{"id":5724,"date":"2021-06-28T08:29:18","date_gmt":"2021-06-28T05:29:18","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=5724"},"modified":"2024-08-12T16:06:02","modified_gmt":"2024-08-12T13:06:02","slug":"reklam-analizi-nasil-yapilir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/reklam-analizi-nasil-yapilir","title":{"rendered":"Reklam Analizi Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"\n<p>G\u00fcn\u00fcm\u00fczde, neredeyse her yer reklamlar ile \u00e7evrili halde. Sokakta y\u00fcr\u00fcrken, sinemaya gitti\u011fimizde ya da sosyal medyada gezinirken s\u0131k s\u0131k reklam i\u00e7erikleri ile kar\u015f\u0131 kar\u015f\u0131ya kal\u0131yoruz. Reklam analizi ise gerek reklam\u0131 verenler gerek ise bizler i\u00e7in git gide \u00f6nemli hale geliyor. \u015eirketler, bir pazarlama arac\u0131 olarak \u00f6ne \u00e7\u0131kan reklamlar\u0131n verimlili\u011fini bu yol ile \u00f6l\u00e7ebiliyor. Bizler de reklam\u0131n hedef kitlesinden tutun da kulland\u0131\u011f\u0131 y\u00f6nteme kadar pek \u00e7ok bilgiyi reklam analizi arac\u0131l\u0131\u011f\u0131 ile edinebiliyoruz. Peki reklam analizi nedir? Reklam analizi nas\u0131l yap\u0131l\u0131r? Nelere dikkat etmeliyiz? Akl\u0131n\u0131zda olu\u015fan soru i\u015faretlerini gidermek amac\u0131 ile sizlere bu yaz\u0131y\u0131 haz\u0131rlad\u0131k.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam-Analizi-Nedir\"><\/span>Reklam Analizi Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklam analizi, reklam tasar\u0131m\u0131nda yer alan detaylar\u0131 incelemek, belirli \u00f6l\u00e7\u00fctler kullanarak analiz etmek demektir. Yaz\u0131lmadan ve tasarlanmadan \u00f6nce reklamlar i\u00e7in bir tak\u0131m \u00f6n \u00e7al\u0131\u015fmalar gerektirmektedir. Reklam analizi yapan ki\u015fi hem reklam\u0131 verecek ki\u015fi hem de reklam\u0131 izleyen herhangi bir ki\u015fi olabilmektedir.<\/p>\n\n\n\n<p>Reklam analizi nas\u0131l yap\u0131l\u0131r sorusuna, iki ayr\u0131 reklam t\u00fcr\u00fc i\u00e7in ayr\u0131 cevaplar verilebilir:<\/p>\n\n\n\n<ol class=\"wp-block-list\" style=\"list-style-type:1\">\n<li>Yaz\u0131l\u0131 bas\u0131n reklamlar\u0131<\/li>\n\n\n\n<li>Televizyon ve benzeri canl\u0131 reklamlar<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/10\/reklam-analizi-nedir-nasil-yapilir.png\" alt=\"reklam analizi nedir\" class=\"wp-image-24588\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/10\/reklam-analizi-nedir-nasil-yapilir.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/10\/reklam-analizi-nedir-nasil-yapilir-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Yaz\u0131l\u0131 Bas\u0131n Reklamlar\u0131n\u0131n Analizi<\/h3>\n\n\n\n<p>Gazete, dergi ve \u00e7e\u015fitli web sitelerinde s\u0131kl\u0131kla reklamlarla kar\u015f\u0131la\u015fmaktay\u0131z. Yaz\u0131l\u0131 bas\u0131nda yer alan reklamlar\u0131 analiz etmek m\u00fcmk\u00fcnd\u00fcr. Yaz\u0131l\u0131 reklam analizinde, ara\u015ft\u0131r\u0131lmas\u0131 gereken ba\u015fl\u0131ca 4 madde bulunmaktad\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hedef kitle: <\/strong>Reklam\u0131n, hangi