{"id":4875,"date":"2021-05-11T12:54:10","date_gmt":"2021-05-11T09:54:10","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=4875"},"modified":"2023-11-03T19:01:54","modified_gmt":"2023-11-03T16:01:54","slug":"persona-nedir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/persona-nedir","title":{"rendered":"Persona Nedir? Nas\u0131l Olu\u015fturulur?"},"content":{"rendered":"\n<p>Dijital pazarlama, bug\u00fcn hemen hemen her firman\u0131n stratejilerini merak etti\u011fi \u00f6nemli olu\u015fumlardan biri haline geldi. Dijital pazarlama stratejilerinden biri olan ve hedef kitlenin do\u011fru belirlenmesini sa\u011flayan persona kavram\u0131 da bu anlamda \u00f6nemlidir. Personaya uyumlu pazarlama ve geli\u015ftirme stratejileri ile firman\u0131n b\u00fcy\u00fcmesi kolayla\u015fmaktad\u0131r. Peki, <strong>persona nedir<\/strong> ve <strong>persona nas\u0131l olu\u015fturulur<\/strong>? Bu sorunun cevab\u0131n\u0131 sizler i\u00e7in detayl\u0131 olarak anlatmaya \u00e7al\u0131\u015ft\u0131k.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Persona-Nedir\"><\/span>Persona Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Persona ne demek<\/strong>? Persona kelimesi tam olarak T\u00fcrk\u00e7e&#8217;ye \u00e7evrildi\u011finde, karakter ya da tip kelimelerine kar\u015f\u0131l\u0131k gelmektedir. <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Dijital pazarlama<\/a> i\u00e7indeki kar\u015f\u0131l\u0131\u011f\u0131 hedef kitlenin kategorize edilmesidir. Persona ile pazarlama ve \u00fcr\u00fcn geli\u015ftirme \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fctmede ba\u015far\u0131l\u0131 sonu\u00e7lara ula\u015fmak daha kolay olacakt\u0131r.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/veritabani-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Veri taban\u0131<\/a> \u00fczerinde yer alan herkese ayn\u0131 i\u00e7eri\u011fe sahip e-postalar\u0131 g\u00f6ndermek yerine, personalara \u00f6zel kategorilere ay\u0131rmak avantaj sa\u011flayacakt\u0131r. Mesajlar\u0131 farkl\u0131 ki\u015filere g\u00f6re \u00f6zelle\u015ftirmek, sat\u0131\u015flarda art\u0131\u015f\u0131 sa\u011flayacak ve k\u00e2r oranlar\u0131n\u0131 y\u00fckseltecektir.<\/p>\n\n\n\n<p>Persona, hitap edilen ki\u015filerin \u00f6zelliklerini ke\u015ffetmek amac\u0131yla etkili bir disiplindir. Pazarlama stratejisi olu\u015ftururken dikkat edilen \u00fcr\u00fcn ve pazar uyumu i\u00e7in ilk olarak <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/hedef-kitle-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">hedef kitle<\/a> ile \u00f6zelliklerinin belirlenmesi gerekir. Bu y\u00fczden persona, hedef kitlenin belirlenmesi i\u00e7in gereken geli\u015ftirme a\u015famalar\u0131na \u00f6nemli katk\u0131lar sa\u011flamaktad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Persona-Nedir-Nasil-Olusturulur\"><\/span>Persona Nedir? Nas\u0131l Olu\u015fturulur? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Persona olu\u015fturulurken hedef kitle ile ilgili bilgilere sahip olmak temel ad\u0131md\u0131r. \u015eirketler ya da dan\u0131\u015fmanlar, hedef kitlede yer alan ki\u015filerin \u00f6zelliklerine g\u00f6re persona bilgilerini \u00f6\u011frenebilirler. Persona olu\u015ftururken bu ad\u0131mlar izlenmelidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130lk olarak geni\u015f \u00e7apl\u0131 bir <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/funnel-hedef-kitle-analizi\" target=\"_blank\" rel=\"noreferrer noopener\">kitle analizi<\/a> yap\u0131lmal\u0131d\u0131r.<\/li>\n\n\n\n<li>Var olan ve potansiyel m\u00fc\u015fteri sorunlar\u0131 \u00f6\u011frenilmelidir, \u00e7\u00f6z\u00fcm\u00fcne y\u00f6nelik geli\u015ftirmeler planlanmal\u0131d\u0131r. Bu y\u00fczden, personan\u0131n sunulan \u00fcr\u00fcnden ya da hizmetten en \u00e7ok \u015fikayet etti\u011fi konular saptanmal\u0131d\u0131r.