{"id":4946,"date":"2021-05-18T16:34:48","date_gmt":"2021-05-18T13:34:48","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=4946"},"modified":"2024-10-08T09:46:31","modified_gmt":"2024-10-08T06:46:31","slug":"outbound-pazarlama","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama","title":{"rendered":"Outbound Pazarlama Nedir?"},"content":{"rendered":"\n<p>Outbound pazarlama nedir, geleneksel pazarlama ve reklamc\u0131l\u0131k y\u00f6ntemlerinden al\u0131\u015f\u0131k oldu\u011fumuz kitlesel pazarlama yakla\u015f\u0131m\u0131ndan yola \u00e7\u0131kar. Bu pazarlama y\u00f6ntemi, sat\u0131\u015f yapabilmeniz i\u00e7in \u00e7ok say\u0131da insana mesaj ileten taktikler kullanmaktad\u0131r. Bu yakla\u015f\u0131m\u0131n gayesi \u00f6zetle potansiyel m\u00fc\u015fterisine; SMS, e-posta, banner, e-b\u00fclten, sosyal medyada tek y\u00f6nl\u00fc bildirim g\u00f6ndermek gibi \u00e7e\u015fitli y\u00f6ntemlerle ula\u015fmak ve \u00fcr\u00fcn\u00fc\/hizmeti hakk\u0131nda s\u00f6ylemek istediklerini iletip sat\u0131n almaya y\u00f6nlendirmektir. E\u011fer yeni kurulan bir \u015firketiniz varsa, daha \u00f6nce denenmeyen e\u015fsiz bir \u00fcr\u00fcn sunuyorsan\u0131z, dolay\u0131s\u0131 ile pazarda \u00e7ok yenisinizdir ve hen\u00fcz hedef kitleniz olu\u015fmam\u0131\u015ft\u0131r. Bu durumda potansiyel hedef kitlenizi kendinizden haberdar etmek i\u00e7in yapman\u0131z gereken \u015fey tam olarak outbound pazarlamad\u0131r.<\/p>\n\n\n\n<p>Radyo &amp; TV ve s\u00fcreli yay\u0131n reklamc\u0131l\u0131\u011f\u0131, m\u00fc\u015fteriyi \u00e7at kap\u0131 aramak, do\u011frudan e-posta, toplu e-postalar ve di\u011fer y\u00f6ntemler geni\u015f kitlelere y\u00f6neliktir. Bu geni\u015f kitledeki insanlar\u0131n \u00e7o\u011fu, pazarlamac\u0131n\u0131n \u00fcr\u00fcn\u00fcn\u00fc aram\u0131yor. Outbound pazarlama, genellikle \u00fcr\u00fcne ve kitlenin onu neden sat\u0131n almas\u0131 gerekti\u011fine y\u00f6nelir. Ayn\u0131 zamanda nedenlere odaklanan tek y\u00f6nl\u00fc bir g\u00f6r\u00fc\u015fmenin sonucudur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Outbound-Pazarlama-Yonteminin-Sorunlari\"><\/span>Outbound Pazarlama Y\u00f6nteminin Sorunlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Geleneksel pazarlamayla ilgili en b\u00fcy\u00fck sorun, olabildi\u011fince fazla say\u0131da insana hitap edebilmesi ad\u0131na iletilen mesaj\u0131n \u00e7ok genel olmas\u0131 zorunlulu\u011fundan do\u011far. Di\u011fer bir deyi\u015fle, geleneksel pazarlama taktikleri arac\u0131l\u0131\u011f\u0131yla \u00e7e\u015fitli \u00f6zel ihtiya\u00e7larla alakal\u0131 bir mesaj iletmek imk\u00e2ns\u0131zd\u0131r. G\u00fcn\u00fcm\u00fczde geleneksel pazarlaman\u0131n i\u015fe yaram\u0131yor olmas\u0131n\u0131n di\u011fer nedenleri \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TV izleyicilerinin % 60&#8217;\u0131, reklamlardan ka\u00e7\u0131nmak i\u00e7in dizileri indirerek izlemek i\u00e7in \u00e7aba sarf edecektir. Giderek artan say\u0131da online TV hizmeti sayesinde, televizyon reklamlar\u0131 atlanabilir haldedir. Bu hizmetler sebebiyle kitleniz \u00fczerinde bir izlenim b\u0131rakamazs\u0131n\u0131z.<\/li>\n\n\n\n<li>Dijital m\u00fczik hizmetleri, dinleyicilerin radyo reklamlar\u0131ndan ka\u00e7\u0131nmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r. 2021 y\u0131l\u0131 itibariyle, yaln\u0131zca Spotify\u2019\u0131n 345 milyon aktif kullan\u0131c\u0131s\u0131 bulunmaktad\u0131r. Neticede, radyo eski zamanlarda yaratt\u0131\u011f\u0131 etkiye sahip de\u011fil.