{"id":7649,"date":"2021-11-23T10:43:26","date_gmt":"2021-11-23T07:43:26","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=7649"},"modified":"2024-09-23T13:42:38","modified_gmt":"2024-09-23T10:42:38","slug":"pest-analizi","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/pest-analizi","title":{"rendered":"PEST Analizi Nedir?"},"content":{"rendered":"\n<p>K\u00fcreselle\u015fen d\u00fcnya, ekonomik k\u00fcreselle\u015fmeyi de beraberinde getiriyor. \u00c7ok uluslu \u015firketlerin say\u0131lar\u0131n\u0131n artmas\u0131, bir tesad\u00fcf de\u011fil elbette. Art\u0131k \u015firketler lokal olarak \u00e7al\u0131\u015fmaktan \u00e7ok, b\u00fcy\u00fcmeyi ve uluslararas\u0131 i\u015f yapmay\u0131 hedefliyorlar. Bu ba\u011flamda ba\u015fvurulan en temel y\u00f6ntemlerden biri de PEST Analizi. Bu yaz\u0131m\u0131zda \u201c<strong>PEST Analizi Nedir<\/strong>?\u201d sorusuna cevap vermeyi deneyece\u011fiz.<\/p>\n\n\n\n<p><strong><em>PEST analizi, stratejik planlaman\u0131z\u0131n bir par\u00e7as\u0131 olarak pazar ve pazar f\u0131rsat analizi i\u00e7in bir y\u00f6ntemdir. Firman\u0131za ve \u00e7evresine d\u0131\u015far\u0131dan bakma imk\u00e2n\u0131 sunar. Elde edilen sosyolojik verilerle yeni bir strateji kurulabilir.<\/em><\/strong><\/p>\n\n\n\n<p>PEST k\u0131saltmas\u0131, \u015fu kelimelerin ba\u015f harflerinin birle\u015fiminden olu\u015fmaktad\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P: Siyasi \/ <strong>politik<\/strong> fakt\u00f6rler,<\/li>\n\n\n\n<li>E: <strong>Ekonomik<\/strong> fakt\u00f6rler,<\/li>\n\n\n\n<li>S: <strong>Sosyolojik<\/strong> fakt\u00f6rler,<\/li>\n\n\n\n<li>T: <strong>Teknolojik<\/strong> fakt\u00f6rler anlam\u0131na gelmektedir.<\/li>\n<\/ul>\n\n\n\n<p>Diyelim ki, Asya&#8217;da yeni bir i\u015f yeri kurmak istiyorsunuz. B\u00f6yle bir durumda bir i\u015f arkada\u015f\u0131n\u0131z\u0131n size b\u00f6lgenin \u00f6zellikle y\u00fcksek potansiyele sahip oldu\u011funu s\u00f6ylemesi yeterli de\u011fildir. Bu a\u00e7\u0131klamaya g\u00f6re bir yat\u0131r\u0131m karar\u0131 veremezsiniz. Yabanc\u0131 dil genellikle sorunlar\u0131n en k\u00fc\u00e7\u00fc\u011f\u00fcd\u00fcr. Temel olarak, oradaki sosyal sistem hakk\u0131nda bilgi edinmek gerekir. Bu tip bir <strong>i\u015fletme analizi<\/strong> yapmaya yarayan \u015fey asl\u0131nda temelde PEST analizidir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin: \u201cSiyasi kararlar nas\u0131l al\u0131n\u0131r?\u201d ya da \u201cYolsuzluk, ne derecede yayg\u0131nd\u0131r?\u201d<\/p>\n\n\n\n<p>Potansiyel m\u00fc\u015fteriler ve \u00e7al\u0131\u015fanlar hakk\u0131ndaki sorular da olduk\u00e7a \u00f6nemlidir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin: \u201cYerel e\u011fitim d\u00fczeyi nedir?\u201d ya da \u201c\u015eirketiniz i\u00e7in do\u011fru i\u015fg\u00fcc\u00fcn\u00fc bulabilecek misiniz?\u201d ya da \u201cM\u00fc\u015fterilerin ne gibi ihtiya\u00e7lar var?