{"id":7245,"date":"2021-10-25T11:07:57","date_gmt":"2021-10-25T08:07:57","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=7245"},"modified":"2023-11-09T16:08:53","modified_gmt":"2023-11-09T13:08:53","slug":"google-cezalarinin-guncel-ve-tam-listesi","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/google-cezalarinin-guncel-ve-tam-listesi","title":{"rendered":"Google Cezalar\u0131n\u0131n G\u00fcncel Ve Tam Listesi"},"content":{"rendered":"\n

Arama motoru devi Google\u2019\u0131n, kullan\u0131c\u0131 deneyimini g\u00fc\u00e7lendirmek i\u00e7in olu\u015fturdu\u011fu baz\u0131 kurallar vard\u0131r. Her bir web sitenin, arama sonu\u00e7lar\u0131nda verimli bir \u015fekilde yer alabilmesi i\u00e7in bu kurallara uymas\u0131 beklenir. Aksi takdirde Google, web siteleri \u00fczerinde baz\u0131 yapt\u0131r\u0131mlar uygulayacakt\u0131r. Bu yapt\u0131r\u0131mlara k\u0131saca Google cezalar\u0131 <\/strong>diyoruz. Baz\u0131 Google cezalar\u0131n\u0131 telafi etmek m\u00fcmk\u00fcnken baz\u0131lar\u0131n\u0131n telafisi \u00e7ok olduk\u00e7a zor olabilir. Bu sebeple Google cezalar\u0131, ciddiye al\u0131nmas\u0131 gereken bir meseledir. \u0130\u015fte \u015fimdi merakl\u0131lar\u0131na Google cezalar\u0131n\u0131n tam listesi hakk\u0131nda bilgi verece\u011fiz.<\/p>\n\n\n\n

<\/span>Google Cezalar\u0131 Nedir?<\/span><\/h2>\n\n\n\n

Google cezalar\u0131<\/a>, bir web sitesi Google taraf\u0131ndan tasarlanm\u0131\u015f pazarlama kurallar\u0131 ihlal etti\u011finde verilir. Ayr\u0131ca arama motoru optimizasyonu (SEO) ile u\u011fra\u015f\u0131yorsan\u0131z, Google taraf\u0131ndan cezaland\u0131r\u0131lmak uzun vadeli \u00e7abalar\u0131n\u0131za zarar verebilir. <\/p>\n\n\n\n

Sitenizle ilgili yapaca\u011f\u0131n\u0131z en iyi spam arama<\/strong> y\u00f6ntemi trafi\u011fi g\u00f6zlemlemektir. \u00c7\u00fcnk\u00fc cezaland\u0131r\u0131ld\u0131\u011f\u0131n\u0131zda site trafi\u011fini kaybedebilir, sayfalar\u0131n\u0131z\u0131 s\u0131ralamada sorun ya\u015fayabilir. Veya alan ad\u0131n\u0131z\u0131n dizine eklenmesine neden olabilirsiniz. Ancak endi\u015felenmeyin \u00e7\u00fcnk\u00fc cezalar\u0131 telafi edebilirsiniz.<\/p>\n\n\n\n

Google T\u00fcrkiye<\/strong>, taraf\u0131ndan web sitenizin cezaland\u0131r\u0131l\u0131p cezaland\u0131r\u0131lmad\u0131\u011f\u0131n\u0131 bilmek \u00f6nemli bir ad\u0131md\u0131r. Bir Google algoritma g\u00fcncellemesinden sonra trafikte keskin bir d\u00fc\u015f\u00fc\u015f g\u00f6rebilirsiniz. Bu durumda muhtemelen bir algoritmik cezadan etkilenmi\u015f olabilirsiniz. Ayr\u0131ca bir Google incelemecisi de sitenizle ilgili manuel ceza olu\u015fturabilir.<\/p>\n\n\n\n

