{"id":8115,"date":"2021-12-13T10:19:05","date_gmt":"2021-12-13T07:19:05","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=8115"},"modified":"2024-08-07T09:54:42","modified_gmt":"2024-08-07T06:54:42","slug":"google-alisveris-urun-feedi-spesifikasyonu-guncellemesi","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/google-alisveris-urun-feedi-spesifikasyonu-guncellemesi","title":{"rendered":"Google Al\u0131\u015fveri\u015f \u00dcr\u00fcn Feed\u2019i Spesifikasyonu G\u00fcncellemesi"},"content":{"rendered":"\n

G\u00fcn\u00fcm\u00fcz\u00fcn dijital d\u00fcnyas\u0131nda internet \u00fczerinden al\u0131\u015fveri\u015f i\u015flemleri b\u00fcy\u00fck oranda yayg\u0131nla\u015fm\u0131\u015f ve kullan\u0131c\u0131lar\u0131n \u00f6nceli\u011fi haline gelmi\u015ftir. Bu ihtiyaca y\u00f6nelik olarak Google Al\u0131\u015fveri\u015f\u2019te, internet \u00fczerinden g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc sa\u011flayan, reklam ve tan\u0131t\u0131m hizmeti sunan en \u00f6nemli uygulamalar\u0131 sunmaktad\u0131r. \u0130nternetin her alan\u0131nda oldu\u011fu gibi kullan\u0131c\u0131lar e-ticaretin yayg\u0131nla\u015fmas\u0131yla ihtiya\u00e7 duyulan al\u0131\u015fveri\u015f hizmetleri i\u00e7in de Google\u2019\u0131 tercih etmektedir. Bu yo\u011fun tercih de haliyle kullan\u0131c\u0131lar\u0131n akl\u0131nda Google Al\u0131\u015fveri\u015f \u00dcr\u00fcn Feed\u2019i Spesifikasyonu g\u00fcncellemesi <\/strong>hakk\u0131nda soru i\u015faretleri do\u011furuyor.<\/p>\n\n\n\n

\u0130lk bak\u0131\u015fta kula\u011fa karma\u015f\u0131k gelen bu ifade asl\u0131nda olduk\u00e7a basit bir amaca hizmet ediyor: G\u00f6r\u00fcn\u00fcrl\u00fck. Yaz\u0131m\u0131zda \u00fcr\u00fcn feedi spesifikasyonuna dair ak\u0131llarda soru i\u015fareti olu\u015fturan b\u00fct\u00fcn detaylara yer verece\u011fiz.<\/p>\n\n\n\n

<\/span>\u00dcr\u00fcn Feedi Spesifikasyonu Nedir?<\/span><\/h2>\n\n\n\n

\u0130nternet \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015f i\u015flemlerinin b\u00fcy\u00fck \u00e7o\u011funlu\u011fu Google Al\u0131\u015fveri\u015f \u00fczerinden uygulanan reklam \u00e7al\u0131\u015fmalar\u0131yla ger\u00e7ekle\u015ftirilmektedir. Bir Google Al\u0131\u015fveri\u015f \u00f6zel hizmeti olarak Google Merchant Center<\/a>, \u00fcr\u00fcnlerin<\/strong> tan\u0131t\u0131m\u0131 i\u00e7in tam anlam\u0131yla bir tan\u0131t\u0131m ve reklam<\/strong> merkezi olma g\u00f6revini \u00fcstleniyor. G\u00fcn\u00fcm\u00fczde ticaret dinamikleri neredeyse tamamen internet \u00fczerinden y\u00fcr\u00fct\u00fcl\u00fcrken d\u00fcnya devi Google\u2019\u0131n bundan ba\u011f\u0131ms\u0131z olmas\u0131 elbette d\u00fc\u015f\u00fcn\u00fclemez.\u00a0<\/p>\n\n\n\n

