{"id":5067,"date":"2021-05-28T08:33:40","date_gmt":"2021-05-28T05:33:40","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=5067"},"modified":"2024-10-10T17:13:21","modified_gmt":"2024-10-10T14:13:21","slug":"branding","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/branding","title":{"rendered":"Branding Nedir?"},"content":{"rendered":"\n<p>Ticaret hayat\u0131n\u0131n olmazsa olmazlar\u0131ndan say\u0131lan ilk kavram markala\u015fmad\u0131r. Branding nedir? Branding olarak adland\u0131r\u0131lan markala\u015fma; firman\u0131n, \u00fcr\u00fcn\u00fcn ya da hizmetin bilinir hale gelmesidir. Y\u00fczeysel olarak markala\u015fma diyip ge\u00e7mek s\u00f6z konusu de\u011fildir, detayl\u0131 bir \u015fekilde ele al\u0131nmas\u0131 gerekir. B\u00f6ylelikle Branding kavram\u0131 logonuzdan tutun da domain, kurumsal kimlik gibi de\u011ferlerin se\u00e7ti\u011finiz isimle b\u00fct\u00fcnle\u015fmesindeki t\u00fcm \u00e7al\u0131\u015fmalar\u0131 kapsamaktad\u0131r. Peki geni\u015f bir tan\u0131mla <strong>Branding ne demek<\/strong>? Branding neden yap\u0131l\u0131r? Markala\u015fma s\u00fcrecini kapsayan konular nelerdir? Gelin t\u00fcm detaylara hep birlikte de\u011finelim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Branding-Markalasma-Neden-Yapilir\"><\/span>Branding (Markala\u015fma) Neden Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>G\u00fcn\u00fcm\u00fcz ko\u015fullar\u0131nda branding yani markala\u015fma son derece \u00f6nemli bir eylemdir. \u0130ster \u00fcr\u00fcn isterseniz de hizmet alan\u0131ndaki faaliyetlerinizi bir marka alt\u0131nda toplayam\u0131yorsan\u0131z ilerlemeniz m\u00fcmk\u00fcn olmuyor. \u0130\u015fte tam da bu noktaya ortaya \u00e7\u0131kan markala\u015fma sizi bir \u00fcst segmente g\u00f6t\u00fcrecek yoldur. Firmalar\u0131n kurumsal kimli\u011fe b\u00fcr\u00fcnmesinde b\u00fcy\u00fck rol oynayan markala\u015fma neden \u00f6nemlidir detayland\u0131r\u0131rsak:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rekabette Avantaj Sa\u011flar<\/h3>\n\n\n\n<p>Faaliyet y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fcz sekt\u00f6r fark etmeksizin, markala\u015fma s\u00fcrecine girmek sizi bir ad\u0131m \u00f6ne \u00e7\u0131kar\u0131r. M\u00fc\u015fterilerinizin neden sizi se\u00e7mesi gerekti\u011fini onlara kolayca anlat\u0131r. Di\u011ferlerinden farkl\u0131 oldu\u011funuzu, \u00f6zel oldu\u011funuzu Branding s\u00fcre\u00e7lerini tamamlayarak kan\u0131tlayabilirsiniz. T\u00fcm bunlar size do\u011frudan m\u00fc\u015fteri kazand\u0131r\u0131p kazanc\u0131n\u0131z\u0131 art\u0131rmay\u0131 sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marka Tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131z\u0131 Kolayla\u015ft\u0131r\u0131r<\/h3>\n\n\n\n<p>Bir \u00fcr\u00fcn ya da hizmeti di\u011ferlerinden farkl\u0131 olarak ortaya koyan isim, sembol, tasar\u0131m gibi \u00f6zelliklere marka denir. Markala\u015fma ise bu markay\u0131 alan\u0131nda tek yapabilmektir. Yo\u011fun rekabetin oldu\u011fu bir pazarda tan\u0131n\u0131r olmak i\u00e7in k\u0131sa s\u00fcrede markala\u015fmaya \u00f6nem vermeniz gerekir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sad\u0131k M\u00fc\u015fteri Kitlesini B\u00fcy\u00fct\u00fcr<\/h3>\n\n\n\n<p>Her ko\u015fulda sizi tercih eden, olumsuzluklar\u0131 ho\u015fg\u00f6r\u00fcyle kar\u015f\u0131layan m\u00fc\u015fterilere sad\u0131k m\u00fc\u015fteri diyebiliriz. Bir firman\u0131n sad\u0131k m\u00fc\u015fteri kitlesinin b\u00fcy\u00fcmesi markala\u015fma ile do\u011frudan ili\u015fkilidir. Tan\u0131n\u0131r hale gelen markan\u0131n m\u00fc\u015fteri kitlesi geni\u015fler.