{"id":8005,"date":"2021-12-09T16:50:35","date_gmt":"2021-12-09T13:50:35","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=8005"},"modified":"2024-02-09T10:01:34","modified_gmt":"2024-02-09T07:01:34","slug":"musteri-yasam-boyu-degeri","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/musteri-yasam-boyu-degeri","title":{"rendered":"M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri (CLV) Nedir?"},"content":{"rendered":"\n<p>Her \u00f6l\u00e7ekten i\u015fletme i\u00e7in en de\u011ferli varl\u0131k ku\u015fkusuz ki, sahip oldu\u011fu m\u00fc\u015fterileridir. Sahip olunan m\u00fc\u015fteri say\u0131s\u0131 kadar, kal\u0131c\u0131l\u0131\u011f\u0131n\u0131n korunmas\u0131 da son derece \u00f6nemlidir. \u0130\u015fte, tam da bu noktada devreye giren<strong> m\u00fc\u015fteri ya\u015fam boyu de\u011feri, <\/strong>her i\u015fletmenin en k\u0131sa s\u00fcrede \u00f6\u011frenmesi gereken baz\u0131 p\u00fcf noktalar\u0131 kapsar.<\/p>\n\n\n\n<p>Bug\u00fcne kadar m\u00fc\u015fteri odakl\u0131 yap\u0131lan \u00e7ok ara\u015ft\u0131rma vard\u0131r. Bunlar g\u00f6steriyor ki, var olan m\u00fc\u015fteriyi elde tutmak yeni ki\u015fileri kazanmaya \u00e7al\u0131\u015fmaktan daha ekonomik ve karl\u0131. Hal b\u00f6yle olunca da i\u015fletmeler m\u00fc\u015fteri kaybetmemek ad\u0131na pek \u00e7ok \u00e7al\u0131\u015fmay\u0131 y\u00fcr\u00fctebilirler. Keza var olan m\u00fc\u015fteri kitlesini yitirmek marka imaj\u0131n\u0131 zedeler. Ya\u015fanan kayb\u0131 telafi edecek yeni m\u00fc\u015fteri aray\u0131\u015f\u0131n\u0131 da artt\u0131r\u0131r. Bu noktada da \u201cM\u00fc\u015fteriyi elde tutmaya nereden ba\u015flanmal\u0131s\u0131n\u0131z? M\u00fc\u015fteri ya\u015fam boyu de\u011feri nas\u0131l sa\u011flan\u0131r?\u201d sorusunu cevaplamal\u0131y\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Musteri-Yasam-Boyu-Degeri-CLV-Nedir\"><\/span><strong>M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri (CLV) Nedir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Markan\u0131n varl\u0131\u011f\u0131n\u0131 bir \u00f6m\u00fcr sahiplenebilecek m\u00fc\u015fterilerdir. Customer lifetime value yani <strong>m\u00fc\u015fteri ya\u015fam boyu de\u011feri <\/strong>olarak tan\u0131mlan\u0131r. Biraz daha detayl\u0131 a\u00e7\u0131klamak gerekirse herhangi bir m\u00fc\u015fterinin firman\u0131za \u00f6m\u00fcr boyunca getirdi\u011fi gelir bu m\u00fc\u015fteriyi elde tutmak i\u00e7in g\u00f6sterdi\u011finiz \u00e7abadan daha karl\u0131 ise bu duruma m\u00fc\u015fteri ya\u015fam boyu de\u011feri denir. Farkl\u0131 ve de\u011fi\u015fken stratejiler izleyerek m\u00fc\u015fterinin bir \u00f6m\u00fcr <strong>marka<\/strong> sadakatini kazanmak olarak da tan\u0131mlayabiliriz.&nbsp; Bir i\u015fletme i\u00e7in CLV\u2019nin \u00fc\u00e7 \u00f6nemli noktas\u0131 bulunur.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CLV, herhangi bir firman\u0131n t\u00fcm m\u00fc\u015fterileriyle ili\u015fkisi sonucu m\u00fc\u015fterilerinin ortalama gelirinin belirlenebilmesini sa\u011flar.<\/li>\n\n\n\n<li>M\u00fc\u015fterileri kazanmak i\u00e7in harcanan maliyetlerinizi CLV ile k\u0131yaslay\u0131n. Sonras\u0131nda \u00e7\u0131kan sonu\u00e7 size m\u00fc\u015fterinin karl\u0131l\u0131\u011f\u0131n\u0131 ve markan\u0131z\u0131n b\u00fcy\u00fcme potansiyelini rakamsal olarak sunabilir.<\/li>\n\n\n\n<li>M\u00fc\u015fteri <strong>etkile\u015fim<\/strong> ve sadakati sonunda her m\u00fc\u015fteriyi farkl\u0131 bir segmente alabilirsiniz. Bu segmentler ile CLV k\u0131yaslamas\u0131 yaparsan\u0131z, b\u00f6ylece firmada neler iyi neler geli\u015ftirilmelidir \u015feklinde bir yol haritas\u0131 olu\u015fturulabilir.