{"id":6212,"date":"2021-08-05T14:26:41","date_gmt":"2021-08-05T11:26:41","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=6212"},"modified":"2023-11-03T18:26:10","modified_gmt":"2023-11-03T15:26:10","slug":"engagement-nedir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/engagement-nedir","title":{"rendered":"Engagement Nedir?"},"content":{"rendered":"\n<p>Sosyal medya kullan\u0131m\u0131n\u0131n artmas\u0131yla \u201cEngagement nedir?\u201d sorusu bir\u00e7ok insan taraf\u0131ndan sorulmaya ba\u015flam\u0131\u015ft\u0131r. Engagement T\u00fcrk\u00e7e\u2019ye, \u201cetkile\u015fim\u201d olarak \u00e7evrilmektedir. Bir sosyal medya kullan\u0131c\u0131s\u0131n\u0131n, di\u011fer sosyal medya kullan\u0131c\u0131s\u0131n\u0131 takip etmeye ba\u015flamas\u0131yla engagement ba\u015flar. Takip edilen sosyal medya hesab\u0131n\u0131n g\u00f6nderisini be\u011fenmesi, o hesab\u0131 bir arkada\u015f\u0131na g\u00f6ndermesi ya da g\u00f6nderilerine yorum yazmas\u0131 etkile\u015fimin s\u00fcrd\u00fcr\u00fclmesi demektir. Bir kullan\u0131c\u0131, ba\u015fka bir sosyal medya hesab\u0131nda bu i\u015flemleri ger\u00e7ekle\u015ftiriyorsa, o insan o markaya \u201cengagement olmu\u015f\u201d demektir. Engagament di\u011fer yandan bir ziyaret\u00e7inin, ba\u015fka bir markan\u0131n internet sitesine girip; soru sormas\u0131, o internet sitesinden herhangi bir i\u00e7erik indirmesi anlam\u0131na da gelmektedir. &nbsp;<\/p>\n\n\n\n<p><br>Facebook, Twitter, Instagram ve YouTube gibi sosyal medya platformlar\u0131, \u00e7ok uzak olmayan bir tarihte hayat\u0131m\u0131za girmi\u015flerdir. Bu sosyal medya platformlar\u0131 hayat\u0131m\u0131za ilk girdi\u011finde pazarlamac\u0131lar, kullan\u0131c\u0131lar\u0131n, sosyal medya platformlar\u0131nda markalarla etkile\u015fimde bulunaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnm\u00fc\u015flerdi. Ancak aradan ge\u00e7en bunca zamandan sonra g\u00f6r\u00fcyoruz ki kullan\u0131c\u0131lar markalarla etkile\u015fime ge\u00e7miyorlar. Yap\u0131lan ara\u015ft\u0131rmalar markalarla etkile\u015fime ge\u00e7en kullan\u0131c\u0131lar\u0131n \u00e7ok az oldu\u011funu g\u00f6stermektedir. Sosyal medya y\u00f6netimi hakk\u0131nda bilgi almak istiyorsan\u0131z, <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/sosyal-medya-yonetimi-nasil-yapilir\">En Etkili Sosyal Medya Y\u00f6netimi Nas\u0131l Yap\u0131l\u0131r? <\/a>adl\u0131 bir ba\u015fka yaz\u0131m\u0131za g\u00f6z atman\u0131z\u0131 \u00f6neririz. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engagement-ve-B2B-Markalari\"><\/span>Engagement ve B2B Markalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Engagement nedir bahsettik ve Engagement i\u015finin kullan\u0131c\u0131lar\u0131n i\u015fi olmad\u0131\u011f\u0131n\u0131 az \u00f6nce belirttik. Peki \u00f6yleyse engagement\u2019i kim ba\u015flat\u0131r? Engagement ve B2B markalar\u0131 aras\u0131nda inan\u0131lmaz bir ba\u011f vard\u0131r. Pazarlamac\u0131lar\u0131n \u201cengagement\u201d ismini verdikleri, potansiyel m\u00fc\u015fterilerle etkile\u015fimde bulunma i\u015fi B2B markalar\u0131 i\u00e7in neredeyse bir zorunluluktur. B2B pazarlar\u0131nda