{"id":4835,"date":"2021-05-06T08:58:15","date_gmt":"2021-05-06T05:58:15","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=4835"},"modified":"2024-08-12T15:42:53","modified_gmt":"2024-08-12T12:42:53","slug":"landing-page-nedir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/landing-page-nedir","title":{"rendered":"Landing Page Nedir? Ne \u0130\u015fe Yarar?"},"content":{"rendered":"\n<p>Teknolojinin gittik\u00e7e geli\u015fmesiyle t\u00fcm d\u00fcnyam\u0131z internet ortam\u0131na aktar\u0131l\u0131r oldu. Art\u0131k evden d\u0131\u015far\u0131 ad\u0131m atmadan; e\u011fitim alabiliyor, al\u0131\u015fveri\u015f yapabiliyor, \u00e7al\u0131\u015f\u0131labiliyor ve ileti\u015fim kurabiliyoruz. Bu d\u00fcnyan\u0131n geni\u015flemesiyle birlikte, internet siteleri daha eri\u015filebilir olmak i\u00e7in adeta bir sava\u015f halindeler. &#8221;Landing Page&#8221; kavram\u0131 ise bu internet siteleri i\u00e7in en \u00f6nemli konulardan biridir. \u0130\u00e7eri\u011fi ne olursa olsun, ama\u00e7lar\u0131na uygun olarak d\u00fczenlenen bu sayfalar, geri bildirimleri artt\u0131rmak i\u00e7in kullan\u0131lmaktad\u0131rlar. Peki, landing page nedir? Ne i\u015fe yarar? Nas\u0131l olu\u015fturulur?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Landing-Page-Nedir\"><\/span>Landing Page Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Landing Page, k\u0131saca &#8221;a\u00e7\u0131l\u0131\u015f sayfas\u0131&#8221; olarak tan\u0131mlanabilir. Hizmet verdi\u011finiz internet sitenizin giri\u015f ekran\u0131 sizin landing page\u2019iniz olmaktad\u0131r. Kullan\u0131c\u0131lar istedi\u011fi \u00fcr\u00fcne, hizmete veya reklam kampanyas\u0131na bu sayfalar arac\u0131l\u0131\u011f\u0131yla ula\u015f\u0131rlar. Bu sayfalar belli bir amaca hizmet eder. Bu ama\u00e7 sayesinde internet kullan\u0131c\u0131lar\u0131 bu sayfalara y\u00f6nlendirilir ve geri d\u00f6n\u00fc\u015f al\u0131n\u0131r. Landing page, sitenizin amac\u0131na ve konusuna g\u00f6re \u00f6ne \u00e7\u0131kartmak istedi\u011finiz \u015feyler i\u00e7in kullan\u0131labilir. Sosyal medyay\u0131 da i\u015fin i\u00e7ine ekleyerek, kullan\u0131c\u0131lar\u0131n bu sayfalara daha kolay ula\u015fmas\u0131 sa\u011flan\u0131r. B\u00f6ylelikle site sahipleri, landing page sayesinde geri d\u00f6n\u00fc\u015f al\u0131rlar.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/landing-page.png\" alt=\"landing page\" class=\"wp-image-13648\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/landing-page.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/landing-page-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Landing-Page-Ne-Ise-Yarar\"><\/span>Landing Page Ne \u0130\u015fe Yarar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ak\u0131ll\u0131ca tasarlanm\u0131\u015f bir landing page ile ziyaret\u00e7ileriniz g\u00f6z\u00fcnde iyi bir ilk izlenim b\u0131rak\u0131rs\u0131n\u0131z.<\/li>\n\n\n\n<li>Markan\u0131z\u0131n bilinirli\u011fini art\u0131rabilirsiniz ve alan\u0131n\u0131zdaki yetkinli\u011finizi g\u00f6sterebilirsiniz.<\/li>\n\n\n\n<li>Yeni ve \u00fcr\u00fcn servisleriniz tan\u0131t\u0131m\u0131n\u0131 ba\u015far\u0131l\u0131 bir \u015fekilde yapabilirsiniz.