{"id":7714,"date":"2021-11-30T10:09:48","date_gmt":"2021-11-30T07:09:48","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=7714"},"modified":"2024-10-15T11:54:15","modified_gmt":"2024-10-15T08:54:15","slug":"real-time-bidding","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/real-time-bidding","title":{"rendered":"Real-Time Bidding Nedir?"},"content":{"rendered":"\n<p>Dijital reklamc\u0131l\u0131k sekt\u00f6r\u00fc, yeni inovasyonlar dahilinde ilerleyen <strong>teknoloji<\/strong> ile birlikte her ge\u00e7en g\u00fcn de\u011fi\u015fmeye ve geli\u015fmeye ba\u015flad\u0131. Bu nedenle reklamc\u0131l\u0131k literat\u00fcr\u00fcne yeni kavramlar\u0131n girmesi de ka\u00e7\u0131n\u0131lmaz bir hale geldi. Bahsetti\u011fimiz bu kavramlardan biri olan Real-time bidding metodu da, inovatif reklamc\u0131l\u0131k stratejisinin bir ba\u015fka \u00fcr\u00fcn\u00fcd\u00fcr. Anla\u015f\u0131labilmesi ad\u0131na \u201c<strong>Real-time bidding nedir<\/strong>?\u201d sorusu hakk\u0131nda bilmeniz gerekenleri sizlere detayl\u0131 bir \u015fekilde aktaral\u0131m.<\/p>\n\n\n\n<p>Real-time bidding, yay\u0131nlanacak reklamlar i\u00e7in yerinde ve zaman\u0131nda teklif vermeyi hedefleyen bir sistemi ifade eder. Peki bu ne anlama geliyor? Basit bir \u00f6rnekle bahsetmek gerekirse; mevcut bir kullan\u0131c\u0131n\u0131n ihtiyac\u0131 olan \u00fcr\u00fcn\u00fcn internette ara\u015ft\u0131rmas\u0131n\u0131 yaparken, o \u00fcr\u00fcn\u00fcn reklamlar\u0131na rastlamas\u0131 Real-time bidding stratejisi olarak adland\u0131r\u0131l\u0131r. Asl\u0131nda bu y\u00f6nteme bir nevi \u2018\u2019Elektronik cihazlar\u0131m\u0131z bizi dinliyor.\u2019\u2019 endi\u015fesinin alt\u0131nda yatan ger\u00e7ek sebep de diyebiliriz.<\/p>\n\n\n\n<p>Dilerseniz RTB sisteminin anlam\u0131n\u0131 netle\u015ftirebilmek i\u00e7in verdi\u011fimiz \u00f6rne\u011fi biraz daha detayland\u0131ral\u0131m. Al\u0131\u015fveri\u015f i\u00e7in internet sitelerinde gezerken, arad\u0131\u011f\u0131n\u0131z \u00fcr\u00fcne benzer di\u011fer \u00fcr\u00fcnlerin reklamlar\u0131n kar\u015f\u0131m\u0131za \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u0131kl\u0131kla g\u00f6r\u00fcr\u00fcz. Asl\u0131nda bunun nedeni elektronik cihazlar\u0131m\u0131z\u0131n bizi dinliyor olmalar\u0131 de\u011fildir. RTB sisteminin kullan\u0131lmas\u0131 sayesinde web sitelerinde gezinme hareketlerinizin analiz edilmesidir. Bu analiz sayesinde neye ihtiya\u00e7 duydu\u011fumuz veya ne almak istedi\u011fimize dair bir \u00e7e\u015fit algoritma \u00fcretilir. Daha sonra bu algoritmaya g\u00f6re <strong>ger\u00e7ek zamanl\u0131 hedefleme <\/strong>yap\u0131larak bize ihtiya\u00e7 duydu\u011fumuz \u00fcr\u00fcn ya da hizmetlerin reklam\u0131 g\u00f6sterilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pazarlamacilar-Acisindan-RTB-Nedir\"><\/span>Pazarlamac\u0131lar A\u00e7\u0131s\u0131ndan RTB Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>RTB<\/strong> <strong>reklam<\/strong> sistemi belirli bir \u00fcr\u00fcne ve benzerlerine ula\u015fmaya \u00e7al\u0131\u015fan kullan\u0131c\u0131 i\u00e7in olumlu sonu\u00e7lar do\u011furabilmektedir. Ancak as\u0131l faydas\u0131 \u00fcr\u00fcnlerini ya da hizmetlerini pazarlamaya \u00e7al\u0131\u015fan pazarlamac\u0131lar i\u00e7indir. Tahmin edersiniz ki, \u00fcr\u00fcnlerin <strong>e\u015f zamanl\u0131 sat\u0131n almak<\/strong> isteyen m\u00fc\u015fterilere h\u0131zl\u0131 bir \u015fekilde ula\u015fmas\u0131 her i\u015fletmeye olumlu y\u00f6nde katk\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<p>RTB dedi\u011fimiz sistem size en do\u011fru reklam\u0131 g\u00f6stermek i\u00e7in bir nevi <strong>e\u015f zamanl\u0131 a\u00e7\u0131k artt\u0131rma<\/strong> y\u00f6ntemi uygular. Yani size g\u00f6sterdi\u011fi reklam\u0131 bir e\u015f zamanl\u0131 a\u00e7\u0131k artt\u0131rma y\u00f6ntemiyle se\u00e7er. RTB reklam sistemi i\u00e7in gerekli \u00fccretleri \u00f6dediyseniz sizin \u00fcr\u00fcnleriniz bir havuza yerle\u015fir. Ard\u0131ndan bir kullan\u0131c\u0131 sizinkine benzer bir \u00fcr\u00fcn hakk\u0131nda ara\u015ft\u0131rma yapt\u0131\u011f\u0131nda, havuzdaki \u00fcr\u00fcnler aras\u0131ndan e\u015f zamanl\u0131 a\u00e7\u0131k artt\u0131rma sistemi ile \u00fcr\u00fcn\u00fcn\u00fcz\u00fc se\u00e7er. Bu sistem reklam verenin reklam\u0131n\u0131 en do\u011fru m\u00fc\u015fteriye en do\u011fru zamanda ula\u015ft\u0131rabilmesini sa\u011flar. Paralel olarak da i\u015fletmenin reklam\u0131n\u0131n etkilili\u011fi artar. \u00dcstelik RTB sistemi bu se\u00e7imi yakla\u015f\u0131k olarak 50 milisaniyede ger\u00e7ekle\u015ftirir. Yani siz g\u00f6z\u00fcn\u00fc a\u00e7\u0131p kapay\u0131ncaya kadar kullan\u0131c\u0131n\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kacak reklam \u00e7oktan belirlenmi\u015f olur.<\/p>\n\n\n\n<p>Yani \u00f6zetlemek gerekirse Real-Time Bidding sistemi \u015funlar\u0131 ama\u00e7lar;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklam\u0131 en do\u011fru ki\u015fiye g\u00f6stermek,<\/li>\n\n\n\n<li>En do\u011fru ki\u015fiye en do\u011fru zamanda reklam\u0131 sunmak,<\/li>\n\n\n\n<li>Bu sayede g\u00f6sterilen reklamdan maksimum verimi almak,<\/li>\n\n\n\n<li>Markalar\u0131n bilinirli\u011fini h\u0131zl\u0131 bir \u015fekilde artt\u0131rmak,<\/li>\n\n\n\n<li>Hedef kitleyi do\u011fru \u015fekilde kazanmak,<\/li>\n\n\n\n<li>Sat\u0131\u015f miktar\u0131n\u0131 artt\u0131rarak uygun <strong>fiyatland\u0131rma<\/strong> \u00fczerinden y\u00fcksek oranda kar elde etmek.<\/li>\n<\/ul>\n\n\n\n<p>E\u011fer siz de i\u015fletmeniz i\u00e7in benzer ama\u00e7lar\u0131 benimsediyseniz Real-Time bidding sistemini kullanma fikrini g\u00f6z \u00f6n\u00fcnde bulundurabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1036\" height=\"812\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/11\/real-time-bidding-sistemi-nasil-calisir.png\" alt=\"Real time bidding sistemi nas\u0131l \u00e7al\u0131\u015f\u0131r?\" class=\"wp-image-7717\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/11\/real-time-bidding-sistemi-nasil-calisir.png 1036w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/11\/real-time-bidding-sistemi-nasil-calisir-768x602.png 768w\" sizes=\"(max-width: 1036px) 100vw, 1036px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Real-time-Bidding-Sistemi-Nasil-Calisir\"><\/span>Real-time Bidding Sistemi Nas\u0131l \u00c7al\u0131\u015f\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>RTB sisteminin bir reklam\u0131 en do\u011fru ki\u015fiye en do\u011fru zamanda g\u00f6stermeyi ama\u00e7lad\u0131\u011f\u0131n\u0131 biliyoruz. Peki bu sistem nas\u0131l oluyor da bize en ihtiya\u00e7 duydu\u011fumuz anda en ihtiya\u00e7 duydu\u011fumuz reklam\u0131 g\u00f6steriyor?