{"id":4245,"date":"2021-04-08T17:11:52","date_gmt":"2021-04-08T14:11:52","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=4245"},"modified":"2024-10-01T08:18:02","modified_gmt":"2024-10-01T05:18:02","slug":"nis-pazarlama","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama","title":{"rendered":"Ni\u015f Pazarlama Nedir?"},"content":{"rendered":"\n<p>Ni\u015f pazarlama nedir; Niche marketing olarak da bilinen ni\u015f pazarlama, benzer ihtiya\u00e7lar\u0131 bulunan k\u00fc\u00e7\u00fck bir t\u00fcketici grubunun ihtiya\u00e7lar\u0131n\u0131 hedef olarak belirleyen bir pazarlama stratejisidir. Ni\u015f pazar ise, k\u00fc\u00e7\u00fck bir t\u00fcketici grubunun gereksinimlerini kar\u015f\u0131lamak amac\u0131 ile olu\u015fturulan k\u00fc\u00e7\u00fck bir pazar alan\u0131d\u0131r. G\u00fcn\u00fcm\u00fczde, pazarlama sekt\u00f6r\u00fcn\u00fcn geli\u015fmesi ile birlikte hemen hemen her i\u015f kolunu kapsayan ni\u015f pazarlar\u0131 bulunur. Ni\u015f pazarlar\u0131nda hizmet veren firmalar, farkl\u0131 bir strateji uygulayarak geni\u015f bir pazar alan\u0131nda faaliyette bulunmaz. Bunun yerine, hedef olarak belirledikleri pazar alan\u0131 i\u00e7inde yeni bir pazar alan\u0131 yarat\u0131rlar.<\/p>\n\n\n\n<p>Genel pazarlama sekt\u00f6r\u00fcn\u00fcn aksine, ni\u015f pazarlama herkesin ihtiya\u00e7lar\u0131na g\u00f6re \u00fcretim yapmak yerine daha dar bir kitlenin gereksinimlerini hedef al\u0131r. \u00c7\u00fcnk\u00fc b\u00fcy\u00fck pazarlamalarda tek bir \u00fcr\u00fcn ile b\u00fcy\u00fck kitleleri memnun etmek m\u00fcmk\u00fcnd\u00fcr. Ancak, ni\u015f pazarlamada daha \u00f6zel bir kitle i\u00e7in \u00fcretim ger\u00e7ekle\u015ftirerek bu kitleyi memnun etmeye \u00e7al\u0131\u015f\u0131rs\u0131n\u0131z. Yaz\u0131m\u0131z\u0131n alt ba\u015fl\u0131klar\u0131nda ni\u015f pazarlama neden \u00f6nemlidir ve nas\u0131l yap\u0131l\u0131r konular\u0131na ayr\u0131nt\u0131l\u0131 bir \u015fekilde anlataca\u011f\u0131z.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/12\/nis-pazarlamanin-ozellikleri-nelerdir.jpg\" alt=\"ni\u015f pazarlaman\u0131n \u00f6zellikleri nelerdir\" class=\"wp-image-17910\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/12\/nis-pazarlamanin-ozellikleri-nelerdir.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/12\/nis-pazarlamanin-ozellikleri-nelerdir-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nis-Pazarlama-Ozellikleri-Nelerdir\"><\/span>Ni\u015f Pazarlama \u00d6zellikleri Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ni\u015f pazarlama nedir konusunu a\u00e7m\u0131\u015fken, ni\u015f pazarlama \u00f6zellikleri konusuna de\u011finmeden olmayacakt\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u00f6z konusu i\u015fletmenin daha k\u00fc\u00e7\u00fck ve belirli bir kitleye odaklanmas\u0131n\u0131 sa\u011flar.<\/li>\n\n\n\n<li>\u0130\u015fletmenin hedefledi\u011fi pazara daha iyi odaklanmas\u0131n\u0131 sa\u011flar.<\/li>\n\n\n\n<li>Ni\u015f pazarlama, hedef kitlelerinin isteklerine g\u00f6re \u00fcretim ger\u00e7ekle\u015ftirir. Hedef kitlesinde yer alan m\u00fc\u015fteriler bu \u00fcretimin fiyatlar\u0131n\u0131 vermeye haz\u0131r olur.<\/li>\n\n\n\n<li>Dar bir pazar alan\u0131 oldu\u011fundan i\u015fletme ve m\u00fc\u015fterileri aras\u0131ndaki ileti\u015fim daha sa\u011flam ve kolay olur.<\/li>\n\n\n\n<li>K\u00fc\u00e7\u00fck bir kesimi hedefledi\u011finden ileti\u015fim maliyetleri de yine di\u011fer pazar alanlar\u0131na g\u00f6re daha d\u00fc\u015f\u00fck olur.