<\/li>\n\n\n\n<li>Do\u011frudan e-posta al\u0131c\u0131lar\u0131n\u0131n % 58&#8217;i, \u00f6nemsiz posta olarak an\u0131l\u0131rlar. Dolay\u0131s\u0131yla bu mailleri asla okumaz veya g\u00f6zden ge\u00e7irmezler. Ortalama bir ki\u015fi ayda 1.700&#8217;den fazla banner reklam\u0131yla kar\u015f\u0131la\u015fmaktad\u0131r fakat sadece yar\u0131s\u0131n\u0131 ger\u00e7ekten g\u00f6rmektedirler.<\/li>\n\n\n\n<li>Ortalama bir ofis \u00e7al\u0131\u015fan\u0131 her g\u00fcn 120 e-posta al\u0131r, bu e-postalar\u0131n % 55&#8217;i spamd\u0131r.. Bu sebeple , yaln\u0131zca i\u015f e-postalar\u0131n\u0131 okumay\u0131 tercih ederler.<\/li>\n\n\n\n<li>Reklam engelleyicilerden kaynaklanan tahmini gelir kayb\u0131 2 milyar dolardan fazlad\u0131r.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/outbound-satislari-nasil-yapilir.jpg\" alt=\"Outbound Sat\u0131\u015flar\u0131 Nas\u0131l Yap\u0131l\u0131r?\" class=\"wp-image-4951\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Outbound-Satislari-Nasil-Yapilir\"><\/span>Outbound Sat\u0131\u015flar\u0131 Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0130yi y\u00f6netilen bir outbound pazarlama sistemi, i\u015fletmeniz i\u00e7in do\u011fru olan ideal m\u00fc\u015fteri profiline, do\u011fru bir yakla\u015f\u0131m gerektirir. Ba\u015flang\u0131\u00e7 safhas\u0131nda, outbound sat\u0131\u015f uzmanlar\u0131 g\u00f6z korkutucu zorluklarla kar\u015f\u0131 kar\u015f\u0131ya kalabilmektedir. Ba\u015fl\u0131ca rolleri, tamamen yabanc\u0131larla ileti\u015fim kurmak ve ili\u015fkiler kurmak olan sat\u0131\u015f uzmanlar\u0131n\u0131n zorluk ya\u015famalar\u0131 olduk\u00e7a do\u011fald\u0131r. Ortaya \u00e7\u0131kan en b\u00fcy\u00fck sorun, insanlar\u0131n do\u011fal olarak istenmeyen aramalar, e-postalar ve do\u011frudan mesajlar almaktan ho\u015flanmamas\u0131d\u0131r. \u00d6zellikle de bilmedikleri bir \u015feyi sat\u0131n almalar\u0131 istendi\u011finde rahats\u0131z edildikleri i\u00e7in ya\u015fad\u0131klar\u0131 k\u0131zg\u0131nl\u0131kla beraber \u00f6fkeyle kar\u015f\u0131l\u0131k verebilirler.<\/p>\n\n\n\n<p>Outbound pazarlama s\u0131ras\u0131nda kar\u015f\u0131la\u015f\u0131lmas\u0131 muhtemel olan sorunlar\u0131 a\u015fmak i\u00e7in,<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yetenek,<\/li>\n\n\n\n<li>Zekice bir strateji,<\/li>\n\n\n\n<li>\u00d6ng\u00f6r\u00fclebilir bir s\u00fcre\u00e7 ve zorluklar\u0131 a\u015fmak i\u00e7in en iyi ara\u00e7lar gereklidir. <\/li>\n<\/ul>\n\n\n\n<p>Ba\u015far\u0131l\u0131 giden sat\u0131\u015f operasyonu, y\u00fcksek vas\u0131fl\u0131 ve motive olmu\u015f sat\u0131c\u0131lardan olu\u015fan bir ekibin yan\u0131 s\u0131ra veriye dayal\u0131 bir strateji ve teknoloji gerektirir.<\/p>\n\n\n\n<p>Giden aramalara kar\u015f\u0131 verilen keskin tepkileri k\u00f6reltmenin yolu, potansiyel al\u0131c\u0131lar hakk\u0131nda haz\u0131r bulunan bilgileri toplayarak ara\u015ft\u0131rmalar yapmakt\u0131r. Kurumsal web sitelerinden, haberlerden ve sosyal medya etkinliklerinden veri toplamak sat\u0131\u015fa giden yolu kolayla\u015ft\u0131r\u0131r. Bu s\u00fcre\u00e7te, verileri toplayan ve depolayan yaz\u0131l\u0131mlar gibi teknolojik nimetlerden faydalanma, ara\u015ft\u0131rma s\u00fcrecine katk\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dijital-Kanallarda-Outbound-Pazarlama\"><\/span>Dijital