{"id":5268,"date":"2021-06-10T17:00:27","date_gmt":"2021-06-10T14:00:27","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=5268"},"modified":"2024-08-02T14:47:27","modified_gmt":"2024-08-02T11:47:27","slug":"seo-kayiplari-nasil-analiz-edilir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/seo-kayiplari-nasil-analiz-edilir","title":{"rendered":"Websitelerin SEO Kay\u0131plar\u0131 Nas\u0131l Analiz Edilir? Organik Trafik D\u00fc\u015f\u00fc\u015f Tespiti Y\u00f6ntemleri"},"content":{"rendered":"\n<p>Bir SEO projesinin ba\u015far\u0131ya ula\u015fmas\u0131 i\u00e7in kesintisiz bir bi\u00e7imde elde etti\u011finiz sonu\u00e7lar\u0131 takip etmeniz gerekir. Bu anlamda olumlu geri d\u00f6n\u00fc\u015fler kadar olumsuz geri d\u00f6n\u00fc\u015fler de siteniz i\u00e7in olduk\u00e7a \u00f6nemlidir. Yaz\u0131m\u0131zda websitelerin SEO kay\u0131plar\u0131 nas\u0131l analiz edilir sorusuna cevap vermeye \u00e7al\u0131\u015farak organik trafk d\u00fc\u015f\u00fc\u015f tespiti y\u00f6ntemleri hakk\u0131nda bilgi verece\u011fiz.<\/p>\n\n\n\n<p>Basit\u00e7e, bir SEO performans arac\u0131 \u00fczerinden son bir y\u0131ll\u0131k performans\u0131n\u0131z\u0131n grafik tablosuna bakt\u0131\u011f\u0131n\u0131za d\u00fc\u015f\u00fcnelim. Ve ilk 6 ayl\u0131k y\u00fckseli\u015fin ard\u0131ndan ciddi say\u0131labilecek \u00f6l\u00e7\u00fcde bir d\u00fc\u015f\u00fc\u015f\u00fcn grafikte \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 varsayal\u0131m. Soru \u00e7ok a\u00e7\u0131k: Bu d\u00fc\u015f\u00fc\u015f\u00fcn nedeni nedir? Elbette bu d\u00fc\u015f\u00fc\u015f birbirinden farkl\u0131 pek \u00e7ok fakt\u00f6re ba\u011fl\u0131 olabilir. Google g\u00fcncellemeleri, sayfa hatalar\u0131, teknik problemler, tarama b\u00fct\u00e7esi kullan\u0131m\u0131 gibi ba\u015fl\u0131klar\u0131 bu do\u011frultuda sayabiliriz. Ayr\u0131ca mevcut s\u0131ralaman\u0131z zaten iyiyse ger\u00e7ekle\u015ftirdi\u011finiz Google Ads kampanyalar\u0131 da organik trafi\u011finizin azaltacakt\u0131r.<\/p>\n\n\n\n<p>Elbette SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n tek tarafl\u0131 oyunlar olmad\u0131\u011f\u0131n\u0131 da g\u00f6zden ka\u00e7\u0131rmamak gerekir. Arama sonu\u00e7lar\u0131nda sizden daha iyi i\u00e7eriklere sahip bir sitenin \u00f6ne \u00e7\u0131kmas\u0131 organik ziyaret\u00e7i say\u0131n\u0131z\u0131 her zaman azaltma potansiyeline a\u00e7\u0131kt\u0131r. Yine de durum sitenizden kaynaklan\u0131yorsa sorunu \u00e7e\u015fitli ara\u00e7lar yard\u0131m\u0131yla kolayl\u0131kla bulabilirsiniz. Gelin \u015fimdi trafik d\u00fc\u015f\u00fc\u015f\u00fcne neden olabilecek fakt\u00f6rlere daha yak\u0131ndan bakal\u0131m.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/05\/organik-trafik-dusus-nedenleri.jpg\" alt=\"organik trafik d\u00fc\u015f\u00fc\u015f nedenleri\" class=\"wp-image-20772\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/05\/organik-trafik-dusus-nedenleri.