{"id":7681,"date":"2021-11-24T15:03:50","date_gmt":"2021-11-24T12:03:50","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=7681"},"modified":"2024-10-10T17:02:27","modified_gmt":"2024-10-10T14:02:27","slug":"pazarlamada-konumlandirma","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/pazarlamada-konumlandirma","title":{"rendered":"Pazarlamada Konumland\u0131rma Nedir?"},"content":{"rendered":"\n<p>Pazarlama, ki\u015filerin arz ve talepleri sonucu ortaya \u00e7\u0131kan sekt\u00f6rlerin ba\u015f\u0131nda gelir. \u0130nsanl\u0131\u011f\u0131n var oldu\u011fu d\u00f6nemden bu yana \u00e7e\u015fitli etkenlerin \u00e7evresinde evirilerek ilerlemi\u015ftir. G\u00fcn\u00fcm\u00fczde dijital kaynaklara kayan pazarlama sekt\u00f6r\u00fcnde hala en \u00e7ok tart\u0131\u015f\u0131lan konular\u0131n ba\u015f\u0131nda konumland\u0131rma geliyor. Elbette ki, \u00e7o\u011fu i\u015fletme \u00e7a\u011f\u0131n gerekliliklerine ba\u011fl\u0131 kal\u0131p en iyi \u00fcr\u00fcn\u00fc ya da <strong>hizmet<\/strong> t\u00fcrlerini sunmay\u0131 hedefleyebilir. Ancak \u00e7o\u011fu zaman yanl\u0131\u015f anla\u015f\u0131lan konumland\u0131rma, daha net a\u00e7\u0131klan\u0131rsa hayata ge\u00e7irmenin san\u0131ld\u0131\u011f\u0131ndan kolay oldu\u011fu g\u00f6r\u00fclebilir. \u00c7e\u015fitli ara\u015ft\u0131rmalar\u0131n ve verilerin analizinde \u00e7ok daha kolay ortaya koyulabilen konumland\u0131rma konusunda merak edilenleri tek bir ba\u015fl\u0131k alt\u0131nda toplad\u0131k. \u00c7o\u011fu i\u015fletmenin yanl\u0131\u015f bir bak\u0131\u015f a\u00e7\u0131s\u0131yla yakla\u015ft\u0131\u011f\u0131 konumland\u0131rma konusunu bu yaz\u0131m\u0131zla a\u00e7\u0131klamaya \u00e7al\u0131\u015ft\u0131k. <strong>Pazarlamada konumland\u0131rma nedir<\/strong> ne i\u015fe yarar ve neleri do\u011furur, daha yak\u0131ndan inceleyelim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pazarlamada-Konumlandirma-Nedir-Ne-Ise-Yarar\"><\/span><strong>Pazarlamada Konumland\u0131rma Nedir, Ne \u0130\u015fe Yarar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bir noktada pazarlama sekt\u00f6r\u00fcnde konumland\u0131rma kavram\u0131, t\u00fcketici alg\u0131s\u0131n\u0131 de\u011fi\u015ftirebilmekle birebir ili\u015fkilidir. \u00d6yle ki <strong>hedef kitle<\/strong> i\u00e7in sunaca\u011f\u0131n\u0131z <strong>\u00fcr\u00fcn<\/strong> ya da hizmetler kar\u015f\u0131s\u0131nda t\u00fcketicinin g\u00f6sterdi\u011fi davran\u0131\u015f bi\u00e7imi olarak adland\u0131r\u0131labilir. Bu konuyu \u015fu \u015fekilde d\u00fc\u015f\u00fcnebilirsiniz. Kar\u015f\u0131n\u0131zda ayn\u0131 \u00fcr\u00fcn\u00fc ya da hizmeti size sunan birden fazla firma var. Siz i\u00e7lerinden bir tanesini se\u00e7iyorsunuz. Se\u00e7iminiz rastgele yap\u0131lm\u0131\u015f gibi dursa da asl\u0131nda sizi o firmay\u0131 ya da markay\u0131 se\u00e7meye iten baz\u0131 nedenler var. \u0130\u015fte bu nedenlerin hepsi markan\u0131n kendini nas\u0131l konumland\u0131rd\u0131\u011f\u0131yla ili\u015fkilidir.