{"id":5155,"date":"2021-06-01T09:05:35","date_gmt":"2021-06-01T06:05:35","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=5155"},"modified":"2024-08-12T15:21:38","modified_gmt":"2024-08-12T12:21:38","slug":"roi-nedir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/roi-nedir","title":{"rendered":"ROI (Yat\u0131r\u0131m Getirisi) Nedir?"},"content":{"rendered":"\n

Return on Investment ifadesinin k\u0131saltmas\u0131 olan ROI, yat\u0131r\u0131m verimlili\u011fini \u00f6l\u00e7mek i\u00e7in kulland\u0131\u011f\u0131m\u0131z y\u00f6ntemlerden biridir. Bu anlamda bir i\u015fletme a\u00e7\u0131s\u0131ndan bakt\u0131\u011f\u0131m\u0131zda ROI \u00f6l\u00e7\u00fcm\u00fcn\u00fcn finansal fayday\u0131 temsil etti\u011fini s\u00f6yleyebiliriz. Yani yapt\u0131\u011f\u0131n\u0131z yat\u0131r\u0131m i\u00e7in sarf etti\u011finiz bedele kar\u015f\u0131l\u0131k ne ald\u0131\u011f\u0131n\u0131z\u0131 g\u00f6sterir. Yaz\u0131m\u0131zda ROI yani yat\u0131r\u0131m getirisi nedir sorusuna detayl\u0131 bir bi\u00e7imde cevap vermeye \u00e7al\u0131\u015faca\u011f\u0131z. Buna ek olarak yat\u0131r\u0131m getirisini nas\u0131l hesaplayabilece\u011finizi de ad\u0131m ad\u0131m detayland\u0131raca\u011f\u0131z. Roi nedir ve nas\u0131l hesaplan\u0131r t\u00fcm detaylar\u0131yla \u00f6\u011frenmeniz finans ve ticari boyutta sizlere her zaman avantaj sa\u011flar.<\/p>\n\n\n\n

Bir i\u015f i\u00e7in harcad\u0131\u011f\u0131n\u0131z de\u011ferin sonucunda kazan\u00e7 elde etti\u011finizden emin olmak i\u00e7in \u00f6ncelikle bir hedef ve bunu \u00f6l\u00e7mek i\u00e7in bir y\u00f6ntem bulmal\u0131s\u0131n\u0131z. Burada de\u011ferden kastetti\u011fimiz elbette \u00f6ncelikle parad\u0131r. Ancak, farkl\u0131 durumlarda zaman ya da farkl\u0131 de\u011ferler kullan\u0131larak kar oran\u0131n\u0131 hesaplamak m\u00fcmk\u00fcnd\u00fcr. Bu do\u011frultuda yat\u0131r\u0131m getirisini hesaplamak, temelde bu i\u015fe girme karar\u0131 vermenizin do\u011fru olup olmad\u0131\u011f\u0131n\u0131 g\u00f6sterir. <\/p>\n\n\n\n

Yine de istedi\u011finiz sonucu alamad\u0131\u011f\u0131n\u0131z durumlarda hemen olumsuz bir tavra kap\u0131lmaman\u0131z \u00f6nemlidir. Aksine yat\u0131r\u0131m getirisini hesaplamak i\u015finizde neyin i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 anlamn\u0131za da yard\u0131mc\u0131 olacakt\u0131r. B\u00f6ylelikle stratejinizde de\u011fi\u015fiklikler yaparak daha kazan\u00e7l\u0131 bir hale getirmeniz m\u00fcmk\u00fcnd\u00fcr. Bu anlamda yat\u0131r\u0131m getirisini hesaplamak, bu yat\u0131r\u0131m\u0131 ger\u00e7ekle\u015ftirerek ne kazanaca\u011f\u0131m sorusuna cevap bulmaktan ibarettir. Roi nedir sorusunun cevab\u0131n\u0131 verdikten sonra sizlere \u015fimdi roi nas\u0131l hesaplan\u0131r konusunu ayr\u0131nt\u0131l\u0131 \u015fekilde anlataca\u011f\u0131m.<\/p>\n\n\n\n

