{"id":6607,"date":"2021-08-23T16:53:19","date_gmt":"2021-08-23T13:53:19","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=6607"},"modified":"2023-11-03T16:00:46","modified_gmt":"2023-11-03T13:00:46","slug":"google-tag-manager-hatalari","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/google-tag-manager-hatalari","title":{"rendered":"En \u00c7ok Yap\u0131lan 10 Google Tag Manager Hatas\u0131"},"content":{"rendered":"\n

Google Tag Manager, web sitesine sahip olan herkesin ku\u015fkusuz ki kullanmas\u0131 gereken bir ara\u00e7. Nitekim efektif bir \u015fekilde kullan\u0131ma olanak tan\u0131yan uygulama, siteniz i\u00e7in uygulad\u0131\u011f\u0131n\u0131z geli\u015fim stratejilerini takip etmenizi sa\u011flar. Nas\u0131l m\u0131? Siteye ekledi\u011finiz etiket ve scriptler ile. Bu etiketler sayesinde web sitenize gelen ziyaret\u00e7i hareketlerini takip edebilirsiniz. Daha sonra bu takip ile edindi\u011finiz bilgiler ile m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 analiz edebilirsiniz. Google Tag Manager bu etiketleri d\u00fczenlemenize, tetiklenme zaman\u0131n\u0131 ayarlaman\u0131za yard\u0131mc\u0131 olur. Geni\u015f bir kullan\u0131m yelpazesine sahip Tag Manager, sadece web siteleriniz i\u00e7in de\u011fildir. Mobil uygulamalar\u0131n\u0131z da kullanabilirsiniz. En \u00e7ok yap\u0131lan 10 Google Tag Manager hatalar\u0131 ba\u015fl\u0131kl\u0131 yaz\u0131m\u0131zla, uygulamay\u0131 daha etkin bir \u015fekilde nas\u0131l kullanabilece\u011finizi \u00f6\u011frenebileceksiniz. Google Tag Manager Nedir?<\/a> adl\u0131 yaz\u0131m\u0131za g\u00f6z atarak, Google Tag Manager bile\u015fenleri hakk\u0131nda daha fazla bilgi alabilirsiniz. <\/p>\n\n\n\n

<\/span>Google Tag Manager Nas\u0131l Kullan\u0131l\u0131r?<\/span><\/h2>\n\n\n\n

Google Tag Manager kullanmas\u0131 olduk\u00e7a kolay bir sisteme sahiptir. Kullanmak i\u00e7in Google Tag Manager\u2019i kurduktan sonra bili\u015fim elemanlar\u0131na bile ihtiya\u00e7 duymadan etiketlerinizi y\u00f6netebilirsiniz. Google Tag Manager\u2019in nas\u0131l kullan\u0131ld\u0131\u011f\u0131na gelince a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 uygulaman\u0131z yeterli olacakt\u0131r:<\/p>\n\n\n\n

    \n
  • \u00d6ncelikle bir Google Tag Manager hesab\u0131 olu\u015fturmal\u0131s\u0131n\u0131z.<\/li>\n<\/ul>\n\n\n
    \n
    \"google<\/figure><\/div>\n\n\n
      \n
    • Daha sonra bir Google Tag Manager etiketi olu\u015fturmal\u0131s\u0131n\u0131z.<\/li>\n\n\n\n
    • Bu etiketi web sitenizin her sayfas\u0131na eklemeniz gerekir.<\/li>\n\n\n\n
    • Art\u0131k kullanmak istedi\u011finiz t\u00fcm etiketleri Google Tag Manager hesab\u0131 \u00fczerinden ekleyebilirsiniz.<\/li>\n<\/ul>\n\n\n\n

      <\/span>Google Tag Manager Kullan\u0131rken En \u00c7ok Yap\u0131lan 10 Hata<\/span><\/h2>\n\n\n\n

      Uygulama kullan\u0131m\u0131nda deneyiminiz azsa hata yapman\u0131z olas\u0131d\u0131r ancak size sunaca\u011f\u0131m\u0131z \u00e7\u00f6z\u00fcm \u00f6nerileriyle bu hatalar\u0131 kolayl\u0131kla giderebilirsiniz. \u015eimdi yaz\u0131m\u0131z\u0131n ana konusu olan Google Tag Manager hatalar\u0131 ve \u00e7\u00f6z\u00fcmlerini birlikte inceleyece\u011fiz. <\/p>\n\n\n\n