<\/p>\n\n\n\n<p>Basit \u00f6rnekler ile a\u00e7\u0131klamak gerekirse; baz\u0131 firma ya da markalar kendilerini \u201cen l\u00fcks\u201d \u00fcr\u00fcn\u00fc satan baz\u0131lar\u0131 da \u201cen dayan\u0131kl\u0131\u201d \u015feklinde konumlar. Bu mant\u0131k alt\u0131nda ilerleyen firma ya da marka bir s\u00fcre sonra t\u00fcketicinin g\u00f6z\u00fcnde de o \u015fekilde yer edinir. T\u00fcketicinin g\u00f6z\u00fcnde edinilen bu izlenim de sizin hedef kitlenizi netle\u015ftirir. Hedefinize ait bu pazarda konumland\u0131rma ki\u015filerin slogan\u0131n\u0131z\u0131 duydu\u011fu anda sizi tan\u0131malar\u0131yla sonu\u00e7lan\u0131r. Keza slogan\u0131n\u0131z sizi <strong>rakip<\/strong> firmalardan ay\u0131racak en \u00f6nemli detaylardand\u0131r. T\u00fcm bunlara ba\u011fl\u0131 kalarak pazarlamada konumland\u0131rma ne i\u015fe yarar listeleyelim:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Konumland\u0131rma stratejilerini ba\u015far\u0131l\u0131 y\u00fcr\u00fctebilen firma ya da markalar t\u00fcketici g\u00f6z\u00fcnde unutulmazl\u0131\u011fa eri\u015fir.<\/li>\n\n\n\n<li>T\u00fcketicinin marka kar\u015f\u0131s\u0131nda alaca\u011f\u0131n\u0131 konumu, konumland\u0131rma stratejileri belirler.<\/li>\n\n\n\n<li>Potansiyel kitle ve hedef kitle se\u00e7iminde konumland\u0131rman\u0131n b\u00fcy\u00fck etkileri vard\u0131r.<\/li>\n\n\n\n<li>Firman\u0131n marka de\u011ferinin ortaya \u00e7\u0131kmas\u0131 konumland\u0131rma konusuyla yak\u0131ndan ili\u015fkilidir. E\u011fer de\u011feri giderek y\u00fckselen bir marka ile kar\u015f\u0131la\u015f\u0131yorsan\u0131z mutlaka pazardaki stratejilerine bir g\u00f6z atmak gerekir.<\/li>\n\n\n\n<li>Yanl\u0131\u015f konumland\u0131rma ile \u00fcr\u00fcn ya da marka de\u011ferini art\u0131ramayan \u015firketler yeniden konumlama stratejilerine y\u00f6nelerek sil ba\u015ftan sekt\u00f6re ad\u0131m atabilirler.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/marka-kimligi-nedir\">Marka Kimli\u011fi Nedir? Nas\u0131l Olu\u015fturulur?<\/a> yaz\u0131m\u0131z\u0131 da incelemek isteyebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pazarlamada-Konumlandirma-Turleri-Nelerdir\"><\/span><strong>Pazarlamada Konumland\u0131rma T\u00fcrleri Nelerdir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u00dcr\u00fcn<\/strong> ve hizmetlerini t\u00fcketici grubuna satmay\u0131 ama\u00e7layan her i\u015fletme kendine ait bir konumlama stratejisi izler. Bu durum elbette sizin izleyece\u011finiz ana yolu g\u00f6steren k\u00fc\u00e7\u00fck ipu\u00e7lar\u0131 i\u00e7ermek zorundad\u0131r. \u00d6rne\u011fin l\u00fcks \u00fcr\u00fcnler pazarlamak isteyen bir firma, pazardaki konumunu asla daha d\u00fc\u015f\u00fck \u00fcr\u00fcnler aras\u0131nda de\u011ferlendirmez. Amac\u0131 kendisi gibi l\u00fcks \u00fcr\u00fcnler pazarlayan i\u015fletmelerle ayn\u0131 dilimde yer almak hatta onlar\u0131 oradan elemektir. Bu ba\u011flamda d\u00fcnya \u00fczerinde var olan t\u00fcm i\u015fletmelerin izledi\u011fi farkl\u0131 <strong>pazarlamada konumland\u0131rma stratejileri<\/strong> kapsam\u0131nda ortaya \u00e7\u0131kan <strong>konumland\u0131rma \u00e7e\u015fitleri<\/strong> nelerdir, bir g\u00f6z atabilirsiniz.