Bu nedenle \u00fcr\u00fcnlerin Google Al\u0131\u015fveri\u015f \u00fczerinden s\u00fcrekli olarak belgelendirilmesi ve yani belirli kategorilere g\u00f6re web siteleri \u00fczerinden s\u0131n\u0131fland\u0131r\u0131larak Google botlar\u0131n\u0131n bundan haberdar edilmesi gerekmektedir. Bu i\u015flemle beraber \u00dcr\u00fcn Feedi Spesifikasyonu<\/strong>, \u00fcr\u00fcnlerinizin b\u00fct\u00fcn \u00f6zellikleriyle beraber kullan\u0131c\u0131lara ula\u015fmas\u0131 m\u00fcmk\u00fcn olabilmektedir. Dahas\u0131 bu \u00fcr\u00fcnlerin sat\u0131\u015f\u0131 i\u00e7in onayl\u0131 bir GTIN <\/strong>yani onayl\u0131 \u00fcr\u00fcn numaras\u0131 alarak sat\u0131\u015f i\u015flemlerinin denetimli ve sistemli bir \u015fekilde ger\u00e7ekle\u015ftirilmesi m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n

\"GTIN<\/figure>\n\n\n\n

<\/span>GTIN Nedir?<\/span><\/h2>\n\n\n\n

GTIN<\/strong> (Global Trade Item Number); T\u00fcrk\u00e7esiyle K\u00fcresel Ticari \u00dcr\u00fcn Numaras\u0131, bir \u00fcr\u00fcn\u00fcn sat\u0131\u015f\u0131 i\u00e7in tan\u0131mlanan ve \u00fcr\u00fcn\u00fc biricik hale getiren anahtar numarad\u0131r. Bu numara sayesinde \u00fcr\u00fcn\u00fcn sat\u0131\u015f\u0131 kolayl\u0131kla takip edilmektedir. Marketlerde kullan\u0131lan barkod numaras\u0131n\u0131n kayna\u011f\u0131 bu sistemdir. Bu sistem internet \u00fczerinden tan\u0131mlanarak \u00fcr\u00fcn\u00fcn reklam \u00fczerinden tan\u0131mlanmas\u0131 ve sat\u0131\u015f\u0131n\u0131 kolayla\u015ft\u0131r\u0131r. Bu sistem d\u00fcnya genelinde uygulanan bir standartt\u0131r.<\/p>\n\n\n\n

<\/span>\u00dcr\u00fcn Feedi Spesifikasyonunun \u00c7al\u0131\u015fma Prensibi Nedir?<\/span><\/h2>\n\n\n\n

Google Al\u0131\u015fveri\u015f \u00fczerinden Merchant Center hesab\u0131 olu\u015fturarak bu hesap \u00fczerinden \u00fcr\u00fcn spesifikasyonu ger\u00e7ekle\u015ftirerek ticaret faaliyetinizi online ortamlar \u00fczerinden tan\u0131ml\u0131 hale getirebilirsiniz. Al\u0131\u015fveri\u015fte gerekli olan en \u00f6nemli konulardan biri \u00fcr\u00fcn\u00fcn detayl\u0131ca tan\u0131t\u0131lmas\u0131 ve \u00f6zelliklerin belirtilmesidir. Bir nevi \u00fcr\u00fcnlerin vitrine yerle\u015ftirilmesine kar\u015f\u0131l\u0131k olarak uygulanan bu sistem, sat\u0131\u015f i\u00e7in en \u00f6nemli ad\u0131mlardan biri haline gelmi\u015ftir. \u00dcr\u00fcn Feed\u2019i Sertifikasyonu, \u00fcr\u00fcnlerin bilgilerini i\u00e7eren bir bilgi formu \u00fczerinden olu\u015fturulmaktad\u0131r.<\/p>\n\n\n\n

Bu forma girilen bilgiler ne kadar detayl\u0131 ve a\u00e7\u0131klay\u0131c\u0131 olursa o kadar etkili olacakt\u0131r. Dolay\u0131s\u0131yla gerekli bilgilerin tam ve eksiksiz verilmesi Google\u2019\u0131n \u00fcr\u00fcn\u00fcn\u00fcz\u00fc tan\u0131tmas\u0131 i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Eksik olarak de\u011ferlendirilen \u00fcr\u00fcnleriniz onay alamaz ve tan\u0131t\u0131m\u0131 ger\u00e7ekle\u015femez. \u00dcr\u00fcn Feed\u2019i Spesifikasyonu, sanal ma\u011fazan\u0131z \u00fczerinden sundu\u011funuz \u00fcr\u00fcnler i\u00e7in XML olarak tan\u0131mlanmas\u0131 i\u015flemidir. XML, \u00fcr\u00fcnlerin kullan\u0131c\u0131lar ve Google botlar\u0131 taraf\u0131ndan okunmas\u0131n\u0131 sa\u011flayan bir i\u015faretleme sistemidir. Google Al\u0131\u015fveri\u015f \u00fczerinden tan\u0131mlanan ba\u015fl\u0131ca bilgileri a\u015fa\u011f\u0131daki gibi s\u0131ralayabiliriz:<\/p>\n\n\n\n

