{"id":3729,"date":"2021-02-15T11:20:12","date_gmt":"2021-02-15T11:20:12","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=3729"},"modified":"2024-08-12T15:25:50","modified_gmt":"2024-08-12T12:25:50","slug":"logo-tasarimi-nasil-yapilir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/logo-tasarimi-nasil-yapilir","title":{"rendered":"Logo Tasar\u0131m\u0131 Nas\u0131l Yap\u0131l\u0131r? Logo Tasar\u0131m\u0131 \u0130\u00e7in Kullan\u0131lan Programlar"},"content":{"rendered":"\n

Bir markan\u0131n, takip\u00e7ileri \u00fczerinde olumlu bir alg\u0131 olu\u015fturabilmesi ad\u0131na en \u00f6nemli bile\u015fenlerinden biri logosudur. \u00d6zellikle, sekt\u00f6re uzak insanlar, markayla b\u00fct\u00fcnle\u015fmi\u015f bir logo tasarlayabilmenin kolay oldu\u011funu zannedebilir. Ancak, ”Logo tasar\u0131m\u0131 nas\u0131l yap\u0131l\u0131r?” sorusunun cevab\u0131, asl\u0131nda zannedildi\u011fi kadar kolay de\u011fildir. Markan\u0131n g\u00f6rsel kimli\u011finin en b\u00fcy\u00fck par\u00e7as\u0131 kabul edilebilecek logo, \u00e7e\u015fitli grafik ve yaz\u0131 tiplerinin harmanlanmas\u0131ndan \u00e7ok daha fazlas\u0131d\u0131r.<\/p>\n\n\n\n

\u00d6ncelikle, logo olu\u015fturmak i\u00e7in yarat\u0131c\u0131 ve ele\u015ftirel d\u00fc\u015f\u00fcnmenin \u015fart oldu\u011funu vurgulamak gerekir. Bu do\u011frultuda, bir tasar\u0131mc\u0131 olarak markan\u0131n ihtiya\u00e7lar\u0131n\u0131 do\u011fru bi\u00e7imde analiz edebilmelisiniz. Ayr\u0131ca, tasar\u0131m\u0131 yeniden yarat\u0131ma tabi tutabilmelisiniz. Ancak, bunu yapabilmeniz i\u00e7in planl\u0131 bir \u00e7al\u0131\u015fmay\u0131 da gereklilikler listesine eklemelisiniz. Logo tasarlama a\u015famas\u0131nda yararlanabilece\u011finiz baz\u0131 p\u00fcf noktalar ve ipu\u00e7lar\u0131 bulunmaktad\u0131r. Yaz\u0131m\u0131z\u0131n devam\u0131n\u0131 inceleyip, ”Logo tasar\u0131m\u0131 nas\u0131l yap\u0131l\u0131r?” sorusu hakk\u0131nda verdi\u011fimiz ipu\u00e7lar\u0131n\u0131 g\u00f6rebilirsiniz. Sonras\u0131nda ise logo tasar\u0131m\u0131 i\u00e7in kullan\u0131lan en iyi grafik tasar\u0131m programlar\u0131<\/a> sizin i\u00e7in listeleyece\u011fiz.<\/p>\n\n\n

\n
\"logo<\/figure><\/div>\n\n\n

<\/span>Logo Tasar\u0131m\u0131 Nas\u0131l Yap\u0131l\u0131r?<\/span><\/h2>\n\n\n\n

\u0130yi bir logo; resimler ya da kelimelerden \u00e7ok daha fazlas\u0131n\u0131 bar\u0131nd\u0131r\u0131r. Genellikle tecr\u00fcbeli tasar\u0131mc\u0131lar, iyi bir logonun marka hakk\u0131nda bir hikaye anlatt\u0131\u011f\u0131n\u0131 belirtir. Yani, logonun kim oldu\u011funuz ve ne yapt\u0131\u011f\u0131n\u0131zla ilgili ilk izlenimleri olu\u015fturdu\u011funu s\u00f6yleyebiliriz. Peki, markayla b\u00f6ylesine b\u00fct\u00fcnle\u015fen bir logo tasar\u0131m\u0131 nas\u0131l yap\u0131l\u0131r? <\/p>\n\n\n\n

