{"id":4927,"date":"2021-05-18T15:53:24","date_gmt":"2021-05-18T12:53:24","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=4927"},"modified":"2024-08-23T14:34:27","modified_gmt":"2024-08-23T11:34:27","slug":"doubleclick","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/doubleclick","title":{"rendered":"DoubleClick Nedir? Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"\n

Google\u2019\u0131n uzun bir s\u00fcre sat\u0131n almak i\u00e7in u\u011fra\u015ft\u0131\u011f\u0131 ara\u00e7lardan biri de DoubleClick\u2019tir. Ba\u015flang\u0131\u00e7ta \u00e7e\u015fitli sorunlar ya\u015fasa da Google, en nihayetinde bu arac\u0131 kullan\u0131c\u0131lar\u0131na sunmay\u0131 ba\u015farm\u0131\u015ft\u0131r. Peki tam olarak DoubleClick nedir, nas\u0131l kullan\u0131l\u0131r? Yaz\u0131m\u0131zda t\u00fcm bu sorulara detayl\u0131 bir bi\u00e7imde cevap vermeye \u00e7al\u0131\u015faca\u011f\u0131z.<\/p>\n\n\n\n

Gerek \u00fclkemiz gerekse de d\u00fcnyada Google reklamc\u0131l\u0131\u011f\u0131 dendi\u011finde akla ilk gelen yaz\u0131l\u0131m AdSense\u2019tir. Nitekim Adsense, internet \u00fczerinden gelir elde etmek i\u00e7in kullanabilece\u011finiz en ideal ara\u00e7lardan biridir. Ancak \u00f6zellikle uzun s\u00fcredir sekt\u00f6rde hizmet veren yay\u0131nc\u0131lar Adsense\u2019in eksikliklerinin fark\u0131ndad\u0131r. Bilhassa y\u00fcksek g\u00f6r\u00fct\u00fcleme alan sayfalar s\u00f6z konusu oldu\u011funda DoubleClick, gerek yay\u0131nc\u0131lara gerekse de reklamc\u0131lara \u00e7ok daha kullan\u0131\u015fl\u0131 bir platform sunmaktad\u0131r.<\/p>\n\n\n\n

Bu anlamda DoubleClick, temel olarak yay\u0131nc\u0131lar\u0131n reklam envanterlerini satmas\u0131n\u0131 sa\u011flayan bir platformdur. Ayn\u0131 \u015fekilde reklamc\u0131lar da DoubleClick \u00fczerinden reklam yay\u0131nlamak i\u00e7in farkl\u0131 siteleri g\u00f6r\u00fcnt\u00fcleyebilmektedir. Bu anlamda arac\u0131n yay\u0131nc\u0131larla reklamc\u0131lar\u0131 bir araya getirdi\u011fini s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr. Arac\u0131 kullanarak her iki taraf da reklam stratejilerini olduk\u00e7a detayl\u0131 bir bi\u00e7imde olu\u015fturabilmektedir.<\/p>\n\n\n\n

<\/span>DoubleClick Platformu<\/span><\/h2>\n\n\n\n

Google\u2019\u0131n DoubleClick\u2019i sat\u0131n almas\u0131yla arac\u0131n y\u00f6netimi de Google Ad Manager\u2019e ge\u00e7mi\u015ftir. Buna ba\u011fl\u0131 olarak DoubleClick, t\u0131pk\u0131 Adsense<\/a> gibi son derece kullan\u0131c\u0131 dostu bir aray\u00fcze sahiptir. Ayn\u0131 \u015fekilde platform basitli\u011fiyle sezgisel bir deneyime olanak sa\u011flamaktad\u0131r. Bu sayede k\u0131sa s\u00fcrede platformun detaylar\u0131na hakim olarak reklam y\u00f6netiminizin \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc buradan ger\u00e7ekle\u015ftirmeye ba\u015flayabilirsiniz. DoubleClick Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/p>\n\n\n\n

