{"id":6434,"date":"2021-08-13T12:53:28","date_gmt":"2021-08-13T09:53:28","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=6434"},"modified":"2024-08-08T11:08:21","modified_gmt":"2024-08-08T08:08:21","slug":"hreflang-etiketi","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/hreflang-etiketi","title":{"rendered":"Hreflang Etiket Rehberi"},"content":{"rendered":"\n<p>Bu yaz\u0131m\u0131zda <strong>hreflang etiketi<\/strong>nin ne oldu\u011fu, nas\u0131l kullan\u0131ld\u0131\u011f\u0131 ve hatal\u0131 kullan\u0131m\u0131 gibi ba\u015fl\u0131klardan detayl\u0131ca bahsedece\u011fiz. Sizler i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z <strong>hreflang etiket rehberi<\/strong>nin amac\u0131, Google\u2019\u0131n da \u00f6nem verdi\u011fi bu konuya hakim olman\u0131z ve bu do\u011frultuda hata yapma oran\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcrmektir. \u0130leri seviye SEO konusu olan hreflang etiketi do\u011fru \u00f6\u011frenildi\u011finde, web sitenizi kullan\u0131c\u0131lara ve Google\u2019a en optimize \u015fekilde sunabilir, rakiplerinizden bir ad\u0131m \u00f6nde olabilirsiniz. <\/p>\n\n\n\n<p>Hreflang Etiket Rehberine hreflang etiketinin tan\u0131m\u0131ndan ba\u015flayal\u0131m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hreflang-Etiketi-Nedir\"><\/span>Hreflang Etiketi Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hreflang, asl\u0131nda bir web sitesinin jeopolitik yap\u0131s\u0131n\u0131 hedeflemeye yarayan bir HTML \u00f6zelli\u011fidir. E\u011fer <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/uluslararasi-seo\" target=\"_blank\" rel=\"noreferrer noopener\">uluslararas\u0131 SEO<\/a> \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fct\u00fcyorsan\u0131z, ayn\u0131 i\u00e7eri\u011fin farkl\u0131 dillerdeki versiyonlar\u0131 hakk\u0131nda arama motorlar\u0131na bilgi vermek i\u00e7in hreflang etiketini kullanmal\u0131s\u0131n\u0131z. Hreflang, i\u015fletmelerin ziyaret\u00e7ileri ki\u015fiselle\u015ftirilen bir web sayfas\u0131 deneyimi sa\u011flamas\u0131na yard\u0131mc\u0131 olur. IP tabanl\u0131 altyap\u0131 kullanarak hreflang etiketleri kullan\u0131c\u0131lar\u0131n bir sayfan\u0131n do\u011fru s\u00fcr\u00fcm\u00fcn\u00fc g\u00f6rmesini sa\u011flar.<\/p>\n\n\n\n<p>Web sitenizin her sayfas\u0131nda, hreflang etiketleri bulunmal\u0131d\u0131r. B\u00f6ylece t\u00fcm sayfalar do\u011fru bir \u015fekilde g\u00f6r\u00fcnt\u00fclenebilir. \u00d6rne\u011fin, web sitenizin kullan\u0131c\u0131 kitlesi \u0130spanya, Fransa ve Portekiz&#8217;deki m\u00fc\u015fterilere y\u00f6nelikse, ana sayfan\u0131z\u0131n hreflang&#8217;\u0131 \u015fu \u015fekilde g\u00f6r\u00fcnebilir:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;link rel=\u201dalternate\u201d href=\u201dhttp:\/\/siteadresi.com\/\u201d hreflang=\u201des-es\u201d \/&gt;<\/code><\/pre>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;link rel=\u201dalternate\u201d href=\u201dhttp:\/\/ siteadresi.com\/fr\/\u201d hreflang=\u201dfr-fr\u201d \/&gt;<\/code><\/pre>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;link rel=\u201dalternate\u201d href=\u201d siteadresi.com\/pt\/\u201d hreflang=\u201dpt-pt\u201d \/&gt;<\/code><\/pre>\n\n\n\n<p>Hreflang etiketleri, farkl\u0131 \u00fclkelerdeki m\u00fc\u015fterilerin deneyimini iyile\u015ftirmek i\u00e7in i\u00e7eri\u011finizi yerelle\u015ftirmenize olanak tan\u0131r. Ancak bilmelisiniz ki, bunu yapmazsan\u0131z di\u011fer \u00fclkelerdeki kullan\u0131c\u0131lar i\u00e7eri\u011finizi g\u00f6remez demek de\u011fildir. