{"id":6683,"date":"2021-08-27T13:31:50","date_gmt":"2021-08-27T10:31:50","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=6683"},"modified":"2024-10-01T08:14:07","modified_gmt":"2024-10-01T05:14:07","slug":"programatik-reklamcilik","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/programatik-reklamcilik","title":{"rendered":"Programatik Reklamc\u0131l\u0131k Nedir?"},"content":{"rendered":"\n<p>Reklamc\u0131l\u0131k; \u00fcr\u00fcnlerin tan\u0131t\u0131m\u0131n\u0131 \u00fcstlenen bir hizmet verir, \u00fcr\u00fcnlerle ilgili kamuyu bilgilendirir. \u00c7e\u015fitli y\u00f6ntemlerle imal edilenlerin be\u011fenilmesini sa\u011flamaya \u00e7al\u0131\u015fan bir sekt\u00f6rd\u00fcr. G\u00fcn\u00fcm\u00fczde reklamc\u0131l\u0131k sekt\u00f6r\u00fc h\u0131zla ilerlemi\u015f ve son derece geli\u015fmi\u015ftir. \u00d6zellikle sosyal medyan\u0131n kullan\u0131m\u0131ndaki art\u0131\u015f, reklamc\u0131l\u0131\u011f\u0131n geli\u015fmesi konusunda etkili olmu\u015ftur. Sosyal mecralarda reklam verilebilmesi, kullan\u0131c\u0131lar\u0131 ve m\u00fc\u015fterileri daha \u00e7ok \u00fcr\u00fcn almaya te\u015fvik etmeye ba\u015flam\u0131\u015ft\u0131r. Tan\u0131t\u0131m konusunda ise pop\u00fcler k\u00fclt\u00fcr i\u00e7erisinde tan\u0131nan kimseler, \u00fcr\u00fcn sahiplerinin yard\u0131m\u0131na ko\u015fmaktad\u0131r.  Kar\u015f\u0131l\u0131kl\u0131 pragmatist ili\u015fkiler, reklamc\u0131l\u0131k k\u00fclt\u00fcr\u00fcn\u00fc b\u00fcy\u00fct\u00fcr. B\u00f6ylelikle, \u00e7a\u011f\u0131m\u0131z reklam \u00e7a\u011f\u0131 olur. Geli\u015fen reklamlar, programatik reklamc\u0131l\u0131\u011f\u0131 \u00fcretir. Bu yaz\u0131m\u0131zda \u201cProgramatik reklamc\u0131l\u0131k nedir?\u201d sorunuzu cevapland\u0131raca\u011f\u0131z. Programatik reklamc\u0131l\u0131k, genel anlamda yap\u0131lan reklamlar\u0131n etki seviyesini \u00f6l\u00e7er. Yapt\u0131\u011f\u0131 \u00f6l\u00e7\u00fcmlerle, gerekli d\u00fczenlemeleri yaparak verilen reklam\u0131 geli\u015ftirir. B\u00f6ylelikle, yap\u0131lan reklam \u00e7ok daha kaliteli olur. Reklamc\u0131l\u0131\u011f\u0131n amac\u0131na daha kesin \u015fekilde ula\u015f\u0131lm\u0131\u015f olunur. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Genis-Hedef-Kitlesi\"><\/span>Geni\u015f Hedef Kitlesi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklam\u0131n\u0131 yapmaya de\u011fer \u00fcr\u00fcn, sat\u0131labilecek \u00fcr\u00fcnd\u00fcr. Satmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z, herhangi bir \u015fey olabilir. Reklamc\u0131l\u0131k o \u00fcr\u00fcn\u00fcn be\u011fenilecek bir \u00fcr\u00fcn olmas\u0131n\u0131 sa\u011flamal\u0131d\u0131r. Bu sebeple, reklam yaparken se\u00e7ece\u011finiz yolu iyi belirlemelisiniz. Tasar\u0131m ve dizayn\u0131 en iyi \u015fekilde se\u00e7melisiniz. Yeni bir marka iseniz ve yahut bireysel \u00e7al\u0131\u015f\u0131yorsan\u0131z, etkili bir slogan se\u00e7melisiniz. G\u00fcvenilirli\u011finizin artmas\u0131 i\u00e7in slogan\u0131n\u0131za ba\u011fl\u0131 ve sad\u0131k olmal\u0131s\u0131n\u0131z. Bu k\u0131staslar\u0131 sa\u011flayarak reklam yapt\u0131ktan sonra, analize ba\u015flamal\u0131s\u0131n\u0131z. Gelen tepkilerden yola \u00e7\u0131karak eksik y\u00f6nlerinizi ke\u015ffetmelisiniz. Hedef kitlenizi sabit tutarak geni\u015fletebilirsiniz. Bunun i\u00e7in programatik reklamc\u0131l\u0131\u011fa y\u00f6nelebilirsiniz. Hedef kitle hakk\u0131nda detayl\u0131 bilgi almak i\u00e7in <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/hedef-kitle-nedir\">Hedef Kitle Nedir?