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/05\/organik-trafik-dusus-nedenleri-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organik-Trafik-Dusus-Nedenleri\"><\/span>Organik Trafik D\u00fc\u015f\u00fc\u015f Nedenleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sitenizdeki trafik d\u00fc\u015f\u00fc\u015f\u00fcn\u00fc nas\u0131l tespit edebilece\u011finizden \u00f6nce hangi nedenlerden kaynaklan\u0131yor olabilece\u011fine k\u0131saca bir g\u00f6z atmam\u0131z faydal\u0131 olacakt\u0131r. B\u00f6ylelikle gerekti\u011finde farkl\u0131 ara\u00e7lar\u0131 kullanarak durumu analiz edebilirsiniz. Genellikle bir sitenin organik trafi\u011finin d\u00fc\u015fmesinde etkili olan fakt\u00f6rleri \u015fu \u015fekilde s\u0131ralamak m\u00fcmk\u00fcnd\u00fcr:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tarama Sorunlar\u0131: E\u011fer sitenizi ta\u015f\u0131d\u0131ysan\u0131z, <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/http-ile-https-arasindaki-farklar\" target=\"_blank\" rel=\"noreferrer noopener\">HTTP<\/a>\u2019den HTTPS\u2019ye ge\u00e7i\u015f yapt\u0131ysan\u0131z ya da buna benzer sayfa de\u011fi\u015fiklikleri ger\u00e7ekle\u015ftirdiyseniz bunun SEO performans\u0131n\u0131z\u0131 etkilemesi do\u011fald\u0131r.<\/li>\n\n\n\n<li>Google G\u00fcncellemeleri: \u00d6zellikle son y\u0131llarda Google\u2019\u0131n s\u0131k s\u0131k g\u00fcncelleme yay\u0131nlad\u0131\u011f\u0131na tan\u0131kl\u0131k etmekteyiz. Yeni algoritmalar, sayfalar\u0131n\u0131z\u0131n SEO performans\u0131n\u0131n d\u00fc\u015fmesine neden olabilir. Bu nedenle g\u00fcncellemeleri yak\u0131ndan takip etmelisiniz.<\/li>\n\n\n\n<li>Trendler ve D\u00f6nemsel De\u011fi\u015fiklikler: K\u0131\u015f lasti\u011fine dair aramalar\u0131n k\u0131\u015f aylar\u0131na yakla\u015f\u0131rken artmas\u0131 son derece do\u011fald\u0131r. Bu a\u00e7\u0131dan site trafi\u011finizi analiz ederken d\u00f6nemsel de\u011fi\u015fkenleri ve trendleri g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z.<\/li>\n\n\n\n<li>Sunucu Sorunlar\u0131: Trafik d\u00fc\u015f\u00fc\u015f\u00fcn\u00fc tespit etti\u011finiz d\u00f6nemde sunucunuzun aktif bir bi\u00e7imde \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olmal\u0131s\u0131n\u0131z. Sitenin g\u00f6r\u00fcnt\u00fclenememesi ya da y\u00fckleme h\u0131z\u0131n\u0131n d\u00fc\u015fmesi trafi\u011fi de olumsuz etkileyecektir.<\/li>\n\n\n\n<li>G\u00fcvenlik: Zaman zaman sitenizdeki \u00e7e\u015fitli problemler, Google\u2019\u0131n sitenizi k\u00f6t\u00fc ama\u00e7l\u0131 yaz\u0131l\u0131m olarak alg\u0131lamas\u0131na neden olabilmektedir. Do\u011fal olarak b\u00f6yle bir durumda organik trafi\u011finiz de d\u00fc\u015fecektir.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/backlink-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Backlink<\/a>: Kaliteli backlinkler sitenizin s\u0131ralama sonucunu iyile\u015ftirmek i\u00e7in son derece \u00f6nemlidir. E\u011fer sitenize gelen backlinklerde organik olmayan bir durum s\u00f6z konusuysa bunlarda SEO kay\u0131plar\u0131 ya\u015faman\u0131z\u0131 sa\u011flar. Google sitenizi spam olarak i\u015faretleyebilir. Benzer bir bi\u00e7imde backlink say\u0131lar\u0131n\u0131zdaki ciddi bir azalma da trafi\u011finizi etkileyebilmektedir.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/ahrefs-ile-seo-kayiplarini-analiz-et.png\" alt=\"ahrefs ile trafik kay\u0131plar\u0131n\u0131n analiz edilmesi\" class=\"wp-image-28699\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/ahrefs-ile-seo-kayiplarini-analiz-et.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/ahrefs-ile-seo-kayiplarini-analiz-et-480x320.png 480w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/ahrefs-ile-seo-kayiplarini-analiz-et-192x128.png 192w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/ahrefs-ile-seo-kayiplarini-analiz-et-768x512.