<\/li>\n\n\n\n<li>M\u00fc\u015fterilerin profili haz\u0131rlan\u0131rken ya\u015f, cinsiyet, medeni durum ya da gelir durumu gibi hususlara dikkat edilmelidir.<\/li>\n\n\n\n<li>M\u00fc\u015fteri hedefleri belirlenerek, buna y\u00f6nelik pazarlama stratejisi geli\u015ftirilmelidir.<\/li>\n\n\n\n<li>Persona i\u00e7in gereken yard\u0131m\u0131 ve deste\u011fi sunman\u0131n yollar\u0131 ke\u015ffedilmelidir.<\/li>\n\n\n\n<li>T\u00fcm ara\u015ft\u0131rmalar tamamland\u0131ktan sonra analiz a\u015famas\u0131na ge\u00e7ilmelidir. Ortak ilgi alanlar\u0131 belirlenmelidir. Sonras\u0131nda bu a\u015famalar \u00fczerinden \u00e7e\u015fitli <strong>persona \u00f6rnekleri <\/strong>olu\u015fturulabilir.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/persona-ne-demek.png\" alt=\"persona ne demek\" class=\"wp-image-24263\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/persona-ne-demek.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/persona-ne-demek-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bir-Persona-Olusturulurken-Dikkat-Edilmesi-Gereken-Konular\"><\/span>Bir Persona Olu\u015fturulurken Dikkat Edilmesi Gereken Konular <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bir persona olu\u015ftururken dikkat edilmesi gereken \u00f6nemli konular vard\u0131r. Bunlardan \u00f6nce sitenin amac\u0131n\u0131n ve hedefinin belirlenmesi gerekmektedir. Sonras\u0131nda hedef kitleye dair \u00f6\u011frenilmesi gereken bilgilerin tespit edilmesi \u00f6nemlidir. Bu bilgiler, \u015fu \u015fekilde s\u0131ralanmaktad\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ki\u015finin ya\u015f\u0131 ve cinsiyeti,<\/li>\n\n\n\n<li>Medeni durumu,<\/li>\n\n\n\n<li>E\u011fitim seviyesi,<\/li>\n\n\n\n<li>\u0130\u015f deneyimi,<\/li>\n\n\n\n<li>Profesyonel ge\u00e7mi\u015fi,<\/li>\n\n\n\n<li>\u0130lgi alanlar\u0131, ihtiya\u00e7lar\u0131 ve siteyi kullan\u0131m ama\u00e7lar\u0131,<\/li>\n\n\n\n<li>\u0130htiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in kulland\u0131klar\u0131 hizmetler ya da programlar,<\/li>\n\n\n\n<li>Siteye eri\u015fim yerleri ve zamanlar\u0131,<\/li>\n\n\n\n<li>Kulland\u0131klar\u0131 teknolojik aletler,<\/li>\n\n\n\n<li>Kulland\u0131klar\u0131 uygulamalar,<\/li>\n\n\n\n<li>\u0130nternete ay\u0131rd\u0131klar\u0131 zaman,<\/li>\n\n\n\n<li>Motivasyon kaynaklar\u0131,<\/li>\n\n\n\n<li>\u0130stekleri, ama\u00e7lar\u0131 ve beklentileri.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Persona-Neden-Bu-Kadar-Onemlidir\"><\/span>Persona Neden Bu Kadar \u00d6nemlidir? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Persona, markan\u0131z\u0131n hedefleri do\u011frultusunda kaliteli i\u00e7erik geli\u015ftirmesini destekler. Hedef kitlenizi daha yak\u0131ndan tan\u0131man\u0131za ve anlaman\u0131za olanak sa\u011flar. Bu sayede hizmet ve \u00fcr\u00fcnlerinizi, m\u00fc\u015fterilerin ihtiya\u00e7 ve beklentilerine g\u00f6re geli\u015ftirebilirsiniz.<\/p>\n\n\n\n<p>Her bireyin markan\u0131z\u0131n hizmetlerinden kendine has beklentisi ya da \u00fcr\u00fcnleri kullan\u0131m amac\u0131 vard\u0131r. Bu nedenle farkl\u0131 birka\u00e7 persona yaratman\u0131z gerekir. 32 ya\u015f\u0131ndaki bir bankac\u0131 ile 55 ya\u015f\u0131ndaki bir ev han\u0131m\u0131n\u0131n ilgi alanlar\u0131 ve ihtiya\u00e7lar\u0131 farkl\u0131 olacakt\u0131r. B\u00f6ylelikle bu ki\u015filere y\u00f6nelik pazarlama stratejileri geli\u015ftirerek, ikisini de m\u00fc\u015fteriniz haline getirmek kolay olacakt\u0131r.<\/p>\n\n\n\n<p>T\u00fcm bunlardan sonra persona olu\u015fturman\u0131n sa\u011flad\u0131\u011f\u0131 avantajlar \u015fu \u015fekilde s\u0131ralanabilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00fc\u015fterilerin istekleri kolayca ke\u015ffedilir. Sorunlar\u0131n \u00e7\u00f6z\u00fcmlerine h\u0131zl\u0131 ve kolay bir \u015fekilde ula\u015f\u0131labilmektedir.<\/li>\n\n\n\n<li>Zaman\u0131n kullan\u0131m\u0131 verimli hale getirir. Ayn\u0131 \u015fekilde kaynaklar\u0131n do\u011fru proje ve kampanyalarda kullan\u0131lmas\u0131 sa\u011flanabilmektedir.