\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dort-Etki-Alani\"><\/span>D\u00f6rt Etki Alan\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c7ok say\u0131da soru ve bilgiyi takip edebilmeniz i\u00e7in PEST analizi, \u00f6nemli sorular\u0131 pragmatik olarak k\u00fcmeleyebilece\u011finiz ve b\u00f6ylece sonunda faydal\u0131 bir karar \u015fablonu alabilece\u011finiz <strong>analizler<\/strong> i\u00e7in d\u00f6rt alan sunar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Siyasi Fakt\u00f6rler<\/h3>\n\n\n\n<p>Buradaki ana odak, a\u015fa\u011f\u0131dakiler gibi yasal y\u00f6nler \u00fczerindedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sekt\u00f6rle ilgili yasalar,<\/li>\n\n\n\n<li>Vergi mevzuat\u0131,<\/li>\n\n\n\n<li>Sermaye ve emek transferini d\u00fczenlemek,<\/li>\n\n\n\n<li>Siyasi istikrar,<\/li>\n\n\n\n<li>Serbest ticaret b\u00f6lgelerinde entegrasyon.<\/li>\n<\/ul>\n\n\n\n<p>Bu gibi konular siyasi fakt\u00f6rlerin bir par\u00e7as\u0131d\u0131r. \u0130\u015f yap\u0131lacak \u00e7evrenin siyasi fakt\u00f6rleri incelenirken bu konular detayl\u0131ca analiz edilmelidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ekonomik Fakt\u00f6rler<\/h3>\n\n\n\n<p>Bu alanda, \u015funlar gibi ekonomik fakt\u00f6rlerin geli\u015fimine yak\u0131ndan bakmak \u00f6nemlidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ekonomik d\u00f6ng\u00fcler,<\/li>\n\n\n\n<li>\u0130\u015fsizlik,<\/li>\n\n\n\n<li>Kaynak kullan\u0131labilirli\u011fi,<\/li>\n\n\n\n<li>S\u00f6z konusu end\u00fcstriler,<\/li>\n\n\n\n<li>Sanayi yap\u0131lar\u0131.<\/li>\n<\/ul>\n\n\n\n<p>Bu gibi ekonomik fakt\u00f6rlere odaklanmak bir \u015firketin i\u015f yapaca\u011f\u0131 ortamda do\u011fru stratejiyi uygulamas\u0131 ba\u011flam\u0131nda olduk\u00e7a \u00f6nemlidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sosyolojik Fakt\u00f6rler<\/h3>\n\n\n\n<p>\u015eirketinizle ancak yerel halk\u0131n izin verdi\u011fi kadar iyi hareket edebilirsiniz. Bu nedenle <strong>sosyolojik<\/strong> fakt\u00f6rler, n\u00fcfus ve demografi alanlar\u0131yla ilgilenmektedir. Bununla birlikte <strong>sosyolojik<\/strong> fakt\u00f6rler, a\u015fa\u011f\u0131dakiler gibi y\u00f6nlere \u0131\u015f\u0131k tutmaktad\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gelir da\u011f\u0131l\u0131m\u0131,<\/li>\n\n\n\n<li>Hareketlilik,<\/li>\n\n\n\n<li>E\u011fitim seviyesi,<\/li>\n\n\n\n<li>T\u00fcketici davran\u0131\u015flar\u0131.<\/li>\n<\/ul>\n\n\n\n<p>Bu alanlarda yap\u0131lan derin incelemeler sonucu genel bir sosyok\u00fclt\u00fcrel resim \u00e7izilir ve bu resim \u00fczerinden strateji planlamas\u0131 yap\u0131l\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Teknolojik Fakt\u00f6rler<\/h3>\n\n\n\n<p>Teknoloji odakl\u0131 bir \u015firketle b\u00fcy\u00fcmek istiyorsan\u0131z, o zaman istenen yerde mevcut <strong>teknolojik<\/strong> seviyeyi ger\u00e7ek\u00e7i bir \u015fekilde de\u011ferlendirmek \u00f6zellikle \u00f6nemlidir. Hem bir b\u00fct\u00fcn olarak ekonominin <strong>teknolojik<\/strong> ko\u015fullar\u0131 hem de kendi \u015fubesinin yan\u0131 s\u0131ra tedarik\u00e7i ve m\u00fc\u015fteri \u015fubelerininkiler de \u00f6nemlidir. Ayr\u0131ca <strong>teknolojik<\/strong> fakt\u00f6rler \u015fu alanlarla da ilgilidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Devlet ve \u00f6zel Ar-Ge harcamalar\u0131 ve tesisleri,<\/li>\n\n\n\n<li>\u00dcr\u00fcnlerin d\u00f6ng\u00fc a\u015famalar\u0131.