Her ne kadar bunun haz\u0131r bir \u00e7\u00f6z\u00fcm\u00fc olmasa da a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 tasar\u0131m s\u00fcre\u00e7lerinizde uygulamay\u0131 deneyebilirsiniz. <\/p>\n\n\n\n

Logo tasar\u0131m\u0131 yapma ad\u0131mlar\u0131 \u015fu \u015fekildedir;<\/p>\n\n\n\n

    \n
  1. \u0130lham al\u0131n,<\/li>\n\n\n\n
  2. Logolar hakk\u0131nda ara\u015ft\u0131rmalar yap\u0131n,<\/li>\n\n\n\n
  3. Kendi yarat\u0131m s\u00fcre\u00e7lerinizi planlay\u0131n,<\/li>\n\n\n\n
  4. Logonun i\u015flevini analiz edin, <\/li>\n\n\n\n
  5. Markan\u0131n kimli\u011fini anlamaya \u00e7al\u0131\u015f\u0131n,<\/li>\n\n\n\n
  6. Tasar\u0131m stilinize karar verin,<\/li>\n\n\n\n
  7. T\u00fcm \u00e7izimlerinizi saklay\u0131n,<\/li>\n<\/ol>\n\n\n\n

    1. \u0130lham Al\u0131n<\/h3>\n\n\n\n

    \u00d6zellikle\nsekt\u00f6rde yeniyseniz ba\u015fka markalar\u0131n logolar\u0131n\u0131 incelemenin yanl\u0131\u015f oldu\u011funu\nd\u00fc\u015f\u00fcnebilirsiniz. Halbuki kopyalamaya \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131z s\u00fcrece ba\u015fka markalardan\nilham alman\u0131z\u0131n hi\u00e7bir sak\u0131ncas\u0131 yoktur. \u00c7al\u0131\u015ft\u0131\u011f\u0131n\u0131z markayla ayn\u0131 sekt\u00f6rde\nyer alan i\u015fletmeler sizde bir noktaya kadar fikirler uyand\u0131racakt\u0131r.<\/p>\n\n\n\n

    Bunun yan\u0131nda, yaln\u0131zca sekt\u00f6r i\u00e7i bir inceleme yapmak zorunda de\u011filsiniz. Deviant Art ya da Dribbble gibi siteler, ilham alabilece\u011finiz pek \u00e7ok farkl\u0131 yarat\u0131c\u0131 \u00e7al\u0131\u015fma bar\u0131nd\u0131r\u0131r. Tasar\u0131m s\u00fcre\u00e7lerinin d\u0131\u015f\u0131nda bile bu t\u00fcr sitelerde vakit ge\u00e7irerek sizi heyecanland\u0131racak \u00e7al\u0131\u015fmalarla kar\u015f\u0131la\u015fabilirsiniz. Ayr\u0131ca Logo Gala gibi logo tasar\u0131m\u0131 odakl\u0131 sitelerde yer alan farkl\u0131 \u00e7al\u0131\u015fmalar\u0131 da inceleyebilirsiniz.<\/p>\n\n\n