<\/li>\n\n\n\n<li>Ziyaret\u00e7ileri m\u00fc\u015fterilere \u00e7evirebilirsiniz ve potansiyel m\u00fc\u015fterileri \u00fcr\u00fcnlerinizi sat\u0131n almalar\u0131 konusunda harekte ge\u00e7irebilirsiniz.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/ab-testi-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testi<\/a> uygulayarak sayfan\u0131z\u0131 test edebilir ve m\u00fc\u015fteri deneyimi konusunda fikir edinebilirsiniz.<\/li>\n\n\n\n<li>Optimize edilmi\u015f bir landing page ile organik trafi\u011finizi art\u0131rabilirsiniz.<\/li>\n\n\n\n<li>Do\u011frudan hedef kitlenize ula\u015fabilirsiniz.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/08\/landing-page-ne-ise-yarar.png\" alt=\"landing page ne i\u015fe yarar\" class=\"wp-image-13646\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/08\/landing-page-ne-ise-yarar.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/08\/landing-page-ne-ise-yarar-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Landing-Page-Nasil-Optimize-Edilir\"><\/span>Landing Page Nas\u0131l Optimize Edilir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu sayfalar\u0131 optimize etmek, kullan\u0131c\u0131 ak\u0131\u015f\u0131n\u0131z ve geri d\u00f6n\u00fc\u015f oran\u0131n\u0131z i\u00e7in olduk\u00e7a \u00f6nemlidir. \u0130yi bir d\u00f6n\u00fc\u015f say\u0131s\u0131, size potansiyel m\u00fc\u015fteri ya da kullan\u0131c\u0131 sa\u011flayacakt\u0131r. Sat\u0131\u015flar\u0131n\u0131z\u0131 artt\u0131rmak ya da kullan\u0131c\u0131 say\u0131n\u0131z\u0131 \u00e7o\u011faltmak i\u00e7in landing page optimizasyonu yapmal\u0131s\u0131n\u0131z. Sayfan\u0131z\u0131 optimize etmeniz i\u00e7in gerekli ipu\u00e7lar\u0131 \u015funlard\u0131r:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. H\u0131z\u0131n\u0131z\u0131 Optimize Edin<\/h3>\n\n\n\n<p>Sitenizin h\u0131z\u0131n\u0131 optimize ederek, landing page geri bildirimlerinizi artt\u0131rabilirsiniz. B\u00f6ylelikle internet sitenizdeki kullan\u0131c\u0131 deneyimlerini geli\u015ftirebilirsiniz. H\u0131z performans\u0131n\u0131n genel olarak optimize edilmesi, sitenize gelen trafi\u011fi ve kay\u0131tlar\u0131 artt\u0131racakt\u0131r. \u0130lk olarak, &#8221;<a href=\"https:\/\/www.dopinger.com\/tr\/blog\/site-hizi-nasil-olculur-ve-iyilestirilir\" target=\"_blank\" rel=\"noreferrer noopener\">site h\u0131z\u0131 nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr<\/a>?&#8221; bilmelisiniz. Site h\u0131z\u0131n\u0131z\u0131 \u00f6l\u00e7t\u00fckten sonra, her bir landing page h\u0131z\u0131n\u0131 kontrol edin. Sayfan\u0131z 2 saniyeden daha k\u0131sa s\u00fcrede y\u00fcklenmelidir. Bu rakam\u0131n \u00fcst\u00fc web sitenize trafik kayb\u0131 olarak geri d\u00f6nebilir. H\u0131z analizleri yap\u0131ld\u0131ktan sonra y\u00fcklenme s\u00fcresini s\u00fcrekli kontrol etmelisiniz. Bu sayede, beklentileri kar\u015f\u0131lay\u0131p kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131zdan emin olursunuz. Unutmay\u0131n ki, sayfan\u0131z\u0131 ziyaret eden bir kullan\u0131c\u0131, ilk olarak o sayfan\u0131n a\u00e7\u0131lma s\u00fcresini deneyimler.