    \n
  • Kimlik Bilgisi (numara),<\/li>\n\n\n\n
  • \u00dcr\u00fcn Linki,<\/li>\n\n\n\n
  • Fiyat.<\/li>\n<\/ul>\n\n\n\n

    <\/span>Reklam ve Tan\u0131t\u0131m i\u00e7in \u00dcr\u00fcn Feed\u2019i Spesifikasyonunun \u00d6nemi<\/span><\/h2>\n\n\n\n

    \u0130nternet ortam\u0131nda ticaret yapman\u0131n en \u00f6nemli ko\u015fulu dijital pazarlama konusunda en do\u011fru ad\u0131mlar\u0131 atmakt\u0131r. Web sitenizin ve \u00fcr\u00fcnlerinizin g\u00f6r\u00fcn\u00fcrl\u00fcl\u00fc\u011f\u00fc i\u00e7in bir\u00e7ok farkl\u0131 yol olsa da sat\u0131\u015f ama\u00e7l\u0131 sunulan \u00fcr\u00fcnlerinizin b\u00fct\u00fcn ayr\u0131nt\u0131lar\u0131n\u0131 i\u00e7eren bir etiket sistemine sahip olmas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. Bu noktada Google Al\u0131\u015fveri\u015f \u00fczerinden yapaca\u011f\u0131n\u0131z \u00dcr\u00fcn Feed\u2019i Sertifikasyonu, \u00fcr\u00fcn\u00fcn ayr\u0131nt\u0131lar\u0131na dair bilgi vermekle kalmaz, do\u011frudan sat\u0131\u015fa y\u00f6nlendirme yapma olana\u011f\u0131n\u0131 da sunar.<\/p>\n\n\n\n

    Bir \u00fcr\u00fcn<\/strong> al\u0131rken onu alman\u0131zdaki motivasyonu \u00fcr\u00fcn\u00fcn \u00f6zellikleri ve niteli\u011fi belirleyecektir. Bu nedenle Google bu etiket sistemine e-ticaret kapsam\u0131nda b\u00fcy\u00fck \u00f6nem vermektedir. Bunlar\u0131n yan\u0131 s\u0131ra Google\u2019\u0131n \u00fcr\u00fcnleri do\u011fru alg\u0131layarak onaylamas\u0131 i\u00e7in bilgilerin do\u011fru girilmesi ve \u00fcr\u00fcn\u00fc en iyi \u015fekilde a\u00e7\u0131klamas\u0131 gerekmektedir. Google \u00fczerinden yap\u0131lan d\u00f6n\u00fc\u015fler \u00fcr\u00fcn\u00fcn anla\u015f\u0131lmad\u0131\u011f\u0131n\u0131 g\u00f6sterirse reklam\u0131n\u0131z onaylanmayacakt\u0131r. Reklam\u0131n onaylanmas\u0131 i\u00e7in daha dikkatli bir bilgilendirme yapmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n

    <\/span>\u00dcr\u00fcn Feed\u2019i Spesifikasyonu Olu\u015ftururken Dikkat Edilmesi Gerekenler<\/span><\/h2>\n\n\n\n

    Google Al\u0131\u015fveri\u015f \u00fczerinde i\u015flem yaparken dikkat edilmesi gereken bir\u00e7ok \u00f6nemli nokta vard\u0131r. \u00d6ncelikle reklamlar\u0131n onaylanma kriterlerini eksiksiz olarak yerine getirmek ve \u00fcr\u00fcn etiketini do\u011fru bilgilerle doldurmak gerekir. \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn reklama uygun olup olmad\u0131\u011f\u0131 Google<\/strong> Al\u0131\u015fveri\u015f taraf\u0131ndan belirlenmektedir. Ancak bu durumu y\u00f6netmek elinizdedir. Etiketlerinizi olu\u015ftururken dikkat edilmesi gerekenleri a\u015fa\u011f\u0131daki gibi s\u0131ralayabiliriz:<\/p>\n\n\n\n