hedef kitlesine y\u00f6nelik haz\u0131rlad\u0131\u011f\u0131n\u0131 tespit edin. Hedef kitleyi tespit etmenin olduk\u00e7a bilinen bir yolu bulunmaktad\u0131r. Reklam\u0131n bulundu\u011fu platform, bu konuda b\u00fcy\u00fck ipu\u00e7lar\u0131 vermektedir. Reklam\u0131n yay\u0131nland\u0131\u011f\u0131 dergi veya gazetenin de\u011ferlendirilmesi, hedef kitleyi de belli etmektedir. \u00d6rne\u011fin, \u00e7ok b\u00fcy\u00fck oranda kad\u0131nlar taraf\u0131ndan sat\u0131n al\u0131nan bir dergide yer alan reklam\u0131n hedef kitlesi kad\u0131nlar olacakt\u0131r.<\/li>\n\n\n\n<li><strong>Reklamda yer alan etkinlik: <\/strong>Reklamlar\u0131n \u00e7o\u011funda foto\u011fraflar yer almaktad\u0131r. Foto\u011frafta ya da metinde ge\u00e7en eylemi tespit etmek \u00f6nemli olacakt\u0131r. \u00d6rne\u011fin geni\u015f \u00e7ay\u0131rlarda piknik yapan bir aile, ki\u015fide olumlu duygular yaratmaktad\u0131r. Reklamda ge\u00e7en etkinli\u011fe kar\u015f\u0131 ne tepki verdi\u011finizi de\u011ferlendirebilirsiniz.<\/li>\n\n\n\n<li><strong>Reklam\u0131n bi\u00e7imsel \u00f6zellikleri: <\/strong>Yaz\u0131 fontu, yaz\u0131 tipi ve kullan\u0131lan renkler bilin\u00e7li se\u00e7imlerdir. Reklam\u0131n yay\u0131nlanmas\u0131nda yer alan bi\u00e7imsel se\u00e7imlere dikkat edebilirsiniz.<\/li>\n\n\n\n<li><strong>Arka plan:<\/strong> Reklam\u0131n arka plan\u0131 belirli anlamlar ifade etmektedir. Reklama bakan ki\u015fi, hi\u00e7 fark etmeden arka plana dair bir his besleyebilmektedir. \u00d6rne\u011fin bir deniz manzaras\u0131 arka plan\u0131 \u00fczerine yerle\u015ftirilmi\u015f yaz\u0131lar, insanlara huzurlu hissettirebilmektedir.<\/li>\n<\/ul>\n\n\n\n<p>Giri\u015fimciler \u0130\u00e7in Dijital Pazarlama Rehberi<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/girisimciler-icin-dijital-pazarlama-rehberi\">Giri\u015fimciler \u0130\u00e7in Dijital Pazarlama Rehberi<\/a> yaz\u0131m\u0131z\u0131 da incelemek isteyebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Televizyon Reklamlar\u0131n\u0131n Analizi<\/h3>\n\n\n\n<p>\u00d6nceleri yaln\u0131zca televizyonda g\u00f6rd\u00fc\u011f\u00fcm\u00fcz reklam tipleri, son y\u0131llarda s\u0131kl\u0131kla internet ortam\u0131nda da kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r. Bu tarz reklamlar\u0131 analiz etmek i\u00e7in dikkat etmeniz gereken noktalar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hedef kitlesi:<\/strong> Yaz\u0131l\u0131 bas\u0131n reklamlar\u0131nda oldu\u011fu gibi canl\u0131, g\u00f6rsel reklamlar\u0131n da temel bile\u015feni hedef kitledir. Reklam\u0131n yay\u0131nland\u0131\u011f\u0131 kanal, platform ve yay\u0131nland\u0131\u011f\u0131 saat gibi bilgiler hedef kitleyi belli etmektedir. \u00d6rne\u011fin, gece 2 civar\u0131nda televizyonda yay\u0131nlanan reklamlar\u0131n hedef kitlesi \u00e7ocuklar olmayacakt\u0131r.<\/li>\n\n\n\n<li><strong>M\u00fczik: <\/strong>Reklam\u0131n m\u00fczik i\u00e7ermesi olduk\u00e7a dikkat \u00e7ekici bir \u00f6zelliktir. M\u00fczi\u011fin ya da \u00e7alan \u015fark\u0131lar\u0131n \u00f6zellikleri reklam\u0131n amac\u0131n\u0131 yans\u0131tmaktad\u0131r. M\u00fczi\u011fin tarz\u0131 ile reklam\u0131n size hissettirdi\u011fi duygular aras\u0131nda bir ba\u011flant\u0131 yakalayabilirsiniz.