{"id":4921,"date":"2021-05-18T15:44:12","date_gmt":"2021-05-18T12:44:12","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=4921"},"modified":"2023-11-03T14:19:14","modified_gmt":"2023-11-03T11:19:14","slug":"e-ticaret-modelleri","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/e-ticaret-modelleri","title":{"rendered":"E-Ticaret Modelleri"},"content":{"rendered":"\n<p>Ge\u00e7mi\u015ften g\u00fcn\u00fcm\u00fcze e-ticaret, bug\u00fcn\u00fcn olmazsa olmazlar\u0131 aras\u0131na girmeyi ba\u015fard\u0131. Bundan sonraki s\u00fcre\u00e7te daha da b\u00fcy\u00fcmesi ve bildi\u011fimiz klasik al\u0131\u015fveri\u015fleri unutturmas\u0131 da beklentiler aras\u0131nda yer al\u0131yor. Akl\u0131n\u0131za gelen her \u00fcr\u00fcn \u2013 hizmet \u00e7e\u015fidinin pazarlanabildi\u011fi, geli\u015ftirilebilen ve gelece\u011fin sekt\u00f6r\u00fc olarak kar\u015f\u0131m\u0131za \u00e7\u0131kan elektronik sat\u0131\u015f i\u00e7in \u00f6ncelikle baz\u0131 e-ticaret modelleri hakk\u0131nda bilgi sahibi olmak gerekiyor. E\u011fer sizlerde m\u00fc\u015fteri kitlesi giderek artan online sat\u0131\u015f pazar\u0131na ad\u0131m atacaksan\u0131z &#8221;E-ticaret modelleri nelerdir?&#8221; sorusuna yaz\u0131m\u0131zda cevap bulabilirsiniz. Ek olarak; <a href=\"https:\/\/www.dopinger.com\/tr\/e-ticaret-danismanligi\/\">E-Ticaret Dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> hizmetimiz hakk\u0131nda bilgi almak i\u00e7in ilgili linke t\u0131klayabilirsiniz!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-Ticaret-Modeli-Nedir-Ne-Ise-Yarar\"><\/span>E-Ticaret Modeli Nedir? Ne \u0130\u015fe Yarar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Al\u0131c\u0131 ve sat\u0131c\u0131lar\u0131n bulu\u015ftu\u011fu ve al\u0131\u015fveri\u015fin ger\u00e7ekle\u015ftirildi\u011fi pazar\u0131 e- ticaret olarak tan\u0131mlamak yanl\u0131\u015f olmaz. \u0130nternet vas\u0131tas\u0131yla d\u00fcnyan\u0131n bir ucundaki ki\u015filere kendi \u00fcr\u00fcnlerini kolayl\u0131kla pazarlayabiliyorsunuz. Tam da burada ortaya \u00e7\u0131kan e-ticaret modelleri kime sat\u0131\u015f yapt\u0131\u011f\u0131n\u0131zla birebir alakal\u0131d\u0131r. Kendi i\u00e7inde farkl\u0131 t\u00fcrlere ayr\u0131lan ve se\u00e7ti\u011finiz y\u00f6nteme g\u00f6re \u015fekillenen modellerdir. Peki, bu modelleri bilmeniz size ne sa\u011flayacak?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kime, hangi pazara hitap etti\u011finizi \u00f6\u011frenebilme,<\/li>\n\n\n\n<li>Kullanman\u0131z gereken online sat\u0131\u015f platformlar\u0131n\u0131 belirlemenizde etkili olur,<\/li>\n\n\n\n<li>Rakip firmalar\u0131n izledi\u011fi rol, belirledi\u011fi stratejileri inceleme olana\u011f\u0131 sunar.<\/li>\n\n\n\n<li>Ve en \u00f6nemlisi de kime neyi nas\u0131l pazarlayaca\u011f\u0131n\u0131z\u0131 netle\u015ftirir.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/e-ticaret-modelleri.png\" alt=\"e-ticaret modelleri\" class=\"wp-image-19071\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/e-ticaret-modelleri.