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/hreflang-etiketi-nedir.png\" alt=\"hreflang etiketi nedir\" class=\"wp-image-11573\" style=\"width:480px;height:480px\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hreflang-Etiketinin-SEO-Acisindan-Onemi\"><\/span>Hreflang Etiketinin SEO A\u00e7\u0131s\u0131ndan \u00d6nemi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hreflang etiketi arama motorundaki s\u0131ralaman\u0131z\u0131 do\u011frudan etkilemez. Ancak hreflang etiketi, <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/uluslararasi-seo\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e7ok dilli sitelerde seo<\/a> \u00e7al\u0131\u015fmalar\u0131 yapabilmek a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemlidir. <strong>Farkl\u0131 b\u00f6lge ve dildeki<\/strong> sayfalar\u0131n\u0131z\u0131 etiketler arac\u0131l\u0131\u011f\u0131 ile bildirmeniz Google taraf\u0131ndan olumlu kar\u015f\u0131lan\u0131r. Ayr\u0131ca hedef kitlenize ula\u015fma a\u015famas\u0131nda size olduk\u00e7a yard\u0131m\u0131 olur. Kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na aratt\u0131\u011f\u0131 dile g\u00f6re i\u00e7erik gelmesi kullan\u0131c\u0131 deneyimini artt\u0131r\u0131r. Dolay\u0131s\u0131yla bu durum hemen \u00e7\u0131kma oran\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcrecektir. Herflan etiketinin SEO a\u00e7\u0131s\u0131ndan \u00f6nemi a\u015fa\u011f\u0131daki \u015fekilde daha net bir \u015fekilde a\u00e7\u0131layabiliriz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kullan\u0131c\u0131 deneyimini iyile\u015ftirmek i\u00e7in:<\/strong> Ziyaret\u00e7ileriniz i\u00e7in \u00f6zel olarak olu\u015fturulan ve kendi dillerinde sunulan i\u00e7erik olduk\u00e7a \u00f6nemlidir. Bu sayede ziyaret\u00e7iler ba\u011flant\u0131 ve etkile\u015fim kurabilir, beklentilerini kar\u015f\u0131layabilir. Ve bu sayede otomatik olarak daha fazla ki\u015fiye ula\u015fm\u0131\u015f olursunuz.<\/li>\n\n\n\n<li><strong>Yinelenen i\u00e7erik sorunlar\u0131n\u0131 \u00f6nlemek i\u00e7in:<\/strong> Baz\u0131 sayfalar farkl\u0131 dillerde benzer i\u00e7eri\u011fe sahipse, bunlar Google taraf\u0131ndan kopya i\u00e7erik sayfalar\u0131 olarak kabul edilmektedir. Mesela bir e-ticaret sitesi sahibiyseniz ve farkl\u0131 b\u00f6lgelere sat\u0131\u015f yapmaktaysan\u0131z, \u00fcr\u00fcn sayfan\u0131zda de\u011fi\u015fen tek metrik para birimidir. Bu gibi durumlarda Google bu iki sayfan\u0131n yinelendi\u011fini d\u00fc\u015f\u00fcn\u00fcp sayfalar\u0131n\u0131z\u0131 indekslemeyebilir. Yani sonu\u00e7 sayfas\u0131nda s\u0131ralamaya sokmaz. Bu sayfalara <strong>hreflang etiketi<\/strong> eklemek Google&#8217;a bu durumu k\u0131saca a\u00e7\u0131klaman\u0131z ve yanl\u0131\u015f anla\u015f\u0131lmay\u0131 \u00f6nlemeniz anlam\u0131na gelir. SEO a\u00e7\u0131s\u0131ndan olumlu katk\u0131 sa\u011flar ve bu sorunu ya\u015faman\u0131z\u0131 \u00f6nler.<\/li>\n<\/ul>\n\n\n\n<p>\u0130yi bir kullan\u0131c\u0131 deneyimi ve kaliteli i\u00e7erik \u00fcretmenizi destekleyen hreflang etiketleri, sizi daha geni\u015f bir kitleye ula\u015ft\u0131rd\u0131\u011f\u0131nda organik trafi\u011finiz artacakt\u0131r. Yani etiketler do\u011frudan s\u0131ralaman\u0131z\u0131 etkilemese bile dolayl\u0131 yoldan arama motoru sonu\u00e7 sayfas\u0131nda y\u00fckselmenize yard\u0131mc\u0131 olabilir. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hreflang-Etiketi-Ekleme-Yollari\"><\/span>Hreflang Etiketi Ekleme Yollar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Birka\u00e7 farkl\u0131 y\u00f6ntemle web sitenize hreflang etiketi ekleyebilirsiniz. Bunlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>HTML ba\u015fl\u0131\u011f\u0131na ba\u011flant\u0131 olarak ekleyin<\/li>\n\n\n\n<li>Http \u00fcst bilgisine ekleyin<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/xml-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">XML<\/a> site haritas\u0131na ekleyin<\/li>\n\n\n\n<li>WordPress \u00fczerinde \u00e7al\u0131\u015f\u0131yorsan\u0131z \u00e7ok dilli eklentiler kullanarak basit\u00e7e ekleyin<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1902\" height=\"978\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/hreflang-etiketi-eklemenin-yollari.png\" alt=\"hreflang etiketi eklemenin yollar\u0131\" class=\"wp-image-11576\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/hreflang-etiketi-eklemenin-yollari.png 1902w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/hreflang-etiketi-eklemenin-yollari-768x395.png 768w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/hreflang-etiketi-eklemenin-yollari-1536x790.png 1536w\" sizes=\"(max-width: 1902px) 100vw, 1902px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">HTML Etiketleri<\/h3>\n\n\n\n<p>E\u011fer \u00e7ok dilli eklenti kullanmayacaksan\u0131z hreflang etiketi eklemenin en kolay yolu HTLM ba\u015fl\u0131\u011f\u0131 maddesidir. Her farkl\u0131 dil i\u00e7in rel=&#8221;alternate&#8221; ve hreflang=&#8221;b\u00f6lge-kodu&#8221; kodlar\u0131n\u0131 eklemeniz gerekir. Bu kodu &lt;link&gt; \u00f6\u011fesinin i\u00e7inde, HTML kodunuzun &lt;head&gt; b\u00f6l\u00fcm\u00fcn\u00fcn \u00fcst k\u0131s\u0131mlar\u0131na yerle\u015ftirmeniz \u00f6nerilir. A\u015fa\u011f\u0131da, kodun yaz\u0131m\u0131n\u0131n anla\u015f\u0131lmas\u0131 i\u00e7in <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/localized-versions?hl=tr\" target=\"_blank\" rel=\"noreferrer noopener\">Google Arama Merkezi<\/a>&#8216;nin verdi\u011fi \u00f6rne\u011fi sizlerle payla\u015ft\u0131k:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;link rel=\"alternate\" hreflang=\"b\u00f6lge\/\u00fclke-kodu\" href=\"ilgili-sayfa-url\" \/&gt;<\/code><\/pre>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;head&gt;\n &lt;title&gt;\u00d6rnek \u015eirket&lt;\/title&gt;\n  &lt;link rel=\"alternate\" hreflang=\"en-gb\"\n       href=\"https:\/\/en-gb.example.com\/page.html\" \/&gt;\n  &lt;link rel=\"alternate\" hreflang=\"en-us\"\n       href=\"https:\/\/en-us.example.com\/page.html\" \/&gt;\n  &lt;link rel=\"alternate\" hreflang=\"en\"\n       href=\"https:\/\/en.example.com\/page.html\" \/&gt;\n  &lt;link rel=\"alternate\" hreflang=\"de\"\n       href=\"https:\/\/de.example.com\/page.html\" \/&gt;\n &lt;link rel=\"alternate\" hreflang=\"x-default\"\n       href=\"https:\/\/www.example.com\/\" \/&gt;\n&lt;\/head&gt;<\/code><\/pre>\n\n\n\n<p>Sayfan\u0131z\u0131 spesifik bir dille e\u015fle\u015ftirmedi\u011finiz zaman herhangi bir dille e\u015fle\u015fmesi i\u00e7in &#8220;x-default&#8221; y\u00f6nergesini kullanmal\u0131s\u0131n\u0131z.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/http-ust-bilgileri.jpg\" alt=\"http \u00fcst bilgileri\" class=\"wp-image-11587\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/http-ust-bilgileri.