Her ne kadar t\u00fcm bu sistem son derece profesyonel bir bi\u00e7im de i\u015flese de istisnai durumlar da g\u00f6r\u00fclebiliyor. Google’\u0131n kendi sistemine uymamas\u0131 gibi! Rekabet Kurumu, <\/strong>kendi kurallar\u0131n\u0131 ihlal edip k\u00f6t\u00fcye kulland\u0131\u011f\u0131 i\u00e7in Google’a y\u00fckl\u00fc miktarda kesmi\u015ftir. Ancak bu durum, web site sahiplerinin kurallara uymas\u0131 gerekti\u011fi ger\u00e7e\u011fini bertaraf etmiyor. Ayr\u0131ca Google cezalar\u0131 hakk\u0131nda daha detayl\u0131 bilgi sahibi olmak isterseniz Google Cezalar\u0131<\/a> isimli yaz\u0131m\u0131z\u0131 inceleyebilirsiniz.<\/p>\n\n\n\n

<\/span>Google Cezalar\u0131 Nas\u0131l Olu\u015fturulur?<\/span><\/h2>\n\n\n\n

Tekrar, konunun bizi ilgilendiren k\u0131sm\u0131na d\u00f6nelim. Google’dan sa\u011fl\u0131kl\u0131 bir bi\u00e7imde kullan\u0131c\u0131 trafi\u011fi almak ve ceza yememek i\u00e7in dikkat etmeniz gerekenler var. Google cezalar\u0131n\u0131n iki \u015fekilde verildi\u011fini s\u00f6yleyebiliriz:<\/p>\n\n\n\n

    \n
  • Bir profesyonel taraf\u0131ndan manuel olarak<\/li>\n\n\n\n
  • Google botlar\u0131 arac\u0131l\u0131\u011f\u0131yla algoritmik olarak<\/li>\n<\/ul>\n\n\n\n

    Google cezas\u0131 alman\u0131z durumunda, Google\u2019a bir kurtarma iste\u011fi g\u00f6nderebilirsiniz. Hatta web siteniz i\u00e7in bunu yapmal\u0131s\u0131n\u0131z diyebiliriz! Ne yaz\u0131k ki kurtarma iste\u011fi hen\u00fcz o kadar yayg\u0131nla\u015fm\u0131\u015f bir i\u015flem de\u011fil. Web site sahipleri bu i\u015flemin \u00f6neminin g\u00fcn\u00fcm\u00fczde dahi fark\u0131nda de\u011filler.<\/p>\n\n\n\n

    Google cezalar\u0131 ile ilgili yap\u0131lmas\u0131 gerekenleri bilmeden \u00f6nce cezalar\u0131n tam listesine eri\u015fmek istemeniz ak\u0131ll\u0131cad\u0131r. B\u00f6ylece, \u00f6nlemlerle cezalardan kurtulabilir ve web site trafi\u011finizi g\u00fc\u00e7lendirebilirsiniz.<\/p>\n\n\n

    \n
    \"Google<\/figure><\/div>\n\n\n

    <\/span>Google Profesyonelleri Taraf\u0131ndan Uygulanan Manuel Cezalar (Manuel \u0130\u015flemler)<\/span><\/h2>\n\n\n\n

    Bu cezalar, web siteniz profesyoneller taraf\u0131ndan incelendikten sonra verilmektedir.<\/p>\n\n\n\n

    1. AMP \u0130\u00e7erik Uyu\u015fmazl\u0131\u011f\u0131<\/h3>\n\n\n\n

    Web sitelerinde, H\u0131zland\u0131r\u0131lm\u0131\u015f Mobil Sayfalar (AMP) s\u00fcr\u00fcm\u00fc ve standart s\u00fcr\u00fcm birbirinden farkl\u0131d\u0131r.  Standart s\u00fcr\u00fcm bir web sayfas\u0131n\u0131n ana kopyas\u0131 olarak hizmet veren s\u00fcr\u00fcmd\u00fcr. Bu ikisi birbirleriyle e\u015fle\u015fmezlerse, Google sorunlu \u00e7al\u0131\u015fabilir. Bu sebeple Google taraf\u0131ndan kullan\u0131c\u0131lara daha h\u0131zl\u0131 ve sorunsuz AMP i\u00e7eri\u011fi sunulamaz. B\u00f6ylece onlar\u0131n t\u00fcketim deneyimlerini etkiler.<\/p>\n\n\n\n