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/e-ticaret-modelleri-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-Ticaret-Modelleri-Nelerdir\"><\/span>E-Ticaret Modelleri Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kimlere sat\u0131\u015f yapaca\u011f\u0131n\u0131z\u0131n s\u0131n\u0131rlar\u0131n\u0131 belirleyen e-ticaret modelleri, y\u00f6ntemler geli\u015fse de ayn\u0131 s\u0131n\u0131fland\u0131rmalarla devam ediyor. \u00d6zellikle bu i\u015fte ba\u015far\u0131l\u0131 olmak ve yapt\u0131\u011f\u0131 i\u015ften kar sa\u011flamay\u0131 hedeflerin mutlaka \u00f6\u011frenmesi gereken d\u00f6rd\u00fc temel olmak \u00fczere sekiz adet e- ticaret modeli mevcuttur.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B2C &#8211; \u0130\u015fletmeden T\u00fcketiciye<\/li>\n\n\n\n<li>B2B &#8211; \u0130\u015fletmeden \u0130\u015fletmeye<\/li>\n\n\n\n<li>C2B &#8211; T\u00fcketiciden \u0130\u015fletmeye<\/li>\n\n\n\n<li>C2C &#8211; T\u00fcketiciden \u0130\u015fletmeye<\/li>\n\n\n\n<li>B2G &#8211; \u0130\u015fletmeden Devlete<\/li>\n\n\n\n<li>G2C &#8211; Devletten Vatanda\u015fa<\/li>\n\n\n\n<li>G2G &#8211; Devletten Devlete<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">1.&nbsp;B2C \u2013 \u0130\u015fletmeden T\u00fcketiciye<\/h3>\n\n\n\n<p>B2C nedir? En s\u0131k rastlad\u0131\u011f\u0131m\u0131z ve \u00f6rneklerini hayat\u0131m\u0131z\u0131n her alan\u0131nda g\u00f6rebildi\u011fimiz e-ticaret modeli <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/b2b-b2c-ve-c2c-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">B2C<\/a>\u2019dir. Yasal ko\u015fullarda kurulan bir i\u015fletmeden \u00fcr\u00fcn ya da hizmet alma bu modele \u00f6rnek olarak verilebilmektedir. Ki\u015filerin ihtiya\u00e7lar\u0131na y\u00f6nelik olarak sat\u0131\u015fa sunulan \u00fcr\u00fcn \u2013 hizmet yelpazesi bu grupta yer al\u0131r. Genel olarak online sat\u0131\u015f web sitesi ve sosyal a\u011flar\u0131n pazarlama \u00fczerindeki etkilerinden yararlan\u0131lmaktad\u0131r. \u00dclkemizdeki B2C i\u015fletmelerinden ismini duyuran birka\u00e7 firmayla \u00f6rnekleme yapacak olursak: Yemeksepeti, Hepsiburada.com, Idefix vb. platformlar\u0131n\u0131 g\u00f6sterebiliriz.<\/p>\n\n\n\n<p><strong>Avantajlar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ba\u015flang\u0131\u00e7 sermayesinin d\u00fc\u015f\u00fck olmas\u0131,<\/li>\n\n\n\n<li>Her ya\u015ftan ki\u015finin eri\u015febilece\u011fi kolayl\u0131kta olmas\u0131,<\/li>\n\n\n\n<li>Reklamlar sayesinde m\u00fc\u015fteri kitlesini ve kalitesini art\u0131rmak kolayd\u0131r,<\/li>\n\n\n\n<li>Pazarda olu\u015fan talebi \u00f6l\u00e7mek ve ona g\u00f6re \u015fekil almak kolayd\u0131r,<\/li>\n\n\n\n<li>Geni\u015f bir \u00fcr\u00fcn ve hizmet yelpazesi vard\u0131r.