      \n
    • Google Al\u0131\u015fveri\u015f<\/strong> kriterlerini do\u011fru analiz etmelisiniz.<\/li>\n\n\n\n
    • \u00dcr\u00fcn Feed\u2019inizi detayl\u0131 olarak ele al\u0131p onaylanmama ihtimalini ortadan kald\u0131rmal\u0131s\u0131n\u0131z. \u00d6zellikle de \u00e7ok say\u0131da \u00fcr\u00fcn tan\u0131mlaman\u0131z gerekiyorsa \u00fcr\u00fcn say\u0131s\u0131 artt\u0131k\u00e7a geriye d\u00f6n\u00fcp d\u00fczenleme yapmak k\u00fclfetli olacakt\u0131r.<\/li>\n\n\n\n
    • Taramaya girmek ve listelenmek i\u00e7in rastgele akl\u0131n\u0131za gelen her \u015feyi yazmamal\u0131s\u0131n\u0131z. Bu durum \u00fcr\u00fcnlerin a\u00e7\u0131klay\u0131c\u0131 olmas\u0131n\u0131 engeller ve eksi puan al\u0131rs\u0131n\u0131z.<\/li>\n\n\n\n
    • \u00dcr\u00fcnlerin<\/strong> do\u011fru i\u015faretlenmesi \u00e7ok say\u0131da geri d\u00f6n\u00fc\u015f alman\u0131z\u0131 sa\u011flayacakt\u0131r. Bu sayede i\u015fletmenizi b\u00fcy\u00fctmeniz de olanaklar dahilindedir.<\/li>\n\n\n\n
    • \u00dcr\u00fcn Feed\u2019i Spesifikasyonunun<\/strong> geri d\u00f6n\u00fc\u015fleri \u00fczerinden analiz ve de\u011ferlendirmeler yapman\u0131z gerekir. Bu sayede daha etkili \u00e7al\u0131\u015fmalar yapabilirsiniz.<\/li>\n\n\n\n
    • Yap\u0131lan en ufak hatan\u0131n b\u00fcy\u00fck kay\u0131plara neden olabilece\u011fini dikkate alman\u0131z gerekir. Bu durum farkl\u0131 bir anahtarla kap\u0131 a\u00e7maya \u00e7al\u0131\u015fmak kadar hatal\u0131 olabilir. Bu da daha d\u00fc\u015f\u00fck g\u00f6r\u00fcn\u00fcm hatta 0 g\u00f6r\u00fcn\u00fcm olarak d\u00f6nebilir.<\/li>\n\n\n\n
    • Google Al\u0131\u015fveri\u015f \u00fczerinden \u00e7ok say\u0131da etkile\u015fim almak istiyorsan\u0131z \u00e7ok say\u0131da \u00fcr\u00fcn giri\u015fi yapmal\u0131s\u0131n\u0131z. Bu durum SEO tekniklerinde s\u00fcrekli i\u00e7erik \u00fcretmekle ayn\u0131 mant\u0131kta ilerler. \u00c7ok say\u0131da \u00fcr\u00fcn pop\u00fclasyona daha h\u0131zl\u0131 dahil olman\u0131z\u0131 sa\u011flar. Dolay\u0131s\u0131yla az say\u0131da \u00fcr\u00fcn giri\u015fi de m\u00fc\u015fteri kayb\u0131 anlam\u0131na gelir.<\/li>\n\n\n\n
    • Az veri giri\u015fi ayr\u0131ca kampanyan\u0131z\u0131n k\u00f6t\u00fc olarak fi\u015flenmesine de neden olacakt\u0131r. Bu durum ticari notunuzu da etkileyecektir.<\/li>\n\n\n\n
    • \u0130\u015flenen \u00fcr\u00fcn\u00fcn say\u0131s\u0131 ne kadar artarsa dijital tabanl\u0131 talep ve ak\u0131ll\u0131 teklifler de o kadar art\u0131\u015f g\u00f6sterecektir.\u00a0 Bu sayede Google Adwords<\/strong> \u00fczerinden rahatl\u0131kla e\u015fle\u015fme yakalayabilir ve reklam girdilerinizi artt\u0131rabilirsiniz.<\/li>\n<\/ul>\n\n\n\n
      \"Merchant<\/figure>\n\n\n\n

