{"id":8040,"date":"2021-12-10T13:34:54","date_gmt":"2021-12-10T10:34:54","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=8040"},"modified":"2024-02-09T10:01:28","modified_gmt":"2024-02-09T07:01:28","slug":"m-ticaret-nedir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/m-ticaret-nedir","title":{"rendered":"M-Ticaret Nedir? Uygulamalar\u0131 Nelerdir?"},"content":{"rendered":"\n<p>Geleneksel anlamda ger\u00e7ekle\u015ftirdi\u011fimiz b\u00fct\u00fcn eylemler, uygulanabilirli\u011fi \u00f6l\u00e7\u00fcs\u00fcnde neredeyse tamamen <strong>dijitalle\u015fti<\/strong>. \u00d6zellikle al\u0131\u015fveri\u015f dinamiklerimiz, tamamen internet ortam\u0131ndan y\u00fcr\u00fctebildi\u011fimiz bir duruma geldi. \u0130nternetin oldu\u011fu her yerde e-ticaret faaliyeti yapmak m\u00fcmk\u00fcn. Peki, son g\u00fcnlerde g\u00fcndeme gelen <strong>M-Ticaret nedir<\/strong>?<strong> Mobil<\/strong> ortamlarda yap\u0131lan ticari faaliyetlerin e-ticaret pastas\u0131ndan en b\u00fcy\u00fck dilimi ald\u0131\u011f\u0131n\u0131 biliyor muydunuz? M-Ticarete dair b\u00fct\u00fcn detaylar\u0131 yaz\u0131m\u0131zda bulacaks\u0131n\u0131z. \u0130lk \u00f6nce M-Ticaretin tan\u0131m\u0131n\u0131 yapal\u0131m\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"M-Ticaretin-Tanimi\"><\/span>M-Ticaretin Tan\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ak\u0131ll\u0131 telefonlar ve tabletler \u00fczerinden yapt\u0131\u011f\u0131m\u0131z b\u00fct\u00fcn ticari faaliyetler, <strong>M-Ticaret<\/strong> olarak adland\u0131r\u0131l\u0131yor. <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/e-ticaret-modelleri\" target=\"_blank\" rel=\"noreferrer noopener\">E-ticaretin<\/a> mobil versiyonu olarak tan\u0131mlayabilece\u011fimiz M-Ticaret, konumu itibariyle b\u00fcy\u00fck oranda \u00f6n plana \u00e7\u0131kmaktad\u0131r.<strong> \u0130nternet<\/strong> \u00fczerinden ger\u00e7ekle\u015ftirilen ticaretin \u00f6nemli bir k\u0131sm\u0131, mobil cihazlarla sa\u011flanmaktad\u0131r. G\u00fcndelik hayat\u0131nda b\u00fct\u00fcn i\u015flerini bilgisayar \u00fczerinden halleden profesyonellerin bile i\u015f al\u0131\u015fveri\u015fe geldi\u011finde telefonlar\u0131na sar\u0131ld\u0131\u011f\u0131na dikkat ettiniz mi? \u0130\u015fte bu nedenle mobil cihazlardan yap\u0131lan al\u0131\u015fveri\u015fin boyutunu kavraman\u0131n art\u0131k zaman\u0131 geldi. Mobil cihazlar art\u0131k al\u0131\u015fveri\u015f ve \u00f6deme se\u00e7eneklerini daha pratik ve kolay bir hale getiriyor. Bu nedenle web siteleri \u00fczerinde mobil uyumlulu\u011fa \u00f6zen g\u00f6stermek \u00f6nemli bir gerekliliktir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/neden-m-ticaret.jpg\" alt=\"neden m-ticaret\" class=\"wp-image-8075\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/neden-m-ticaret.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/neden-m-ticaret-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Neden-M-Ticaret\"><\/span>Neden M-Ticaret?