<\/li>\n<\/ul>\n\n\n\n<p><strong>Dezavantajlar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rekabetin \u00e7ok y\u00fcksek oldu\u011fu bir pazar alan\u0131d\u0131r.<\/li>\n\n\n\n<li>\u00d6zellikle nakliyat firmas\u0131 se\u00e7iminde yap\u0131lacak hatalar m\u00fc\u015fteri kay\u0131plar\u0131na neden olur.<\/li>\n\n\n\n<li>Online al\u0131\u015fveri\u015fi sevmeyen kitleye ula\u015fmak neredeyse imkans\u0131zd\u0131r.<\/li>\n\n\n\n<li>Sataca\u011f\u0131n\u0131z \u00fcr\u00fcn ya da hizmetler i\u00e7in uygun fiyatl\u0131 \u00fcretim yapt\u0131rmak \u00e7o\u011fu zaman zorlay\u0131c\u0131 olur.<\/li>\n\n\n\n<li>S\u00fcrekli geli\u015fen ve yenilenen bir pazar olu\u015fu, i\u015fletmelerin geri kalmas\u0131na neden olur.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/b2b-ticaret-modeli.png\" alt=\"b2b ticaret modeli\" class=\"wp-image-19072\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/b2b-ticaret-modeli.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/b2b-ticaret-modeli-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">2. B2B \u2013 \u0130\u015fletmeden \u0130\u015fletmeye<\/h3>\n\n\n\n<p>B2B nedir? \u0130sminden de anla\u015f\u0131laca\u011f\u0131 \u00fczere <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/b2b-nedir\">B2B<\/a>, iki i\u015fletmenin aralar\u0131ndaki al\u0131\u015fveri\u015fi sa\u011flayan e-ticaret modelidir. Bu modeli kullanan i\u015fletmelerin daha \u00e7ok sermaye ortaya koymalar\u0131 gerekir. Birbirlerini tamamlayan ya da destekleyen \u00fcr\u00fcn, par\u00e7a gibi faaliyet alanlar\u0131 bulunmaktad\u0131r. \u0130\u015f modeli iki i\u015fletmenin aralar\u0131ndaki al\u0131\u015fveri\u015fi yine ba\u015fka bir al\u0131c\u0131ya iletmesi \u015feklinde ilerler. 2020 verilere g\u00f6re bu alanda \u00f6zellikle gen\u00e7 nesil ba\u015far\u0131l\u0131 giri\u015fimler yapabilmektedir. T\u00fcrkiye\u2019de bu modeli uygulayan ilk firma olarak kar\u015f\u0131m\u0131za Ar\u00e7elik \u00e7\u0131karken, devam\u0131nda di\u011fer firmalarda y\u00f6nelmeye ba\u015flam\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p><strong>Avantajlar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130stikrarl\u0131 ve \u00f6ng\u00f6r\u00fclebilir olmas\u0131,<\/li>\n\n\n\n<li>M\u00fc\u015fteri sadakatinin di\u011fer e-ticaret modellerine oranla y\u00fcksek olmas\u0131,<\/li>\n\n\n\n<li>Kurulum a\u015famas\u0131nda y\u00fcksek maliyetler gerekirken, sistem oturtuldu\u011funda daha az giderinizin olmas\u0131,<\/li>\n<\/ul>\n\n\n\n<p><strong>Dezavantajlar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kurulum a\u015famas\u0131nda harcanan y\u00fcksek mebla\u011fl\u0131 yat\u0131r\u0131mlar,<\/li>\n\n\n\n<li>M\u00fc\u015fteri havuzunda belli firmalar\u0131n yer almas\u0131,<\/li>\n\n\n\n<li>Di\u011fer e- ticaret modellerine g\u00f6re m\u00fc\u015fteri bulmak ve kazanmak daha zordur.<\/li>\n\n\n\n<li>Toplu al\u0131m \u2013 sat\u0131m yap\u0131ld\u0131\u011f\u0131nda sat\u0131c\u0131n\u0131n kar\u0131n\u0131n d\u00fc\u015fmesine neden olur.