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00fc\u015fteri \u0130\u00e7in Tutarl\u0131 Firma Anlay\u0131\u015f\u0131n\u0131 Olu\u015fturur<\/h3>\n\n\n\n<p>Online sat\u0131\u015f sitelerinin artmaya ba\u015flad\u0131\u011f\u0131 \u015fu g\u00fcnlerde m\u00fc\u015fteri kitlesi taraf\u0131ndan be\u011fenilen firmalar\u0131n say\u0131s\u0131 olduk\u00e7a az. Genel olarak be\u011feni toplayan firmalara bak\u0131ld\u0131\u011f\u0131nda da ilk g\u00f6ze \u00e7arpan markala\u015fma s\u00fcre\u00e7lerini \u00e7ok iyi y\u00f6netmi\u015f olduklar\u0131 g\u00f6r\u00fclmektedir. Sizlerde marka bilinirli\u011fini do\u011fru y\u00f6netebilirseniz k\u0131sa s\u00fcrede tutarl\u0131 firma anlay\u0131\u015f\u0131 olu\u015fur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Employer-Branding-Nedir\"><\/span>Employer Branding Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Employer Branding<\/strong>, bir \u015firketin i\u015fveren olarak nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131 tan\u0131mlayan ve y\u00f6neten stratejik bir s\u00fcre\u00e7tir. Bu, bir \u015firketin \u00e7al\u0131\u015fanlar\u0131na ve potansiyel adaylara sundu\u011fu de\u011fer \u00f6nermesini, k\u00fclt\u00fcr\u00fcn\u00fc, de\u011ferlerini ve \u00e7al\u0131\u015fma ortam\u0131n\u0131 kapsar. \u0130yi bir i\u015fveren markas\u0131 olu\u015fturmak, \u015firketin yetenekli bireyleri \u00e7ekmesine, onlar\u0131 daha uzun s\u00fcre elde tutmas\u0131na ve genel olarak daha y\u00fcksek bir \u00e7al\u0131\u015fan memnuniyeti ve ba\u011fl\u0131l\u0131k seviyesi olu\u015fturmas\u0131na yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<p>Bir\u00e7ok \u015firket, i\u015fveren markas\u0131n\u0131 g\u00fc\u00e7lendirmek i\u00e7in \u00f6zel stratejiler ve kampanyalar geli\u015ftirir. Bu, \u015firketin misyonunu, vizyonunu, de\u011ferlerini ve \u00e7al\u0131\u015fanlar\u0131na sundu\u011fu avantajlar\u0131 tan\u0131tmay\u0131 i\u00e7erebilir. Ayr\u0131ca, \u00e7al\u0131\u015fanlar\u0131n \u015firket hakk\u0131nda olumlu deneyimlerini payla\u015fmalar\u0131n\u0131 te\u015fvik eden programlara da yat\u0131r\u0131m yapabilirler.<\/p>\n\n\n\n<p>Employer Branding&#8217;in ba\u015far\u0131l\u0131 olmas\u0131 i\u00e7in \u015firketin i\u00e7 ve d\u0131\u015f ileti\u015fim stratejilerinin uyumlu olmas\u0131 gerekir. \u0130\u00e7 ileti\u015fim, mevcut \u00e7al\u0131\u015fanlar\u0131n \u015firketle olan ili\u015fkilerini ve ba\u011fl\u0131l\u0131klar\u0131n\u0131 g\u00fc\u00e7lendirirken, d\u0131\u015f ileti\u015fim potansiyel adaylar\u0131 \u00e7ekmeye odaklan\u0131r.