      <\/span>Merchant Center Gereksinimleri Nelerdir? <\/span><\/h2>\n\n\n\n

      Merchant Center \u00fczerinden uygulanmas\u0131 zorunlu bir\u00e7ok unsur vard\u0131r. Etkili bir \u00dcr\u00fcn Feed\u2019i Spesifikasyonu i\u00e7in eksiksiz yap\u0131lmas\u0131 gerekenler ve extra fayda elde etmek i\u00e7in kullan\u0131labilecek baz\u0131 y\u00f6ntemler mevcuttur. Biz \u00f6zellikle Merchant Center\u2019in etkili sonu\u00e7lar sunabilmesi i\u00e7in \u00f6nemli maddeleri de\u011ferlendirece\u011fiz.<\/p>\n\n\n\n

      \u00dcr\u00fcn Feed\u2019i Spesifikasyonu i\u00e7in A\u00e7\u0131klama<\/h3>\n\n\n\n

      Google Al\u0131\u015fveri\u015fte etkili bir sunum i\u00e7in yeterli oranda a\u00e7\u0131klama yapmak gerekir. Bu a\u00e7\u0131klama kampanya \u00fczerinden sa\u011flanacak katma de\u011ferleri sunmal\u0131 ve verimlilik konusunda fayda sa\u011flayaca\u011f\u0131na dair ikna edici olmal\u0131d\u0131r. \u00dcr\u00fcn\u00fcn durumuyla ilgili bilgilerin girilmesi iste\u011fe ba\u011fl\u0131d\u0131r.<\/p>\n\n\n\n

      \u00dcr\u00fcnlerin \u00d6zellikleri<\/h3>\n\n\n\n

      \u00dcr\u00fcnlerin pazarlamas\u0131nda en \u00f6nemli unsurlardan biri sat\u0131lacak olan \u00fcr\u00fcnlere dair eksiksiz bilgi vermektir. Eksik bilgilendirme \u00fcr\u00fcn i\u00e7in zay\u0131fl\u0131k olarak de\u011ferlendirilecektir. \u00d6zelliklerden birinin eksikli\u011fi uygunsuz olarak de\u011ferlendirilir ve g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flanamaz. Bu bak\u0131mdan eklenmesi hayati \u00f6nem ta\u015f\u0131yan bilgileri a\u015fa\u011f\u0131daki gibi s\u0131ralayabiliriz:<\/p>\n\n\n\n

        \n
      • En fazla 50 karakterlik \u00fcr\u00fcn ad\u0131 ve markas\u0131 gibi bilgiler girilmelidir.<\/li>\n\n\n\n
      • En fazla 150 karakterlik ba\u015fl\u0131k eklenmelidir. \u00d6zellikle b\u00fcy\u00fck harf kullan\u0131m\u0131ndan ka\u00e7\u0131n\u0131lmal\u0131d\u0131r.<\/li>\n\n\n\n
      • En fazla 5000 karakter uzunlu\u011funda \u00fcr\u00fcn a\u00e7\u0131klamas\u0131 girilmelidir. Bu a\u00e7\u0131klama \u00fcr\u00fcn d\u0131\u015f\u0131nda herhangi bir konu ile ilgili olamaz. Yaln\u0131zca \u00fcr\u00fcne \u00f6zel \u00e7ok say\u0131da bilgiye yer verin.<\/li>\n\n\n\n
      • \u00dcr\u00fcn\u00fcn yay\u0131nland\u0131\u011f\u0131 sayfan\u0131n ba\u011flant\u0131s\u0131 hatas\u0131z olarak girilmelidir. Di\u011fer alanlardaki hatalar d\u00fczeltilebilir ancak ba\u011flant\u0131da kesinlikle hata olmamal\u0131d\u0131r.<\/li>\n\n\n\n
      • \u00dcr\u00fcn\u00fcn resmine verilen ba\u011flant\u0131ya dikkat edilmelidir. Resim en basit \u015fekilde yaln\u0131zca \u00fcr\u00fcn\u00fc yans\u0131tacak bi\u00e7imde olmal\u0131d\u0131r.<\/li>\n\n\n\n
      • \u00dcr\u00fcn\u00fcn stoklar\u0131n\u0131zda bulunup bulunmad\u0131\u011f\u0131na dair bilgi mutlaka bulunmal\u0131d\u0131r. Bu g\u00fcvenilirlik a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemlidir.<\/li>\n\n\n\n
      • \u00dcr\u00fcnlerin fiyat bilgileri do\u011fru ve eksiksiz \u015fekilde girilmelidir. Ayr\u0131ca \u00fcr\u00fcn\u00fcn sat\u0131\u015f\u0131 i\u00e7in belirlenen fiyat\u0131n hangi para biriminde oldu\u011fu anla\u015f\u0131l\u0131r olmal\u0131d\u0131r.<\/li>\n<\/ul>\n\n\n\n

