{"id":5453,"date":"2021-06-17T08:55:24","date_gmt":"2021-06-17T05:55:24","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=5453"},"modified":"2024-08-08T11:05:56","modified_gmt":"2024-08-08T08:05:56","slug":"keyword-cannibalization","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/keyword-cannibalization","title":{"rendered":"Keyword Cannibalization Nedir? Nas\u0131l Tespit Edilir ve \u00c7\u00f6z\u00fcl\u00fcr?"},"content":{"rendered":"\n<p>SEO \u00e7al\u0131\u015fmalar\u0131nda b\u00fcy\u00fck hatalardan biri olan <strong>keyword cannibalization<\/strong> yani anahtar kelime yamyaml\u0131\u011f\u0131, Google\u2019da tan\u0131nmak i\u00e7in kulland\u0131\u011f\u0131n\u0131z anahtar kelimenin farkl\u0131 i\u00e7eriklerde bulunmas\u0131 sonucu ortaya \u00e7\u0131kan \u00f6nemli bir SEO sorunudur. Haz\u0131rsan\u0131z, <strong>Keyword Cannibalization nedir<\/strong>? Keyword Cannibalization sorunu nas\u0131l tespit edilir ve \u00e7\u00f6z\u00fcl\u00fcr? sizler i\u00e7in a\u00e7\u0131klayal\u0131m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword-Cannibalization-Neden-Duzenli-Olarak-Kontrol-Edilmelidir\"><\/span>Keyword Cannibalization Neden D\u00fczenli Olarak Kontrol Edilmelidir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bilerek ya da bilmeyerek ortaya \u00e7\u0131kar\u0131lan Keyword Cannibalization, ayn\u0131 anahtar kelimenin birden fazla sayfada kullan\u0131lmas\u0131d\u0131r. Bu durum \u00e7o\u011fu zaman web sitesinin arama motorunda arka s\u0131ralara d\u00fc\u015fmesine sebep olur. Genellikle e-ticaret yapan firmalar\u0131nda s\u0131k ya\u015fad\u0131\u011f\u0131 sorunlar\u0131n da ba\u015f\u0131nda gelir. Tespiti ve \u00e7\u00f6z\u00fcm\u00fc son derece kolay oldu\u011fu i\u00e7in d\u00fczenli olarak kontrol sa\u011flanmal\u0131d\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/06\/keyword-cannibalization-sonuclari.png\" alt=\"keyword cannibalization sonu\u00e7lar\u0131\" class=\"wp-image-5493\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword-Cannibalization-Hangi-Sorunlari-Dogurur\"><\/span>Keyword Cannibalization Hangi Sorunlar\u0131 Do\u011furur?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bir anahtar kelimenin birden fazla sayfada kullan\u0131lmas\u0131, Google \u00fczerindeki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131r\u0131r d\u00fc\u015f\u00fcncesine sahip olabilirsiniz. Ancak belli ba\u015fl\u0131 noktalarda eksileri de beraberinde getirir. \u00d6zetle, anahtar kelime yamyaml\u0131\u011f\u0131 hangi sorunlara sebep olur, bunlar s\u0131ras\u0131yla \u015fu \u015fekilde s\u0131ralanabilmektedir. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trafik ve t\u0131klama oranlar\u0131nda d\u00fc\u015f\u00fc\u015f<\/li>\n\n\n\n<li>Backlink b\u00f6l\u00fcnmeleri<\/li>\n\n\n\n<li>D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131nda d\u00fc\u015f\u00fc\u015f<\/li>\n\n\n\n<li>Tarama b\u00fct\u00e7esinde negatif etkiler do\u011furabilmektedir. <\/li>\n<\/ul>\n\n\n\n<p>Bu etkileri yak\u0131ndan inceleyebiliriz. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trafik ve T\u0131klanma Oranla D\u00fc\u015f\u00fc\u015f<\/h3>\n\n\n\n<p>Bildi\u011finiz \u00fczere web sitelerin tan\u0131n\u0131rl\u0131\u011f\u0131 ba\u015far\u0131l\u0131 bir SEO \u00e7al\u0131\u015fmas\u0131na ba\u011fl\u0131d\u0131r. Bu noktada devreye giren anahtar kelimelerin varl\u0131\u011f\u0131 da b\u00f6ylelikle do\u011frudan t\u0131klanma oranlar\u0131n\u0131z\u0131 etkiler. Ki\u015filerin arama motorunda yapt\u0131\u011f\u0131 aramalarla size ula\u015fmas\u0131n\u0131, Keyword Cannibalization yaratarak kendi elinizle engellersiniz. B\u00f6ylelikle, ayn\u0131 kelimeden olu\u015fan anahtar kelimeler farkl\u0131 sayfalarda yer ald\u0131\u011f\u0131nda; bunlar\u0131n Google \u00fczerindeki g\u00f6sterim