<\/p>\n\n\n\n<p>Sonu\u00e7 olarak, Employer Branding, bir \u015firketin yetenek piyasas\u0131nda rekabet\u00e7i bir konumda olmas\u0131n\u0131 sa\u011flamak i\u00e7in kritik bir \u00f6neme sahiptir. Bu, sadece yetenekli bireyleri \u00e7ekmekle kalmaz, ayn\u0131 zamanda onlar\u0131 \u015firkette tutmak ve en iyi performanslar\u0131n\u0131 ortaya koymalar\u0131n\u0131 te\u015fvik etmek i\u00e7in de esast\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/03\/marka-kimligini-olusturma-ve-gelistirme.jpg\" alt=\"marka kimli\u011fini olu\u015fturma ve geli\u015ftirme s\u00fcreci\" class=\"wp-image-19874\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/03\/marka-kimligini-olusturma-ve-gelistirme.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/03\/marka-kimligini-olusturma-ve-gelistirme-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Markalasma-Sureci-Nasil-Olur\"><\/span>Markala\u015fma S\u00fcreci Nas\u0131l Olur?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00dcr\u00fcn ya da hizmetin piyasada uzun s\u00fcre kalmas\u0131 ve giderek b\u00fcy\u00fcmesi markala\u015fma s\u00fcre\u00e7lerini iyi y\u00f6netmekle olur. M\u00fc\u015fterilerinize ne anlatmak istedi\u011finiz, onlara ne sunmay\u0131 hedefledi\u011finiz bu s\u00fcreci iyi planlamaktan ge\u00e7iyor. \u015eimdilerde b\u00fcy\u00fck \u015firketlerin markala\u015fma ad\u0131na izledikleri do\u011fru ad\u0131mlar\u0131 listelersek:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Markaya Do\u011fru Strateji Belirleme<\/h3>\n\n\n\n<p>En \u00f6nemli markala\u015fma a\u015famas\u0131, do\u011fru stratejiyi belirleyebilmektir. B\u00f6ylelikle size ait olacak marka kim olmak istedi\u011finizin aynas\u0131d\u0131r. Markala\u015fma s\u00fcreciniz bitti\u011finde sizi tan\u0131mlayacak \u015fey, bu strateji olaca\u011f\u0131 i\u00e7in \u201cSen kimsin?\u201d sorusuna karar vermelisiniz. B\u00f6ylelikle m\u00fc\u015fteri kitleniz, marka isminizi duydu\u011funda kafalar\u0131nda ne canlans\u0131n istiyorsan\u0131z, ilk ad\u0131m\u0131 \u00f6yle ba\u015flat\u0131yorsunuz. Bu a\u015famada \u00e7izece\u011finiz haritada a\u015fa\u011f\u0131daki maddelerin yan\u0131tlar\u0131 olmal\u0131d\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kim oldu\u011funuza karar verin.<\/li>\n\n\n\n<li>Kime ula\u015fmak istedi\u011finize karar verin.<\/li>\n\n\n\n<li>\u00dcr\u00fcn ya da hizmet, sunaca\u011f\u0131n\u0131z her neyse net olun.<\/li>\n\n\n\n<li>Rakiplerinizle k\u0131yaslama yaparak konumunuz nerede olacak, karar verin.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Girece\u011finiz Pazar\u0131 \u0130yi Ara\u015ft\u0131rmak <\/h3>\n\n\n\n<p>G\u00fcn\u00fcm\u00fcz ko\u015fullar\u0131nda her \u00f6n\u00fcne gelen web sitesi a\u00e7arak sat\u0131\u015f yapmaya \u00e7al\u0131\u015f\u0131yor. Bu kadar ra\u011fbet g\u00f6ren bir alanda ani kararlar vermek markala\u015fmay\u0131 geciktirir. Bu sebeple o pazar\u0131n m\u00fc\u015fterisi kimler, nelere ihtiya\u00e7lar\u0131 var ve rakipleriniz neler yap\u0131yor? Bu tarz can al\u0131c\u0131 sorular ara\u015ft\u0131rman\u0131z\u0131 derinle\u015ftirecektir. Sunaca\u011f\u0131n\u0131z markan\u0131n do\u011fru bir Branding s\u00fcrecine girmesi belli ad\u0131mlar\u0131 izleyerek olacak. Sizi ya da markan\u0131z\u0131 di\u011ferlerinden ay\u0131racak \u015feyin neler oldu\u011funu ortaya koyabilmeniz gerekir. O a\u015famada 2 nokta size ipucu olacakt\u0131r.