    Kullan\u0131c\u0131 deneyimini olumsuz etkileyen bu s\u00fcr\u00fcm uyu\u015fmazl\u0131\u011f\u0131nda Google cezas\u0131 alabilirsiniz.<\/p>\n\n\n\n

    2. Gizlenmi\u015f G\u00f6r\u00fcnt\u00fcler<\/h3>\n\n\n\n

    Gizleme, arama motorlar\u0131na kullan\u0131c\u0131lar\u0131n g\u00f6rd\u00fc\u011f\u00fcnden farkl\u0131 i\u00e7erik g\u00f6stermeyi ifade eder.  \u00d6rne\u011fin kullan\u0131c\u0131lar bir resmi g\u00f6r\u00fcnt\u00fclerken Google, resmi g\u00f6r\u00fcnt\u00fcleyemez. Birbirinden farkl\u0131 g\u00f6rseller, metin taraf\u0131ndan engellenen resimler, birbiriyle e\u015fle\u015fmeyen k\u00fc\u00e7\u00fck resimler cezaya neden olur.<\/p>\n\n\n\n

    3. Gizleme veya Sinsi Y\u00f6nlendirmeler (Cloacking veya Sneaky)<\/h3>\n\n\n\n

    Bu ceza, arama motorlar\u0131 bir t\u00fcr i\u00e7erik g\u00f6r\u00fcnt\u00fclerken kullan\u0131c\u0131lar ba\u015fka bir i\u00e7erik g\u00f6rd\u00fc\u011f\u00fcnde verilir.  Ayr\u0131ca kullan\u0131c\u0131lar, beklediklerinden farkl\u0131 i\u00e7eri\u011fe de y\u00f6nlendirilebilir. Bir black-seo y\u00f6ntemi olan bu takti\u011fin amac\u0131, arama motorunda s\u0131ralama y\u00fckseltmektir.<\/p>\n\n\n\n

    4. Gizli Metin ve\/veya Anahtar Kelime Doldurma (Sandbox)<\/h3>\n\n\n\n

    Gizli metin, bilgisayarlar\u0131n ve arama motorlar\u0131n\u0131n g\u00f6rebildi\u011fi ancak ziyaret\u00e7ilerin g\u00f6remedi\u011fi metin veya ba\u011flant\u0131lard\u0131r. \u00d6rne\u011fin;<\/p>\n\n\n\n

      \n
    • Beyaz bir arka plan \u00fczerindeki beyaz metin<\/li>\n\n\n\n
    • CSS (Basamakl\u0131 Stil Sayfalar\u0131) arac\u0131l\u0131\u011f\u0131yla konumland\u0131r\u0131lan ekran d\u0131\u015f\u0131 metin<\/li>\n<\/ul>\n\n\n\n

      Anahtar kelime doldurma ise bildi\u011fimiz gibi, a\u015f\u0131r\u0131 anahtar kelimelerin kullan\u0131lmas\u0131d\u0131r. Ayr\u0131ca her ikisi de arama s\u0131ralamalar\u0131n\u0131 de\u011fi\u015ftirmek i\u00e7in kullan\u0131labilir. T\u00fcm bunlar nedeniyle site Google cezalar\u0131na maruz kal\u0131r.<\/p>\n\n\n\n

      5. Saf Spam (Deindex)<\/h3>\n\n\n\n

      Agresif spam g\u00f6nderme teknikleri aras\u0131nda otomatik i\u00e7erik olu\u015fturma, gizleme ve kaz\u0131ma yer al\u0131r. Ayr\u0131ca Google’\u0131n i\u015flem yapt\u0131\u011f\u0131 bu manuel ceza, sitenin tamam\u0131n\u0131 cezaland\u0131rd\u0131\u011f\u0131 i\u00e7in olduk\u00e7a ciddidir.<\/p>\n\n\n\n

