{"id":7742,"date":"2021-12-01T15:14:12","date_gmt":"2021-12-01T12:14:12","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=7742"},"modified":"2024-02-09T10:01:40","modified_gmt":"2024-02-09T07:01:40","slug":"pazarlama-karmasi-nedir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/pazarlama-karmasi-nedir","title":{"rendered":"Pazarlama Karmas\u0131 Nedir? Elemanlar\u0131 (4P) Nelerdir?"},"content":{"rendered":"\n<p>B\u00fct\u00fcn markalar \u00fcr\u00fcnlerini pazarlamaya \u00e7al\u0131\u015f\u0131rken birtak\u0131m stratejiler geli\u015ftirmek zorundad\u0131r. Genellikle bu stratejiler hakk\u0131ndaki kararlar pazarlama m\u00fcd\u00fcr\u00fc ya da <strong>y\u00f6netici<\/strong> taraf\u0131ndan al\u0131n\u0131r. Elbette ki, s\u00f6z konusu pazarlama oldu\u011funda <strong>strateji<\/strong> geli\u015ftirebilecek \u00e7ok say\u0131da farkl\u0131 alan bulunmaktad\u0131r. Bir y\u00f6neticinin hakk\u0131nda kararlar alarak farkl\u0131 stratejiler \u00fcretece\u011fi alanlar\u0131n t\u00fcr\u00fcne ise pazarlama karmas\u0131 ad\u0131 verilir. Peki <strong>pazarlama karmas\u0131 nedir?<\/strong><\/p>\n\n\n\n<p>Bu kavram ayn\u0131 zamanda 4P olarak da kar\u015f\u0131n\u0131za \u00e7\u0131kabilir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product (<strong>\u00fcr\u00fcn<\/strong>)<\/li>\n\n\n\n<li>Price (fiyatland\u0131rma)<\/li>\n\n\n\n<li>Place (yer)<\/li>\n\n\n\n<li>Promotion (promosyon \/ <strong>tutundurma<\/strong>)<\/li>\n<\/ul>\n\n\n\n<p>Yukar\u0131da g\u00f6rd\u00fc\u011f\u00fcn\u00fcz bu kavramlar pazarlama karmas\u0131n\u0131n 4P\u2019sidir. E\u011fer bir y\u00f6netici bu kavramlar\u0131n her biri i\u00e7in \u00f6zel, yarat\u0131c\u0131 ve \u00f6zg\u00fcn strateji geli\u015ftirirse <strong>pazarlama faaliyetleri <\/strong>konusunda ba\u015far\u0131 elde eder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pazarlama-Karmasi-Elemanlari\"><\/span>Pazarlama Karmas\u0131 Elemanlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bir\u00e7ok marka ve i\u015fletme taraf\u0131ndan kabul g\u00f6rmeyi ba\u015farabilen 4P pazarlama karmas\u0131 hem <strong>ulusal<\/strong> hem de <strong>uluslararas\u0131 pazarlama<\/strong> stratejileri geli\u015ftirebilmeye \u0131\u015f\u0131k tutmaktad\u0131r. Genellikle \u00fcr\u00fcn pazarlama noktas\u0131nda faydalan\u0131n bu pazarlama \u00f6geleri 1960\u2019l\u0131 y\u0131llar\u0131nda ba\u015f\u0131nda Jerome McCarty taraf\u0131ndan ortaya at\u0131lm\u0131\u015ft\u0131r. Ancak bu pazarlama karmas\u0131ndan sonra farkl\u0131 i\u015f modelleri i\u00e7in kullan\u0131labilecek di\u011fer karmalar da olu\u015fmaya ba\u015flam\u0131\u015ft\u0131r. \u00d6rne\u011fin, hizmet pazarlamas\u0131 i\u00e7in yayg\u0131n olarak kullan\u0131lan 7P karmas\u0131 bunlardan bir tanesidir. Buna ek olarak 5P ve 11P karmalar\u0131 da belirli i\u015fletmeler taraf\u0131ndan kullan\u0131lmaktad\u0131r. Dilerseniz \u015fimdi 4P karmas\u0131nda yer alan unsurlar\u0131 biraz daha yak\u0131ndan inceleyelim.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/07\/4p-pazarlama.jpg\" alt=\"pazarlama karmas\u0131 elemanlar\u0131\" class=\"wp-image-22733\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/07\/4p-pazarlama.