      1- Google Tag Manager Hesab\u0131n\u0131z\u0131n Yanl\u0131\u015f Olmas\u0131<\/h3>\n\n\n\n

      Yanl\u0131\u015f Google Tag Manager hesab\u0131na girmek, kula\u011fa olas\u0131 gelmese de en s\u0131k yap\u0131lan hatalardan biridir. Genellikle birden fazla web sitesi olan ki\u015filer girmesi gereken hesap yerine di\u011fer hesab\u0131na giri\u015f yapabilmektedir.<\/p>\n\n\n\n

      Yanl\u0131\u015f hesaba giri\u015f yaparsan\u0131z genellikle \u015fu iki sorun kar\u015f\u0131n\u0131za \u00e7\u0131kar:<\/p>\n\n\n\n

        \n
      1. \u00d6n izleme g\u00f6rememe<\/li>\n\n\n\n
      2. Hata ay\u0131klama modunu g\u00f6rememe<\/li>\n<\/ol>\n\n\n\n

        Bu iki hatay\u0131 al\u0131yorsan\u0131z, kod b\u00fct\u00fcn\u00fcndeki izleme kimli\u011fini kontrol edin. Google Tag Manager kimli\u011finiz ile birbirini tutmuyorsa yanl\u0131\u015f hesaptas\u0131n\u0131z demektir.<\/p>\n\n\n\n

        2- \u00d6nizlemeleri Kontrol Etmeme<\/h3>\n\n\n\n

        \u00d6nizleme alma, Google Tag Manager\u2019de bir etiket eklerken yapman\u0131z gereken eylemlerden biridir. \u00d6rne\u011fin, baz\u0131 zamanlarda tetikleyici hata verebilir. Bunun gibi ba\u015fka sorunlarla da kar\u015f\u0131la\u015fmamak i\u00e7in \u00d6nizleme yapman\u0131z yeterlidir. B\u00f6ylece yapt\u0131\u011f\u0131n\u0131z de\u011fi\u015fikliklerin web sitenizdeki etkisini g\u00f6rebilirsiniz.<\/p>\n\n\n\n

        3- Hi\u00e7 veya \u00c7ok Az Veri Alma<\/h3>\n\n\n\n

        Web sitenize ekledi\u011finiz etiketleri ve tetikleyicileri bitirdikten sonra veri almaya ba\u015flars\u0131n\u0131z. E\u011fer veriler \u00e7ok az geliyor veya hi\u00e7 gelmiyorsa bir sorun var demektir. Bu sorun genellikle \u201cKonteyner Yay\u0131nlanmad\u0131 Hatas\u0131\u201d dolay\u0131s\u0131yla ger\u00e7ekle\u015fir. Bu hatay\u0131 da genellikle yap\u0131land\u0131rmay\u0131 bitirdikten son \u201cG\u00f6nder\u201d tu\u015funa basmad\u0131\u011f\u0131n\u0131zdan dolay\u0131 al\u0131rs\u0131n\u0131z.<\/p>\n\n\n\n

        \"google<\/figure>\n\n\n\n

        4- S\u00fcrekli G\u00fcncelleme Yapmak<\/h3>\n\n\n\n

        Google Tag Manager hatalar\u0131 aras\u0131ndan belkide en s\u0131kl\u0131kla yap\u0131lan\u0131, \u00e7ok fazla versiyon yay\u0131nlamakt\u0131r. S\u0131k s\u0131k de\u011fi\u015fiklikler yapmak, Google Tag Manager hesab\u0131n\u0131za fazladan y\u00fck bindirecektir. Bu noktada kullan\u0131m kaliteniz d\u00fc\u015fecektir. Bu hatan\u0131n \u00f6n\u00fcne ge\u00e7mek i\u00e7in, de\u011fi\u015fiklikleri yay\u0131nlamadan \u00f6nce kontrol etmekte fayda vard\u0131r. B\u00f6ylece g\u00fcncellemeye gerek duymadan istedi\u011finiz de\u011fi\u015fiklikleri yapm\u0131\u015f olacaks\u0131n\u0131z.<\/p>\n\n\n\n

        5- Otomatik Veri Takibi Yapmak<\/h3>\n\n\n\n

        Elbette veri takiplerinizi otomatik olarak ger\u00e7ekle\u015ftirmeyi isteyebilirsiniz. Fakat otomatik veri takibi yapmak demek, ayn\u0131 zamanda \u00e7ok fazla event olu\u015fturmak demektir. \u00c7ok fazla event olu\u015fturmak da Google Tag Manager hesab\u0131n\u0131z\u0131 karma\u015f\u0131k hale getirebilir. Zaten Google Tag Manager sayesinde her veriyi otomatik takip etmeniz gerekmez. Bu hatan\u0131n \u00f6n\u00fcne ge\u00e7mek i\u00e7in event olu\u015ftururken iki kere d\u00fc\u015f\u00fcnmekte fayda vard\u0131r.<\/p>\n\n\n\n