<\/li>\n\n\n\n<li>Markan\u0131z belirli referanslar \u00fczerinden hareket eder ve verimli bir \u00e7al\u0131\u015fma d\u00fczeni kurulabilmektedir.<\/li>\n\n\n\n<li>M\u00fc\u015fteriler kendilerini de\u011ferli hisseder ve b\u00f6ylelikle markan\u0131za ba\u011fl\u0131l\u0131klar\u0131 g\u00fc\u00e7lenebilmektedir.<\/li>\n<\/ul>\n\n\n\n<p>Bu yaz\u0131m\u0131z\u0131 be\u011fendiyseniz <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-stratejileri\">Dijital Pazarlama Stratejileri<\/a> yaz\u0131m\u0131z\u0131 da inceleyebilirsiniz!<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n\n\n<p><\/p>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Persona olu\u015fturmak dijital pazarlamada ne i\u015fe yarar?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Dijital pazarlamada \u00fcr\u00fcnlerin ya da hizmetlerin kaliteli ve uygun fiyatl\u0131 olmas\u0131 i\u00e7in baz\u0131 noktalara dikkat etmek gerekir. Bunun i\u00e7in hedef kitlesinin \u00fcr\u00fcn ve hizmetleri ilgi \u00e7ekici bulmas\u0131 sa\u011flanmal\u0131d\u0131r. Persona olu\u015fturmak bu a\u015famada, dijital pazarlama baz\u0131nda performans\u0131 artt\u0131rmak i\u00e7in etkili bir y\u00f6ntemdir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Persona olu\u015fturarak nas\u0131l bir fayda sa\u011flan\u0131r?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Markan\u0131z\u0131n sat\u0131\u015flar\u0131n\u0131 artt\u0131rmak i\u00e7in persona olu\u015fturmak, en h\u0131zl\u0131 sonuca ula\u015fman\u0131z\u0131 sa\u011flayacakt\u0131r. Stratejilerin do\u011fru yap\u0131lmas\u0131 sonucu, personan\u0131n etkisi net bir \u015fekilde g\u00f6zlemlenebilir. Hedef kitlenin kim oldu\u011funu bilinmesi, do\u011fru bir planlama yap\u0131lmas\u0131 i\u00e7in faydal\u0131 bir yol olacakt\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Persona analizi nas\u0131l yap\u0131lmal\u0131d\u0131r?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Kullan\u0131c\u0131 taleplerini ve ihtiya\u00e7lar\u0131n\u0131 anlamak i\u00e7in yap\u0131lan ara\u015ft\u0131rmalardan sonra elde edilen verilerin do\u011fru okunmas\u0131 gerekir. Bunun i\u00e7in toplam verilerden ayr\u0131lan veriler ve ortak davran\u0131\u015f paternleri analiz edilmelidir. Ortak davran\u0131\u015f ve motivasyonlar\u0131 olan kullan\u0131c\u0131lar bir araya getirilir. B\u00f6ylece ortak noktalar\u0131 olan ki\u015filerden bir persona olu\u015fturulabilir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama, bug\u00fcn hemen hemen her firman\u0131n stratejilerini merak etti\u011fi \u00f6nemli olu\u015fumlardan biri haline geldi. Dijital pazarlama stratejilerinden biri olan ve hedef kitlenin do\u011fru belirlenmesini sa\u011flayan persona kavram\u0131 da bu anlamda \u00f6nemlidir. Personaya uyumlu pazarlama ve geli\u015ftirme stratejileri ile firman\u0131n b\u00fcy\u00fcmesi kolayla\u015fmaktad\u0131r. Peki, persona nedir ve persona nas\u0131l olu\u015fturulur? Bu [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Persona Nedir Ve Nas\u0131l Olu\u015fturulur? - Dopinger<\/title>\n<meta name=\"description\" content=\"Persona nedir? Nas\u0131l olu\u015fturulur? Persona olu\u015ftururken nelerede dikkat edilmeli? Sorular\u0131n\u0131n cevaplar\u0131 i\u00e7in blo\u011fumuzu inceleyebilirsiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Persona Nedir Ve Nas\u0131l Olu\u015fturulur? - Dopinger\" \/>\n<meta property=\"og:description\" content=\"Persona nedir? Nas\u0131l olu\u015fturulur? Persona olu\u015ftururken nelerede dikkat edilmeli? Sorular\u0131n\u0131n cevaplar\u0131 i\u00e7in blo\u011fumuzu inceleyebilirsiniz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-11T09:54:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-03T16:01:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/persona-nedir-nasil-olusturulur.