<\/li>\n\n\n\n<li>Sahip olunan ve \u00fcretim yap\u0131lan alanda uzman ki\u015filerin \u00e7al\u0131\u015fmas\u0131 gerekir. Dar bir kesime hitap edilece\u011fi i\u00e7in hedef kitlenin ihtiya\u00e7lar\u0131 iyi bir \u015fekilde belirlenmelidir.<\/li>\n\n\n\n<li>Ni\u015f pazarlamada k\u00fc\u00e7\u00fck gruplar hedeflendi\u011fi i\u00e7in \u00fcretim ve sat\u0131\u015f daha d\u00fc\u015f\u00fck olur. Buna ek olarak ise, kar oran\u0131 daha y\u00fcksektir.<\/li>\n\n\n\n<li>Kitlesel pazarlama alan\u0131n\u0131n aksine ni\u015f pazarlamada rekabet d\u00fc\u015f\u00fckt\u00fcr.<\/li>\n\n\n\n<li>Hedef kitlenin dar olmas\u0131ndan dolay\u0131 m\u00fc\u015fterilerin ilgisini \u00e7ekebilen en ufak bir unsur ni\u015f pazarlama stratejileri \u00fcreten firmalar taraf\u0131ndan uzmanl\u0131k ile analiz edilebilmektedir.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/12\/nis-pazarlama-nasil-yapilir-detayli.jpg\" alt=\"ni\u015f pazarlama nas\u0131l yap\u0131l\u0131r\" class=\"wp-image-17914\" style=\"width:846px;height:423px\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/12\/nis-pazarlama-nasil-yapilir-detayli.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/12\/nis-pazarlama-nasil-yapilir-detayli-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nis-Pazarlama-Nasil-Yapilir\"><\/span>Ni\u015f Pazarlama Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ni\u015f pazarlama stratejisini belirlemeden \u00f6nce birka\u00e7 konuyu netle\u015ftirmeniz gerekir. Bu konular ise \u015funlard\u0131r;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hizmet verece\u011finiz \u00fcr\u00fcn\u00fc do\u011fru bir \u015fekilde belirlemek,<\/li>\n\n\n\n<li>Ba\u015far\u0131l\u0131 bir hedef kitle analizi yapmak,<\/li>\n\n\n\n<li>Kitleniz ile iyi bir <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/pazarlama-iletisimi\" target=\"_blank\" rel=\"noreferrer noopener\">pazarlama ileti\u015fimi<\/a> sa\u011flamak.<\/li>\n<\/ul>\n\n\n\n<p>Ni\u015f pazarlama, kitlesel pazarlaman\u0131n aksine \u00e7ok daha k\u00fc\u00e7\u00fck ve belirli bir gruba hitap etti\u011finden dolay\u0131 \u00fcretti\u011finiz \u00fcr\u00fcn\u00fc do\u011fru bir \u015fekilde belirlemeniz gerekir. \u00c7\u00fcnk\u00fc, kitlesel pazarlamada \u00e7ok fazla m\u00fc\u015fteriniz vard\u0131r. Ni\u015f pazarlamada ise belirli bir gereksinime ihtiya\u00e7 duyan kitleniz bulunmaktad\u0131r. \u00d6rnek vermek gerekirse, g\u00fcn\u00fcm\u00fczde y\u00fckseli\u015fte olan oyun piyasas\u0131 sayesinde bir\u00e7ok firma oyuncular\u0131 hedef alarak \u00fcr\u00fcnler \u00fcretmektedir. \u00dcretilen bu \u00fcr\u00fcnler, sadece oyunlar ile s\u0131n\u0131rl\u0131 kalmay\u0131p ayn\u0131 zamanda oyuncu ekipmanlar\u0131 ile de s\u00fcrd\u00fcr\u00fclmektedir. Bu \u00f6rne\u011fe g\u00f6re, hedef kitleniz oyuncu kitlesi olacak ise do\u011fru bir \u00fcr\u00fcn se\u00e7imi ile ba\u015far\u0131l\u0131 olmaman\u0131z i\u00e7in hi\u00e7bir sebep olmaz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hedef Kitlenizi \u0130yi Analiz Edin<\/h3>\n\n\n\n<p>Ni\u015f pazarlamada di\u011fer pazarlama stratejilerinin aksine g\u00f6re k\u00fc\u00e7\u00fck bir kitleye hitap edersiniz. Bu y\u00fczden, hitap etti\u011finiz kitleyi iyi bir \u015fekilde analiz ederek onlar\u0131n ihtiya\u00e7lar\u0131na g\u00f6re \u00fcretim ger\u00e7ekle\u015ftirmek