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/07\/4p-pazarlama-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Product (\u00dcr\u00fcn)<\/h3>\n\n\n\n<p>E\u011fer \u00fcr\u00fcn pazarlamas\u0131 yapmak istiyorsan\u0131z sahip olman\u0131z gereken ilk \u015fey elbette ki \u00fcr\u00fcn olacakt\u0131r. Sahip oldu\u011funuz \u00fcr\u00fcn ne kadar iyi olursa pazarlama stratejileri geli\u015ftirme konusunda da \u00f6n\u00fcn\u00fcz o kadar a\u00e7\u0131lacakt\u0131r. \u00c7\u00fcnk\u00fc kabul etmek gerekir ki, iyi bir \u00fcr\u00fcn\u00fc pazarlamak her zaman k\u00f6t\u00fc \u00fcr\u00fcn\u00fc pazarlamaktan \u00e7ok daha kolayd\u0131r. Bu nedenle pazarlama karmas\u0131n\u0131n birinci par\u00e7as\u0131 olarak \u00fcr\u00fcn\u00fc ele alabiliriz.<\/p>\n\n\n\n<p>\u0130yi bir \u00fcr\u00fcn elde etmek istiyorsan\u0131z dikkat etmeniz gereken farkl\u0131 noktalar olacakt\u0131r. \u0130\u015fte o noktalar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcr\u00fcn\u00fcn faydas\u0131<\/li>\n\n\n\n<li>\u00dcr\u00fcn\u00fcn \u00f6zellikleri<\/li>\n\n\n\n<li>\u00dcr\u00fcn etkile\u015fimi<\/li>\n\n\n\n<li>\u00dcr\u00fcn\u00fcn fiyat\u0131<\/li>\n<\/ul>\n\n\n\n<p>T\u00fcm bu kriterleri g\u00f6z \u00f6n\u00fcnde bulundurarak m\u00fc\u015fterinin taleplerini kar\u015f\u0131layabilen kaliteli bir \u00fcr\u00fcn \u00fcretebildi\u011finizde yolu yar\u0131lam\u0131\u015f say\u0131l\u0131rs\u0131n\u0131z. Bu a\u015famadan sonra geriye var olan \u00fcr\u00fcn\u00fc pazarlamak kalacakt\u0131r. \u00dcr\u00fcn\u00fc nas\u0131l pazarlayaca\u011f\u0131na karar vermeyen \u00e7al\u0131\u015fan bir y\u00f6netici kendine \u015fu sorular\u0131 sormal\u0131d\u0131r?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bu \u00fcr\u00fcn hangi ihtiyac\u0131 kar\u015f\u0131layacak?<\/li>\n\n\n\n<li>M\u00fc\u015fteri bu \u00fcr\u00fcn\u00fc neden sat\u0131n almal\u0131d\u0131r?<\/li>\n\n\n\n<li>\u00dcr\u00fcn rekabet piyasas\u0131nda hangi avantajlara sahip olacakt\u0131r?<\/li>\n\n\n\n<li>\u00dcr\u00fcn\u00fc \u00fcretirken hangi kalite standartlar\u0131n\u0131 benimsemeliyiz?<\/li>\n\n\n\n<li>\u00dcr\u00fcn nas\u0131l bir tasar\u0131ma sahip olacak?<\/li>\n\n\n\n<li>\u00dcr\u00fcn \u00e7e\u015fitlili\u011fi ne durumda olacak?<\/li>\n\n\n\n<li>\u00dcr\u00fcn\u00fcn ambalaj\u0131 nas\u0131l olacak?<\/li>\n<\/ul>\n\n\n\n<p>T\u00fcm bu sorulara ideal yan\u0131tlar\u0131 bulabilen y\u00f6netici ayn\u0131 zamanda pazarlama karmas\u0131n\u0131n \u00f6nemli bir k\u0131sm\u0131n\u0131 i\u015fgal eden \u00fcr\u00fcn basama\u011f\u0131n\u0131 da ba\u015far\u0131yla tamamlam\u0131\u015f olacakt\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/place.jpg\" alt=\"place (yer)\" class=\"wp-image-7744\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/place.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/place-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Place (Yer)<\/h3>\n\n\n\n<p>Yer, pazarlama stratejisinin bir di\u011fer a\u015famas\u0131d\u0131r. Burada dikkat edilmesi gereken unsur, verece\u011finiz \u00fcr\u00fcn veya hizmetin konumu ve <strong>da\u011f\u0131t\u0131m\u0131<\/strong> gibi konulard\u0131r. Bu a\u015fama, rakipleriniz ile m\u00fccadele edebilmeniz ad\u0131na \u00e7ok \u00f6nemlidir. \u00c7\u00fcnk\u00fc, \u00fcr\u00fcn\u00fcn\u00fcz