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO-Kayiplari-Analiz-Yontemleri-Nelerdir\"><\/span>SEO Kay\u0131plar\u0131 Analiz Y\u00f6ntemleri Nelerdir? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yukar\u0131da s\u0131ralad\u0131\u011f\u0131m\u0131z nedenlere ek olarak trafi\u011finizi olumsuz etkileyebilecek pek \u00e7ok fakt\u00f6r vard\u0131r. Bu nedenle sitenizin SEO performans\u0131n\u0131 periyodik olarak incelemeniz i\u00e7in son derece \u00f6nemlidir. Bu do\u011frultuda gerek Google gerekse de \u00fc\u00e7\u00fcnc\u00fc parti geli\u015ftiriciler taraf\u0131ndan olduk\u00e7a kullan\u0131\u015fl\u0131 ara\u00e7lar mevcuttur. Bu ara\u00e7lardan baz\u0131lar\u0131n\u0131 kullanarak performans\u0131n\u0131z\u0131 olumsuz etkileyen fakt\u00f6rlere dair \u00e7\u0131kar\u0131mlar yapabilir, SEO kay\u0131plar\u0131 b\u00f6ylelikle telafi edilebilir. \u015eimdi bunlardan baz\u0131lar\u0131n\u0131 sizler i\u00e7in de\u011ferlendirmeye \u00e7al\u0131\u015faca\u011f\u0131z:<\/p>\n\n\n\n<p>Websitenizin SEO kay\u0131plar\u0131n\u0131 analiz etmek i\u00e7in denemeniz gereken y\u00f6ntemler \u015funlard\u0131r; <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics ile trafik analizi yapmak,<\/li>\n\n\n\n<li>Google Search console ile tarama analizi yapmak,<\/li>\n\n\n\n<li>Log Analizi ve Sunucu sorunlar\u0131n\u0131 tespit etmek, <\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/06\/google-analytics-ile-trafik-kayiplarini-analiz-etme.png\" alt=\"google analytics ile trafik kay\u0131plar\u0131 nas\u0131l analiz edilir\" class=\"wp-image-28500\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/06\/google-analytics-ile-trafik-kayiplarini-analiz-etme.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/06\/google-analytics-ile-trafik-kayiplarini-analiz-etme-480x320.png 480w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/06\/google-analytics-ile-trafik-kayiplarini-analiz-etme-192x128.png 192w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/06\/google-analytics-ile-trafik-kayiplarini-analiz-etme-768x512.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">1. Google Analytics Trafik Analizi<\/h3>\n\n\n\n<p>\u00d6nemli olabilece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz bir trafik d\u00fc\u015f\u00fc\u015f\u00fcyle kar\u015f\u0131la\u015ft\u0131\u011f\u0131n\u0131zda ilk olarak bakman\u0131z gereken yer Google Analytics\u2019tir. Google Analytics trafi\u011finizdeki d\u00fc\u015f\u00fc\u015fleri d\u00f6nemsel aral\u0131klarla kontrol etmenize olanak tan\u0131r. Ayr\u0131ca bu verileri ge\u00e7mi\u015fteki farkl\u0131 d\u00f6nemlerle k\u0131yaslayarak analiz de edebilirsiniz. Bu a\u00e7\u0131dan Google Analytics\u2019in olduk\u00e7a kullan\u0131\u015fl\u0131 bir se\u00e7enek oldu\u011funu s\u00f6yleyebiliriz.<\/p>\n\n\n\n<p>Bu noktada hat\u0131rlatmak gerekir ki hi\u00e7bir sitenin ayn\u0131 performans\u0131 sonsuza kadar korumas\u0131 m\u00fcmk\u00fcn de\u011fildir. Dolay\u0131s\u0131yla zaman zaman meydana gelen art\u0131\u015flar gibi d\u00fc\u015f\u00fc\u015fler de son derece do\u011fald\u0131r. Bu noktada dikkat etmeniz gereken geni\u015f aral\u0131klarda anlaml\u0131 g\u00f6z\u00fcken d\u00fc\u015f\u00fc\u015flere odaklanman\u0131zd\u0131r. \u0130stikrarl\u0131 bir d\u00fc\u015f\u00fc\u015f grafi\u011fi ani bir \u00e7ak\u0131lmadan \u00e7ok daha fazla \u015fey ifade eder.