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dcr\u00fcn ya da hizmet fiyatland\u0131rmas\u0131,<\/li>\n\n\n\n<li>Hizmet veya \u00fcr\u00fcn \u00f6zelliklerine, sa\u011flad\u0131\u011f\u0131 faydalara g\u00f6re konumland\u0131rma,<\/li>\n\n\n\n<li>\u00dcr\u00fcn ya da hizmet kalitesine g\u00f6re konumlanma,<\/li>\n\n\n\n<li>\u00dcr\u00fcn \/hizmet kullan\u0131m\u0131 ya da uygulamas\u0131na g\u00f6re,<\/li>\n\n\n\n<li>Rakiplerinize g\u00f6re konumlanma,<\/li>\n\n\n\n<li>Kullan\u0131c\u0131 gruba g\u00f6re konumlanma.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00dcr\u00fcn\/ Hizmet Fiyatland\u0131rmas\u0131<\/strong><\/h3>\n\n\n\n<p>\u00c7o\u011fu i\u015fletmenin \u00f6nem verdi\u011fi konumland\u0131rma t\u00fcrlerinden biri fiyatland\u0131rmad\u0131r. Bu konumland\u0131rma \u015feklini benimseyen <strong>rakip<\/strong> firmalar aras\u0131ndan s\u0131yr\u0131lman\u0131z gerekir. Keza bu grubun hedef kitlesindeki ki\u015filer i\u00e7in sunulan \u00fcr\u00fcn ya da hizmetin fiyat\u0131 bir hayli \u00f6nemlidir. E\u011fer siz b\u00f6lgenizdeki \u201cen ucuz hal\u0131 y\u0131kama\u201d hizmeti vermeyi hedefliyorsan\u0131z; bu hizmeti veren ki\u015filerden \u00e7ok daha iyi i\u015f \u00e7\u0131karmal\u0131 ve kaliteli hizmeti en uygun <strong>fiyat stratejileri<\/strong> ile sunmak zorundas\u0131n\u0131z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00dcr\u00fcn\/Hizmet \u00d6zellikleri ve Sa\u011flad\u0131\u011f\u0131 Faydalar<\/strong><\/h3>\n\n\n\n<p>Firman\u0131z\u0131 bu grupta konumlama karar\u0131 al\u0131yorsan\u0131z satmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z her ne olursa olsun t\u00fcketicinin akl\u0131nda belli bir noktaya hitap etmeniz gerekiyor. Sizinle ayn\u0131 \u00fcr\u00fcn\u00fc\/<strong>hizmet<\/strong> \u00e7e\u015fidini pazarlayan firmalar aras\u0131ndan s\u0131yr\u0131l\u0131p t\u00fcketicinin akl\u0131nda yer edinebileniz buna ba\u011fl\u0131. \u00d6rne\u011fin TV sat\u0131c\u0131s\u0131 olarak bir d\u00fcnya markas\u0131 olmay\u0131 hedefliyorsan\u0131z t\u00fcm pazarlama stratejileriniz ve piyasadaki konumunuz yenilik\u00e7i bir bak\u0131\u015f\u0131 a\u00e7\u0131s\u0131 yakalamak zorundad\u0131r. \u201cT\u00fcrkiye\u2019nin teknolojik geli\u015fmeleri takip eden en yenilik\u00e7i firmas\u0131\u201d konumland\u0131rmas\u0131 gibi \u00e7e\u015fitli iddial\u0131 ta\u015f\u0131man\u0131z gerekir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00dcr\u00fcn\/Hizmet Kalitesi<\/strong><\/h3>\n\n\n\n<p>Pazarlamada <strong>konumland\u0131rma \u00e7e\u015fitleri<\/strong> a\u00e7\u0131s\u0131ndan olduk\u00e7a dikkat \u00e7eken maddelerden biri kaliteye odaklanmakt\u0131r. Bu pazar grubuna giren i\u015fletme ya da t\u00fcketiciler i\u00e7in dikkat edilen unsur <strong>\u00fcr\u00fcn<\/strong> ya da hizmetin kalitesidir. Ki\u015filerin kafas\u0131nda bu \u015fekilde yer edinmek i\u00e7in verece\u011finiz m\u00fccadele sizin y\u0131llar boyunca yerinizi koruman\u0131z\u0131 sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00dcr\u00fcn\/Hizmet Kullan\u0131m\u0131 ve Uygulamas\u0131<\/strong><\/h3>\n\n\n\n<p>Ortaya koymaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z markan\u0131n