bir \u015firket, ba\u015fka bir \u015firketten bir \u00fcr\u00fcn ya da bir hizmet sat\u0131n almak istedi\u011finde, bedel \u00f6demek zorundad\u0131r. Bundan dolay\u0131 sat\u0131n alaca\u011f\u0131 \u00fcr\u00fcn\u00fc veya hizmeti olduk\u00e7a \u00f6zenli bir \u015fekilde inceleyerek karar verir. Sat\u0131n almaya karar vermek i\u00e7in markadan \u00fcr\u00fcn veya hizmetle ilgili doyurucu bir bilgi talebinde bulunur. Bundan dolay\u0131 t\u00fcm B2B \u015firketlerinin sitelerinde \u00fcr\u00fcnleri ve hizmetleri ile ilgili geni\u015f kapsaml\u0131 bilgiler bulunmaktad\u0131r. Bu bilgilerle potansiyel m\u00fc\u015fterilerinin sorular\u0131na yan\u0131t vermek zorundad\u0131r. Ancak bu \u015fekilde, potansiyel m\u00fc\u015fterilerle etkile\u015fime ge\u00e7ebilirler.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/07\/engagement-rate-hesaplama-1.png\" alt=\"engagement rate hesaplama\" class=\"wp-image-6215\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engagement-Rate-Nedir-Nasil-Hesaplanir\"><\/span>Engagement Rate Nedir, Nas\u0131l Hesaplan\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Engagament Rate nedir, nas\u0131l hesaplan\u0131r; sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n merak etti\u011fi sorulard\u0131r.&nbsp; Etkile\u015fim i\u00e7inde bulunan t\u00fcm kullan\u0131c\u0131lar etkile\u015fim oranlar\u0131n\u0131 bilmek isterler. Bu oranlar sayesinde yeni bir yol izlemeleri veya var olan \u015fekilde ilerlemeleri gerekmektedir. Bu ba\u011flamda \u201cengagement rate\u201d etkile\u015fim oran\u0131 anlam\u0131na gelmektedir. Peki engagament rate nas\u0131l hesaplan\u0131r?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Etkile\u015fim oran\u0131; be\u011feni say\u0131s\u0131, yorum say\u0131s\u0131 ve payla\u015f\u0131m say\u0131s\u0131 ile hesaplanmaktad\u0131r.<\/li>\n\n\n\n<li>Etkile\u015fim oran\u0131, ortalaman\u0131n alt\u0131nda \u00e7\u0131karsa, etkile\u015fimi art\u0131rmak i\u00e7in takip edilen strateji de\u011fi\u015ftirilir. Ziyaret\u00e7i davran\u0131\u015flar\u0131 analiz edilerek etkile\u015fim oran\u0131 art\u0131r\u0131labilmektedir.<\/li>\n\n\n\n<li>Etkile\u015fim oran\u0131, dijital pazarda ne kadar ba\u015far\u0131l\u0131 oldu\u011funuz hakk\u0131nda bilgi vermektedir. Bundan dolay\u0131, bu oranlara her ay bakmal\u0131s\u0131n\u0131z. B\u00f6ylece ya var olan stratejinizle ilerlemeli ya da yeni bir strateji belirlemelisiniz.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engagement-Rate-Sonuclarini-Ne-Kadar-Surede-Alirim\"><\/span>Engagement Rate Sonu\u00e7lar\u0131n\u0131 Ne Kadar S\u00fcrede Al\u0131r\u0131m?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Engagement rate sonu\u00e7lar\u0131n\u0131n al\u0131nma s\u00fcresi noktas\u0131nda &nbsp;net bir cevap vermek ise neredeyse imkans\u0131zd\u0131r. Bunun nedeni ise bu sonu\u00e7lar\u0131n al\u0131nabilmesinde bir\u00e7ok etkenin olmas\u0131d\u0131r. Bu etkenler \u015f\u00f6yle s\u0131ralanabilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130\u015fletmenizin b\u00fcy\u00fckl\u00fc\u011f\u00fc,<\/li>\n\n\n\n<li>Var olan kitlenizin boyutu\/b\u00fcy\u00fckl\u00fc\u011f\u00fc,<\/li>\n\n\n\n<li>\u0130\u00e7inde bulundu\u011funuz pazar,<\/li>\n\n\n\n<li>Web sitenizin ne durumda oldu\u011fu,<\/li>\n\n\n\n<li>Sosyal a\u011flardaki durumunuz,<\/li>\n\n\n\n<li>Maillingler ile elde etti\u011finiz veriler ve sonu\u00e7lar.