Kanallarda Outbound Pazarlama<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>1994 y\u0131l\u0131nda yay\u0131nlanm\u0131\u015f olan ilk dijital reklam, hedefleri a\u00e7\u0131s\u0131ndan pek zengin de\u011fildi. Yay\u0131nlanan ilk reklamdan 27 y\u0131l sonra bug\u00fcn, dijital reklamc\u0131l\u0131k sekt\u00f6r\u00fc olabildi\u011fince karma\u015f\u0131k bir hale b\u00fcr\u00fcnd\u00fc. A\u015fa\u011f\u0131da, reklamc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn ne kadar kapsaml\u0131 oldu\u011funa dair bir genel bak\u0131\u015f edinmeniz i\u00e7in birka\u00e7 dijital reklam t\u00fcr\u00fc verilmi\u015ftir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Arama motoru pazarlamac\u0131l\u0131\u011f\u0131<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-goruntulu-reklam-agi\">G\u00f6r\u00fcnt\u00fcl\u00fc reklamlar<\/a><\/li>\n\n\n\n<li>Sosyal medya reklamlar\u0131<\/li>\n\n\n\n<li>OTT (yukar\u0131da bulunan) reklamlar<\/li>\n\n\n\n<li>E-posta reklamlar\u0131<\/li>\n\n\n\n<li>Yerel reklamc\u0131l\u0131k<\/li>\n\n\n\n<li>Video reklamlar<\/li>\n<\/ul>\n\n\n\n<p>Dijital reklamlar; kitlenizi demografik, co\u011frafi, psikolojik, davran\u0131\u015fsal, ilgi alanlar\u0131 ve al\u0131\u015fkanl\u0131klar\u0131 gibi \u00e7e\u015fitli kriterlere g\u00f6re hedeflemenizi sa\u011flar. Bu kriterler yaln\u0131zca buzda\u011f\u0131n\u0131n sadece g\u00f6r\u00fcnen k\u0131sm\u0131n\u0131 olu\u015ftururlar. Yeniden hedefleme ve \u00f6zel kitleler gibi geli\u015fmi\u015f hedefleme y\u00f6ntemleri, daha spesifik fakat daha geni\u015f bir hedef kitle ile ba\u011flant\u0131 kurman\u0131za yard\u0131mc\u0131 olabilmektedir. Dijital reklamlar, hassas hedefleme yap\u0131lar\u0131 nedeniyle sat\u0131r alt\u0131 (BTL) reklamc\u0131l\u0131\u011f\u0131n bir par\u00e7as\u0131d\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/inbound-pazarlama-ile-outbound-pazarlama-arasindaki-farklar-nelerdir.jpg\" alt=\"Inbound Pazarlama ile Outbound Pazarlama Aras\u0131ndaki Farklar Nelerdir?\" class=\"wp-image-4953\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inbound-Pazarlama-ile-Outbound-Pazarlama-Arasindaki-Farklar-Nelerdir\"><\/span>Inbound Pazarlama ile Outbound Pazarlama Aras\u0131ndaki Farklar Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Inbound Pazarlama:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yaln\u0131zca ilgilenen m\u00fc\u015fterilerle etkile\u015fim kurar.<\/li>\n\n\n\n<li>T\u00fcketicilerin ihtiya\u00e7lar\u0131n\u0131 \u00e7\u00f6zer.<\/li>\n\n\n\n<li>Okuyucularla kar\u015f\u0131l\u0131kl\u0131 bir etkile\u015fim sa\u011flar.<\/li>\n\n\n\n<li>Yararl\u0131 i\u00e7erik t\u00fcketildik\u00e7e, hedef kitlenin \u00fcyeleri di\u011ferlerine yol g\u00f6sterir.<\/li>\n<\/ul>\n\n\n\n<p><strong>Kar\u015f\u0131la\u015f\u0131lan yerler:<\/strong> Web siteleri, bloglar, e-kitaplar, talep edilen e-postalar, arama motoru sonu\u00e7lar\u0131, sosyal medya.<\/p>\n\n\n\n<p>Outbound Pazarlama:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mesajlar\u0131n\u0131 almalar\u0131 i\u00e7in t\u00fcketiciyi zorlar.<\/li>\n\n\n\n<li>Yaln\u0131zca \u00fcr\u00fcn\u00fc satmak i\u00e7in metinler \u00fcretir.<\/li>\n\n\n\n<li>Tek y\u00f6nl\u00fc ileti\u015fim sunar.<\/li>\n\n\n\n<li>T\u00fcketilen i\u00e7erik ne olursa olsun sekteye u\u011frar.