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/http-ust-bilgileri-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">HTTP \u00dcst Bilgileri<\/h3>\n\n\n\n<p>Genellikle HTML d\u0131\u015f\u0131ndaki PDF tarz\u0131 dosyalar i\u00e7in hreflang etiketi Http \u00fcst bilgisine ekleyerek olu\u015fturulur. A\u015fa\u011f\u0131da g\u00f6sterilen \u015fekilde etiketi ekleyebilirsiniz:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Link: &lt;url1&gt;; rel=\"alternate\"; hreflang=\"dil_kodu_1\", &lt;url2&gt;; rel=\"alternate\"; hreflang=\"dil_kodu_2\", ...<\/code><\/pre>\n\n\n\n<pre class=\"wp-block-code\"><code>Link: &lt;https:\/\/example.com\/file.pdf&gt;; rel=\"alternate\"; hreflang=\"en\",\n      &lt;https:\/\/de-ch.example.com\/file.pdf&gt;; rel=\"alternate\"; hreflang=\"de-ch\",\n      &lt;https:\/\/de.example.com\/file.pdf&gt;; rel=\"alternate\"; hreflang=\"de\"<\/code><\/pre>\n\n\n\n<p>Yukar\u0131da farkl\u0131 dil ve b\u00f6lge se\u00e7eneklerinde hreflang etiketini HTTP \u00fcst bilgisine nas\u0131l ekleyece\u011finizi g\u00f6rebilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/xml-site-haritasina-hreflang-ekleme.jpg\" alt=\"xml site haritas\u0131na hreflang ekleme\" class=\"wp-image-11590\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/xml-site-haritasina-hreflang-ekleme.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/xml-site-haritasina-hreflang-ekleme-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">XML Site Haritas\u0131na Ekleme<\/h3>\n\n\n\n<p>Site haritan\u0131za hreflang etiketleri eklerken &#8220;xhtml : link&#8221; y\u00f6nergesini kullan\u0131rs\u0131n\u0131z. A\u015fa\u011f\u0131daki \u00f6rnekte kodunuzun nas\u0131l olmas\u0131 gerekti\u011fine dair ipu\u00e7lar\u0131 bulabilirsiniz:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;?xml version=\"1.0\" encoding=\"UTF-8\"?&gt;\n&lt;urlset xmlns=\"http:\/\/www.sitemaps.org\/schemas\/sitemap\/0.9\"\n  xmlns:xhtml=\"http:\/\/www.w3.org\/1999\/xhtml\"&gt;\n  &lt;url&gt;\n    &lt;loc&gt;https:\/\/www.example.com\/english\/page.html&lt;\/loc&gt;\n    &lt;xhtml:link\n               rel=\"alternate\"\n               hreflang=\"de\"\n               href=\"https:\/\/www.example.com\/deutsch\/page.html\"\/&gt;<\/code><\/pre>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/wordpress-eklentileri-ile-hreflang-ekleme.jpg\" alt=\"wordpress eklentileri ile hreflang ekleme\" class=\"wp-image-11594\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/wordpress-eklentileri-ile-hreflang-ekleme.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/wordpress-eklentileri-ile-hreflang-ekleme-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">WordPress Eklentileri<\/h3>\n\n\n\n<p>WordPress tabanl\u0131 bir web sitesine sahipseniz a\u015fa\u011f\u0131da bahsedece\u011fimiz eklentiler arac\u0131l\u0131\u011f\u0131yla sayfalar\u0131n\u0131za kolay yoldan hreflang etiketi ekleyebilirsiniz.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Polylang Eklentisi<\/strong> &#8211; Eklentiyi WordPress&#8217;e y\u00fckledikten sonra hangi b\u00f6lge veya dili eklemek istiyorsan\u0131z onu \u015fe\u00e7ersiniz. Eklentide dil se\u00e7imi konusunda bir s\u0131n\u0131r bulunmaz. Se\u00e7ti\u011finiz dilin yan\u0131nda bulunan + i\u015faretine basarak o dile \u00e7evrilmi\u015f i\u00e7eri\u011finizi eklemeni yeterli. <\/li>\n\n\n\n<li><strong>WPML Eklentisi<\/strong> &#8211; \u00dccretsiz olan bu eklentiyi etkinle\u015ftirdikten sonra WPML &gt; Languages &gt; SEO Options kategorisinde hreflang etiketlerinizi kontrol edebilirsiniz.<\/li>\n\n\n\n<li><strong>Hreflang Tags<\/strong> &#8211; Bu eklenti tek bir dile hizmet eder. Do\u011fru b\u00f6lge ve dil se\u00e7imi yapman\u0131z\u0131 sa\u011flar.