{"id":8552,"date":"2021-12-29T17:34:59","date_gmt":"2021-12-29T14:34:59","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=8552"},"modified":"2023-11-03T16:40:15","modified_gmt":"2023-11-03T13:40:15","slug":"funnelda-deger-merdiveni","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/funnelda-deger-merdiveni","title":{"rendered":"Funnel&#8217;da De\u011fer Merdiveni Nedir?"},"content":{"rendered":"\n<p>Funnel, \u00fcr\u00fcnden hizmete bir\u00e7ok pazarlama i\u00e7eri\u011finin ideal al\u0131c\u0131s\u0131 ile bulu\u015fma s\u00fcrecini ifade eden bir terimdir. Pazarlama sekt\u00f6r\u00fcnde s\u0131kl\u0131kla kullan\u0131lan funnel\u2019\u0131n T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 ise sat\u0131\u015f hunisidir. Buradan hareketle huni terimi, bir metafor olarak m\u00fc\u015fterilerin pazarlama boyunca ge\u00e7ti\u011fi s\u00fcre\u00e7leri niteler. Bu s\u00fcre\u00e7ler, belirli bir\u00e7ok a\u015famay\u0131 i\u00e7eriyor. Bu a\u015famalar aras\u0131nda en \u00f6nemli olanlardan biri ise de\u011fer merdiveni olu\u015fturmak. Peki <strong>funnel de\u011fer merdiveni<\/strong> tam olarak nedir ve neyi ifade eder gelin birlikte inceleyelim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Deger-Merdiveni-Ne-Ise-Yarar\"><\/span>De\u011fer Merdiveni Ne \u0130\u015fe Yarar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u00fc\u015fterilere belirlenen fiyatta ve tek seferde \u00fcr\u00fcn satmak m\u00fcmk\u00fcn de\u011fildir. Her t\u00fcrl\u00fc sat\u0131\u015f i\u015flemini ger\u00e7ekle\u015ftirmek i\u00e7in m\u00fc\u015fterileri bir ak\u0131\u015f i\u00e7erisine \u00e7ekmek gerekiyor. Bu ak\u0131\u015f sayesinde kar\u015f\u0131l\u0131kl\u0131 g\u00fcveni tesis edebilir ve ideal m\u00fc\u015fteri kitlenize ula\u015fabilirsiniz. De\u011fer merdiveni ise size bu ak\u0131\u015f\u0131n rehberli\u011fini yapar.<\/p>\n\n\n\n<p>Do\u011fru kurulmu\u015f bir de\u011fer merdiveni plan\u0131 ile m\u00fc\u015fteri trafi\u011finizi artt\u0131rabilirsiniz. Bu anlamda de\u011fer merdiveni, herhangi bir hizmeti ya da \u00fcr\u00fcn\u00fc pazarlayaca\u011f\u0131n\u0131z s\u0131rada takip etmeniz gereken basamaklar\u0131 g\u00f6steren bir \u00e7e\u015fit sat\u0131\u015f plan\u0131d\u0131r. Her bir basamakta bulunan a\u015famalar dikkatle uyguland\u0131\u011f\u0131nda potansiyel m\u00fc\u015fterilerinizin, d\u00fczenli sat\u0131\u015f yapaca\u011f\u0131n\u0131z m\u00fc\u015fteriler haline gelmesi ka\u00e7\u0131n\u0131lmaz. Bu sayede k\u00e2r\u0131n\u0131z\u0131 katlayabilmeniz de m\u00fcmk\u00fcn. Ancak de\u011fer merdiveninde \u00f6ncelik k\u00e2rdan ziyade de\u011ferdir. \u00c7\u00fcnk\u00fc pazarlama s\u00fcrecinin sonunda kar\u015f\u0131l\u0131kl\u0131 olarak memnuniyet sa\u011flanmaktad\u0131r. Hem sat\u0131c\u0131 hem m\u00fc\u015fteri \u00e7ift tarafl\u0131 bir kazan\u0131m elde edebilir.