{"id":8530,"date":"2021-12-29T10:34:24","date_gmt":"2021-12-29T07:34:24","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=8530"},"modified":"2024-08-12T15:29:54","modified_gmt":"2024-08-12T12:29:54","slug":"funnel-hedef-kitle-analizi","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/funnel-hedef-kitle-analizi","title":{"rendered":"Funnel \u00dczerinden Hedef Kitle Analizi Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"\n<p>Funnel terimi, dijital pazarlamada kullan\u0131lan bir y\u00f6ntemin ad\u0131d\u0131r. Tam olarak kelime kar\u015f\u0131l\u0131\u011f\u0131 huni olan terim, pazarlama alan\u0131nda \u201cpazarlama hunisi\u201d olarak kullan\u0131lmaktad\u0131r. Bu sebeple ayn\u0131 terim kimi zaman pazarlama funnel\u2019\u0131 ya da kelime anlam\u0131 olarak \u201cpazarlama hunisi\u201d olarak da kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r. Bu y\u00f6ntem, pazarlama alan\u0131nda uzun zamand\u0131r kullan\u0131lmakta ve kullan\u0131c\u0131lar\u0131na ba\u015far\u0131 sa\u011flamaktad\u0131r. Pazarlama alan\u0131nda ba\u015far\u0131y\u0131 hedefleyenler i\u00e7in \u201c<strong>Funnel hedef kitle analizi<\/strong> nas\u0131l yap\u0131l\u0131r?\u201d konusuna de\u011finece\u011fiz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Funnel-Nedir\"><\/span>Funnel Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Funnel\u2019\u0131n sunmu\u015f oldu\u011fu avantajlardan nas\u0131l yararlanaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmeden \u00f6nce funnel\u2019\u0131n ne oldu\u011funu bilmek gerekir. K\u0131saca <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/funnel-nedir\">funnel nedir?<\/a> Funnel, potansiyel m\u00fc\u015fterilerin, sunulan \u00fcr\u00fcn veya hizmetle kurduklar\u0131 ba\u011flant\u0131lar\u0131n sat\u0131n alma s\u00fcrecine nas\u0131l yans\u0131d\u0131\u011f\u0131n\u0131n analizidir. Pazarlama funnel\u2019\u0131 i\u00e7in kullanabilece\u011finiz \u00e7e\u015fitli uygulamalar oldu\u011fu gibi sistemi kendi y\u00f6ntemlerinizle de y\u00f6netebilirsiniz.<\/p>\n\n\n\n<p>Hedef kitlenize ula\u015fman\u0131n en iyi yolu orijinal pazarlama faaliyetleri geli\u015ftirmektir. Ancak potansiyel m\u00fc\u015fterilerinizin nelerle ilgilendi\u011fini tam olarak bilmek gerekir. Bu da elbette potansiyel m\u00fc\u015fterilerinizi tan\u0131man\u0131z\u0131 gerektiren bir s\u00fcre\u00e7tir. Tam da bu sebeplerle hedef kitle analizi, ihtiya\u00e7 duyulan bir uygulamad\u0131r. \u00c7e\u015fitli <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/en-iyi-funnel-araclari-nelerdir\" target=\"_blank\" rel=\"noreferrer noopener\">funnel ara\u00e7lar\u0131<\/a> kullanarak, bu s\u00fcreci ba\u015far\u0131l\u0131 bir \u015fekilde y\u00f6netebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hedef-Kitle-Analizi-Nedir\"><\/span>Hedef Kitle Analizi Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hedef kitle analizleri pazar analizinin ve pazarlama stratejilerinin bir par\u00e7as\u0131d\u0131r. Ama\u00e7, ilgili i\u00e7erik ve pazarlama \u00f6nlemleri geli\u015ftirmek i\u00e7in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kendi hedef kitlenizi,<\/li>\n\n\n\n<li>Onlar\u0131n ihtiya\u00e7lar\u0131n\u0131,<\/li>\n\n\n\n<li>Ya\u015fam tarzlar\u0131n\u0131,<\/li>\n\n\n\n<li>Sat\u0131n alma g\u00fcd\u00fclerini vb. daha derinden anlamakt\u0131r.