ne kadar kaliteli olursa olsun m\u00fc\u015fterileriniz o \u00fcr\u00fcne ula\u015fmakta g\u00fc\u00e7l\u00fck \u00e7ekerse alternatiflere y\u00f6nelecektir. Strateji karman\u0131z\u0131n yer a\u015famas\u0131nda bu konular hakk\u0131nda d\u00fc\u015f\u00fcnmek sizlere yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n\n\n<p>Elbette ki \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn pazarlanmas\u0131 konusunda yer hakk\u0131nda d\u00fc\u015f\u00fcn\u00fcrken s\u00f6z konusu \u015fey sadece ma\u011fazan\u0131z\u0131n mek\u00e2n\u0131 de\u011fildir. Hangi sekt\u00f6rde yer alaca\u011f\u0131n\u0131z ya da dijitalle\u015fme yoluna girip girmeyece\u011finiz yer unsurunun bir par\u00e7as\u0131d\u0131r. Hatta buna ek olarak sahip oldu\u011funuz ma\u011fazan\u0131n tasar\u0131m\u0131 ve dekorasyonu da bu a\u015famada d\u00fc\u015f\u00fcnmeniz gereken noktalar aras\u0131ndad\u0131r. \u00c7\u00fcnk\u00fc yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re belirli bir temaya sahip olan ma\u011fazalar m\u00fc\u015fterilerin haf\u0131zalar\u0131nda daha kolay yer edinmektedir. Bu noktada pazarlama karmas\u0131n\u0131n \u00f6nemli \u00f6gelerinden biri olan yer hakk\u0131nda gereken stratejileri ger\u00e7ekle\u015ftirdi\u011finizden emin olabilmek i\u00e7in kendinize \u015fu sorular\u0131 sorabilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcr\u00fcn\u00fcn\u00fcz\u00fc sat\u0131n alabilecek hedef kitleniz \u00e7o\u011funlukla nerede ya\u015f\u0131yor?<\/li>\n\n\n\n<li>\u00dcr\u00fcnlerinizi \u00e7evrim i\u00e7i platformlar \u00fczerinden de sat\u0131\u015fa sunacak m\u0131s\u0131n\u0131z?<\/li>\n\n\n\n<li>Bir ma\u011faza sahibi olacak m\u0131s\u0131n\u0131z? Olacaksan\u0131z ma\u011fazan\u0131z nerede yer alacak?<\/li>\n\n\n\n<li>Ma\u011fazan\u0131z\u0131n i\u00e7 dizayn\u0131 ve temas\u0131 nas\u0131l olacak?<\/li>\n\n\n\n<li>\u00dcr\u00fcnlerinizi m\u00fc\u015fterilerinize ula\u015ft\u0131rmaya \u00e7al\u0131\u015f\u0131rken bir distrib\u00fct\u00f6rden destek alacak m\u0131s\u0131n\u0131z?<\/li>\n<\/ul>\n\n\n\n<p>E\u011fer bu sorulara yan\u0131t bulabiliyorsan\u0131z yer konusundaki stratejilerinizi geli\u015ftirdi\u011finizi var sayabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Price (Fiyat)<\/h3>\n\n\n\n<p>Pazarlama karmas\u0131nda yer alan \u00f6nemli unsurlardan bir tanesi de <strong>fiyat<\/strong> kavram\u0131d\u0131r. Bu kavram hakk\u0131nda stratejiler geli\u015ftirmeye \u00e7al\u0131\u015f\u0131rken i\u015fletmenizi zarara u\u011fratmayacak ancak m\u00fc\u015fterilerinizin de beklentisini kar\u015f\u0131layacak bir fiyat \u00fczerinde \u00e7al\u0131\u015fman\u0131z gerekir. Elbette ki bu sadece sat\u0131\u015fa sundu\u011funuz \u00fcr\u00fcn fiyat\u0131 i\u00e7in ge\u00e7erli de\u011fildir. \u00dcr\u00fcn\u00fc \u00fcretirken harcad\u0131\u011f\u0131n\u0131z para miktar\u0131 ya da \u00fcr\u00fcn\u00fcn paketlenmesi ve transfer edilmesi s\u00fcre\u00e7lerinde kullan\u0131lacak b\u00fct\u00e7e de fiyat a\u015famas\u0131nda g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken konulard\u0131r.