{"id":9215,"date":"2022-02-08T15:03:36","date_gmt":"2022-02-08T12:03:36","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=9215"},"modified":"2024-08-02T15:06:13","modified_gmt":"2024-08-02T12:06:13","slug":"gtm-bot-ziyaretlerini-analyticse-atma","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/gtm-bot-ziyaretlerini-analyticse-atma","title":{"rendered":"GTM’le Google Bot Ziyaretleri Google Analytics\u2019e Nas\u0131l At\u0131l\u0131r?"},"content":{"rendered":"\n

GTM’le Google Bot Ziyaretleri ve kullan\u0131c\u0131 hareketlerini Google Analytics<\/strong> \u00fczerinden yak\u0131ndan takip etmek istiyorsan\u0131z bu yaz\u0131 size yard\u0131mc\u0131 olacakt\u0131r. Ancak daha derine inmeden evvel Google Tag Manager<\/strong>\u2019\u0131n ne oldu\u011funa bir bakmam\u0131z gerekir.<\/p>\n\n\n\n

Google Tag Manager (GTM), ya da t\u00fcrk\u00e7esiyle Google Etiket Y\u00f6neticisi<\/strong>, Google\u2019\u0131n bir\u00e7ok \u00fccretsiz arac\u0131ndan sadece biridir. Bu uygulaman\u0131n as\u0131l amac\u0131 dijital verilerinizi toplay\u0131p tek \u00e7at\u0131 alt\u0131nda derlemek ve analiz etmesi i\u00e7in kullan\u0131c\u0131ya sunmakt\u0131r. <\/p>\n\n\n

\n
\"Google<\/figure><\/div>\n\n\n

<\/span>Google Tag Manager Bile\u015fenleri Nelerdir?<\/span><\/h2>\n\n\n\n

Bu uygulama Google Ads<\/strong>\u2019in yan\u0131 s\u0131ra Google Analytics’le de entegre \u00e7al\u0131\u015f\u0131r. Bundan dolay\u0131 ikisini birbirine ba\u011flamak olduk\u00e7a basittir. Fakat bu ad\u0131mlara ge\u00e7meden \u00f6nce Google Tag Manager<\/a>\u2019\u0131n bile\u015fenlerine g\u00f6z atmal\u0131y\u0131z. Ayr\u0131ca i\u015fleyi\u015fine de biraz de\u011finmeliyiz.<\/p>\n\n\n\n

Container’lar, Etiketler ve Trigger’lar<\/h3>\n\n\n\n

Etiket y\u00f6neticisinde “container”lar ba\u015fta gelmektedir. Peki nedir container’lar? Container’lar macrolardan ve etiketlerden olu\u015fan ve otomatik g\u00fcncelleme yapman\u0131z\u0131 sa\u011flayan bir olgudur. Bunun yan\u0131 s\u0131ra etiket y\u00f6neticisinde etiketler<\/strong> ve triggerlar<\/strong>, yani tetikleyiciler bulunmaktad\u0131r. Bunlar \u00fc\u00e7\u00fcnc\u00fc taraf sitelerden bilgi al\u0131\u015fveri\u015fi yap\u0131lmas\u0131n\u0131 sa\u011flayan kod ya da \u201csnippet\u201dlard\u0131r.<\/p>\n\n\n\n

Bunun yan\u0131 s\u0131ra triggerlar, ya da tetikleyiciler, veri ak\u0131\u015f\u0131n\u0131n ne zaman, ve ne aral\u0131klara yap\u0131laca\u011f\u0131n\u0131 belirleyen unsurlard\u0131r. Tetikleyicileri yaz\u0131l\u0131mdan da tan\u0131d\u0131\u011f\u0131m\u0131z de\u011fi\u015fkenler<\/strong>, operat\u00f6rler<\/strong> ve de\u011ferler<\/strong> gibi unsurlar \u015fekillendirmektedir. Bir etiket bir ya da daha fazla tetikleyiciye sahip olabilir. <\/p>\n\n\n\n