s\u0131ralar\u0131 de\u011fi\u015fir. \u0130ki ya da daha fazla sayfa aras\u0131nda b\u00f6l\u00fcnmeye ba\u015flayan t\u0131klanma oran\u0131 bir s\u00fcre sonra web sitenizin a\u015fa\u011f\u0131lara inmesine sebep olur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Backlink B\u00f6l\u00fcnmeleri<\/h3>\n\n\n\n<p>Birden fazla sayfaya da\u011f\u0131t\u0131lan ayn\u0131 anahtar kelimeler, bir s\u00fcre sonra backlinklerin b\u00f6l\u00fcnmesine sebep olur. Bir sayfadan gelme ihtimali olan backlink oranlar\u0131n\u0131n di\u011ferleriyle b\u00f6l\u00fc\u015f\u00fclmesi de gereksiz yere site otoritesini azalt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131nda D\u00fc\u015f\u00fc\u015fler<\/h3>\n\n\n\n<p>Ayn\u0131 anahtarlar\u0131n farkl\u0131 sayfalara da\u011f\u0131t\u0131lmas\u0131 gereksiz maddi kaynak t\u00fcketilmesiyle sonu\u00e7lan\u0131r. Bu esnada da hedefe ula\u015fmayan sayfalar kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kt\u0131k\u00e7a d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 d\u00fc\u015f\u00fc\u015fe ge\u00e7er. D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 d\u00fc\u015ft\u00fck\u00e7e SEO i\u00e7in yap\u0131lan harcamalar hedefine beklendi\u011fi oranlarda ula\u015fmaz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tarama B\u00fct\u00e7esine Etkileri<\/h3>\n\n\n\n<p>Arama motorlar\u0131 sitenizi \u00f6n plana \u00e7\u0131kar\u0131rken, var olan anahtar kelimeleri taramaya al\u0131r. Bu esnada birden fazla sayfada kullan\u0131lan ayn\u0131 kelimeler tarama b\u00fct\u00e7esini olumsuz etkiler. Gereksiz olan sayfalar\u0131 da taramaya alaca\u011f\u0131 i\u00e7in y\u00fcksek sayfalardan al\u0131abilece\u011finiz fayda oran\u0131 azal\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword-Cannibalization-Nasil-Tespit-Edilir\"><\/span>Keyword Cannibalization Nas\u0131l Tespit Edilir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fark\u0131nda olmadan yap\u0131lan Keyword Cannibalization, birka\u00e7 y\u00f6ntemle tespit edilebilmektedir. \u00d6zellikle de web sitenizde az i\u00e7erik bulunuyorsa tespiti daha kolayd\u0131r. Ancak fazla i\u00e7erik bar\u0131nd\u0131ran sitelerde bu i\u015flem biraz daha zahmetlidir. Bu tespitlerde hem \u00fccretli hem de \u00fccretsiz baz\u0131 ara\u00e7lar bulunmaktad\u0131r. Bunlar\u0131 detayl\u0131 bir \u015fekilde ele al\u0131rsak;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00dccretsiz Keyword Cannibalization Tespiti<\/h3>\n\n\n\n<p>D\u00fcnya \u00e7ap\u0131nda en geli\u015fmi\u015f arama motoru Google oldu\u011fu i\u00e7in \u00fccretsiz tespitler i\u00e7in yine Google ara\u00e7lar\u0131 kullan\u0131labilmektedir. E\u011fer herhangi bir anahtar kelimenizde Keyword Cannibalization sorunu olup olmad\u0131\u011f\u0131n\u0131 merak ediyorsan\u0131z Search Console k\u0131sm\u0131na giri\u015f yap\u0131n\u0131z. Burada bulunan Search Analytics k\u0131sa s\u00fcrede tespitinizi sa\u011flayacakt\u0131r. \u0130ncelemek istedi\u011finiz anahtar kelimeyi tam sorgu \u015feklinde belli bir tarih aral\u0131\u011f\u0131yla aratmal\u0131s\u0131n\u0131z. Yap\u0131lan taramada \u00f6n\u00fcn\u00fcze dalgalanmalar\u0131 g\u00f6steren bir grafik gelecektir. Bu grafikte e\u011fer tek bir sayfa y\u00fcksek t\u0131klanma ald\u0131ysa sorun yoktur. Ancak birden fazla sayfada yak\u0131n oranlar\u0131 g\u00f6r\u00fcyorsan\u0131z anahtar kelime yamyaml\u0131\u011f\u0131 ortaya \u00e7\u0131km\u0131\u015f demektir. Bu sayfalar birbirinin trafi\u011fine etki ediyor mu, \u00f6\u011frenmek isterseniz de yine buradan inceleyebilirsiniz. Bunun i\u00e7in sorgu sayfas\u0131n\u0131 kapatmadan, \u00fcst k\u0131s\u0131mda g\u00f6rebilece\u011finiz \u201cYeni\u201d se\u00e7ene\u011finden \u201cSayfa\u201d ya t\u0131klamal\u0131s\u0131n\u0131z.