<\/p>\n\n\n\n<p>\u00dcr\u00fcn fiyat\u0131 belirlerken dikkate alman\u0131z gereken birka\u00e7 nokta bulunmaktad\u0131r. Bu noktalar hakk\u0131nda gerekli analizleri yapt\u0131\u011f\u0131n\u0131z zaman ideal bir fiyat da belirleyebilirsiniz. \u0130\u015fte o noktalar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcr\u00fcn\u00fcn maliyeti<\/li>\n\n\n\n<li>\u0130ndirim pay\u0131<\/li>\n\n\n\n<li>K\u00e2r marj\u0131<\/li>\n\n\n\n<li>Rakip firmalar\u0131n fiyatlar\u0131<\/li>\n<\/ul>\n\n\n\n<p>T\u00fcm bunlar\u0131 dikkate ald\u0131\u011f\u0131n\u0131zda m\u00fc\u015fterilerinizi memnun edebilecek bir fiyat belirleyebilirsiniz. \u0130ndirim pay\u0131 \u00f6zellikle dikkat etmeniz gereken bir noktad\u0131r. \u00c7\u00fcnk\u00fc e\u011fer maliyetine \u00e7ok yak\u0131n bir fiyat belirlerseniz gelecekte indirim kampanyas\u0131 d\u00fczenlemek istedi\u011finizde zarar\u0131na sat\u0131\u015f yapman\u0131z gerekebilir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/promotion.jpg\" alt=\"promotion (tutunma\/ promosyon)\" class=\"wp-image-7745\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/promotion.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/promotion-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Promotion (Tutunma \/ Promosyon)<\/h3>\n\n\n\n<p>Promosyon, \u00fcr\u00fcn\u00fcn reklam\u0131 ve tan\u0131t\u0131m\u0131 ile ilgili olan planlamalar\u0131 i\u00e7erir. Yani m\u00fc\u015fterilerinizi sizin \u00fcr\u00fcn\u00fcn\u00fcz\u00fc sat\u0131n almaya ikna edebilecek pazarlama faaliyetlerini kapsamaktad\u0131r. Bunun i\u00e7in de halkla ili\u015fkiler ve reklam kanallar\u0131n\u0131 kullanabilir, \u00e7ekili\u015f ve indirim gibi yollarla potansiyel m\u00fc\u015fterilerinize ula\u015fabilirsiniz. Burada dikkat edilmesi gereken \u015fey, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc iyi tan\u0131tman\u0131z\u0131n yeterli olmayaca\u011f\u0131d\u0131r. \u00c7\u00fcnk\u00fc ayn\u0131 zamanda ak\u0131lda kal\u0131c\u0131 olmas\u0131 da gerekmektedir. M\u00fc\u015fterilerinizi sad\u0131k tutmak i\u00e7in de tutundurma \u00e7al\u0131\u015fmalar\u0131n\u0131 h\u0131z kesmeden s\u00fcrd\u00fcrmeniz \u00f6nemlidir.<\/p>\n\n\n\n<p>Pazarlama stratejisinde promosyonlar b\u00fcy\u00fck bir \u00f6nem ta\u015f\u0131r. Do\u011fru yap\u0131ld\u0131\u011f\u0131nda sizlere g\u00fczel getirileri olacak bu alan\u0131 analiz etmek i\u00e7in ise baz\u0131 noktalara yo\u011funla\u015fmak gerekir. A\u015fa\u011f\u0131daki sorular \u00fczerine d\u00fc\u015f\u00fcnmek, promosyon alan\u0131nda planlamalar\u0131n\u0131z\u0131 iyi bir temele dayand\u0131rman\u0131z i\u00e7in etkili olacakt\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Potansiyel m\u00fc\u015fterilerinize ula\u015fmak i\u00e7in hangi kanallar\u0131 kullanacaks\u0131n\u0131z?<\/li>\n\n\n\n<li>\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn tan\u0131t\u0131m\u0131 i\u00e7in markan\u0131za ait bir sosyal medya hesab\u0131 olu\u015fturacak m\u0131s\u0131n\u0131z?<\/li>\n\n\n\n<li>\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn tan\u0131t\u0131m\u0131na ne zaman ba\u015flayacaks\u0131n\u0131z?<\/li>\n\n\n\n<li>Rakipleriniz \u00fcr\u00fcnlerini tan\u0131tmak i\u00e7in hangi y\u00f6ntemlere ba\u015fvuruyor?