<\/p>\n\n\n\n<p>Son olarak yukar\u0131da da bahsetti\u011fimiz gibi verileri incelerken d\u00f6nemsel kar\u015f\u0131la\u015ft\u0131rmalar yapmay\u0131 g\u00f6z ard\u0131 etmemelisiniz. Baz\u0131 i\u00e7erik ve \u00fcr\u00fcnler belli d\u00f6nemlerde ra\u011fbet g\u00f6r\u00fcrken belli d\u00f6nemlerde ise adeta unutulmaktad\u0131r. Trafi\u011finizdeki d\u00fc\u015f\u00fc\u015f\u00fcn bu t\u00fcrden ola\u011fan kar\u015f\u0131layabilece\u011finiz bir fakt\u00f6re ba\u011fl\u0131 olmad\u0131\u011f\u0131na emin olmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Google Analytics ile trafik analizi nas\u0131l yap\u0131l\u0131r? <\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google analytics hesab\u0131n\u0131z\u0131 a\u00e7\u0131n,<\/li>\n\n\n\n<li>A\u00e7\u0131l\u0131\u015f sayfas\u0131 raporlar\u0131na gidin,<\/li>\n\n\n\n<li>Sa\u011f \u00fcst k\u00f6\u015fede yer alan tarih filtresini se\u00e7in ve son 90 g\u00fcn se\u00e7imi yap\u0131n,<\/li>\n\n\n\n<li>Ard\u0131ndan tarih sekmesinin alt\u0131ndaki &#8220;kar\u015f\u0131la\u015ft\u0131r&#8221; se\u00e7ene\u011fini aktif edin. Bu sayede son 90 g\u00fcn ile bir \u00f6nceki 90 g\u00fcn\u00fc k\u0131yaslayacaks\u0131n\u0131z,<\/li>\n\n\n\n<li>Alt k\u0131s\u0131mdaki tablolar alan\u0131nda trafik kayb\u0131 ya\u015fam\u0131\u015f olan sayfalar ve y\u00fczdesel de\u011ferleri kar\u015f\u0131n\u0131za \u00e7\u0131kacakt\u0131r<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/google-search-console-ile-seo-performans-analizi-yapma.png\" alt=\"google search console ile trafik kay\u0131plar\u0131 analizi\" class=\"wp-image-28501\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/google-search-console-ile-seo-performans-analizi-yapma.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/google-search-console-ile-seo-performans-analizi-yapma-480x320.png 480w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/google-search-console-ile-seo-performans-analizi-yapma-192x128.png 192w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/google-search-console-ile-seo-performans-analizi-yapma-768x512.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">2. Google Search Console Tarama Analizi<\/h3>\n\n\n\n<p>Sitenizin Google taraf\u0131ndan nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131 incelemenin en iyi yolu Google Search Console\u2019dur. Search Console arac\u0131l\u0131\u011f\u0131yla sitenizdeki hatalar\u0131, sayfalar\u0131n\u0131z\u0131n hangi aramalarda g\u00f6r\u00fcnt\u00fclendi\u011fini ve g\u00fcvenlik sorunlar\u0131n\u0131 rahatl\u0131kla \u00f6\u011frenebilirsiniz. T\u00fcm bunlar trafi\u011finizi do\u011frudan etkileyebilecek \u00f6nemli fakt\u00f6rlerdir.<\/p>\n\n\n\n<p>Buna ek olarak Google Search Console\u2019un bir \u00f6zelli\u011fini daha belirtmek isteriz. Search Console\u2019da yer alan manuel i\u015flem mod\u00fcl\u00fc sitenizin Google taraf\u0131ndan herhangi bir manuel i\u015fleme tabi tutulup tutulmad\u0131\u011f\u0131n\u0131 g\u00f6sterir. \u00d6rne\u011fin zay\u0131f ya da yanl\u0131\u015f y\u00f6nlendiren i\u00e7erikler bu kapsama girebilmektedir. Ayr\u0131ca organik olmayan backlinkler dolay\u0131s\u0131yla da benzer yapt\u0131r\u0131mlara maruz kalabilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/google-search-console-ile-tarama-analizleri-yapma.png\" alt=\"google search console tarama istatistikleri ile kay\u0131plar\u0131n analiz edilmesi\" class=\"wp-image-28502\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/google-search-console-ile-tarama-analizleri-yapma.