{"id":4938,"date":"2021-05-18T16:37:08","date_gmt":"2021-05-18T13:37:08","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=4938"},"modified":"2023-11-03T15:15:35","modified_gmt":"2023-11-03T12:15:35","slug":"benzer-hedef-kitle-nedir-benzer-hedef-kitle-cesitleri","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/benzer-hedef-kitle-nedir-benzer-hedef-kitle-cesitleri","title":{"rendered":"Benzer Hedef Kitle (Lookalike) Nedir?"},"content":{"rendered":"\n<p>Facebook\u2019un hayat\u0131m\u0131za katt\u0131\u011f\u0131 kavramlardan biri olan benzer hedef kitle yeni insanlara ula\u015fmak i\u00e7in ideal bir yoldur. Yaz\u0131m\u0131zda benzer hedef kitle nedir sorusuna cevap vererek t\u00fcm detaylar\u0131yla ele almaya \u00e7al\u0131\u015faca\u011f\u0131z. \u00d6zellikle Facebook Business kapsam\u0131nda hedef kitlenizi geni\u015fletmek istiyorsan\u0131z yaz\u0131m\u0131z\u0131n devam\u0131n\u0131 inceleyebilirsiniz. Elbette burada bahsedece\u011fimiz stratejiler Facebook d\u0131\u015f\u0131ndaki platformlara uyarlayabilece\u011finiz ipu\u00e7lar\u0131 da bar\u0131nd\u0131rmaktad\u0131r.<\/p>\n\n\n\n<p>Temel olarak benzer hedef kitle nedir? sorusunun cevab\u0131n\u0131 mevcut kitlenize benzeyen yeni insanlar olarak tan\u0131mlayabiliriz. Mevcut ziyaret\u00e7ilerinize benzeyen kullan\u0131c\u0131lar\u0131n sundu\u011funuz hizmetlere daha fazla ilgi duymas\u0131 beklenir. Bu do\u011frultuda Facebook ve Instagram, benzer hedef kitle ismiyle bu kullan\u0131c\u0131lara ula\u015fman\u0131za yard\u0131mc\u0131 olmaya \u00e7al\u0131\u015f\u0131r. Benzer hedef kitlenize ula\u015fmak i\u00e7in mevcut ziyaret\u00e7ilerinizden elde etti\u011finiz verileri kullanman\u0131z yeterlidir.<\/p>\n\n\n\n<p>Hedef kitlenizi do\u011fru bir bi\u00e7imde anlamak ba\u015far\u0131l\u0131 bir reklam stratejisinin anahtar\u0131d\u0131r. Elbette ilk ad\u0131mda reklamc\u0131lar hedef kitleyi belirlemek i\u00e7in sekt\u00f6re y\u00f6nelik analizler ve biraz da sezgilerinden yararlan\u0131r. Ancak ilk ad\u0131m\u0131n akabinde hedef kitlenizi optimize etmek \u00e7ok daha fazla insana daha az b\u00fct\u00e7eyle eri\u015fmenize olanak tan\u0131r. Bu noktada benzer hedef kitle kavram\u0131n\u0131n katk\u0131lar\u0131 ger\u00e7ekten son derece b\u00fcy\u00fckt\u00fcr.<\/p>\n\n\n\n<p>Benzer hedef kitle uygulamas\u0131yla, mevcut ziyaret\u00e7ilerinize benzer \u00f6zelliklere sahip kullan\u0131c\u0131lara reklamlar sunabilirsiniz. Gerek Facebook gerekse de Google ara\u00e7lar\u0131 hedef kitle ve ziyaret\u00e7ilerinizin analizini ger\u00e7ekle\u015ftirmek i\u00e7in pek ak\u0131ll\u0131 algoritmay\u0131 kullan\u0131m\u0131n\u0131za sunmaktad\u0131r. Bu sayede ziyaret\u00e7ilerinizin ortak \u00f6zelliklerini tespit etmeniz olduk\u00e7a kolayd\u0131r. Bu anlamda hedef kitlenizin davran\u0131\u015f modelini \u00e7\u0131kararak benzer hedef kitle kapsam\u0131nda pek \u00e7ok yeni insana ula\u015fman\u0131z m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benzer-Hedef-Kitle-Cesitleri\"><\/span>Benzer Hedef Kitle \u00c7e\u015fitleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Etkili bir strateji geli\u015ftirmek i\u00e7in benzer hedef kitle verilerini do\u011fru bir bi\u00e7imde kullanman\u0131z son derece \u00f6nemlidir. Buna ba\u011fl\u0131 olarak birbirinden farkl\u0131 benzer hedef kitle \u00e7e\u015fitleri oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr. Reklam\u0131n\u0131z\u0131 