<\/a> adl\u0131 yaz\u0131m\u0131z\u0131 inceleyebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Programatik-Reklamcilik-Nasil-Calisir\"><\/span>Programatik Reklamc\u0131l\u0131k Nas\u0131l \u00c7al\u0131\u015f\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Veri analizi ve i\u015flenmesi i\u00e7in programatik reklamc\u0131l\u0131k kullan\u0131l\u0131r. Bir projeyi uygularken hedef kitlenizi \u00e7oktan belirlemi\u015f olursunuz. Daha sonras\u0131nda, projenizle ilgilenen kimseleri g\u00f6rebilmeniz gerekir. B\u00f6ylelikle, do\u011fru hedef kitlesini bulabilirsiniz. Hedef kitlenizle ilgili g\u00f6rebilece\u011finiz ayr\u0131nt\u0131lar \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ya\u015f aral\u0131\u011f\u0131<\/li>\n\n\n\n<li>Hangi co\u011frafyada ya\u015fad\u0131\u011f\u0131<\/li>\n\n\n\n<li>Genel ilgi alanlar\u0131<\/li>\n\n\n\n<li>\u00dcr\u00fcn\u00fcn\u00fczle ne kadar ilgilendi\u011fi<br>\u00dcr\u00fcn g\u00f6r\u00fcnt\u00fcleme ortalama s\u00fcresi<\/li>\n\n\n\n<li>\u0130lgili m\u00fc\u015fterilerin di\u011fer ilgilendikleri \u00fcr\u00fcnler<\/li>\n<\/ul>\n\n\n\n<p><br>Bu detaylar\u0131 inceledikten sonra kime hitap etti\u011finizi \u00f6\u011frenebilirsiniz. M\u00fc\u015fterilerin \u00fcr\u00fcn\u00fcn\u00fcz\u00fc ne kadar s\u00fcre inceledi\u011fine dair bilgi sahibi olman\u0131z \u00f6nemlidir. Bu yolla reklam\u0131n\u0131z\u0131n kazand\u0131\u011f\u0131 be\u011feni ve ilgiyi tespit edebilirsiniz. Programatik reklamc\u0131l\u0131k, hedef kitlenizi ilgili insanlarla s\u0131n\u0131rlar. B\u00f6ylelikle ger\u00e7ek m\u00fc\u015fteri potansiyelini ta\u015f\u0131yan insanlar reklam\u0131n\u0131zdan faydalan\u0131r. Hedef kitlenizi do\u011frudan se\u00e7me imkan\u0131n\u0131 bu yolu kullanarak bulabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Programatik Reklamc\u0131l\u0131k \u00c7al\u0131\u015fma Prensibi<\/h3>\n\n\n\n<p>Konu reklam oldu\u011funda klasik reklamc\u0131l\u0131\u011f\u0131n \u00f6tesine ge\u00e7ebilirsiniz. Klasik reklam verme t\u00fcrlerinde, bir ajansla anla\u015f\u0131p kar\u015f\u0131l\u0131kl\u0131 \u00e7\u0131karlar\u0131n\u0131z\u0131 konu\u015fursunuz. Ancak, programatik reklamc\u0131l\u0131k size t\u00fcm s\u00fcrecin takip\u00e7isi olma f\u0131rsat\u0131 tan\u0131r. B\u00f6ylelikle, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn ilgili kitleye nas\u0131l ula\u015ft\u0131\u011f\u0131n\u0131 anlayabilirsiniz. Dolay\u0131s\u0131yla i\u015flerin istedi\u011finiz gibi y\u00fcr\u00fcd\u00fc\u011f\u00fcnden emin olabilirsiniz. Programatik reklamlar ile verilere ula\u015fabilirsiniz. Oturdu\u011funuz yerden verdi\u011finiz reklamla ilgili her \u015feyi