        6- Hata Ay\u0131klama ve \u00d6nizleme Modunu Yanl\u0131\u015f Kullanmak<\/h3>\n\n\n\n

        Google Tag Manager, i\u00e7erdi\u011fi hata ay\u0131klama ve \u00f6nizleme i\u015flevleri sayesinde etiketleri kontrol etmenizi sa\u011flar. Bir etiket se\u00e7ip \u00e7al\u0131\u015f\u0131p \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131 bu \u00f6zellikler sayesinde g\u00f6rebilirsiniz. Uygulama \u00fczerinde e\u011fer bir etiket d\u00fczg\u00fcn \u00e7al\u0131\u015fm\u0131yorsa bunu g\u00f6rebilirsiniz. \u00c7al\u0131\u015fmamas\u0131na neden olan \u015fartlar k\u0131rm\u0131z\u0131 \u00e7arp\u0131 i\u015fareti ile g\u00f6sterilir. Bu \u015fartlar\u0131 d\u00fczelterek etiketin d\u00fczg\u00fcn \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n\n\n\n

        7- \u0130kincil Hata Ay\u0131klama Ara\u00e7lar\u0131 Kullanmamak<\/h3>\n\n\n\n

        Google Tag Manager, yard\u0131mc\u0131 hata ay\u0131klama programlar\u0131 kullanman\u0131za da olanak sa\u011flar. En s\u0131k kullan\u0131lan uygulamalar yine Google\u2019a ait olan Tag Assistant ve Google Analytics\u2019tir. Bu iki uygulama da etiketlere ili\u015fkin sorunlar\u0131 bulman\u0131zda yard\u0131mc\u0131 olur. Bu ara\u00e7lar\u0131 Chrome web taray\u0131c\u0131s\u0131na ekleyerek kolayca kullanabilirsiniz. Hata ay\u0131klama programlar\u0131 ile hatay\u0131 tespit ederek \u00e7\u00f6z\u00fcm y\u00f6ntemleri bulabilirsiniz.<\/p>\n\n\n\n

        8- \u00d6nceki Veri Takip Programlar\u0131n\u0131z\u0131 Kald\u0131rmamak<\/h3>\n\n\n\n

        \u00c7o\u011fu kullan\u0131c\u0131, Google Tag Manager\u2019den \u00f6nce de veri takip programlar\u0131 kullanmaktad\u0131r. Yine etiketler kullanarak veri takibi yapan ki\u015filer bu etiketleri kald\u0131rmay\u0131 unutabilmektedir. Daha sonra Google Tag Manager\u2019e ge\u00e7erken bu eski etiketleri kald\u0131rmamak, kullan\u0131m a\u015famas\u0131nda size zorluklar \u00e7\u0131karabilmektedir. Bu nedenle \u00f6nce eski etiketlerin hepsini kald\u0131rmal\u0131s\u0131n\u0131z. Yeniden koymak isterseniz de \u015fu a\u015famalar\u0131 izleyebilirsiniz:<\/p>\n\n\n\n

          \n
        • Eski etiketleri Google Tag Manager ile yeniden olu\u015fturun.<\/li>\n\n\n\n
        • \u00d6nizleme ve hata ay\u0131klama modunu kullanarak g\u00f6zden ge\u00e7irin.<\/li>\n\n\n\n
        • Eski etiketleri kald\u0131r\u0131n.<\/li>\n\n\n\n
        • Yeni etiketleri yay\u0131na al\u0131n.<\/li>\n<\/ul>\n\n\n\n

          9- Etiketlerde Yerle\u015fik De\u011fi\u015fkenleri Kullanmamak<\/h3>\n\n\n\n

          Yerle\u015fik de\u011fi\u015fkenleri kurmak, Google Tag Manager sayesinde gayet kolayd\u0131r. Yine de baz\u0131 kullan\u0131c\u0131lar bu fonksiyonu ihmal edebilmektedir. Oysa yerle\u015fik de\u011fi\u015fkenleri kullanmak olu\u015fturulacak raporlar\u0131n i\u00e7eri\u011fini olumlu y\u00f6nde etkilemektedir. Ayn\u0131 \u015fekilde, veri katmanlar\u0131 kullanmak da analizlerinizi daha de\u011ferli hale getirecektir.<\/p>\n\n\n\n