<\/span>ROI Nas\u0131l Hesaplan\u0131r?<\/span><\/h2>\n\n\n\n

Roi hesaplama<\/strong> \u00f6ncesinde bu noktada bir hat\u0131rlatma yapman\u0131n son derece faydal\u0131 olaca\u011f\u0131na inan\u0131yoruz. \u0130lk olarak ROI\u2019nin statik bir veri olmad\u0131\u011f\u0131n\u0131 unutmamal\u0131s\u0131n\u0131z. Pek \u00e7ok fakt\u00f6r yat\u0131r\u0131m getirinizin de\u011fi\u015fmesine neden olabilmektedir. Bu nedenle d\u00fczenli aral\u0131klarla ROI hesaplamas\u0131 yapmak i\u015fletmenizin kazan\u00e7 \u2013 maliyet dengesini g\u00f6rmek a\u00e7\u0131s\u0131ndan \u00f6nemlidir. Bu hat\u0131rlatmay\u0131 yapt\u0131ktan sonra ROI nas\u0131l hesaplan\u0131r sorusuna yeniden geri d\u00f6nebiliriz.<\/p>\n\n\n\n

Yat\u0131r\u0131m getirisini temsil etmek i\u00e7in genellikle y\u00fczde ya da oran kullan\u0131l\u0131r. Bu y\u00fczde ya da orana ula\u015fmak i\u00e7in yararlanman\u0131z gereken form\u00fcl ise mevcut yat\u0131r\u0131m de\u011ferinden yat\u0131r\u0131m maliyetini \u00e7\u0131kararak bu de\u011feri yat\u0131r\u0131m maliyetine b\u00f6lmektir. Bu do\u011frultuda roi nas\u0131l hesaplan\u0131r<\/strong> sorusuna yan\u0131t olarak formul\u00fc \u015fu \u015fekilde g\u00f6sterebiliriz: \u201c(Yat\u0131r\u0131m De\u011feri \u2013 Yat\u0131r\u0131m Maliyeti) \/ Yat\u0131r\u0131m Maliyeti\u201d. Gelin isterseniz bir \u00f6rnek vererek durumu daha net anlamaya \u00e7al\u0131\u015fal\u0131m:<\/p>\n\n\n\n

    \n
  • \u00d6rne\u011fin t\u0131klama ba\u015f\u0131 \u00f6deme sistemiyle Google reklamlar\u0131 verdi\u011finizi varsayal\u0131m. Bu kampanya i\u00e7in olu\u015fturdu\u011funuz b\u00fct\u00e7e ise 1000 lira olsun.<\/li>\n\n\n\n
  • 1000 lira kar\u015f\u0131l\u0131\u011f\u0131nda kampanya sonucunda 2000 lira kazan\u0131rsan\u0131z ROI de\u011feriniz y\u00fczde 100 ya da 1\/1 \u015feklinde olacakt\u0131r.<\/li>\n\n\n\n
  • Yukar\u0131daki de\u011ferlerin yerine koyarsak yat\u0131r\u0131m de\u011feri 2000, yat\u0131r\u0131m maliyeti ise 1000 lirad\u0131r. Bunlar\u0131 birbirinden \u00e7\u0131kard\u0131\u011f\u0131n\u0131zda geriye yine 1000 kal\u0131r.<\/li>\n\n\n\n
  • Bu sonu\u00e7 yat\u0131r\u0131m maliyeti ile ayn\u0131 oldu\u011fu i\u00e7in ROI de\u011feriniz y\u00fczde 100\u2019d\u00fcr. Ger\u00e7i bunun olduk\u00e7a iyimser bir senaryo oldu\u011funu ifade etmek gerekir.<\/li>\n<\/ul>\n\n\n\n
    \"roi<\/figure>\n\n\n\n