gerekir. \u00d6zellikle, g\u00fcn\u00fcm\u00fczde en b\u00fcy\u00fck pazarlama ara\u00e7lar\u0131ndan biri olan sosyal medya platformlar\u0131 ile hedef kitleniz hakk\u0131nda bilgi sahibi olmak ge\u00e7mi\u015fe oranla \u00e7ok daha kolay olmaktad\u0131r. Sosyal medya hesab\u0131n\u0131za gelen olumlu veya olumsuz m\u00fc\u015fteri yorumlar\u0131 ile hizmetlerinizi geli\u015ftirme a\u015famas\u0131nda iyi veri elde edebilirsiniz. Sosyal medyaya ek olarak, arama motorlar\u0131nda \u00fcst s\u0131ralarda yer alan \u00fcr\u00fcnler hakk\u0131nda detayl\u0131 analiz ger\u00e7ekle\u015ftirirsiniz. Bu sayede stratejiniz hakk\u0131nda ilerleme sa\u011flaman\u0131z m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kitleniz ile Do\u011fru \u0130leti\u015fim<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/hedef-kitle-nedir\">Hedef kitle<\/a> ile ileti\u015fim s\u00f6z konusu oldu\u011funda ni\u015f pazarlama stratejisi bir\u00e7ok y\u00f6nden dolay\u0131 kolayl\u0131k sa\u011flamaktad\u0131r. Dar bir kesime hitap etti\u011finizden dolay\u0131 m\u00fc\u015fterileriniz ile ileti\u015fime ge\u00e7mek di\u011fer pazarlama stratejilerine g\u00f6re \u00e7ok daha kolay olur. Ayr\u0131ca, daha d\u00fc\u015f\u00fck ileti\u015fime maliyetleri ile de sa\u011flam bir \u015fekilde ileti\u015fime kurmak m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Olumlu ve Olumsuz Y\u00f6nlerinizi \u00d6\u011frenin<\/h3>\n\n\n\n<p>Dar bir kitleye \u00fcr\u00fcn hizmet sa\u011flayarak onlar\u0131n ihtiya\u00e7lar\u0131na g\u00f6re bir \u00fcretim ger\u00e7ekle\u015ftirdi\u011finizi d\u00fc\u015f\u00fcnebilirsiniz. Ancak, \u00fcretimlerinizin sonucunu iyi bir \u015fekilde analiz ederek kitlenizin memnuniyetini art\u0131rabilirsiniz. Bu noktada, rekabet halinde oldu\u011funuz di\u011fer firmalar\u0131n \u00fcr\u00fcnlerini analiz edebilirsiniz. Di\u011fer \u00fcr\u00fcnlerde bulunan art\u0131 ve eksi y\u00f6nleri iyi bir \u015fekilde bilerek kendi \u00fcr\u00fcn\u00fcn\u00fcz\u00fc geli\u015ftirebilirsiniz. Ayr\u0131ca, hizmet verdi\u011finiz \u00fcr\u00fcn\u00fcn s\u00fcrekli bir \u015fekilde kullan\u0131lmas\u0131n\u0131 sa\u011flamak da \u00e7ok \u00f6nemlidir. \u00c7\u00fcnk\u00fc, tek kullan\u0131ml\u0131k \u00fcr\u00fcnler ile ger\u00e7ekle\u015ftirdi\u011finiz hizmetlerde, elde etti\u011finiz kar s\u0131n\u0131rl\u0131 olacakt\u0131r. Bu noktada, \u00fcr\u00fcnlerinizin s\u00fcreklili\u011fini hedefleyerek m\u00fc\u015fterilerinizin markan\u0131za ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diger-Pazarlama-Stratejileri\"><\/span>Di\u011fer Pazarlama Stratejileri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/noropazarlama-nedir\">N\u00f6ropazarlama<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/agizdan-agiza-pazarlama-nedir\">A\u011f\u0131zdan A\u011f\u0131za Pazarlama<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/inbound-pazarlama-nedir\">Inbound Pazarlama<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/outbound-pazarlama-nedir\">Outbound Pazarlama<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/gerilla-pazarlama-nedir\">Gerilla Pazarlama<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/viral-pazarlama-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Viral Pazarlama<\/a><\/li>\n<\/ul>\n\n\n\n<p>Ni\u015f pazarlama neden \u00f6nemlidir ve nas\u0131l yap\u0131l\u0131r konusu size hitap ediyorsa, blog k\u0131sm\u0131ndan konuya ili\u015fkin <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama-kariyerine-nasil-baslanir\">Dijital Pazarlama Kariyerine Nas\u0131l Ba\u015flan\u0131r?