<\/li>\n\n\n\n<li><strong>Reklamda rol alan akt\u00f6rler: <\/strong>Reklamda oynayan ki\u015filerin \u00f6zellikleri \u00fcr\u00fcn ya da hizmete dair pek \u00e7ok ipucu i\u00e7ermektedir. \u00d6rne\u011fin bir bebe\u011fin yer ald\u0131\u011f\u0131 reklamlar, ebeveynlere hitap ediyor olabilmektedir.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/10\/reklam-analizi-ne-ise-yarar.png\" alt=\"Reklam Analizi Ne \u0130\u015fe Yarar\" class=\"wp-image-24589\" style=\"width:840px;height:420px\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/10\/reklam-analizi-ne-ise-yarar.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/10\/reklam-analizi-ne-ise-yarar-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam-Analizi-Ne-Ise-Yarar\"><\/span>Reklam Analizi Ne \u0130\u015fe Yarar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklam\u0131n tasar\u0131m\u0131nda yer alan m\u00fczik, akt\u00f6rler, kullan\u0131lan dil gibi pek \u00e7ok bile\u015fen olduk\u00e7a \u00f6nemlidir. Bu bile\u015fenler, reklam\u0131n hedef kitlesini belirlemektedir. Hedef kitleyi ikna etmek i\u00e7in gerekli bile\u015fenleri i\u00e7eren reklamlar, b\u00fcy\u00fck oranda ba\u015far\u0131ya ula\u015fmaktad\u0131r. Ki\u015filer ve \u015firketler, haz\u0131rlad\u0131klar\u0131 reklamlar\u0131 veya PR \u00c7al\u0131\u015fmas\u0131n\u0131 kamuoyuna sunmadan \u00f6nce reklam analizini tamamlayarak reklamlar\u0131n kalitesini art\u0131rabilmektedir. Reklam\u0131n ula\u015ft\u0131\u011f\u0131 kitle ise, reklam analizini iyi bir \u015fekilde yaparak \u00fcr\u00fcne ya da markaya dair ger\u00e7ek\u00e7i bir fikir edinebilmektedir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam-Analizi-Yaparken-Dikkat-Edilmesi-Gerekenler\"><\/span>Reklam Analizi Yaparken Dikkat Edilmesi Gerekenler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklam analizi yaparken dikkat etmemiz gereken belirli unsurlar bulunmaktad\u0131r. Bu unsurlar\u0131 \u00f6l\u00e7erek reklam\u0131n verimlili\u011fini de \u00f6l\u00e7m\u00fc\u015f oluruz. \u0130\u015fte o unsurlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u0131klanma oran\u0131:<\/strong> Reklam verdi\u011finiz web sitesi ya da sitede bir sayfan\u0131n t\u0131klanma oranlar\u0131 \u00f6nemlidir. T\u0131klanma oranlar\u0131n\u0131n y\u00fcksek oldu\u011fu alanlara reklam vererek reklam\u0131 daha fazla insana ula\u015ft\u0131rabilirsiniz. Bu nedenle, t\u0131klanma oranlar\u0131n\u0131 analiz etmeniz olduk\u00e7a m\u00fchimdir.<\/li>\n\n\n\n<li><strong>Etkile\u015fim oran\u0131:<\/strong> \u0130ncelemeniz gereken bir ba\u015fka konu ise etkile\u015fim oranlar\u0131n\u0131zd\u0131r. Reklam\u0131n\u0131za gelen etkile\u015fim, o reklam\u0131n verimlili\u011fine dair i\u015faretler sunmaktad\u0131r. Etkile\u015fim oran\u0131 derken kastedilen veriler: gelen be\u011feni, yorum, kaydetme ve payla\u015fma say\u0131lar\u0131d\u0131r. Etkile\u015fim verilerini \u00f6l\u00e7erek reklam analizini g\u00fc\u00e7lendirebilirsiniz.