kullan\u0131m kolayl\u0131klar\u0131n\u0131 t\u00fcketiciye vurgulamak \u00fczerine kuruludur. Keza \u00e7o\u011fu kaynakta bu alan kolayl\u0131k ile e\u015fle\u015ftirilir. T\u00fcketiciye kolay bir kullan\u0131m imk\u00e2n\u0131 yaratan \u00e7o\u011fu markay\u0131 bu kriterlerle e\u015fle\u015ftirebiliriz. \u00d6rne\u011fin kolay iade y\u00f6ntemleri kullanan e-ticaret firmalar\u0131 ya da cep telefonlar\u0131nda kullan\u0131labilen ma\u011faza uygulamalar\u0131 buna iyi bir \u00f6rnek olacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rakipler<\/strong><\/h3>\n\n\n\n<p>Girece\u011finiz pazarda hizmet veren <strong>rakip<\/strong> firmalara kar\u015f\u0131 konumland\u0131rma yapabilirsiniz. Bu noktada dikkat edilecek husus, bu firmalar\u0131n g\u00f6remedi\u011fi, a\u00e7\u0131kta kalan ve m\u00fc\u015fteriyi cezbedecek noktalar\u0131 tespit etmeyle olabilir. O noktalar\u0131 tespit etti\u011finiz anda t\u00fcketicinin akl\u0131nda \u201cdi\u011ferlerinden daha iyi\u201d alg\u0131s\u0131n\u0131 olu\u015fturabilirsiniz. B\u00f6ylece <strong>hedef kitle <\/strong>olarak belirledi\u011finiz \u00e7evre daha da geni\u015fleyecektir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Kullan\u0131c\u0131 Grubuna G\u00f6re Konumlanma<\/strong><\/h3>\n\n\n\n<p>Bu konumlanma \u00e7e\u015fidini \u00f6rnek vererek a\u00e7\u0131klamak gerekirse; sadece bebeklere odaklanan e-bebek markas\u0131 gibi d\u00fc\u015f\u00fcn\u00fclebilir. Yine sadece erkekler i\u00e7in deodorant \u00fcreten AXE markas\u0131 d\u00fc\u015f\u00fcn\u00fclebilir. Keza bu iki marka da kullan\u0131c\u0131 gruba g\u00f6re konum alm\u0131\u015ft\u0131r Ayr\u0131ca strateji ve \u00fcr\u00fcnlerini onlara g\u00f6re \u015fekillendirmi\u015ftir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1050\" height=\"826\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/11\/pazar-konumlandirma-stratejisi-nasil-belirlenir.png\" alt=\"Pazarlamada konumland\u0131rma stratejisi nas\u0131l belirlenir?\" class=\"wp-image-7683\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/11\/pazar-konumlandirma-stratejisi-nasil-belirlenir.png 1050w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/11\/pazar-konumlandirma-stratejisi-nasil-belirlenir-768x604.png 768w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pazar-Konumlandirma-Stratejisi-Nasil-Belirlenir\"><\/span><strong>Pazar Konumland\u0131rma Stratejisi Nas\u0131l Belirlenir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Pazarlamada konumland\u0131rma stratejisi<\/strong>; K\u00fc\u00e7\u00fck, orta ya da b\u00fcy\u00fck \u00f6l\u00e7ekli \u015firketler taraf\u0131ndan i\u015finde en iyisi olmak ad\u0131na kullan\u0131l\u0131r. Burada zor olan, do\u011fru stratejiyi nas\u0131l bulacaklar\u0131yla alakal\u0131d\u0131r. Keza \u00e7o\u011fu zaman t\u00fcm bile\u015fenler yeterli olsa bile i\u015fletme do\u011fru konumland\u0131rmay\u0131 yapamaz. Bu sebeple marka olma yolunda ilerleyemez. O sebepledir ki ilk olarak <strong>pazarlamada konumland\u0131rma nedir<\/strong> sorusuna yan\u0131t verebilmelidir. Sonras\u0131nda da kendi stratejisini olu\u015fturmal\u0131d\u0131r. Ba\u015far\u0131l\u0131 firmalar\u0131n izledi\u011fi pazarda <strong>konumland\u0131rma \u00e7e\u015fitleri<\/strong> nelerdir, nas\u0131l olur bir g\u00f6z atal\u0131m.