    \n
    \"logo<\/figure><\/div>\n\n\n

    2. Logolar Hakk\u0131nda Her \u015eeyi \u00d6\u011frenmeye \u00c7al\u0131\u015f\u0131n<\/h3>\n\n\n\n

    ”Logo tasar\u0131m\u0131<\/mark> nas\u0131l yap\u0131l\u0131r<\/mark>?” sorusunu ara\u015ft\u0131rmadan i\u015fe koyulmay\u0131n. Efektif bir logo, benzersiz ve g\u00f6rsel a\u00e7\u0131dan harekete ge\u00e7irici olmal\u0131d\u0131r. Ayn\u0131 zamanda, logolar markan\u0131n hizmetleriyle tutarl\u0131 bir forma sahiptir. B\u00f6ylelikle, ama\u00e7lanan mesaj\u0131 markan\u0131n takip\u00e7ilerine aktarabilmesi hedeflenmektedir. Bu do\u011frultuda iyi tasarlanm\u0131\u015f bir logunun marka kimli\u011fi<\/a> haline gelece\u011fini g\u00f6zden ka\u00e7\u0131rmamal\u0131sn\u0131z. Dolay\u0131s\u0131yla, tasar\u0131m s\u00fcrecindeki muhtemel karma\u015f\u0131kl\u0131k logonun son haline yans\u0131mamal\u0131d\u0131r. \u00c7\u00fcnk\u00fc bir logonun kal\u0131c\u0131 olabilmesi i\u00e7in anla\u015f\u0131lmas\u0131 kolay, ak\u0131lda yer eden ve \u00e7ok y\u00f6nl\u00fc bir tasar\u0131ma sahip olmas\u0131 beklenmektedir.<\/p>\n\n\n

    \n
    \"logo<\/figure><\/div>\n\n\n

    3. Kendi Yarat\u0131m S\u00fcrecinizi Planlay\u0131n<\/h3>\n\n\n\n

    Tasarlama s\u00fcreciyle ilgili do\u011frudan tavsiyeler vermek ideal \u00e7\u00f6z\u00fcm de\u011fildir. \u00c7\u00fcnk\u00fc her tasar\u0131mc\u0131n\u0131n kendine \u00f6zg\u00fc bir yakla\u015f\u0131m\u0131 vard\u0131r. Nitekim, \u00e7o\u011funlukla bu s\u00fcrecin do\u011frusal bir bi\u00e7imde ilerlemedi\u011fi de bir ger\u00e7ektir. Ancak yine de dikkat etmeniz gereken baz\u0131 noktalar\u0131 vurgulamak m\u00fcmk\u00fcnd\u00fcr:<\/p>\n\n\n\n

      \n
    • Ba\u015flang\u0131\u00e7ta m\u00fc\u015fterinizle detayl\u0131 bir bi\u00e7imde g\u00f6r\u00fc\u015fmelisiniz. Yapaca\u011f\u0131n\u0131z tasar\u0131mla ilgili ihtiya\u00e7 duyabilece\u011finiz her t\u00fcrden bilgiyi alman\u0131z son derece \u00f6nemlidir.<\/li>\n\n\n\n
    • M\u00fc\u015fterinin ge\u00e7mi\u015fi ve sekt\u00f6r\u00fc hakk\u0131nda ara\u015ft\u0131rma yapman\u0131z, marka kimli\u011fine daha uygun bir logo tasarlaman\u0131za yard\u0131mc\u0131 olabilmektedir.<\/li>\n\n\n\n
    • M\u00fc\u015fterinizin nas\u0131l bir tasar\u0131m istedi\u011fini anlamak i\u00e7in \u00e7e\u015fitli trendler \u00fczerinden g\u00f6r\u00fc\u015f al\u0131\u015fveri\u015fi yapabilirsiniz.<\/li>\n\n\n\n
    • Bunlar\u0131n sonras\u0131nda genel bir \u015fablon \u00fczerinden \u00e7izimlerinize ba\u015flayabilirsiniz.<\/li>\n\n\n\n
    • Ard\u0131ndan, k\u0131sa bir ara vererek fikrin olgunla\u015fmas\u0131n\u0131 beklemek \u00e7o\u011fu tasar\u0131mc\u0131n\u0131n kulland\u0131\u011f\u0131 bir y\u00f6ntemdir. Nitekim bu t\u00fcrden bir nefes alma kendi yapt\u0131\u011f\u0131n\u0131z i\u015fe daha objektif yakla\u015fman\u0131za da katk\u0131 sa\u011flar. Dolay\u0131s\u0131yla, muhtemel eksiklikleri daha kolay g\u00f6rebilirsiniz.<\/li>\n\n\n\n
    • Ard\u0131ndan as\u0131l tasar\u0131m\u0131n\u0131z\u0131 ger\u00e7ekle\u015ftirerek m\u00fc\u015fteriye sunabilirsiniz. Ancak, \u00e7o\u011fu durumda m\u00fc\u015fterinin birka\u00e7 kez revize istemesi son derece do\u011fald\u0131r. Gelen yeni brief’lere g\u00f6re tasar\u0131m\u0131n\u0131zda birka\u00e7 d\u00fczenleme daha yapman\u0131z gerekebilir.<\/li>\n<\/ul>\n\n\n
      \n
      \"logo<\/figure><\/div>\n\n\n