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"Persona Nedir? Nas\u0131l Olu\u015fturulur?\",\"datePublished\":\"2021-05-11T09:54:10+00:00\",\"dateModified\":\"2023-11-03T16:01:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir\"},\"wordCount\":924,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/persona-nedir-nasil-olusturulur.jpg\",\"articleSection\":[\"Dijital Pazarlama\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir\",\"name\":\"Persona Nedir Ve Nas\u0131l Olu\u015fturulur? - Dopinger\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/persona-nedir-nasil-olusturulur.jpg\",\"datePublished\":\"2021-05-11T09:54:10+00:00\",\"dateModified\":\"2023-11-03T16:01:54+00:00\",\"description\":\"Persona nedir? Nas\u0131l olu\u015fturulur? Persona olu\u015ftururken nelerede dikkat edilmeli? Sorular\u0131n\u0131n cevaplar\u0131 i\u00e7in blo\u011fumuzu inceleyebilirsiniz.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#faq-question-1620644532833\"},{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#faq-question-1620644574176\"},{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#faq-question-1620644618586\"}],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#primaryimage\",\"url\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/persona-nedir-nasil-olusturulur.jpg\",\"contentUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/persona-nedir-nasil-olusturulur.jpg\",\"width\":1248,\"height\":832,\"caption\":\"Persona Nedir?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.dopinger.com\/tr\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dijital Pazarlama\",\"item\":\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Persona Nedir? Nas\u0131l Olu\u015fturulur?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#website\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/\",\"name\":\"Dopinger SEO ve Dijital Pazarlama Ajans\u0131\",\"description\":\"Dijital pazarlama ve SEO hakk\u0131nda yaz\u0131lan makalelere Dopinger blog adresinden ula\u015fabilirsiniz.\",\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"alternateName\":\"Dopinger\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dopinger.com\/tr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\",\"name\":\"Dopinger\",\"alternateName\":\"Dopinger SEO ve Dijital Pazarlama Ajans\u0131\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png\",\"contentUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png\",\"width\":157,\"height\":48,\"caption\":\"Dopinger\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dopingertr\/\",\"https:\/\/x.com\/dopingertr\",\"https:\/\/www.instagram.com\/dopingertr\/\",\"https:\/\/www.linkedin.com\/company\/dopinger-trr\/\",\"https:\/\/tr.pinterest.com\/dopingerseo\/\",\"https:\/\/www.youtube.com\/dopingertr\",\"https:\/\/www.udemy.com\/user\/dopingertr\/\",\"https:\/\/accessland.live\/profile\/bilgi-a3c9C\",\"https:\/\/www.tiktok.com\/@dijitalpazarlama\",\"https:\/\/www.reddit.com\/user\/dopigertr\",\"https:\/\/soundcloud.com\/dopinger-tr\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\",\"name\":\"Halil \u0130brahim Er\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2022\/10\/halil-ibrahim-er-96x96.png\",\"contentUrl\":\"https:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2022\/10\/halil-ibrahim-er-96x96.png\",\"caption\":\"Halil \u0130brahim Er\"},\"description\":\"Dijital Pazarlama Uzman\u0131 olarak yakla\u015f\u0131k 9 senelik bilgi birikimine sahibim. Web adresim dopinger.com \u00fczerinden sizlere g\u00fcncel bilgiler payla\u015farak, bilgi aktar\u0131m\u0131 yapmaktay\u0131m. Dopinger blog \u00fczerinde Teknik SEO, Site \u0130\u00e7i SEO, E-Ticaret SEO, Yaz\u0131l\u0131m, Tasar\u0131m konular\u0131nda T\u00fcrk\u00e7e i\u00e7erikler \u00fcretmekteyim ve payla\u015fmaktay\u0131m.