<\/a> blo\u011fumuzu ziyaret edebilirsiniz.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Ni\u015f Pazarlama Nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>K\u00fc\u00e7\u00fck bir kitlenin ihtiya\u00e7lar\u0131na g\u00f6re \u00fcretim yapmay\u0131 hedefleyen bir pazarlama stratejisidir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Ni\u015f Pazarlama ve Ni\u015f Pazar Aras\u0131ndaki Fark Nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Genel anlamda ni\u015f pazar k\u00fc\u00e7\u00fck bir pazar alan\u0131n\u0131 olu\u015ftururken ni\u015f pazarlama k\u00fc\u00e7\u00fck bir hedef kitleyi hedef al\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Ni\u015f Pazarlama Karl\u0131 m\u0131?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Bu alanda daha az sat\u0131\u015f ger\u00e7ekle\u015ftirilmesine ra\u011fmen daha y\u00fcksek gelirler elde edilir. M\u00fc\u015fterilerin istekleri do\u011frultusunda \u00fcretim ger\u00e7ekle\u015fti\u011fi i\u00e7in m\u00fc\u015fteriler bu \u00fcr\u00fcnlerin fiyatlar\u0131n\u0131 vermeye haz\u0131rl\u0131kl\u0131 olur.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Ni\u015f pazarlama nedir; Niche marketing olarak da bilinen ni\u015f pazarlama, benzer ihtiya\u00e7lar\u0131 bulunan k\u00fc\u00e7\u00fck bir t\u00fcketici grubunun ihtiya\u00e7lar\u0131n\u0131 hedef olarak belirleyen bir pazarlama stratejisidir. Ni\u015f pazar ise, k\u00fc\u00e7\u00fck bir t\u00fcketici grubunun gereksinimlerini kar\u015f\u0131lamak amac\u0131 ile olu\u015fturulan k\u00fc\u00e7\u00fck bir pazar alan\u0131d\u0131r. G\u00fcn\u00fcm\u00fczde, pazarlama sekt\u00f6r\u00fcn\u00fcn geli\u015fmesi ile birlikte hemen hemen her i\u015f [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ni\u015f Pazarlama Nedir? Ni\u015f Pazarlama Nas\u0131l Yap\u0131l\u0131r? | Dopinger<\/title>\n<meta name=\"description\" content=\"Ni\u015f pazarlama nedir ve dijital pazarlama alan\u0131nda neden bu kadar \u00f6nemlidir? Ni\u015f pazarlama hakk\u0131nda merak ettiklerinizi detaylar\u0131yla \u00f6\u011frenin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ni\u015f Pazarlama Nedir? Ni\u015f Pazarlama Nas\u0131l Yap\u0131l\u0131r? | Dopinger\" \/>\n<meta property=\"og:description\" content=\"Ni\u015f pazarlama nedir ve dijital pazarlama alan\u0131nda neden bu kadar \u00f6nemlidir? Ni\u015f pazarlama hakk\u0131nda merak ettiklerinizi detaylar\u0131yla \u00f6\u011frenin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-08T14:11:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T05:18:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/04\/nis-pazarlama.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"Ni\u015f Pazarlama Nedir?\",\"datePublished\":\"2021-04-08T14:11:52+00:00\",\"dateModified\":\"2024-10-01T05:18:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama\"},\"wordCount\":1072,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/04\/nis-pazarlama.jpg\",\"articleSection\":[\"Dijital Pazarlama\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama\",\"name\":\"Ni\u015f Pazarlama Nedir? Ni\u015f Pazarlama Nas\u0131l Yap\u0131l\u0131r? | Dopinger\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/04\/nis-pazarlama.jpg\",\"datePublished\":\"2021-04-08T14:11:52+00:00\",\"dateModified\":\"2024-10-01T05:18:02+00:00\",\"description\":\"Ni\u015f pazarlama nedir ve dijital pazarlama alan\u0131nda neden bu kadar \u00f6nemlidir? Ni\u015f pazarlama hakk\u0131nda merak ettiklerinizi detaylar\u0131yla \u00f6\u011frenin.