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.&nbsp;C2B \u2013 T\u00fcketiciden \u0130\u015fletmeye<\/h3>\n\n\n\n<p>C2B nedir? \u0130lk ba\u015flarda \u00e7ok tutulmayan bu C2B e- ticaret modeli giderek yayg\u0131nla\u015fmaya ba\u015flam\u0131\u015ft\u0131r. \u00d6zellikle yetenekli ve yarat\u0131c\u0131l\u0131\u011f\u0131 y\u00fcksek ki\u015fi veya ki\u015filerin firmalara ba\u015fvurmas\u0131yla ba\u015flar. Genel olarak sponsorluk gibi d\u00fc\u015f\u00fcn\u00fclebilir. Herhangi bir \u00fcr\u00fcn ya da hizmet alan\u0131nda fikriniz var ve gerekli alt yap\u0131 sa\u011flan\u0131rsa olduk\u00e7a ba\u015far\u0131l\u0131 olabilecektir. \u0130\u015fte tam da burada devreye giren bu model sayesinde t\u00fcketici s\u0131n\u0131f\u0131nda yer alan ki\u015fi i\u015fletmeye bir sat\u0131\u015fta bulunabilmektedir. \u00d6rne\u011fin u\u00e7ak, otob\u00fcs ya da tren biletlerini online satabilen platformlar ya da internetten blog yazarak para kazand\u0131ran siteler bunlara birer \u00f6rnektir.<\/p>\n\n\n\n<p><strong>Avantajlar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00fcnyan\u0131n her noktas\u0131ndan ki\u015fiyle \u00e7al\u0131\u015fabilme f\u0131rsat\u0131,<\/li>\n\n\n\n<li>\u015eirket i\u00e7in personel \u00fccretlerini d\u00fc\u015f\u00fcrmekte \u00e7ok s\u0131k kullan\u0131lmas\u0131,<\/li>\n\n\n\n<li>Ayn\u0131 anda birden fazla hizmet ya da \u00fcr\u00fcn i\u00e7in \u00e7al\u0131\u015fma avantaj\u0131n\u0131 yaratmas\u0131,<\/li>\n\n\n\n<li>Birilerine ba\u011fl\u0131 kalmadan, kendi zaman dilimlerinde \u00e7al\u0131\u015fma olana\u011f\u0131 sunmas\u0131.<\/li>\n<\/ul>\n\n\n\n<p><strong>Dezavantajlar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130leti\u015fim bilgisi eksik olan ki\u015filerin bu alanda i\u015f bulamamas\u0131,<\/li>\n\n\n\n<li>Firmalara ba\u011fl\u0131 olarak \u00e7al\u0131\u015f\u0131lmad\u0131\u011f\u0131 i\u00e7in hak edilen \u00f6demelerin yap\u0131lmamas\u0131,<\/li>\n\n\n\n<li>Yerinizin \u00e7ok kolay doldurulabilmesi.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/c2c-ticaret-modeli.png\" alt=\"c2c ticaret modeli\" class=\"wp-image-19074\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/c2c-ticaret-modeli.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/c2c-ticaret-modeli-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">4.&nbsp;C2C \u2013 T\u00fcketiciden T\u00fcketiciye<\/h3>\n\n\n\n<p>\u00dclkemizdeki en g\u00f6ze \u00e7arpan \u00f6rne\u011fi sahibinden.com olan <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/b2b-b2c-ve-c2c-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">C2C modeli<\/a>; iki t\u00fcketicinin kar\u015f\u0131l\u0131kl\u0131 al\u0131\u015fveri\u015fine dayanmaktad\u0131r. Genellikle a\u00e7\u0131k art\u0131rma, pazarl\u0131k gibi y\u00f6ntemler kullan\u0131larak y\u00fcr\u00fct\u00fclen bu modelde ki\u015filer bir