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Reklamlar\u0131n\u0131zda Tutarl\u0131 Olun<\/h3>\n\n\n\n<p>Kullan\u0131c\u0131lar d\u0131\u015f ba\u011flant\u0131 yoluyla sizin sitenize gelirler. Bu durum genel olarak sosyal medya, e-posta veya Google Ads arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015fir. Sizin reklam\u0131n\u0131za t\u0131klayarak gelen ziyaret\u00e7iler, yapt\u0131\u011f\u0131n\u0131z reklam\u0131 merak ettikleri i\u00e7in oradad\u0131rlar. Reklam\u0131n\u0131zda bahsetti\u011finiz konunun a\u00e7\u0131lan sayfada kesinlikle yer almas\u0131 gerekmektedir. B\u00f6ylelikle, reklamlar\u0131n\u0131zda tutarl\u0131 olmu\u015f olursunuz. Kullan\u0131c\u0131 a\u00e7\u0131lan sayfada reklam\u0131n i\u00e7eri\u011fini bulamazsa, g\u00fcvensizlik olu\u015facakt\u0131r. Bu y\u00fczden verdi\u011finiz reklamlardan sitenize ula\u015fan insanlara kar\u015f\u0131 tutarl\u0131 olmal\u0131s\u0131n\u0131z.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/landing-page-optimizasyon.png\" alt=\"landing page optimizasyon\" class=\"wp-image-13637\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/landing-page-optimizasyon.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/05\/landing-page-optimizasyon-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">3. Amac\u0131n\u0131z\u0131 Sade Bir Dil ile A\u00e7\u0131klay\u0131n<\/h3>\n\n\n\n<p>A\u00e7\u0131l\u0131\u015f sayfan\u0131z, abart\u0131l\u0131 ifadeler i\u00e7ermemelidir. Reklam\u0131n\u0131 yapt\u0131\u011f\u0131n\u0131z konunun amac\u0131na odaklanmal\u0131s\u0131n\u0131z, \u00e7\u00fcnk\u00fc kullan\u0131c\u0131lar abart\u0131l\u0131 bir hizmete veya reklama inanmazlar. Abart\u0131l\u0131 bir sayfa onlar i\u00e7in fazlad\u0131r ve bilgiyi hemen almak isterler. Siz de kullan\u0131c\u0131lara kolayl\u0131k sa\u011flamak i\u00e7in sayfan\u0131z\u0131 optimize etmelisiniz. Amac\u0131n\u0131za uygun olarak verilen bilgiler, kullan\u0131c\u0131 i\u00e7in g\u00fcven olu\u015fturacakt\u0131r. B\u00f6ylelikle kullan\u0131c\u0131 deneyimleri olumlu olarak size geri d\u00f6necektir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Mobil Uyumluluk Sa\u011flay\u0131n<\/h3>\n\n\n\n<p>Neredeyse herkesin ak\u0131ll\u0131 telefon kulland\u0131\u011f\u0131n\u0131 unutmay\u0131n. Bu y\u00fczden, a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131z\u0131 mobil cihazlara uygun olarak optimize edin. Mobil optimizasyonun olmad\u0131\u011f\u0131 takdirde, mobil cihaz ile sayfan\u0131z\u0131 ziyaret eden kullan\u0131c\u0131lar\u0131 kaybetmi\u015f olacaks\u0131n\u0131z. Mobil cihazlara uygun bir tema se\u00e7mek sizin i\u00e7in avantaj olacakt\u0131r. Landing page tasar\u0131m\u0131n\u0131z kullan\u0131\u015fl\u0131 olmal\u0131d\u0131r. Mobil giri\u015f yapan insanlar i\u00e7in uygun d\u00fc\u011fmeler yerle\u015ftirmelisiniz. B\u00f6ylelikle herhangi bir cihazdan eri\u015fim sa\u011flayan insanlar\u0131 d\u00fc\u015f\u00fcnm\u00fc\u015f olacak ve eri\u015fiminizi y\u00fckselteceksiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Kullan\u0131c\u0131 Yorumlar\u0131n\u0131 Referans Al\u0131n<\/h3>\n\n\n\n<p>Kullan\u0131c\u0131 yorumlar\u0131ndan mutlaka faydalan\u0131n. B\u00f6ylelikle sayfan\u0131z\u0131 ziyaret eden yeni bir kullan\u0131c\u0131, mevcut kullan\u0131c\u0131n\u0131n yorumu sayesinde hakk\u0131n\u0131zda \u00f6nemli bilgiler elde edecektir.