Temel olarak DoubleClick platformunun bir reklam sunucusu olarak hizmet verdi\u011fini s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr. Dolay\u0131s\u0131yla ara\u00e7, reklam a\u011flar\u0131 ve reklam alanlar\u0131 aras\u0131nda bir k\u00f6pr\u00fc g\u00f6revi \u00fcstlenmektedir. Yukar\u0131da da belirtti\u011fimiz gibi b\u00f6ylelikle reklam verenler ve yay\u0131nlayanlar bir platform i\u00e7erisinde bulu\u015fmaktad\u0131r. Bu anlamda DoubleClick\u2019in son derece kullan\u0131\u015fl\u0131 oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n

Reklam trafi\u011fi ve yay\u0131nlama, reklam y\u00f6netimi, gelir optimizasyonu, ayr\u0131nt\u0131l\u0131 raporlama ve buna benzer pek \u00e7ok geli\u015fmi\u015f \u00f6zellik DoubleClick\u2019in sekt\u00f6r i\u00e7in \u00f6nemini g\u00f6steren i\u015flevleridir. Bu ba\u011flamda ara\u00e7, reklam yay\u0131nlaman\u0131z i\u00e7in ihtiya\u00e7 duydu\u011funuz olduk\u00e7a geni\u015f bir ara\u00e7 setini bar\u0131nd\u0131r\u0131r. Ayr\u0131ca web, mobil ve video reklamlar\u0131 gibi farkl\u0131 t\u00fcrlerde yay\u0131nlar\u0131 kolayl\u0131kla DoubleClick \u00fczerinden ger\u00e7ekle\u015ftirebilirsiniz.<\/p>\n\n\n

\n
\"doubleclick<\/figure><\/div>\n\n\n

<\/span>DoubleClick Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/span><\/h2>\n\n\n\n

DoubleClick nedir? \u00f6\u011frenmi\u015f olduk, DoubleClick temel olarak DoubleClick platformunun bir reklam sunucusu olarak hizmet verdi\u011fini s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr. Dolay\u0131s\u0131yla ara\u00e7, reklam a\u011flar\u0131 ve reklam alanlar\u0131 aras\u0131nda bir k\u00f6pr\u00fc g\u00f6revi \u00fcstlenmektedir. Yukar\u0131da da belirtti\u011fimiz gibi b\u00f6ylelikle reklam verenler ve yay\u0131nlayanlar bir platform i\u00e7erisinde bulu\u015fmaktad\u0131r. Bu anlamda DoubleClick\u2019in son derece kullan\u0131\u015fl\u0131 oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n

Reklam trafi\u011fi ve yay\u0131nlama, reklam y\u00f6netimi, gelir optimizasyonu, ayr\u0131nt\u0131l\u0131 raporlama ve buna benzer pek \u00e7ok geli\u015fmi\u015f \u00f6zellik DoubleClick\u2019in sekt\u00f6r i\u00e7in \u00f6nemini g\u00f6steren i\u015flevleridir. Bu ba\u011flamda ara\u00e7, reklam yay\u0131nlaman\u0131z i\u00e7in ihtiya\u00e7 duydu\u011funuz olduk\u00e7a geni\u015f bir ara\u00e7 setini bar\u0131nd\u0131r\u0131r. Ayr\u0131ca web, mobil ve video reklamlar\u0131 gibi farkl\u0131 t\u00fcrlerde yay\u0131nlar\u0131 kolayl\u0131kla DoubleClick \u00fczerinden ger\u00e7ekle\u015ftirebilirsiniz.<\/p>\n\n\n\n

<\/span>Neden DoubleClick Kullanmal\u0131y\u0131m?<\/span><\/h2>\n\n\n\n

E\u011fer dijital reklamc\u0131l\u0131k alan\u0131na ilk kez ad\u0131m at\u0131yorsan\u0131z sizin i\u00e7in en ideal ara\u00e7 DoubleClick de\u011fildir.. \u00d6zellikle s\u0131n\u0131rl\u0131 bir ziyaret\u00e7i trafi\u011fine sahipseniz AdSense kullanarak reklam kampanyalar\u0131n\u0131z\u0131 ba\u015far\u0131l\u0131 bir bi\u00e7imde y\u00f6netebilirsiniz. Bununla birlikte siteniz y\u00fcksek bir trafi\u011fe sahipse DoubleClick size \u00e7ok daha uygun bir kullan\u0131m sunar. Reklamlar\u0131n\u0131z\u0131n ne zaman, nerede, kime sunulaca\u011f\u0131 konusunda DoubleClick ger\u00e7ek bir denetim ger\u00e7ekle\u015ftirmenize olanak verir.<\/p>\n\n\n\n

