{"id":5960,"date":"2021-07-06T10:29:59","date_gmt":"2021-07-06T07:29:59","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=5960"},"modified":"2023-11-03T20:16:32","modified_gmt":"2023-11-03T17:16:32","slug":"butunlesik-pazarlama","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/butunlesik-pazarlama","title":{"rendered":"B\u00fct\u00fcnle\u015fik Pazarlama Nedir?"},"content":{"rendered":"\n<p>B\u00fct\u00fcnle\u015fik pazarlama, pazarlama ileti\u015fimi denilen \u00f6gelerin uyumla birlikte birle\u015fmesiyle olu\u015fur. Ula\u015f\u0131labilecek her alanda m\u00fc\u015fteriye ula\u015f\u0131lmas\u0131n\u0131 ve reklam kampanyalar\u0131n\u0131n y\u00f6netilmesinde t\u00fcm pazarlama ara\u00e7lar\u0131n\u0131n kullan\u0131lmas\u0131n\u0131 kapsayan pazarlama bi\u00e7imidir. Bu noktada marka veya firma i\u00e7in kullan\u0131lan pazarlama ara\u00e7lar\u0131, bir organizasyon i\u00e7erisinde y\u00f6netildi\u011finde bu kavrama ula\u015f\u0131lmaktad\u0131r. Bu pazarlama bi\u00e7iminde t\u00fcm ileti\u015fim yollar\u0131, tan\u0131t\u0131m ara\u00e7lar\u0131 ve mesaj \u00e7e\u015fitleri kullan\u0131lmaktad\u0131r. Bu noktada \u00f6nemli olan kullan\u0131lan t\u00fcm ara\u00e7lar\u0131n bir uyum ve tek ses halinde y\u00fcr\u00fct\u00fclmesidir.<\/p>\n\n\n\n<p>Geni\u015f bir kapsam\u0131 olan b\u00fct\u00fcnle\u015fik pazarlama kesin ve tek kal\u0131b\u0131 olmayan bir kavramd\u0131r. Bir\u00e7ok pazarlama arac\u0131 kullan\u0131lan bu kavramda \u00f6nemli olan marka yarar\u0131d\u0131r. En verimli ve etkili \u015fekilde olu\u015fturulan bu pazarlama, hedefledi\u011fi noktaya t\u00fcm ara\u00e7larla tek ses olarak ula\u015fmal\u0131d\u0131r. Bu noktada \u00f6nemli bir koordinasyonu ve uyumu gerektiren b\u00fct\u00fcnle\u015fik pazarlama ara\u00e7lar\u0131, s\u00fcre\u00e7le geli\u015fen bir stratejiden olu\u015fmaktad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Butunlesik-Pazarlamanin-Amaci-Nedir\"><\/span>B\u00fct\u00fcnle\u015fik Pazarlaman\u0131n Amac\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u00fct\u00fcnle\u015fik pazarlama, hedef ve stratejilerle birlikte ger\u00e7ekle\u015ftirilen pazarlama ara\u00e7lar\u0131yla markan\u0131n iyi bir imaj olu\u015fturmas\u0131n\u0131 ama\u00e7lar. Ayn\u0131 zamanda m\u00fc\u015fterilerde olumlu tutum geli\u015ftirmesini hedefler. Temel olarak m\u00fc\u015fterilerin markaya kar\u015f\u0131 olu\u015fturduklar\u0131 memnuniyetin artmas\u0131 hedeflenmektedir. Bu noktada marka-m\u00fc\u015fteri ili\u015fkisi ne kadar olumluysa, m\u00fc\u015fterinin marka ba\u011fl\u0131l\u0131\u011f\u0131 da ayn\u0131 d\u00fczeyde artmaktad\u0131r. T\u00fcm bunlar\u0131n yan\u0131nda m\u00fc\u015fteri memnuniyeti artt\u0131k\u00e7a, m\u00fc\u015fterinin talep etti\u011fi hizmet ve \u00fcr\u00fcn al\u0131\u015f\u0131 da artmaktad\u0131r. Bu sayede olu\u015fturulan g\u00fcven ve istikrar, markaya bir de\u011fer olarak d\u00f6n\u00fc\u015f sa\u011flamaktad\u0131r.