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rakip firmalar ile kar\u015f\u0131la\u015ft\u0131rma yapmak,<\/li>\n\n\n\n<li>Mevcut piyasa konumuna odaklanmak,<\/li>\n\n\n\n<li>\u015eirketin rakipler \u00fczerindeki benzersiz noktalar\u0131na odaklanmak,<\/li>\n\n\n\n<li>Yeniden konumland\u0131rma.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rakip Firmalar ile Kar\u015f\u0131la\u015ft\u0131rma Yapmak<\/strong><\/h3>\n\n\n\n<p>Girmeyi hedefledi\u011finiz pazarda hangi firmalar bulunuyor mutlaka ara\u015ft\u0131rma yapman\u0131z gerekiyor. Bu firmalar\u0131n \u00f6n\u00fcne ge\u00e7ebilmenin ilk \u015fart\u0131 o firmalar\u0131n hangi konumland\u0131rma t\u00fcr\u00fcn\u00fc kulland\u0131\u011f\u0131n\u0131 saptamakt\u0131r. Firmalar ile kendi firman\u0131z aras\u0131ndaki farklar\u0131 kar\u015f\u0131la\u015ft\u0131rmak ve g\u00fc\u00e7l\u00fc yanlar\u0131n\u0131z\u0131 ortaya \u00e7\u0131karman\u0131z gerekmektedir. Aran\u0131zdaki farklar\u0131 bir konumland\u0131rma \u00e7e\u015fidi olarak ortaya koyarsan\u0131z ba\u015far\u0131 oran\u0131n\u0131z artacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mevcut Piyasa Konumuna Odaklanmak<\/strong><\/h3>\n\n\n\n<p>Pazardaki konumuzu, yeniden \u015fekillendirece\u011finiz konumu ve aras\u0131ndaki farklar\u0131 dikkatle inceleyin. Yeni bir konumland\u0131rma yaratmak size nas\u0131l art\u0131lar kazand\u0131racak ve bu art\u0131lar\u0131 vazge\u00e7ilmez k\u0131labilecek konumda m\u0131s\u0131n\u0131z?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u015eirketinizin Rakipler \u00dczerindeki Benzersiz Noktalar\u0131na Odaklanmak<\/strong><\/h3>\n\n\n\n<p>Sunaca\u011f\u0131n\u0131z <strong>\u00fcr\u00fcn<\/strong> ya da hizmetin rakiplerden bir fark\u0131 olmak zorundad\u0131r. Bu fark\u0131 bulmak ve \u00fczerine e\u011filmek gerekiyor. E\u011fer i\u00e7inde bulundu\u011funuz pazarda ayn\u0131 kalite, ayn\u0131 fiyat ve ayn\u0131 zihniyetle <strong>hizmet<\/strong> vermeyi d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z aralar\u0131ndan s\u0131yr\u0131lman\u0131z \u00e7ok zor olacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Yeniden Konumland\u0131rma Se\u00e7eneklerini De\u011ferlendirin<\/strong><\/h3>\n\n\n\n<p>\u00c7o\u011fu firma belli bir konumland\u0131rma yapmadan ya da yanl\u0131\u015f konumland\u0131rma ile pazara giri\u015f yapabilir. Bu durum elbette i\u015fin \u00f6z\u00fc olan \u201c<strong>pazarlamada konumland\u0131rma nedir?\u201d<\/strong> sorusuna net yan\u0131t verememi\u015f olmaktan kaynaklan\u0131r. B\u00f6yle bir durumda da \u00f6ne \u00e7\u0131kmak i\u00e7in yeniden konumland\u0131rma yapmak gerekir. <strong>Pazarlamada b\u00f6l\u00fcmlendirme, hedefleme ve konumland\u0131rma<\/strong> konular\u0131n\u0131 bu noktada tekrardan de\u011ferlendirmek gerekir. Yeniden konumland\u0131rma \u00e7o\u011fu zaman \u00fcr\u00fcn i\u00e7eri\u011fini de\u011fi\u015ftirme, ambalaj\u0131 de\u011fi\u015ftirme