yay\u0131nlamadan \u00f6nce sizin i\u00e7in ideal stratejiyi belirleyerek daha fazla insana ula\u015fabilirsiniz. Bu do\u011frultuda benzer hedef kitle \u00e7e\u015fitlerini \u015fu \u015fekilde s\u0131ralayabiliriz:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/benzer-hedef-kitle-cesitleri.png\" alt=\"Benzer hedef kitle \u00e7e\u015fitleri\n\" class=\"wp-image-4964\" style=\"width:-13px;height:-13px\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Site Ziyareti: Reklamlar\u0131n\u0131z\u0131 sitenizi ziyaret eden kullan\u0131c\u0131lara benzer insanlara g\u00f6stermek istiyorsan\u0131z bu y\u00f6ntemi se\u00e7melisiniz. E\u011fer daha anlaml\u0131 etkile\u015fimler pe\u015findeyseniz oturum s\u00fcrelerini de i\u015fin i\u00e7ine katabilirsiniz. Ayn\u0131 \u015fekilde sitenizde belli etkile\u015fimleri ger\u00e7ekle\u015ftiren ziyaret\u00e7ilere benzer kullan\u0131c\u0131lar\u0131 da hedeflemeniz m\u00fcmk\u00fcnd\u00fcr.<\/li>\n\n\n\n<li>M\u00fc\u015fteri Listesi: E\u011fer elinizde mevcut bir m\u00fc\u015fteri listesi varsa bu m\u00fc\u015fteri listesindeki kullan\u0131c\u0131lara benzeyen insanlara e-mail yoluyla ula\u015fabilirsiniz. Elbette bunun i\u00e7in elinizde \u00f6ncelikle kapsaml\u0131 bir m\u00fc\u015fteri listesi olmas\u0131 \u015fartt\u0131r.<\/li>\n\n\n\n<li>Instagram Etkile\u015fimleri: E\u011fer Instagram\u2019da profesyonel hesap kullan\u0131yorsan\u0131z Instagram etkile\u015fimlerini reklam stratejisine d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz. Buna uygun olarak platform, etkile\u015fimler \u00fczerinden benzer hedef kitlenize ula\u015fman\u0131za olanak sa\u011flamaktad\u0131r.<\/li>\n\n\n\n<li>Facebook Etkile\u015fimleri: Instagram\u2019a benzer bir bi\u00e7imde Facebook s\u00f6z konusu oldu\u011funda da etkile\u015fimler iyi bir strateji kayna\u011f\u0131d\u0131r. Facebook profilinizle etkile\u015fime ge\u00e7en insanlara benzer kullan\u0131c\u0131lara reklam g\u00f6stermeniz m\u00fcmk\u00fcnd\u00fcr.<\/li>\n\n\n\n<li>Uygulama Aktiviteleri: Takip\u00e7ilerinize mobil bir uygulama sunduysan\u0131z reklam stratejinizi belirlemek i\u00e7in mobil uygulamadan yararlanabilirsiniz. Mobil uygulamalar yoluyla kullan\u0131c\u0131lar\u0131n aktivitelerine dair bilgi alman\u0131z m\u00fcmk\u00fcnd\u00fcr. Bu bilgileri benzer hedef kitleye ula\u015fmak i\u00e7in kullanabilirsiniz.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/facebook-benzer-hedef-kitle-nasil-olusturulur.png\" alt=\"facebook benzer hedef kitle nas\u0131l olu\u015fturulur \" class=\"wp-image-4965\" style=\"width:604px;height:604px\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebook-Benzer-Hedef-Kitle-Nasil-Olusturulur\"><\/span>Facebook Benzer Hedef Kitle Nas\u0131l Olu\u015fturulur? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yaz\u0131m\u0131z\u0131n ba\u015f\u0131nda da vurgulad\u0131\u011f\u0131m\u0131z benzer <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/hedef-kitle-nedir\">hedef kitle<\/a> farkl\u0131 platformlar i\u00e7in uyarlanabilirli\u011fi y\u00fcksek bir kavram olsa da \u00f6zellikle Facebook ve Instagram reklamlar\u0131 i\u00e7in idealdir. Nitekim Facebook \u00fczerinden iki platform i\u00e7in de \u00e7e\u015fitli stratejiler geli\u015ftirmek m\u00fcmk\u00fcnd\u00fcr. Ancak bunun i\u00e7in \u00f6ncelikle Facebook Business\u2019ta bir i\u015fletme sahibi ya da y\u00f6neticisi olman\u0131z \u015fartt\u0131r. Bunun ard\u0131ndan Business Facebook \u00fczerinden i\u015fletmenize giderek kampanyan\u0131z\u0131 olu\u015fturabilirsiniz. \u0130\u015fletme ara\u00e7lar\u0131 men\u00fcs\u00fcnden benzer hedef kitle sekmesine kolayl\u0131kla ula\u015fabilirsiniz.