{"id":8933,"date":"2022-01-26T10:13:33","date_gmt":"2022-01-26T07:13:33","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=8933"},"modified":"2023-11-03T20:10:32","modified_gmt":"2023-11-03T17:10:32","slug":"icerik-gruplama","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/icerik-gruplama","title":{"rendered":"Google Analytics \u0130\u00e7erik Gruplama Nedir?"},"content":{"rendered":"\n<p>\u0130\u015fletmenizi b\u00fcy\u00fctmek istiyorsan\u0131z m\u00fc\u015fterilerinizin dikkatini hangi i\u00e7eri\u011fin \u00e7ekti\u011fini anlamak \u00f6nemlidir. Tabii sadece dikkat \u00e7ekicilikle kalm\u0131yor olay; hangi i\u00e7erik bu dikkati tutar, hangisi y\u00f6nlendirir ve hangisi d\u00f6n\u00fc\u015f\u00fcm sa\u011flar. Peki, el eme\u011fi g\u00f6z nuru ile haz\u0131rlad\u0131\u011f\u0131n\u0131z i\u00e7eriklerinizin etkisini ve verimlili\u011fini nas\u0131l \u00f6l\u00e7eceksiniz? Sayfalarca excel\u2019e ya da pahal\u0131 analiz ara\u00e7lar\u0131na ihtiyac\u0131n\u0131z yok. Asl\u0131nda, i\u00e7erik pazarlama u\u011fra\u015flar\u0131n\u0131z\u0131 takip ve analiz etmek gayet basittir. Google Analytics\u2019in i\u00e7erisinde uzun y\u0131llard\u0131r bulunan i\u00e7erik gruplama \u00f6zelli\u011fi ile bu i\u015flemleri kolayl\u0131kla yapabilirsiniz.<\/p>\n\n\n\n<p>\u0130\u00e7erik gruplama \u00f6zelli\u011fi sayesinde sitenizin i\u00e7eri\u011fi hakk\u0131nda \u00e7ok daha detayl\u0131 bilgi edinebilirsiniz. Bu bilgilerin ba\u015f\u0131n\u0131 etkile\u015fim, navigasyon ve d\u00f6n\u00fc\u015f\u00fcm \u00e7ekmektedir. Yani sayfalar\u0131 teker teker ve y\u00fczeysel incelemek yerine grup \u015feklinde analiz edebilme imkan\u0131n\u0131z ortaya \u00e7\u0131k\u0131yor. \u00d6zellikle de di\u011fer gruplarla k\u0131yaslama yapabildi\u011finizde; sitenizin her bir b\u00f6l\u00fcm\u00fcn\u00fcn performans\u0131n\u0131 g\u00f6rebiliyorsunuz. Gelin Analytics\u2019in ve i\u00e7erik analizinin kap\u0131s\u0131n\u0131 birlikte aralayal\u0131m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Icerik-Gruplama-Nedir\"><\/span>\u0130\u00e7erik Gruplama Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Diyelim ki i\u00e7eriklerinizden hangisinin i\u015fe yarad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmek istiyorsunuz. Analytics sayesinde sitenizdeki i\u00e7erikleri birbirinden ay\u0131r\u0131p gruplayabilirsiniz. Ard\u0131ndan, en \u00f6nemli fakt\u00f6rlere odaklan\u0131p analiz edebilirsiniz. Peki, bunu neden \u201cAll Page\u201d yani t\u00fcm sayfa raporu ile yapm\u0131yoruz?<\/p>\n\n\n\n<p>All page raporu ile farkl\u0131 i\u00e7erik pazarlama metriklerini takip ve \u00f6l\u00e7\u00fcm yapmak m\u00fcmk\u00fcnd\u00fcr. Bu metriklere hemen \u00e7\u0131kma oran\u0131, oturumlar, sayfa g\u00f6r\u00fcnt\u00fclenmeleri dahildir. Ancak bu raporun aksine, i\u00e7erik gruplama bize tamamen yeni bir bak\u0131\u015f a\u00e7\u0131s\u0131 kazand\u0131rmaktad\u0131r.<\/p>\n\n\n\n<p>Bu yeni bak\u0131\u015f a\u00e7\u0131s\u0131 hangi i\u00e7eri\u011fin daha fazla d\u00f6n\u00fc\u015f\u00fcm getirdi\u011fini ya da geli\u015ftirmek i\u00e7in hangi i\u00e7erik grubuna odaklanmal\u0131y\u0131m sorular\u0131na cevap veriyor. Sayfalar\u0131 tek tek inceleyerek bir sonuca ula\u015fmak \u00e7ok eziyetlidir. Bu sebeple, bir URL kural\u0131 belirleyerek sitenizde ki \u00fcr\u00fcn kategorilerini gruplad\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcrsek g\u00fcn\u00fcn sonunda \u00e7ok daha kullan\u0131\u015fl\u0131 veriler elde edebileceksiniz.