{"id":5720,"date":"2021-06-25T17:20:10","date_gmt":"2021-06-25T14:20:10","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=5720"},"modified":"2024-08-05T13:20:39","modified_gmt":"2024-08-05T10:20:39","slug":"pr-calismasi","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/pr-calismasi","title":{"rendered":"PR \u00c7al\u0131\u015fmas\u0131 Nedir?"},"content":{"rendered":"\n<p>PR ne demek? PR nedir? PR a\u00e7\u0131l\u0131m\u0131 olan Public Relations, Halkla \u0130li\u015fkiler anlam\u0131na gelir. Bir kurum ya da kurulu\u015fun, bireysel ve yahut z\u00fcmre edinimlerini dengeler. Bunun sonucunda ileti\u015fim halinde olan insanlar\u0131n sempatisini kazanma ve olumlu etki b\u0131rakma ad\u0131na yap\u0131lan \u00e7al\u0131\u015fma, &#8220;PR \u00e7al\u0131\u015fmas\u0131 nedir?&#8221; sorusunu kar\u015f\u0131lar. Bununla birlikte hedef kitleden gelen geri bildirimleri olumluya d\u00f6n\u00fc\u015ft\u00fcrme ve olumsuz fikirleri de\u011fi\u015ftirmek \u00f6ncelikli ama\u00e7t\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kamu yarar\u0131n\u0131n esas al\u0131nmas\u0131 hedeflerden biridir.<\/li>\n\n\n\n<li>Etkili ileti\u015fim alan\u0131 a\u00e7mak, PR \u00e7al\u0131\u015fmas\u0131n\u0131n temelini olu\u015fturur.<\/li>\n\n\n\n<li>Yarat\u0131c\u0131 ve yenilik\u00e7i inisiyatifler, kazanc\u0131n artmas\u0131n\u0131 sa\u011flar.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PR-Calismasi-Nasil-Yapilir\"><\/span>PR \u00c7al\u0131\u015fmas\u0131 Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bir\u00e7ok farkl\u0131 mecra \u00fczerinden PR alan\u0131 olu\u015fturmak m\u00fcmk\u00fcnd\u00fcr. Bu noktada \u00f6nemli olan <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/hedef-kitle-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">hedef kitle<\/a> ile ilgili bilgilenmek ve \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 buna uygun \u015fekilde y\u00fcr\u00fctmektir. Bu yaz\u0131m\u0131zda sizler i\u00e7in &#8220;PR \u00e7al\u0131\u015fmas\u0131 nedir?&#8221; &#8221;PR \u00e7al\u0131\u015fmas\u0131 ne demek?&#8221; ve &#8221;Nas\u0131l etkili PR \u00e7al\u0131\u015fmas\u0131 yap\u0131l\u0131r? sorular\u0131n\u0131 cevapl\u0131yoruz.<\/p>\n\n\n\n<p>Etkili bir PR(Piar) \u00e7al\u0131smas\u0131 i\u00e7in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u0131f\u0131rdan bir isim yarat\u0131n<\/li>\n\n\n\n<li>PR uzmanlar\u0131 ile \u00e7al\u0131\u015f\u0131n<\/li>\n\n\n\n<li>Bas\u0131n b\u00fcltenlerini takip edin<\/li>\n\n\n\n<li>Kampanyalara kat\u0131l\u0131n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">S\u0131f\u0131rdan Bir \u0130sim Yaratmak<\/h3>\n\n\n\n<p>\u00c7al\u0131\u015fmalar\u0131n\u0131zla markala\u015fmaya gitti\u011finiz yolda, tan\u0131nmak ve sat\u0131\u015flar\u0131n\u0131z aras\u0131nda do\u011frudan bir ba\u011flant\u0131 vard\u0131r. Sosyal mecralar da al\u0131m-sat\u0131m i\u015flerinin ve reklam\u0131n bir par\u00e7as\u0131d\u0131r. Bu noktada PR \u00e7al\u0131\u015fmalar\u0131, do\u011fru bir politika izleyebilmek ve y\u00fckselebilmek konusunda b\u00fcy\u00fck \u00f6neme sahiptir. Ge\u00e7mi\u015fte; Bas\u0131n Ajans\u0131 Modeli, \u0130ki Y\u00f6nl\u00fc Asimetrik Model gibi farkl\u0131 PR \u00e7al\u0131\u015fmas\u0131 modelleri d\u00f6nemsel kullan\u0131ma girmi\u015ftir. \u0130ki Y\u00f6nl\u00fc Simetrik Model, 1970\u2019ler ve sonras\u0131 kullan\u0131lmaya ba\u015flan\u0131lm\u0131\u015ft\u0131r. G\u00fcn\u00fcm\u00fczde inovatif d\u00fc\u015f\u00fcnce ile s\u00fcrekli geli\u015ftirilerek kullan\u0131m\u0131 devam eder.