arac\u0131 (web site, uygulama vs.) sayesinde al\u0131\u015fveri\u015fini tamamlar. Buradaki e-ticaret modelinde \u00fcr\u00fcn ya da hizmet yelpazesinde herhangi bir s\u0131n\u0131rlama yoktur. Dileyen, diledi\u011fini istedi\u011fi fiyatlara sat\u0131\u015fa sunabilmektedir. Siteye \u00f6denecek olan k\u00fc\u00e7\u00fck bir komisyon mant\u0131\u011f\u0131yla ilerleyen bir modeldir. Bu nedenle b\u00f6yle bir modelde i\u015f yapacaksan\u0131z tercih etti\u011finiz platform son derece \u00f6nemlidir.<\/p>\n\n\n\n<p><strong>Avantajlar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00fc\u015fteri \u00e7e\u015fitlili\u011fini g\u00f6z \u00f6n\u00fcne alarak ni\u015f pazarlara giri\u015f imkan\u0131,<\/li>\n\n\n\n<li>\u201c\u0130kinci el\u201d olarak adland\u0131r\u0131lan kullan\u0131\u015fm\u0131\u015f \u00fcr\u00fcnlerden gelir katk\u0131s\u0131 sa\u011flamak,<\/li>\n\n\n\n<li>Tabiri caizse karaborsa gibi g\u00f6r\u00fclerek s\u0131k kullan\u0131lmas\u0131,<\/li>\n\n\n\n<li>\u0130ki ki\u015fi aras\u0131ndaki ileti\u015fimi art\u0131racak online alt yap\u0131 olanaklar\u0131,<\/li>\n<\/ul>\n\n\n\n<p><strong>Dezavantajlar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kullan\u0131lan site yani arac\u0131 firmaya \u00f6denmesi gereken tutarlar,<\/li>\n\n\n\n<li>Kar\u015f\u0131l\u0131kl\u0131 g\u00fcven prensiplerinin \u00f6n planda tutulmas\u0131ndan kaynaklanan maddi \u2013 manevi kay\u0131plar,<\/li>\n\n\n\n<li>Sunulan fiyatlarda bir \u00f6l\u00e7\u00fct olmamas\u0131ndan sebep ya\u015fanan maddi kay\u0131plar.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5.&nbsp;B2G \u2013 \u0130\u015fletmeden Devlete<\/h3>\n\n\n\n<p>\u0130nternet a\u011f\u0131n\u0131n \u00e7ok geli\u015fmesine paralel olarak s\u0131k kar\u015f\u0131la\u015fmaya ba\u015flad\u0131\u011f\u0131m\u0131z B2G e-ticaret modeli, i\u015fletmenin devlete ba\u011fl\u0131 kurum ya da kurulu\u015flara \u00fcr\u00fcn ya da hizmet pazarlamas\u0131d\u0131r. \u00d6zellikle sosyal mecralar\u0131n reklam ve tan\u0131t\u0131m ama\u00e7l\u0131 kullan\u0131lmaya ba\u015flanmas\u0131yla birlikte bu modelin pop\u00fclerli\u011fi artm\u0131\u015ft\u0131r. Bir \u00f6rneklem yapmak gerekirse; se\u00e7im d\u00f6neminde aday olacak partiler kendilerine herhangi bir reklam ajans\u0131 se\u00e7ebilir. Se\u00e7tikleri bu ajans sayesinde g\u00f6rsel ve videolu tan\u0131t\u0131m i\u00e7erikleri alabilmektedir. Ya da yaz\u0131l\u0131m yapan bir \u015firketin, devlet kurumlar\u0131ndan herhangi birine iste\u011fe y\u00f6nelik web sayfas\u0131 haz\u0131rlamas\u0131 da bu grupta \u00f6rnek g\u00f6sterilebilmektedir. https:\/\/ekap.kik.gov.tr\/ sitesi \u00fclkemizdeki B2G modeline iyi bir \u00f6rnek olabilir.<\/p>\n\n\n\n<p><strong>Avantajlar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130\u015fletmeden devlete e ticaret modeli y\u00fcksek kar marjlar\u0131yla dikkat \u00e7eker.<\/li>\n\n\n\n<li>Genellikle uzun \u00f6m\u00fcrl\u00fc olurlar.