<\/p>\n\n\n\n<p>\u0130\u00e7erik gruplama ile sayfalar\u0131 birbirleri ile k\u0131yaslamak yerine direkt \u00fcr\u00fcn kategorilerinizi kar\u015f\u0131la\u015ft\u0131rabilirsiniz. En g\u00fczel yan\u0131 ise kodlama bilgisi gerektirmedi\u011fidir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/01\/iceriklerinizi-kullanicilarinizi-anlayacak-sekilde-gruplandirin.jpg\" alt=\"i\u00e7eriklerinizi kullan\u0131c\u0131lar\u0131n\u0131z\u0131 anlayacak \u015fekilde grupland\u0131r\u0131n\" class=\"wp-image-9028\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/01\/iceriklerinizi-kullanicilarinizi-anlayacak-sekilde-gruplandirin.jpg 800w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/01\/iceriklerinizi-kullanicilarinizi-anlayacak-sekilde-gruplandirin-768x576.jpg 768w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/01\/iceriklerinizi-kullanicilarinizi-anlayacak-sekilde-gruplandirin-320x240.jpg 320w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Icerik-Gruplama-Nasil-Yapilir\"><\/span>\u0130\u00e7erik Gruplama Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-analytics-4-nedir\">Google Analytics<\/a>\u2019de i\u00e7erik gruplama \u00fc\u00e7 farkl\u0131 \u015fekilde yap\u0131labilir. Bunlar s\u0131ras\u0131yla;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130zleme kodunu g\u00f6re grupland\u0131rarak,<\/li>\n\n\n\n<li>Ay\u0131klama kullanarak,<\/li>\n\n\n\n<li>Ya da kural tan\u0131mlar\u0131 kullanarak.<\/li>\n<\/ul>\n\n\n\n<p>Analytics, yukar\u0131da verdi\u011fim s\u0131rayla kodu \u00e7al\u0131\u015ft\u0131r\u0131r. \u00d6nce izleme kodu, ard\u0131ndan ay\u0131klama ve son olarak da kural tan\u0131mlar\u0131na bakar. Dikkat etmeniz gereken nokta; e\u015fle\u015fme buldu\u011funda i\u00e7eri\u011finiz o e\u015fle\u015fmeye g\u00f6re gruplan\u0131r ve sonra gelen kurallar g\u00f6z ard\u0131 edilir. Yani, \u00fc\u00e7 \u00f6zelli\u011fi de kullanacaksan\u0131z \u00f6zelden genele gitmenizi tavsiye ediyorum.<\/p>\n\n\n\n<p>Peki, i\u00e7eri\u011fi nas\u0131l grupland\u0131r\u0131yoruz?<\/p>\n\n\n\n<p>Google Analytics hesab\u0131n\u0131za giri\u015f yap\u0131n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/01\/google-analytics-hesabi.jpg\" alt=\"google analytics hesab\u0131\"\/><\/figure><\/div>\n\n\n<p>Sol altta bulunan \u201cY\u00f6netici\u201d butonuna t\u0131klay\u0131n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/01\/yonetici-butonu.jpg\" alt=\"y\u00f6netici butonu\"\/><\/figure><\/div>\n\n\n<p>G\u00f6r\u00fcn\u00fcm s\u00fctununun alt\u0131nda bulunan \u201c\u0130\u00e7erik Gruplama\u201dy\u0131 se\u00e7in.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/01\/gorunum-sutunu.jpg\" alt=\"g\u00f6r\u00fcn\u00fcm s\u00fctunu\"\/><\/figure><\/div>\n\n\n<p>Ard\u0131ndan \u201c+Yeni \u0130\u00e7erik Gruplama\u201dya&nbsp;t\u0131klay\u0131n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/01\/yeni-icerik-gruplama.jpg\" alt=\"yeni i\u00e7erik gruplama\"\/><\/figure><\/div>\n\n\n<p>Art\u0131k i\u00e7eri\u011finize bir ad verip istedi\u011finiz parametreleri se\u00e7ebilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/01\/icerik-gruplama.jpg\" alt=\"i\u00e7erik gruplama\"\/><\/figure><\/div>\n\n\n<p>Unutmay\u0131n, maksimum be\u015f tane i\u00e7erik grubu olu\u015fturabilirsiniz. Bir kere olu\u015fturdu\u011funuzda bir daha silemezsiniz. \u0130ki se\u00e7ene\u011finiz var; ya d\u00fczenleme yapabilirsiniz ya da <span class=\"has-inline-color has-dark-gray-color\">kapatabilirsiniz.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bitirmeden-Once-Son-Rotuslar\"><\/span>Bitirmeden \u00d6nce Son R\u00f6tu\u015flar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gruplamalar\u0131n\u0131z\u0131 yapt\u0131ktan sonra dikkat etmeniz gereken bir nokta daha var; o da Google Analytics\u2019in her zaman ileriye d\u00f6n\u00fck \u00e7al\u0131\u015ft\u0131\u011f\u0131d\u0131r. Yani bir grup olu\u015fturdu\u011funuz tarihten sonra eklenen i\u00e7erikleri i\u00e7erecektir. Bir kere olu\u015fturulan bir grubu bir daha silemeyece\u011fimizi de hesaba katarsak \u00f6nce farkl\u0131 bir Google Analytics hesab\u0131nda test gruplar\u0131 ile denemeler yapmam\u0131z en sa\u011fl\u0131kl\u0131s\u0131 olacakt\u0131r.