<\/p>\n\n\n\n<p>Bahsetti\u011fimiz bu noktalarda ger\u00e7ekle\u015ftirilen stratejilerle devreye girmektedir. Sat\u0131\u015f \u00f6ncesi, sat\u0131\u015f s\u0131ras\u0131 ve sat\u0131\u015f sonras\u0131 her a\u015fama, bu stratejilerle belirlenmektedir. Markalardan al\u0131nan hizmetler bu pazarlama ara\u00e7lar\u0131 ile destelenerek s\u00fcrekli hale getirilmektedir. Bu sayede pazarlama amac\u0131na ula\u015fmaktad\u0131r. Bahsetti\u011fimiz t\u00fcm bu bilgiler do\u011frultusunda k\u0131saca b\u00fct\u00fcnle\u015fik pazarlama ama\u00e7lar\u0131 \u015f\u00f6yledir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marka ba\u011fl\u0131l\u0131\u011f\u0131 olu\u015fturma<\/li>\n\n\n\n<li>Marka sadakati yaratma<\/li>\n\n\n\n<li>M\u00fc\u015fteri tatmini ve memnuniyeti sa\u011flama<\/li>\n\n\n\n<li>M\u00fc\u015fteri de\u011feri kazand\u0131rma<\/li>\n\n\n\n<li>S\u00fcrekli ve sad\u0131k m\u00fc\u015fteri kazanma<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/10\/butunlesik-pazarlama-ozellikleri.jpg\" alt=\"b\u00fct\u00fcnle\u015fik pazarlama \u00f6zellikleri\" class=\"wp-image-15955\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/10\/butunlesik-pazarlama-ozellikleri.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/10\/butunlesik-pazarlama-ozellikleri-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Butunlesik-Pazarlama-Ozellikleri\"><\/span>B\u00fct\u00fcnle\u015fik Pazarlama \u00d6zellikleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u00fct\u00fcnle\u015fik pazarlama s\u00fcreci, m\u00fc\u015fteri memnuniyeti odakl\u0131 olarak i\u015flemektedir. Firmalar\u0131n rakiplerine kar\u015f\u0131 farkl\u0131l\u0131k olu\u015fturarak yeni bir sinerji yakalamas\u0131 hedefleri bu pazarlama t\u00fcr\u00fc i\u00e7inde de\u011ferlendirilmektedir. Bu a\u00e7\u0131dan pazarlama planlar\u0131, y\u00f6ntem ve stratejileri bir b\u00fct\u00fcn halinde analiz edilerek olu\u015fturulmaktad\u0131r. Bu s\u00fcre\u00e7te teknoloji ve ileti\u015fim yollar\u0131 da en etkin \u015fekilde kullan\u0131larak s\u00fcre\u00e7, en iyi \u015fekilde y\u00fcr\u00fct\u00fclmektedir. \u00d6zellikle <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/pazarlama-iletisimi\" target=\"_blank\" rel=\"noreferrer noopener\">Pazarlama \u0130leti\u015fimi<\/a> bu noktadaki kilit konulardan birisi olmaktad\u0131r. Bahsetti\u011fimiz t\u00fcm bu s\u00fcre\u00e7 bilinen pazarlama y\u00f6ntemlerinden bir\u00e7ok noktada ayr\u0131lmaktad\u0131r. B\u00fct\u00fcnle\u015fik pazarlaman\u0131n baz\u0131 \u00f6nemli \u00f6zellikleri \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bu pazarlaman\u0131n temelinde t\u00fcm ileti\u015fim yollar\u0131n\u0131n ve pazarlama kavramlar\u0131n\u0131n b\u00fct\u00fcnle\u015fmesi bulunmaktad\u0131r.<\/li>\n\n\n\n<li>\u0130leti\u015fimle birlikte etkin kullan\u0131lan bir di\u011fer \u00f6zellik de teknolojidir. B\u00fct\u00fcnle\u015fik pazarlama teknolojiden en \u00fcst d\u00fczeyde faydalanarak dijital stratejilerini olu\u015fturmaktad\u0131r.<\/li>\n\n\n\n<li>Di\u011fer pazarlamalardan farkl\u0131 olarak bu pazarlama se\u00e7ene\u011fi, merkezine m\u00fc\u015fteri ve marka ili\u015fkisini koymaktad\u0131r. Odak noktas\u0131 olarak baz al\u0131nan m\u00fc\u015fteri, s\u00fcrecin \u00fczerinde etkilidir.<\/li>\n\n\n\n<li>B\u00fct\u00fcnle\u015fik pazarlama \u00f6l\u00e7\u00fclebilirdir. Ba\u015far\u0131s\u0131, hedefleri ve stratejileri test edilebilmektedir.<\/li>\n\n\n\n<li>Anlam\u0131 itibari ile de b\u00fct\u00fcnle\u015fik pazarlama bir b\u00fct\u00fcn halindedir. Y\u00f6netilen t\u00fcm faaliyet ve stratejiler tek bir merkezden ve tek bir birim olarak olu\u015fmaktad\u0131r.