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Dijital<\/strong> d\u00fcnyan\u0131n hayat\u0131m\u0131za getirdi\u011fi yenilikler, <strong>d\u00f6n\u00fc\u015f\u00fcm\u00fc<\/strong> ka\u00e7\u0131n\u0131lmaz bir hale getirdi. Asl\u0131na bak\u0131l\u0131rsa pratik anlamda b\u00fct\u00fcn faaliyetler mobil cihazlardan sa\u011fland\u0131\u011f\u0131 i\u00e7in M-Ticaret\u2019in bu kadar yayg\u0131n ve \u00f6nemli hale gelmesi hi\u00e7 de tesad\u00fcf de\u011fildir. \u0130nternet ortam\u0131nda kullan\u0131m\u0131 gittik\u00e7e yo\u011funla\u015fan mobil c\u00fczdanlar, \u00e7e\u015fitli platformlar \u00fczerinden ger\u00e7ekle\u015ftirilen al\u0131\u015fveri\u015f se\u00e7enekleri ve kolay \u00f6deme sistemleri <strong>M-Ticareti<\/strong> tercih edilir hale getiriyor. M-Ticaretin avantajlar\u0131n\u0131 ve tercih edilmesine etki eden fakt\u00f6rleri a\u015fa\u011f\u0131daki gibi s\u0131ralayabiliriz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sat\u0131\u015f, m\u00fc\u015fteri deste\u011fi ve faturaland\u0131rma i\u015flemlerinizi 7\/24 online olarak ger\u00e7ekle\u015ftirebilirsiniz.<\/li>\n\n\n\n<li>Farkl\u0131 hedef kitlelerine y\u00f6nelik olarak an\u0131nda eri\u015fim olana\u011f\u0131 ve farkl\u0131 uygulamalar \u00fczerinden ba\u011flant\u0131 olana\u011f\u0131 sa\u011flar.<\/li>\n\n\n\n<li>M-Ticaret, daha uygun maliyetle <strong>mobil reklam<\/strong> olana\u011f\u0131 tan\u0131r.<\/li>\n\n\n\n<li>Etkili bir reklam ve tan\u0131t\u0131m uyguland\u0131\u011f\u0131 takdirde sat\u0131\u015f i\u00e7in \u00e7ok y\u00f6nl\u00fc bir avantaj yakalan\u0131r.<\/li>\n\n\n\n<li>Reklamla e\u015f zamanl\u0131 olarak do\u011frudan al\u0131\u015fveri\u015f ba\u011flant\u0131s\u0131 sa\u011flar.<\/li>\n\n\n\n<li>Sosyal medya uygulamalar\u0131 aras\u0131nda \u00e7apraz entegrasyonla do\u011frudan reklam ve al\u0131\u015fveri\u015f olana\u011f\u0131 sa\u011flan\u0131r.<\/li>\n\n\n\n<li>Sat\u0131\u015f sonu\u00e7lar\u0131 ve istatistikleri ar\u015fivlenebilir ve ileriye d\u00f6n\u00fck planlama olana\u011f\u0131 sunar.<\/li>\n\n\n\n<li>Dijital pazarlama imkan\u0131yla \u00e7e\u015fitli alanlarda varl\u0131k g\u00f6stermenizi sa\u011flar.<\/li>\n\n\n\n<li><strong>SMS,<\/strong> e-posta ve daha bir\u00e7ok tan\u0131t\u0131m y\u00f6ntemiyle <strong>dijital <\/strong>pazarlama olana\u011f\u0131 sunar. Ayr\u0131ca bu <strong>ileti\u015fim <\/strong>y\u00f6ntemleri, fatura ve kampanya bilgilendirmesi gibi \u00e7ok y\u00f6nl\u00fc ek olanaklar sunar.<\/li>\n\n\n\n<li>\u00c7e\u015fitli uygulamalar \u00fczerinden <strong>mobil search<\/strong> vas\u0131tas\u0131 ile marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc artar. Kullan\u0131c\u0131 a\u00e7\u0131s\u0131ndan da aranan \u00fcr\u00fcne ula\u015f\u0131m kolayla\u015f\u0131r.<\/li>\n\n\n\n<li>Mobil uygulamalar\u0131n sa\u011flad\u0131\u011f\u0131 h\u0131zl\u0131 eri\u015fim olana\u011f\u0131 sayesinde stok kontrol\u00fc pratikle\u015fir ve maliyet d\u00fc\u015fer.