<\/li>\n<\/ul>\n\n\n\n<p>Hedef kitle analizi s\u00fcrekli bir s\u00fcre\u00e7tir ve d\u00fczenli aral\u0131klarla tekrarlanmal\u0131d\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/hedef-kitle-analizi-neden-onemlidir.jpg\" alt=\"hedef kitle analizi neden \u00f6nemlidir\" class=\"wp-image-8540\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/hedef-kitle-analizi-neden-onemlidir.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/hedef-kitle-analizi-neden-onemlidir-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hedef-Kitle-Analizi-Neden-Onemlidir\"><\/span>Hedef Kitle Analizi Neden \u00d6nemlidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ba\u015far\u0131l\u0131 bir pazarlama stratejisi, ilgili hedef grubun ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layan i\u00e7eriklere dayanmaktad\u0131r. Ancak potansiyel m\u00fc\u015fterilerin \u00f6zel ihtiya\u00e7lar\u0131n\u0131 bilmeden, hedef grubunuz i\u00e7in ger\u00e7ekten alakal\u0131 i\u00e7erik olu\u015fturmak zordur. Bu nedenle hedef kitle analizi, m\u00fc\u015fterilerinizin bireysel ihtiya\u00e7lar\u0131n\u0131 belirlemede \u00f6nemli bir ara\u00e7t\u0131r. Bireysel tercihlerden de\u011ferlere kadar \u00e7e\u015fitli \u00f6zelliklere g\u00f6re karakterize ederek, hedef kitlenizi \u00e7ok hassas bir \u015fekilde yakalayabilirsiniz.<\/p>\n\n\n\n<p>Bu temelde, i\u00e7erikler, potansiyel m\u00fc\u015fterilere en uygun \u015fekilde uyarlan\u0131r ve asl\u0131nda onlara daha fazla yard\u0131mc\u0131 olur. Ek olarak, hedef kitle \u00fczerinde g\u00fcven yarat\u0131r ve \u015firketin ba\u015far\u0131s\u0131 \u00fczerinde kal\u0131c\u0131 bir etkisi olabilir. Ya\u015fam tarzlar\u0131, ihtiya\u00e7lar ve sat\u0131n alma davran\u0131\u015f\u0131 hakk\u0131nda bilgi sahibi olmak, ciddi faydalar getirecektir. \u0130\u00e7eri\u011fin tam olarak hedef kitleye g\u00f6re uyarlanmas\u0131n\u0131 ve sat\u0131n alma yolculu\u011funun farkl\u0131 a\u015famalar\u0131nda potansiyel m\u00fc\u015fteriler i\u00e7in sistemin geli\u015ftirilmesini sa\u011flar. Bu sayede m\u00fc\u015fterileriniz i\u00e7in kal\u0131c\u0131 katma de\u011fer yarat\u0131r ve gereksiz israf\u0131n \u00f6n\u00fcne ge\u00e7ersiniz.<\/p>\n\n\n\n<p>Yaln\u0131zca be\u015f ad\u0131mda sa\u011flam temellere sahip bir hedef grup analizini ger\u00e7ekle\u015ftirebilirsiniz. Bu ad\u0131mlar \u015funlardan ibarettir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hedef grubu tan\u0131mlay\u0131n.<\/li>\n\n\n\n<li>Hedef grubu karakterize edin.<\/li>\n\n\n\n<li>Sat\u0131n alma davran\u0131\u015f\u0131n\u0131 ara\u015ft\u0131r\u0131n.<\/li>\n\n\n\n<li>Analiz sonu\u00e7lar\u0131n\u0131 kontrol edin.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131 profilleri olu\u015fturun.<\/li>\n<\/ul>\n\n\n\n<p>T\u00fcm bu a\u015famalar\u0131n ne anlama geldi\u011fini anlamak i\u00e7in daha yak\u0131ndan inceleyelim.