<\/li>\n\n\n\n<li>Detayl\u0131 bir planlama ile ortaya \u00e7\u0131kan birle\u015fik pazarlama, veri taban\u0131 baz\u0131nda olu\u015fturulan verilere dayand\u0131r\u0131lmaktad\u0131r.<\/li>\n\n\n\n<li>Planlama ak\u0131\u015f\u0131 d\u0131\u015far\u0131dan i\u00e7eriye do\u011fru yap\u0131lmaktad\u0131r. Bu durum birle\u015fik planlaman\u0131n pazara ve rekabete g\u00f6re \u015fekillenmesini ifade etmektedir.<\/li>\n\n\n\n<li>Bu pazarlama i\u00e7erisinde \u00fcr\u00fcn ve hizmet sat\u0131\u015f\u0131 do\u011frudan sat\u0131n almaya te\u015fvik edecek niteliklerdedir. Herhangi bir fark\u0131ndal\u0131k yaratma ve dolayl\u0131 olarak sat\u0131n alma politikalar\u0131 i\u00e7ermemektedir.<\/li>\n\n\n\n<li>Bir \u00f6nceki madde ile ba\u011flant\u0131l\u0131 olarak bu pazarlama sadece marka fark\u0131ndal\u0131\u011f\u0131 \u00fczerine \u015fekillenmektedir. Marka fark\u0131ndal\u0131\u011f\u0131n\u0131n olu\u015fmas\u0131 ve tekrarlanan sat\u0131n alma eylemi bu pazarlama i\u00e7in \u00f6nemlidir.<\/li>\n\n\n\n<li>Bu pazarlama y\u00f6nteminde en \u00f6nemli kavramlar g\u00fcven, istikrar ve ba\u011fl\u0131l\u0131k olu\u015fmas\u0131d\u0131r. Bu a\u00e7\u0131dan pazarlaman\u0131n amac\u0131 bu kavramlara dayanmaktad\u0131r.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Butunlesik-Pazarlama-Iletisimi-Nedir\"><\/span>B\u00fct\u00fcnle\u015fik Pazarlama \u0130leti\u015fimi Nedir? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u00fct\u00fcnle\u015fik Pazarlama \u0130leti\u015fimi (IMC), t\u00fcm ileti\u015fim ve mesaj t\u00fcrlerinin birlikte dikkatlice birle\u015ftirilmesini sa\u011flayan bir kavramd\u0131r. Temel olarak, t\u00fcm tan\u0131t\u0131m ara\u00e7lar\u0131n\u0131 b\u00fct\u00fcnle\u015ftirmek ve bu ara\u00e7lar\u0131n birlikte uyum i\u00e7inde \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flamak anlam\u0131na gelir. Bu ileti\u015fim ara\u00e7lar\u0131, yal\u0131t\u0131ld\u0131klar\u0131nda de\u011fil, birlikte uyum i\u00e7inde \u00e7al\u0131\u015ft\u0131klar\u0131nda daha etkili olurlar. Entegrasyon, sadece temel ileti\u015fim ara\u00e7lar\u0131n\u0131n \u00f6tesine ge\u00e7ti\u011finde bu durum daha da geli\u015fir. \u00d6rne\u011fin, yatay entegrasyon, <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/pazarlama-karmasi-nedir\">pazarlama karmas\u0131<\/a> ve ticari i\u015flevler aras\u0131nda ger\u00e7ekle\u015firken, dikey entegrasyon, pazarlama ve ileti\u015fim hedeflerinin \u00fcst d\u00fczey kurumsal hedefleri ve \u015firket misyonlar\u0131n\u0131 desteklemesi anlam\u0131na gelir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Butunlesik-Pazarlama-Iletisimi-Araclari-Bilesenleri-Nelerdir\"><\/span>B\u00fct\u00fcnle\u015fik Pazarlama \u0130leti\u015fimi Ara\u00e7lar\u0131, Bile\u015fenleri Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Olduk\u00e7a yayg\u0131n kullan\u0131lan b\u00fct\u00fcnle\u015fik pazarlama, uyumun ve planlaman\u0131n sonucunda olu\u015fmaktad\u0131r. Bu pazarlama ili\u015fimindeki uyumun temeli, ayn\u0131 mesaj\u0131 m\u00fc\u015fteriye ula\u015ft\u0131rmakt\u0131r. Bu a\u00e7\u0131dan \u00f6ne \u00e7\u0131kan pazarlama ileti\u015fimi belirli ara\u00e7 ve bile\u015fenlerden olu\u015fmaktad\u0131r. Bu ara\u00e7lar, pazarlama i\u00e7erisinde