<\/li>\n\n\n\n<li>M\u00fc\u015fteriler arac\u0131l\u0131\u011f\u0131 ile yay\u0131lan viral reklam ve pazarlama imk\u00e2n\u0131 etkili bir \u015fekilde kullan\u0131labilir.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/m-ticaretin-dezavantajlari.jpg\" alt=\"m-ticaretin dezavantajlar\u0131\" class=\"wp-image-8076\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/m-ticaretin-dezavantajlari.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/m-ticaretin-dezavantajlari-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"M-Ticaretin-Dezavantajlari\"><\/span>M-Ticaretin Dezavantajlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M-Ticaret, b\u00fcy\u00fck oranda avantajlar\u0131yla an\u0131lan bir kavram olarak \u00f6n plana \u00e7\u0131kmaktad\u0131r. Ancak mobil ortamda kar\u015f\u0131la\u015f\u0131lan baz\u0131 olumsuz unsurlar da yok de\u011fil. Bu olumsuzluklar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011funun mobil optimizasyon eksikliklerinden kaynakland\u0131\u011f\u0131n\u0131 belirtmekte yarar var. Dolay\u0131s\u0131yla M-Ticaret konusunda dezavantaj olarak de\u011ferlendirilen bir\u00e7ok unsur <a href=\"https:\/\/www.dopinger.com\/tr\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO \u00e7al\u0131\u015fmalar\u0131<\/a> kapsam\u0131nda d\u00fczenlenebilecektir. M-Ticaret konusunda dezavantaj olu\u015fturan unsurlar\u0131 a\u015fa\u011f\u0131daki gibi s\u0131ralayabiliriz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mobil <\/strong>uyumluluk sa\u011flamayan uygulamalar\u0131n kullan\u0131m\u0131 hem yava\u015f hem de g\u00fcvenliksiz olarak de\u011ferlendirilebilir.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/mobil-pazarlama-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Mobil pazarlamada<\/a><\/strong> \u00f6zellikle de cep telefonlar\u0131 \u00fczerinden yap\u0131lan i\u015flemler, ekran k\u00fc\u00e7\u00fckl\u00fc\u011f\u00fcnden dolay\u0131 kullan\u0131c\u0131lar\u0131 tatmin edemeyebilir. Ekran k\u00fc\u00e7\u00fckl\u00fc\u011f\u00fc hem \u00fcr\u00fcnlerin tan\u0131t\u0131m\u0131n\u0131 hem de \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131na ula\u015f\u0131m\u0131 olumsuz etkileyebilmektedir.<\/li>\n\n\n\n<li><strong>Mobil al\u0131\u015fveri\u015f<\/strong> yaparken \u00f6deme g\u00fcvenli\u011fi, kullan\u0131c\u0131lar\u0131n en \u00e7ok dikkat etti\u011fi konulardan biridir. Bu nedenle bir\u00e7ok kullan\u0131c\u0131 M-Ticaretten ka\u00e7\u0131nabilmektedir. Bu konu hem giri\u015fimci hem de t\u00fcketici taraf\u0131nda ge\u00e7erlidir.<\/li>\n\n\n\n<li>\u00d6zellikle seyahat halindeyken ya da yo\u011fun kullan\u0131lan bir a\u011fa ba\u011fl\u0131yken ya\u015fanabilecek ba\u011flant\u0131 sorunlar\u0131 al\u0131\u015fveri\u015f s\u0131ras\u0131nda aksakl\u0131klara neden olabilir. Bu sorun g\u00fcncel uygulamalarda \u00e7ok rastlanmasa da kullan\u0131c\u0131lar aras\u0131nda bir tedirginlik olu\u015fabilmektedir.