<\/li>\n<\/ul>\n\n\n\n<p><strong>Kar\u015f\u0131la\u015f\u0131lan yerler:<\/strong> TV reklamlar\u0131, reklam panolar\u0131, pop-up internet reklamlar\u0131, tele-pazarlama, dergiler.<\/p>\n\n\n\n<p>Blo\u011fumuzu be\u011fendiyseniz <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/inbound-pazarlama-nedir\">Inbound Pazarlama Nedir?<\/a> adl\u0131 makalemizin ilginizi \u00e7ekece\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Outbound pazarlama nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Bu pazarlama y\u00f6ntemi , kitlesel ileti\u015fim kanallar\u0131n\u0131 kullanarak tek tarafl\u0131 ileti\u015fim yoluyla uygulanan geleneksel bir reklamc\u0131l\u0131k y\u00f6ntemidir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Outbound pazarlaman\u0131n inbound pazarlamadan fark\u0131 nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Inbound pazarlaman\u0131n aksine spesifik bir hedef kitlesi olmadan herkese hitap etme amac\u0131 g\u00fcder ve tek tarafl\u0131 bir ileti\u015fim yolu izler.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            G\u00fcn\u00fcm\u00fczde hala outbound pazarlaman\u0131n yeri var m\u0131d\u0131r? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Evet. G\u00fcn\u00fcm\u00fcz ko\u015fullar\u0131na uyarland\u0131\u011f\u0131nda outbound pazarlama halen sat\u0131\u015f yapt\u0131rabilir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Outbound pazarlama nedir, geleneksel pazarlama ve reklamc\u0131l\u0131k y\u00f6ntemlerinden al\u0131\u015f\u0131k oldu\u011fumuz kitlesel pazarlama yakla\u015f\u0131m\u0131ndan yola \u00e7\u0131kar. Bu pazarlama y\u00f6ntemi, sat\u0131\u015f yapabilmeniz i\u00e7in \u00e7ok say\u0131da insana mesaj ileten taktikler kullanmaktad\u0131r. Bu yakla\u015f\u0131m\u0131n gayesi \u00f6zetle potansiyel m\u00fc\u015fterisine; SMS, e-posta, banner, e-b\u00fclten, sosyal medyada tek y\u00f6nl\u00fc bildirim g\u00f6ndermek gibi \u00e7e\u015fitli y\u00f6ntemlerle ula\u015fmak ve \u00fcr\u00fcn\u00fc\/hizmeti [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outbound Pazarlama Nedir Ve Nas\u0131l Yap\u0131l\u0131r? - Dopinger<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fterilerinizle birebir ileti\u015fim kurdu\u011funuz outbound pazarlama nedir ve nas\u0131l yap\u0131l\u0131r t\u00fcm detaylar\u0131 ile \u00f6\u011frenmek i\u00e7in yaz\u0131m\u0131z\u0131 ziyaret edin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outbound Pazarlama Nedir Ve Nas\u0131l Yap\u0131l\u0131r? - Dopinger\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015fterilerinizle birebir ileti\u015fim kurdu\u011funuz outbound pazarlama nedir ve nas\u0131l yap\u0131l\u0131r t\u00fcm detaylar\u0131 ile \u00f6\u011frenmek i\u00e7in yaz\u0131m\u0131z\u0131 ziyaret edin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-18T13:34:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-08T06:46:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/outbound-pazarlama-nedir-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"Outbound Pazarlama Nedir?