<\/li>\n<\/ul>\n\n\n\n<p>Etkile\u015fim oran\u0131n\u0131z\u0131 kendinizin hesaplamas\u0131 m\u00fcmk\u00fcnd\u00fcr. Ancak buna vakit harcamak istemezseniz, etkile\u015fim oran\u0131 hesaplayan sitelerden hizmet alabilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/07\/engagement-nasil-arttirilir-1.png\" alt=\"engagement nas\u0131l artt\u0131r\u0131l\u0131r\" class=\"wp-image-6216\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engagementi-Artirmak-icin-Ne-Yapilabilir\"><\/span>Engagement\u2019i Art\u0131rmak i\u00e7in Ne Yap\u0131labilir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u015eimdi sizinle payla\u015faca\u011f\u0131m\u0131z bilgileri kullanarak etkile\u015fiminizi art\u0131rabilirsiniz. B\u00f6ylece b\u00fcy\u00fcyebilir ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fcn artmas\u0131n\u0131 sa\u011flayabilirsiniz. \u0130\u015fte engagement\u2019i art\u0131rmak i\u00e7in yapman\u0131z gerekenler:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web siteniz veya sosyal medya hesab\u0131n\u0131z i\u00e7in se\u00e7ti\u011finiz g\u00f6rsellerde \u00f6zenli olun. Bu g\u00f6rsellerin ilgi \u00e7ekici ve estetik olmas\u0131na dikkat edin.<\/li>\n\n\n\n<li>Emoji kullanmak sizi daha samimi g\u00f6sterece\u011finden, s\u0131k s\u0131k olmamakla birlikte emoji kullan\u0131n.<\/li>\n\n\n\n<li>G\u00fcncel olmaya ve en az\u0131ndan her g\u00fcn payla\u015f\u0131m yapmaya \u00f6zen g\u00f6sterin.<\/li>\n\n\n\n<li>Etkile\u015fim alan g\u00f6nderilerinizi tespit edin ve benzer ama \u00f6zg\u00fcn i\u00e7erikler payla\u015f\u0131n.<\/li>\n\n\n\n<li>Takip\u00e7ilerinizle ileti\u015fime ge\u00e7mek ve fikirlerini almak i\u00e7in sorular sorun.<\/li>\n\n\n\n<li>Etkile\u015fimde bulunabilece\u011finiz anketler haz\u0131rlay\u0131n.<\/li>\n\n\n\n<li>\u0130\u00e7eriklerinizi, takip\u00e7ilerinizin sosyal medyada aktif oldu\u011fu zaman dilimlerinde payla\u015f\u0131n.<\/li>\n\n\n\n<li>Takip\u00e7i davran\u0131\u015flar\u0131n\u0131n analizini yap\u0131n.<\/li>\n<\/ul>\n\n\n\n<p>Daha fazla bilgi i\u00e7in <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-analytics-metrikler\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics Metrikler<\/a> yaz\u0131m\u0131z\u0131 okuyabilirsiniz.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Etkile\u015fim oran\u0131 nas\u0131l hesaplan\u0131r?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 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<p>Etkile\u015fim oran\u0131; olu\u015fturdu\u011funuz i\u00e7erikle, etkile\u015fimde bulunma say\u0131s\u0131n\u0131n g\u00f6sterim say\u0131s\u0131na b\u00f6l\u00fcnmesi ile hesaplan\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Engagement Rate ka\u00e7 olmal\u0131?