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/funnel-nedir\">Funnel<\/a>\u2019\u0131n derinlerine indik\u00e7e, \u201cDe\u011fer merdiveni nas\u0131l kurulur?\u201d konusuna da, de\u011finmeden olmaz. Bu noktada, kurulum a\u015famas\u0131na gelmeden \u00f6nce bilmeniz ve uygulaman\u0131z gereken ba\u015fka hususlar\u0131 bilmelisiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Funnel-Deger-Merdiveni-Kurmadan-Once-Yapilmasi-Gerekenler\"><\/span>Funnel De\u011fer Merdiveni Kurmadan \u00d6nce Yap\u0131lmas\u0131 Gerekenler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0130yi bir pazarlama yapabilmek, m\u00fc\u015fteriler ile g\u00fcven temelli ili\u015fkiler kurabilmek ve sat\u0131\u015f trafi\u011fini artt\u0131rmak t\u00fcm i\u015fletmeler i\u00e7in olduk\u00e7a \u00f6nemli. Ancak t\u00fcm bu olumlu sonu\u00e7lara eri\u015fmek i\u00e7in baz\u0131 ad\u0131mlar\u0131n takip edilmesi gerekir. Ku\u015fkusuz bu ad\u0131mlar\u0131n i\u00e7inde de\u011fer merdiveni kurmak en \u00f6nemlilerden biri. Fakat <strong>funnel de\u011fer merdiveni<\/strong> kurmadan \u00f6nce de yap\u0131lmas\u0131 ya da belirlenmesi gereken baz\u0131 hususlar var. Bir\u00e7ok ara\u015ft\u0131rma ve analiz neticesinde belirlenen bu hususlar \u015fu \u015fekilde s\u0131ralanabilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6ncelikle \u00fcr\u00fcn\u00fc ya da hizmeti pazarlayan ki\u015finin kime hizmet istedi\u011fini belirlemesi gerekiyor. \u00c7\u00fcnk\u00fc bu sorunun cevab\u0131 sat\u0131c\u0131lar\u0131 potansiyel hedef kitleye ula\u015ft\u0131r\u0131r. <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/funnel-hedef-kitle-analizi\">Hedef kitle<\/a> kimlerden olu\u015fur ve bu ki\u015filerin ihtiya\u00e7lar\u0131 nelerdir sorular\u0131n\u0131n cevaplar\u0131 iyi bir pazarlaman\u0131n ilk ad\u0131m\u0131n\u0131 olu\u015fturmaktad\u0131r.<\/li>\n\n\n\n<li>Hedef kitle belirlendikten sonra bu kitlenin daha \u00e7ok nerede, kimlerle tak\u0131ld\u0131\u011f\u0131 ve sosyal \u00e7evresinin analiz edilmesi gerekir. B\u00f6ylece potansiyel m\u00fc\u015fterilere do\u011fru teklifler sunmak \u00e7ok daha kolay bir hale geliyor.<\/li>\n\n\n\n<li>Hedef kitlenizde yer alan insanlar\u0131n ilgi alanlar\u0131n\u0131 bilmeniz de olduk\u00e7a \u00f6nemli. Potansiyel m\u00fc\u015fterilerinizin ilgi alanlar\u0131 do\u011frultusunda sat\u0131\u015f\u0131n\u0131 yapaca\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fcn ya da hizmetin en kolay yoldan hedef kitlenize nas\u0131l ula\u015faca\u011f\u0131n\u0131 belirleyebilirsiniz.<\/li>\n\n\n\n<li>Son olarak hedef kitlenizde yer alan m\u00fc\u015fterilere nas\u0131l bir sonu\u00e7 sunaca\u011f\u0131n\u0131z\u0131 belirlemeniz gerekir. \u00c7\u00fcnk\u00fc \u00fcr\u00fcn, hizmet ve benzeri pazarlamas\u0131 yap\u0131lan her \u015fey bir sonu\u00e7 do\u011furur. Pazarlamada anahtar olan ise bu sonucu m\u00fc\u015fteri ile en ideal yolla bulu\u015fturmakt\u0131r. \u00dcr\u00fcn ve hizmetlerinizi bu sonu\u00e7lar\u0131 d\u00fc\u015f\u00fcnerek satman\u0131z m\u00fc\u015fteri trafi\u011finizi artt\u0131racakt\u0131r.