Ba\u015flang\u0131\u00e7 i\u00e7in ideal olmad\u0131\u011f\u0131n\u0131 s\u00f6ylememizin nedeni DoubleClick\u2019in geli\u015fmi\u015f bir ara\u00e7 olmas\u0131yla ilgilidir. Buna ba\u011fl\u0131 olarak ara\u00e7, zamanla ke\u015ffedece\u011finiz pek \u00e7ok ayr\u0131nt\u0131 ve fonksiyon bar\u0131nd\u0131rmaktad\u0131r. E\u011fer bu anlamda h\u0131zl\u0131 sonu\u00e7 almay\u0131 planlam\u0131yorsan\u0131z i\u015fin ba\u015f\u0131nda bile DoubleClick\u2019e ad\u0131m atman\u0131z\u0131n bir sak\u0131ncas\u0131 yoktur. Nitekim Google, di\u011fer pek \u00e7ok arac\u0131 i\u00e7in oldu\u011fu gibi DoubleClick i\u00e7in de e\u011fitim setleri sunmaktad\u0131r. Bu setlerden yararlanarak platform hakk\u0131nda daha fazla bilgi sahibi olabilirsiniz.<\/p>\n\n\n

\n
\"doubleclick<\/figure><\/div>\n\n\n

<\/span>DoubleClick ve AdSense’in Farklar\u0131<\/span><\/h2>\n\n\n\n

Yaz\u0131m\u0131z\u0131n ba\u015flang\u0131c\u0131ndan itibaren DoubleClick\u2019i s\u00fcrekli AdSense\u2019le k\u0131yaslamaya gere\u011fi hissettik. Bu noktada arac\u0131n AdSense\u2019ten farkl\u0131 yanlar\u0131n\u0131 net bir bi\u00e7imde s\u0131ralamak \u00e7ok daha faydal\u0131 olacakt\u0131r. Bu anlamda DoubleClick\u2019in AdSense\u2019ten ayr\u0131ld\u0131\u011f\u0131 noktalar \u015fu \u015fekildedir:<\/p>\n\n\n\n

\u0130lk olarak DoubleClick\u2019in a\u00e7\u0131k art\u0131rma sistemi \u00e7ok daha kapsaml\u0131d\u0131r. Buna paralel olarak reklam veren ve yay\u0131nc\u0131 \u00f6zel a\u00e7\u0131k art\u0131rma tercihleri \u00fczerinde anla\u015fabilmektedir. Buna kar\u015f\u0131l\u0131k AdSense\u2019te anla\u015fmay\u0131 Google y\u00f6netir.<\/p>\n\n\n\n

Ek olarak DoubleClick t\u00fcm yay\u0131nc\u0131 ve reklamc\u0131lar\u0131n bulu\u015ftu\u011fu bir noktad\u0131r. B\u00f6ylelikle t\u00fcm sat\u0131c\u0131lar al\u0131\u015fveri\u015fe kat\u0131labilir. Ancak yay\u0131nc\u0131lar\u0131n farkl\u0131 sat\u0131c\u0131lar\u0131 engelleme imkan\u0131 vard\u0131r. Ancak AdSense s\u00f6z konusu oldu\u011funda yay\u0131nc\u0131lar yaln\u0131zca al\u0131c\u0131larla etkile\u015fime ge\u00e7er.<\/p>\n\n\n\n

AdSense, Google Display Network kapsam\u0131nda hizmet veren bir reklam arac\u0131d\u0131r. Buna kar\u015f\u0131l\u0131k DoubleClick\u2019in kapsam\u0131 son derece geni\u015ftir. Bu do\u011frultuda DoubleClick\u2019i tan\u0131mlamak i\u00e7in reklam borsas\u0131 tabirini kullanmak \u00e7ok daha do\u011fru olacakt\u0131r.<\/p>\n\n\n\n