<\/li>\n<\/ul>\n\n\n\n<p>T\u00fcm bunlar, ba\u015far\u0131l\u0131 bir pazarlama stratejisinin temelini olu\u015fturur. Bu d\u00f6rt etkenden biri bile sekteye u\u011frarsa \u015firketinizin dengesi bozulabilir ve giri\u015fiminiz ba\u015far\u0131s\u0131zl\u0131k ile sonu\u00e7lanabilir. Bu nedenle bir \u00fcr\u00fcn veya hizmeti pazarlarken 4P\u2019yi etkili bir \u015fekilde kullanmak \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n<p>Alakal\u0131 i\u00e7erikler; <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/pazarlamada-konumlandirma-nedir\">Pazarlamada Konumland\u0131rma Nedir?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pazarlama-Karmasi-Neden-Onemlidir\"><\/span>Pazarlama Karmas\u0131 Neden \u00d6nemlidir?&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0130ster b\u00fcy\u00fck ister k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli olsun, her i\u015fletmenin sat\u0131\u015f yapmak i\u00e7in bir pazarlama karmas\u0131 stratejisine ihtiyac\u0131 vard\u0131r. Bu strateji, i\u015fletmenin k\u0131sa ve uzun vadeli hedeflerine ula\u015fmas\u0131nda yard\u0131mc\u0131 olur. Pazarlama karmas\u0131, i\u015fletmelere pazar ara\u015ft\u0131rmas\u0131 yaparken bir k\u0131lavuz g\u00f6revi g\u00f6r\u00fcr ve i\u00e7in gerekli bilgileri sa\u011flar.&nbsp;<\/p>\n\n\n\n<p>Pazarlama karmas\u0131 ayn\u0131 zamanda i\u015fletmelere <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/marka-kimligi-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">marka kimli\u011fi<\/a> olu\u015fturma ve rakiplerinden farkl\u0131la\u015fma f\u0131rsat\u0131n\u0131 da sa\u011flar. \u0130yi bir pazarlama karmas\u0131, i\u015fletmeleri benzersiz k\u0131lar ve m\u00fc\u015fterilerin dikkatini \u00e7eker. \u0130\u015fletmeler, farkl\u0131 pazarlama stratejileri kullanarak rakiplerinden s\u0131yr\u0131labilir ve yeni kitlelere ula\u015fabilir.&nbsp;<\/p>\n\n\n\n<p>\u0130\u015fletmelerin ba\u015far\u0131l\u0131 olmak i\u00e7in iyi bir pazarlama karmas\u0131 stratejisine ihtiya\u00e7lar\u0131 oldu\u011funu s\u00f6yleyebiliriz. \u0130yi bir <strong>4P pazarlama karmas\u0131<\/strong> stratejisi, i\u015fletmelerin do\u011fru \u00fcr\u00fcnleri sunmas\u0131na, uygun fiyatlar belirlemesine, do\u011fru da\u011f\u0131t\u0131m kanallar\u0131n\u0131 kullanmas\u0131na ve etkili tan\u0131t\u0131m yapmas\u0131na olanak sa\u011flar.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/07\/pazarlama-7p.png\" alt=\"pazarlama 7p\" class=\"wp-image-22735\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/07\/pazarlama-7p.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/07\/pazarlama-7p-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hizmet-Pazarlamasi-Karmasi-7P-Nedir\"><\/span>Hizmet Pazarlamas\u0131 Karmas\u0131 (7P) Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Haz\u0131rlad\u0131\u011f\u0131m\u0131z k\u0131lavuzun buraya kadar olan k\u0131sm\u0131nda sizlere pazarlama karmas\u0131 hakk\u0131nda yol g\u00f6sterici bilgiler sunduk. Bu karma baz\u0131 kaynaklarda \u00fcr\u00fcn pazarlamas\u0131 karmas\u0131 olarak da bilinmektedir. Bunun yan\u0131 s\u0131ra bir de s\u0131k s\u0131k kar\u015f\u0131n\u0131za \u00e7\u0131kabilecek hizmet pazarlamas\u0131 kavram\u0131 mevcut. Bu noktada hizmet pazarlamas\u0131 karmas\u0131 nedir sorusuna yan\u0131t ar\u0131yor olabilirsiniz. Asl\u0131nda isimlerinden de anla\u015f\u0131labilece\u011fi gibi; \u00fcr\u00fcn pazarlamas\u0131 kavram\u0131nda pazarlamas\u0131 yap\u0131lan unsur bir \u00fcr\u00fcn iken, hizmet pazarlamas\u0131 karmas\u0131nda bir hizmettir. Yani hizmet pazarlamas\u0131 yaparken ortada m\u00fc\u015fterinin sat\u0131n alabilece\u011fi somut bir \u00f6ge yoktur. Bunun yerine belirli bir fiyat kar\u015f\u0131l\u0131\u011f\u0131nda m\u00fc\u015fterinin deneyimine sunulan belirli faaliyetler bulunmaktad\u0131r.