<\/li>\n<\/ul>\n\n\n\n<p>T\u00fcm bu s\u00fcre\u00e7ler neticesinde elde etti\u011finiz sonu\u00e7lar ile potansiyel m\u00fc\u015fterilerinize en ideal teklifleri sunman\u0131z m\u00fcmk\u00fcn olur. Fakat teklif sunman\u0131n da baz\u0131 incelikleri bulunuyor. Peki <strong>funnel de\u011fer merdiveni<\/strong> kurman\u0131n \u00f6nemli bir \u00f6n a\u015famas\u0131 olan teklif portf\u00f6y\u00fc nas\u0131l haz\u0131rlan\u0131r?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Funnel-Deger-Merdiveni-icin-Teklif-Portfoyu-Hazirlamak\"><\/span>Funnel De\u011fer Merdiveni i\u00e7in Teklif Portf\u00f6y\u00fc Haz\u0131rlamak<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hedef kitlenin belirlenmesi pazarlama stratejilerinin ilk ad\u0131m\u0131d\u0131r. \u00c7\u00fcnk\u00fc hedef kitle potansiyel m\u00fc\u015fterilerin tamam\u0131n\u0131 ifade ediyor. Pazarlaman\u0131n daha sonraki safhalar\u0131nda ise hedef kitleye uygun tekliflerin planlamas\u0131 gelmekte. Ancak hedef kitle \u00e7ok fazla ki\u015fiden olu\u015fur ve bu durumdan \u00f6t\u00fcr\u00fc tek bir teklif plan\u0131 olu\u015fturmak iyi bir pazarlama i\u00e7in yeterli olmaz. Bu sebepten dolay\u0131 hedef kitlenizde yer alan herkesi i\u00e7ine alacak ve hepsine hitap edecek bir teklif portf\u00f6y\u00fc haz\u0131rlaman\u0131z i\u015finizi olduk\u00e7a kolayla\u015ft\u0131r\u0131r. Portf\u00f6y\u00fc haz\u0131rlaman\u0131n baz\u0131 alt\u0131n kurallar\u0131 var. Bu alt\u0131n kurallar \u015fu \u015fekildedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kitlenizi olu\u015fturan potansiyel m\u00fc\u015fterileriniz farkl\u0131 seviyelerdedir. Bu y\u00fczden her seviyeye hitap edecek ve onlar\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layacak bir de\u011fer sunman\u0131z gerekiyor. Yani size bir <strong>funnel de\u011fer merdiveni<\/strong> laz\u0131m.<\/li>\n\n\n\n<li>De\u011fer merdiveninin en \u00fcst basama\u011f\u0131na kadar olan t\u00fcm s\u00fcre\u00e7lerde hem m\u00fc\u015fterilerin t\u00fcm ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131laman\u0131z hem de kendinizin verdi\u011fi eme\u011fin kar\u015f\u0131l\u0131\u011f\u0131n\u0131 g\u00f6rmeniz gerekiyor. Bu sayede kar\u015f\u0131l\u0131kl\u0131 g\u00fcven ve memnuniyete dayanan bir pazarlama ili\u015fkisi kurabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<p>De\u011fer merdivenin mant\u0131\u011f\u0131 salt k\u00e2r odakl\u0131 de\u011fildir. \u00d6nemli olan s\u00fcrd\u00fcr\u00fclebilir ve g\u00fcven odakl\u0131 ortakl\u0131klar ile ideal m\u00fc\u015fteri toplulu\u011funa kavu\u015fmakt\u0131r. Bu y\u00fczden de\u011fer merdivenin basamaklar\u0131nda ilerledik\u00e7e en yak\u0131n kademede birlikte \u00e7al\u0131\u015fmak isteyece\u011finiz \u00e7ekirdek m\u00fc\u015fteri kadronuza kavu\u015fursunuz. Peki de\u011fer merdiveni nas\u0131l kurulur gelin bu b\u00f6l\u00fcmde bu soruyu birlikte inceleyelim.