ya da <strong>fiyat stratejileri<\/strong> ile oynama \u015feklindedir. Maliyeti di\u011ferlerine g\u00f6re \u00e7ok daha zordur keza marka, prestij ve <strong><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/hedef-kitle-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">hedef kitle<\/a><\/strong> kayb\u0131 ya\u015fam\u0131\u015ft\u0131r. Bunun yerine yeni bir \u00fcr\u00fcn ya da <strong>hizmet<\/strong> ile pazara giri\u015f sa\u011flanabilir. <\/p>\n\n\n\n<p>Blo\u011fumuzu be\u011fendiyseniz <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/pazarlama-iletisimi\">Pazarlama \u0130leti\u015fimi Nedir?<\/a> isimli yaz\u0131m\u0131z\u0131 da okuyabilirsiniz.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Pazarda konumland\u0131rma yapmak neden \u00f6nemli bir unsurdur?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Herhangi bir pazara giri\u015f yap\u0131p \u00fcr\u00fcn ya da hizmet pazarlamak, o pazarda var olan rakiplerle m\u00fccadele etmeyi gerektirir. E\u011fer ilk ad\u0131m olarak bir konumland\u0131rma yapmadan i\u015fe koyulursan\u0131z bir s\u00fcre sonra o markalar aras\u0131ndan s\u0131yr\u0131lamazs\u0131n\u0131z. \u00dcr\u00fcn ya da hizmetinizin herhangi bir \u00f6zelli\u011fi ile di\u011ferlerinin \u00f6n\u00fcne ge\u00e7mesini istiyorsan\u0131z konumland\u0131rma konusuna a\u011f\u0131rl\u0131k vermelisiniz.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Konumland\u0131rma yapmak i\u015fletmelere ne gibi faydalar sa\u011flar?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Var olan bir pazarda yeni bir marka olarak yola \u00e7\u0131k\u0131yorsan\u0131z konumland\u0131rma yaparak ilerlemek size izlenebilecek bir yol haritas\u0131 sunar. Rakip firmalar\u0131 tan\u0131yarak, onlar\u0131n eksik oldu\u011fu alanlara y\u00f6nelmenizi destekler. Bu sayede ad\u0131m att\u0131\u011f\u0131n\u0131z pazarda daha uzun soluklu bir yol izlersiniz. Ayn\u0131 zamanda d\u00fcnya markas\u0131 haline gelmek i\u00e7in at\u0131lacak ilk ad\u0131m ku\u015fkusuz konumland\u0131rman\u0131z\u0131 yapmaktan ge\u00e7iyor.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Yeniden konumland\u0131rma yapmak neden daha zor bir s\u00fcre\u00e7tir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 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11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>\u00c7o\u011fu i\u015fletme pazardaki konumu hakk\u0131nda yanl\u0131\u015f kararlar verebiliyor. Bu karar\u0131 d\u00fczeltmek i\u00e7in yeniden konumland\u0131rma t\u00fcr\u00fcne e\u011filim g\u00f6steriyor. Ancak \u00fcst \u00fcste yap\u0131lan yanl\u0131\u015flar ba\u015fta markan\u0131n prestijini sars\u0131p sat\u0131\u015flar\u0131n\u0131 d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fc gibi hedef kitlenin de azalmas\u0131yla sonu\u00e7lanabilir. B\u00f6yle durumlarda kaybedilen g\u00fcvenin kazan\u0131lmas\u0131 olduk\u00e7a zor ve risklidir. Bunu tarih boyunca fazlas\u0131yla ya\u015fayan i\u015fletmeler yeniden konumland\u0131rma yerine yeni bir \u00fcr\u00fcn ya da marka \u00e7at\u0131s\u0131 alt\u0131nda faaliyetlerine devam etmeyi se\u00e7iyor.