n<li>Atlanamaz veya ilerletilemez.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/bumper-ads-nedir.png\" alt=\"bumper ads nedir\" class=\"wp-image-19270\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/bumper-ads-nedir.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/bumper-ads-nedir-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"bumper-reklam-nasil-olusturulur\"><span class=\"ez-toc-section\" id=\"Bumper-Reklam-Nasil-Olusturulur\"><\/span>Bumper Reklam Nas\u0131l Olu\u015fturulur?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bumper reklam olu\u015fturmak isteyen markalar, reklam olu\u015fturmaya ba\u015flamadan \u00f6nce birtak\u0131m planlama \u00e7al\u0131\u015fmalar\u0131 yapmal\u0131d\u0131r. \u00d6n haz\u0131rl\u0131k a\u015famas\u0131 olarak adland\u0131r\u0131lan bu s\u00fcre\u00e7te, reklamlar\u0131n\u0131n ba\u015far\u0131l\u0131 olmas\u0131n\u0131 sa\u011flayacak stratejiler geli\u015ftirilmelidir. \u00c7\u00fcnk\u00fc atlanamayan reklamlar olmalar\u0131 nedeniyle etkile\u015fim oranlar\u0131 daima y\u00fcksek olan bumper reklamlar, ancak belirli bir planlama do\u011frultusunda olu\u015fturuldu\u011funda etkili olabilmektedir. Bu do\u011frultuda, ilk olarak yap\u0131lmas\u0131 gereken \u00e7al\u0131\u015fmalar \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklam\u0131n\u0131z\u0131n amac\u0131na karar verin.<\/li>\n\n\n\n<li>Hedef kitlenizi tan\u0131mlay\u0131n.<\/li>\n\n\n\n<li>Reklam b\u00fct\u00e7enizi netle\u015ftirin.<\/li>\n<\/ul>\n\n\n\n<p>Bu 3 a\u015famay\u0131 tamamlayan ve Google Ads hesab\u0131 ile YouTube kanal\u0131na sahip olan her i\u015fletme, bumper reklam olu\u015fturmaya ba\u015flayabilmektedir. Bumper reklam \u00f6rnekleri olu\u015fturmak i\u00e7in takip edilmesi gereken ad\u0131mlar \u015fu \u015fekilde s\u0131ralad\u0131k:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>Google Ads hesab\u0131n\u0131za giri\u015f yap\u0131n.<\/li>\n\n\n\n<li>Haz\u0131rlad\u0131\u011f\u0131n\u0131z bumper reklam\u0131n\u0131z\u0131 YouTube kanal\u0131n\u0131za y\u00fckleyin.<\/li>\n\n\n\n<li>\u201cKampanyalar\u2192 +Kampanya \u2192 Video\u201d ad\u0131mlar\u0131n\u0131 takip edin.<\/li>\n\n\n\n<li>Kampanya hedefi olarak marka bilinirli\u011fi ve eri\u015fimi tercih edin. Bu a\u015famada farkl\u0131 bir hedef belirleyemezsiniz.<\/li>\n\n\n\n<li>Kampanya t\u00fcr\u00fc se\u00e7iminizi bumper reklam olarak belirleyin.<\/li>\n\n\n\n<li>Reklam grubu ad\u0131n\u0131z\u0131 girin.<\/li>\n\n\n\n<li>B\u00fct\u00e7enizi belirleyin.<\/li>\n\n\n\n<li>Geli\u015fmi\u015f ayarlardan a\u011flar, hedeflenen konum, m\u00fc\u015fteri dili gibi tercihlerinizi girin.<\/li>\n\n\n\n<li>Reklam videonuzun URL\u2019sini girin ve maksimum 6 saniye olmas\u0131na dikkat edin.<\/li>\n\n\n\n<li>Reklam ad\u0131n\u0131z\u0131 girin ve BGBM teklifinizi sunun.<\/li>\n\n\n\n<li>Son olarak \u201cReklam Grubunu Kaydet\u201d butonuna t\u0131klay\u0131n ve i\u015fleminizi sonland\u0131r\u0131n.<\/li>\n<\/ol>\n\n\n\n<p>Dopinger&#8217;in profesyonel <a href=\"https:\/\/www.dopinger.com\/tr\/google-reklamlari\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google ADS <\/a><a href=\"https:\/\/www.dopinger.com\/tr\/google-reklamlari\/\">Dan\u0131\u015fmanl\u0131\u011f\u0131 Hizmeti<\/a> hakk\u0131nda bilgi edinin. \u0130ster Bumper ister ba\u015fka bir reklam y\u00f6ntemi olsun her t\u00fcrden reklam kapmanlar\u0131n\u0131za profesyonel yard\u0131m sa\u011fl\u0131yoruz !<\/p>\n\n\n\n<p>Bu yaz\u0131m\u0131z\u0131 be\u011fendiyseniz <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-ads-reklam-ozellestirici-nedir\">Google ADS Reklam \u00d6zelle\u015ftirici<\/a> hakk\u0131ndaki yaz\u0131m\u0131za da g\u00f6z atabilirsiniz!