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"M-Ticaret-Yaparken-Dikkat-Edilmesi-Gerekenler\"><\/span>M-Ticaret Yaparken Dikkat Edilmesi Gerekenler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M-Ticaret uygulan\u0131rken dikkat edilmesi gereken bir\u00e7ok fakt\u00f6r bulunur. \u00d6ncelikle mobil uygulamalar \u00fczerinden do\u011fru hedef kitleye ula\u015fmak i\u00e7in yap\u0131lmas\u0131 gereken her \u015feyin eksiksiz yerine getirilmesi gerekir. Bu do\u011frultuda bir sonraki ad\u0131m olarak mobil uyumluluk ve \u00e7e\u015fitli mobil al\u0131\u015fveri\u015f dinamikleri de uygulamaya konabilecektir. Kullan\u0131c\u0131 ihtiya\u00e7lar\u0131n\u0131 ve tercihlerini g\u00f6z \u00f6n\u00fcnde bulundurmadan mobil ticaret konusunda ba\u015far\u0131 kazanmak olas\u0131 de\u011fildir. Bu nedenle b\u00fct\u00fcn\u00fcyle de\u011ferlendirilmi\u015f bir \u00e7al\u0131\u015fma yapmak ve ba\u015ftan sona b\u00fct\u00fcn gereksinimleri yerine getirmek gerekir. Peki bu s\u00fcre\u00e7te eksiksiz olarak dikkat edilmesi gerekenler nelerdir? M-Ticaret sisteminizi kurarken at\u0131lmas\u0131 gereken ad\u0131mlar\u0131 a\u015fa\u011f\u0131daki gibi s\u0131ralayabiliriz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pazar alan\u0131n\u0131z\u0131 do\u011fru bir platforma y\u00f6nlendirmek i\u00e7in hedef Pazar ara\u015ft\u0131rman\u0131z\u0131 ve piyasa analizinizi yap\u0131n.<\/li>\n\n\n\n<li>Masa \u00fcst\u00fc ve mobil koordineli olacak \u015fekilde SEO uyumlu web sitenizi profesyonel ellerden \u00e7\u0131kacak \u015fekilde olu\u015fturun. Bunun i\u00e7in en uygun yol bilindik ve ba\u015far\u0131l\u0131 SEO ajanslar\u0131yla \u00e7al\u0131\u015fmakt\u0131r.<\/li>\n\n\n\n<li>Web sitesi ile entegre edilecek uygulamalar\u0131 titizlikle se\u00e7melisiniz. Bu yolla hem do\u011fru hedef kitleye ula\u015f\u0131r hem de m\u00fc\u015fterilerinize h\u0131zl\u0131 ba\u011flant\u0131lar arac\u0131l\u0131\u011f\u0131yla pratik al\u0131\u015fveri\u015f imk\u00e2n\u0131 sunabilirsiniz.<\/li>\n\n\n\n<li>\u00d6deme sistemlerini olu\u015ftururken en g\u00fcvenli sistemleri ve h\u0131zl\u0131 \u00e7\u00f6z\u00fcmleri sunmal\u0131s\u0131n\u0131z. Bu nedenle hali haz\u0131rda SEO \u00e7al\u0131\u015fmalar\u0131nda bulunacak olan bu uygulamay\u0131 desteklemek i\u00e7in bankac\u0131l\u0131k ve finansal ba\u011flant\u0131lar\u0131n\u0131z\u0131 bu ad\u0131ma uygun hale getirmelisiniz.<\/li>\n\n\n\n<li>SMS yoluyla tan\u0131t\u0131m ve al\u0131\u015fveri\u015f olanaklar\u0131n\u0131 geli\u015ftirmeli, belirli bir yo\u011funlukta bu y\u00f6ntemi uygulamal\u0131s\u0131n\u0131z. \u00c7ok s\u0131k SMS g\u00f6ndermek m\u00fc\u015fteriyi ka\u00e7\u0131rabilir ancak dozunda uyguland\u0131\u011f\u0131 takdirde ba\u015fl\u0131 ba\u015f\u0131na bir pazarlama stratejisi olarak kar\u015f\u0131n\u0131za \u00e7\u0131kar.