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Hedef Kitle Analizinin Temeli: Hedef Kitlenin Do\u011fru Tan\u0131mlanmas\u0131<\/h3>\n\n\n\n<p>Hedef kitle analizinin ba\u015flang\u0131c\u0131nda, \u00f6ncelikle hangi t\u00fcr m\u00fc\u015fterilere hitap etmek istedi\u011finizi belirlemeniz gerekir. Bu nedenle m\u00fcmk\u00fcn oldu\u011funca spesifik olmal\u0131 ve grubu s\u0131n\u0131rland\u0131rmal\u0131s\u0131n\u0131z. Aksi takdirde m\u00fc\u015fteri grubu sizin i\u00e7in ger\u00e7ekten tam olarak anla\u015f\u0131lmayacak kadar b\u00fcy\u00fck olacakt\u0131r.<\/p>\n\n\n\n<p>\u0130lk olarak, hedef grubu <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/demografik-hedefleme-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">demografik hedefleme<\/a> ve sosyo-ekonomik \u00f6zelliklere g\u00f6re tan\u0131mlay\u0131n. A\u015fa\u011f\u0131daki y\u00f6nleri dahil edebilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ya\u015f,<\/li>\n\n\n\n<li>Medeni hal,<\/li>\n\n\n\n<li>Cinsiyet,<\/li>\n\n\n\n<li>E\u011fitim,<\/li>\n\n\n\n<li>\u0130\u015f,<\/li>\n\n\n\n<li>Gelir,<\/li>\n\n\n\n<li>\u0130kamet yeri veya ya\u015fama alan\u0131,<\/li>\n\n\n\n<li>Uyruk.<\/li>\n<\/ul>\n\n\n\n<p>Veya i\u015fyerleri ve kurumsal hizmetler alan\u0131nda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u015eirket b\u00fcy\u00fckl\u00fc\u011f\u00fc,<\/li>\n\n\n\n<li>\u015eirketin \u00e7al\u0131\u015fma alan\u0131,<\/li>\n\n\n\n<li>Finans gibi kriterler dikkat etmeniz gereken ba\u015fl\u0131ca \u00f6zelliklerdir.<\/li>\n<\/ul>\n\n\n\n<p>Ne kadar \u00e7ok veriyi dahil ederseniz, potansiyel m\u00fc\u015fterilerinizin imaj\u0131 o kadar somut hale gelir. Hedef kitle analizinden sonra \u00f6rne\u011fin \u015f\u00f6yle bir kullan\u0131c\u0131 \u015femas\u0131na ula\u015fabilirsiniz:<\/p>\n\n\n\n<p><em>25-35 ya\u015f aras\u0131, orta gelirli, pazarlama sekt\u00f6r\u00fcnde faaliyet g\u00f6steren bekar erkekler.<\/em><\/p>\n\n\n\n<p>Hedef grubun bu ilk tan\u0131m\u0131, daha etkili ve verimli pazarlamay\u0131 m\u00fcmk\u00fcn k\u0131lacakt\u0131r. \u00c7\u00fcnk\u00fc tan\u0131mlama ile hizmet veya \u00fcr\u00fcn sa\u011flad\u0131\u011f\u0131n\u0131z potansiyel m\u00fc\u015fterilerin nelerden ho\u015fland\u0131\u011f\u0131 hakk\u0131nda net fikirler y\u00fcr\u00fct\u00fcr hale gelirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Hedef Kitlenin Sat\u0131n Alma Davran\u0131\u015f\u0131<\/h3>\n\n\n\n<p>\u0130kinci olarak, oda\u011f\u0131n\u0131z hedef kitlenin tan\u0131m\u0131n\u0131n \u00e7ok, bireysel \u00f6zelliklerine ve t\u00fcketici davran\u0131\u015f\u0131na kayar. A\u015fa\u011f\u0131daki sorular, hedef kitlenizin sat\u0131n alma davran\u0131\u015f\u0131 hakk\u0131nda daha kesin ve daha iyi bir izlenim edinmenize yard\u0131mc\u0131 olacakt\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hedef grup neden sat\u0131n al\u0131yor? Sat\u0131n alma nedenleri nelerdir?<\/li>\n\n\n\n<li>Ne sat\u0131n al\u0131yor?<\/li>\n\n\n\n<li>Hedef kitle hangi sat\u0131n alma kanallar\u0131n\u0131 kullan\u0131yor?