      4. Logonun Marka \u0130\u00e7in \u0130\u015flevini Belirleyin<\/h3>\n\n\n\n

      Logolar ve\nmarka hakk\u0131nda edindi\u011finiz bilgileri g\u00f6z \u00f6n\u00fcnde bulundurarak logonuzun i\u015flevini\nbelirlemeniz gerekir. Tasar\u0131m s\u00fcrecinde, markan\u0131n neden b\u00f6yle bir logoya\nihtiya\u00e7 duyaca\u011f\u0131 sorusunu cevaplamaya \u00e7al\u0131\u015fmak sizi do\u011fru sonu\u00e7lara\ny\u00f6nlendirebilmektedir. \u00d6rne\u011fin, i\u015fletmenin yeni ya da sekt\u00f6rdeki rekabet\u00e7i\nfirmalardan biri olup olmad\u0131\u011f\u0131 da logonuzun farkl\u0131 i\u015flevlere sahip olmas\u0131n\u0131\ngerektirebilir. Bu anlamda logo, firman\u0131n hedeflerini destekleyecek t\u00fcrden\nolmal\u0131d\u0131r.<\/p>\n\n\n\n

      Bu ad\u0131m\u0131 etkili bir bi\u00e7imde ger\u00e7ekle\u015ftirmek i\u00e7in yukar\u0131da belirtti\u011fimiz gibi markan\u0131n ge\u00e7mi\u015fini ara\u015ft\u0131rmaya vakit ay\u0131rabilirsiniz. Nitekim, logo tasarlamak yaln\u0131zca g\u00f6z al\u0131c\u0131 bir g\u00f6rsellik meydana getirmekten ibaret de\u011fildir. Aksine hedefiniz marka i\u00e7in bir konsept olu\u015fturmak olmal\u0131d\u0131r. Dolay\u0131s\u0131yla i\u015fletme ile hedef kitle aras\u0131nda do\u011fru bir ileti\u015fim pozisyonu kurabilmeniz gerekir. Bu do\u011frultuda markan\u0131n ge\u00e7mi\u015fi hakk\u0131nda bir ara\u015ft\u0131rma yapman\u0131z logonun i\u015flevini belirlemekte size olduk\u00e7a yard\u0131mc\u0131 olabilmektedir.<\/p>\n\n\n\n

      5. Markan\u0131n Kimli\u011fini Anlamaya \u00c7al\u0131\u015f\u0131n<\/h3>\n\n\n\n

      Logo, en basit tabiriyle markan\u0131n g\u00f6rsel kimli\u011finin en b\u00fcy\u00fck par\u00e7as\u0131d\u0131r. B\u00f6ylesine y\u00fcksek bir uyum i\u00e7in, tasar\u0131mc\u0131n\u0131n da marka kimli\u011finin temellerini anlamas\u0131 gerekir. Bu noktada, i\u015fletmenin sundu\u011fu hizmet ya da \u00fcr\u00fcnlere de\u011fil; onu benzersiz k\u0131lan\u0131n ne oldu\u011funa odaklanmal\u0131s\u0131n\u0131z. Bu anlamda, pek \u00e7ok usta tasar\u0131mc\u0131n\u0131n m\u00fc\u015fterilerine y\u00f6neltti\u011fi baz\u0131 klasik sorulardan bahsetmek m\u00fcmk\u00fcnd\u00fcr:<\/p>\n\n\n\n