<\/li>\n<\/ul>\n\n\n\n<p>Bu de\u011fer, \u00e7o\u011fu zaman karma\u015f\u0131k hesaplarla ortaya \u00e7\u0131kar\u0131l\u0131yor. \u00d6zellikle de maliyet, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi, sat\u0131n alma s\u0131kl\u0131\u011f\u0131 ya da sat\u0131n alma hacminde meydana gelen de\u011fi\u015fiklikler bu hesaplamalar\u0131 karma\u015f\u0131k gibi g\u00f6sterebilir. Lakin bu karma\u015faya tak\u0131l\u0131p \u00f6nemli bir noktay\u0131 ka\u00e7\u0131rmamak gerekir. Bu \u00f6nemli detay ise <strong>m\u00fc\u015fteri deneyimi<\/strong> i\u00e7in s\u00fcrekli \u00e7e\u015fitli \u00f6l\u00e7ekler kullanman\u0131zd\u0131r. Elde edece\u011finiz deneyimler sizlere m\u00fc\u015fteri ya\u015fam boyu de\u011ferinin hesaplanmas\u0131nda yol g\u00f6sterecektir.<\/p>\n\n\n\n<p>Kullan\u0131c\u0131 Deneyimi yani <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/ux-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">UX <\/a>ile ilgili blog yaz\u0131m\u0131za g\u00f6z at\u0131n!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"930\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/musteri-yasam-boyu-degeri-nasil-hesaplanir.jpg\" alt=\"m\u00fc\u015fteri ya\u015fam boyu de\u011feri nas\u0131l hesaplan\u0131r\" class=\"wp-image-8033\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/musteri-yasam-boyu-degeri-nasil-hesaplanir.jpg 930w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/musteri-yasam-boyu-degeri-nasil-hesaplanir-768x396.jpg 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Musteri-Yasam-Boyu-Degeri-CLV-Nasil-Hesaplanir\"><\/span><strong>M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri (CLV) Nas\u0131l Hesaplan\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u00fc\u015fteri ya\u015fam boyu de\u011feriyle faaliyetlerine y\u00f6n veren ba\u015far\u0131l\u0131 firmalar sat\u0131\u015flar\u0131n\u0131n %80\u2019lik k\u0131sm\u0131n\u0131n sahip olduklar\u0131 ba\u011fl\u0131 m\u00fc\u015fteri kitlenin en az %20\u2019lik kitlesinden gelmesini bekler. Bu beklenti i\u00e7in de farkl\u0131 stratejilere y\u00f6nelerek sat\u0131\u015f yaparlar. O sebepledir ki ba\u015fta reklam olmak \u00fczere yapacaklar\u0131 di\u011fer ciddi giderleri \u00e7o\u011fu zaman m\u00fc\u015fteri ya\u015fam boyu de\u011feri i\u00e7in odaklamay\u0131 tercih ederler. Basit bir \u00f6rnekleme ile CLV hesaplamas\u0131n\u0131 aktaracak olursak;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yeni m\u00fc\u015fteri kazanmak i\u00e7in <strong>pazarlama<\/strong>, reklam vb. giderlere 1000 TL harcad\u0131n\u0131z ve sonu\u00e7 olarak 5 adet m\u00fc\u015fteri edindiniz. Basit bir matematik hesab\u0131yla, bir m\u00fc\u015fteri edinme maliyeti yani CAC 200 TL olacakt\u0131r.<\/li>\n\n\n\n<li>Bu 5 m\u00fc\u015fteriden herhangi bir tanesi y\u0131ll\u0131k olarak size 250 TL harc\u0131yor ve bu harcamay\u0131 diyelim ki 4 sene boyunca s\u00fcrd\u00fcr\u00fcyor. Buna g\u00f6re sadece bu m\u00fc\u015fterinin CLV\u2019si 1000 TL oluyor. Lakin siz bu m\u00fc\u015fteriyi elde etmek i\u00e7in 200 TL harcam\u0131\u015ft\u0131n\u0131z sonu\u00e7 olarak bu m\u00fc\u015fterinin size sa\u011flad\u0131\u011f\u0131 CLV 800 TL olacakt\u0131r.