<\/li>\n\n\n\n<li>Kamu y\u00f6netimi a\u00e7\u0131s\u0131ndan yenilik, esneklik ve verimlilik art\u0131\u015flar\u0131nda etkilidir.<\/li>\n\n\n\n<li>Di\u011fer modellerde mevcut olmayan vergi imkanlar\u0131ndan yararlan\u0131labilmektedir.<\/li>\n<\/ul>\n\n\n\n<p><strong>Dezavantajlar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u00fck\u00fcmet de\u011fi\u015fikli\u011fi firmalar\u0131n hala \u00fcr\u00fcn ya da hizmet sunmas\u0131na engel olabilir.<\/li>\n\n\n\n<li>Her \u00fcr\u00fcn\/hizmet i\u00e7in ge\u00e7erli olmasa bile genellikle kurulum maliyetleri y\u00fcksektir.<\/li>\n\n\n\n<li>\u0130\u015fletmelerin belli \u00fcr\u00fcn ve hizmetlere yo\u011funla\u015fmas\u0131n\u0131 art\u0131r\u0131r. Bu durumda da e-ticaret in \u201cs\u0131n\u0131rs\u0131z \u00fcr\u00fcn ve s\u0131n\u0131rs\u0131z hizmet\u201d prensibiyle ters d\u00fc\u015febilmektedir.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6.&nbsp;G2B \u2013 Devletten \u0130\u015fletmeye<\/h3>\n\n\n\n<p>H\u00fck\u00fcmetlerin kendi hizmetlerini kurum ya da kurulu\u015flara sunmas\u0131yla ortaya \u00e7\u0131kar. Genellikle a\u00e7\u0131k art\u0131rma, mali \u00f6nlem ya da ihale gibi konularda h\u00fck\u00fcmete ait web sitesinden i\u015fletmelere kolayl\u0131klar sa\u011flan\u0131r. Bu e \u2013 ticaret modelinde t\u00fcm inisiyatifler h\u00fck\u00fcmet taraf\u0131ndan ortaya konur. \u0130\u015fletmelere online ortamlarda devlet taraf\u0131ndan sa\u011flanan krediler, te\u015fvik destekleri vs. bu alanda g\u00f6sterilebilir.<\/p>\n\n\n\n<p><strong>Avantajlar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kolay eri\u015fim imkan\u0131 sunar.<\/li>\n\n\n\n<li>\u0130\u015flemlere harcanacak zaman azal\u0131r.<\/li>\n\n\n\n<li>Rekabette i\u015fletmeler aras\u0131 dengeleme unsuru \u00f6n plana \u00e7\u0131kar.<\/li>\n<\/ul>\n\n\n\n<p><strong>Dezavantajlar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Baz\u0131 i\u015fletmelerin hen\u00fcz interneti aktif kullanamamas\u0131ndan kaynaklanan eksiklikler,<\/li>\n\n\n\n<li>\u0130\u015fletmeye dair bir\u00e7ok bilginin h\u00fck\u00fcmet kanallar\u0131yla payla\u015f\u0131lmas\u0131.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/g2c-ticaret-modeli.png\" alt=\"g2c ticaret modeli\" class=\"wp-image-19076\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/g2c-ticaret-modeli.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/g2c-ticaret-modeli-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">7.&nbsp;G2C \u2013 Devletten Vatanda\u015fa<\/h3>\n\n\n\n<p>H\u00fck\u00fcmetler taraf\u0131ndan vatanda\u015flara sunulan \u00fcr\u00fcn ve hizmetleri kapsar. Bu tarz bir e-ticaret modelinde temel ama\u00e7; bilgileri vatanda\u015fa a\u00e7\u0131k hale getirmek i\u00e7in harcanan maliyetleri d\u00fc\u015f\u00fcrmektir. T\u00fcrkiye\u2019de bu alana en iyi \u00f6rne\u011fi pttavm.com ve www.turkiye.gov.tr&nbsp;web sayfalar\u0131 olu\u015fturmaktad\u0131r.