<\/li>\n\n\n\n<li>E-posta \u00fczerinden yap\u0131lan pazarlama y\u00f6ntemi de olduk\u00e7a kullan\u0131\u015fl\u0131d\u0131r. Eposta \u00fczerinden hem tan\u0131t\u0131mlar hem fatura i\u015flemleri ge\u00e7ekle\u015ftirilebilir. Ayr\u0131ca e-posta pazarlama, perakende sat\u0131\u015f\u0131n yan\u0131nda toptan sat\u0131\u015f i\u00e7in de olduk\u00e7a kullan\u0131\u015fl\u0131d\u0131r. Toptan sipari\u015fler do\u011frudan mail \u00fczerinden ge\u00e7ilebilir bu yolla fatura ve sipari\u015flerin ar\u015fivlenme olana\u011f\u0131 da ortaya \u00e7\u0131kar.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/m-ticaret-uygulamalari.jpg\" alt=\"m-ticaret uygulamalar\u0131\" class=\"wp-image-8077\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/m-ticaret-uygulamalari.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/m-ticaret-uygulamalari-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"M-Ticaret-Uygulamalari\"><\/span>M-Ticaret Uygulamalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mobil ortamlarda al\u0131\u015fkanl\u0131klara g\u00f6re de\u011fi\u015fkenlik g\u00f6steren farkl\u0131 al\u0131\u015fveri\u015f olanaklar\u0131 bulunmaktad\u0131r. Bu olanaklar\u0131n her biri sat\u0131\u015f stratejisi olarak kullan\u0131labilir. \u00d6zellikle her uygulama alan\u0131 kendi hedef kitlesini olu\u015fturacak ve tek bir noktaya ba\u011fl\u0131 kalmaks\u0131z\u0131n bu \u00e7oklu ortam\u0131n sa\u011flad\u0131\u011f\u0131 imkanlar de\u011ferlendirilebilecektir. \u00d6zellikle M-Ticaret i\u00e7in ortaya konan ortak mobil platformlardan markaya ait web sitelerine kadar bir\u00e7ok uygulama alan\u0131nda dijital pazarlama s\u00fcreciniz ba\u015far\u0131yla ilerleyebilecektir. Dilerseniz \u015fimdi kullanabilece\u011finiz bu mobil uygulamalar\u0131 biraz daha detayland\u0131ral\u0131m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SMS \u00dczerinden M-Ticaret<\/h3>\n\n\n\n<p>SMS pazarlama, asl\u0131nda en eski pazarlama y\u00f6ntemlerinden birini olu\u015fturmaktad\u0131r. Ak\u0131ll\u0131 telefonlar\u0131n hen\u00fcz ortaya \u00e7\u0131kmad\u0131\u011f\u0131 ancak ufak ufak internetin GSM operat\u00f6rleri \u00fczerinden aktive edilmeye ba\u015fland\u0131\u011f\u0131 d\u00f6nemlerde bu pazarlama y\u00f6ntemi geli\u015fmeye ba\u015flam\u0131\u015ft\u0131. \u00c7e\u015fitli polifonik melodiler, g\u00f6rseller ve logolar, gerek gazete kup\u00fcrlerinden gerekse kullan\u0131c\u0131lara iletilen SMS\u2019lerden yap\u0131lan tan\u0131t\u0131mla cep telefonlar\u0131na tan\u0131mlanmak \u00fczere faturaya eklenme ya da kont\u00f6rle \u00f6deme \u015feklinde \u00fccretlendirilmekteydi. Buradan da anla\u015f\u0131labilece\u011fi gibi SMS yoluyla pazarlama i\u015flemleri en pratik ve en eski M-Ticaret y\u00f6ntemlerinden biridir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/e-posta-ile-m-ticaret.jpg\" alt=\"e-posta ile m-ticaret\" class=\"wp-image-8078\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/e-posta-ile-m-ticaret.