<\/li>\n<\/ul>\n\n\n\n<p>T\u00fcm <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/wordpress-eklentileri\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>WordPress eklentileri ile ilgili detayl\u0131 bir rehber<\/strong><\/a> i\u00e7in yaz\u0131m\u0131z\u0131 ziyaret edebilirsiniz. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hatali-Hreflang-Etiketi-Kullanimlari\"><\/span>Hatal\u0131 Hreflang Etiketi Kullan\u0131mlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hreflang etiketini hatal\u0131 bir \u015fekilde kullanmak olduk\u00e7a s\u0131k rastlanan bir sorun. Bu konuda uzman de\u011filseniz siz de ayn\u0131 hatalara d\u00fc\u015fm\u00fc\u015f olabilirsiniz. Her ihtimale kar\u015f\u0131 sitenizi kontrol etmenizde fayda var. Hreflang etiketi do\u011fru olarak kullan\u0131lmad\u0131\u011f\u0131 takdirde bu durum web sitenizin SEO\u2019suna zarar verir. Bununla birlikte hedef kitlenize ula\u015fmakta da zorluk ya\u015fars\u0131n\u0131z.<\/p>\n\n\n\n<p>Hatal\u0131 hreflang etiketlerini d\u00fczelterek sitenizi SEO ile uyumlu hale getirebilirsiniz. Bunun i\u00e7in ka\u00e7\u0131nman\u0131z gereken en yayg\u0131n hatal\u0131 kullan\u0131mlar\u0131 derledik:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Hatal\u0131 \u00dclke veya Dil Kodlar\u0131 Kullan\u0131m\u0131<\/h3>\n\n\n\n<p>\u0130nternet sitelerinin %45 kadar\u0131 hatal\u0131 \u00fclke kodlar\u0131yla ilgili sorunlar ya\u015f\u0131yor. Yanl\u0131\u015f dil kodu kullanma y\u00fczdesi yakla\u015f\u0131k %40&#8217;t\u0131r. T\u00fcm dil kodlar\u0131 i\u00e7in, hreflang etiketleri ISO 639-1 belirtimini kullanmal\u0131d\u0131r. Bu bi\u00e7im standartla\u015ft\u0131r\u0131lm\u0131\u015ft\u0131r ve k\u00fcresel olarak kabul edilmi\u015ftir. Dil kodunuz bu bi\u00e7ime uymad\u0131\u011f\u0131nda, arama motorlar\u0131 sitenizi tan\u0131yamaz ve do\u011fru \u015fekilde s\u0131ralayamaz.<\/p>\n\n\n\n<p>\u00c7ok yayg\u0131n bir \u00f6rnek, Birle\u015fik Krall\u0131k i\u00e7in &#8220;uk&#8221; kullanmakt\u0131r, do\u011frusu ise &#8220;gb&#8221; olmal\u0131d\u0131r. \u0130lk yay\u0131nlanma s\u0131ras\u0131nda do\u011fru olduklar\u0131ndan emin olmak i\u00e7in her zaman hem dil hem de \u00fclke kodlar\u0131n\u0131 kontrol etmelisiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1916\" height=\"641\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/hatali-hreflang-etiketi-kullanimlari.png\" alt=\"hatal\u0131 hreflang etiketi kullan\u0131mlar\u0131\" class=\"wp-image-11566\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/hatali-hreflang-etiketi-kullanimlari.png 1916w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/hatali-hreflang-etiketi-kullanimlari-768x257.png 768w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/hatali-hreflang-etiketi-kullanimlari-1536x514.png 1536w\" sizes=\"(max-width: 1916px) 100vw, 1916px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">2. Ayn\u0131 Hreflang De\u011feri i\u00e7in Birden Fazla URL Belirtilmesi<\/h3>\n\n\n\n<p>\u00c7ok dilli web sitelerinin yakla\u015f\u0131k %58&#8217;i bir sayfalar\u0131n\u0131n kaynak kodu i\u00e7inde hreflang \u00e7ak\u0131\u015fmalar\u0131 i\u00e7erir. Baz\u0131 geli\u015ftiriciler, ayn\u0131 hreflang de\u011ferleri i\u00e7in birden fazla URL belirtebilir. Ayn\u0131 dil ve \u00fclke i\u00e7in birden fazla URL belirtilmesi hangi sayfan\u0131n dizine eklenmesi gerekti\u011fini konusunda Google&#8217;a net bir bilgi sa\u011flamaz. Bu durumda Google botlar\u0131 bu URL&#8217;leri yok sayacakt\u0131r.