<\/p>\n\n\n\n<p>Asl\u0131nda RTB \u00e7ok karma\u015f\u0131k bir sistem olmasa da ilk bak\u0131\u015fta anla\u015f\u0131lmas\u0131 zor bir y\u00f6ntem diyebiliriz. \u00c7\u00fcnk\u00fc al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131nda bir y\u00f6ntemle reklamlar g\u00f6steriliyor. \u00d6rne\u011fin RTB sisteminde reklam veren firma veya ki\u015filer sabit fiyatland\u0131rma \u00fczerinden bir reklam yeri sat\u0131n alm\u0131yor. Bunun yerine \u00f6nerilen reklam yerine bir teklif veriyor. Reklam verdikleri \u00fcr\u00fcn\u00fcn en do\u011fru ki\u015fiye en do\u011fru zamanda g\u00f6sterilmesi i\u00e7in verdikleri teklif kazan\u0131rsa reklamlar\u0131 kullan\u0131c\u0131ya g\u00f6steriliyor. \u0130lk bak\u0131\u015fta karma\u015f\u0131k gibi gelse de bu y\u00f6ntem sadece 50 milisaniye s\u00fcr\u00fcyor. \u0130\u015fte RTB yani T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 ile \u2018\u2019Ger\u00e7ek Zamanl\u0131 Teklif Verme\u2019\u2019 sistemi tam da bunu anlat\u0131yor. RTB sisteminin bu sayede hem reklam veren hem de reklam\u0131 g\u00f6ren taraf i\u00e7in \u00e7e\u015fitli faydalar\u0131 oluyor. Bunlar;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reklam\u0131 g\u00f6ren ki\u015fi tam da o an arad\u0131\u011f\u0131 veya ihtiya\u00e7 duydu\u011fu \u00fcr\u00fcn\u00fcn veya hizmetin reklam\u0131n\u0131 \u00f6n\u00fcnde bulur.<\/li>\n\n\n\n<li>Bu sayede vakit kaybetmeden istedi\u011fi \u00fcr\u00fcne ula\u015f\u0131r.<\/li>\n\n\n\n<li>Reklam veren ise \u00fcr\u00fcn\u00fcn\u00fc veya hizmetini en do\u011fru ki\u015fiye en do\u011fru zamanda sunar.<\/li>\n\n\n\n<li>Bu sayede reklamdan alaca\u011f\u0131 fayda maksimum \u015fekilde ger\u00e7ekle\u015fir.<\/li>\n\n\n\n<li>Reklam veren reklama ay\u0131rd\u0131\u011f\u0131 b\u00fct\u00e7eden olabilecek en verimli \u015fekilde yararlan\u0131r. <\/li>\n<\/ul>\n\n\n\n<p>Blo\u011fumuzu be\u011fendiyseniz benzer bir konu olan <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/remarketing-nedir\">Remarketing Nedir?<\/a> isimli yaz\u0131m\u0131z\u0131 da okuyabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Real-Time-Bidding-Hakkinda-Sikca-Sorulan-Sorular\"><\/span>Real-Time Bidding Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Real-Time Bidding sistemi nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>K\u0131saca anlatmak gerekirse, bir reklam\u0131 en do\u011fru ki\u015fiye en do\u011fru zamanda g\u00f6stermeyi ama\u00e7layan bir sistemdir. Bunu sa\u011flamak i\u00e7in kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 \u00f6l\u00e7er. Daha sonra reklam verenlerin teklifini toplayarak en iyi teklifi veren reklam verenin reklam\u0131n\u0131 kullan\u0131c\u0131ya sunar.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Real-Time Bidding ne kadar s\u00fcrer?