    ROI ve Zaman Hesaplamas\u0131<\/h3>\n\n\n\n

    Yat\u0131r\u0131m getirisi, \u00e7o\u011fu zaman finansal yat\u0131r\u0131mlar \u00fczerinden de\u011ferlendirilse de yukar\u0131da vurgulad\u0131\u011f\u0131m\u0131z gibi farkl\u0131 de\u011ferleri ele almak da m\u00fcmk\u00fcnd\u00fcr. Bunlar\u0131n en ba\u015f\u0131nda da zaman gelmektedir. \u00d6rne\u011fin bir an i\u00e7in ayda 5000 lira kazand\u0131\u011f\u0131n\u0131z bir i\u015fte \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcnelim. E\u011fer zaman \u00fczerinden ROI hesaplamas\u0131 yapmak istiyorsan\u0131z ayl\u0131k \u00e7al\u0131\u015fma saatinizi yat\u0131r\u0131m maliyeti olarak ele alman\u0131z gerekir.<\/p>\n\n\n\n

    E\u011fer haftada 45, yani ayda 180 saat \u00e7al\u0131\u015farak 5000 lira kazan\u0131yorsan\u0131z ayn\u0131 form\u00fcl\u00fc kullanarak ROI de\u011ferinizi hesaplayabilirsiniz. Elbette zaman ve kazan\u00e7 bir arada hesapland\u0131\u011f\u0131nda y\u00fczde \u00fczerinden oran belirlemek m\u00fcmk\u00fcn de\u011fildir. \u00c7\u00fcnk\u00fc hesaplanan de\u011ferler farkl\u0131 kategoridedir. Ancak \u00f6rne\u011fin bu \u00f6rne\u011fi ele al\u0131rsak saatlik kazanc\u0131n\u0131z yakla\u015f\u0131k 27 lira demektir.<\/p>\n\n\n\n

    <\/span>ROI Hesaplamada Nelere Dikkat Etmek Gerekir?<\/span><\/h2>\n\n\n\n

    Yukar\u0131da g\u00f6rebilece\u011finiz gibi ROI hesaplama son derece basit bir i\u015flemdir. Nitekim bu sayede yat\u0131r\u0131mlar\u0131n\u0131z\u0131n faydas\u0131n\u0131 \u00f6l\u00e7meniz i\u00e7in olduk\u00e7a pratik bir ara\u00e7t\u0131r. Ancak yine de ROI hesaplamas\u0131 yaparken dikkat etmeniz gereken birka\u00e7 nokta vard\u0131r. Bunlar\u0131n ba\u015f\u0131nda ise reklam kampanyalar\u0131 gibi ekstra masraflar gelmektedir.<\/p>\n\n\n\n

    Yat\u0131r\u0131m maliyeti dendi\u011finde akla ilk ba\u015fta yat\u0131rd\u0131\u011f\u0131n\u0131z sermayenin gelmesi do\u011fal kar\u015f\u0131lanabilir. Ancak burada kastetti\u011fimiz t\u00fcm yat\u0131r\u0131m maliyetidir. Dolay\u0131s\u0131yla hesaplamaya ba\u015flarken yat\u0131r\u0131m maliyetine reklam kampanyalar\u0131 t\u00fcm ekstra masraflar\u0131 eklemeniz gerekir. Ancak bu \u015fekilde ger\u00e7ek\u00e7i bir ROI y\u00fczdesi elde etmeniz m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n