<\/li>\n<\/ul>\n\n\n\n<p>Kontrol listenizi tamamlad\u0131ktan sonra, bu size yard\u0131mc\u0131 olur ancak yine de sava\u015f\u0131n yaln\u0131zca yar\u0131s\u0131 tamamlad\u0131n\u0131z demektir. Tek tek fakt\u00f6rleri bir anl\u0131k g\u00f6r\u00fcnt\u00fcde e\u015fle\u015ftirmek pek mant\u0131kl\u0131 de\u011fil. Ne de olsa, Asya&#8217;ya bir u\u00e7ak ziyareti planlam\u0131yorsunuz, bunun yerine uzun vadeli bir taahh\u00fcd\u00fcn\u00fcz var.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1050\" height=\"826\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/11\/pest-analizi-ne-ise-yarar.png\" alt=\"Pest analizi ne i\u015fe yarar?\" class=\"wp-image-7655\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/11\/pest-analizi-ne-ise-yarar.png 1050w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/11\/pest-analizi-ne-ise-yarar-768x604.png 768w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zaman-Icinde-Etkilesim\"><\/span>Zaman \u0130\u00e7inde Etkile\u015fim<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gelecekteki seyahat hedefinizin g\u00fcvenilir bir resmini elde etmek i\u00e7in, yaln\u0131zca fakt\u00f6rlerin kendilerine \u0131\u015f\u0131k tutmak de\u011fil, ayn\u0131 zamanda arkas\u0131ndaki itici g\u00fc\u00e7leri belirlemek de \u00e7ok \u00f6nemlidir. Soru \u015fu: PEST analizinizin bireysel alanlar\u0131 \u00fczerinde etkisi olacak hangi g\u00fc\u00e7ler sahada \u00e7al\u0131\u015f\u0131yor? \u0130stedi\u011finiz b\u00f6lgede BT yap\u0131s\u0131 nas\u0131l geli\u015fecek? Yukar\u0131da belirtilen d\u00f6rt etkili fakt\u00f6r\u00fcn her biri i\u00e7in, de\u011fi\u015fiklikleri ve de\u011fi\u015fikli\u011fe neden olan itici g\u00fc\u00e7leri belirlemek i\u00e7in PEST analizinizde a\u015fa\u011f\u0131daki sorular\u0131 sormal\u0131s\u0131n\u0131z:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hangi trendler tedarik\u00e7ilerinizin ya da rakiplerinizin talebini ve pazar davran\u0131\u015f\u0131n\u0131 de\u011fi\u015ftirebilir?<\/li>\n\n\n\n<li>Bu ne zaman olabilir?<\/li>\n<\/ul>\n\n\n\n<p>Zamana ek olarak, ba\u015fka bir etmen de belirleyicidir: fakt\u00f6rlerin birbirleri \u00fczerindeki etkisi. \u00c7\u00fcnk\u00fc bireysel fakt\u00f6rler aras\u0131nda kar\u015f\u0131l\u0131kl\u0131 ba\u011f\u0131ml\u0131l\u0131klar vard\u0131r. Bu da bir alandaki de\u011fi\u015fimin di\u011fer alanlarda da de\u011fi\u015fikliklere yol a\u00e7abilece\u011fi anlam\u0131na gelir. \u00d6rne\u011fin, <strong>teknolojik<\/strong> de\u011fi\u015fikliklerin ekonomik sonu\u00e7lar\u0131 olabilir veya siyasi kararlar ekonomik kalk\u0131nmay\u0131 etkileyebilir.