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/e-posta-ile-m-ticaret-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">E-posta ile M-Ticaret<\/h3>\n\n\n\n<p>G\u00fcn\u00fcm\u00fczde e-postalar\u0131n da \u00e7o\u011funlukla mobil cihazlar \u00fczerinden takip edildi\u011fi bilinmektedir. M-Ticaret a\u00e7\u0131s\u0131ndan de e-postalar b\u00fcy\u00fck \u00f6neme sahiptir. E-posta adreslerine sahip olmadan bug\u00fcn ne ak\u0131ll\u0131 telefonlar\u0131n ne de tabletlerin kullan\u0131m\u0131 neredeyse m\u00fcmk\u00fcn de\u011fildir. Bunun yan\u0131 s\u0131ra mobil uygulamalarda yap\u0131lan \u00fcyeliklerin de e-posta \u00fczerinden yap\u0131lmas\u0131 herkesi mecburi birer e-posta kullan\u0131c\u0131s\u0131 haline getirmektedir. Dolay\u0131s\u0131yla kullan\u0131c\u0131lar\u0131n b\u00fct\u00fcn mecralardan uzakla\u015fsa bile kopamayaca\u011f\u0131 en \u00f6nemli uygulamalardan biri e-postad\u0131r. Bu nedenle do\u011frudan e-posta \u00fczerinden sa\u011flanan tan\u0131t\u0131mlar ve g\u00f6nderilen iletiler \u00fczerinden verilen ba\u011flant\u0131lar, yaln\u0131zca tan\u0131t\u0131m de\u011fil do\u011frudan sat\u0131\u015fa etki edebilecek bir zemin sunmaktad\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do\u011frudan M-Ticaret Uygulamalar\u0131<\/h3>\n\n\n\n<p>Bu grupta s\u0131ralayaca\u011f\u0131m\u0131z uygulamalar, do\u011frudan ticari faaliyetler i\u00e7in kurumsal ya da ki\u015fisel olarak kullan\u0131labilen \u00f6zel tasarlanm\u0131\u015f platformlard\u0131r. B\u00f6yle platformlar, \u00f6zellikle mobil aray\u00fczleriyle en pratik ve g\u00fcvenli \u00f6deme sistemlerini sunan gerek amat\u00f6r gerekse profesyonel y\u00f6ntemlerle sat\u0131\u015f yapma olana\u011f\u0131 tan\u0131yan uygulama alanlar\u0131d\u0131r. Bu ortamlar bir nevi mobil ma\u011faza kiralama y\u00f6ntemi olarak kullan\u0131labilmektedir. Gerek reklam ve sponsorluklarla gerekse do\u011frudan \u00f6denen komisyonlarla bu platformlar \u00fczerinden mobil ticaret alan\u0131n\u0131z\u0131 olu\u015fturman\u0131z m\u00fcmk\u00fcnd\u00fcr. \u00d6zellikle de mobil ortama en h\u0131zl\u0131 ayak uyduran k\u00f6kle\u015fmi\u015f e-ticaret firmalar\u0131n\u0131n sundu\u011fu do\u011frudan M-Ticaret uygulamalar\u0131ndan baz\u0131lar\u0131n\u0131 a\u015fa\u011f\u0131daki gibi s\u0131ralayabiliriz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aliexpress,<\/li>\n\n\n\n<li>Yemek Sepeti,<\/li>\n\n\n\n<li>Trendyol,<\/li>\n\n\n\n<li>Getir.com,<\/li>\n\n\n\n<li>Amazon,<\/li>\n\n\n\n<li>Kitap Yurdu,<\/li>\n\n\n\n<li>Idefix,<\/li>\n\n\n\n<li>Turkcell Pasaj,<\/li>\n\n\n\n<li>Vodafone Mobil ma\u011faza.<\/li>\n<\/ul>\n\n\n\n<p>Mobil pazarlama konusunda eski ve yeni olmak \u00fczere sundu\u011fumuz bu \u00f6rnekler d\u0131\u015f\u0131nda onlarca farkl\u0131 uygulama mevcuttur. M-Ticaret uygulamalar\u0131n\u0131n daha ziyade profesyonel y\u00fcz\u00fc olan bu uygulamalar, sat\u0131c\u0131 ile t\u00fcketiciyi bulu\u015fturan uygulamalard\u0131r. Ayr\u0131ca t\u00fcketiciden t\u00fcketiciye sat\u0131\u015f uygulamas\u0131 yapan sahibinden ve Letgo gibi uygulamalar\u0131 da bu grupta de\u011ferlendirebiliriz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/dolayli-m-ticaret-uygulamalari.jpg\" alt=\"dolayl\u0131 m-ticaret uygulamalar\u0131\" class=\"wp-image-8079\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/dolayli-m-ticaret-uygulamalari.