      Bu ceza, genellikle daha \u00f6nce ceza alm\u0131\u015f sitelere uygulanmaktad\u0131r. Web sitesinin, bir ceza ald\u0131ktan sonra olumlu olarak de\u011fi\u015fim g\u00f6stermesi beklenir. Aksi takdirde web site, tam\/saf spam cezas\u0131yla kar\u015f\u0131 kar\u015f\u0131ya kalacakt\u0131r.<\/p>\n\n\n\n

      6. Sinsi Mobil Y\u00f6nlendirmeler<\/h3>\n\n\n\n

      Yaln\u0131zca mobil cihazlara y\u00f6nelik gizli y\u00f6nlendirmeler, kullan\u0131c\u0131lar\u0131 arama motoru taray\u0131c\u0131lar\u0131na sunulandan farkl\u0131 i\u00e7eri\u011fe y\u00f6nlendirir. Ba\u015fka bir durumda, ziyaret\u00e7iler arama sonu\u00e7lar\u0131nda vaat edilen URL yerine spam i\u00e7erikli bir alana y\u00f6nlendirilirler.<\/p>\n\n\n\n

      7. Spam \u0130\u00e7erikli \u00dccretsiz Sunucu<\/h3>\n\n\n\n

      \u00dccretsiz sunucu hizmetiniz, \u00f6nemli say\u0131da spam i\u00e7erikli web sitesini destekliyor olabilir. Ayr\u0131ca spam i\u00e7erikli web siteleri ise Google web y\u00f6neticisi y\u00f6nergelerini ihlal edecektir. Bu durumda arama devi, hizmet sa\u011flay\u0131c\u0131n\u0131z taraf\u0131ndan bar\u0131nd\u0131r\u0131lan t\u00fcm sitelerde i\u015flem yapacakt\u0131r.<\/p>\n\n\n\n

      8. Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Sorunu<\/h3>\n\n\n\n

      Yap\u0131land\u0131r\u0131lm\u0131\u015f veri sorunu, kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 manip\u00fcle etmeyi ama\u00e7layan uygunsuz yap\u0131land\u0131r\u0131lm\u0131\u015f verileri ifade eder.  Gizli, alakas\u0131z veya yan\u0131lt\u0131c\u0131 i\u00e7eri\u011fi i\u015faretlemek gibi i\u015flemler buna \u00f6rnektir. Sorunu \u00f6nlemek veya d\u00fczeltmek i\u00e7in Google’\u0131n yap\u0131land\u0131r\u0131lm\u0131\u015f veri sorunlar\u0131 tablosuna g\u00f6z at\u0131n.<\/p>\n\n\n\n

      9. \u00c7ok Az Katma De\u011feri Olan veya Hi\u00e7 Katma De\u011feri Olmayan \u0130\u00e7erik<\/h3>\n\n\n\n

      Yaln\u0131zca ba\u015fl\u0131k bile bu manuel cezan\u0131n kapsam\u0131na giren \u015feyler hakk\u0131nda size bir fikir vermi\u015ftir. Ancak bir \u00f6rnek vermek gerekirse, giri\u015f sayfalar\u0131n\u0131 veya sizin yazmad\u0131\u011f\u0131n\u0131z ortak i\u00e7eri\u011fe sahip ciltler dolusu sayfay\u0131 d\u00fc\u015f\u00fcn\u00fcn.  Kullan\u0131c\u0131lar\u0131 bu t\u00fcr i\u00e7eri\u011fe sahip sayfalara geldiklerinde heyecanland\u0131racak hi\u00e7bir \u015fey yoktur. Dolay\u0131s\u0131yla bu t\u00fcr sayfalar\u0131n yo\u011fun kullan\u0131m\u0131 cezaya neden olacakt\u0131r.<\/p>\n\n\n\n