\u015eunun da alt\u0131n\u0131 \u00e7izmek gerekir ki etiketler bir tetikleyici olmad\u0131\u011f\u0131 takdirde \u00e7al\u0131\u015famaz. O halde tetikleyicilerin b\u00fcnyesinde bulunan bu unsurlar\u0131 daha yak\u0131ndan inceleyelim. Kimi de\u011fi\u015fkenler kullan\u0131c\u0131 tan\u0131ml\u0131d\u0131r. Bir etiketin veri aktar\u0131m\u0131n\u0131n sa\u011flanmas\u0131 i\u00e7in bir de\u011fer bi\u00e7ilmi\u015fse o de\u011fere ula\u015f\u0131ld\u0131\u011f\u0131nda etiket kullan\u0131c\u0131 verisini y\u00f6neticiye sunmak \u00fczere derler. <\/p>\n\n\n\n

De\u011ferler ise d\u00f6n\u00fc\u015f\u00fcmleri g\u00f6zlemlemek i\u00e7in s\u0131k\u00e7a kullan\u0131lan bir parametredir. Son olarak da operat\u00f6rler bu iki di\u011fer parametre aras\u0131ndaki fark\u0131 \u00f6n plana koymaktad\u0131r; bu da etiketin tetiklenme an\u0131na i\u015faret eder.<\/p>\n\n\n

\n
\"Google<\/figure><\/div>\n\n\n

<\/span>Google Analytics Nedir?<\/span><\/h2>\n\n\n\n

\u015eimdi gelelim yaz\u0131m\u0131z\u0131n ikinci k\u0131sm\u0131 olan Google Analytics\u2019e. Google Analytics<\/a>, ad\u0131ndan da anlayabilece\u011fimizi gibi sitemizdeki verilerden yola \u00e7\u0131karak analiz yapabilmemizi sa\u011flayan bir mecra, bir ara\u00e7t\u0131r. Bu uygulama ile verilerimizi daha iyi \u00f6l\u00e7\u00fcmleyebilir, sitemizi do\u011fru y\u00f6nde geli\u015ftirebiliriz. \u0130\u015fte bu sebepten Google Analytics SEO uzmanlar\u0131n\u0131n vazge\u00e7ilmezidir. <\/p>\n\n\n\n

Google Analytics\u2019den faydalanabilmeniz i\u00e7in \u00f6ncelikle bir domain\u2019in \u00fczerindeki sahipli\u011finizi ispatlaman\u0131z gerekir. Bunu yapabilmek i\u00e7in de m\u00fclkiyet k\u0131sm\u0131ndan edindi\u011finiz kodu sayfan\u0131zdaki head etiketinin i\u00e7ine yerle\u015ftirmeniz gerekmektedir. Bu kod sitenizdeki verileri \u00e7ekip Google Analytics\u2019e y\u00f6nlendirir. Edindi\u011finiz bu verilerle sayfan\u0131za daha fazla trafik \u00e7ekebilir ve aramalarda \u00fcst s\u0131ralarda yer alabilirsiniz.<\/p>\n\n\n

\n
\"GTM<\/figure><\/div>\n\n\n

<\/span>GTM ve Google Analytics Entegrasyonu<\/span><\/h2>\n\n\n\n

S\u0131rada yaz\u0131m\u0131z\u0131n \u00fc\u00e7\u00fcnc\u00fc ve son k\u0131sm\u0131 olan GTM ile Google Bot<\/a> ziyaret\u00e7ilerinin Google Analytics\u2019te nas\u0131l izlenece\u011fi var. De\u011findi\u011fimiz gibi Google Tag Manager ve Google Analytics entegre \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan dolay\u0131 ikisini birbirine ba\u011flamak olduk\u00e7a kolayd\u0131r. Google Tag Manager \u00fczerinden etiket, ya da bir di\u011fer ad\u0131yla JavaScript izleme kodlar\u0131 olu\u015fturmak i\u00e7in gerekli ad\u0131mlar a\u015fa\u011f\u0131da g\u00f6r\u00fcld\u00fc\u011f\u00fc gibidir.<\/p>\n\n\n\n