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/google-search-console-ile-tarama-analizleri-yapma-480x320.png 480w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/google-search-console-ile-tarama-analizleri-yapma-192x128.png 192w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/google-search-console-ile-tarama-analizleri-yapma-768x512.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\">Google search console ile tarama analizi nas\u0131l yap\u0131l\u0131r? <\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google search console m\u00fclk\u00fcn\u00fcz\u00fc a\u00e7\u0131n,<\/li>\n\n\n\n<li>Sol men\u00fcde yer alan &#8220;Performans&#8221; raporlar\u0131 alan\u0131n\u0131 a\u00e7\u0131n,<\/li>\n\n\n\n<li>Performans raporlar\u0131 i\u00e7erisinde yer alan tarih filtresi Kar\u015f\u0131la\u015ft\u0131rma k\u0131sm\u0131na ge\u00e7ere 3 ayl\u0131k se\u00e7imi yap\u0131n,<\/li>\n\n\n\n<li>Ard\u0131ndan a\u015fa\u011f\u0131daki tabloda ve metrikleriniz \u00fczerinden ne kadar trafik kaybetti\u011finizi g\u00f6rebileceksiniz,<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/semrush-ile-log-file-analizi-yapma.png\" alt=\"semrush log analizi ile trafik kay\u0131plar\u0131na sebep olacak hatalar\u0131 tespit etmek\" class=\"wp-image-28702\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/semrush-ile-log-file-analizi-yapma.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/semrush-ile-log-file-analizi-yapma-480x320.png 480w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/semrush-ile-log-file-analizi-yapma-192x128.png 192w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/semrush-ile-log-file-analizi-yapma-768x512.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">3. Log Analizi ve Sunucu Sorunlar\u0131n\u0131 Tespit Etme<\/h3>\n\n\n\n<p>Teknik problemlerin trafi\u011finizi do\u011frudan olumsuz bir bi\u00e7imde etkileyece\u011fini g\u00f6zden ka\u00e7\u0131rmamal\u0131s\u0131n\u0131z. Do\u011fru g\u00f6r\u00fcnt\u00fclenemeyen sayfalar, sitenizin a\u00e7\u0131lmamas\u0131 ve benzeri durumlar sitenizin SEO performans\u0131 a\u00e7\u0131dan eksi anlam\u0131na gelir. Bu anlamda site i\u00e7i sorunlar\u0131 g\u00f6rmek i\u00e7in log analizinden yararlanabilirsiniz. <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/log-analizi-nedir\">Log analizi<\/a> genel olarak sitenizdeki URL adreslerini kontrol eder. Bu sayede herhangi bir y\u00f6nlendirme sorununu ya da 404, 301 ve benzeri hata kodlar\u0131n\u0131 g\u00f6r\u00fcnt\u00fcleyebilirsiniz.<\/p>\n\n\n\n<p>Bu noktada teknik sorunlar\u0131n yaln\u0131zca site i\u00e7i kaynaklardan ibaret olmad\u0131\u011f\u0131n\u0131 vurgulamak gerekir. \u00d6zellikle sunucu problemleri pek \u00e7ok site sahibinin en \u00e7ok kar\u015f\u0131la\u015ft\u0131\u011f\u0131 sorunlar\u0131n ba\u015f\u0131nda gelmektedir. E\u011fer site sunucular\u0131n\u0131zda bir kesinti olup olmad\u0131\u011f\u0131n\u0131 anlamak istiyorsan\u0131z Pingdom Uptime Monitoring gibi bir ara\u00e7tan yararlanabilirsiniz. E\u011fer \u00f6nemli kesintiler s\u00f6z konusuysa sunucu deste\u011fi ald\u0131\u011f\u0131n\u0131z firmayla g\u00f6r\u00fc\u015fmelisiniz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Log Analizi ile Sunucu sorunlar\u0131 nas\u0131l tespit edilir?