<\/p>\n\n\n\n<p><strong>Avantajlar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130nternete sahip olan herkesin bilgilere kolayl\u0131kla eri\u015fim sa\u011flayabilmesi,<\/li>\n\n\n\n<li>Devlete ba\u011fl\u0131 kurum veya kurulu\u015flara gitmeden i\u015flemleri halledebilme,<\/li>\n\n\n\n<li>Verilen hizmetin\/\u00fcr\u00fcn\u00fcn vatanda\u015fa daha az maliyetlere patlamas\u0131,<\/li>\n\n\n\n<li>Teknolojik imkanlardan yararlanma olana\u011f\u0131n\u0131 art\u0131rmas\u0131,<\/li>\n\n\n\n<li>Verimli ve daha h\u0131zl\u0131 hizmet olana\u011f\u0131n\u0131 sa\u011flamas\u0131,<\/li>\n<\/ul>\n\n\n\n<p><strong>Dezavantajlar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130nternet altyap\u0131s\u0131nda ya\u015fanabilecek eksikliklerin vatanda\u015fa yans\u0131mas\u0131,<\/li>\n\n\n\n<li>Ki\u015filerin bu tarz hizmet ya da \u00fcr\u00fcnler hakk\u0131nda bilgilendirilmesi i\u00e7in harcanan b\u00fct\u00e7eler<\/li>\n\n\n\n<li>Teknolojik geli\u015fmelere uyum sa\u011flayamayan ki\u015filerin ma\u011fdur olmas\u0131<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8.&nbsp;&nbsp;&nbsp; G2G \u2013 Devletten Devlete<\/h3>\n\n\n\n<p>G2G e-ticaret modeli devletler aras\u0131nda yap\u0131lan \u00fcr\u00fcn ve hizmet al\u0131\u015fveri\u015fidir. Bu ticaret modeli devletin kendi kurum ve kurulu\u015flar\u0131 aras\u0131ndaki bilgi ak\u0131\u015f\u0131n\u0131n sa\u011flanmas\u0131nda da kullan\u0131l\u0131r. Her t\u00fcrl\u00fc bilgi, veri ve dok\u00fcman al\u0131\u015fveri\u015fine fayda sa\u011flar. \u00dclkemizden \u00f6rnek vermek gerekirse; T\u00fcrkiye Cumhuriyeti Merkez Bankas\u0131\u2019yla Avrupa Merkez Bankas\u0131 aras\u0131ndaki hizmet payla\u015f\u0131m\u0131 verilebilir. Ya da ABD Adalet Bakanl\u0131\u011f\u0131\u2019n\u0131n su\u00e7 ve su\u00e7 unsurlar\u0131n\u0131n \u00f6n\u00fcne ge\u00e7mek i\u00e7in eyaletlerdeki polis birimlerine ba\u011flanan nij.ojp.gov sitesi buna \u00f6rnek g\u00f6sterilebilir.<\/p>\n\n\n\n<p><strong>Avantajlar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Devletleraras\u0131 ili\u015fkilerin h\u0131z kazanmas\u0131,<\/li>\n\n\n\n<li>Devlet kurumlar\u0131 aras\u0131nda ileti\u015fimin artmas\u0131,<\/li>\n\n\n\n<li>Ba\u015fta finansal konular olmak \u00fczere pek \u00e7ok alana kolay eri\u015fim imkan\u0131.<\/li>\n<\/ul>\n\n\n\n<p><strong>Dezavantajlar\u0131:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bilgilerin k\u00f6t\u00fc ama\u00e7l\u0131 kullan\u0131m\u0131,<\/li>\n\n\n\n<li>Sistemsel hatalarda ileti\u015fim kopukluklar\u0131d\u0131r.<\/li>\n<\/ul>\n\n\n\n<p>Blo\u011fumuzu be\u011fendiyseniz <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/e-ticaret-pazarlama-nedir\">E-Ticaret Pazarlama Nedir?