\",\"sameAs\":[\"https:\/\/www.dopinger.com\/tr\/blog\/author\/halilibrahimer\",\"https:\/\/www.facebook.com\/groups\/seooo\",\"https:\/\/www.instagram.com\/halilibrahimer_seo\/\",\"https:\/\/tr.linkedin.com\/in\/halilibrahimer\",\"https:\/\/tr.pinterest.com\/dopingerseo\/\",\"https:\/\/x.com\/halil_ibrahimer\",\"https:\/\/www.youtube.com\/c\/DopingerTR\"],\"url\":\"http:\/\/www.dopinger.com\/tr\/blog\/author\/halilibrahimer\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#faq-question-1620644532833\",\"position\":1,\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#faq-question-1620644532833\",\"name\":\"Persona olu\u015fturmak dijital pazarlamada ne i\u015fe yarar?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Dijital pazarlamada \u00fcr\u00fcnlerin ya da hizmetlerin kaliteli ve uygun fiyatl\u0131 olmas\u0131 i\u00e7in baz\u0131 noktalara dikkat etmek gerekir. Bunun i\u00e7in hedef kitlesinin \u00fcr\u00fcn ve hizmetleri ilgi \u00e7ekici bulmas\u0131 sa\u011flanmal\u0131d\u0131r. Persona olu\u015fturmak bu a\u015famada, dijital pazarlama baz\u0131nda performans\u0131 artt\u0131rmak i\u00e7in etkili bir y\u00f6ntemdir.\",\"inLanguage\":\"tr\"},\"inLanguage\":\"tr\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#faq-question-1620644574176\",\"position\":2,\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#faq-question-1620644574176\",\"name\":\"Persona olu\u015fturarak nas\u0131l bir fayda sa\u011flan\u0131r?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Markan\u0131z\u0131n sat\u0131\u015flar\u0131n\u0131 artt\u0131rmak i\u00e7in persona olu\u015fturmak, en h\u0131zl\u0131 sonuca ula\u015fman\u0131z\u0131 sa\u011flayacakt\u0131r. Stratejilerin do\u011fru yap\u0131lmas\u0131 sonucu, personan\u0131n etkisi net bir \u015fekilde g\u00f6zlemlenebilir. Hedef kitlenin kim oldu\u011funu bilinmesi, do\u011fru bir planlama yap\u0131lmas\u0131 i\u00e7in faydal\u0131 bir yol olacakt\u0131r.\",\"inLanguage\":\"tr\"},\"inLanguage\":\"tr\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#faq-question-1620644618586\",\"position\":3,\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#faq-question-1620644618586\",\"name\":\"Persona analizi nas\u0131l yap\u0131lmal\u0131d\u0131r?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Kullan\u0131c\u0131 taleplerini ve ihtiya\u00e7lar\u0131n\u0131 anlamak i\u00e7in yap\u0131lan ara\u015ft\u0131rmalardan sonra elde edilen verilerin do\u011fru okunmas\u0131 gerekir. Bunun i\u00e7in toplam verilerden ayr\u0131lan veriler ve ortak davran\u0131\u015f paternleri analiz edilmelidir. Ortak davran\u0131\u015f ve motivasyonlar\u0131 olan kullan\u0131c\u0131lar bir araya getirilir. B\u00f6ylece ortak noktalar\u0131 olan ki\u015filerden bir persona olu\u015fturulabilir.\",\"inLanguage\":\"tr\"},\"inLanguage\":\"tr\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Persona Nedir Ve Nas\u0131l Olu\u015fturulur? - Dopinger","description":"Persona nedir? Nas\u0131l olu\u015fturulur? Persona olu\u015ftururken nelerede dikkat edilmeli? Sorular\u0131n\u0131n cevaplar\u0131 i\u00e7in blo\u011fumuzu inceleyebilirsiniz.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir","og_locale":"tr_TR","og_type":"article","og_title":"Persona Nedir Ve Nas\u0131l Olu\u015fturulur? - Dopinger","og_description":"Persona nedir? Nas\u0131l olu\u015fturulur? Persona olu\u015ftururken nelerede dikkat edilmeli? Sorular\u0131n\u0131n cevaplar\u0131 i\u00e7in blo\u011fumuzu inceleyebilirsiniz.","og_url":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir","og_site_name":"SEO &amp; Dijital Pazarlama Blogu","article_publisher":"https:\/\/www.facebook.com\/dopingertr\/","article_author":"https:\/\/www.facebook.com\/groups\/seooo","article_published_time":"2021-05-11T09:54:10+00:00","article_modified_time":"2023-11-03T16:01:54+00:00","og_image":[{"width":1248,"height":832,"url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/persona-nedir-nasil-olusturulur.jpg","type":"image\/jpeg"}],"author":"Halil \u0130brahim Er","twitter_card":"summary_large_image","twitter_creator":"@halil_ibrahimer","twitter_site":"@dopingertr","twitter_misc":{"Yazan:":"Halil \u0130brahim Er","Tahmini okuma s\u00fcresi":"5 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#article","isPartOf":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir"},"author":{"name":"Halil \u0130brahim Er","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c"},"headline":"Persona Nedir? Nas\u0131l Olu\u015fturulur?","datePublished":"2021-05-11T09:54:10+00:00","dateModified":"2023-11-03T16:01:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir"},"wordCount":924,"commentCount":0,"publisher":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#organization"},"image":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/persona-nedir-nasil-olusturulur.jpg","articleSection":["Dijital Pazarlama"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir","url":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir","name":"Persona Nedir Ve Nas\u0131l Olu\u015fturulur? - Dopinger","isPartOf":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#primaryimage"},"image":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/persona-nedir-nasil-olusturulur.jpg","datePublished":"2021-05-11T09:54:10+00:00","dateModified":"2023-11-03T16:01:54+00:00","description":"Persona nedir? Nas\u0131l olu\u015fturulur? Persona olu\u015ftururken nelerede dikkat edilmeli? Sorular\u0131n\u0131n cevaplar\u0131 i\u00e7in blo\u011fumuzu inceleyebilirsiniz.","breadcrumb":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#faq-question-1620644532833"},{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#faq-question-1620644574176"},{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#faq-question-1620644618586"}],"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#primaryimage","url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/persona-nedir-nasil-olusturulur.jpg","contentUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/persona-nedir-nasil-olusturulur.jpg","width":1248,"height":832,"caption":"Persona Nedir?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.dopinger.com\/tr\/blog"},{"@type":"ListItem","position":2,"name":"Dijital Pazarlama","item":"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama"},{"@type":"ListItem","position":3,"name":"Persona Nedir? Nas\u0131l Olu\u015fturulur?"}]},{"@type":"WebSite","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#website","url":"https:\/\/www.dopinger.com\/tr\/blog\/","name":"Dopinger SEO ve Dijital Pazarlama Ajans\u0131","description":"Dijital pazarlama ve SEO hakk\u0131nda yaz\u0131lan makalelere Dopinger blog adresinden ula\u015fabilirsiniz.","publisher":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#organization"},"alternateName":"Dopinger","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dopinger.com\/tr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#organization","name":"Dopinger","alternateName":"Dopinger SEO ve Dijital Pazarlama Ajans\u0131","url":"https:\/\/www.dopinger.com\/tr\/blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png","contentUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png","width":157,"height":48,"caption":"Dopinger"},"image":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dopingertr\/","https:\/\/x.com\/dopingertr","https:\/\/www.instagram.com\/dopingertr\/","https:\/\/www.linkedin.com\/company\/dopinger-trr\/","https:\/\/tr.pinterest.com\/dopingerseo\/","https:\/\/www.youtube.com\/dopingertr","https:\/\/www.udemy.com\/user\/dopingertr\/","https:\/\/accessland.live\/profile\/bilgi-a3c9C","https:\/\/www.tiktok.com\/@dijitalpazarlama","https:\/\/www.reddit.com\/user\/dopigertr","https:\/\/soundcloud.com\/dopinger-tr"]},{"@type":"Person","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c","name":"Halil \u0130brahim