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Etkile\u015fim oran\u0131n\u0131z, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde takip\u00e7i say\u0131n\u0131za ba\u011fl\u0131d\u0131r. \u00d6rne\u011fin: 4K takip\u00e7iniz ve %3\u2019l\u00fck etkile\u015fim oran\u0131n\u0131z varsa, etkile\u015fim oran\u0131n\u0131z 2019 y\u0131l\u0131 raporlar\u0131na g\u00f6re olduk\u00e7a d\u00fc\u015f\u00fckt\u00fcr. (Instagram \u00f6zelinde) Siz de sosyal medya platformlar\u0131n\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 raporlara g\u00f6re k\u0131yaslama yaparak etkile\u015fim oran\u0131n\u0131z\u0131n % ka\u00e7 olmas\u0131 gerekti\u011fini \u00f6\u011frenebilirsiniz.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Instagram etkile\u015fim oran\u0131 nas\u0131l hesaplan\u0131r?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Etkile\u015fim oran\u0131n\u0131n hesaplanmas\u0131 i\u00e7in birden \u00e7ok y\u00f6ntem bulunmaktad\u0131r. En s\u0131k tercih edilen y\u00f6ntem ise \u015fudur: Be\u011fenilerin ve yorumlar\u0131n, izleyen say\u0131s\u0131na b\u00f6l\u00fcnmesi. Bu basit y\u00f6ntem ile etkile\u015fim oran\u0131n\u0131z\u0131 hesaplayabilirsiniz. \u00dcstelik bunun i\u00e7in olu\u015fturulmu\u015f, analiz yapan web sitelerinden de yararlanabilirsiniz.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Sosyal medya kullan\u0131m\u0131n\u0131n artmas\u0131yla \u201cEngagement nedir?\u201d sorusu bir\u00e7ok insan taraf\u0131ndan sorulmaya ba\u015flam\u0131\u015ft\u0131r. Engagement T\u00fcrk\u00e7e\u2019ye, \u201cetkile\u015fim\u201d olarak \u00e7evrilmektedir. Bir sosyal medya kullan\u0131c\u0131s\u0131n\u0131n, di\u011fer sosyal medya kullan\u0131c\u0131s\u0131n\u0131 takip etmeye ba\u015flamas\u0131yla engagement ba\u015flar. Takip edilen sosyal medya hesab\u0131n\u0131n g\u00f6nderisini be\u011fenmesi, o hesab\u0131 bir arkada\u015f\u0131na g\u00f6ndermesi ya da g\u00f6nderilerine yorum yazmas\u0131 etkile\u015fimin s\u00fcrd\u00fcr\u00fclmesi demektir. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":15866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-6212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-sosyal-medya","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Engagement Nedir? Engagement Rate Hesaplama - Dopinger<\/title>\n<meta name=\"description\" content=\"Engagement nedir? 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(Instagram \u00f6zelinde) Siz de sosyal medya platformlar\u0131n\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 raporlara g\u00f6re k\u0131yaslama yaparak etkile\u015fim oran\u0131n\u0131z\u0131n % ka\u00e7 olmas\u0131 gerekti\u011fini \u00f6\u011frenebilirsiniz.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/engagement-nedir#faq-question-1627560059836","position":3,"url":"https:\/\/www.dopinger.com\/tr\/blog\/engagement-nedir#faq-question-1627560059836","name":"Instagram etkile\u015fim oran\u0131 nas\u0131l hesaplan\u0131r?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Etkile\u015fim oran\u0131n\u0131n hesaplanmas\u0131 i\u00e7in birden \u00e7ok y\u00f6ntem bulunmaktad\u0131r. En s\u0131k tercih edilen y\u00f6ntem ise \u015fudur: Be\u011fenilerin ve yorumlar\u0131n, izleyen say\u0131s\u0131na b\u00f6l\u00fcnmesi. 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