etkin ve marka yarar\u0131na olacak \u015fekilde kullan\u0131lmaktad\u0131r. B\u00fct\u00fcnle\u015fik pazarlama ileti\u015fimi ara\u00e7lar\u0131 \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ki\u015fisel Sat\u0131\u015f,<\/li>\n\n\n\n<li>Sat\u0131\u015f Geli\u015ftirme,<\/li>\n\n\n\n<li>Do\u011frudan Pazarlama,<\/li>\n\n\n\n<li>Sat\u0131n Alma Noktas\u0131 \u0130leti\u015fimi (P.O.P),<\/li>\n\n\n\n<li>Reklam,<\/li>\n\n\n\n<li>Halkla \u0130li\u015fkiler,<\/li>\n\n\n\n<li>Sponsorluk<\/li>\n\n\n\n<li>M\u00fc\u015fteri ili\u015fkileri y\u00f6netimi (CRM) olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Butunlesik-Pazarlamanin-Kazanimlari-ve-Faydalari-Nelerdir\"><\/span>B\u00fct\u00fcnle\u015fik Pazarlaman\u0131n Kazan\u0131mlar\u0131 ve Faydalar\u0131 Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bir\u00e7ok markan\u0131n tercih etti\u011fi bu pazarlama t\u00fcr\u00fc, son d\u00f6nemde daha da yayg\u0131n hale gelmi\u015ftir. \u00d6zellikle dijitalle\u015fme ve ileti\u015fim imkan\u0131yla bu y\u00f6ntem, geni\u015f kitlelere ula\u015fmakta iyi bir se\u00e7enektir. <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/pazarlamada-konumlandirma-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Pazarlamada Konumland\u0131rma<\/a> anlay\u0131\u015f\u0131yla birle\u015ftirilen B\u00fct\u00fcnle\u015fik Pazarlaman\u0131n t\u00fcm bunlar ile birlikte de\u011ferlendirildi\u011finde ortaya bir\u00e7ok faydas\u0131 \u00e7\u0131kmaktad\u0131r. Ba\u015fl\u0131ca bu pazarlaman\u0131n kazan\u0131mlar\u0131 ve faydalar\u0131 \u015f\u00f6yledir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bu pazarlama markan\u0131n g\u00fcvenilirli\u011fini artt\u0131rmaktad\u0131r. Bu durum markaya olan izlenimleri ve olumlu tutumu olu\u015fturmaktad\u0131r.<\/li>\n\n\n\n<li>Bahsetti\u011fimiz pazarlama t\u00fcm ileti\u015fim ara\u00e7lar\u0131n\u0131 kullanmaktad\u0131r. Bu a\u00e7\u0131dan hedef kitleye ula\u015f\u0131lmada bu y\u00f6ntem b\u00fcy\u00fck bir avantajd\u0131r.<\/li>\n\n\n\n<li>M\u00fc\u015fteri profilleri bu pazarlama y\u00f6ntemiyle markaya ba\u011fl\u0131l\u0131k kazanmaktad\u0131r. Kazan\u0131lan bu ba\u011fl\u0131l\u0131k, bir hizmet veya \u00fcr\u00fcn ihtiyac\u0131nda ilk bu markaya \u00f6ncelik sa\u011flamaktad\u0131r.<\/li>\n\n\n\n<li>Sunulan b\u00fct\u00fcnle\u015fik pazarlama stratejileri, al\u0131nan \u00fcr\u00fcn ve hizmetin m\u00fc\u015fteride memnuniyet olu\u015fmas\u0131n\u0131 ama\u00e7lar. Bu sayede m\u00fc\u015fteri bu konuda daima tatmin edilerek markan\u0131n prestiji artmaktad\u0131r.<\/li>\n\n\n\n<li>Olu\u015fturulan bu pazarlama y\u00f6ntemi, markalar\u0131n t\u00fcm s\u00fcrecini tek bir hedefle y\u00f6netmektedir. Bu konuda sat\u0131\u015f \u00f6ncesinde oldu\u011fu gibi sat\u0131\u015f sonras\u0131nda da hizmet verilen bu y\u00f6ntem, m\u00fc\u015fterilere destek sa\u011flayarak g\u00fcven vermektedir.<\/li>\n\n\n\n<li>Bu pazarlama marka veya firmalar\u0131n \u00f6ne \u00e7\u0131kmas\u0131n\u0131 ve rakiplerinden bir ad\u0131m \u00f6ne ge\u00e7mesini sa\u011flamaktad\u0131r.<\/li>\n\n\n\n<li>Teknoloji ve ileti\u015fim se\u00e7eneklerini iyi kullanan bu pazarlama se\u00e7ene\u011fi, hedef kitlenin sat\u0131n alma e\u011filimini artt\u0131r\u0131c\u0131 stratejilerle size katk\u0131 sa\u011flamaktad\u0131r.