        \u00dcr\u00fcnlerin Yan \u00d6zellikleri<\/h3>\n\n\n\n

        Temel \u00f6zellikleri ve ba\u011flant\u0131lar verildikten sonra detaylar i\u00e7in de baz\u0131 unsurlar\u0131 ele almakta fayda vard\u0131r. Bu detay bilgileri, \u00fcr\u00fcnlerin ana \u00f6zellikleri d\u0131\u015f\u0131nda m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131n y\u00f6n\u00fcn\u00fc belirler. \u00dcr\u00fcnler i\u00e7in gerekecek di\u011fer \u00f6zellikleri a\u015fa\u011f\u0131daki gibi s\u0131ralayabiliriz:<\/p>\n\n\n\n

          \n
        • \u00dcr\u00fcn\u00fcn beden, ya\u015f, renk, boyut, tasar\u0131m, cinsiyet bilgileri,<\/li>\n\n\n\n
        • \u00dcr\u00fcn\u00fcn ambalaj bi\u00e7imi,<\/li>\n\n\n\n
        • Ambalaj i\u00e7indeki \u00fcr\u00fcn adedi,<\/li>\n\n\n\n
        • \u00dcr\u00fcn \u00f6l\u00e7\u00fcleri,<\/li>\n\n\n\n
        • \u00dcr\u00fcnde kullan\u0131lan malzemenin t\u00fcr\u00fc,<\/li>\n\n\n\n
        • Varsa indirim bilgisi,<\/li>\n\n\n\n
        • Taksit bilgisi,<\/li>\n\n\n\n
        • \u0130ndirim ya da hediye kupon bilgisi,<\/li>\n\n\n\n
        • Yap\u0131m yeri,<\/li>\n\n\n\n
        • \u00dcr\u00fcn vergi bilgisi,<\/li>\n\n\n\n
        • \u00dcr\u00fcn maliyeti,<\/li>\n\n\n\n
        • Son kullanma tarihi,<\/li>\n\n\n\n
        • Nakliye bi\u00e7imi.<\/li>\n<\/ul>\n\n\n\n

          Yukar\u0131da sayd\u0131\u011f\u0131m\u0131z ve daha \u00fcr\u00fcn \u00e7e\u015fitlili\u011fine g\u00f6re de\u011fi\u015fkenlik g\u00f6steren bir\u00e7ok unsur daha \u00fcr\u00fcn<\/strong> etiketi \u00fczerinde yer almaktad\u0131r.<\/p>\n\n\n\n

          <\/span>\u00dcr\u00fcn Feed\u2019i Spesifikasyonunda Yap\u0131lan Hatalar ve G\u00fcncelleme<\/span><\/h2>\n\n\n\n

