{"id":7515,"date":"2021-11-16T09:46:15","date_gmt":"2021-11-16T06:46:15","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=7515"},"modified":"2024-10-15T11:54:58","modified_gmt":"2024-10-15T08:54:58","slug":"ad-exchange","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/ad-exchange","title":{"rendered":"Ad Exchange"},"content":{"rendered":"\n<p>Dijital pazarlama alan\u0131na y\u00f6nelen i\u015fletmeler ve kazanc\u0131n\u0131 bu alandan sa\u011flayan ki\u015fileri d\u00fc\u015f\u00fcnerek; <strong>Ad Exchange nedir<\/strong>, ne i\u015fe yarar, neden bilmek gerekiyor gibi \u00f6nemli konu ba\u015fl\u0131klar\u0131n\u0131 tek bir yaz\u0131da birle\u015ftirdik. Basit a\u00e7\u0131klamalarla, kafa kar\u0131\u015ft\u0131rmadan ortaya koyaca\u011f\u0131m\u0131z bu konunun pazarlama ile ili\u015fkisini de g\u00f6zler \u00f6n\u00fcne sermeyi hedefliyoruz. Ad\u0131m ad\u0131m ilerleyerek konuyu a\u00e7\u0131klamaya \u00e7al\u0131\u015f\u0131rsak ilk olarak <strong>Ad Exchange nedir<\/strong>, neyi ifade ediyor sorular\u0131 ile ba\u015flayabiliriz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ad-Exchange-Nedir\"><\/span>Ad Exchange Nedir? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Google<\/strong> denildi\u011finde direkt ak\u0131llara arama yap\u0131labilen en b\u00fcy\u00fck platform gelir. Tek bir tu\u015f ile d\u00fcnyan\u0131n \u00f6b\u00fcr ucundaki bilgilere eri\u015febildi\u011fimiz sonsuz k\u00fct\u00fcphane gibi d\u00fc\u015f\u00fcn\u00fcr\u00fcz. Ancak Google\u2019\u0131n arama motoru olmas\u0131 d\u0131\u015f\u0131nda pek \u00e7ok \u00f6zelli\u011fi var. Basit tan\u0131m\u0131 ile bir \u201c<strong>pazar alan\u0131<\/strong>\u201d olarak adland\u0131r\u0131lan Ad Exchange reklam veren ve yay\u0131nc\u0131lar\u0131 ba\u011flayan bir ara\u00e7t\u0131r. Yani reklam vermek isteyen ki\u015fi ya da firmalara en h\u0131zl\u0131 ve en kar odakl\u0131 hizmet veren ve onlar\u0131 bulu\u015fturan pazar yerine Ad Exchange ismi veriliyor.<\/p>\n\n\n\n<p>\u201cAd Exchange ne i\u015fe yarar?\u201d diye soruyorsan\u0131z da hemen basit\u00e7e amac\u0131n\u0131 a\u00e7\u0131klayal\u0131m. Bu \u00f6zel ve <strong>dijital<\/strong> pazar yeri teklif veren bir\u00e7ok firmaya a\u00e7\u0131kt\u0131r. Do\u011fal olarak buradaki tekliflerin en do\u011fal haliyle payla\u015f\u0131lmas\u0131 ve en y\u00fcksek kazanc\u0131n elde edilmesinde en b\u00fcy\u00fck arac\u0131 Ad Exchange\u2019dir. Buradan a\u00e7\u0131k art\u0131rma y\u00f6ntemleriyle reklam alan alman\u0131z\u0131 sa\u011flar. Daha do\u011frusu o alan\u0131n kullan\u0131m m\u00fclkiyetini elde edebilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/11\/ad-exchange-ne-ise-yarar.png\" alt=\"ad exchange nedir\" class=\"wp-image-7520\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ad-Exchange-Pazarina-Kimler-Girebilir\"><\/span>Ad Exchange Pazar\u0131na Kimler Girebilir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google\u2019\u0131n pazarlamac\u0131l\u0131k alan\u0131nda sa\u011flad\u0131\u011f\u0131 bir\u00e7ok kolayl\u0131k vard\u0131r. <strong>Dijital<\/strong> e\u011fitimlerden tutun da \u00e7e\u015fitli uygulamalara