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/10\/butunlesik-pazarlamanin-onemi-ve-ozellikleri.jpg\" alt=\"b\u00fct\u00fcnle\u015fik pazarlaman\u0131n \u00f6nemi\" class=\"wp-image-15956\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/10\/butunlesik-pazarlamanin-onemi-ve-ozellikleri.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/10\/butunlesik-pazarlamanin-onemi-ve-ozellikleri-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Butunlesik-Pazarlama-Neden-Gereklidir\"><\/span>B\u00fct\u00fcnle\u015fik Pazarlama Neden Gereklidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>B\u00fct\u00fcnle\u015fik pazarlaman\u0131n bir\u00e7ok \u00f6zelli\u011finden ve faydas\u0131ndan bahsettik. Elbette ki bir\u00e7ok ki\u015fi b\u00fct\u00fcnle\u015fik pazarlama neden gereklidir, ne i\u00e7in kullan\u0131l\u0131r gibi sorular\u0131 sormaktad\u0131r. Bu noktada bilinmelidir ki \u00e7a\u011f\u0131m\u0131z\u0131n bir getirisi olan bu pazarlama stratejisi, pazarlamada yeni bir boyuttur. T\u00fcm imkanlar\u0131n tek \u00e7at\u0131 alt\u0131ndan tek bir dille olu\u015fmas\u0131yla ger\u00e7ekle\u015fen bu y\u00f6ntem, markalar taraf\u0131ndan s\u0131kl\u0131kla tercih edilmektedir. Bu pazarlama t\u00fcr\u00fcn\u00fcn tercih edilme sebepleri ba\u015fl\u0131ca \u015fu \u015fekildedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En temel sebeplerden birisi geleneksel y\u00f6ntemlerin etkisini kaybetmesidir. Bu a\u00e7\u0131dan teknoloji ve ileti\u015fim \u00e7a\u011f\u0131na uyum sa\u011flayan bu t\u00fcrdeki pazarlama tercih edilmektedir.<\/li>\n\n\n\n<li>\u00d6zellikle sosyal medya gibi platformlar\u0131n etkin kullan\u0131ld\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde, bunlar en etkin ileti\u015fim y\u00f6ntemi haline gelmektedir. Bu anlamda b\u00fct\u00fcnle\u015fik pazarlama tam da bu y\u00f6ntemlerden beslenmektedir.<\/li>\n\n\n\n<li>Markalar olu\u015fturduklar\u0131 mesajlar\u0131 k\u0131sa s\u00fcrede en etkili \u015fekilde hedef kitleye ula\u015ft\u0131rmay\u0131 ama\u00e7lamaktad\u0131r. Bu pazarlama y\u00f6ntemi, hedef ve stratejilerle bunu ba\u015farmaktad\u0131r.<\/li>\n\n\n\n<li>\u00d6zellikle ya\u015fanan dijitalle\u015fme firma bilinirli\u011fi ve rekabeti artt\u0131rm\u0131\u015ft\u0131r. Sunulan pazarlama, k\u00fcresel rekabet ortam\u0131nda fark yarat\u0131lmas\u0131n\u0131 sa\u011flamaktad\u0131r.<\/li>\n\n\n\n<li>Son olarak bu y\u00f6ntem, uygun maliyeti kar\u015f\u0131s\u0131nda sundu\u011fu geni\u015f avantajlarla \u00f6ne \u00e7\u0131kmaktad\u0131r. Bir\u00e7ok firma reklam ve strateji \u00e7al\u0131\u015fmalar\u0131n\u0131 bu alanda olu\u015fturmay\u0131 ama\u00e7layarak bu pazarlamay\u0131 tercih etmektedir.<\/li>\n<\/ul>\n\n\n\n<p>B\u00fct\u00fcnle\u015fik pazarlama s\u00fcrecinin bir\u00e7ok noktas\u0131n\u0131 sizlerle payla\u015ft\u0131k. Markalar\u0131n tercihi olan bu y\u00f6ntem, strateji ve sundu\u011fu avantajlarla \u00f6nemli bir noktaya ula\u015fmaktad\u0131r. Her ge\u00e7en g\u00fcn artan ilgi, bu alandaki ba\u015far\u0131y\u0131 kan\u0131tlar niteliktedir. <\/p>\n\n\n\n<p>B\u00fct\u00fcnle\u015fik Pazarlama ve daha fazlas\u0131 hakk\u0131nda destek almak i\u00e7in <a href=\"https:\/\/www.dopinger.com\/tr\/\">Dopinger<\/a> ile ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Ni\u015f Pazarlama Nedir?