<\/p>\n\n\n\n<p><strong>Al\u0131c\u0131 Ki\u015fileri Tan\u0131y\u0131n:<\/strong> Hedef kitlenizi tan\u0131mak, markan\u0131z\u0131 do\u011fru tan\u0131tman\u0131n y\u00f6ntemlerini g\u00f6sterir. Bu ba\u011flamda al\u0131c\u0131 ki\u015filerin nelerden ho\u015flan\u0131r, nereleri sever, hangi sosyal mecralar\u0131 kullan\u0131r gibi \u00f6nemli sorular\u0131n yan\u0131tlar\u0131n\u0131 ara\u015ft\u0131rmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<p><strong>Rakip Firmalar\u0131 Listeleyin:<\/strong> Girece\u011finiz sekt\u00f6rde size rakip olan firmalar\u0131 teker teker incelemeniz gerekir. Bu firmalar neyi iyi yap\u0131yor, hangi alanlarda eksikleri var gibi incelemeler yapmal\u0131s\u0131n\u0131z. B\u00f6ylelikle inceleme sonunda markan\u0131z\u0131 nerede konumland\u0131raca\u011f\u0131n\u0131za karar verebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Marka Kimli\u011fini Olu\u015fturma ve Geli\u015ftirme <\/h3>\n\n\n\n<p>\u00c7ok geni\u015f bir kapsam\u0131 bulunan marka kimli\u011fi \u00fczerinde uzman ki\u015filerle \u00e7al\u0131\u015f\u0131lmas\u0131 gereken aland\u0131r. B\u00f6ylelikle burada y\u00fcr\u00fct\u00fclecek olan t\u00fcm \u00e7al\u0131\u015fmalar markan\u0131z\u0131 soyutluktan somutlu\u011fa ula\u015ft\u0131racak her \u015feyi kapsar. Hem s\u00f6zl\u00fc hem de g\u00f6rsel a\u00e7\u0131dan var edece\u011finiz marka kimli\u011finizdeki unsurlar:<\/p>\n\n\n\n<p><strong>Marka Ad\u0131n\u0131 Olu\u015fturma:<\/strong> Art\u0131k sizi hem ger\u00e7ek hem de sanal d\u00fcnyada temsil edecek bir isme ihtiyac\u0131n\u0131z var. Bu ismi nas\u0131l bulacaks\u0131n\u0131z? \u0130stedi\u011finiz marka ismi sunaca\u011f\u0131n\u0131z \u00fcr\u00fcn ya da hizmetleri kar\u015f\u0131l\u0131yor mu? \u0130nsanlar sizden hangi isimle bahsetmeli? Rakipleriniz aras\u0131ndan hangi isimle s\u0131yr\u0131lacak, markala\u015facaks\u0131n\u0131z? Bunun gibi pek \u00e7ok soruya yan\u0131t vererek ortaya \u00e7\u0131karaca\u011f\u0131n\u0131z marka ad\u0131n\u0131z i\u00e7in \u015fu kriterleri es ge\u00e7meyin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Telaffuzu kolay,<\/li>\n\n\n\n<li>Ak\u0131lda kal\u0131c\u0131,<\/li>\n\n\n\n<li>Evrensel,<\/li>\n\n\n\n<li>Ki\u015fiselle\u015ftirilmi\u015f,<\/li>\n\n\n\n<li>Nesnele a\u015f\u0131r\u0131 ka\u00e7mayan,<\/li>\n\n\n\n<li>\u0130\u00e7inde bir hik\u00e2ye bar\u0131nd\u0131ran.<\/li>\n<\/ul>\n\n\n\n<p>Marka isminizi se\u00e7erken bu ismin daha \u00f6nce kullan\u0131\u015fm\u0131\u015f olmas\u0131, muhtemel sorunlar\u0131 do\u011furur. Bu y\u00fczden bu tarz can s\u0131k\u0131c\u0131 sorunlar ya\u015famamak ad\u0131na karar k\u0131ld\u0131\u011f\u0131n\u0131z marka isimleri i\u00e7in mutlaka domain sorgulamas\u0131 yapman\u0131z gerekir. Bu y\u00fczden ba\u015fkas\u0131 taraf\u0131ndan patenti al\u0131nm\u0131\u015f bir marka ismini domain sorgulatmas\u0131 yapmadan kullan\u0131rsan\u0131z ileride ciddi sorunlarla kar\u015f\u0131la\u015fabilirsiniz.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Logo:<\/strong> Markan\u0131z\u0131 anlatan logolar ilerleyen s\u00fcre\u00e7lerde kimli\u011finizin bir par\u00e7as\u0131 olacak. Bu nedenle g\u00f6rsel a\u00e7\u0131dan g\u00fc\u00e7l\u00fc, dinamik ve ak\u0131lda kal\u0131c\u0131 tasar\u0131mlar\u0131 dikkate alman\u0131z fayda var.