          10- Yaz\u0131m Hatas\u0131 Yapmak<\/h3>\n\n\n\n

          Di\u011fer Tag Manager hatalar\u0131na g\u00f6re belki de en \u00e7ok kar\u015f\u0131n\u0131za \u00e7\u0131kan hatalardan biri yaz\u0131m hatalar\u0131d\u0131r. Yaz\u0131m hatas\u0131 olduk\u00e7a basit bir hata gibi g\u00f6z\u00fckse de, etiketlerinizin \u00e7al\u0131\u015fmamas\u0131na yol a\u00e7ar. Bu nedenle yaz\u0131m hatalar\u0131na daima dikkat etmelisiniz. Bu kategoride s\u0131k kar\u015f\u0131la\u015f\u0131lan hatalar \u015funlard\u0131r:<\/p>\n\n\n\n

            \n
          • \u00d6zellikle tetikleyici ko\u015fullar\u0131ndaki ifadeleri d\u00fczg\u00fcn yazmaya \u00f6zen g\u00f6stermelisiniz.<\/li>\n\n\n\n
          • \u201cOlaylar\u0131 Yoksay\u201d se\u00e7ene\u011fine ihtiyac\u0131n\u0131z olup olmad\u0131\u011f\u0131n\u0131 kontrol etmelisiniz.<\/li>\n\n\n\n
          • De\u011fi\u015fken isimleriniz ile veri katman\u0131 isimleriniz ayn\u0131 olmal\u0131.<\/li>\n<\/ul>\n\n\n\n
            <\/div>\n\n\n\n

            <\/p>\n\n\n\n

            <\/p>\n\n\n\n

            <\/p>\n\n\n\n

            <\/p>\n\n\n\n

            <\/p>\n\n\n\n

            <\/p>\n\n\n\n

            <\/p>\n\n\n\n

            <\/p>\n\n

            \n

            <\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/span><\/h2>\n
            \n
            \n
            \n
            \n Google Tag Manager \u00fccretli midir?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
            \n
            \n

            En s\u0131k kar\u015f\u0131la\u015f\u0131lan sorulardan biri Google Tag Manager\u2019in \u00fccretidir. Google Tag Manager\u2019in herhangi bir \u00fccreti yoktur. T\u00fcm\u00fcyle Google taraf\u0131ndan web siteleri i\u00e7in sunulan \u00fccretsiz bir ara\u00e7t\u0131r.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

            \n
            \n Google Tag Manager kurulumu nas\u0131l yap\u0131l\u0131r?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
            \n
            \n

            Google Tag Manager\u2019i kurmak olduk\u00e7a basittir. https:\/\/tagmanager.google.com\/ adresinden kay\u0131t yaparak hesab\u0131n\u0131z\u0131 olu\u015fturabilirsiniz. Daha sonra bu hesap ile Google Tag Manager\u2019i kullanmaya ba\u015flayabilirsiniz.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

            \n
            \n Google Tag Manager ile hangi \u00f6l\u00e7\u00fcmleri yapabiliriz?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
            \n
            \n

            Google Tag Manager, birden \u00e7ok \u00f6l\u00e7\u00fcm yapman\u0131za olanak sa\u011flar. \u00d6rne\u011fin e-ticaret sitenizde, etiketler \u00fczerinden neler sat\u0131n al\u0131nd\u0131, neler sepete eklendi gibi bir\u00e7ok veriyi takip edebilirsiniz.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

            Google Tag Manager, web sitesine sahip olan herkesin ku\u015fkusuz ki kullanmas\u0131 gereken bir ara\u00e7. Nitekim efektif bir \u015fekilde kullan\u0131ma olanak tan\u0131yan uygulama, siteniz i\u00e7in uygulad\u0131\u011f\u0131n\u0131z geli\u015fim stratejilerini takip etmenizi sa\u011flar. Nas\u0131l m\u0131? Siteye ekledi\u011finiz etiket ve scriptler ile. Bu etiketler sayesinde web sitenize gelen ziyaret\u00e7i hareketlerini takip edebilirsiniz. Daha sonra […]<\/p>\n","protected":false},"author":7,"featured_media":17598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-seo","entry"],"yoast_head":"\nGoogle Tag Manager Hatalar\u0131 Nelerdir? 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