<\/p>\n\n\n\n<p>\u00d6rne\u011fin siz bir organizasyon \u015firketine sahipseniz m\u00fc\u015fterilerinize belirli bir \u00fcr\u00fcn\u00fc satmazs\u0131n\u0131z. Bunun yerine onlara herhangi bir etkinli\u011fi ya da olay\u0131 organize etme faaliyetini sunars\u0131n\u0131z. Bu durumda pazarlama stratejilerinizi de \u00fcr\u00fcn pazarlamas\u0131na y\u00f6nelik de\u011fil hizmet pazarlamas\u0131na y\u00f6nelik ger\u00e7ekle\u015ftirmeniz gerekir.<\/p>\n\n\n\n<p>T\u0131pk\u0131 \u00fcr\u00fcn pazarlamas\u0131 kavram\u0131nda oldu\u011fu gibi bu konuda da stratejiler belirli gruplar \u00fczerine da\u011f\u0131lmaktad\u0131r. Pazarlanan \u00f6ge bir \u00fcr\u00fcn oldu\u011funda yaln\u0131zca 4P varken, hizmet pazarlama karmas\u0131nda 7P bulunmaktad\u0131r.<\/p>\n\n\n\n<p><strong>Pazarlaman\u0131n 7P&#8217;si:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product (\u00dcr\u00fcn)<\/li>\n\n\n\n<li>Price (Fiyat)<\/li>\n\n\n\n<li>Place (Yer)<\/li>\n\n\n\n<li>Promotion (Promosyon)<\/li>\n\n\n\n<li>People (\u0130nsanlar)<\/li>\n\n\n\n<li>Processes (S\u00fcre\u00e7ler)<\/li>\n\n\n\n<li>Physical Evidence (Fiziksel kan\u0131t)<\/li>\n<\/ul>\n\n\n\n<p>Yukar\u0131daki karma unsurlar\u0131ndan hizmet pazarlarken \u00fcr\u00fcn pazarlamas\u0131nda yap\u0131lan stratejilerin de yap\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz. Buna ek olarak insanlar, s\u00fcre\u00e7ler ve fiziksel kan\u0131t da uygulanmas\u0131 gereken stratejilere dahil olmaktad\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130nsan (People)&nbsp;<\/h3>\n\n\n\n<p>\u0130nsanlar bir i\u015fletmenin ba\u015far\u0131s\u0131 i\u00e7in hayati \u00f6neme sahiptir. \u00c7al\u0131\u015fanlar\u0131n performans\u0131 ve m\u00fc\u015fteri hizmetleri, bir i\u015fletmenin prestiji \u00fczerinde b\u00fcy\u00fck bir etkiye sahip olabilir. Bu nedenle, i\u015fletmeler ba\u015far\u0131ya ula\u015fmak istiyorsa do\u011fru ekip arkada\u015flar\u0131na sahip olman\u0131n \u00f6nemini anlamak durumundad\u0131r. Ola\u011fan\u00fcst\u00fc hizmet sunan \u00e7al\u0131\u015fanlar i\u015fletmenin m\u00fc\u015fterilere sundu\u011fu de\u011feri artt\u0131racakt\u0131r.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">S\u00fcre\u00e7 (Process)&nbsp;&nbsp;<\/h3>\n\n\n\n<p>Pazarlaman\u0131n bir di\u011fer \u00f6nemli bile\u015feni ise s\u00fcre\u00e7lerdir. \u0130\u015fletmelerin \u00fcr\u00fcn veya hizmetlerini m\u00fc\u015fterilere sunma y\u00f6ntemleri, sat\u0131\u015f hunileri ve da\u011f\u0131t\u0131m sistemleri gibi s\u00fcre\u00e7ler, i\u015fletmenin d\u00fczg\u00fcn \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flar. Ayr\u0131ca do\u011fru organize edilmi\u015f bir s\u00fcre\u00e7, maliyetleri azaltma ve verimlili\u011fi art\u0131rma potansiyeline de sahiptir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fiziksel