Bunun yan\u0131nda Google Ads reklam y\u00f6netimi<\/a> stratejilerinizde profesyonel dan\u0131\u015fmanl\u0131k alma ve kampanya y\u00fcr\u00fctme a\u015famalar\u0131 i\u00e7in destek imkan\u0131 daha fazlad\u0131r. DoubleClik \u00e7ok kapsaml\u0131 olmakla beraber Google Ads kadar yayg\u0131n olmayabiliyor.<\/p>\n\n\n\n

Blo\u011fumuzu be\u011fendiyseniz Google Drive Nedir? Nas\u0131l Kullan\u0131l\u0131r?<\/a> adl\u0131 makalemize g\u00f6z atabilirsiniz.<\/p>\n\n\n\n

<\/div>\n\n
\n

<\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/span><\/h2>\n
\n
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\n DoubleClick \u00fccretsiz mi? \n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
\n
\n

Google taraf\u0131ndan DoubleClick, iki farkl\u0131 s\u00fcr\u00fcmle kullan\u0131c\u0131lara sunulmaktad\u0131r. Bu do\u011frultuda \u00fccretsiz versiyonu oldu\u011fu gibi premium s\u00fcr\u00fcm\u00fc de mevcuttur. Premium s\u00fcr\u00fcm, genel olarak karma\u015f\u0131k sat\u0131\u015f operasyonlar\u0131 i\u00e7in ideal olduk\u00e7a kapsaml\u0131 bir ara\u00e7t\u0131r.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

\n
\n AdSense hesab\u0131m\u0131 DoubleClick hesab\u0131ma ba\u011flamam gerekir mi?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
\n
\n

DoubleClick kullanmaya ba\u015flaman\u0131z i\u00e7in Google hesab\u0131n\u0131zla platforma giri\u015f yapman\u0131z \u015fartt\u0131r. Google bu noktada t\u00fcm ara\u00e7lar\u0131 tek bir hesap \u00fczerinden y\u00f6netmenizi tercih etmektedir. Dolay\u0131s\u0131yla AdSense hesab\u0131n\u0131z\u0131 da DoubleClick\u2019e ba\u011flaman\u0131z gerekir.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

\n
\n DoubleClick Bid Manager nedir?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
\n
\n

DoubleClick, reklam verenler i\u00e7in ikincil bir platformla daha hizmet sunmaktad\u0131r. Bunun ismi de DoubleClick Bid Manager\u2019dir. DoubleClick Bid Manager \u00fczerinden reklam kampanyalar\u0131n\u0131z\u0131 detayl\u0131 bir bi\u00e7imde organize edebilirsiniz.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Google\u2019\u0131n uzun bir s\u00fcre sat\u0131n almak i\u00e7in u\u011fra\u015ft\u0131\u011f\u0131 ara\u00e7lardan biri de DoubleClick\u2019tir. Ba\u015flang\u0131\u00e7ta \u00e7e\u015fitli sorunlar ya\u015fasa da Google, en nihayetinde bu arac\u0131 kullan\u0131c\u0131lar\u0131na sunmay\u0131 ba\u015farm\u0131\u015ft\u0131r. Peki tam olarak DoubleClick nedir, nas\u0131l kullan\u0131l\u0131r? Yaz\u0131m\u0131zda t\u00fcm bu sorulara detayl\u0131 bir bi\u00e7imde cevap vermeye \u00e7al\u0131\u015faca\u011f\u0131z. Gerek \u00fclkemiz gerekse de d\u00fcnyada Google reklamc\u0131l\u0131\u011f\u0131 dendi\u011finde […]<\/p>\n","protected":false},"author":4,"featured_media":16469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-4927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","entry"],"yoast_head":"\nDoubleClick Nedir? Nas\u0131l Kullan\u0131l\u0131r? - SEO & Dijital Pazarlama Blogu<\/title>\n<meta name=\"description\" content=\"DoubleClick nedir? 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Nas\u0131l \u00e7al\u0131\u015f\u0131r? ve bu arac\u0131n nas\u0131l kullan\u0131ld\u0131\u011f\u0131na dair detayl\u0131 bilgi almak i\u00e7in blo\u011fumuzu inceleyebilirsiniz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/doubleclick\" \/>\n<meta property=\"og:site_name\" content=\"SEO & Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-18T12:53:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-23T11:34:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/doubleclick-nedir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/doubleclick#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/doubleclick\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"DoubleClick Nedir? 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