      10. Kopya \u0130\u00e7erikler<\/h3>\n\n\n\n

      \u00d6zg\u00fcn olmayan i\u00e7erikler de web sitelerinin Google’dan ceza yemesine neden olacakt\u0131r. Ba\u015fka bir web i\u00e7eri\u011fini tamamen ya da k\u0131smi olarak kopyalamak tespit edildi\u011fi takdirde cezaya neden olur.<\/p>\n\n\n\n

      11. Google Haberler ve Ke\u015ffet Politika \u0130hlalleri<\/h3>\n\n\n\n

      Google\u2019\u0131n en yeni cezalar\u0131, haberler ve ke\u015ffet politikalar\u0131yla ilgili cezalard\u0131r. Birka\u00e7 fakt\u00f6r g\u00f6z \u00f6n\u00fcnde bulundurularak verilen cezalar \u015funlarla ilgilidir:<\/p>\n\n\n\n

        \n
      • Tehlikeli \u0130\u00e7erik<\/li>\n\n\n\n
      • Taciz Unsuru Bar\u0131nd\u0131ran \u0130\u00e7erik<\/li>\n\n\n\n
      • Nefret Unsuru Bar\u0131nd\u0131ran \u0130\u00e7erik<\/li>\n\n\n\n
      • Manip\u00fcle Edilmi\u015f Medya<\/li>\n\n\n\n
      • T\u0131bbi \u0130\u00e7erik<\/li>\n\n\n\n
      • M\u00fcstehcen \u0130\u00e7erik<\/li>\n\n\n\n
      • Ter\u00f6rist \u0130\u00e7erik<\/li>\n\n\n\n
      • \u015eiddet \u0130\u00e7eren \u0130\u00e7erik<\/li>\n\n\n\n
      • Kaba Dil ve K\u00fcf\u00fcr<\/li>\n<\/ul>\n\n\n\n

        Politika ihlalinde;<\/p>\n\n\n\n

          \n
        • Yeti\u015fkin Temal\u0131 \u0130\u00e7erik<\/li>\n\n\n\n
        • Yan\u0131lt\u0131c\u0131 \u0130\u00e7erik<\/li>\n<\/ul>\n\n\n\n

           Haber politikas\u0131 ihlalinde;<\/p>\n\n\n\n

            \n
          • \u015eeffafl\u0131k<\/li>\n<\/ul>\n\n\n\n

            <\/span>\u0130ki Algoritmik Google Cezas\u0131<\/span><\/h2>\n\n\n\n

            Google’\u0131n her manuel cezas\u0131n\u0131 ele ald\u0131\u011f\u0131m\u0131za g\u00f6re, art\u0131k algoritmik cezalar\u0131 incelemenin zaman\u0131 geldi. \u0130ki algoritmik Google cezas\u0131 vard\u0131r. Bu cezalar, web sitenizde hatal\u0131 veri bulunmas\u0131 durumunda verilir. Ayr\u0131ca Google botlar\u0131 taraf\u0131ndan incelenen sitedeki hatal\u0131 veriler, cezalara neden olacakt\u0131r.<\/p>\n\n\n\n

            1. Panda G\u00fcncellemesi<\/h3>\n\n\n\n

            Panda, 2016’dan beri Google\u2019\u0131n arama sonu\u00e7lar\u0131 algoritmas\u0131n\u0131n bir par\u00e7as\u0131n\u0131 olu\u015fturuyor.  Bu g\u00fcncelleme, t\u00fcm sitelerde i\u00e7erik kalitesinin de\u011ferlendirilmesiyle ilgilenmektedir. Ayr\u0131ca uygulama arac\u0131l\u0131\u011f\u0131yla sitenize bir kalite puan\u0131 verir. Bu sebeple, i\u00e7erik kalitesindeki d\u00fc\u015f\u00fc\u015flerin Panda\u2019n\u0131n radar\u0131na yakalanabilece\u011fini bilmelisiniz.<\/p>\n\n\n\n