Unsur (Physical Evidence)&nbsp;&nbsp;<\/h3>\n\n\n\n<p>Son olarak, fiziksel kan\u0131t da pazarlaman\u0131n olmazsa olmaz bir par\u00e7as\u0131d\u0131r. Bir i\u015fletme, \u00fcr\u00fcn ambalaj\u0131, makbuzlar ve m\u00fc\u015fteri hizmetleri gibi fiziksel kan\u0131tlarla m\u00fc\u015fterilerine g\u00fcvence sa\u011flamal\u0131d\u0131r. Ayr\u0131ca genelinde tutarl\u0131 bir marka imaj\u0131 olu\u015fturmak da \u00f6nemlidir. M\u00fc\u015fterilerin markan\u0131z\u0131 duyduklar\u0131nda akl\u0131na ilk gelen \u015fey olman\u0131z, markan\u0131z\u0131 di\u011ferlerinden ay\u0131ran \u00e7ok \u00f6nemli bir fakt\u00f6rd\u00fcr.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/4p-vs-7p.jpg\" alt=\"4p ile 7p aras\u0131ndaki fark\" class=\"wp-image-7746\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/4p-vs-7p.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/12\/4p-vs-7p-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4P-ile-7P-Pazarlamasi-Arasindaki-Fark-Nedir\"><\/span>4P ile 7P Pazarlamas\u0131 Aras\u0131ndaki Fark Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>4P; \u00fcr\u00fcn, yer, fiyatland\u0131rma ve promosyon \u015feklinde s\u0131ralanabilir. Bu kavramlar\u0131n her biri do\u011fru bir <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-stratejileri\" target=\"_blank\" rel=\"noreferrer noopener\">pazarlama stratejisi<\/a> i\u00e7in olmazsa olmazd\u0131r. 7P ise n\u00fcfusun artmas\u0131yla olu\u015fan talep a\u00e7\u0131\u011f\u0131n\u0131 kapatmak ad\u0131na sekt\u00f6rdeki rekabetin artmas\u0131 sonucunda ortaya \u00e7\u0131km\u0131\u015ft\u0131r. M\u00fc\u015fterilerin karar verme s\u00fcre\u00e7lerini etkileyerek onlar\u0131 y\u00f6nlendirmeyi ama\u00e7layan firmalar, art\u0131k \u00fcr\u00fcn\u00fcn de \u00f6tesinde t\u00fcketici odakl\u0131 hareket eder. Hizmet pazarlamas\u0131 alan\u0131nda 4P yetersiz kalaca\u011f\u0131ndan, Philip Kotler\u2019in olu\u015fturdu\u011fu ve daha kapsaml\u0131 olan 7P pazarlama karmas\u0131 geli\u015ftirilmi\u015ftir.<\/p>\n\n\n\n<p>\u0130lginizi \u00e7ekebilecek di\u011fer alakal\u0131 makalelerimiz;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/modern-pazarlama-anlayisi\">Modern Pazarlama Anlay\u0131\u015f\u0131 Nedir?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/uluslararasi-pazarlama-stratejileri\">Uluslararas\u0131 Pazarlama Stratejileri<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/butunlesik-pazarlama\">B\u00fct\u00fcnle\u015fik Pazarlama Nedir?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/agizdan-agiza-pazarlama-nedir\">A\u011f\u0131zdan A\u011fza Pazarlama (Word Of Mouth Marketing) (WOMM) Nedir?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/pazarlamada-konumlandirma-nedir\">Pazarlamada Konumland\u0131rma Nedir?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-ve-geleneksel-pazarlama-arasindaki-farklar\">Dijital Pazarlama ve Geleneksel Pazarlama Aras\u0131ndaki 11 Fark<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">    <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            \u00dcr\u00fcn pazarlamas\u0131 ile hizmet pazarlamas\u0131 aras\u0131ndaki fark nedir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>\u00dcr\u00fcn pazarlamas\u0131, \u00e7o\u011funlukla 4P\u2019nin uyguland\u0131\u011f\u0131 ve \u00fcr\u00fcn\u00fc tan\u0131t\u0131p satmak i\u00e7in kullan\u0131lan s\u00fcreci tan\u0131mlar. Hizmet pazarlamas\u0131 ise genellikle 7P\u2019nin kullan\u0131ld\u0131\u011f\u0131 ve i\u015fletmelerin m\u00fc\u015fterilerine sunduklar\u0131 ekonomik faaliyetleri pazarlamas\u0131 s\u00fcrecini a\u00e7\u0131klar.