g\u00f6rebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u00fct\u00e7e Koruyan Reklamc\u0131l\u0131k<\/h3>\n\n\n\n<p>Reklam vermek maliyetli bir i\u015ftir. Her ne kadar tasar\u0131m\u0131n\u0131 kendiniz \u00fcstlenseniz de yay\u0131mlamak i\u00e7in belli bir mebla\u011f da para \u00f6demeniz gerekir. \u00d6dedi\u011finiz paran\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 en iyi \u015fekilde alabilmelisiniz. Bunu sa\u011flamak i\u00e7in do\u011fru m\u00fc\u015fterileri bulmal\u0131s\u0131n\u0131z. B\u00f6ylelikle zamandan ve paradan tasarruf edebilirsiniz. Programatik reklamc\u0131l\u0131k sayesinde do\u011fru m\u00fc\u015fteriyi h\u0131zla bulabilirsiniz. \u00dcr\u00fcn m\u00fc\u015fteriye ula\u015ft\u0131\u011f\u0131nda geri d\u00f6n\u00fct\u00fcn nas\u0131l oldu\u011funu g\u00f6rebilirsiniz. B\u00f6ylelikle, maksimum verimi alabilirsiniz. Programatik reklamc\u0131l\u0131k, Google verileri ile entegre olarak \u00e7al\u0131\u015f\u0131r. Yani, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc g\u00f6r\u00fcnt\u00fcleyen potansiyel m\u00fc\u015fterileri bulman\u0131z\u0131 ve onlara tekrar reklam vermenizi sa\u011flar.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/08\/programatik-reklamciligin-avantajlari.png\" alt=\"programatik reklamc\u0131l\u0131\u011f\u0131n avantajlar\u0131\" class=\"wp-image-6685\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Neden-Programatik-Reklamcilik-Satin-Almalisiniz\"><\/span>Neden Programatik Reklamc\u0131l\u0131k Sat\u0131n Almal\u0131s\u0131n\u0131z?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bunu a\u00e7\u0131klayabilmek i\u00e7in faydalar\u0131n\u0131 a\u00e7\u0131klamam\u0131z gerekiyor. Programatik reklamc\u0131l\u0131\u011f\u0131n d\u00f6rt ba\u015fl\u0131k alt\u0131nda \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1- Taraflar<\/h3>\n\n\n\n<p>Arama motorlar\u0131ndaki verileri toplayan ve kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131 s\u0131ralayan olu\u015fumlar mevcuttur. Onlar\u0131 3. Taraf veri analizcileri olarak adland\u0131rabiliriz. Bir site ve m\u00fc\u015fteri aras\u0131ndaki trafi\u011fin \u00f6l\u00e7\u00fcm\u00fcn\u00fc g\u00f6n\u00fcll\u00fc olarak yapan \u015firketlerdir. Bu verileri reklamc\u0131lar i\u00e7in toplarlar. Daha sonras\u0131nda ihtiya\u00e7 duyan reklam verenlere ellerindeki verileri sunarlar. Programatik reklamc\u0131l\u0131k ayn\u0131 motto ile hareket eder. Bunun yan\u0131 s\u0131ra, bu \u015firketlerle ileti\u015fime ge\u00e7menizi sa\u011flar.<br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2- Ger\u00e7ek Zamanl\u0131 Teklif<\/h3>\n\n\n\n<p>Ger\u00e7ek zamanl\u0131 teklif, RTB olarak k\u0131salt\u0131labilir. A\u00e7\u0131k art\u0131rma ve anl\u0131k fiyatlar\u0131 g\u00f6r\u00fcnt\u00fcleme f\u0131rsat\u0131 sunar. Verilen teklifler m\u00fc\u015fteri taraf\u0131ndan t\u0131klanmay\u0131 garantiler. \u00d6zellikle t\u0131klanma \u00fczerine yo\u011funla\u015fan reklamc\u0131l\u0131k t\u00fcrlerinde kullan\u0131lmaya uygundur. \u00dcstelik t\u00fcm fiyat ve sat\u0131\u015f verilerini tek bir platformda