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Log analizi ile sunucu sorunlar\u0131n\u0131 tespit etmek i\u00e7in ilk olarak sunucunuz \u00fczerinden 3 ayl\u0131k log kay\u0131tlar\u0131n\u0131z\u0131 indirin,<\/li>\n\n\n\n<li>Log kay\u0131tlar\u0131n\u0131z\u0131 indirdikten sonra &#8220;Semrush&#8221; arac\u0131n\u0131 a\u00e7\u0131n,<\/li>\n\n\n\n<li>Semrush \u00fczerinde sol men\u00fc \u00fczerinde yer alan &#8220;Log Analizi&#8221; alan\u0131n\u0131 a\u00e7\u0131n ve indirdi\u011finiz dosyay\u0131 bu alana y\u00fckleyin,<\/li>\n\n\n\n<li>Daha sonra \u00e7al\u0131\u015fman\u0131n tamamlanmas\u0131n\u0131 bekleyin,<\/li>\n\n\n\n<li>\u00c7al\u0131\u015fma sonucunda, botlar\u0131n sitenize girdi\u011finde sunucunuzun verdi\u011fi yan\u0131tlar\u0131 g\u00f6r\u00fcyor olacaks\u0131n\u0131z. Bu alanda gelen 404, 301 ve 500 hatalar\u0131na odaklan\u0131n ve bu hatalar\u0131 \u00e7\u00f6zmeye \u00e7al\u0131\u015f\u0131n. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organik-trafik-dususunu-analiz-etmek-icin-hangi-araclari-kullanabilirim\"><\/span>Organik trafik d\u00fc\u015f\u00fc\u015f\u00fcn\u00fc analiz etmek i\u00e7in hangi ara\u00e7lar\u0131 kullanabilirim?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Site trafi\u011finizi analiz edebilece\u011finiz pek \u00e7ok SEO arac\u0131 vard\u0131r;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ahrefs<\/li>\n\n\n\n<li>Semrush<\/li>\n\n\n\n<li>Dopinger<\/li>\n\n\n\n<li>Google Search Console<\/li>\n\n\n\n<li>Google Analytics<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organik-Trafik-Dususu-Neden-Olur\"><\/span>Organik Trafik D\u00fc\u015f\u00fc\u015f\u00fc Neden Olur?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bir sitenin organik ziyaret\u00e7i trafi\u011finin azalmas\u0131 farkl\u0131 nedenlerden kaynaklanabilmektedir. Bunlar\u0131n ba\u015f\u0131nda Google g\u00fcncellemeleri, sayfa hatalar\u0131, teknik problemler, tarama b\u00fct\u00e7esi kullan\u0131m\u0131 gibi konular gelmektedir. Ancak kesin bir cevap vermek i\u00e7in site performans\u0131n\u0131z\u0131n detayl\u0131 bir bi\u00e7imde ele al\u0131nmas\u0131 \u015fartt\u0131r. Burada \u00f6zellikle g\u00fcncellemeleri takip etmek sizlere yard\u0131mc\u0131 olabilir. Google g\u00fcncellemelerini takip etmek i\u00e7in bu sayfay\u0131 ziyaret edebilirsiniz; <a href=\"https:\/\/status.search.google.com\/summary\">https:\/\/status.search.google.com\/summary<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organik-Trafik-Dususleri-Ile-Guncelleme-Iliskisi-Nasil-Tespit-Edilir\"><\/span>Organik Trafik D\u00fc\u015f\u00fc\u015fleri \u0130le G\u00fcncelleme \u0130li\u015fkisi Nas\u0131l Tespit Edilir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Organik trafik d\u00fc\u015f\u00fc\u015flerinin temel nedenlerinden bir tanesi google taraf\u0131ndan gelen g\u00fcncellemeler olacakt\u0131r. Bu g\u00fcncellemeleri yukar\u0131da bahsetti\u011fimiz <a href=\"https:\/\/status.search.google.com\/summary\">google status<\/a> linkinden yine takip edebilirsiniz. <\/p>\n\n\n\n<p>Burada yer alan tarihler \u00f6zelinde, e\u011fer sitenizin d\u00fc\u015f\u00fc\u015f grafi\u011finde bir benzerlik g\u00f6r\u00fcyorsan\u0131z, bu durum sitenizin g\u00fcncellemeden etkilendi\u011fini g\u00f6sterecektir. Bunu teyit etmek i\u00e7in tarihleri k\u0131yaslay\u0131n. Ard\u0131ndan g\u00fcncellemelerin detaylar\u0131na inerek, s\u00f6z konusu g\u00fcncellemede bahsedilen geli\u015ftirmelerden sitenizin nas\u0131l olumsuz etkilenebilece\u011fi d\u00fc\u015f\u00fcn\u00fcn. Bu sayede organik trafik d\u00fc\u015f\u00fc\u015flerinizi tespit edebileceksiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO-Calismalarinda-Trafik-Kayiplarinin-Onune-Gecmek-Icin-SEO-Danismanligi-Sureclerinde-Neler-Yapiyoruz\"><\/span>SEO \u00c7al\u0131\u015fmalar\u0131nda Trafik Kay\u0131plar\u0131n\u0131n \u00d6n\u00fcne Ge\u00e7mek \u0130\u00e7in SEO Dan\u0131\u015fmanl\u0131\u011f\u0131 S\u00fcre\u00e7lerinde Neler Yap\u0131yoruz?