&nbsp;<\/p>\n\n\n\n<p>Bu hatay\u0131 d\u00fczeltmek i\u00e7in, \u00e7ak\u0131\u015fan t\u00fcm hreflang URL&#8217;lerini ortadan kald\u0131rmal\u0131s\u0131n\u0131z. Ard\u0131ndan, hreflang etiketlerinde belirli bir dil ve \u00fclke i\u00e7in tan\u0131mlanm\u0131\u015f yaln\u0131zca bir URL&#8217;ye sahip oldu\u011funuzdan emin olmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Hreflang ve Canonical Etiketleri Entegrasyonu<\/h3>\n\n\n\n<p>Hreflang ve canonical etiketleri temelinde benzer \u015feyler yapar. Arama motorlar\u0131na bir sayfan\u0131n hangi s\u00fcr\u00fcm\u00fcn\u00fc dizine eklemeleri gerekti\u011fini bildirirler. Ancak tam olarak ayn\u0131 i\u015fleve sahip de\u011fillerdir. Canonical etiketler, arama motorlar\u0131na bir sayfadaki URL\u2019nin resmi s\u00fcr\u00fcm\u00fc oldu\u011funu bildirmek i\u00e7in kullan\u0131l\u0131r. Hreflang etiketlerini ve canonical etiketlerini entegre etmek, \u00e7o\u011fu geli\u015ftiricinin genellikle yapt\u0131\u011f\u0131 yayg\u0131n bir hatad\u0131r. Kurall\u0131 ve kendi kendine referans veren hreflang etiketini tek bir etikette birle\u015ftirmeye \u00e7al\u0131\u015f\u0131rlar. Bu uygulama kod hatalar\u0131na neden olur. Bu nedenle, bu etiketleri hi\u00e7bir ko\u015fulda birle\u015ftirmeyin.<\/p>\n\n\n\n<p><strong>Yanl\u0131\u015f Kullan\u0131m:<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;link rel=\u201dcanonical\u201d hreflang=\u201den-IE\u201d href=\u201dhttps:\/\/ siteadresi.com\/ie\/\u201d\/&gt;<\/code><\/pre>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;link rel=\u201dalternate\u201d hreflang=\u201des-AR\u201d href=\u201dhttp:\/\/ siteadresi.com\/ar\/\u201d\/&gt;<\/code><\/pre>\n\n\n\n<p><strong>Do\u011fru Kullan\u0131m:<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;link rel=\u201dcanonical\u201d href=\u201dhttps:\/\/ siteadresi.com\/ie\/\u201d\/&gt;<\/code><\/pre>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;link rel=\u201dalternate\u201d hreflang=\u201den-IE\u201d href=\u201dhttps:\/\/ siteadresi.com\/ie\/\u201d\/&gt;<\/code><\/pre>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;link rel=\u201dalternate\u201d hreflang=\u201des-AR\u201d href=\u201dhttp:\/\/siteadresi.com\/ar\/\u201d\/&gt;<\/code><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\">4. Hatal\u0131 Canonical Etiketler<\/h3>\n\n\n\n<p>Arama motorlar\u0131na hangi sayfay\u0131 dizine eklemek istedi\u011finizi s\u00f6ylemek i\u00e7in canonical etiketleri kullanman\u0131z gerekir. Yanl\u0131\u015f kullan\u0131lan bir etiket ba\u015fka bir sayfaya y\u00f6nlendiriyorsa veya tamamen eksikse, o sayfan\u0131n t\u00fcm kopyalar\u0131n\u0131n indekslenmesine neden olabilir.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Geri D\u00f6n\u00fc\u015f Ba\u011flant\u0131lar\u0131<\/h3>\n\n\n\n<p>Hreflang etiketlerini kullan\u0131rken, A sayfas\u0131 B sayfas\u0131na ba\u011flant\u0131 verdi\u011finde, birbirlerine geri ba\u011flant\u0131 vermeleri gerekir. Bunun i\u00e7in B sayfas\u0131na A sayfas\u0131n\u0131n ba\u011flant\u0131s\u0131n\u0131 koymal\u0131s\u0131n\u0131z. Bu d\u00f6n\u00fc\u015f ba\u011flant\u0131s\u0131, hreflang ek a\u00e7\u0131klamalar\u0131 kullanan t\u00fcm sayfalarda g\u00f6r\u00fcn\u00fcr olmal\u0131d\u0131r.