\",\"datePublished\":\"2021-05-18T13:34:48+00:00\",\"dateModified\":\"2024-10-08T06:46:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama\"},\"wordCount\":1105,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/outbound-pazarlama-nedir-1.jpg\",\"articleSection\":[\"Dijital Pazarlama\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama\",\"name\":\"Outbound Pazarlama Nedir Ve Nas\u0131l Yap\u0131l\u0131r? - Dopinger\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/outbound-pazarlama-nedir-1.jpg\",\"datePublished\":\"2021-05-18T13:34:48+00:00\",\"dateModified\":\"2024-10-08T06:46:31+00:00\",\"description\":\"M\u00fc\u015fterilerinizle birebir ileti\u015fim kurdu\u011funuz outbound pazarlama nedir ve nas\u0131l yap\u0131l\u0131r t\u00fcm detaylar\u0131 ile \u00f6\u011frenmek i\u00e7in yaz\u0131m\u0131z\u0131 ziyaret edin.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#faq-question-1621325464842\"},{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#faq-question-1621325489415\"},{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#faq-question-1621325518046\"}],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#primaryimage\",\"url\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/outbound-pazarlama-nedir-1.jpg\",\"contentUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/outbound-pazarlama-nedir-1.jpg\",\"width\":1248,\"height\":832,\"caption\":\"Outbound Pazarlama Nedir ?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.dopinger.com\/tr\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dijital Pazarlama\",\"item\":\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Outbound Pazarlama Nedir?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#website\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/\",\"name\":\"Dopinger SEO ve Dijital Pazarlama Ajans\u0131\",\"description\":\"Dijital pazarlama ve SEO hakk\u0131nda yaz\u0131lan makalelere Dopinger blog adresinden ula\u015fabilirsiniz.\",\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"alternateName\":\"Dopinger\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dopinger.com\/tr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\",\"name\":\"Dopinger\",\"alternateName\":\"Dopinger SEO ve Dijital Pazarlama Ajans\u0131\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png\",\"contentUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png\",\"width\":157,\"height\":48,\"caption\":\"Dopinger\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dopingertr\/\",\"https:\/\/x.com\/dopingertr\",\"https:\/\/www.instagram.com\/dopingertr\/\",\"https:\/\/www.linkedin.com\/company\/dopinger-trr\/\",\"https:\/\/tr.pinterest.com\/dopingerseo\/\",\"https:\/\/www.youtube.com\/dopingertr\",\"https:\/\/www.udemy.com\/user\/dopingertr\/\",\"https:\/\/accessland.live\/profile\/bilgi-a3c9C\",\"https:\/\/www.tiktok.com\/@dijitalpazarlama\",\"https:\/\/www.reddit.com\/user\/dopigertr\",\"https:\/\/soundcloud.com\/dopinger-tr\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\",\"name\":\"Halil \u0130brahim Er\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2022\/10\/halil-ibrahim-er-96x96.png\",\"contentUrl\":\"https:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2022\/10\/halil-ibrahim-er-96x96.png\",\"caption\":\"Halil \u0130brahim Er\"},\"description\":\"Dijital Pazarlama Uzman\u0131 olarak yakla\u015f\u0131k 9 senelik bilgi birikimine sahibim. Web adresim dopinger.com \u00fczerinden sizlere g\u00fcncel bilgiler payla\u015farak, bilgi aktar\u0131m\u0131 yapmaktay\u0131m. Dopinger blog \u00fczerinde Teknik SEO, Site \u0130\u00e7i SEO, E-Ticaret SEO, Yaz\u0131l\u0131m, Tasar\u0131m konular\u0131nda T\u00fcrk\u00e7e i\u00e7erikler \u00fcretmekteyim ve payla\u015fmaktay\u0131m.