<\/li>\n<\/ul>\n\n\n\n<p>\u00c7o\u011fu ki\u015fiye karma\u015f\u0131k bir hesaplama gibi gelse de \u00f6rnekleme yaparak a\u00e7\u0131kland\u0131\u011f\u0131nda olduk\u00e7a kolay oldu\u011funu g\u00f6rebilirsiniz. <strong>M\u00fc\u015fteri ya\u015fam boyu de\u011feri<\/strong> size bu rakamlar\u0131 \u00e7ok net verebildi\u011fi i\u00e7in i\u015fletmeler i\u00e7in vazge\u00e7ilmezlerden biri olmal\u0131d\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"940\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/clv-isletmelere-ne-fayda-saglar.jpg\" alt=\"clv i\u015fletmelere ne fayda sa\u011flar\" class=\"wp-image-8034\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/clv-isletmelere-ne-fayda-saglar.jpg 940w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/clv-isletmelere-ne-fayda-saglar-768x392.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CLV-Isletmelere-Ne-Fayda-Saglar\"><\/span><strong>CLV \u0130\u015fletmelere Ne Fayda Sa\u011flar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>CLV<\/strong> de\u011feri do\u011fru hesaplama yap\u0131larak ilerletilirse i\u015fletmelere \u00e7ok b\u00fcy\u00fck faydalar sa\u011flar. Bu faydalar\u0131 listeleyerek \u00f6zetleyecek olursak;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Neyi, nas\u0131l iyile\u015ftirece\u011finiz konusunda fikir verir. Sonu\u00e7 olarak \u00f6l\u00e7\u00fcmleme yapmad\u0131\u011f\u0131n\u0131z herhangi bir \u015feyi iyile\u015ftiremezsiniz. CLV hesaplamalar\u0131 da size bu alanda b\u00fcy\u00fck ip u\u00e7lar\u0131 sa\u011flar. \u00d6zellikle de yap\u0131lan hesaplama sonucunda her bile\u015feni kendi aras\u0131nda de\u011ferlendirebilirsiniz. Hangi alanlarda maliyet k\u0131s\u0131tlamalar\u0131 yapacaks\u0131n\u0131z? Hangi alanlardan gelir daha y\u00fcksek olacak? Kafan\u0131zda netle\u015ftirebilirsiniz.<\/li>\n\n\n\n<li>M\u00fc\u015fteri edinmek ad\u0131na yapaca\u011f\u0131n\u0131z maliyetlerle do\u011frudan ili\u015fkilidir. Var olan m\u00fc\u015fterileri elde tutmak ve b\u00fcnyenize yeni m\u00fc\u015fteriler katmak yine <strong>CLV<\/strong> sayesinde olacakt\u0131r.<\/li>\n\n\n\n<li>CLV \u00f6l\u00e7\u00fcmleri size sadece elde etti\u011finiz kar miktarlar\u0131n\u0131 vermez. Bu kar i\u00e7in ortaya koydu\u011funuz giderleri ki bunun i\u00e7erisinde personel masraflar\u0131n\u0131z, reklam \u00e7al\u0131\u015fmalar\u0131n\u0131z vb. her \u015fey var. \u0130\u015fte bu \u00f6l\u00e7\u00fcmler olmazsa yapaca\u011f\u0131n\u0131z harcamalar\u0131 eksik ya da fazla yapma riski do\u011far. Do\u011fan bu risklerde tahmin y\u00fcr\u00fctmeden giderlerinizin plans\u0131z y\u00fcr\u00fct\u00fclmesine sebep olur.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"940\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/markaniz-icin-clv-neden-onemlidir.jpg\" alt=\"markan\u0131z i\u00e7in clv neden \u00f6nemlidir\" class=\"wp-image-8035\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/markaniz-icin-clv-neden-onemlidir.jpg 940w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/markaniz-icin-clv-neden-onemlidir-768x392.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Markaniz-icin-CLV-Neden-Onemlidir\"><\/span><strong>Markan\u0131z i\u00e7in CLV Neden \u00d6nemlidir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ba\u015fta <strong>mobil<\/strong> olmak \u00fczere farkl\u0131 kanallardan s\u00fcrekli etkile\u015fim halinde olan m\u00fc\u015fteriler, sadakatlerini \u00f6m\u00fcr boyu s\u00fcrd\u00fcrmek isterler. Elbette bu durumun olu\u015fmas\u0131nda ba\u015fta sundu\u011funuz \u00fcr\u00fcn ya da hizmetlerin kalitesi yer al\u0131r.  Ancak yapaca\u011f\u0131n\u0131z di\u011fer yat\u0131r\u0131mlarla da m\u00fc\u015fteri de\u011ferini art\u0131rabilirsiniz. Markan\u0131z i\u00e7in CLV neden \u00f6nemlidir, listeleyerek a\u00e7\u0131klayal\u0131m.