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/funnelda-deger-merdiveni-basamaklari.jpg\" alt=\"funnel de\u011fer merdiveni basamaklar\u0131\" class=\"wp-image-8556\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/funnelda-deger-merdiveni-basamaklari.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/funnelda-deger-merdiveni-basamaklari-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Funnelda-Deger-Merdiveni-Basamaklari\"><\/span>Funnel\u2019da De\u011fer Merdiveni Basamaklar\u0131 <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hedef kitle ve ilgi alanlar\u0131n\u0131 belirleyip teklif portf\u00f6y\u00fc \u00fczerine analizler yapan i\u015fletmeler i\u00e7in bir sonraki a\u015fama de\u011fer merdiveni planlamakt\u0131r. Bu planlama, pazarlama s\u0131ras\u0131nda izlenmesi gereken t\u00fcm ad\u0131mlar\u0131n \u00f6n \u00e7al\u0131\u015fmas\u0131n\u0131 sunuyor. B\u00f6ylece merdivenin son basama\u011f\u0131na gelindi\u011finde ideal m\u00fc\u015fteri kitlesine ula\u015fmak ka\u00e7\u0131n\u0131lmazd\u0131r. De\u011fer merdiveni kurman\u0131n a\u015famalar\u0131 ise \u015fu \u015fekildedir:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130lk Basamak<\/h3>\n\n\n\n<p>\u0130nsanlar\u0131n kar\u015f\u0131layabilece\u011fi ve sat\u0131n al\u0131rken g\u00fcven duyabilecekleri bir hizmet ya da \u00fcr\u00fcn belirlemeniz gerekiyor. Bu \u00fcr\u00fcn ya da hizmet \u00fccretsiz ya da d\u00fc\u015f\u00fck \u00fccretli olmal\u0131d\u0131r. Elbette \u00fccretsiz olmas\u0131 genellikle t\u00fcm m\u00fc\u015fterilerin ilgisini \u00e7ok daha kolay \u00e7eker. Bu basamakta temel ama\u00e7 hedef kitlenizde yer alan potansiyel m\u00fc\u015fterilerde g\u00fcveni tesis etmektir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130kinci Basamak<\/h3>\n\n\n\n<p>Kademeli olarak de\u011feri ve dolay\u0131s\u0131 ile fiyat\u0131 artt\u0131rman\u0131z gerekir. Art\u0131k bu basamakta ilk basama\u011fa nazaran daha az m\u00fc\u015fteri ile muhatap olursunuz. \u00c7\u00fcnk\u00fc de\u011fer merdiveninde ama\u00e7 potansiyel m\u00fc\u015fterilerin bir\u00e7o\u011funu eleyerek ideal m\u00fc\u015fterilerinize ula\u015fman\u0131zd\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00dc\u00e7\u00fcnc\u00fc Basamak<\/h3>\n\n\n\n<p>M\u00fc\u015fterilere sat\u0131lacak ana \u00fcr\u00fcn ya da hizmet \u00f6n plana \u00e7\u0131kar. Bu k\u0131s\u0131mda en ba\u015f\u0131ndan sat\u0131\u015f\u0131n\u0131 yapmay\u0131 planlad\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fc, m\u00fc\u015fteriye sunman\u0131z gerekiyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00f6rd\u00fcnc\u00fc