\",\"sameAs\":[\"https:\/\/www.dopinger.com\/tr\/blog\/author\/halilibrahimer\",\"https:\/\/www.facebook.com\/groups\/seooo\",\"https:\/\/www.instagram.com\/halilibrahimer_seo\/\",\"https:\/\/tr.linkedin.com\/in\/halilibrahimer\",\"https:\/\/tr.pinterest.com\/dopingerseo\/\",\"https:\/\/x.com\/halil_ibrahimer\",\"https:\/\/www.youtube.com\/c\/DopingerTR\"],\"url\":\"http:\/\/www.dopinger.com\/tr\/blog\/author\/halilibrahimer\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#faq-question-1621325464842\",\"position\":1,\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#faq-question-1621325464842\",\"name\":\"Outbound pazarlama nedir?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Bu pazarlama y\u00f6ntemi , kitlesel ileti\u015fim kanallar\u0131n\u0131 kullanarak tek tarafl\u0131 ileti\u015fim yoluyla uygulanan geleneksel bir reklamc\u0131l\u0131k y\u00f6ntemidir.\",\"inLanguage\":\"tr\"},\"inLanguage\":\"tr\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#faq-question-1621325489415\",\"position\":2,\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#faq-question-1621325489415\",\"name\":\"Outbound pazarlaman\u0131n inbound pazarlamadan fark\u0131 nedir?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Inbound pazarlaman\u0131n aksine spesifik bir hedef kitlesi olmadan herkese hitap etme amac\u0131 g\u00fcder ve tek tarafl\u0131 bir ileti\u015fim yolu izler.\",\"inLanguage\":\"tr\"},\"inLanguage\":\"tr\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#faq-question-1621325518046\",\"position\":3,\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#faq-question-1621325518046\",\"name\":\"G\u00fcn\u00fcm\u00fczde hala outbound pazarlaman\u0131n yeri var m\u0131d\u0131r?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Evet. G\u00fcn\u00fcm\u00fcz ko\u015fullar\u0131na uyarland\u0131\u011f\u0131nda outbound pazarlama halen sat\u0131\u015f yapt\u0131rabilir.\",\"inLanguage\":\"tr\"},\"inLanguage\":\"tr\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Outbound Pazarlama Nedir Ve Nas\u0131l Yap\u0131l\u0131r? - Dopinger","description":"M\u00fc\u015fterilerinizle birebir ileti\u015fim kurdu\u011funuz outbound pazarlama nedir ve nas\u0131l yap\u0131l\u0131r t\u00fcm detaylar\u0131 ile \u00f6\u011frenmek i\u00e7in yaz\u0131m\u0131z\u0131 ziyaret edin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama","og_locale":"tr_TR","og_type":"article","og_title":"Outbound Pazarlama Nedir Ve Nas\u0131l Yap\u0131l\u0131r? - Dopinger","og_description":"M\u00fc\u015fterilerinizle birebir ileti\u015fim kurdu\u011funuz outbound pazarlama nedir ve nas\u0131l yap\u0131l\u0131r t\u00fcm detaylar\u0131 ile \u00f6\u011frenmek i\u00e7in yaz\u0131m\u0131z\u0131 ziyaret edin.","og_url":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama","og_site_name":"SEO &amp; Dijital Pazarlama Blogu","article_publisher":"https:\/\/www.facebook.com\/dopingertr\/","article_author":"https:\/\/www.facebook.com\/groups\/seooo","article_published_time":"2021-05-18T13:34:48+00:00","article_modified_time":"2024-10-08T06:46:31+00:00","og_image":[{"width":1248,"height":832,"url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/outbound-pazarlama-nedir-1.jpg","type":"image\/jpeg"}],"author":"Halil \u0130brahim Er","twitter_card":"summary_large_image","twitter_creator":"@halil_ibrahimer","twitter_site":"@dopingertr","twitter_misc":{"Yazan:":"Halil \u0130brahim Er","Tahmini okuma s\u00fcresi":"6 