<\/li>\n\n\n\n<li><strong>Markan\u0131z\u0131n Sesi:<\/strong> Markan\u0131z\u0131n bir ki\u015fili\u011fi oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrseniz; insanlara nas\u0131l seslenirdi? Ciddi bir tavr\u0131 m\u0131 olurdu yoksa daha s\u0131cak, samimi mi? \u0130\u015fte bu noktada ortaya \u00e7\u0131kan marka sesi hedef kitleye nas\u0131l hitap edece\u011finizi belirler.<\/li>\n\n\n\n<li><strong>Renk Kullan\u0131m\u0131:<\/strong> Markan\u0131z i\u00e7in haz\u0131rlanan t\u00fcm g\u00f6rsellerde renk uyumlar\u0131 \u00e7ok \u00f6nemlidir. \u00d6zellikle ki\u015filerde al\u0131\u015fveri\u015f hissiyat\u0131n\u0131 uyand\u0131ran renklerin a\u011f\u0131rl\u0131kl\u0131 kullan\u0131m\u0131 ve site i\u00e7erisine da\u011f\u0131l\u0131m\u0131 bu ko\u015fula ba\u011fl\u0131d\u0131r. Di\u011fer markalar\u0131n \u00f6n\u00fcne ge\u00e7mek ve Branding \u00e7al\u0131\u015fmalar\u0131n\u0131 h\u0131zland\u0131rmak i\u00e7in alan\u0131nda uzman bir tasar\u0131mc\u0131yla \u00e7al\u0131\u015fmak gerekir.<\/li>\n\n\n\n<li><strong>Tipografi:<\/strong> Olu\u015fturaca\u011f\u0131n\u0131z markan\u0131n tutarl\u0131 ve kararl\u0131 duru\u015fu hedef kitlenizi etkileyen unsurlardand\u0131r. Bu y\u00fczden kullan\u0131lacak yaz\u0131 tiplerinde s\u00fcrekli de\u011fi\u015fikli\u011fe gitmeyin. \u0130\u015fin en ba\u015f\u0131nda belirleyece\u011finiz birka\u00e7 se\u00e7enek \u00fczerinden ilerlemek her zaman daha etkili olur.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/03\/branding-seo-stratejileri-nedir-detayli.png\" alt=\"branding seo stratejileri\" class=\"wp-image-19875\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/03\/branding-seo-stratejileri-nedir-detayli.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/03\/branding-seo-stratejileri-nedir-detayli-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Branding-SEO-Stratejileri-Nedir\"><\/span>Branding SEO Stratejileri Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bilinir bir marka s\u00fcrecine girmek beraberinde bir\u00e7ok \u00e7al\u0131\u015fmay\u0131 da ayn\u0131 anda y\u00f6netmeyi getirir. Bu sebeple \u00e7al\u0131\u015fmalar\u0131n en ba\u015f\u0131nda da <a href=\"https:\/\/www.dopinger.com\/tr\/seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a> bulunur. Markay\u0131 bilinir hale getirmek, bunu s\u00fcrd\u00fcrmek i\u00e7in arama motoru optimizasyonlar\u0131 \u00fczerinde \u00e7al\u0131\u015fman\u0131z gerekecektir. D\u00fcnyan\u0131n en b\u00fcy\u00fck arama motorunun Google oldu\u011fu d\u00fc\u015f\u00fcn\u00fcl\u00fcrse; bu y\u00fczden buradaki g\u00fcvenilirli\u011finiz markala\u015fma i\u00e7in \u00e7ok \u00f6nemli. Bununla birlikte g\u00fcvenilirlik konusunda titiz bir \u00e7al\u0131\u015fma y\u00fcr\u00fcten Google, <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/eat-puani-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">EAT<\/a> isimli g\u00fcncellemelerini haz\u0131rlad\u0131. T\u00fcrk\u00e7e ifade etmek gerekirse; uzmanl\u0131k, otorite ve g\u00fcvenilirlik. Google \u00fczerinden i\u015flem yap\u0131lan web siteleri YMYL olarak tan\u0131mlanmaktad\u0131r. B\u00f6ylelikle m\u00fc\u015fteri kitlesine kendini g\u00fcvenli hissettiren siteleri