Basamak<\/h3>\n\n\n\n<p>Ana \u00fcr\u00fcn ya da hizmet ile beraber sat\u0131\u015f\u0131n\u0131 yapabilece\u011finiz yan bir \u00fcr\u00fcn ya da hizmeti sunman\u0131z gerekir. Bu basamakta yan \u00fcr\u00fcn\u00fcn de ana \u00fcr\u00fcn ile sat\u0131lmas\u0131 ama\u00e7lan\u0131yor. Bununla beraber tek ama\u00e7 yan \u00fcr\u00fcn\u00fcn sat\u0131lmas\u0131 de\u011fildir. Ayn\u0131 zamanda m\u00fc\u015fterin devaml\u0131l\u0131\u011f\u0131n\u0131 sa\u011flamak ama\u00e7lan\u0131r. Bu basama\u011fa gelene kadarki s\u00fcre\u00e7te bir\u00e7ok potansiyel m\u00fc\u015fteri elenir. Elinizde kalan m\u00fc\u015fteriler ise art\u0131k sizin ideal m\u00fc\u015fteri kitlenizi olu\u015fturuyor.&nbsp;<\/p>\n\n\n\n<p>De\u011fer merdiveni k\u0131saca bu d\u00f6rt basamaktan olu\u015fuyor. Fakat bu genel ifadeler zihinlerde somutla\u015fmayabilir. Bu sebeple de\u011fer merdiveni i\u00e7in kurulan somut \u00f6rnekler meselenin daha iyi anla\u015f\u0131lmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Funnel-Deger-Merdiveni-Ornegi\"><\/span>Funnel De\u011fer Merdiveni \u00d6rne\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Diyelim ki, bir diyetisyensiniz ve kendinize ait bir i\u015f yeriniz var. Bu i\u015f yerine m\u00fc\u015fteri ak\u0131\u015f\u0131 sa\u011flamak istiyorsunuz. M\u00fc\u015fteri ak\u0131\u015f\u0131n\u0131 artt\u0131rmak i\u00e7in size bir de\u011fer merdiveni gerekiyor. \u00d6ncelikle pazarlamas\u0131n\u0131 yapmak istedi\u011finiz ana \u00fcr\u00fcn\u00fc belirlemekle i\u015fe ba\u015flayal\u0131m. Diyetisyen oldu\u011funuz i\u00e7in m\u00fc\u015fterilerinize bir diyet listesi haz\u0131rlamak ve bunun d\u00fczenli takibini yapmak ana hedefiniz.<\/p>\n\n\n\n<p>Ana hedefi sunmadan \u00f6nce reklam kanallar\u0131nda \u00fccretsiz ya da uygun fiyatl\u0131 bir hizmet sunman\u0131z gerekir. Bu durum i\u00e7in \u00f6rne\u011fimiz kas ve ya\u011f \u00f6l\u00e7\u00fcm\u00fc olsun. \u00dccretsiz bir \u015fekilde kas ve ya\u011f \u00f6l\u00e7\u00fcm\u00fc yapaca\u011f\u0131n\u0131z\u0131 duyurmal\u0131s\u0131n\u0131z. Ard\u0131ndan bu teklifi kabul edip size gelen m\u00fc\u015fterilerinize ideal kas ve ya\u011f \u00f6l\u00e7\u00fcs\u00fcne ula\u015fmalar\u0131 i\u00e7in takip etmeleri gereken bir diyet ve egzersiz listesi haz\u0131rlayabilece\u011finiz s\u00f6yleyin. Bu a\u015famada elenenler olsa da sizinle devam edecek m\u00fc\u015fteriler olacakt\u0131r. Daha sonra bu listeye do\u011fru uyup uymad\u0131klar\u0131n\u0131 kontrol etmek ve de\u011fi\u015fen durumlar\u0131na uygun yeni listeler haz\u0131rlamay\u0131 onlara teklif edebilirsiniz. Bununla birlikte diyetlerinde t\u00fcketebilecekleri paket g\u0131dalar\u0131n sat\u0131\u015f\u0131n\u0131 da bu a\u015famada sunarak k\u00e2r elde edebilirsiniz. B\u00f6ylece yaln\u0131zca \u00fccretsiz kas ve ya\u011f \u00f6l\u00e7\u00fcm\u00fc i\u00e7in size gelen potansiyel m\u00fc\u015fterinizi d\u00fczenli m\u00fc\u015fteriniz haline getirebilmeniz m\u00fcmk\u00fcn.