<\/p>\n\n\n\n<p>Bu modelin amac\u0131 PR sahibi ile hedef kitlesi aras\u0131nda anlay\u0131\u015fa ve kar\u015f\u0131l\u0131kl\u0131 ba\u011fl\u0131l\u0131\u011fa dayal\u0131 etkili ileti\u015fim a\u011f\u0131 in\u015fa etmektir. Daha iyi hizmet hedefiyle yenilenmeyi, sorumluluk edinilmelidir. PR tekni\u011fi \u015fu \u015fekildedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130kna teorisinin yerini ileti\u015fim kabiliyetleri alm\u0131\u015ft\u0131r. Bu sebeple, sosyal bilim teorileri ve ileti\u015fim bilimlerinden yararlanmak gerekir. Alan\u0131nda uzman g\u00f6r\u00fc\u015flerden faydalanarak bir etki-tepki mekanizmas\u0131 olu\u015fturulmaktad\u0131r.<\/li>\n\n\n\n<li>\u0130lerleyi\u015f ve PR\u2019\u0131n devam\u0131, kurulan mekanizman\u0131n kollar\u0131n\u0131n e\u015fit y\u00fckler ta\u015f\u0131mas\u0131na ba\u011fl\u0131d\u0131r. Marka, kullan\u0131c\u0131s\u0131ndan ald\u0131\u011f\u0131 tepkiye g\u00f6re karar ve politikalar\u0131n\u0131 d\u00fczenler. Di\u011fer yandan, i\u00e7erik \u00fcreticisinin imal etti\u011fi fikir ve \u00fcr\u00fcnlere g\u00f6re, m\u00fc\u015fteri, ilgi ve sat\u0131n alma e\u011filimi g\u00f6sterir. Dolay\u0131s\u0131yla, bu mekanizma kar\u015f\u0131l\u0131kl\u0131 anlay\u0131\u015f ve ak\u0131\u015f dengesine g\u00f6re kurulmal\u0131d\u0131r.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/pr-calismasi-ne-demek.png\" alt=\"pr \u00e7al\u0131\u015fmas\u0131 ne demek\" class=\"wp-image-19156\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/pr-calismasi-ne-demek.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/pr-calismasi-ne-demek-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">\u0130htiyac\u0131n\u0131z Do\u011frultusunda PR Uzman\u0131 Se\u00e7mek<\/h3>\n\n\n\n<p>M\u00fc\u015fterilerin anlay\u0131\u015f de\u011ferlendirmesini yapabilmelisiniz. Bu konuda bir ara\u015ft\u0131rma y\u00fcr\u00fctebilmek i\u00e7in, <a href=\"https:\/\/www.dopinger.com\/tr\/\">dijital pazarlama ajans\u0131<\/a> veya bir PR uzman\u0131na ihtiya\u00e7 duyabilirsiniz. Se\u00e7ece\u011finiz PR uzman\u0131nda arayabilece\u011finiz kriterler \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6ncelikle sizin ba\u015far\u0131n\u0131z\u0131 kendi ba\u015far\u0131s\u0131 saymal\u0131 ve bu y\u00f6nde gerekti\u011fi kadar sorumluluk alabilmelidir.<\/li>\n\n\n\n<li>PR \u00e7al\u0131\u015fmas\u0131n\u0131n etki alan\u0131n\u0131 iyi saptayabilmelidir. Markan\u0131z hakk\u0131nda olumsuz geri d\u00f6n\u00fc\u015fler oldu\u011funda fark edebilmelidir. Bu d\u00f6n\u00fc\u015fleri kar\u015f\u0131layabilmeli, net \u015fekilde okuyabilmeli, yenilik\u00e7i fikirleri sunabilmelidir.<\/li>\n\n\n\n<li>\u00dcretici ve m\u00fc\u015fteri aras\u0131ndaki anlay\u0131\u015f\u0131n kayboldu\u011fu durumlarda, \u00e7at\u0131\u015fmalar\u0131 \u00e7\u00f6z\u00fcmleyebilmelidir. Beraberinde yap\u0131c\u0131 bir sonuca ba\u011flayabilmelidir.<\/li>\n\n\n\n<li>\u00d6zerk bir anlay\u0131\u015f benimsemelidir. Markan\u0131z\u0131n temsilini yaparken ola\u011fan piyasa ko\u015fullar\u0131ndan s\u0131yr\u0131lmal\u0131d\u0131r. S\u0131radan olmayan bir gidi\u015fat benimseyebilmelidir.<\/li>\n<\/ul>\n\n\n\n<p>Bu kriterleri esas alarak, kendi PR \u00e7al\u0131\u015fman\u0131z\u0131 y\u00fcr\u00fctmeniz de m\u00fcmk\u00fcnd\u00fcr. Bu noktada sosyal medya platformlar\u0131ndan \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn ve i\u015finizin reklam\u0131n\u0131 yaparak, kitlenizi geni\u015fletebilirsiniz. Ayr\u0131ca reklam verirken, \u00f6nemli olan neyin reklam\u0131n\u0131, hangi g\u00f6rsel efekt ve dizayn\u0131 kullanarak yapt\u0131\u011f\u0131n\u0131zd\u0131r. Reklam yapt\u0131\u011f\u0131n\u0131z platformdan size