    \n
  1. Hesab\u0131n\u0131za giri\u015f yap\u0131n.<\/li>\n\n\n\n
  2. Etiket sayfas\u0131ndan yeni bir etiket olu\u015fturun.<\/li>\n\n\n\n
  3. Panelinize girin.<\/li>\n\n\n\n
  4. Etiketinizi yap\u0131land\u0131r\u0131n.<\/li>\n<\/ol>\n\n\n
    \n
    \"google<\/figure><\/div>\n\n\n

    Google Etiket Y\u00f6neticisinde entegre bir raporlama sistemi bulunmaz. Bundan dolay\u0131 elde edilen veri dizinini Google Analytics\u2019e (ya da benzeri bir \u00fc\u00e7\u00fcnc\u00fc parti raporlama program\u0131na) atmal\u0131y\u0131z. Bir daha alt\u0131n\u0131 \u00e7izmemiz gerekirse Google Tag Manager analiz yapmam\u0131z i\u00e7in gerekli raporlama \u00f6zelli\u011fine sahip de\u011fildir.<\/p>\n\n\n\n

    \u0130\u015fte bu sebepten \u00f6t\u00fcr\u00fc sizlere \u00e7ok de\u011ferli bir bilgi payla\u015faca\u011f\u0131z. Olu\u015fturaca\u011f\u0131m\u0131z etiket sitemize gelen ziyaretin sadece Google botlar taraf\u0131ndan ger\u00e7ekle\u015ftirilenleri filtreleyecek. Bu \u015fekilde biz de de\u011ferli bir veri elde etmi\u015f olaca\u011f\u0131z. Bu veri ise bir boolean de\u011feri olarak, spesifik olmak gerekirse “True” olarak geri gelecek. Bunun i\u00e7in de ad\u0131mlar\u0131 a\u015fa\u011f\u0131dan takip edebilirsiniz. <\/p>\n\n\n\n

    <\/span>De\u011fi\u015fkenler Sekmesinden Yeni Bir De\u011fi\u015fken Olu\u015fturulmas\u0131<\/span><\/h2>\n\n\n\n
    \"GTM'le<\/figure>\n\n\n\n

    <\/span>De\u011fi\u015fken T\u00fcr\u00fcn\u00fcn Se\u00e7ilmesi<\/span><\/h2>\n\n\n
    \n
    \"GTM'le<\/figure><\/div>\n\n\n