<\/p>\n\n\n\n<p>Ba\u015fka bir sayfaya at\u0131fta bulunan her hreflang kodunun, i\u015faret etti\u011fi her sayfada ayn\u0131 bulunmas\u0131 hreflang etiketlerinde \u00f6nemlidir. Bu sayede arama motorlar\u0131 sayfalar\u0131n\u0131z\u0131 yanl\u0131\u015f anlamayacakt\u0131r. Sayfa A&#8217;n\u0131n d\u00fczg\u00fcn \u00e7al\u0131\u015fmas\u0131 i\u00e7in \u201crel-alternate-hreflang&#8221; ek a\u00e7\u0131klamas\u0131n\u0131 kullanmas\u0131 gerekir. Bu hatan\u0131n olmas\u0131n\u0131 \u00f6nlemek i\u00e7in kodun her sayfada do\u011fru yaz\u0131ld\u0131\u011f\u0131ndan emin olmal\u0131s\u0131n\u0131z.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/tam-adres-urlleri-kullanmamak.jpg\" alt=\"tam adres urlleri kullanmamak\" class=\"wp-image-11596\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/tam-adres-urlleri-kullanmamak.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/tam-adres-urlleri-kullanmamak-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">6. Tam Adres URL\u2019leri Kullanmamak<\/h3>\n\n\n\n<p>Hreflang etiketlerinde tam adres URL&#8217;leri listelemeniz gerekti\u011fini unutmay\u0131n. Tam adres, tam ve do\u011fru karakterleri i\u00e7erdi\u011fi anlam\u0131na gelir. G\u00f6receli URL&#8217;lerin kullan\u0131lmas\u0131, kod hatalar\u0131 veya arama motorlar\u0131n\u0131n taramas\u0131n\u0131 istedi\u011finiz s\u00fcr\u00fcmlerin taranamamas\u0131 gibi sorunlara neden olur.<\/p>\n\n\n\n<p><strong>Tam Adres URL&#8217;ye bir \u00f6rnek:<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:&#47;&#47;siteadresi.com<\/code><\/pre>\n\n\n\n<p><strong>G\u00f6receli URL\u2019ye \u00f6rnekler:<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>\/\/siteadresi.com\nsiteadresi.com<\/code><\/pre>\n\n\n\n<p>Ayr\u0131ca hreflang ba\u011flant\u0131n\u0131z, 4xx veya 5xx <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/http-durum-kodlari\">HTTP durum kodu<\/a> d\u00f6nd\u00fcren bir URL&#8217;ye i\u015faret etti\u011finde, arama motorlar\u0131 bunu g\u00f6rmezden gelir. Buna da dikkat etmelisiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/hreflang-etiketi-yapilan-yanlislar.jpg\" alt=\"hreflang etiketi yap\u0131lan yanl\u0131\u015flar\" class=\"wp-image-11600\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/hreflang-etiketi-yapilan-yanlislar.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/04\/hreflang-etiketi-yapilan-yanlislar-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">7.&nbsp;Dizine Eklenmemi\u015f Sayfalara Hreflang Etiketlerini Uygulamak<\/h3>\n\n\n\n<p>Bir sayfan\u0131n arama motorlar\u0131 taraf\u0131ndan dizine eklenmesi engellendi\u011finde, o sayfadaki hreflang etiketleri \u00e7al\u0131\u015fmaz. Google, bu hreflang etiketlerini bir hata olarak kabul edebilir.<\/p>\n\n\n\n<p>Bunun olmas\u0131n\u0131 \u00f6nlemek i\u00e7in robots.txt dosyas\u0131nda bir hreflang etiketi listelenmedi\u011fine emin olun. Ek olarak, sayfan\u0131n \u00fcst k\u0131sm\u0131na yak\u0131n bir yerde g\u00f6r\u00fcnt\u00fclenen herhangi bir eklentiye &#8220;noindex&#8221; etiketi eklemeyin. <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-index-hatalari-nelerdir\" target=\"_blank\" rel=\"noreferrer noopener\">Google Index Hatalar\u0131<\/a> yaz\u0131m\u0131z\u0131 okuyarak indeksleme ile ilgili bilgi sahibi olabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Sadece Ana Sayfada Hreflang Etiketlerini Kullanmak<\/h3>\n\n\n\n<p>Bir\u00e7ok ki\u015fi sadece ana sayfalar\u0131nda hreflang etiketlerine ihtiya\u00e7 duyduklar\u0131n\u0131 zannederler. Bu yanl\u0131\u015f anlaman\u0131n bir sonucu olarak, sayfalar\u0131n\u0131z baz\u0131 kullan\u0131c\u0131lara yanl\u0131\u015f i\u00e7erik g\u00f6sterebilirler. Bu