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/dolayli-m-ticaret-uygulamalari-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dolayli-M-Ticaret-Uygulamalari\"><\/span>Dolayl\u0131 M-Ticaret Uygulamalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dolayl\u0131 olarak M-Ticaret imk\u00e2n\u0131 sa\u011flayan uygulamalar, b\u00fct\u00fcn mecralarla entegre hale getirilebilir. Ayr\u0131ca do\u011frudan sipari\u015f verilebilen ve art\u0131k yeni eklenen \u00f6zelliklerle \u00f6deme de yap\u0131labilecek olan platformlard\u0131r. \u00d6zellikle de Metawerse kavram\u0131n\u0131n yayg\u0131nla\u015fmaya ba\u015flad\u0131\u011f\u0131 son g\u00fcnlerde sosyal medya uygulamalar\u0131n\u0131n her konuda dinamik olarak kullan\u0131lmas\u0131 s\u00f6z konusu olmaya ba\u015flad\u0131. Dolayl\u0131 olarak M-Ticaret hizmetine katk\u0131 sunan en \u00f6nemli unsurlar\u0131n sosyal medya mecralar\u0131d\u0131r. Ek olarak  bunlar \u00fczerinden \u00fcr\u00fcn tan\u0131t\u0131m\u0131 yaparak ge\u00e7im sa\u011flayan influencerlar oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr. Verdikleri linklerle do\u011frudan al\u0131\u015fveri\u015f y\u00f6nlendirmesi yapan bu fenomenler mobil ticaretin \u00f6nemli uygulay\u0131c\u0131lar\u0131d\u0131r. Bu alanda s\u0131kl\u0131kla kullan\u0131lan as\u0131l amac\u0131 sosyalle\u015fmek ve ki\u015fisel payla\u015f\u0131mlar yapmak olan uygulamalardan bazlar\u0131n\u0131 a\u015fa\u011f\u0131daki gibi s\u0131ralayabiliriz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instagram,<\/li>\n\n\n\n<li>Pinterest,<\/li>\n\n\n\n<li>Twitter,<\/li>\n\n\n\n<li>Facebook,<\/li>\n\n\n\n<li>WhatsApp,<\/li>\n\n\n\n<li>Telegram,<\/li>\n\n\n\n<li>YouTube.<\/li>\n<\/ul>\n\n\n\n<p>Sayd\u0131\u011f\u0131m\u0131z bu uygulamalar, genellikle sosyalle\u015fmek, birebir ya da topluluklar halinde ileti\u015fim kurmak i\u00e7in geli\u015ftirilmi\u015ftir. Ancak bu uygulamalar, \u00f6zellikle de gelecekte a\u011f\u0131rl\u0131kl\u0131 olarak ticari faaliyetlere ev sahipli\u011fi yapacak platformlard\u0131r. Bu alanlarda yap\u0131lan al\u0131\u015fveri\u015flerde genellikle kap\u0131da \u00f6deme ya da EFT \u015feklinde \u00f6deme yap\u0131l\u0131r. Art\u0131k \u00f6deme sistemleri ticari \u00fcr\u00fcn, firma hesaplar\u0131 ya da giri\u015fimciler i\u00e7in bu platformlara yerle\u015ftirilmeye ba\u015flad\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sonuc\"><\/span>Sonu\u00e7<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M-Ticaret, \u00f6zellikle pandemi s\u00fcrecinden ge\u00e7ti\u011fimiz son d\u00f6nemlerin etkisiyle b\u00fcy\u00fck bir h\u0131z elde etmi\u015f ve yeni bir sekt\u00f6r olu\u015fturmay\u0131 ba\u015farm\u0131\u015ft\u0131r. SEO kapsam\u0131nda \u00fcretilen yeni payla\u015f\u0131m ve ticaret olanaklar\u0131, ad\u0131m ad\u0131m mobil sistemlere entegre olmaya devam ediyor. Dolay\u0131s\u0131yla gelece\u011fin dinamik ticaret y\u00f6ntemi olarak h\u0131z kazanan M-Ticaret h\u0131zla gelece\u011fe haz\u0131rlan\u0131yor.