gelen istatistiklerden yola \u00e7\u0131kabilirsiniz. M\u00fc\u015fterinin tercih al\u0131\u015fkanl\u0131\u011f\u0131 ve s\u0131kl\u0131\u011f\u0131na \u00f6nem vermelisiniz. Ayr\u0131ca \u00fcr\u00fcnlerinizin geli\u015fimini, ald\u0131\u011f\u0131n\u0131z geri bildirimlerle uyumlu \u015fekilde d\u00fczenleyebilirsiniz. Ba\u015flang\u0131\u00e7ta bir uzmandan yard\u0131m alarak ilerleyebilirsiniz. Elde etti\u011finiz pratikle birlikte PR s\u00fcrecinizi kendiniz de devam ettirebilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/pr-calismasi-nasil-yapilir.png\" alt=\"pr \u00e7al\u0131\u015fmas\u0131 nas\u0131l yap\u0131l\u0131r\" class=\"wp-image-19157\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/pr-calismasi-nasil-yapilir.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/pr-calismasi-nasil-yapilir-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Bas\u0131n B\u00fclteni Takibi<\/h3>\n\n\n\n<p>M\u00fc\u015fteri kitlesinin takibini yapmak ara\u015ft\u0131rman\u0131za katk\u0131 sa\u011flar. Hedef kitlesini belirlerken \u015funlara dikkat edebilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ya\u015f aral\u0131\u011f\u0131<\/li>\n\n\n\n<li>Cinsiyet<\/li>\n\n\n\n<li>Meslek da\u011f\u0131l\u0131m\u0131<\/li>\n\n\n\n<li>Co\u011frafya<\/li>\n<\/ul>\n\n\n\n<p>M\u00fc\u015fteriler daim\u00ee olarak g\u00fcncel haberleri ve b\u00fclteni, ilgileri do\u011frultusunda takip ederler. Bir PR \u00e7al\u0131\u015fmas\u0131nda, m\u00fc\u015fterinin kar\u015f\u0131s\u0131na \u00fcr\u00fcn\u00fc en iyi \u015fekilde \u00e7\u0131kartmak \u00f6nemlidir. \u0130sminizi duyurmak i\u00e7in, do\u011fru platformlar\u0131 kullanabilmelisiniz. <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/sosyal-medya-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Sosyal medya<\/a> \u00fczerinden reklam vererek, kendinizi g\u00f6sterme \u015fans\u0131 bulabilirsiniz. Ayr\u0131ca g\u00f6rsel destek, m\u00fc\u015fterinin g\u00fcven duymas\u0131 a\u00e7\u0131s\u0131ndan \u00f6nem ta\u015f\u0131r. YouTube \u00fczerinden tan\u0131t\u0131m videosu olu\u015fturmak, profesyonel bir g\u00f6r\u00fcnt\u00fc yaratman\u0131za olanak tan\u0131r. Platform se\u00e7imini, hedef kitlesine uygun \u015fekilde se\u00e7ebilirsiniz. Yeni bir \u00fcr\u00fcn tan\u0131t\u0131m\u0131n\u0131 veya belirli bir haberi medya ile payla\u015fman\u0131z, tan\u0131nman\u0131z\u0131 sa\u011flar. B\u00f6ylelikle, hedef kitleniz sizi fark edip etmedi\u011fini anlayabilir ve ilgi alanlar\u0131nda olup olmad\u0131\u011f\u0131n\u0131za karar verebilirsiniz. M\u00fc\u015fterilerin yapt\u0131klar\u0131 tercihlere g\u00f6re, geli\u015fim sa\u011flayabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kampanyalara Olanak Tan\u0131y\u0131n<\/h3>\n\n\n\n<p>\u0130ndirim ve \u00e7ekili\u015f gibi kampanyalar, m\u00fc\u015fteri taraf\u0131ndan f\u0131rsat olarak nitelendirilmektedir. \u00c7e\u015fitli kampanyalara dahil olmak ve i\u015f birlikleri yapmak, ilgili kitlenizi b\u00fcy\u00fct\u00fcr. \u0130\u015f birlikleri, farkl\u0131 ilgi alan\u0131na sahip m\u00fc\u015fterileri de size y\u00f6neltir. \u00c7ekili\u015finizin reklam\u0131n\u0131 yapmak, tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131z\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde artt\u0131r\u0131r. \u00dcr\u00fcnlerinizin indirimine y\u00f6nelik bir PR \u00e7al\u0131\u015fmas\u0131 y\u00fcr\u00fctmek, bir\u00e7ok potansiyel m\u00fc\u015fterinin \u00fcr\u00fcn\u00fcn\u00fcz\u00fc denemesine olanak sa\u011flar. B\u00f6ylelikle, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn sat\u0131n al\u0131nma devaml\u0131l\u0131\u011f\u0131 artar. Hedef kitlenizin ya\u015f aral\u0131\u011f\u0131ndan co\u011frafya da\u011f\u0131l\u0131m\u0131na bir\u00e7ok fakt\u00f6r, olumlu anlamda etkilenir.