kadar \u00fccretsiz olarak eri\u015fim sa\u011flanabiliyor. \u00dcstelik bu eri\u015fim i\u00e7in \u00e7ok \u00f6zel \u015fartlarda aranm\u0131yor. Lakin Ad Exchange, bu kadar basit giri\u015f sa\u011flanabilen bir alan de\u011fil. \u0130\u015fte bu b\u00fcy\u00fck pazar yerini kullanabilenler:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ad Exchange Platformunda Sat\u0131c\u0131 Konumundakiler: <\/strong>Sat\u0131c\u0131 konumunda de\u011ferlendirilenler daha \u00e7ok kendini kan\u0131tlam\u0131\u015f web sitelerinden olu\u015fuyor. \u00d6rnek vererek a\u00e7\u0131klamak gerekirse haber kanallar\u0131, e\u011flence platformlar\u0131 ya da olduk\u00e7a b\u00fcy\u00fck web kanallar\u0131n\u0131 burada de\u011ferlendirebiliriz. <strong>Ad Exchange d\u00fcnyas\u0131n\u0131n sat\u0131c\u0131lar\u0131 <\/strong>reklam vermek istedikleri alanlar\u0131 en \u00e7ok teklif eden \u015fah\u0131s ya da firmaya kiralar.<\/li>\n\n\n\n<li><strong>Ad Exchange Platformunda Al\u0131c\u0131 Konumundakiler: <\/strong>\u0130sminden de anla\u015f\u0131ld\u0131\u011f\u0131 gibi bu platformdan hizmet alanlar\u0131 bu gruba dahil edebiliriz. Yani sitelerde var olan \u201creklam g\u00f6steri alanlar\u0131n\u0131\u201d kullanmak isteyen kitlelerdir. Sat\u0131lan reklam alanlar\u0131 genellikle y\u00fcksek \u00fccretlerden gitti\u011fi i\u00e7in bu alan\u0131 tercih eden <strong>Ad Exchange d\u00fcnyas\u0131n\u0131n al\u0131c\u0131lar\u0131<\/strong> b\u00fcy\u00fck holdingler ve k\u00f6kl\u00fc \u015firketlerden olu\u015fur.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ad-Exchangein-Saticilara-Faydalari-Nelerdir\"><\/span>Ad Exchange\u2019in Sat\u0131c\u0131lara Faydalar\u0131 Nelerdir? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ad Exchange pazar\u0131nda sat\u0131\u015f yapan firmalar olduk\u00e7a b\u00fcy\u00fck ve prestijli kanallard\u0131r. De\u011fer olarak y\u00fcksek konumda olduklar\u0131 i\u00e7in \u201c<strong>reklam g\u00f6sterim alanlar\u0131<\/strong>\u201d i\u00e7in a\u00e7\u0131k art\u0131rma y\u00f6ntemini kullan\u0131rlar. Bu durumun sat\u0131c\u0131lara getirdi\u011fi avantajlar ise \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A\u00e7\u0131k art\u0131rma y\u00f6ntemi kullan\u0131ld\u0131\u011f\u0131 i\u00e7in en y\u00fcksek de\u011ferden sat\u0131\u015f yapmalar\u0131na olanak sa\u011flar.<\/li>\n\n\n\n<li>Bu reklam alanlar\u0131n\u0131n kime, ne kadardan sataca\u011f\u0131n\u0131n karar\u0131 tamamen sat\u0131c\u0131 konumdaki firmalara aittir. Dolay\u0131s\u0131yla hem kendi prestijleri i\u00e7in hem de reklam alan\u0131 arayanlar i\u00e7in \u00e7ok daha avantajl\u0131d\u0131r.<\/li>\n\n\n\n<li>Platformun takip sisteminden faydalanarak t\u00fcm s\u00fcreci ba\u015ftan sona izleme \u015fans\u0131 yine sat\u0131c\u0131larda bulunuyor. Bu izlemelerde sat\u0131c\u0131 konumundaki firmalara reklam alanlar\u0131ndan gelen verimi net bir \u015fekilde g\u00f6sterir. Bir sonraki a\u00e7\u0131k art\u0131rma d\u00f6neminde tercih edebilecekleri firma ve firma \u00f6l\u00e7eklerine daha \u00e7ok hitap eder. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ad-Exchangein-Alicilara-Faydalari-Nelerdir\"><\/span>Ad Exchange\u2019in Al\u0131c\u0131lara Faydalar\u0131 Nelerdir? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c7ift tarafl\u0131 fayda sa\u011flayan Ad Exchange ku\u015fkusuz <strong>reklamc\u0131l\u0131k<\/strong> sekt\u00f6r\u00fcne bamba\u015fka bir soluk getirmi\u015ftir. \u00d6zellikle reklam ajanslar\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7an bu platform <strong>Ad Exchange d\u00fcnyas\u0131n\u0131n al\u0131c\u0131lar\u0131<\/strong> i\u00e7in \u015fu faydalar\u0131 sa\u011flar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bu platform arac\u0131l\u0131\u011f\u0131yla say\u0131s\u0131z reklam alan\u0131 elde edersiniz.<\/li>\n\n\n\n<li>Teklifler \u00fczerinden ilerleyen ve buna ba\u011fl\u0131 olarak al\u0131nabilen <strong>reklam g\u00f6sterim alanlar\u0131<\/strong> \u00e7o\u011fu zaman al\u0131c\u0131lar\u0131n b\u00fct\u00e7e \u00fczerindeki oynamalar\u0131na olanak sa\u011flar.  B\u00f6yle bir <strong>\u00f6n hedefleme<\/strong> size b\u00fct\u00e7enizi kontroll\u00fc kullanma imk\u00e2n\u0131 sunar.<\/li>\n\n\n\n<li> B\u00fcy\u00fck reklam ajanslar\u0131n\u0131n al\u0131c\u0131 konumunda oldu\u011fu bu platform bir taraftan da se\u00e7im kriterlerinin y\u00fcksek oldu\u011funu bir aland\u0131r. Tercih edilecek alan\u0131n \u00e7ok olmas\u0131 ajanslara b\u00fcy\u00fck bir art\u0131 sa\u011flamaktad\u0131r. B\u00f6ylelikle \u00e7o\u011fu ajans kendi reklamlar\u0131nda bu durumu b\u00fcy\u00fck bir avantaj olarak kullan\u0131yor. \u00d6zellikle de<strong> <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/hedef-kitle-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">kitle hedefleme<\/a> <\/strong>yaparak m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fc zenginle\u015ftirmek isteyen ajanslar i\u00e7in \u00e7ok faydal\u0131d\u0131r.<\/li>\n<\/ul>\n\n\n\n<p>Bu yaz\u0131m\u0131z\u0131 be\u011fendiyseniz <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-adsense-nedir\">Google ADSense Nedir?<\/a> i\u00e7eri\u011fimize de g\u00f6z atabilirsiniz!<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Ad Exchange \u00fczerinden nas\u0131l reklam verilir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Google\u2019\u0131n sa\u011flad\u0131\u011f\u0131 bu b\u00fcy\u00fck kolayl\u0131k i\u00e7in \u00f6ncelikle \u201creklam g\u00f6sterim alan\u0131\u201d i\u00e7in sat\u0131\u015f yapan firmalar\u0131 bulmak gerekir. Bu firmalar\u0131n yine ayn\u0131 platform \u00fczerinden sunduklar\u0131 a\u00e7\u0131k art\u0131rmaya kat\u0131lmal\u0131s\u0131n\u0131z. Siz gibi reklam vermek isteyen firmalarda burada tekliflerini sunacakt\u0131r. A\u00e7\u0131k art\u0131rman\u0131n kazan\u0131lmas\u0131 sonucu genellikle g\u00f6rsel, video, mobil gibi de\u011fi\u015fik alanlardaki \u00e7al\u0131\u015fmalar ile reklam verilebilir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Ad Exchange kullanan al\u0131c\u0131lar neyi hedefler?