Er","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2022\/10\/halil-ibrahim-er-96x96.png","contentUrl":"https:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2022\/10\/halil-ibrahim-er-96x96.png","caption":"Halil \u0130brahim Er"},"description":"Dijital Pazarlama Uzman\u0131 olarak yakla\u015f\u0131k 9 senelik bilgi birikimine sahibim. Web adresim dopinger.com \u00fczerinden sizlere g\u00fcncel bilgiler payla\u015farak, bilgi aktar\u0131m\u0131 yapmaktay\u0131m. Dopinger blog \u00fczerinde Teknik SEO, Site \u0130\u00e7i SEO, E-Ticaret SEO, Yaz\u0131l\u0131m, Tasar\u0131m konular\u0131nda T\u00fcrk\u00e7e i\u00e7erikler \u00fcretmekteyim ve payla\u015fmaktay\u0131m.","sameAs":["https:\/\/www.dopinger.com\/tr\/blog\/author\/halilibrahimer","https:\/\/www.facebook.com\/groups\/seooo","https:\/\/www.instagram.com\/halilibrahimer_seo\/","https:\/\/tr.linkedin.com\/in\/halilibrahimer","https:\/\/tr.pinterest.com\/dopingerseo\/","https:\/\/x.com\/halil_ibrahimer","https:\/\/www.youtube.com\/c\/DopingerTR"],"url":"http:\/\/www.dopinger.com\/tr\/blog\/author\/halilibrahimer"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#faq-question-1620644532833","position":1,"url":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#faq-question-1620644532833","name":"Persona olu\u015fturmak dijital pazarlamada ne i\u015fe yarar?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Dijital pazarlamada \u00fcr\u00fcnlerin ya da hizmetlerin kaliteli ve uygun fiyatl\u0131 olmas\u0131 i\u00e7in baz\u0131 noktalara dikkat etmek gerekir. Bunun i\u00e7in hedef kitlesinin \u00fcr\u00fcn ve hizmetleri ilgi \u00e7ekici bulmas\u0131 sa\u011flanmal\u0131d\u0131r. Persona olu\u015fturmak bu a\u015famada, dijital pazarlama baz\u0131nda performans\u0131 artt\u0131rmak i\u00e7in etkili bir y\u00f6ntemdir.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#faq-question-1620644574176","position":2,"url":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#faq-question-1620644574176","name":"Persona olu\u015fturarak nas\u0131l bir fayda sa\u011flan\u0131r?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Markan\u0131z\u0131n sat\u0131\u015flar\u0131n\u0131 artt\u0131rmak i\u00e7in persona olu\u015fturmak, en h\u0131zl\u0131 sonuca ula\u015fman\u0131z\u0131 sa\u011flayacakt\u0131r. Stratejilerin do\u011fru yap\u0131lmas\u0131 sonucu, personan\u0131n etkisi net bir \u015fekilde g\u00f6zlemlenebilir. Hedef kitlenin kim oldu\u011funu bilinmesi, do\u011fru bir planlama yap\u0131lmas\u0131 i\u00e7in faydal\u0131 bir yol olacakt\u0131r.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#faq-question-1620644618586","position":3,"url":"https:\/\/www.dopinger.com\/tr\/blog\/persona-nedir#faq-question-1620644618586","name":"Persona analizi nas\u0131l yap\u0131lmal\u0131d\u0131r?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Kullan\u0131c\u0131 taleplerini ve ihtiya\u00e7lar\u0131n\u0131 anlamak i\u00e7in yap\u0131lan ara\u015ft\u0131rmalardan sonra elde edilen verilerin do\u011fru okunmas\u0131 gerekir. Bunun i\u00e7in toplam verilerden ayr\u0131lan veriler ve ortak davran\u0131\u015f paternleri analiz edilmelidir. Ortak davran\u0131\u015f ve motivasyonlar\u0131 olan kullan\u0131c\u0131lar bir araya getirilir. B\u00f6ylece ortak noktalar\u0131 olan ki\u015filerden bir persona olu\u015fturulabilir.","inLanguage":"tr"},"inLanguage":"tr"}]}},"_links":{"self":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/4875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=4875"}],"version-history":[{"count":0,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/4875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/media\/18275"}],"wp:attachment":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=4875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=4875"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=4875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}