<\/a> yaz\u0131m\u0131z\u0131 da incelemek isteyebilirsiniz.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            B\u00fct\u00fcnle\u015fik pazarlama \u00f6rnekleri nelerdir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>B\u00fct\u00fcnle\u015fik pazarlama \u00f6rnekleri temel olarak ayn\u0131 mesaj\u0131 ileten farkl\u0131 alanlarda y\u00fcr\u00fct\u00fclen stratejiler b\u00fct\u00fcn\u00fcd\u00fcr. Bu noktada basit bir \u00f6rnek verilebilir. \u00d6rne\u011fin, bir firman\u0131n farkl\u0131 sosyal platformlarda yapt\u0131\u011f\u0131 kampanya, beraberinde ger\u00e7ekle\u015ftirdi\u011fi dijital hizmet sayfas\u0131 bunun bir par\u00e7as\u0131d\u0131r. Buna ek olarak aktif \u015fekilde kullan\u0131lan ileti\u015fim kanallar\u0131 ve projeler, d\u00fczenlenen kampanyalar bu kampanya t\u00fcr\u00fcne \u00f6rnektir. K\u0131sacas\u0131 bir markan\u0131n sat\u0131\u015f\u0131n\u0131 ve imaj\u0131n\u0131 artt\u0131ran t\u00fcm alanlarda etkin \u015fekilde \u00f6ne \u00e7\u0131kmas\u0131d\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            B\u00fct\u00fcnle\u015fik pazarlama odaklar\u0131 nelerdir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>B\u00fct\u00fcnle\u015fik pazarlama bir\u00e7ok kolun koordineli \u015fekilde y\u00fcr\u00fct\u00fclmesinden olu\u015fmaktad\u0131r. Bu a\u00e7\u0131dan kar\u015f\u0131m\u0131za \u00e7\u0131kan odaklar \u015fu \u015fekildedir: firma, \u00fcr\u00fcn, marka, m\u00fc\u015fteri, fiyat, reklam, hedef kitle, sat\u0131\u015f, da\u011f\u0131t\u0131m ve halkla ili\u015fkiler olarak say\u0131labilmektedir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            B\u00fct\u00fcnle\u015fik pazarlama ileti\u015fiminin yararlar\u0131 nelerdir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" 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11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>B\u00fct\u00fcnle\u015fik pazarlama ileti\u015fimim en \u00f6nemli faydas\u0131 hedef kitleye ula\u015fan mesajd\u0131r. Verilen bu sinerji sonras\u0131 kurumsal b\u00fct\u00fcnl\u00fckle birlikte marka kendini ifade etmektedir. Akabinde hizmet ve \u00fcr\u00fcn talebi, marka g\u00fcvenilirli\u011fi ve s\u00fcreklili\u011fi olu\u015fmaktad\u0131r. Bu noktada do\u011fru y\u00f6netilen bile\u015fik pazarlama ileti\u015fimi, marka-t\u00fcketici ili\u015fkisini do\u011frudan etkilemektedir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>B\u00fct\u00fcnle\u015fik pazarlama, pazarlama ileti\u015fimi denilen \u00f6gelerin uyumla birlikte birle\u015fmesiyle olu\u015fur. Ula\u015f\u0131labilecek her alanda m\u00fc\u015fteriye ula\u015f\u0131lmas\u0131n\u0131 ve reklam kampanyalar\u0131n\u0131n y\u00f6netilmesinde t\u00fcm pazarlama ara\u00e7lar\u0131n\u0131n kullan\u0131lmas\u0131n\u0131 kapsayan pazarlama bi\u00e7imidir. Bu noktada marka veya firma i\u00e7in kullan\u0131lan pazarlama ara\u00e7lar\u0131, bir organizasyon i\u00e7erisinde y\u00f6netildi\u011finde bu kavrama ula\u015f\u0131lmaktad\u0131r. Bu pazarlama bi\u00e7iminde t\u00fcm ileti\u015fim yollar\u0131, tan\u0131t\u0131m ara\u00e7lar\u0131 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":18934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u00fct\u00fcnle\u015fik