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 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class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Al\u0131c\u0131lar\u0131n buradaki hedefi kendi \u00fcr\u00fcn ya da hizmet politikalar\u0131na g\u00f6re daha \u00e7ok g\u00f6r\u00fcn\u00fcrl\u00fc\u011fe ula\u015fmakt\u0131r. Daha \u00e7ok insan\u0131n dikkatini \u00e7ekmek dolay\u0131s\u0131yla da kazan\u00e7 oranlar\u0131n\u0131 daha da art\u0131rmakt\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Ad Exchange \u00fczerinden reklam verebilmek i\u00e7in hangi ajanslarla anla\u015fmak gerekir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 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class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Bu tarz bir reklam pazar\u0131ndan faydalanabilmek i\u00e7in \u00f6ncelikle bir ajans ile anla\u015fman\u0131z gerekiyor. Ancak her ajans\u0131n b\u00f6yle bir yetkisi yok. Ad Exchange eri\u015fimi olan ajanslar bunun bir art\u0131 olarak reklam\u0131n\u0131 yapan firmalard\u0131r. Dolay\u0131s\u0131 ile \u201cben Ad Exchange yetkisine sahibim\u201d s\u0131fat\u0131yla anla\u015fma sa\u011flayan ajanslara y\u00f6nelebilirsiniz. E\u011fer bu kanala eri\u015fimi olmayan bir ajans ile anla\u015fma sa\u011flarsan\u0131z s\u00fcre\u00e7ten faydalanman\u0131z \u00e7ok da m\u00fcmk\u00fcn olmayacakt\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama alan\u0131na y\u00f6nelen i\u015fletmeler ve kazanc\u0131n\u0131 bu alandan sa\u011flayan ki\u015fileri d\u00fc\u015f\u00fcnerek; Ad Exchange nedir, ne i\u015fe yarar, neden bilmek gerekiyor gibi \u00f6nemli konu ba\u015fl\u0131klar\u0131n\u0131 tek bir yaz\u0131da birle\u015ftirdik. Basit a\u00e7\u0131klamalarla, kafa kar\u0131\u015ft\u0131rmadan ortaya koyaca\u011f\u0131m\u0131z bu konunun pazarlama ile ili\u015fkisini de g\u00f6zler \u00f6n\u00fcne sermeyi hedefliyoruz. Ad\u0131m ad\u0131m ilerleyerek konuyu a\u00e7\u0131klamaya [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":18800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-7515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ad Exchange Nedir? Ad Exchange Ne \u0130\u015fe Yarar? | Dopinger<\/title>\n<meta name=\"description\" content=\"Ad Exchange nedir? Ad Exchange ne anlama gelir? Ad Exchange pazar\u0131na kimler girebilir? 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Daha \u00e7ok insan\u0131n dikkatini \u00e7ekmek dolay\u0131s\u0131yla da kazan\u00e7 oranlar\u0131n\u0131 daha da art\u0131rmakt\u0131r.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/ad-exchange#faq-question-1637040708886","position":3,"url":"https:\/\/www.dopinger.com\/tr\/blog\/ad-exchange#faq-question-1637040708886","name":"Ad Exchange \u00fczerinden reklam verebilmek i\u00e7in hangi ajanslarla anla\u015fmak gerekir?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Bu tarz bir reklam pazar\u0131ndan faydalanabilmek i\u00e7in \u00f6ncelikle bir ajans ile anla\u015fman\u0131z gerekiyor. Ancak her ajans\u0131n b\u00f6yle bir yetkisi yok. Ad Exchange eri\u015fimi olan ajanslar bunun bir art\u0131 olarak reklam\u0131n\u0131 yapan firmalard\u0131r. Dolay\u0131s\u0131 ile \u201cben Ad Exchange yetkisine sahibim\u201d s\u0131fat\u0131yla anla\u015fma sa\u011flayan ajanslara y\u00f6nelebilirsiniz. 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