<\/p>\n\n\n\n<p>PEST analizi en temelde bu d\u00f6rt i\u015fleve sahip olsa da zamanla d\u00f6n\u00fc\u015f\u00fcme u\u011frayarak farkl\u0131 i\u015flevlerin de eklendi\u011fi PESTEL ad\u0131n\u0131 alm\u0131\u015ft\u0131r. PESTEL analizi, <strong>politik<\/strong>, <strong>ekonomik<\/strong>, <strong>sosyolojik<\/strong> ve <strong>teknolojik<\/strong> fakt\u00f6rlerin yan\u0131 s\u0131ra yasal (L) ve \u00e7evresel (E) fakt\u00f6rleri de i\u00e7ermektedir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c7evresel (Ekolojik) Fakt\u00f6rler<\/h3>\n\n\n\n<p>Ekolojik fakt\u00f6rler, bir \u015firketin yat\u0131r\u0131m projeleri \u00fczerinde g\u00fc\u00e7l\u00fc bir etkiye sahip olabilecek \u00e7evresel d\u00fczenlemeleri i\u00e7erir. G\u00fcr\u00fclt\u00fc, hava veya suya \u00f6zg\u00fc gereksinimler \u00fclkeden \u00fclkeye \u00e7ok farkl\u0131 olabilir. PESTEL analizinin di\u011fer ekolojik fakt\u00f6rleri ise \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ekolojik fakt\u00f6rler,<\/li>\n\n\n\n<li>\u00c7evresel d\u00fczenlemeler,<\/li>\n\n\n\n<li>De\u011fi\u015fen sat\u0131n alma davran\u0131\u015f\u0131,<\/li>\n\n\n\n<li>Hammadde kaynaklar\u0131,<\/li>\n\n\n\n<li>Enerji kaynaklar\u0131,<\/li>\n\n\n\n<li>\u0130klim de\u011fi\u015fikli\u011fi, do\u011fal afetler,<\/li>\n\n\n\n<li>T\u00fcketim,<\/li>\n\n\n\n<li>Geri d\u00f6n\u00fc\u015f\u00fcm,<\/li>\n\n\n\n<li>Hava kirlili\u011fi, genel kirlilik.<\/li>\n<\/ul>\n\n\n\n<p>T\u00fcm bunlar\u0131n yan\u0131 s\u0131ra kaynaklar\u0131n s\u0131n\u0131rl\u0131 olmas\u0131 ve \u00e7evresel krizlerin \u00f6zellikle s\u00fcrd\u00fcrebilir bir \u00fcretim bi\u00e7imine insanlar\u0131 mecbur b\u0131rakmas\u0131 da bu ekolojik fakt\u00f6rlerin bir \u00f6zelli\u011fidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Legal (Hukuki) Fakt\u00f6rler<\/h3>\n\n\n\n<p>Hukuki fakt\u00f6rler aras\u0131nda, \u00f6rne\u011fin, \u015firketlerin piyasada tekel bir karakter \u00fcstlenmelerini \u00f6nlemek i\u00e7in antitr\u00f6st ad\u0131 verilen gereklilikler yer al\u0131r. Bu gereklilikler \u00fclkeden \u00fclkeye farkl\u0131l\u0131k g\u00f6sterir. Bir uluslararas\u0131 \u015firket olabilmek i\u00e7in uluslararas\u0131 hukuki ge\u00e7erlilik gerekli olabilmektedir. PESTEL analizindeki legalite fakt\u00f6rleri genel anlamda bunu sa\u011flayabilmeye olanak tan\u0131yan ara\u015ft\u0131rmalard\u0131r. Di\u011fer hukuki fakt\u00f6rlerden baz\u0131lar\u0131 \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Antitr\u00f6st hukuku, rekabet hukuku,<\/li>\n\n\n\n<li>\u0130\u015f kanunu,<\/li>\n\n\n\n<li>Yabanc\u0131 m\u00fclkiyetin korunmas\u0131, m\u00fclkiyet hukuku,<\/li>\n\n\n\n<li>\u00dcr\u00fcn k\u0131s\u0131tlamalar\u0131,<\/li>\n\n\n\n<li>Onay gereksinimleri,<\/li>\n\n\n\n<li>\u0130lgili yasan\u0131n iddial\u0131l\u0131\u011f\u0131,<\/li>\n\n\n\n<li>Vergi Kanunu,<\/li>\n\n\n\n<li>Emisyon kanunu, genel olarak \u00e7evre koruma kanunlar\u0131,<\/li>\n\n\n\n<li>Etiketleme gereksinimleri,<\/li>\n\n\n\n<li>\u00dcr\u00fcn sorumlulu\u011fu,<\/li>\n\n\n\n<li>Reklam yasaklar\u0131.