\u00a0 <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            7P pazarlama karmas\u0131n\u0131n elemanlar\u0131 nelerdir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>7P pazarlama karmas\u0131 4P\u2019ye ek olarak; insan (people), s\u00fcre\u00e7 (process) ve fiziksel olanak (physical evidance) kavramlar\u0131n\u0131 i\u00e7erir. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            4P ve 7P\u2019ye ek ba\u015fka bir pazarlama karmas\u0131 se\u00e7ene\u011fi bulunuyor mu? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Evet, 4P ve 7P haricinde; 5P, 9P, 11P ve 27P gibi \u00e7e\u015fitli pazarlama karmalar\u0131 bulunur. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading3\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_3\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_3\">\n                            4P k\u0131saca nedir?\u00a0\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 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               <\/svg>\n                        <\/div>\n                        <div id=\"collapse_3\" class=\"collapse\" aria-labelledby=\"heading3\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>4P, pazarlaman\u0131n d\u00f6rt \u00f6nemli unsurunun \u0130ngilizce versiyonlar\u0131n\u0131n (Product, Price, Place, Promotion) bir araya gelmesiyle olu\u015fturulmu\u015f bir kavramd\u0131r.\u00a0<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>B\u00fct\u00fcn markalar \u00fcr\u00fcnlerini pazarlamaya \u00e7al\u0131\u015f\u0131rken birtak\u0131m stratejiler geli\u015ftirmek zorundad\u0131r. Genellikle bu stratejiler hakk\u0131ndaki kararlar pazarlama m\u00fcd\u00fcr\u00fc ya da y\u00f6netici taraf\u0131ndan al\u0131n\u0131r. Elbette ki, s\u00f6z konusu pazarlama oldu\u011funda strateji geli\u015ftirebilecek \u00e7ok say\u0131da farkl\u0131 alan bulunmaktad\u0131r. Bir y\u00f6neticinin hakk\u0131nda kararlar alarak farkl\u0131 stratejiler \u00fcretece\u011fi alanlar\u0131n t\u00fcr\u00fcne ise pazarlama karmas\u0131 ad\u0131 verilir. Peki [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":21037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pazarlama Karmas\u0131 Nedir? Elemanlar\u0131 (4P) Nelerdir? - Dopinger<\/title>\n<meta name=\"description\" content=\"Pazarlama karmas\u0131 nedir? Sizlere detayl\u0131 olarak Dopinger blog adresimizde aktard\u0131k. Videolu+G\u00f6rsel anlat\u0131m i\u00e7in t\u0131klay\u0131n\u0131z.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/pazarlama-karmasi-nedir\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pazarlama Karmas\u0131 Nedir? Elemanlar\u0131 (4P) Nelerdir? - Dopinger\" \/>\n<meta property=\"og:description\" content=\"Pazarlama karmas\u0131 nedir? Sizlere detayl\u0131 olarak Dopinger blog adresimizde aktard\u0131k. 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