&nbsp; Kar\u015f\u0131n\u0131za URL giri\u015fi yap\u0131labilen bir panel gelecektir. Trafi\u011fi yak\u0131n olan iki sayfay\u0131 girerek sonu\u00e7lar\u0131 g\u00f6rmek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00dccretli Keyword Cannibalization Tespiti<\/h3>\n\n\n\n<p>Farkl\u0131 kolayl\u0131klar\u0131 da sunan \u00fccretli programlarla da anahtar kelime yamyaml\u0131\u011f\u0131 tespit edilebilmektedir. Bu tarz \u00fccretli sunulan her uygulama size farkl\u0131 deste\u011fi de beraberinde getirecektir. Web sitesi sahiplerinin en \u00e7ok kulland\u0131\u011f\u0131 \u00fccretli Keyword Cannibalization tespit ara\u00e7lar\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEOmonitor: <\/strong>Uyar\u0131 sistemiyle \u00e7al\u0131\u015fan SEOmonitor 30 g\u00fcnl\u00fck incelemeyi baz al\u0131r. Anahtar kelimeler i\u00e7in landing sayfalar\u0131n\u0131 s\u00fcrekli izler. B\u00f6ylelikle s\u00fcre\u00e7 boyunca herhangi bir oran de\u011fi\u015fimi olursa hemen size bildirim sa\u011flar. Bununlar birlikte geni\u015f kapsaml\u0131 izlemeyi sa\u011flayan SEOmonitor sayesinde olas\u0131 hatalar\u0131 an\u0131nda fark edip d\u00fczenleme yap\u0131labilmektedir.<\/li>\n\n\n\n<li><strong>Ahrefs: <\/strong>Bu uygulama sitelerin organik arama sonu\u00e7lar\u0131n\u0131 izler. \u00d6zel olarak Keyword Cannibalization alan\u0131 yer alm\u0131yor ancak baz\u0131 eksiklikleri kolayca tespit edebilirsiniz. \u201cOrganic Search\u201d k\u0131sm\u0131na gelir ve \u201cMovement\u201d sekmesine t\u0131klarsan\u0131z g\u00fcnl\u00fck de\u011fi\u015fimleri g\u00f6rebilirsiniz. E\u011fer ayn\u0131 anahtar kelime birden fazla URL\u2019yi kaps\u0131yorsa, arada bir payla\u015f\u0131m var demektir.<\/li>\n\n\n\n<li><strong>SEMrush: <\/strong>Yine \u00fccretli olarak temin edebilece\u011finiz SEMrush,\u201cCannibalization\u201dba\u015fl\u0131\u011f\u0131 alt\u0131nda detayl\u0131 inceleme sunar. %100 \u00fczerinden puanlama ile anahtar kelimenin durumunu g\u00f6sterir.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/06\/keyword-cannibalization-nasil-ortadan-kaldirilir.png\" alt=\"keyword cannibalization nedir ve nas\u0131l ortadan kald\u0131r\u0131l\u0131r\" class=\"wp-image-5494\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keyword-Cannibalization-Sorunu-Nasil-Cozulur\"><\/span>Keyword Cannibalization Sorunu Nas\u0131l \u00c7\u00f6z\u00fcl\u00fcr?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0130ster \u00fccretli isterseniz de \u00fccretsiz ara\u00e7larla sitenizde Keyword Cannibalization sorunu olup olmad\u0131\u011f\u0131n\u0131 tespit edebilirsiniz. Lakin bu ara\u00e7lar size sadece sorunlar\u0131 ve yerlerini tespit eder. Sorunu nas\u0131l ortadan kald\u0131rabilece\u011finizi g\u00f6stermez. Bu durumda da baz\u0131 a\u015famalar\u0131 izleyerek bu tarz SEO sorunlar\u0131n\u0131 ortadan kald\u0131rmak m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n<p>Anahtar kelime yamyaml\u0131\u011f\u0131 sorununu \u00e7\u00f6zmek i\u00e7in yap\u0131labilecekler \u015fu \u015fekildedir;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sayfalar\u0131 birle\u015ftirin<\/li>\n\n\n\n<li>Y\u00f6nlendirmeleri kullan\u0131n<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/canonical-url\" target=\"_blank\" rel=\"noreferrer noopener\">Canonical<\/a> etiket kullan\u0131n<\/li>\n\n\n\n<li>Noindex etiketleri kullan\u0131n<\/li>\n<\/ul>\n\n\n\n<p>\u015eimdi bu \u00e7\u00f6z\u00fcmleri gelin birlikte inceleyin. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sayfalar\u0131 Birle\u015ftirme<\/h3>\n\n\n\n<p>Ayn\u0131 anahtar kelime \u00f6be\u011fiyle site trafi\u011fine ve Google konumuna etki eden sayfalar\u0131 birle\u015ftirebilirsiniz. Bu sayede hem Keyword Cannibalization sorunlar\u0131ndan kurtulur hem de trafi\u011fi olmas\u0131 gereken noktaya \u00e7ekersiniz. Ama sayfalar\u0131 birle\u015ftirirken t\u0131klanma oran\u0131 y\u00fcksek olan ve hedefi semantik olarak en iyi vereni baz almal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Y\u00f6nlendirmeler<\/h3>\n\n\n\n<p>Var olan iki sayfay\u0131 tek bir sayfa haline d\u00f6n\u00fc\u015ft\u00fcrmek ba\u015fl\u0131 ba\u015f\u0131na yeterli de\u011fildir. B\u00f6ylelikle e\u011fer kapat\u0131lan sayfaya 301 y\u00f6nlendirmesi yapmazsan\u0131z etkili olamaz. Bu y\u00f6nlendirme yap\u0131lmazsa indekslemeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z sayfa arama motorunda bo\u015fa d\u00fc\u015fer.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Canonical Etiketi<\/h3>\n\n\n\n<p>Keyword Cannibalization sadece i\u00e7erik bazl\u0131 bir sorun de\u011fil ayn\u0131 zamanda teknik hatad\u0131r. O sebeple e\u011fer sayfalar\u0131 birle\u015ftiremeyecekseniz ya da silemeyeceksiniz bu etiketi kullanman\u0131z gerekir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Noindex Etiketi<\/h3>\n\n\n\n<p>Ayn\u0131 anahtar kelimeler farkl\u0131 sayfalarda kullan\u0131ld\u0131\u011f\u0131nda var olan trafik ikisi aras\u0131nda b\u00f6l\u00fcnmektedir. E\u011fer siz \u00e7\u00f6z\u00fcm olarak yukar\u0131da bahsettiklerimizi yapmak istemiyorsan\u0131z sayfalardan birinin trafi\u011fini kesebilirsiniz. O sayfaya <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/index-noindex-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">noindex<\/a> etiketi verirseniz di\u011ferinin trafi\u011fine etki etmeyecektir.<\/p>\n\n\n\n<p>Keyword Cannibalization hakk\u0131nda ki yaz\u0131m\u0131z\u0131 be\u011fendiyseniz sizlerin ilgisini \u00e7ekece\u011fine inand\u0131\u011f\u0131m\u0131z<a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-manuel-spam-nedir\"> Google Manuel Spam Nedir?<\/a> adl\u0131 bir ba\u015fka makalemizi inceleyebilirsiniz. <\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Keyword Cannibalization sorunun tespitin de \u00fccretli ya da \u00fccretsiz ara\u00e7lar\u0131 kullanman\u0131n fark\u0131 nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 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id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Keyword Cannibalization sorunu genellikle fark edilmeden yap\u0131l\u0131r. \u0130\u00e7eri\u011fi \u00e7ok olan bir web siteniz varsa tespiti de kolay olmaz. Bu nedenle ister \u00fccretli ister \u00fccretsiz platformlar kullan\u0131labilir. Platformlar\u0131n ortak amac\u0131 ayn\u0131 iken sadece sunduklar\u0131 ek veriler \u00e7o\u011fal\u0131p azalabilir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Keyword Cannibalization sorunu s\u00fcrekli kontrol edilmeli mi?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Bir web sitesi i\u00e7in \u00e7e\u015fitli SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcrse; d\u00fczenli olarak site kontrol\u00fc yapmak faydan\u0131za olacakt\u0131r. Keza belli bir tarihte sorun yaratmayan anahtar kelimeler ilerleyen s\u00fcre\u00e7te ayn\u0131 kelime \u00f6be\u011fiyle sorun olu\u015fturabilir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Ayn\u0131 anahtar kelimelerin farkl\u0131 sayfalarda bulunmas\u0131 neden sorun olu\u015fturuyor?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Mant\u0131k a\u00e7\u0131s\u0131nda bir anahtar kelimenin farkl\u0131 farkl\u0131 sayfalarda bulunmas\u0131 trafi\u011fi olumlu etkiler d\u00fc\u015f\u00fcncesi olabilir. Ancak genel baz da konu ele al\u0131nd\u0131\u011f\u0131nda ba\u015fta semantiklik olmak \u00fczere bir\u00e7ok alan\u0131 etkiler. Bu etkilerin trafik azalmas\u0131yla sonu\u00e7lanmas\u0131 sitenizi Google s\u0131ralamas\u0131nda a\u015fa\u011f\u0131lara \u00e7ekecektir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>SEO \u00e7al\u0131\u015fmalar\u0131nda