<\/li>\n\n\n\n<li><strong>Sayfada kalma s\u00fcresi:<\/strong> Reklam\u0131n yay\u0131nland\u0131\u011f\u0131 web sayfas\u0131n\u0131n verileri de incelenmelidir. Ki\u015filerin, sayfada kalma s\u00fcresi reklam\u0131n\u0131z\u0131n etkisine y\u00f6nelik bilgiler i\u00e7ermektedir.<\/li>\n<\/ul>\n\n\n\n<p>Blo\u011fumuzu be\u011fendiyseniz <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/reklam-alaka-duzeyi-nedir\">Reklam Alaka D\u00fczeyi Nedir?<\/a> isimli yaz\u0131m\u0131z\u0131 okuman\u0131z\u0131 tavsiye ederiz. <\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n 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23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Eri\u015fim; yay\u0131nlad\u0131\u011f\u0131n\u0131z reklam\u0131n, ula\u015ft\u0131\u011f\u0131 ki\u015filerin say\u0131s\u0131d\u0131r. \u00d6rne\u011fin, YouTube \u00fczerinden yapt\u0131\u011f\u0131n\u0131z reklam, 500 ki\u015fiye ula\u015ft\u0131ysa eri\u015fim 500\u2019d\u00fcr.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Dolayl\u0131 reklam nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 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18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Bir reklam t\u00fcr\u00fcd\u00fcr. Dolayl\u0131 reklam\u0131n hedefi; \u00fcr\u00fcn\u00fc t\u00fcketicinin an\u0131nda sat\u0131n almas\u0131 de\u011fil, bilin\u00e7 d\u0131\u015f\u0131nda bir yer edinmesini sa\u011flamakt\u0131r. B\u00f6ylece reklama konu olan \u00fcr\u00fcn, ki\u015finin sonradan alabilece\u011fi, akl\u0131nda kalan bir \u00fcr\u00fcn haline gelmektedir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Kar\u015f\u0131la\u015ft\u0131rmal\u0131 reklam nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Reklam\u0131n tan\u0131tt\u0131\u011f\u0131 \u00fcr\u00fcn\u00fcn, rakip firmalarca sunulan benzerleri kar\u015f\u0131la\u015ft\u0131rmal\u0131 reklamda yer almaktad\u0131r. B\u00f6ylece, t\u00fcketicinin alabilece\u011fi di\u011fer \u00fcr\u00fcn\u00fcn eksik ya da k\u00f6t\u00fc y\u00f6nleri sergilenmektedir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>G\u00fcn\u00fcm\u00fczde, neredeyse her yer reklamlar ile \u00e7evrili halde. Sokakta y\u00fcr\u00fcrken, sinemaya gitti\u011fimizde ya da sosyal medyada gezinirken s\u0131k s\u0131k reklam i\u00e7erikleri ile kar\u015f\u0131 kar\u015f\u0131ya kal\u0131yoruz. Reklam analizi ise gerek reklam\u0131 verenler gerek ise bizler i\u00e7in git gide \u00f6nemli hale geliyor. \u015eirketler, bir pazarlama arac\u0131 olarak \u00f6ne \u00e7\u0131kan reklamlar\u0131n verimlili\u011fini bu [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":17089,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reklam Analizi Nas\u0131l Yap\u0131l\u0131r Ve Ne \u0130\u015fer Yarar? - Dopinger<\/title>\n<meta name=\"description\" content=\"Reklam analizi nas\u0131l yap\u0131l\u0131r ve reklam analizinin amac\u0131 nedir gibi sorular\u0131n cevaplar\u0131n\u0131 \u00f6\u011frenebilmek 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