&nbsp;<\/p>\n\n\n\n<p>Yaz\u0131y\u0131 herkese hitap edecek \u015fekilde k\u0131sa tutmak ad\u0131na sadece nas\u0131l i\u00e7erik grupland\u0131rabilece\u011finizi anlatt\u0131m. Bir sonraki yaz\u0131mda detayl\u0131 bir \u015fekilde gruplar\u0131n\u0131z ile nas\u0131l analiz yapabilece\u011finizden bahsedece\u011fim. Y\u00fckselen grafikler, d\u00fc\u015fen \u00e7\u0131kma oranlar\u0131 ve bol bol d\u00f6n\u00fc\u015f\u00fcm diliyorum.<\/p>\n\n\n\n<p>Ayr\u0131ca Google Analytics hakk\u0131nda birebir ve uygulamal\u0131 e\u011fitim almak isterseniz <a href=\"https:\/\/www.dopinger.com\/tr\/google-analytics-egitimi\/\">Google Analytics E\u011fitimi <\/a>sayfam\u0131za g\u00f6z atabilirsiniz.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            \u0130\u00e7erik gruplama nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>\u0130\u00e7erik gruplama, Google Analytics \u00fczerinden web sitenizin i\u00e7eriklerini gruplar alt\u0131nda daha iyi bir \u015fekilde analiz etmenize imkan veren \u00f6zelliktir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Olu\u015fturdu\u011fum bir i\u00e7erik grubunu silebilir miyim?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 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viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Bir kere olu\u015fturduktan sonra grubunuzu silemezsiniz. Ya d\u00fczenleme yapabilir ya da kapatabilirsiniz.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            \u0130\u00e7erik grubu olu\u015fturdum ama i\u00e7erik g\u00f6remiyorum?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Google Analytics&#8217;in ge\u00e7mi\u015fe d\u00f6n\u00fck \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131 unutmaman\u0131z gerekir. Bir grup olu\u015fturduktan sonra ekleyece\u011finiz i\u00e7erikler grubunuzun i\u00e7ine dahil olacakt\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0130\u015fletmenizi b\u00fcy\u00fctmek istiyorsan\u0131z m\u00fc\u015fterilerinizin dikkatini hangi i\u00e7eri\u011fin \u00e7ekti\u011fini anlamak \u00f6nemlidir. Tabii sadece dikkat \u00e7ekicilikle kalm\u0131yor olay; hangi i\u00e7erik bu dikkati tutar, hangisi y\u00f6nlendirir ve hangisi d\u00f6n\u00fc\u015f\u00fcm sa\u011flar. Peki, el eme\u011fi g\u00f6z nuru ile haz\u0131rlad\u0131\u011f\u0131n\u0131z i\u00e7eriklerinizin etkisini ve verimlili\u011fini nas\u0131l \u00f6l\u00e7eceksiniz? Sayfalarca excel\u2019e ya da pahal\u0131 analiz ara\u00e7lar\u0131na ihtiyac\u0131n\u0131z yok. Asl\u0131nda, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":20987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,1,30],"tags":[],"class_list":["post-8933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-analytics","category-seo","category-seo-araclari","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130\u00e7erik Gruplama Nedir? 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Ya d\u00fczenleme yapabilir ya da kapatabilirsiniz.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/icerik-gruplama#faq-question-1643107257232","position":3,"url":"https:\/\/www.dopinger.com\/tr\/blog\/icerik-gruplama#faq-question-1643107257232","name":"\u0130\u00e7erik grubu olu\u015fturdum ama i\u00e7erik g\u00f6remiyorum?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Google Analytics'in ge\u00e7mi\u015fe d\u00f6n\u00fck \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131 unutmaman\u0131z gerekir. 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