b\u00fcy\u00fck hatalardan biri olan keyword cannibalization yani anahtar kelime yamyaml\u0131\u011f\u0131, Google\u2019da tan\u0131nmak i\u00e7in kulland\u0131\u011f\u0131n\u0131z anahtar kelimenin farkl\u0131 i\u00e7eriklerde bulunmas\u0131 sonucu ortaya \u00e7\u0131kan \u00f6nemli bir SEO sorunudur. Haz\u0131rsan\u0131z, Keyword Cannibalization nedir? Keyword Cannibalization sorunu nas\u0131l tespit edilir ve \u00e7\u00f6z\u00fcl\u00fcr? sizler i\u00e7in a\u00e7\u0131klayal\u0131m. Keyword Cannibalization Neden D\u00fczenli Olarak Kontrol Edilmelidir? [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-5453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anahtar-kelime","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyword Cannibalization Nedir? Nas\u0131l Tespit Edilir? | Dopinger<\/title>\n<meta name=\"description\" content=\"Keyword Cannibalization nedir? Keyword cannibalization tespiti nas\u0131l yap\u0131l\u0131r gibi sorular\u0131n cevaplar\u0131n\u0131 yaz\u0131m\u0131zda bulabilirsiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/keyword-cannibalization\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keyword Cannibalization Nedir? Nas\u0131l Tespit Edilir? | Dopinger\" \/>\n<meta property=\"og:description\" content=\"Keyword Cannibalization nedir? Keyword cannibalization tespiti nas\u0131l yap\u0131l\u0131r gibi sorular\u0131n cevaplar\u0131n\u0131 yaz\u0131m\u0131zda bulabilirsiniz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/keyword-cannibalization\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-17T05:55:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-08T08:05:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/06\/keyword-cannabalization-nedir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/keyword-cannibalization#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/keyword-cannibalization\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"Keyword Cannibalization Nedir? 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Web adresim dopinger.com \u00fczerinden sizlere g\u00fcncel bilgiler payla\u015farak, bilgi aktar\u0131m\u0131 yapmaktay\u0131m. 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Bu nedenle ister \u00fccretli ister \u00fccretsiz platformlar kullan\u0131labilir. Platformlar\u0131n ortak amac\u0131 ayn\u0131 iken sadece sunduklar\u0131 ek veriler \u00e7o\u011fal\u0131p azalabilir.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/keyword-cannibalization#faq-question-1623648603573","position":2,"url":"https:\/\/www.dopinger.com\/tr\/blog\/keyword-cannibalization#faq-question-1623648603573","name":"Keyword Cannibalization sorunu s\u00fcrekli kontrol edilmeli mi?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Bir web sitesi i\u00e7in \u00e7e\u015fitli SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcrse; d\u00fczenli olarak site kontrol\u00fc yapmak faydan\u0131za olacakt\u0131r. Keza belli bir tarihte sorun yaratmayan anahtar kelimeler ilerleyen s\u00fcre\u00e7te ayn\u0131 kelime \u00f6be\u011fiyle sorun olu\u015fturabilir.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/keyword-cannibalization#faq-question-1623648620629","position":3,"url":"https:\/\/www.dopinger.com\/tr\/blog\/keyword-cannibalization#faq-question-1623648620629","name":"Ayn\u0131 anahtar kelimelerin farkl\u0131 sayfalarda bulunmas\u0131 neden sorun olu\u015fturuyor?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Mant\u0131k a\u00e7\u0131s\u0131nda bir anahtar kelimenin farkl\u0131 farkl\u0131 sayfalarda bulunmas\u0131 trafi\u011fi olumlu etkiler d\u00fc\u015f\u00fcncesi olabilir. Ancak genel baz da konu ele al\u0131nd\u0131\u011f\u0131nda ba\u015fta semantiklik olmak \u00fczere bir\u00e7ok alan\u0131 etkiler. 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