y\u00fcksek puanl\u0131 EAT grubuna al\u0131yor. Bu sayede firman\u0131z\u0131n markala\u015fma s\u00fcreci h\u0131zlan\u0131p geli\u015fiyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka-Bilinirligi-Nedir-Markalasmayla-Iliskisi-Nedir\"><\/span>Marka Bilinirli\u011fi Nedir? Markala\u015fmayla \u0130li\u015fkisi Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kavram karma\u015fas\u0131n\u0131n ya\u015fanabildi\u011fi marka bilinirli\u011fi ile kastedilen asl\u0131nda markala\u015fman\u0131n kendisidir. Markan\u0131z\u0131 olu\u015fturup kitlenize sunduktan sonraki t\u00fcm Branding \u00e7al\u0131\u015fmalar\u0131n\u0131n kapsam\u0131d\u0131r. Tan\u0131nan bir marka haline d\u00f6n\u00fc\u015fmenizdeki \u00e7al\u0131\u015fmalar\u0131 tamamlad\u0131ktan sonra \u00e7e\u015fitli reklam y\u00f6ntemleriyle bunu peki\u015ftirmeniz gerekir. Bu y\u00fczden&nbsp;\u00e7o\u011fu ba\u015far\u0131l\u0131 markan\u0131n y\u00fcr\u00fctt\u00fc\u011f\u00fc marka bilinirlik \u00e7al\u0131\u015fmalar\u0131nda \u015fu detaylara \u00f6nem verilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Tutarl\u0131l\u0131\u011f\u0131 Devam Ettirme <\/h3>\n\n\n\n<p>Marka tutarl\u0131l\u0131\u011f\u0131nda bir\u00e7ok alt yap\u0131 ta\u015f\u0131 bulunur. Bu y\u00fczden se\u00e7ilen logodan tutun da adres, ileti\u015fim bilgileri, SEO gibi detaylar markan\u0131n\u0131z tutarl\u0131l\u0131\u011f\u0131na i\u015faret eder. Kitlenizin marka bilinirli\u011fini art\u0131rmas\u0131n\u0131 istiyorsan\u0131z onlar\u0131n g\u00fcvenini kazanmal\u0131s\u0131n\u0131z \u00e7\u00fcnk\u00fc g\u00fcven duyulan markalar kulaktan kula\u011fa yay\u0131lma reklamlar\u0131nda ba\u015far\u0131l\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Reklam Kanallar\u0131na Yat\u0131r\u0131m Yapma<\/h3>\n\n\n\n<p>G\u00fc\u00e7l\u00fc reklam kaynaklar\u0131na y\u00f6nelmek ve bunlar\u0131 belli aral\u0131klarla kullanmak kitlenin geni\u015flemesini sa\u011flar. B\u00f6ylelikle marka bilinirli\u011fini art\u0131\u015f g\u00f6sterir.<\/p>\n\n\n\n<p>Blo\u011fumuzu be\u011fendiyseniz, <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/landing-page-nedir\">Landing Page Nedir? Nas\u0131l Optimize Edilir? <\/a>adl\u0131 makalemize g\u00f6z atabilirsiniz.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/marka-basvurusu-reddi-nedir-neden-olur\">Marka Ba\u015fvurusu Reddi Nedir, Neden Olur?<\/a> yaz\u0131m\u0131z\u0131 da incelemek isteyebilirsiniz.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Ba\u015far\u0131l\u0131 bir marka nas\u0131l olur?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Ba\u015far\u0131l\u0131 bir marka, hedef kitlesini ve sunaca\u011f\u0131 \u00fcr\u00fcn\/hizmeti \u00e7ok iyi tan\u0131yarak olur. B\u00f6ylelikle kime, ne sunaca\u011f\u0131n\u0131 ve nas\u0131l sunaca\u011f\u0131n\u0131 ilk etapta planlayan ve s\u00fcre\u00e7lerini buna g\u00f6re y\u00f6netenler ba\u015far\u0131l\u0131 markalar yaratabilirler.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Kurumsal markala\u015fma nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Kurumsal markala\u015fma herhangi bir i\u015fletmenin insanlarda b\u0131rakt\u0131\u011f\u0131 etkinin tamam\u0131d\u0131r. Bilinirlik, tan\u0131nma, logosu, \u00fcr\u00fcnleri ya da hizmetleriyle insanlarda olu\u015fturdu\u011fu imajd\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Marka y\u00f6netimine neden ihtiya\u00e7 duyulur?