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#faq-question-1617868837980\"},{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#faq-question-1617868865354\"},{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#faq-question-1617868885419\"}],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#primaryimage\",\"url\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/04\/nis-pazarlama.jpg\",\"contentUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/04\/nis-pazarlama.jpg\",\"width\":1248,\"height\":832,\"caption\":\"Ni\u015f Pazarlama Nedir?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.dopinger.com\/tr\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dijital Pazarlama\",\"item\":\"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ni\u015f Pazarlama Nedir?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#website\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/\",\"name\":\"Dopinger SEO ve Dijital Pazarlama Ajans\u0131\",\"description\":\"Dijital pazarlama ve SEO hakk\u0131nda yaz\u0131lan makalelere Dopinger blog adresinden ula\u015fabilirsiniz.\",\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"alternateName\":\"Dopinger\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dopinger.com\/tr\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\",\"name\":\"Dopinger\",\"alternateName\":\"Dopinger SEO ve Dijital Pazarlama Ajans\u0131\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png\",\"contentUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png\",\"width\":157,\"height\":48,\"caption\":\"Dopinger\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dopingertr\/\",\"https:\/\/x.com\/dopingertr\",\"https:\/\/www.instagram.com\/dopingertr\/\",\"https:\/\/www.linkedin.com\/company\/dopinger-trr\/\",\"https:\/\/tr.pinterest.com\/dopingerseo\/\",\"https:\/\/www.youtube.com\/dopingertr\",\"https:\/\/www.udemy.com\/user\/dopingertr\/\",\"https:\/\/accessland.live\/profile\/bilgi-a3c9C\",\"https:\/\/www.tiktok.com\/@dijitalpazarlama\",\"https:\/\/www.reddit.com\/user\/dopigertr\",\"https:\/\/soundcloud.com\/dopinger-tr\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\",\"name\":\"Halil \u0130brahim Er\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2022\/10\/halil-ibrahim-er-96x96.png\",\"contentUrl\":\"https:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2022\/10\/halil-ibrahim-er-96x96.png\",\"caption\":\"Halil \u0130brahim Er\"},\"description\":\"Dijital Pazarlama Uzman\u0131 olarak yakla\u015f\u0131k 9 senelik bilgi birikimine sahibim. Web adresim dopinger.com \u00fczerinden sizlere g\u00fcncel bilgiler payla\u015farak, bilgi aktar\u0131m\u0131 yapmaktay\u0131m. Dopinger blog \u00fczerinde Teknik SEO, Site \u0130\u00e7i SEO, E-Ticaret SEO, Yaz\u0131l\u0131m, Tasar\u0131m konular\u0131nda T\u00fcrk\u00e7e i\u00e7erikler \u00fcretmekteyim ve payla\u015fmaktay\u0131m.