          \u00dcr\u00fcn Feed\u2019i Spesifikasyonu yap\u0131l\u0131rken bir\u00e7ok hatal\u0131 giri\u015f yapmak olas\u0131d\u0131r. Bu hatalarda \u00f6nemli olan en h\u0131zl\u0131 \u015fekilde hatadan d\u00f6nmek ve d\u00fczenleme yoluna gitmektir. Aksi takdirde bu hatalar, \u00fcr\u00fcn sat\u0131\u015flar\u0131 i\u00e7in b\u00fcy\u00fck oranda d\u00fc\u015f\u00fc\u015fe neden olabilir. Spesifikasyonda yap\u0131labilen hatalar\u0131 a\u015fa\u011f\u0131daki gibi s\u0131ralayabiliriz:<\/p>\n\n\n\n

            \n
          • \u0130simlendirme Hatalar\u0131: <\/strong>\u00dcr\u00fcnler isin yanl\u0131\u015f isim kullan\u0131m\u0131 yayg\u0131n olmasa da g\u00f6r\u00fclebilen hatalardand\u0131r. Bu hata \u00fcr\u00fcn i\u00e7in en b\u00fcy\u00fck hatalardan biridir. Sat\u0131\u015f\u0131 do\u011frudan d\u00fc\u015f\u00fcren bir sorundur.<\/li>\n\n\n\n
          • Yanl\u0131\u015f XML Bi\u00e7imi:<\/strong> \u00dcr\u00fcn giri\u015fi yap\u0131l\u0131rken do\u011fru kullan\u0131mlar yapt\u0131\u011f\u0131n\u0131zdan emin olun, isimlendirmeler m\u00fc\u015fteriler i\u00e7in oldu\u011fu kadar botlar i\u00e7in de \u00f6nemlidir.<\/li>\n\n\n\n
          • \u00dcr\u00fcnlerle \u0130lgili Hatal\u0131 Bilgiler:<\/strong> \u00dcr\u00fcnlere dair hatal\u0131 bilgiler, genellikle \u00fcr\u00fcn m\u00fc\u015fteriye ula\u015f\u0131ncaya kadar anla\u015f\u0131lmayacakt\u0131r. Bu da do\u011frudan m\u00fc\u015fteri puan\u0131n\u0131 d\u00fc\u015f\u00fcrecektir.<\/li>\n\n\n\n
          • Etiket Kullan\u0131mlar\u0131ndaki Yanl\u0131\u015flar:<\/strong> Etiket olu\u015ftururken yap\u0131lan hatalar ula\u015f\u0131labilirli\u011fi b\u00fcy\u00fck oranda etkiler. Bu durum eksik etiket kullan\u0131m\u0131 i\u00e7in de ge\u00e7erlidir.<\/li>\n<\/ul>\n\n\n\n

            \u00dcr\u00fcn Feed\u2019i Spesifikasyonu yaparken kar\u015f\u0131la\u015f\u0131labilecek daha bir\u00e7ok sorun olabilir. Bu sorunlarla kar\u0131la\u015fmak elbette ola\u011fan ancak sorunlar kar\u015f\u0131s\u0131nda al\u0131nan aksiyon sizin performans\u0131n\u0131z\u0131 ve sat\u0131\u015f trendlerinizi belirleyecektir. Etkili bir Spesifikasyon i\u015flemi i\u00e7in unutulmamas\u0131 gereken unsurlardan biri de daha \u00f6nceden yap\u0131lan giri\u015fler \u00fczerinde d\u00fczenlemeler yapabilece\u011finizdir. Bu yolla daha \u00f6nce d\u00fczenledi\u011finiz etiket giri\u015fleri \u00fczerinde yeniden g\u00f6zden ge\u00e7irme olana\u011f\u0131n\u0131z olacakt\u0131r. G\u00fcncellemeler de bu noktada devreye girecektir. Hatal\u0131 alanlar d\u0131\u015f\u0131nda \u00fcr\u00fcnler \u00fczerinde ger\u00e7ekle\u015fen de\u011fi\u015fikliklerinde g\u00fcncellemesini bu sayede yapabilirsiniz.<\/p>\n\n\n\n