    Buna ek olarak daha \u00f6nce de de\u011findi\u011fimiz bir noktay\u0131 yeniden hat\u0131rlatal\u0131m. ROI oran\u0131 sabit bir de\u011fer de\u011fildir. Bu nedenle yat\u0131r\u0131mlar\u0131n\u0131z\u0131n izledi\u011fi \u00e7izgiyi takip etmek i\u00e7in d\u00fczenli aral\u0131klarla \u00f6l\u00e7\u00fcm yapman\u0131z \u00f6nemlidir. Aksi takdirde elinizde d\u00fczensiz periyotlar\u0131 g\u00f6steren veriler olacakt\u0131r. Elbette bunlar da anlaml\u0131 bir \u015fekilde yorumlanmaya uygun olsa da ideal olan d\u00fczenli bir profil \u00e7\u0131karabilmektir.<\/p>\n\n\n

    \n
    \"roi<\/figure><\/div>\n\n\n

    <\/span>ROI Hesaplama Neden \u00d6nemli?<\/span><\/h2>\n\n\n\n

    Her \u015feyden \u00f6nce ROI, basit bir hesaplama form\u00fcl\u00fc olmas\u0131n\u0131n yan\u0131 s\u0131ra \u00e7ok y\u00f6nl\u00fcl\u00fc\u011f\u00fcn avantajlar\u0131n\u0131 da bar\u0131nd\u0131rmaktad\u0131r. Yukar\u0131da \u00f6rne\u011fini verdi\u011fimiz gibi ROI hesaplamay\u0131 farkl\u0131 durumlarda kar \u2013 zarar hesaplamas\u0131 yapmak i\u00e7in kullanmak m\u00fcmk\u00fcnd\u00fcr. Buna ek olarak \u00f6rne\u011fin; hisse senedi yat\u0131r\u0131mlar\u0131ndan gayrimenkule, faiz se\u00e7eneklerinden i\u015fletmenizin i\u015f hacmini b\u00fcy\u00fctmeye kadar farkl\u0131 alanlarda ROI hesaplamadan yararlanmak m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n

    Ayr\u0131ca form\u00fcl\u00fcn son derece basit olmas\u0131 da i\u015fi b\u00fcy\u00fck oranda kolayla\u015ft\u0131rmaktad\u0131r. Her \u015feyden bir yat\u0131r\u0131m\u0131n ROI de\u011feri pozitif y\u00f6nl\u00fcyse, getirisi az bile olsa kazan\u00e7 sa\u011flad\u0131\u011f\u0131n\u0131 s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr. Ancak elbette daha y\u00fcksek kazan\u00e7 getirecek f\u0131rsatlar s\u00f6z konusuysa durumu bu \u015fekilde ele almak do\u011fru olmayacakt\u0131r. Yine de ROI hesaplama sayesinde yat\u0131r\u0131mlar\u0131n\u0131z\u0131 yeniden de\u011ferlendirerek daha kazan\u00e7l\u0131 stratejiler takip etmeye ba\u015flaman\u0131z m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n

    <\/div>\n\n
    \n

    <\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/span><\/h2>\n
    \n
    \n
    \n
    \n ROI nas\u0131l hesaplan\u0131r?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
    \n
    \n

    ROI hesaplama i\u00e7in \u00f6ncelike toplam kazanc\u0131n\u0131zdan yat\u0131r\u0131m maliyetini \u00e7\u0131kartman\u0131z gerekir. Bu i\u015flemin sonucunda \u00e7\u0131kan sonucu yeniden yat\u0131r\u0131m de\u011ferine b\u00f6lmeniz ROI oran\u0131n\u0131 size verecektir.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

    \n
    \n \u0130yi bir ROI oran\u0131 nedir?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
    \n
    \n

    Bir yat\u0131r\u0131m\u0131n iyi bir ROI oran\u0131na sahip oldu\u011funu s\u00f6ylemek i\u00e7in risk tolerans\u0131 ve vade gibi fakt\u00f6rleri de g\u00f6z \u00f6n\u00fcne almak gerekir. Daha az risk i\u00e7eren yat\u0131r\u0131mlardan daha d\u00fc\u015f\u00fck pozitif y\u00f6nl\u00fc ROI y\u00fczdeleri cazip kabul edilebilir. Y\u00fcksek ROI oranlar\u0131 ise genellikle risk tolerans\u0131 y\u00fcksek yat\u0131r\u0131mlar\u0131 g\u00f6sterir.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