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Pazarlama, ki\u015filerin arz ve talepleri sonucu ortaya \u00e7\u0131kan sekt\u00f6rlerin ba\u015f\u0131nda gelir. \u0130nsanl\u0131\u011f\u0131n var oldu\u011fu d\u00f6nemden bu yana \u00e7e\u015fitli etkenlerin \u00e7evresinde evirilerek ilerlemi\u015ftir. G\u00fcn\u00fcm\u00fczde dijital kaynaklara kayan pazarlama sekt\u00f6r\u00fcnde hala en \u00e7ok tart\u0131\u015f\u0131lan konular\u0131n ba\u015f\u0131nda konumland\u0131rma geliyor. Elbette ki, \u00e7o\u011fu i\u015fletme \u00e7a\u011f\u0131n gerekliliklerine ba\u011fl\u0131 kal\u0131p en iyi \u00fcr\u00fcn\u00fc ya da hizmet [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":19450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pazarlamada Konumland\u0131rma Nedir? Nas\u0131l Yap\u0131l\u0131r? (Videolu Anlat\u0131m)<\/title>\n<meta name=\"description\" content=\"Pazarlamada konumland\u0131rma nedir? T\u00fcrleri nelerdir? Detayl\u0131ca \u00f6\u011frenmek i\u00e7in blo\u011fumuzu ziyaret edin. G\u00f6rsel anlat\u0131m olarak an\u0131nda \u00f6\u011frenin!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/pazarlamada-konumlandirma\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pazarlamada Konumland\u0131rma Nedir? Nas\u0131l Yap\u0131l\u0131r? (Videolu Anlat\u0131m)\" \/>\n<meta property=\"og:description\" content=\"Pazarlamada konumland\u0131rma nedir? T\u00fcrleri nelerdir? Detayl\u0131ca \u00f6\u011frenmek i\u00e7in blo\u011fumuzu ziyaret edin. G\u00f6rsel anlat\u0131m olarak an\u0131nda \u00f6\u011frenin!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/pazarlamada-konumlandirma\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-24T12:03:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-10T14:02:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/11\/pazarlama-konumlandirma-ne-demek.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"H\u00fcseyin \u00c7etin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"H\u00fcseyin \u00c7etin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/pazarlamada-konumlandirma#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/pazarlamada-konumlandirma\"},\"author\":{\"name\":\"H\u00fcseyin \u00c7etin\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/55d778f0752d8abadc326d5d9cd49690\"},\"headline\":\"Pazarlamada Konumland\u0131rma Nedir?\",\"datePublished\":\"2021-11-24T12:03:50+00:00\",\"dateModified\":\"2024-10-10T14:02:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/pazarlamada-konumlandirma\"},\"wordCount\":1905,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/pazarlamada-konumlandirma#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/11\/pazarlama-konumlandirma-ne-demek.jpg\",\"articleSection\":[\"Dijital Pazarlama\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/pazarlamada-konumlandirma#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/pazarlamada-konumlandirma\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/pazarlamada-konumlandirma\",\"name\":\"Pazarlamada Konumland\u0131rma Nedir? 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