<\/a> yaz\u0131m\u0131z\u0131 da ziyaret edebilirsiniz. Ayr\u0131ca E-ticaret projelerinizin daha g\u00f6r\u00fcn\u00fcr olmas\u0131 ad\u0131na <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/e-ticaret-seo\" target=\"_blank\" rel=\"noreferrer noopener\">E-ticaret siteleri i\u00e7in SEO rehberi<\/a> yaz\u0131m\u0131z da ilginizi \u00e7ekebilir. <\/p>\n\n\n\n<p>\u0130lgili Makalelerimiz ;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/yapay-zeka-ile-e-ticaret-yapmak\">Yapay Zeka \u0130le E-Ticaret Yapmak<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/en-karli-e-ticaret-fikirleri\">En Karl\u0131 E-Ticaret Fikirleri<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/e-ticaret-sitelerinde-online-odeme-sistemleri-ve-sanal-pos\">E-Ticaret Sitelerinde Online \u00d6deme Sistemleri ve Sanal POS<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/e-ticarette-ne-satabilirsiniz\">E-Ticarette Ne Satabilirsiniz?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/e-ticaret-seo\">E-Ticaret SEO<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            E-ticaret modelleri nelerdir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 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18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>B2C, B2B, C2B, C2C, B2G, G2B, G2C ve G2G bilinen e-ticaret modelleri aras\u0131nda yer almaktad\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            \u0130\u015fletme i\u00e7i e-ticaret ne demektir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>B2C e-ticaret modeli olarak da bilinen i\u015fletme i\u00e7i e-ticaret, m\u00fc\u015fterilerin istedi\u011fi \u00fcr\u00fcn ya da hizmete web sitesi \u00fczerinden eri\u015fim sa\u011flayarak elde edebilmelerini metot olarak baz almaktad\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            \u0130\u015fletmeden devlete e-ticaret nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Business to Government olarak bilinen B2G modeli, devletin online sistemler \u00fczerinden ihale a\u00e7mas\u0131n\u0131 buna istinaden de i\u015fletmelerin bu ihalelere g\u00f6re hizmetlerinin sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirmesi \u00fczerine kuruludur.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Ge\u00e7mi\u015ften g\u00fcn\u00fcm\u00fcze e-ticaret, bug\u00fcn\u00fcn olmazsa olmazlar\u0131 aras\u0131na girmeyi ba\u015fard\u0131. Bundan sonraki s\u00fcre\u00e7te daha da b\u00fcy\u00fcmesi ve bildi\u011fimiz klasik al\u0131\u015fveri\u015fleri unutturmas\u0131 da beklentiler aras\u0131nda yer al\u0131yor. Akl\u0131n\u0131za gelen her \u00fcr\u00fcn \u2013 hizmet \u00e7e\u015fidinin pazarlanabildi\u011fi, geli\u015ftirilebilen ve gelece\u011fin sekt\u00f6r\u00fc olarak kar\u015f\u0131m\u0131za \u00e7\u0131kan elektronik sat\u0131\u015f i\u00e7in \u00f6ncelikle baz\u0131 e-ticaret modelleri hakk\u0131nda bilgi sahibi [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-4921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Ticaret Modelleri Nelerdir? 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