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 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fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Yarat\u0131lan ya da yarat\u0131lacak bir markan\u0131n ilerleyen s\u00fcre\u00e7lerdeki hedef noktas\u0131na ula\u015fabilmesi markayla olur. E\u011fer marka y\u00f6netimi dikkatsiz veya yetersiz olursa hedeflenen yere konumlanmak m\u00fcmk\u00fcn de\u011fildir. Rakipleri eleyerek markala\u015fmak, do\u011fru marka y\u00f6netimlerindendir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Ticaret hayat\u0131n\u0131n olmazsa olmazlar\u0131ndan say\u0131lan ilk kavram markala\u015fmad\u0131r. Branding nedir? Branding olarak adland\u0131r\u0131lan markala\u015fma; firman\u0131n, \u00fcr\u00fcn\u00fcn ya da hizmetin bilinir hale gelmesidir. Y\u00fczeysel olarak markala\u015fma diyip ge\u00e7mek s\u00f6z konusu de\u011fildir, detayl\u0131 bir \u015fekilde ele al\u0131nmas\u0131 gerekir. B\u00f6ylelikle Branding kavram\u0131 logonuzdan tutun da domain, kurumsal kimlik gibi de\u011ferlerin se\u00e7ti\u011finiz isimle b\u00fct\u00fcnle\u015fmesindeki [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-5067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding Nedir? Markala\u015fma S\u00fcreci Nas\u0131l Olur? - Dopinger<\/title>\n<meta name=\"description\" content=\"Branding nedir? Markala\u015fma s\u00fcreci nas\u0131l olur? Marka bilinirli\u011fi nedir? gibi sorular\u0131n cevaplar\u0131 i\u00e7in yaz\u0131m\u0131z\u0131 inceleyebilirsiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/branding\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding Nedir? Markala\u015fma S\u00fcreci Nas\u0131l Olur? - Dopinger\" \/>\n<meta property=\"og:description\" content=\"Branding nedir? Markala\u015fma s\u00fcreci nas\u0131l olur? Marka bilinirli\u011fi nedir? gibi sorular\u0131n cevaplar\u0131 i\u00e7in yaz\u0131m\u0131z\u0131 inceleyebilirsiniz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/branding\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-28T05:33:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-10T14:13:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/branding-nedir-markalasma.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/branding#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/branding\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"Branding Nedir?\",\"datePublished\":\"2021-05-28T05:33:40+00:00\",\"dateModified\":\"2024-10-10T14:13:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/branding\"},\"wordCount\":2053,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/branding#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/branding-nedir-markalasma.jpg\",\"articleSection\":[\"Dijital Pazarlama\",\"SEO\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/branding#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/branding\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/branding\",\"name\":\"Branding Nedir? 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