nedenle, yaln\u0131zca ana sayfan\u0131za de\u011fil, XML site haritas\u0131 olan t\u00fcm sayfalara hreflang etiketi eklemeniz gerekir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hreflang-Etiketi-Hatalari-Nasil-Onlenir\"><\/span>Hreflang Etiketi Hatalar\u0131 Nas\u0131l \u00d6nlenir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0130yi bir SEO performans\u0131 i\u00e7in <strong>hreflang etiketi<\/strong> hatalar\u0131n\u0131n \u00f6n\u00fcne ge\u00e7meniz gerekir. Bunu yapmak i\u00e7in ilk olarak, kodunuzun ba\u015ftan do\u011fru oldu\u011fundan emin olun. Kod hatalar\u0131n\u0131n \u00e7\u00f6z\u00fclmesi \u00e7ok karma\u015f\u0131k olan katmanla\u015fmay\u0131 tamamen \u00f6nler. Ek olarak, web siteniz zaman i\u00e7inde de\u011fi\u015fti\u011fi i\u00e7in d\u00fczenli denetimlerde bulunmal\u0131s\u0131n\u0131z. Yeni sayfalar ve g\u00fcncellenen i\u00e7erikler web sitesini etkileyebilir ve hatalara neden olabilir. Hreflang etiketleri olduk\u00e7a \u00f6nemli oldu\u011fu i\u00e7in bunlar\u0131 g\u00f6z ard\u0131 etmemelisiniz.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                            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8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Href kelimesi hyperlink yerine kullan\u0131l\u0131r. Lang ise language yani dil anlam\u0131na gelir. Hreflang bu ikisinin birle\u015fimidir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Hreflang etiketleri ne i\u00e7in kullan\u0131l\u0131r?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Google taraf\u0131ndan bir web sayfas\u0131n\u0131n dilini ve co\u011frafi hedeflemesini belirtmek i\u00e7in kullan\u0131lan bir HTML \u00f6zelli\u011fidir. Arama motorlar\u0131n\u0131n bir sayfan\u0131n farkl\u0131 dillerdeki do\u011fru s\u00fcr\u00fcm\u00fcn\u00fc sunmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Hreflang etiketleri kullanmal\u0131 m\u0131s\u0131n\u0131z?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>E\u011fer farkl\u0131 co\u011frafyalara veya dillere hitap ediyorsan\u0131z, kesinlikle hreflang etiketi kullanmal\u0131s\u0131n\u0131z.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Bu yaz\u0131m\u0131zda hreflang etiketinin ne oldu\u011fu, nas\u0131l kullan\u0131ld\u0131\u011f\u0131 ve hatal\u0131 kullan\u0131m\u0131 gibi ba\u015fl\u0131klardan detayl\u0131ca bahsedece\u011fiz. Sizler i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z hreflang etiket rehberinin amac\u0131, Google\u2019\u0131n da \u00f6nem verdi\u011fi bu konuya hakim olman\u0131z ve bu do\u011frultuda hata yapma oran\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcrmektir. \u0130leri seviye SEO konusu olan hreflang etiketi do\u011fru \u00f6\u011frenildi\u011finde, web sitenizi kullan\u0131c\u0131lara ve [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":16724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hreflang Etiket Rehberi - Dopinger<\/title>\n<meta name=\"description\" content=\"Hreflang etiketi nedir? Nas\u0131l Eklenir? Yap\u0131lan hatalar nelerdir? Sizlere detayl\u0131 olarak haz\u0131rlad\u0131\u011f\u0131m\u0131z hreflang etiket rehberi bu yaz\u0131da!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/hreflang-etiketi\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hreflang Etiket Rehberi - Dopinger\" \/>\n<meta property=\"og:description\" content=\"Hreflang etiketi nedir? Nas\u0131l Eklenir? Yap\u0131lan hatalar nelerdir? 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