g\u00f6r\u00fcnt\u00fcleme rahatl\u0131\u011f\u0131 sunar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3- G\u00f6r\u00fcn\u00fcrl\u00fck Verileri<\/h3>\n\n\n\n<p>Reklamc\u0131l\u0131\u011f\u0131n ge\u00e7mi\u015f d\u00f6neminde klasik reklamc\u0131l\u0131k politikalar\u0131 uygulan\u0131yordu. Bu se\u00e7ene\u011fi Display reklamc\u0131l\u0131k olarak adland\u0131rabiliriz. Bu se\u00e7enekte, reklam\u0131n\u0131z\u0131n i\u015flevselli\u011fi ile ilgili bilgi sahibi olam\u0131yordunuz. Programatik reklamc\u0131l\u0131kta ise g\u00f6r\u00fcn\u00fcrl\u00fck her daim \u00f6n planda tutuluyor. Reklam\u0131n\u0131z\u0131n kime ula\u015ft\u0131\u011f\u0131n\u0131 ve ne kadar ilgi ve be\u011feni toplad\u0131\u011f\u0131n\u0131z\u0131 g\u00f6rebiliyorsunuz. B\u00f6ylelikle art\u0131 y\u00f6nlerinizi bir sonraki projelerinize yans\u0131tabilirsiniz. G\u00f6r\u00fcn\u00fcrl\u00fck kazanman\u0131z sayesinde, ger\u00e7ek kullan\u0131c\u0131lar\u0131n\u0131z\u0131n say\u0131s\u0131n\u0131 \u00f6\u011frenebilirsiniz. Dolay\u0131s\u0131yla, reklam\u0131n\u0131za t\u0131klayan ki\u015fi say\u0131s\u0131 ile yaln\u0131z g\u00f6r\u00fcnt\u00fcleyen m\u00fc\u015fterilerin say\u0131s\u0131n\u0131 birbirinden ay\u0131rt edebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4- \u00c7apraz Platformlar<\/h3>\n\n\n\n<p>Programatik reklamc\u0131l\u0131k sayesinde reklam verdi\u011finiz platformdan \u00f6zerk \u015fekilde \u00e7al\u0131\u015fabilirsiniz. 3. taraflar\u0131n verilerini kullanmadan t\u00fcm platformlara dair \u00f6l\u00e7\u00fcmlere eri\u015febilirsiniz. Programatik reklamc\u0131l\u0131\u011f\u0131n ba\u011f\u0131ms\u0131z \u00e7al\u0131\u015fmas\u0131 sayesinde, t\u00fcm verilerinizi optimize edebilirsiniz. T\u00fcm bu ad\u0131mlar, imaj\u0131n\u0131z\u0131n ve markan\u0131z\u0131n b\u00fcy\u00fcmesini sa\u011flar. Farkl\u0131 cihazlardan g\u00f6r\u00fcnt\u00fclenebilecek reklam\u0131n\u0131z\u0131n s\u00fcresini art\u0131rman\u0131za olanak sa\u011flar. Sonu\u00e7 olarak, istedi\u011finiz zaman teklif vermeye devam edebilirsiniz. Yo\u011fun kullan\u0131mlar s\u0131ras\u0131nda m\u00fc\u015fterilerinizin \u00f6n\u00fcne reklam\u0131n\u0131z\u0131 \u00e7\u0131karabilirsiniz.<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/08\/reklamci-secerken-dikkat-edilmesi-gerekenler.png\" alt=\"programatik reklamc\u0131l\u0131k sat\u0131n alma\" class=\"wp-image-6684\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Programatik-Reklamcilik-Satin-Alma\"><\/span>Programatik Reklamc\u0131l\u0131k Sat\u0131n Alma<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bir reklamc\u0131 ile anla\u015farak programatik reklama sahip olabilirsiniz. Ba\u011f\u0131ms\u0131z \u00e7al\u0131\u015fan reklamc\u0131l\u0131k anlay\u0131\u015flar\u0131 sayesinde, kendinize \u00f6zel reklam anla\u015fmalar\u0131 d\u00fczenleyebilirsiniz. Daha sonras\u0131nda ise gelen verileri reklamc\u0131n\u0131z ile birlikte d\u00fczenleyebilirsiniz.