<\/p>\n\n\n\n<p>Buna ek olarak Facebook Reklam Y\u00f6neticisi \u00fczerinden de benzer hedef kitle olu\u015fturman\u0131z m\u00fcmk\u00fcnd\u00fcr. Reklam Y\u00f6neticisi otomatik olarak haftal\u0131k aral\u0131klarla benzer hedef kitlenizi g\u00fcnceller. Bu nedenle Business Facebook\u2019ta oldu\u011fu gibi burada yeniden benzer hedef kitle olu\u015fturman\u0131za gerek yoktur.<\/p>\n\n\n\n<p>Blo\u011fumuzu be\u011fendiyseniz <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/facebook-business-manager\">Facebook Business Manager Nas\u0131l Kullan\u0131l\u0131r?<\/a> adl\u0131 makalemizi inceleyebilirsiniz.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n\n\n<p><\/p>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Facebook\u2019ta benzer hedef kitle olu\u015ftururken en fazla y\u00fczde ka\u00e7 benzeme oran\u0131 se\u00e7ilebilir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 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<p>Benzer hedef kitle se\u00e7erken y\u00fczde 1 ile y\u00fczde 10 aras\u0131nda bir se\u00e7im yapman\u0131z m\u00fcmk\u00fcnd\u00fcr. Ancak daha d\u00fc\u015f\u00fck bir ziyaret\u00e7i trafi\u011fine sahipseniz benzeme oran\u0131n\u0131 da d\u00fc\u015f\u00fcrmelisiniz. Aksi takdirde ula\u015faca\u011f\u0131n\u0131z yeni kullan\u0131c\u0131lar\u0131n say\u0131s\u0131 olduk\u00e7a d\u00fc\u015f\u00fck olacakt\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Y\u00fczde 1 benzer hedef kitle ne demektir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 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18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 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18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Temel hedef kitlenizle ne kadar benzer kullan\u0131c\u0131lara ula\u015fmak istedi\u011finize oranla farkl\u0131 oranlar se\u00e7ebilirsiniz. Bu do\u011frultuda y\u00fczde 1 hedef kitle, en \u00f6nemli ziyaret\u00e7ilerinize y\u00fczde 1 oran\u0131nda benzeyen kullan\u0131c\u0131lar\u0131 hedefler.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Facebook benzer hedef kitleleri otomatik olarak g\u00fcncelliyor mu?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 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width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Facebook Reklam Y\u00f6neticisi piksel etkinliklerinize ba\u011fl\u0131 olarak benzer hedef kitleleri g\u00fcnceller. Bu do\u011frultuda g\u00fcncellemelerin 3 ile 7 g\u00fcn aras\u0131nda yap\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr. G\u00fcncelleme s\u0131kl\u0131\u011f\u0131 daha \u00e7ok sayfa yo\u011funlu\u011funuza ba\u011fl\u0131d\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Facebook\u2019un hayat\u0131m\u0131za katt\u0131\u011f\u0131 kavramlardan biri olan benzer hedef kitle yeni insanlara ula\u015fmak i\u00e7in ideal bir yoldur. Yaz\u0131m\u0131zda benzer hedef kitle nedir sorusuna cevap vererek t\u00fcm detaylar\u0131yla ele almaya \u00e7al\u0131\u015faca\u011f\u0131z. \u00d6zellikle Facebook Business kapsam\u0131nda hedef kitlenizi geni\u015fletmek