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            M-Ticaret g\u00fcvenilir mi? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>M-Ticaret hali haz\u0131rda geli\u015ftirilen bir pazarlama ortam\u0131d\u0131r. Buna kar\u015f\u0131n internet ortam\u0131ndaki en g\u00fcvenilir \u015fifreleme ve \u00f6deme y\u00f6ntemlerinin kullan\u0131ld\u0131\u011f\u0131 s\u00f6ylenebilir. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            M-Ticaret maliyetli mi? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 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viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 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18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Uygulama alan\u0131 bak\u0131m\u0131ndan kullan\u0131lan yaz\u0131l\u0131mlar\u0131n maliyetinin y\u00fcksek oldu\u011fu s\u00f6ylenebilir. Anca \u00f6zellikle de ba\u015flang\u0131\u00e7 a\u015famas\u0131nda kullan\u0131labilen mobil pazarlama uygulamalar\u0131yla daha az maliyetle giri\u015f yap\u0131labilir. Ayr\u0131ca M-Ticaretin kazan\u0131mlar\u0131 maliyetin \u00fczerine ge\u00e7ecektir. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            M-Ticaret kullanmak \u015firketler i\u00e7in kazan\u00e7l\u0131 m\u0131? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 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12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>G\u00fcn\u00fcm\u00fczde ticari faaliyetlerin neredeyse yar\u0131dan fazlas\u0131n\u0131n internetten sa\u011fland\u0131\u011f\u0131n\u0131 ve bunun da h\u0131zla mobil ortamlara entegre edildi\u011fini biliyoruz. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re mobil al\u0131\u015fveri\u015f oran\u0131 %40 civar\u0131nda. Dolay\u0131s\u0131yla uzun vadede M-Ticaret \u015firketler i\u00e7in kazan\u00e7l\u0131d\u0131r. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Geleneksel anlamda ger\u00e7ekle\u015ftirdi\u011fimiz b\u00fct\u00fcn eylemler, uygulanabilirli\u011fi \u00f6l\u00e7\u00fcs\u00fcnde neredeyse tamamen dijitalle\u015fti. \u00d6zellikle al\u0131\u015fveri\u015f dinamiklerimiz, tamamen internet ortam\u0131ndan y\u00fcr\u00fctebildi\u011fimiz bir duruma geldi. \u0130nternetin oldu\u011fu her yerde e-ticaret faaliyeti yapmak m\u00fcmk\u00fcn. Peki, son g\u00fcnlerde g\u00fcndeme gelen M-Ticaret nedir? Mobil ortamlarda yap\u0131lan ticari faaliyetlerin e-ticaret pastas\u0131ndan en b\u00fcy\u00fck dilimi ald\u0131\u011f\u0131n\u0131 biliyor muydunuz? M-Ticarete dair [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":21063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M-Ticaret Nedir? Uygulamalar\u0131 Nelerdir? - Dopinger<\/title>\n<meta name=\"description\" content=\"M-Ticaret nedir ve uygulamalar\u0131 nelerdir? 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