<\/li>\n\n\n\n<li>Sat\u0131n alma kararlar\u0131n\u0131 neler etkiliyor?<\/li>\n\n\n\n<li>Sat\u0131n alma s\u0131kl\u0131\u011f\u0131 ve sat\u0131n alma iste\u011fi ne kadar y\u00fcksek?<\/li>\n\n\n\n<li>Hedef grup ne zaman sat\u0131n al\u0131r? Bu a\u00e7\u0131dan Google Trendler&#8217;den alanan veriler size de\u011ferli bilgiler sa\u011flayabilir.<\/li>\n\n\n\n<li>Marka tercihleri nelerdir?<\/li>\n\n\n\n<li>A\u015fa\u011f\u0131dakiler de fiyatland\u0131rma ve pazarlama i\u00e7in \u00f6nemlidir:<\/li>\n\n\n\n<li>Hedef grup hizmet veya \u00fcr\u00fcn i\u00e7in ne kadar harcama yapabilir?<\/li>\n\n\n\n<li>Hane gelir nedir?<\/li>\n<\/ul>\n\n\n\n<p>Hedef kitlenize g\u00f6re bu tip sorular\u0131 \u00e7e\u015fitlendirmek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Psikografik \u00d6zellikler: M\u00fc\u015fterileri Ne veya Neler Motive Eder?<\/h3>\n\n\n\n<p>Psikografik \u00f6zellikler, b\u00fct\u00fcnsel bir resme katk\u0131da bulunduklar\u0131 i\u00e7in hedef kitle analizinde \u00f6nemli bir rol oynar. Bu fakt\u00f6rler, \u00f6rne\u011fin m\u00fc\u015fterilerinizin davran\u0131\u015fsal \u00f6zellikleri, de\u011ferleri, tercihleri ve karakter \u00f6zellikleriyle ba\u011flant\u0131l\u0131d\u0131r.<\/p>\n\n\n\n<p>Ya\u015fam tarz\u0131n nedir? Seni ne harekete ge\u00e7irir ve neden? Bo\u015f zamanlar\u0131nda ne gibi hobilerin var? G\u00fc\u00e7l\u00fc bir sa\u011fl\u0131k ve \u00e7evre bilinci var m\u0131? Geleneksel bir yap\u0131n\u0131z m\u0131 var yoksa aksine yeni fikirlere mi a\u00e7\u0131ks\u0131n\u0131z? T\u00fcm bu sorular, kendinizi hedef kitlenizin yerine koyman\u0131za yard\u0131mc\u0131 olacakt\u0131r. Psikografik bilgilerin pazarlaman\u0131z \u00fczerinde \u00f6nemli bir etkisi olabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Hedef Grup Analizinin G\u00f6zden Ge\u00e7irilmesi<\/h3>\n\n\n\n<p>\u00d6nceki noktalardan sonra, hedef grubunuzla ilgili bilgileri en iyi nas\u0131l toplayaca\u011f\u0131n\u0131z sorusu ortaya \u00e7\u0131kar. Bu, sizi do\u011frudan hedef grup analizindeki bir sonraki ad\u0131ma g\u00f6t\u00fcr\u00fcr. Sonraki ad\u0131m ise pazar ara\u015ft\u0131rmas\u0131d\u0131r.<\/p>\n\n\n\n<p>Verilere ula\u015fmaktan daha \u00f6nemli olan bu verilere ula\u015ft\u0131ktan sonra do\u011fru yorumlayabilmektir. Pazarlama stratejinize verileri do\u011fru yorumlarla yans\u0131tabilmek h\u0131zl\u0131 y\u00fckseli\u015fleri beraberinde getirecektir.<\/p>\n\n\n\n<p>Hali haz\u0131rda potansiyel m\u00fc\u015fterilerinize dair, kendi verileriniz varsa, yukar\u0131daki y\u00f6nlendirmelere g\u00f6re verileri kolayca de\u011ferlendirebilirsiniz. Bu verileri nas\u0131l elde edece\u011finiz sorusu da bir di\u011fer konudur. Bu sebeple, hedef kitlenizi daha iyi tan\u0131yabilece\u011finiz \u00e7e\u015fitli y\u00f6ntemlerle sizi tan\u0131\u015ft\u0131rmak istiyoruz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Anket<\/h4>\n\n\n\n<p>Anketler, nispeten az \u00e7abayla ve \u00e7ok say\u0131da bilgi toplaman\u0131n en iyi yollar\u0131ndan biridir. \u00dccretsiz ara\u00e7lar sayesinde anketleri dijital olarak kolayca olu\u015fturabilirsiniz. Bu da maliyetleri \u00f6l\u00e7eklenebilir hale getirir.