Pazarlama Nedir? \u00d6zellikleri Nelerdir? - Dopinger<\/title>\n<meta name=\"description\" content=\"B\u00fct\u00fcnle\u015fik pazarlama \u00f6zellikleri ve b\u00fct\u00fcnle\u015fik pazarlama ara\u00e7lar\u0131 hakk\u0131nda detayl\u0131 bilgi i\u00e7in yaz\u0131m\u0131z\u0131 inceleyebilirsiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/butunlesik-pazarlama\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00fct\u00fcnle\u015fik Pazarlama Nedir? \u00d6zellikleri Nelerdir? - Dopinger\" \/>\n<meta property=\"og:description\" content=\"B\u00fct\u00fcnle\u015fik pazarlama \u00f6zellikleri ve b\u00fct\u00fcnle\u015fik pazarlama ara\u00e7lar\u0131 hakk\u0131nda detayl\u0131 bilgi i\u00e7in yaz\u0131m\u0131z\u0131 inceleyebilirsiniz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/butunlesik-pazarlama\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-06T07:29:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-03T17:16:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/07\/butunlesik-pazarlama.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"M.Atakan Kalyoncuo\u011flu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@atakan_kalyoncu\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"M.Atakan Kalyoncuo\u011flu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/butunlesik-pazarlama#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/butunlesik-pazarlama\"},\"author\":{\"name\":\"M.Atakan Kalyoncuo\u011flu\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/afb037ddfc09ef80f2772f7a2562eb0c\"},\"headline\":\"B\u00fct\u00fcnle\u015fik Pazarlama Nedir?\",\"datePublished\":\"2021-07-06T07:29:59+00:00\",\"dateModified\":\"2023-11-03T17:16:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/butunlesik-pazarlama\"},\"wordCount\":1935,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/butunlesik-pazarlama#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/07\/butunlesik-pazarlama.jpg\",\"articleSection\":[\"Dijital Pazarlama\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/butunlesik-pazarlama#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/butunlesik-pazarlama\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/butunlesik-pazarlama\",\"name\":\"B\u00fct\u00fcnle\u015fik Pazarlama Nedir? 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SEO hakk\u0131nda bilgi almak i\u00e7in i\u00e7eriklerimi inceleyebilirsiniz.\",\"sameAs\":[\"https:\/\/www.dopinger.com\/tr\/blog\/author\/mehmetatakan\",\"https:\/\/www.instagram.com\/atakannkalyoncu\/\",\"https:\/\/www.linkedin.com\/in\/mehmet-atakan-kalyoncuoglu\",\"https:\/\/x.com\/atakan_kalyoncu\"],\"url\":\"http:\/\/www.dopinger.com\/tr\/blog\/author\/mehmetatakan\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/butunlesik-pazarlama#faq-question-1625227800470\",\"position\":1,\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/butunlesik-pazarlama#faq-question-1625227800470\",\"name\":\"B\u00fct\u00fcnle\u015fik pazarlama \u00f6rnekleri nelerdir?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"B\u00fct\u00fcnle\u015fik pazarlama \u00f6rnekleri temel olarak ayn\u0131 mesaj\u0131 ileten farkl\u0131 alanlarda y\u00fcr\u00fct\u00fclen stratejiler b\u00fct\u00fcn\u00fcd\u00fcr. 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