istiyorsan\u0131z yaz\u0131m\u0131z\u0131n devam\u0131n\u0131 inceleyebilirsiniz. Elbette burada bahsedece\u011fimiz stratejiler Facebook d\u0131\u015f\u0131ndaki platformlara uyarlayabilece\u011finiz ipu\u00e7lar\u0131 da [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Benzer Hedef Kitle Nedir? Benzer Hedef Kitle \u00c7e\u015fitleri - Dopinger<\/title>\n<meta name=\"description\" content=\"Benzer hedef kitle nedir? Benzer hedef kitle \u00e7e\u015fitleri nelerdir? sorular\u0131n\u0131n cevaplar\u0131 i\u00e7in blo\u011fumuzu inceleyebilirsiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/benzer-hedef-kitle-nedir-benzer-hedef-kitle-cesitleri\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benzer Hedef Kitle Nedir? Benzer Hedef Kitle \u00c7e\u015fitleri - Dopinger\" \/>\n<meta property=\"og:description\" content=\"Benzer hedef kitle nedir? Benzer hedef kitle \u00e7e\u015fitleri nelerdir? sorular\u0131n\u0131n cevaplar\u0131 i\u00e7in blo\u011fumuzu inceleyebilirsiniz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/benzer-hedef-kitle-nedir-benzer-hedef-kitle-cesitleri\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-18T13:37:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-03T12:15:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/benzer-hedef-kitle-nedir-detayli.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/benzer-hedef-kitle-nedir-benzer-hedef-kitle-cesitleri#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/benzer-hedef-kitle-nedir-benzer-hedef-kitle-cesitleri\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"Benzer Hedef Kitle (Lookalike) Nedir?\",\"datePublished\":\"2021-05-18T13:37:08+00:00\",\"dateModified\":\"2023-11-03T12:15:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/benzer-hedef-kitle-nedir-benzer-hedef-kitle-cesitleri\"},\"wordCount\":953,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/benzer-hedef-kitle-nedir-benzer-hedef-kitle-cesitleri#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/benzer-hedef-kitle-nedir-detayli.jpg\",\"articleSection\":[\"Dijital Pazarlama\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/benzer-hedef-kitle-nedir-benzer-hedef-kitle-cesitleri#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/benzer-hedef-kitle-nedir-benzer-hedef-kitle-cesitleri\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/benzer-hedef-kitle-nedir-benzer-hedef-kitle-cesitleri\",\"name\":\"Benzer Hedef Kitle Nedir? 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Bu do\u011frultuda y\u00fczde 1 hedef kitle, en \u00f6nemli ziyaret\u00e7ilerinize y\u00fczde 1 oran\u0131nda benzeyen kullan\u0131c\u0131lar\u0131 hedefler.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/benzer-hedef-kitle-nedir-benzer-hedef-kitle-cesitleri#faq-question-1621253652217","position":3,"url":"https:\/\/www.dopinger.com\/tr\/blog\/benzer-hedef-kitle-nedir-benzer-hedef-kitle-cesitleri#faq-question-1621253652217","name":"Facebook benzer hedef kitleleri otomatik olarak g\u00fcncelliyor mu?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Facebook Reklam Y\u00f6neticisi piksel etkinliklerinize ba\u011fl\u0131 olarak benzer hedef kitleleri g\u00fcnceller. Bu do\u011frultuda g\u00fcncellemelerin 3 ile 7 g\u00fcn aras\u0131nda yap\u0131ld\u0131\u011f\u0131n\u0131 s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr. 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