<\/p>\n\n\n\n<p>Di\u011fer bir avantaj ise anketlerin anonim olarak ger\u00e7ekle\u015ftirilebilir olmas\u0131d\u0131r. Bu, sorular\u0131n\u0131z hedef kitle taraf\u0131ndan cevaplarken engellenme ve sans\u00fcr e\u015fi\u011fini d\u00fc\u015f\u00fcr\u00fcr. Bu noktada \u00f6nemli olan cevaplamas\u0131 kolay, net ve spesifik sorular se\u00e7menizdir. K\u0131saca, sorular\u0131n\u0131z\u0131 herkes net bir \u015fekilde anlamal\u0131d\u0131r.<\/p>\n\n\n\n<p>Hatal\u0131 sorular h\u0131zla belirsiz yan\u0131tlara yol a\u00e7ar ve sonraki de\u011ferlendirmeyi \u00e7ok daha zor hale getirir. Kesin sonu\u00e7lar i\u00e7in ise yeterli say\u0131da yan\u0131t oldu\u011fundan da emin olmal\u0131s\u0131n\u0131z. Bu, hata pay\u0131n\u0131 m\u00fcmk\u00fcn oldu\u011funca d\u00fc\u015f\u00fck tutacakt\u0131r. N\u00fcfusa ba\u011fl\u0131 olarak, 500 ila 1.000 kat\u0131l\u0131mc\u0131 iyi bir se\u00e7imdir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">R\u00f6portajlar<\/h4>\n\n\n\n<p>Hedef kitlenizi tam olarak neyin harekete ge\u00e7irdi\u011fini \u00f6\u011frenmek i\u00e7in ki\u015fisel anketlerden daha derin sonu\u00e7lar verecek y\u00f6ntemleri tercih edebilirsiniz. Bu y\u00f6ntemlerden biri de r\u00f6portajlard\u0131r.<\/p>\n\n\n\n<p>\u00c7o\u011fu k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u015firket i\u00e7in bir r\u00f6portajda 500 ila 1.000 kat\u0131l\u0131mc\u0131yla r\u00f6portaj yapmak m\u00fcmk\u00fcn olmayabilir. Bu nedenle r\u00f6portaj format\u0131nda kendinizi daha k\u00fc\u00e7\u00fck bir grup insanla s\u0131n\u0131rlayabilirsiniz. Bu, temsil d\u00fczeyini azaltabilir. Ancak g\u00f6r\u00fc\u015fmeler, anketlerinizi daha ayr\u0131nt\u0131l\u0131 bilgilerle faydal\u0131 bir \u015fekilde tamamlanabilir hale getirecektir. Ayr\u0131ca yeni, \u00f6nemli veriler de sunabilir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Dijital \/ Online Ara\u015ft\u0131rmalar<\/h4>\n\n\n\n<p>Klasik online ara\u015ft\u0131rmalar, muhtemelen veri toplaman\u0131n en h\u0131zl\u0131 ve en ucuz y\u00f6ntemidir. Ancak, internetten gelen bilgiler her zaman g\u00fcvenilir olmad\u0131\u011f\u0131ndan, kendi anketlerinize ek olarak de\u011ferlendirme yapmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<p>Kendi ara\u015ft\u0131rman\u0131z\u0131 yapmak isterseniz, Google Analytics&#8217;e ba\u015fvurabilirsiniz. B\u00f6ylece, di\u011fer \u015feylerin yan\u0131 s\u0131ra, web sitenizi ziyaret edenlerin ya\u015f\u0131 ve cinsiyeti ya da k\u00f6kenleri hakk\u0131nda bilgi edinebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Kullan\u0131c\u0131 Profilleri Olu\u015fturma<\/h3>\n\n\n\n<p>Hedef gruplar\u0131 tan\u0131mlad\u0131ktan ve analiz ettikten sonra, toplanan verileri personalar olu\u015fturmak i\u00e7in kullanabilirsiniz. <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Personalar<\/a>, tipik m\u00fc\u015fterilerinizin bir prototipini ifade etmelidir. Bu, art\u0131k ileti\u015fim yap\u0131s\u0131n\u0131 ve reklam \u00f6nlemlerini uyumlu hale getirebilece\u011finiz ideal m\u00fc\u015fterilerin bir profilini verecektir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/funnel-hedef-kitle-analizi-yaparken-dikkat-etmeniz-gerekenler.jpg\" alt=\"funnel hedef kitle analizi yaparken dikkat etmeniz gerekenler\" class=\"wp-image-8542\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/funnel-hedef-kitle-analizi-yaparken-dikkat-etmeniz-gerekenler.