\",\"sameAs\":[\"https:\/\/www.dopinger.com\/tr\/blog\/author\/halilibrahimer\",\"https:\/\/www.facebook.com\/groups\/seooo\",\"https:\/\/www.instagram.com\/halilibrahimer_seo\/\",\"https:\/\/tr.linkedin.com\/in\/halilibrahimer\",\"https:\/\/tr.pinterest.com\/dopingerseo\/\",\"https:\/\/x.com\/halil_ibrahimer\",\"https:\/\/www.youtube.com\/c\/DopingerTR\"],\"url\":\"http:\/\/www.dopinger.com\/tr\/blog\/author\/halilibrahimer\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#faq-question-1617868837980\",\"position\":1,\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#faq-question-1617868837980\",\"name\":\"Ni\u015f Pazarlama Nedir?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"K\u00fc\u00e7\u00fck bir kitlenin ihtiya\u00e7lar\u0131na g\u00f6re \u00fcretim yapmay\u0131 hedefleyen bir pazarlama stratejisidir.\",\"inLanguage\":\"tr\"},\"inLanguage\":\"tr\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#faq-question-1617868865354\",\"position\":2,\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#faq-question-1617868865354\",\"name\":\"Ni\u015f Pazarlama ve Ni\u015f Pazar Aras\u0131ndaki Fark Nedir?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Genel anlamda ni\u015f pazar k\u00fc\u00e7\u00fck bir pazar alan\u0131n\u0131 olu\u015ftururken ni\u015f pazarlama k\u00fc\u00e7\u00fck bir hedef kitleyi hedef al\u0131r.\",\"inLanguage\":\"tr\"},\"inLanguage\":\"tr\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#faq-question-1617868885419\",\"position\":3,\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#faq-question-1617868885419\",\"name\":\"Ni\u015f Pazarlama Karl\u0131 m\u0131?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Bu alanda daha az sat\u0131\u015f ger\u00e7ekle\u015ftirilmesine ra\u011fmen daha y\u00fcksek gelirler elde edilir. M\u00fc\u015fterilerin istekleri do\u011frultusunda \u00fcretim ger\u00e7ekle\u015fti\u011fi i\u00e7in m\u00fc\u015fteriler bu \u00fcr\u00fcnlerin fiyatlar\u0131n\u0131 vermeye haz\u0131rl\u0131kl\u0131 olur.\",\"inLanguage\":\"tr\"},\"inLanguage\":\"tr\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ni\u015f Pazarlama Nedir? Ni\u015f Pazarlama Nas\u0131l Yap\u0131l\u0131r? | Dopinger","description":"Ni\u015f pazarlama nedir ve dijital pazarlama alan\u0131nda neden bu kadar \u00f6nemlidir? Ni\u015f pazarlama hakk\u0131nda merak ettiklerinizi detaylar\u0131yla \u00f6\u011frenin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama","og_locale":"tr_TR","og_type":"article","og_title":"Ni\u015f Pazarlama Nedir? Ni\u015f Pazarlama Nas\u0131l Yap\u0131l\u0131r? | Dopinger","og_description":"Ni\u015f pazarlama nedir ve dijital pazarlama alan\u0131nda neden bu kadar \u00f6nemlidir? Ni\u015f pazarlama hakk\u0131nda merak ettiklerinizi detaylar\u0131yla \u00f6\u011frenin.","og_url":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama","og_site_name":"SEO &amp; Dijital Pazarlama Blogu","article_publisher":"https:\/\/www.facebook.com\/dopingertr\/","article_author":"https:\/\/www.facebook.com\/groups\/seooo","article_published_time":"2021-04-08T14:11:52+00:00","article_modified_time":"2024-10-01T05:18:02+00:00","og_image":[{"width":1248,"height":832,"url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/04\/nis-pazarlama.jpg","type":"image\/jpeg"}],"author":"Halil \u0130brahim Er","twitter_card":"summary_large_image","twitter_creator":"@halil_ibrahimer","twitter_site":"@dopingertr","twitter_misc":{"Yazan:":"Halil \u0130brahim Er","Tahmini okuma s\u00fcresi":"6 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#article","isPartOf":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama"},"author":{"name":"Halil \u0130brahim Er","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c"},"headline":"Ni\u015f