<\/li>\n<\/ul>\n\n\n\n<p>T\u00fcm bunlar\u0131n yan\u0131 s\u0131ra hukuki fakt\u00f6rler bir\u00e7ok farkl\u0131 hukuki gereklili\u011fi anlamaya ve bu gerekliliklere uyum sa\u011flamaya olanak tan\u0131maktad\u0131r.<\/p>\n\n\n\n<p>Blo\u011fumuzu be\u011fendiyseniz <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/seo-swot-analizi\">SEO SWOT Analizi<\/a> isimli yaz\u0131m\u0131z\u0131 da okuyabilirsiniz.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            SWOT ve PEST analizi aras\u0131ndaki fark nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 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17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>\u00d6ncelikle PEST analizi , i\u015fi etkileyen d\u0131\u015f \u00e7evresel fakt\u00f6rlere odaklan\u0131rken, SWOT analizi hem i\u00e7 hem de d\u0131\u015f fakt\u00f6rlere odaklan\u0131r. PEST, i\u015fi etkileyen istihdam yasalar\u0131na, siyasi konulara, vergilere ve d\u00fczenlemelere bakarak siyasi ve yasal manzaray\u0131 ara\u015ft\u0131rmaktad\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            PEST analizini kim form\u00fcle etmi\u015ftir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Bu analizi 1967 y\u0131l\u0131nda Francis Aguilar form\u00fcle etmi\u015ftir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            PEST analizi neden \u00f6nemlidir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>\u00d6zellikle d\u0131\u015f pazarlarla ilgili olarak, bir firman\u0131n d\u0131\u015f \u00e7evresinin b\u00fcy\u00fck resmini g\u00f6stermeye yard\u0131mc\u0131 olan \u00f6nemli ve yayg\u0131n olarak kullan\u0131lan bir ara\u00e7t\u0131r. Bu kullan\u0131\u015fl\u0131 ara\u00e7, pazar\u0131n b\u00fcy\u00fcmesini veya d\u00fc\u015f\u00fc\u015f\u00fcn\u00fc ve dolay\u0131s\u0131yla bir i\u015fletmenin konumunu, potansiyelini ve y\u00f6n\u00fcn\u00fc analiz eder.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>K\u00fcreselle\u015fen d\u00fcnya, ekonomik k\u00fcreselle\u015fmeyi de beraberinde getiriyor. \u00c7ok uluslu \u015firketlerin say\u0131lar\u0131n\u0131n artmas\u0131, bir tesad\u00fcf de\u011fil elbette. Art\u0131k \u015firketler lokal olarak \u00e7al\u0131\u015fmaktan \u00e7ok, b\u00fcy\u00fcmeyi ve uluslararas\u0131 i\u015f yapmay\u0131 hedefliyorlar. Bu ba\u011flamda ba\u015fvurulan en temel y\u00f6ntemlerden biri de PEST Analizi. Bu yaz\u0131m\u0131zda \u201cPEST Analizi Nedir?\u201d sorusuna cevap vermeyi deneyece\u011fiz. PEST analizi, stratejik [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":21057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pest Analizi Nedir? Ne \u0130\u015fe Yarar? - Dopinger<\/title>\n<meta name=\"description\" content=\"Pest analizi nedir? Pest analizinde yer alan temel fakt\u00f6rler nelerdir? 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