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/funnel-hedef-kitle-analizi-yaparken-dikkat-etmeniz-gerekenler-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Funnel-Hedef-Kitle-Analizi-Yaparken-Dikkat-Etmeniz-Gerekenler\"><\/span>Funnel Hedef Kitle Analizi Yaparken Dikkat Etmeniz Gerekenler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dijital d\u00fcnya s\u00fcrekli de\u011fi\u015fti\u011fi i\u00e7in, hedef kitle analizini s\u00fcrekli adapte etmek \u00f6nemlidir. Bu nedenle analiz tek seferlik bir s\u00fcre\u00e7 de\u011fil, s\u00fcrekli bir s\u00fcre\u00e7tir. D\u00fc\u015f\u00fcn\u00fcn ki yogaya ilgisi olmayan orta ya\u015fl\u0131 bir adam, Facebook reklamlar\u0131nda geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f malzemelerden yap\u0131lm\u0131\u015f bir yoga mat\u0131n\u0131n reklam\u0131 g\u00f6r\u00fcn\u00fcyor. Reklam mesaj\u0131 ne kadar inand\u0131r\u0131c\u0131 olursa olsun bu Facebook kullan\u0131c\u0131s\u0131 reklamdan etkilenmeyecektir. Nedeni a\u00e7\u0131kt\u0131r! \u0130\u00e7erik, yeterince kesin olarak tan\u0131mlanmad\u0131\u011f\u0131 i\u00e7in hedef kitleyi ka\u00e7\u0131rm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>Yukar\u0131daki \u00f6rnekten de anlayaca\u011f\u0131n\u0131z \u00fczere hedef kitle analizi do\u011fru kullan\u0131c\u0131lara ula\u015fabilmeniz i\u00e7in \u00f6nemlidir. Bunun i\u00e7in de analizi titizlikle ger\u00e7ekle\u015ftirmeniz gerekir. \u00d6rne\u011fin, do\u011fru kurulmu\u015f bir <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/funnelda-deger-merdiveni\" target=\"_blank\" rel=\"noreferrer noopener\">funnel de\u011fer merdiveni<\/a> planlayarak hedef kitlenizi tespit edip geni\u015fletebilirsiniz.<\/p>\n\n\n\n<p>A\u015f\u0131r\u0131 i\u00e7erik y\u00fckleyerek internette kaybolmak yerine, potansiyel m\u00fc\u015fterilerinize ger\u00e7ekten ula\u015facak hedefli i\u00e7erikler olu\u015fturabilirsiniz. \u00c7\u00fcnk\u00fc potansiyel m\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131n\u0131 ve isteklerini biliyorsan\u0131z, i\u00e7eri\u011finizle onlara tam olarak yan\u0131t verebilirsiniz. Bu \u015fekilde i\u00e7eri\u011finiz alakal\u0131 ve y\u00fcksek d\u00f6n\u00fc\u015f\u00fcml\u00fc kalacakt\u0131r.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Funnel hedef kitle analizi ne i\u00e7in kullan\u0131l\u0131r?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Funnel hedef kitle analizinin kullan\u0131m amac\u0131 dijital pazarlamada geli\u015ftirici y\u00f6ntemler tespit edebilmektir. Bunun yan\u0131nda funnel hedef kitle analizi ile elde edilen veriler, m\u00fc\u015fteri profillerini tan\u0131yarak do\u011fru hamleleri yapmay\u0131 sa\u011flar.