<\/p>\n\n\n\n<p>\u00dcretti\u011finiz i\u00e7erikle ilgili olumsuz alg\u0131lar oldu\u011funda, geli\u015fmeleri kamuoyuna duyurman\u0131z gerekir. Etkili bir mesaj vererek ve yenileyerek geli\u015ftirdi\u011finiz \u00fcr\u00fcn\u00fc yeniden tan\u0131tabilirsiniz. Ayr\u0131ca yarat\u0131c\u0131 bir yol izleyerek y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fcz PR ile \u00fcr\u00fcn de\u011ferinizi eskisinden daha fazla art\u0131rabilirsiniz.<\/p>\n\n\n\n<p>Blo\u011fumuzu be\u011fendiyseniz <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/etkili-reklam-teknikleri\">En Etkili Reklam Teknikleri<\/a> isimli blo\u011fumuzu ziyaret etmenizi tavsiye ederiz.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Instagram PR ne demek?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Firmalar\u0131n \u00fcr\u00fcn tan\u0131t\u0131m\u0131n\u0131 Instagram uygulamas\u0131ndan yapmas\u0131d\u0131r. \u00dcr\u00fcn yerle\u015ftirmesi ve kullan\u0131c\u0131 deneyimine ba\u011fl\u0131 i\u015f birlikleri gibi y\u00f6ntemler kullan\u0131larak, hedef kitlesine ula\u015f\u0131lmas\u0131d\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Halkla \u0130li\u015fkiler mezunlar\u0131 ne yapar?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>PR, kendilerini geli\u015ftiren halkla ili\u015fkiler uzmanlar\u0131 taraf\u0131ndan yap\u0131labilir. E\u011fitimlerinden \u00f6t\u00fcr\u00fc, halkla ili\u015fkiler uzmanlar\u0131, etkili birer reklam uzman\u0131 olabilirler.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            PR amac\u0131 nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>\u00dcreticiye bir imaj yarat\u0131p m\u00fc\u015fterinin beklentisini belirleyerek g\u00fcven vermektir. B\u00f6ylelikle \u00fcretici firma, do\u011fru hamleler yapar ve k\u00e2r\u0131n\u0131 art\u0131r\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>PR ne demek? PR nedir? PR a\u00e7\u0131l\u0131m\u0131 olan Public Relations, Halkla \u0130li\u015fkiler anlam\u0131na gelir. Bir kurum ya da kurulu\u015fun, bireysel ve yahut z\u00fcmre edinimlerini dengeler. Bunun sonucunda ileti\u015fim halinde olan insanlar\u0131n sempatisini kazanma ve olumlu etki b\u0131rakma ad\u0131na yap\u0131lan \u00e7al\u0131\u015fma, &#8220;PR \u00e7al\u0131\u015fmas\u0131 nedir?&#8221; sorusunu kar\u015f\u0131lar. Bununla birlikte hedef kitleden gelen [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":16313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-5720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-sosyal-medya","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PR \u00c7al\u0131\u015fmas\u0131 Nedir? Pr \u00c7al\u0131\u015fmas\u0131 Nas\u0131l Yap\u0131l\u0131r? | Dopinger<\/title>\n<meta name=\"description\" content=\"PR \u00e7al\u0131\u015fmas\u0131 nedir? PR \u00e7al\u0131\u015fmas\u0131 nas\u0131l yap\u0131l\u0131r? Neden yap\u0131l\u0131r? PR \u00e7al\u0131\u015fmas\u0131na dair t\u00fcm detaylar\u0131 \u00f6\u011frenmek i\u00e7in blogumuzu ziyaret edin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/pr-calismasi\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR \u00c7al\u0131\u015fmas\u0131 Nedir? Pr \u00c7al\u0131\u015fmas\u0131 Nas\u0131l Yap\u0131l\u0131r? | Dopinger\" \/>\n<meta property=\"og:description\" content=\"PR \u00e7al\u0131\u015fmas\u0131 nedir? PR \u00e7al\u0131\u015fmas\u0131 nas\u0131l yap\u0131l\u0131r? Neden yap\u0131l\u0131r? 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