Pazarlama Nedir?","datePublished":"2021-04-08T14:11:52+00:00","dateModified":"2024-10-01T05:18:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama"},"wordCount":1072,"commentCount":0,"publisher":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#organization"},"image":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/04\/nis-pazarlama.jpg","articleSection":["Dijital Pazarlama"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#respond"]}]},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama","url":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama","name":"Ni\u015f Pazarlama Nedir? Ni\u015f Pazarlama Nas\u0131l Yap\u0131l\u0131r? | Dopinger","isPartOf":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#primaryimage"},"image":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/04\/nis-pazarlama.jpg","datePublished":"2021-04-08T14:11:52+00:00","dateModified":"2024-10-01T05:18:02+00:00","description":"Ni\u015f pazarlama nedir ve dijital pazarlama alan\u0131nda neden bu kadar \u00f6nemlidir? Ni\u015f pazarlama hakk\u0131nda merak ettiklerinizi detaylar\u0131yla \u00f6\u011frenin.","breadcrumb":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#faq-question-1617868837980"},{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#faq-question-1617868865354"},{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#faq-question-1617868885419"}],"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#primaryimage","url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/04\/nis-pazarlama.jpg","contentUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/04\/nis-pazarlama.jpg","width":1248,"height":832,"caption":"Ni\u015f Pazarlama Nedir?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.dopinger.com\/tr\/blog"},{"@type":"ListItem","position":2,"name":"Dijital Pazarlama","item":"https:\/\/www.dopinger.com\/tr\/blog\/dijital-pazarlama"},{"@type":"ListItem","position":3,"name":"Ni\u015f Pazarlama Nedir?"}]},{"@type":"WebSite","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#website","url":"https:\/\/www.dopinger.com\/tr\/blog\/","name":"Dopinger SEO ve Dijital Pazarlama Ajans\u0131","description":"Dijital pazarlama ve SEO hakk\u0131nda yaz\u0131lan makalelere Dopinger blog adresinden ula\u015fabilirsiniz.","publisher":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#organization"},"alternateName":"Dopinger","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dopinger.com\/tr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#organization","name":"Dopinger","alternateName":"Dopinger SEO ve Dijital Pazarlama Ajans\u0131","url":"https:\/\/www.dopinger.com\/tr\/blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png","contentUrl":"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/03\/dopinger-blog-logo.png","width":157,"height":48,"caption":"Dopinger"},"image":{"@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dopingertr\/","https:\/\/x.com\/dopingertr","https:\/\/www.instagram.com\/dopingertr\/","https:\/\/www.linkedin.com\/company\/dopinger-trr\/","https:\/\/tr.pinterest.com\/dopingerseo\/","https:\/\/www.youtube.com\/dopingertr","https:\/\/www.udemy.com\/user\/dopingertr\/","https:\/\/accessland.live\/profile\/bilgi-a3c9C","https:\/\/www.tiktok.com\/@dijitalpazarlama","https:\/\/www.reddit.com\/user\/dopigertr","https:\/\/soundcloud.com\/dopinger-tr"]},{"@type":"Person","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c","name":"Halil \u0130brahim Er","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2022\/10\/halil-ibrahim-er-96x96.png","contentUrl":"https:\/\/www.dopinger.com\/tr\/blog\/wp-content\/uploads\/2022\/10\/halil-ibrahim-er-96x96.png","caption":"Halil \u0130brahim Er"},"description":"Dijital Pazarlama Uzman\u0131 olarak yakla\u015f\u0131k 9 senelik bilgi birikimine sahibim. Web adresim dopinger.com \u00fczerinden sizlere g\u00fcncel bilgiler payla\u015farak, bilgi aktar\u0131m\u0131 yapmaktay\u0131m. Dopinger blog \u00fczerinde Teknik SEO, Site \u0130\u00e7i SEO, E-Ticaret SEO, Yaz\u0131l\u0131m, Tasar\u0131m konular\u0131nda T\u00fcrk\u00e7e i\u00e7erikler \u00fcretmekteyim ve payla\u015fmaktay\u0131m.","sameAs":["https:\/\/www.dopinger.com\/tr\/blog\/author\/halilibrahimer","https:\/\/www.facebook.com\/groups\/seooo","https:\/\/www.instagram.com\/halilibrahimer_seo\/","https:\/\/tr.linkedin.com\/in\/halilibrahimer","https:\/\/tr.pinterest.com\/dopingerseo\/","https:\/\/x.com\/halil_ibrahimer","https:\/\/www.youtube.com\/c\/DopingerTR"],"url":"http:\/\/www.dopinger.com\/tr\/blog\/author\/halilibrahimer"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#faq-question-1617868837980","position":1,"url":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#faq-question-1617868837980","name":"Ni\u015f Pazarlama Nedir?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"K\u00fc\u00e7\u00fck bir kitlenin ihtiya\u00e7lar\u0131na g\u00f6re \u00fcretim yapmay\u0131 hedefleyen bir pazarlama stratejisidir.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#faq-question-1617868865354","position":2,"url":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#faq-question-1617868865354","name":"Ni\u015f Pazarlama ve Ni\u015f Pazar Aras\u0131ndaki Fark Nedir?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Genel anlamda ni\u015f pazar k\u00fc\u00e7\u00fck bir pazar alan\u0131n\u0131 olu\u015ftururken ni\u015f pazarlama k\u00fc\u00e7\u00fck bir hedef kitleyi hedef al\u0131r.","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#faq-question-1617868885419","position":3,"url":"https:\/\/www.dopinger.com\/tr\/blog\/nis-pazarlama#faq-question-1617868885419","name":"Ni\u015f Pazarlama Karl\u0131 m\u0131?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Bu alanda daha az sat\u0131\u015f ger\u00e7ekle\u015ftirilmesine ra\u011fmen daha y\u00fcksek gelirler elde edilir. M\u00fc\u015fterilerin istekleri do\u011frultusunda \u00fcretim ger\u00e7ekle\u015fti\u011fi i\u00e7in m\u00fc\u015fteriler bu \u00fcr\u00fcnlerin fiyatlar\u0131n\u0131 vermeye haz\u0131rl\u0131kl\u0131 olur.","inLanguage":"tr"},"inLanguage":"tr"}]}},"_links":{"self":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/4245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/comments?post=4245"}],"version-history":[{"count":1,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/4245\/revisions"}],"predecessor-version":[{"id":29295,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/posts\/4245\/revisions\/29295"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/media\/18777"}],"wp:attachment":[{"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/media?parent=4245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/categories?post=4245"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.dopinger.com\/tr\/blog\/wp-json\/wp\/v2\/tags?post=4245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}