<\/p>\n\n\n\n<p>&nbsp;Bir reklamc\u0131 se\u00e7erken \u015funlara dikkat edebilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6zerk \u00e7al\u0131\u015fabilmesi,<\/li>\n\n\n\n<li>Yenilik\u00e7i olmas\u0131,<\/li>\n\n\n\n<li>M\u00fc\u015fteri portfolyosunu iyi belirleyebilmesi,<\/li>\n\n\n\n<li>\u00c7at\u0131\u015fma \u00e7\u00f6z\u00fcmleyebilmesi,<\/li>\n\n\n\n<li>Veri analizi yetene\u011fine sahip olmas\u0131,<\/li>\n\n\n\n<li>\u0130leri g\u00f6r\u00fc\u015fl\u00fc ve piyasa takip\u00e7isi olmas\u0131.<\/li>\n<\/ul>\n\n\n\n<p>Reklamc\u0131n\u0131z\u0131 bulduktan sonra b\u00fcy\u00fcmeye ve geli\u015fmeye ba\u015flayabilirsiniz. Daim\u00ee olarak yeniliklere a\u00e7\u0131k olmay\u0131 tercih edin. Hata yapt\u0131\u011f\u0131n\u0131zda reklam verin. Reklamc\u0131l\u0131k konusunda k\u0131s\u0131tlanm\u0131\u015f hissetmeyin. \u00c7\u00fcnk\u00fc reklamlar iyi birer a\u00e7\u0131klama ara\u00e7lar\u0131d\u0131r. Marka tan\u0131t\u0131m\u0131nda ve \u00e7e\u015fitli yanl\u0131\u015f anla\u015f\u0131lmalarda reklam\u0131 kullanabilirsiniz. \u0130maj d\u00fczeltmek i\u00e7in reklamlar\u0131n\u0131z\u0131 ve mesaj\u0131n\u0131z\u0131 kitlenize iletebilirsiniz.<\/p>\n\n\n\n<p>Google ADS Reklam Y\u00f6netim Hizmetimiz i\u00e7in hemen ilgili linki ziyaret edebilirsiniz: <a href=\"https:\/\/www.dopinger.com\/tr\/google-reklamlari\/\">https:\/\/www.dopinger.com\/tr\/google-reklamlari\/<\/a><\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n\n\n<p><br><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Programatik reklamc\u0131l\u0131k e\u011fitimi nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Programatik reklamc\u0131l\u0131k konusunda kurslar bulunmaktad\u0131r. Siz de yetene\u011finiz ve beceriniz oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z kurslar\u0131 deneyebilirsiniz.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Programatik nas\u0131l kullan\u0131l\u0131r?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 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11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Google ve di\u011fer arama motorlar\u0131n\u0131n analiz tekni\u011fi ile m\u00fc\u015fteri kitlesine ula\u015fabilirsiniz. Ula\u015ft\u0131\u011f\u0131n\u0131z kitleye \u00fcr\u00fcnlerinizin reklam\u0131n\u0131 vermek ve geri d\u00f6n\u00fc\u015f\u00fc incelemek i\u015flevine sahiptir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Programatik sat\u0131n alma nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 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height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 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12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Programatik sat\u0131n alma, programatik reklamc\u0131l\u0131\u011f\u0131n di\u011fer ad\u0131d\u0131r. M\u00fc\u015fterilere ve kullan\u0131c\u0131 kitlesine dair verileri i\u015flemek i\u00e7in kullan\u0131l\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Reklamc\u0131l\u0131k; \u00fcr\u00fcnlerin tan\u0131t\u0131m\u0131n\u0131 \u00fcstlenen bir hizmet verir, \u00fcr\u00fcnlerle ilgili kamuyu bilgilendirir. \u00c7e\u015fitli y\u00f6ntemlerle imal edilenlerin be\u011fenilmesini sa\u011flamaya \u00e7al\u0131\u015fan bir sekt\u00f6rd\u00fcr. G\u00fcn\u00fcm\u00fczde reklamc\u0131l\u0131k sekt\u00f6r\u00fc h\u0131zla ilerlemi\u015f ve son derece geli\u015fmi\u015ftir. \u00d6zellikle sosyal medyan\u0131n kullan\u0131m\u0131ndaki art\u0131\u015f, reklamc\u0131l\u0131\u011f\u0131n geli\u015fmesi konusunda etkili olmu\u015ftur. Sosyal mecralarda reklam verilebilmesi, kullan\u0131c\u0131lar\u0131 ve m\u00fc\u015fterileri daha \u00e7ok \u00fcr\u00fcn almaya [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":18911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-6683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Programatik Reklamc\u0131l\u0131k Nedir? Nas\u0131l \u00c7al\u0131\u015f\u0131r? | Dopinger<\/title>\n<meta name=\"description\" content=\"Programatik reklamc\u0131l\u0131k nedir? Nas\u0131l \u00e7al\u0131\u015f\u0131r? sorular\u0131n\u0131n cevaplar\u0131 ve programatik reklamc\u0131l\u0131k hakk\u0131nda bilgi edinmek i\u00e7in yaz\u0131y\u0131 inceleyin!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/programatik-reklamcilik\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programatik Reklamc\u0131l\u0131k Nedir? Nas\u0131l \u00c7al\u0131\u015f\u0131r? | Dopinger\" \/>\n<meta property=\"og:description\" content=\"Programatik reklamc\u0131l\u0131k nedir? Nas\u0131l \u00e7al\u0131\u015f\u0131r? sorular\u0131n\u0131n cevaplar\u0131 ve programatik reklamc\u0131l\u0131k hakk\u0131nda bilgi edinmek i\u00e7in yaz\u0131y\u0131 inceleyin!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/programatik-reklamcilik\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-27T10:31:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T05:14:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/08\/programatik-reklamcilik-nedir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"M.Atakan Kalyoncuo\u011flu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@atakan_kalyoncu\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"M.Atakan Kalyoncuo\u011flu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/programatik-reklamcilik#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/programatik-reklamcilik\"},\"author\":{\"name\":\"M.Atakan Kalyoncuo\u011flu\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/afb037ddfc09ef80f2772f7a2562eb0c\"},\"headline\":\"Programatik Reklamc\u0131l\u0131k Nedir?\",\"datePublished\":\"2021-08-27T10:31:50+00:00\",\"dateModified\":\"2024-10-01T05:14:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/programatik-reklamcilik\"},\"wordCount\":1471,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/programatik-reklamcilik#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/08\/programatik-reklamcilik-nedir.jpg\",\"articleSection\":[\"Dijital Pazarlama\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/programatik-reklamcilik#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/programatik-reklamcilik\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/programatik-reklamcilik\",\"name\":\"Programatik Reklamc\u0131l\u0131k Nedir? 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