            <\/span>Sonu\u00e7<\/span><\/h2>\n\n\n\n

            \u00dcr\u00fcn Feed\u2019i Spesifikasyonu olu\u015ftururken yaz\u0131m\u0131zdaki ad\u0131mlar\u0131 dikkate alman\u0131zda yarar vard\u0131r. \u00d6zellikle eksik ad\u0131mlar atmamak ad\u0131na bir kontrol listesi olu\u015fturmak hem zamandan tasarruf etmenizi hem de etkili bir sonu\u00e7 alman\u0131z\u0131 sa\u011flayacakt\u0131r. M\u00fc\u015fterilerinizin do\u011fru \u00fcr\u00fcnlere tek seferde ve tamamen etiket \u00fczerinde g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi ger\u00e7ekle\u015fmesi aran\u0131zdaki g\u00fcven unsurunu geli\u015ftirecektir. Markan\u0131z\u0131n iyi bir geri d\u00f6n\u00fc\u015f alabilmesi i\u00e7in \u00dcr\u00fcn Feed\u2019i Spesifikasyonu b\u00fcy\u00fck bir etki yaratacakt\u0131r.<\/p>\n\n\n\n

            <\/div>\n\n
            \n

            <\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/span><\/h2>\n
            \n
            \n
            \n
            \n \u00dcr\u00fcn tan\u0131t\u0131m\u0131 i\u00e7in kullan\u0131lan GTIN olmadan sat\u0131\u015f ger\u00e7ekle\u015ftirilebilir mi? \n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
            \n
            \n

            \u00dcr\u00fcnlerin sisteme i\u015fleyip g\u00f6nderilebilmesi i\u00e7in GTIN zorunludur. Bu sistem olmadan \u00fcr\u00fcn\u00fcn sat\u0131\u015f ve g\u00f6nderimi m\u00fcmk\u00fcn de\u011fildir.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

            \n
            \n \u00dcr\u00fcn Feed\u2019i Spesifikasyonu sat\u0131\u015flar\u0131 do\u011frudan etkiler mi? \n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
            \n
            \n

            \u00dcr\u00fcn Feed\u2019i Spesifikasyonu, markan\u0131z\u0131n daha fazla reklam yapmas\u0131n\u0131 ve do\u011frudan ba\u011flant\u0131larla daha fazla sat\u0131\u015f yapman\u0131z\u0131 do\u011frudan etkilemektedir. <\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

            \n
            \n \u00dcr\u00fcnlerin onayland\u0131\u011f\u0131n\u0131 nas\u0131l anlar\u0131z? \n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
            \n
            \n

            Google Al\u0131\u015fveri\u015f \u00fczerinden olu\u015fturdu\u011funuz etiket \u00fczerinden \u00fcr\u00fcnlerinizin onaylan\u0131p onaylanmad\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz. Onaylanan \u00fcr\u00fcnler \u201cetkin\u201d olarak i\u015faretlenir. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

            G\u00fcn\u00fcm\u00fcz\u00fcn dijital d\u00fcnyas\u0131nda internet \u00fczerinden al\u0131\u015fveri\u015f i\u015flemleri b\u00fcy\u00fck oranda yayg\u0131nla\u015fm\u0131\u015f ve kullan\u0131c\u0131lar\u0131n \u00f6nceli\u011fi haline gelmi\u015ftir. Bu ihtiyaca y\u00f6nelik olarak Google Al\u0131\u015fveri\u015f\u2019te, internet \u00fczerinden g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc sa\u011flayan, reklam ve tan\u0131t\u0131m hizmeti sunan en \u00f6nemli uygulamalar\u0131 sunmaktad\u0131r. \u0130nternetin her alan\u0131nda oldu\u011fu gibi kullan\u0131c\u0131lar e-ticaretin yayg\u0131nla\u015fmas\u0131yla ihtiya\u00e7 duyulan al\u0131\u015fveri\u015f hizmetleri i\u00e7in de Google\u2019\u0131 tercih […]<\/p>\n","protected":false},"author":13,"featured_media":18301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"\nGoogle Al\u0131\u015fveri\u015f \u00dcr\u00fcn Feed\u2019i Spesifikasyonu G\u00fcncellemesi - Dopinger<\/title>\n<meta name=\"description\" content=\"\u00dcr\u00fcn Feed\u2019i Spesifikasyonu olu\u015ftururken yaz\u0131m\u0131zdaki ad\u0131mlar\u0131n tamam\u0131n\u0131 sizler i\u00e7in anlatt\u0131k. 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