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Funnel hedef kitle analizini uygulamas\u0131z yapabilir miyim?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Her \u015feyden \u00f6nce funnel hedef kitle analizi yapabilmek i\u00e7in piyasada ba\u015fvuraca\u011f\u0131n\u0131z \u00e7e\u015fitli uygulamalar bulunmaktad\u0131r. Ancak hedef kitle analizini yapman\u0131n tek y\u00f6ntemi uygulamalar de\u011fildir. Kendi y\u00f6ntemlerinizle de bu s\u00fcreci y\u00f6netebilirsiniz.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Funnel hedef kitle analizi gerekli midir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 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                          <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>E\u011fer pazarlama ile ili\u015fkili bir i\u015f yap\u0131yorsan\u0131z hedef kitle analizi sizler i\u00e7in olduk\u00e7a \u00f6nemlidir. Reklam ve pazarlaman\u0131n her a\u015famas\u0131n\u0131n do\u011fru y\u00f6netilebilmesi i\u00e7in ge\u00e7erli veriler kullan\u0131lmas\u0131 gerekir. Bu verileri de funnel hedef kitle analizi ile de\u011ferlendirebilirsiniz.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Funnel terimi, dijital pazarlamada kullan\u0131lan bir y\u00f6ntemin ad\u0131d\u0131r. Tam olarak kelime kar\u015f\u0131l\u0131\u011f\u0131 huni olan terim, pazarlama alan\u0131nda \u201cpazarlama hunisi\u201d olarak kullan\u0131lmaktad\u0131r. Bu sebeple ayn\u0131 terim kimi zaman pazarlama funnel\u2019\u0131 ya da kelime anlam\u0131 olarak \u201cpazarlama hunisi\u201d olarak da kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r. Bu y\u00f6ntem, pazarlama alan\u0131nda uzun zamand\u0131r kullan\u0131lmakta ve kullan\u0131c\u0131lar\u0131na ba\u015far\u0131 [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":17592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Funnel \u00dczerinden Hedef Kitle Analizi Nas\u0131l Yap\u0131l\u0131r? - Dopinger<\/title>\n<meta name=\"description\" content=\"Funnel \u00fczerinden hedef kitle analizi nas\u0131l yap\u0131l\u0131r? Bu analizi yaparken nelere dikkat etmelisiniz? 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Bunun yan\u0131nda <strong>funnel hedef kitle analizi<\/strong> ile elde edilen veriler, m\u00fc\u015fteri profillerini tan\u0131yarak do\u011fru hamleleri yapmay\u0131 sa\u011flar.\",\"inLanguage\":\"tr\"},\"inLanguage\":\"tr\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/funnel-hedef-kitle-analizi#faq-question-1640758113180\",\"position\":2,\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/funnel-hedef-kitle-analizi#faq-question-1640758113180\",\"name\":\"Funnel hedef kitle analizini uygulamas\u0131z yapabilir miyim?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Her \u015feyden \u00f6nce<strong> funnel hedef kitle analizi<\/strong> yapabilmek i\u00e7in piyasada ba\u015fvuraca\u011f\u0131n\u0131z \u00e7e\u015fitli uygulamalar bulunmaktad\u0131r. Ancak hedef kitle analizini yapman\u0131n tek y\u00f6ntemi uygulamalar de\u011fildir. 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