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CLV, var olan m\u00fc\u015fteriyi elde tutmaya odakl\u0131 ilerledi\u011fi i\u00e7in kazanaca\u011f\u0131n\u0131z miktarlar \u00e7ok daha y\u00fcksek olacakt\u0131r. Ayr\u0131ca, gelir a\u00e7\u0131s\u0131ndan k\u0131yasland\u0131\u011f\u0131nda yeni m\u00fc\u015fterinin getirdi\u011fi kar var olan m\u00fc\u015fterilerden daha d\u00fc\u015f\u00fck olacakt\u0131r.<\/li>\n\n\n\n<li>Marka de\u011ferinin ve bilinirli\u011finin daha \u00e7ok artmas\u0131na zemin haz\u0131rlar. Hatta ve hatta ku\u015faklar haline di\u011fer aile bireyleri aras\u0131nda da markan\u0131z daha \u00e7ok tercih edilebilir konuma gelir.<\/li>\n\n\n\n<li>Yeni m\u00fc\u015fterilere markan\u0131z\u0131 tan\u0131tmak ve size sadakatlerini sa\u011flamak sadece maddi olarak harcama yapman\u0131zla ili\u015fkili de\u011fildir. Markan\u0131za inanmalar\u0131 ve al\u0131\u015fveri\u015f yapmalar\u0131 i\u00e7in belli bir s\u00fcreye de ihtiya\u00e7 duyacaks\u0131n\u0131z. Ancak sizin b\u00fcnyenize eklenen sad\u0131k m\u00fc\u015fterilere \u00e7ok da b\u00fcy\u00fck efor sarf etmeyece\u011finiz bir durumdur.<\/li>\n\n\n\n<li>Do\u011fru bir CLV hesaplamas\u0131 size en \u00e7ok geliri getiren m\u00fc\u015fteri kitlesini g\u00f6sterecektir. Bu kitleye \u00f6zel kampanyalar, promosyonlar yapmak sat\u0131\u015flar\u0131n\u0131z\u0131n artmas\u0131nda \u00e7ok etkili olacakt\u0131r.<\/li>\n<\/ul>\n\n\n\n<p>Kulland\u0131\u011f\u0131 algoritmalar ile markan\u0131z\u0131 en olas\u0131 kullan\u0131c\u0131ya en uygun \u015fekilde g\u00f6stermenizi sa\u011flayan &#8220;Criteo&#8221;yu ve avantajlar\u0131n\u0131 \u00f6\u011frenmek i\u00e7in <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/criteo-nedir-avantajlari-nelerdir\" target=\"_blank\" rel=\"noreferrer noopener\">Criteo Nedir<\/a> adl\u0131 yaz\u0131m\u0131z\u0131 okuyun!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sikca-Sorulan-Sorular\"><\/span><strong>S\u0131k\u00e7a Sorulan Sorular<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            M\u00fc\u015fteri ya\u015fam boyu de\u011feri nedir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 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ili\u015fkisi s\u00fcresinin \u00e7arp\u0131lmas\u0131yla elde edilir. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            M\u00fc\u015fteri ya\u015fam boyu de\u011feri \u00f6nemli mi? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 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12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Firmalara hangi m\u00fc\u015fterilere odaklanmas\u0131 gerekti\u011finin matematiksel sonu\u00e7lar\u0131n\u0131 verdi\u011fi i\u00e7in son derece \u00f6nemlidir. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Her \u00f6l\u00e7ekten i\u015fletme i\u00e7in en de\u011ferli varl\u0131k ku\u015fkusuz ki, sahip oldu\u011fu m\u00fc\u015fterileridir. Sahip olunan m\u00fc\u015fteri say\u0131s\u0131 kadar, kal\u0131c\u0131l\u0131\u011f\u0131n\u0131n korunmas\u0131 da son derece \u00f6nemlidir. \u0130\u015fte, tam da bu noktada devreye giren m\u00fc\u015fteri ya\u015fam boyu de\u011feri, her i\u015fletmenin en k\u0131sa s\u00fcrede \u00f6\u011frenmesi gereken baz\u0131 p\u00fcf noktalar\u0131 kapsar. Bug\u00fcne kadar m\u00fc\u015fteri odakl\u0131 yap\u0131lan [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":18515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-8005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri (CLV) Nedir? - Dopinger<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri ya\u015fam boyu de\u011feri yani CLV nedir? 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