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 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fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>RTB sistemi olduk\u00e7a karma\u015f\u0131k g\u00f6z\u00fckse de asl\u0131nda g\u00f6z a\u00e7\u0131p kapay\u0131ncaya kadar biter. Yani bir kullan\u0131c\u0131ya hangi reklam\u0131n g\u00f6sterilece\u011fine karar verilmesi yakla\u015f\u0131k 50 ila 100 milisaniye aras\u0131nda ger\u00e7ekle\u015fir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Programatik sat\u0131n alma nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 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height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>RTB gibi son zamanlarda olduk\u00e7a s\u0131k duyulan bir ba\u015fka dijital pazarlama kavram\u0131 da Programatik sat\u0131n almad\u0131r. K\u0131saca anlatmak gerekirse, reklam verenin reklam\u0131n\u0131 daha verimli \u015fekilde sunmas\u0131n\u0131 sa\u011flayan bir sistem diyebiliriz. Yani di\u011fer bir deyi\u015fle Programatik sat\u0131n alma sistemi, RTB sistemini de kullanarak en do\u011fru medyay\u0131 en do\u011fru reklam yerinde yay\u0131nlamay\u0131 sa\u011flamaya \u00e7al\u0131\u015f\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Dijital reklamc\u0131l\u0131k sekt\u00f6r\u00fc, yeni inovasyonlar dahilinde ilerleyen teknoloji ile birlikte her ge\u00e7en g\u00fcn de\u011fi\u015fmeye ve geli\u015fmeye ba\u015flad\u0131. Bu nedenle reklamc\u0131l\u0131k literat\u00fcr\u00fcne yeni kavramlar\u0131n girmesi de ka\u00e7\u0131n\u0131lmaz bir hale geldi. Bahsetti\u011fimiz bu kavramlardan biri olan Real-time bidding metodu da, inovatif reklamc\u0131l\u0131k stratejisinin bir ba\u015fka \u00fcr\u00fcn\u00fcd\u00fcr. Anla\u015f\u0131labilmesi ad\u0131na \u201cReal-time bidding nedir?\u201d sorusu [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":18783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real-Time Bidding (RTB) Nedir? Ne \u0130\u015fe Yarar? - Dopinger<\/title>\n<meta name=\"description\" content=\"Dijital reklam d\u00fcnyas\u0131n\u0131n yeni g\u00f6zdesi Real-time bidding nedir? Ger\u00e7ek zamanl\u0131 hedefleme nedir? 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Yani di\u011fer bir deyi\u015fle Programatik sat\u0131n alma sistemi, RTB sistemini de kullanarak en do\u011fru medyay\u0131 en do\u011fru reklam yerinde yay\u0131nlamay\u0131 sa\u011flamaya \u00e7al\u0131\u015f\u0131r.","inLanguage":"tr"},"inLanguage":"tr"}]}},"_links":{"self":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/7714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=7714"}],"version-history":[{"count":2,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/7714\/revisions"}],"predecessor-version":[{"id":29367,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/7714\/revisions\/29367"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/media\/18783"}],"wp:attachment":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=7714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=7714"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=7714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}