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO \u00e7al\u0131\u015fmalar\u0131nda ula\u015f\u0131lmas\u0131 gereken temel ba\u015far\u0131; s\u00fcreklilik ve kal\u0131c\u0131 ba\u015far\u0131d\u0131r. Bunu sa\u011flayabilmek ad\u0131na <a href=\"https:\/\/www.dopinger.com\/tr\/seo-danismanligi\/\">SEO dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> s\u00fcre\u00e7lerimizde as\u0131l odakland\u0131\u011f\u0131m\u0131z nokta Google kriterleri ile \u00e7ak\u0131\u015fmayan, g\u00fcncel deneyimler ve taktikler ile web sitelerine optimize \u00e7al\u0131\u015fmalar\u0131 yapmakt\u0131r. \u00d6rne\u011fin Google kullan\u0131c\u0131 deneyimi odakl\u0131 olarak \u00fcretilmi\u015f olan dok\u00fcmanlara uygun bir yap\u0131 olu\u015fturmak as\u0131l ama\u00e7t\u0131r. Buna ek olarak genel teknik SEO s\u00fcre\u00e7lerini de eksiksiz olarak ele almak gerekecektir. Bu sayede g\u00fcncellemelerden en az \u015fekilde etkilenecek bir \u00e7al\u0131\u015fma yarat\u0131lacakt\u0131r. <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir SEO projesinin ba\u015far\u0131ya ula\u015fmas\u0131 i\u00e7in kesintisiz bir bi\u00e7imde elde etti\u011finiz sonu\u00e7lar\u0131 takip etmeniz gerekir. Bu anlamda olumlu geri d\u00f6n\u00fc\u015fler kadar olumsuz geri d\u00f6n\u00fc\u015fler de siteniz i\u00e7in olduk\u00e7a \u00f6nemlidir. Yaz\u0131m\u0131zda websitelerin SEO kay\u0131plar\u0131 nas\u0131l analiz edilir sorusuna cevap vermeye \u00e7al\u0131\u015farak organik trafk d\u00fc\u015f\u00fc\u015f tespiti y\u00f6ntemleri hakk\u0131nda bilgi verece\u011fiz. Basit\u00e7e, bir [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Kay\u0131plar\u0131 Nas\u0131l Analiz Edilir? Analiz Y\u00f6ntemleri - Dopinger<\/title>\n<meta name=\"description\" content=\"Web sitenizin SEO kay\u0131plar\u0131 neden olur ve bu kay\u0131plar\u0131n analiz y\u00f6ntemleri nelerdir merak ediyorsan\u0131z, yaz\u0131m\u0131z\u0131 inceleyebilirsiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/seo-kayiplari-nasil-analiz-edilir\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Kay\u0131plar\u0131 Nas\u0131l Analiz Edilir? Analiz Y\u00f6ntemleri - Dopinger\" \/>\n<meta property=\"og:description\" content=\"Web sitenizin SEO kay\u0131plar\u0131 neden olur ve bu kay\u0131plar\u0131n analiz y\u00f6ntemleri nelerdir merak ediyorsan\u0131z, yaz\u0131m\u0131z\u0131 inceleyebilirsiniz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/seo-kayiplari-nasil-analiz-edilir\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-10T14:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-02T11:47:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/06\/web-sitelerinin-seo-kayiplari-nasil-analiz-edilir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/seo-kayiplari-nasil-analiz-edilir#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/seo-kayiplari-nasil-analiz-edilir\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"Websitelerin SEO Kay\u0131plar\u0131 Nas\u0131l Analiz Edilir? 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