<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Bumper reklam nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Marka bilinirli\u011fini ve etkile\u015fim oranlar\u0131n\u0131 artt\u0131rmak amac\u0131yla olu\u015fturulan video reklam kampanyalar\u0131n\u0131n ad\u0131d\u0131r. 6 saniye veya daha k\u0131sa olarak yay\u0131nlanabilen bumper reklamlar, izleyiciler taraf\u0131ndan atlanamaz veya ilerletilemezler. Markalar\u0131n hedef kitleleri bumper reklamlar\u0131 video \u00f6ncesinde, videoyu izledikleri s\u0131rada veya video sonunda g\u00f6r\u00fcnt\u00fcleyebilirler. \u00dccretlendirmesi BGBM yani bin g\u00f6sterim ba\u015f\u0131na maliyet \u00f6deme plan\u0131na dayal\u0131 olarak ger\u00e7ekle\u015ftirilmektedir ve her 1000 g\u00f6r\u00fcnt\u00fclenmenin ard\u0131ndan \u00f6deme yap\u0131lmas\u0131 gerekir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Bumper reklam nerelerde g\u00f6sterilir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Yayg\u0131n olarak YouTube videolar\u0131nda g\u00f6sterilmektedir. Fakat Google\u2019\u0131n i\u015f orta\u011f\u0131 olan web sitelerine veya uygulamalar\u0131na da eklenebilirler. Genellikle mobil cihazlarda g\u00f6sterildiklerinde etkili oldu\u011fu bilinen bumper reklamlar, masa\u00fcst\u00fcnde de yay\u0131nlanabilmektedir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Neden bumper reklam kullanmal\u0131y\u0131m?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 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18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Bumper reklamlar, etkile\u015fim oranlar\u0131n\u0131 ve marka bilinirliklerini artt\u0131rmak isteyen markalar taraf\u0131ndan tercih edilmektedir. Bu nedenle, hedef kitlesine k\u0131sa, net ve ak\u0131lda kal\u0131c\u0131 bir mesaj ileterek \u00fcr\u00fcn veya hizmetlerini tan\u0131tmak isteyenler bu reklam \u00e7e\u015fidini kullanarak kampanyalar\u0131 olu\u015fturur ve etkileyici mesajlar\u0131n\u0131 hedef kitlelerine ula\u015ft\u0131rabilirler.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Reklam g\u00f6r\u00fcnt\u00fcleme al\u0131\u015fkanl\u0131klar\u0131, s\u00fcrekli olarak de\u011fi\u015fmekte ve kitlelerin beklentileri farkl\u0131la\u015fmaktad\u0131r. G\u00fcn\u00fcm\u00fczde, h\u0131zl\u0131 t\u00fcketilen ve an\u0131nda mesaj\u0131n\u0131 ileten reklamlar ilgi \u00e7ekmekte ve etkili olmaktad\u0131r. \u00d6zellikle son y\u0131llarda, televizyonlardan ve yaz\u0131l\u0131 medyadan dijital ortamlara do\u011fru bir ilerleyi\u015f i\u00e7inde olan reklamc\u0131l\u0131k uygulamalar\u0131, s\u00fcrekli olarak geli\u015fmekte ve \u00e7e\u015fitlenmektedir. Bu do\u011frultuda, t\u00fcketicilerin ilgi ve al\u0131\u015fkanl\u0131klar\u0131na [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":18334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-9334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bumper Reklam Nedir ve Nas\u0131l Olu\u015fturulur? | Dopinger<\/title>\n<meta name=\"description\" content=\"Bumper reklam nedir? \u00f6zellikleri nelerdir ve nas\u0131l olu\u015fturulur? Tamam\u0131n\u0131 sizler i\u00e7in anlatt\u0131k. Daha fazlas\u0131 i\u00e7in Dopinger&#039;i ziyaret edin!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/bumper-reklam\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bumper Reklam Nedir ve Nas\u0131l Olu\u015fturulur? | Dopinger\" \/>\n<meta property=\"og:description\" content=\"Bumper reklam nedir? \u00f6zellikleri nelerdir ve nas\u0131l olu\u015fturulur? Tamam\u0131n\u0131 sizler i\u00e7in anlatt\u0131k. 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