            2. Penguin G\u00fcncellemesi<\/h3>\n\n\n\n

            Bu algoritmik ceza, sitelerdeki ba\u011flant\u0131lar veya anahtar kelime kullan\u0131m\u0131 ile ilgilidir. K\u00f6t\u00fc veya do\u011fal olmayan ba\u011flant\u0131lara sahip sayfalar ve anahtar kelimeleri nedeniyle ceza alabilir. Sitenizden bu t\u00fcr ba\u011flant\u0131lar\u0131 kald\u0131rman\u0131z do\u011fru hamle olacakt\u0131r. Ancak bu m\u00fcmk\u00fcn de\u011filse, bunun yerine URL’leri engelleyebilirsiniz. T\u00fcm s\u00fcre\u00e7 ile ilgili temel bilgileri Google y\u00f6nergelerinde bulabilirsiniz. <\/p>\n\n\n\n

            <\/div>\n\n
            \n

            <\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/span><\/h2>\n
            \n
            \n
            \n
            \n Google web sitesini neden cezaland\u0131r\u0131r?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
            \n
            \n

            Arama sonu\u00e7lar\u0131nda yap\u0131lan bilin\u00e7li ya da bilin\u00e7siz manip\u00fclasyonlar, Google cezalar\u0131na neden olur. Google arama sonu\u00e7lar\u0131nda organik i\u00e7erik sunmay\u0131 hedeflemektedir.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

            \n
            \n Google cezas\u0131 telafi edilir mi?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
            \n
            \n

            E\u011fer web siteniz Google cezas\u0131 alm\u0131\u015fsa bunu telafi etmeniz m\u00fcmk\u00fcnd\u00fcr. Ceza al\u0131nan konuyla ilgili gerekli d\u00fczenlemeler yap\u0131lmal\u0131d\u0131r. Daha sonra Google\u2019a bir kurtarma iste\u011fi g\u00f6nderilebilir.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

            \n
            \n Web sitesinin ceza al\u0131p almad\u0131\u011f\u0131 \u00f6\u011frenilebilir mi?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
            \n
            \n

            Web sitesi \u00fczerinde bir Google cezas\u0131 olup olmad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmeniz m\u00fcmk\u00fcnd\u00fcr. Google Search Console arac\u0131l\u0131\u011f\u0131yla web site \u00fczerindeki cezalar kontrol edilebilir.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

            Arama motoru devi Google\u2019\u0131n, kullan\u0131c\u0131 deneyimini g\u00fc\u00e7lendirmek i\u00e7in olu\u015fturdu\u011fu baz\u0131 kurallar vard\u0131r. Her bir web sitenin, arama sonu\u00e7lar\u0131nda verimli bir \u015fekilde yer alabilmesi i\u00e7in bu kurallara uymas\u0131 beklenir. Aksi takdirde Google, web siteleri \u00fczerinde baz\u0131 yapt\u0131r\u0131mlar uygulayacakt\u0131r. Bu yapt\u0131r\u0131mlara k\u0131saca Google cezalar\u0131 diyoruz. Baz\u0131 Google cezalar\u0131n\u0131 telafi etmek m\u00fcmk\u00fcnken baz\u0131lar\u0131n\u0131n […]<\/p>\n","protected":false},"author":6,"featured_media":21044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-7245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-seo","entry"],"yoast_head":"\nGoogle Cezalar\u0131n\u0131n Tam ve G\u00fcncel Listesi - Dopinger<\/title>\n<meta name=\"description\" content=\"Google cezalar\u0131n\u0131n g\u00fcncel ve tam listesi i\u00e7inde neler var detayl\u0131 \u015fekilde \u00f6\u011frenmek i\u00e7in blo\u011fumuzu ziyaret edebilirsiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-cezalarinin-guncel-ve-tam-listesi\" \/>\n<meta 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