    <\/span>\u00d6zel JS Kodunun Girilmesi<\/span><\/h2>\n\n\n\n
    \n
    \"\u00f6zel<\/figure>\n\n\n\n
    \"\u00f6zel<\/figure>\n<\/figure>\n\n\n\n
    function LocalizaAgente(){\nvar agente = navigator.userAgent;\nagente = agente.toUpperCase();\nif (agente.indexOf('GOOGLEBOT')!=-1) return true;\n}<\/code><\/pre>\n\n\n\n
    Edindi\u011finiz bu verileri Google Analytics\u2019e g\u00f6ndermek i\u00e7in yeni bir \u00d6zel JavaScript sayfas\u0131ndan a\u015fa\u011f\u0131daki kodu yap\u0131\u015ft\u0131r\u0131n. Daha sonra bu de\u011feri Analytics\u2019e etkinlik yap\u0131land\u0131rma panelinden etkinlik olarak g\u00f6nderin.<\/p>\n\n\n\n
    function bot () { var userAgentName = window.navigator.userAgent ; return userAgentName; }<\/code><\/pre>\n\n\n\n
         <\/div>\n\n\n\n
    Bu yaz\u0131m\u0131z\u0131n amac\u0131 GTM’le Google Bot Ziyaretleri ve kullan\u0131c\u0131 verilerini Analytics’e nas\u0131l at\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6stermekti. Ayr\u0131ca edindi\u011finiz bu veri dizinini Google Analytics\u2019e g\u00f6ndermeyi de hedefledik; umar\u0131z amac\u0131na ula\u015fm\u0131\u015f ve sizi konu hakk\u0131nda bilgilendirmi\u015ftir. E\u011fer bu yaz\u0131y\u0131 yararl\u0131 bulduysan\u0131z Google Tag Manager Hatalar\u0131<\/a> ile alakal\u0131 yaz\u0131m\u0131za g\u00f6z atabilirsiniz.<\/p>\n\n    
    \n            
    <\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/span><\/h2>\n        
    \n            
    \n                    
    \n                        
    \n                            Google Tag Manager nedir?\n                            \n                              \n                              \n                              \n                            <\/svg>\n                            \n                              \n                              \n                              \n                            <\/svg>\n                        <\/div>\n                        
    \n                            
    \n                                
    Bu uygulaman\u0131n as\u0131l amac\u0131 dijital verilerinizi toplay\u0131p tek \u00e7at\u0131 alt\u0131nda derlemek ve analiz etmesi i\u00e7in kullan\u0131c\u0131ya sunmakt\u0131r. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    
    \n                        
    \n                            Google Analytics nedir?\n                            \n                              \n                              \n                              \n                            <\/svg>\n                            \n                              \n                              \n                              \n                            <\/svg>\n                        <\/div>\n                        
    \n                            
    \n                                
    Google Analytics sitemizdeki verilerden yola \u00e7\u0131karak analiz yapabilmemizi sa\u011flayan bir mecra, bir ara\u00e7t\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    
    \n                        
    \n                            GTM ile Google Analytics nas\u0131l entegre edilir?\n                            \n                              \n                              \n                              \n                            <\/svg>\n                            \n                              \n                              \n                              \n                            <\/svg>\n                        <\/div>\n                        
    \n                            
    \n                                
    Entegrasyon i\u015flemi i\u00e7in yukar\u0131daki kodu \u00f6zel JS olarak girip etkinlik yap\u0131land\u0131rma sayfas\u0131nda girmi\u015f oldu\u011funuz kodu etkinlik olarak g\u00f6ndermelisiniz.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    
    \n                        
    \n                            GTM’in bile\u015fenleri nedir?\n                            \n                              \n                              \n                              \n                            <\/svg>\n                            \n                              \n                              \n                              \n                            <\/svg>\n                        <\/div>\n                        
    \n                            
    \n                                
    GTM bile\u015fenleri container’lar, etiketler ve triggerlar’d\u0131r. Ayr\u0131ca; bu 3 bile\u015fen ad\u0131m\u0131yla yap\u0131sal veri i\u015faretleme yapabilmek de m\u00fcmk\u00fcnd\u00fcr.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    
    \n                        
    \n                            GTM bile\u015fenlerini ne \u015fekillendirir?\n                            \n                              \n                              \n                              \n                            <\/svg>\n                            \n                              \n                              \n                              \n                            <\/svg>\n                        <\/div>\n                        
    \n                            
    \n                                
    Bu bile\u015fenleri de\u011fi\u015fkenler, operat\u00f6rler ve de\u011ferler \u015fekillendirir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"
    GTM’le Google Bot Ziyaretleri ve kullan\u0131c\u0131 hareketlerini Google Analytics \u00fczerinden yak\u0131ndan takip etmek istiyorsan\u0131z bu yaz\u0131 size yard\u0131mc\u0131 olacakt\u0131r. Ancak daha derine inmeden evvel Google Tag Manager\u2019\u0131n ne oldu\u011funa bir bakmam\u0131z gerekir. Google Tag Manager (GTM), ya da t\u00fcrk\u00e7esiyle Google Etiket Y\u00f6neticisi, Google\u2019\u0131n bir\u00e7ok \u00fccretsiz arac\u0131ndan sadece biridir. Bu uygulaman\u0131n […]<\/p>\n","protected":false},"author":17,"featured_media":21119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-9215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknik-seo","entry"],"yoast_head":"\nGTM'le Google Bot Ziyaretleri Google Analytics\u2019e Nas\u0131l At\u0131l\u0131r? - Dopinger<\/title>\n<meta name=\"description\" content=\"GTM'le Google Bot Ziyaretleri ve kullan\u0131c\u0131 hareketlerini Analytics \u00fczerinden yak\u0131ndan takip etmek istiyorsan\u0131z bu yaz\u0131 tam size g\u00f6re.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/gtm-bot-ziyaretlerini-analyticse-atma\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta 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