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#article","isPartOf":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama"},"author":{"name":"Halil \u0130brahim Er","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c"},"headline":"Outbound Pazarlama Nedir?","datePublished":"2021-05-18T13:34:48+00:00","dateModified":"2024-10-08T06:46:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama"},"wordCount":1105,"commentCount":0,"publisher":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#organization"},"image":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/outbound-pazarlama-nedir-1.jpg","articleSection":["Dijital Pazarlama"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama","url":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama","name":"Outbound Pazarlama Nedir Ve Nas\u0131l Yap\u0131l\u0131r? - Dopinger","isPartOf":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#primaryimage"},"image":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/outbound-pazarlama-nedir-1.jpg","datePublished":"2021-05-18T13:34:48+00:00","dateModified":"2024-10-08T06:46:31+00:00","description":"M\u00fc\u015fterilerinizle birebir ileti\u015fim kurdu\u011funuz outbound pazarlama nedir ve nas\u0131l yap\u0131l\u0131r t\u00fcm detaylar\u0131 ile \u00f6\u011frenmek i\u00e7in yaz\u0131m\u0131z\u0131 ziyaret edin.","breadcrumb":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#faq-question-1621325464842"},{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#faq-question-1621325489415"},{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#faq-question-1621325518046"}],"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#primaryimage","url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/outbound-pazarlama-nedir-1.jpg","contentUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/outbound-pazarlama-nedir-1.jpg","width":1248,"height":832,"caption":"Outbound Pazarlama Nedir ?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.dopinger.com\/tr\/blog"},{"@type":"ListItem","position":2,"name":"Dijital Pazarlama","item":"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama"},{"@type":"ListItem","position":3,"name":"Outbound Pazarlama Nedir?"}]},{"@type":"WebSite","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#website","url":"https:\/\/www.dopinger.com\/tr\/blog\/","name":"Dopinger SEO ve Dijital Pazarlama Ajans\u0131","description":"Dijital pazarlama ve SEO hakk\u0131nda yaz\u0131lan makalelere Dopinger blog adresinden ula\u015fabilirsiniz.","publisher":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#organization"},"alternateName":"Dopinger","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dopinger.com\/tr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#organization","name":"Dopinger","alternateName":"Dopinger SEO ve Dijital Pazarlama Ajans\u0131","url":"https:\/\/www.dopinger.com\/tr\/blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png","contentUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png","width":157,"height":48,"caption":"Dopinger"},"image":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dopingertr\/","https:\/\/x.com\/dopingertr","https:\/\/www.instagram.com\/dopingertr\/","https:\/\/www.linkedin.com\/company\/dopinger-trr\/","https:\/\/tr.pinterest.com\/dopingerseo\/","https:\/\/www.youtube.com\/dopingertr","https:\/\/www.udemy.com\/user\/dopingertr\/","https:\/\/accessland.live\/profile\/bilgi-a3c9C","https:\/\/www.tiktok.com\/@dijitalpazarlama","https:\/\/www.reddit.com\/user\/dopigertr","https:\/\/soundcloud.com\/dopinger-tr"]},{"@type":"Person","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c","name":"Halil \u0130brahim Er","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2022\/10\/halil-ibrahim-er-96x96.png","contentUrl":"https:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2022\/10\/halil-ibrahim-er-96x96.png","caption":"Halil \u0130brahim Er"},"description":"Dijital Pazarlama Uzman\u0131 olarak yakla\u015f\u0131k 9 senelik bilgi birikimine sahibim. Web adresim dopinger.com \u00fczerinden sizlere g\u00fcncel bilgiler payla\u015farak, bilgi aktar\u0131m\u0131 yapmaktay\u0131m. Dopinger blog \u00fczerinde Teknik SEO, Site \u0130\u00e7i SEO, E-Ticaret SEO, Yaz\u0131l\u0131m, Tasar\u0131m konular\u0131nda T\u00fcrk\u00e7e i\u00e7erikler \u00fcretmekteyim ve payla\u015fmaktay\u0131m.","sameAs":["https:\/\/www.dopinger.com\/tr\/blog\/author\/halilibrahimer","https:\/\/www.facebook.com\/groups\/seooo","https:\/\/www.instagram.com\/halilibrahimer_seo\/","https:\/\/tr.linkedin.com\/in\/halilibrahimer","https:\/\/tr.pinterest.com\/dopingerseo\/","https:\/\/x.com\/halil_ibrahimer","https:\/\/www.youtube.com\/c\/DopingerTR"],"url":"http:\/\/www.dopinger.com\/tr\/blog\/author\/halilibrahimer"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#faq-question-1621325464842","position":1,"url":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#faq-question-1621325464842","name":"Outbound pazarlama nedir?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Bu pazarlama y\u00f6ntemi , kitlesel ileti\u015fim kanallar\u0131n\u0131 kullanarak tek tarafl\u0131 ileti\u015fim yoluyla uygulanan geleneksel bir reklamc\u0131l\u0131k y\u00f6ntemidir.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#faq-question-1621325489415","position":2,"url":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#faq-question-1621325489415","name":"Outbound pazarlaman\u0131n inbound pazarlamadan fark\u0131 nedir?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Inbound pazarlaman\u0131n aksine spesifik bir hedef kitlesi olmadan herkese hitap etme amac\u0131 g\u00fcder ve tek tarafl\u0131 bir ileti\u015fim yolu izler.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#faq-question-1621325518046","position":3,"url":"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama#faq-question-1621325518046","name":"G\u00fcn\u00fcm\u00fczde hala outbound pazarlaman\u0131n yeri var m\u0131d\u0131r?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Evet. G\u00fcn\u00fcm\u00fcz ko\u015fullar\u0131na uyarland\u0131\u011f\u0131nda outbound pazarlama halen sat\u0131\u015f yapt\u0131rabilir.","inLanguage":"tr"},"inLanguage":"tr"}]}},"_links":{"self":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/4946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=4946"}],"version-history":[{"count":1,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/4946\/revisions"}],"predecessor-version":[{"id":29318,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/4946\/revisions\/29318"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/media\/21150"}],"wp:attachment":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=4946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=4946"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=4946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}