&nbsp;Ara\u015ft\u0131rmalara g\u00f6re, reklamlar yerine yorumlara g\u00fcvenen insanlar %83 oran\u0131nda. Bu oran yorumlar\u0131n \u00f6nemini gayet a\u00e7\u0131k bir \u015fekilde g\u00f6steriyor. Mevcut yorumlar yeni kullan\u0131c\u0131lara g\u00fcven duygusu verecektir. Bu sayede, insanlar te\u015fvik olacak ve sitenizi kullanmaya ba\u015flayacakt\u0131r.<\/p>\n\n\n\n<p>G\u00f6r\u00fcld\u00fc\u011f\u00fc gibi, landing page optimizasyonu yapmak i\u00e7in bir\u00e7ok etkili y\u00f6ntem vard\u0131r. Hedef kitlenizi belirleyip, etkile\u015fiminizi artt\u0131rmak i\u00e7in landing page konusuna \u00f6nem vermeniz sizi hedefinize ula\u015ft\u0131racakt\u0131r.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Landing page nedir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 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12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>&#8221;Var\u0131\u015f sayfas\u0131&#8221; anlam\u0131na gelen landing page, markalar\u0131n internet \u00fczerinden yay\u0131nlad\u0131klar\u0131 reklamlar ya da sosyal medya sayfalar\u0131 \u00fczerinden belirttikleri ba\u011flant\u0131lar arac\u0131l\u0131\u011f\u0131yla potansiyel kitlelerinin y\u00f6nlendirildi\u011fi sayfalard\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Nas\u0131l landing page yapabilirim?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 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               <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Bu i\u015flemi yapabilmek ad\u0131na birka\u00e7 temel kural\u0131 baz alman\u0131z yeterli olacakt\u0131r: h\u0131z optimizasyonu, tutarl\u0131 reklam stratejileri, k\u0131sa ve \u00f6z yakla\u015f\u0131m, mobil uygunluk ve kullan\u0131c\u0131 deneyimi.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Landing page ne i\u015fe yarar? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 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6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 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                             <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Landing page, markalar\u0131n pazarlad\u0131\u011f\u0131 \u00fcr\u00fcn\u00fc ya da hizmetini takip eden kitlesini, ger\u00e7ek m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmeyi ama\u00e7lad\u0131klar\u0131 stratejidir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Teknolojinin gittik\u00e7e geli\u015fmesiyle t\u00fcm d\u00fcnyam\u0131z internet ortam\u0131na aktar\u0131l\u0131r oldu. Art\u0131k evden d\u0131\u015far\u0131 ad\u0131m atmadan; e\u011fitim alabiliyor, al\u0131\u015fveri\u015f yapabiliyor, \u00e7al\u0131\u015f\u0131labiliyor ve ileti\u015fim kurabiliyoruz. Bu d\u00fcnyan\u0131n geni\u015flemesiyle birlikte, internet siteleri daha eri\u015filebilir olmak i\u00e7in adeta bir sava\u015f halindeler. &#8221;Landing Page&#8221; kavram\u0131 ise bu internet siteleri i\u00e7in en \u00f6nemli konulardan biridir. \u0130\u00e7eri\u011fi ne [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-4835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Landing Page Nedir? Ne \u0130\u015fe Yarar? | Dopinger<\/title>\n<meta name=\"description\" content=\"Landing page nedir? Landing page nas\u0131l yap\u0131l\u0131r? Nas\u0131l optimize edilir? 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