    \n
    \n Hangi sekt\u00f6rler en y\u00fcksek ROI oran\u0131na sahiptir?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
    \n
    \n

    Zamana ve y\u00fckselen trendlere ba\u011fl\u0131 olarak sekt\u00f6rlerin rekabet\u00e7ili\u011fi de de\u011fi\u015fim g\u00f6stermektedir. Genellikle y\u0131ll\u0131k y\u00fczde 10\u2019luk bir ROI oran\u0131, sekt\u00f6rel bazda iyi kabul edilen bir de\u011ferdir. Son y\u0131llara bakt\u0131\u011f\u0131m\u0131zda Apple gibi bili\u015fim firmalar\u0131n\u0131n ve enerji \u015firketlerinin bu de\u011ferin biraz \u00fczerinde seyretti\u011fini s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

    Return on Investment ifadesinin k\u0131saltmas\u0131 olan ROI, yat\u0131r\u0131m verimlili\u011fini \u00f6l\u00e7mek i\u00e7in kulland\u0131\u011f\u0131m\u0131z y\u00f6ntemlerden biridir. Bu anlamda bir i\u015fletme a\u00e7\u0131s\u0131ndan bakt\u0131\u011f\u0131m\u0131zda ROI \u00f6l\u00e7\u00fcm\u00fcn\u00fcn finansal fayday\u0131 temsil etti\u011fini s\u00f6yleyebiliriz. Yani yapt\u0131\u011f\u0131n\u0131z yat\u0131r\u0131m i\u00e7in sarf etti\u011finiz bedele kar\u015f\u0131l\u0131k ne ald\u0131\u011f\u0131n\u0131z\u0131 g\u00f6sterir. Yaz\u0131m\u0131zda ROI yani yat\u0131r\u0131m getirisi nedir sorusuna detayl\u0131 bir bi\u00e7imde cevap vermeye […]<\/p>\n","protected":false},"author":4,"featured_media":17091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"\nROI (Yat\u0131r\u0131m Getirisi) Nedir Ve Nas\u0131l Hesaplan\u0131r? - Dopinger<\/title>\n<meta name=\"description\" content=\"Roi nedir, nas\u0131l hesaplan\u0131r ve hesaplama s\u00fcrecinde dikkat etmeniz gereken \u015feyler nelerdir \u00f6\u011frenebilmek i\u00e7in blo\u011fumuzu ziyaret edebilirsiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/roi-nedir\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROI (Yat\u0131r\u0131m Getirisi) Nedir Ve Nas\u0131l Hesaplan\u0131r? - Dopinger\" \/>\n<meta property=\"og:description\" content=\"Roi nedir, nas\u0131l hesaplan\u0131r ve hesaplama s\u00fcrecinde dikkat etmeniz gereken \u015feyler nelerdir \u00f6\u011frenebilmek i\u00e7in blo\u011fumuzu ziyaret edebilirsiniz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/roi-nedir\" \/>\n<meta property=\"og:site_name\" content=\"SEO & Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-01T06:05:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-12T12:21:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/06\/roi-nedir-detayli.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/roi-nedir#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/roi-nedir\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"ROI (Yat\u0131r\u0131m Getirisi) Nedir?\",\"datePublished\":\"2021-06-01T06:05:35+00:00\",\"dateModified\":\"2024-08-12T12:21:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/roi-nedir\"},\"wordCount\":1321,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/roi-nedir#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/06\/roi-nedir-detayli.jpg\",\"articleSection\":[\"Dijital Pazarlama\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/roi-nedir#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/roi-nedir\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/roi-nedir\",\"name\":\"ROI (Yat\u0131r\u0131m Getirisi) Nedir Ve Nas\u0131l Hesaplan\u0131r? 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