<\/p>\n\n\n\n<p><strong>Funnel de\u011fer merdiveni<\/strong> i\u00e7in \u00f6rnekler \u00e7o\u011falt\u0131labilir. Ancak hepsinin temelinde yatan mant\u0131k ayn\u0131d\u0131r. Siz de bu \u00f6rnekleri kendi i\u015finize uyarlayarak kendi de\u011fer merdiveninizi olu\u015fturabilirsiniz. &#8221;<a href=\"https:\/\/www.dopinger.com\/tr\/blog\/en-iyi-funnel-araclari-nelerdir\" target=\"_blank\" rel=\"noreferrer noopener\">En iyi funnel ara\u00e7lar\u0131 nelerdir<\/a>?&#8221; merak ediyosan\u0131z, blogumuza g\u00f6z gezdirmeye devam edin!<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n\n\n<p><\/p>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Sat\u0131\u015f hunisi nedir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Sat\u0131\u015f hunisi bir pazarlama terimi olan Funnel\u2019in T\u00fcrk\u00e7e ifadesidir. \u00d6zetle, i\u015f yerinize ideal m\u00fc\u015fteri ak\u0131\u015f\u0131 sa\u011flamak i\u00e7in size rehberlik eden pazarlama tekni\u011fidir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            De\u011fer merdiveni ne i\u015fe yarar?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>De\u011fer merdiveni, hedef kitlenizde yer alan potansiyel m\u00fc\u015fterilerinizi belirli a\u015famalardan ge\u00e7irerek d\u00fczenli m\u00fc\u015fterileriniz haline getirmenizi sa\u011flar.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Dijital marketing funnel nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Funnel sisteminin dijital pazarlamaya y\u00f6nelik halidir. Web sitesi kurarak ya da sosyal medya a\u011flar\u0131n\u0131 kullanarak pazarlama yapabilmenizi ve ideal m\u00fc\u015fterileriniz ile bulu\u015fman\u0131z\u0131 sa\u011flar.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Funnel, \u00fcr\u00fcnden hizmete bir\u00e7ok pazarlama i\u00e7eri\u011finin ideal al\u0131c\u0131s\u0131 ile bulu\u015fma s\u00fcrecini ifade eden bir terimdir. Pazarlama sekt\u00f6r\u00fcnde s\u0131kl\u0131kla kullan\u0131lan funnel\u2019\u0131n T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 ise sat\u0131\u015f hunisidir. Buradan hareketle huni terimi, bir metafor olarak m\u00fc\u015fterilerin pazarlama boyunca ge\u00e7ti\u011fi s\u00fcre\u00e7leri niteler. Bu s\u00fcre\u00e7ler, belirli bir\u00e7ok a\u015famay\u0131 i\u00e7eriyor. Bu a\u015famalar aras\u0131nda en \u00f6nemli olanlardan [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":18563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Funnel&#039;da De\u011fer Merdiveni Nedir? (Video+G\u00f6rsel Anlat\u0131m) Dopinger<\/title>\n<meta name=\"description\" content=\"Funnel de\u011fer merdiveni nedir? Ne i\u015fe yarar ve basamaklar\u0131 nelerdir? 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