        \n
      • Neden bir logo tasarlamak istiyorsunuz? Bu soru her ne kadar daha \u00e7ok logonun i\u015fleviyle ilgili olsa da marka kimli\u011fini de ortaya \u00e7\u0131karacakt\u0131r. \u00c7\u00fcnk\u00fc her i\u015fletme, \u00f6ne \u00e7\u0131kan bir \u00f6zelli\u011fini kimli\u011finin bir par\u00e7as\u0131 haline getirmek ister.<\/li>\n\n\n\n
      • Markan\u0131z\u0131 nas\u0131l tarif edersiniz? M\u00fc\u015fterinizin kendi i\u015fletmesini tarif etmek istemek olduk\u00e7a geni\u015f kapsaml\u0131 bir sorudur. Ancak, logonun ger\u00e7ek\u00e7i bir hikaye yaratabilmek i\u00e7in b\u00f6yle bir anlat\u0131ya ihtiya\u00e7 duyabilece\u011fi ihtimalini az\u0131msamamal\u0131s\u0131n\u0131z.<\/li>\n\n\n\n
      • M\u00fc\u015fterileriniz markan\u0131z\u0131 nas\u0131l tarif ederdi? Bu sorunun yan\u0131t\u0131n\u0131 yaln\u0131zca m\u00fc\u015fterinizden alman\u0131z yetmeyebilir. E\u011fer detayl\u0131 bir ara\u015ft\u0131rma yapacak kadar vaktiniz varsa ge\u00e7mi\u015f m\u00fc\u015fterilerin marka hakk\u0131nda yapt\u0131klar\u0131 yorumlar\u0131 inceleyebilirsiniz. \u0130\u015fletmenin karakterini anlayabilmek i\u00e7in bu t\u00fcr ara\u015ft\u0131rmalar olduk\u00e7a yard\u0131mc\u0131d\u0131r.<\/li>\n<\/ul>\n\n\n
        \n
        \"tasar\u0131m<\/figure><\/div>\n\n\n

        6. Tasar\u0131m Stilinize Karar Verin<\/h3>\n\n\n\n

        Marka ve logonun i\u015flevi hakk\u0131nda net bir fikre sahip oldu\u011funuza inand\u0131ktan sonra bu ad\u0131ma ge\u00e7ebilirsiniz. Bu noktada, art\u0131k edindi\u011finiz bilgileri renk ve grafiklere d\u00f6n\u00fc\u015ft\u00fcrmeniz gerekir. Ancak tasar\u0131m s\u00fcrecindeki t\u00fcm elementleri bir arada de\u011ferlendirmek olduk\u00e7a yorucu olabilir. Bu nedenle ad\u0131m ad\u0131m ilerlemeyi s\u00fcrd\u00fcrmelisiniz.<\/p>\n\n\n\n

        Logonuzda net \u00e7izgilere karar vermeden \u00f6nce, konsept ve stil \u00fczerinde karar vermeniz \u00e7ok daha do\u011fru olacakt\u0131r. \u00c7al\u0131\u015ft\u0131\u011f\u0131n\u0131z i\u015fletmenin hizmet tarz\u0131na g\u00f6re y\u00f6nelebilece\u011finiz farkl\u0131 stiller vard\u0131r. Ayn\u0131 zamanda, stil tercihinde markan\u0131n hedef kitlesinin \u00f6nem arz etti\u011fini g\u00f6zden ka\u00e7\u0131rmamal\u0131s\u0131n\u0131z. Gelin, tercih edebilece\u011finiz farkl\u0131 stillere biraz daha yak\u0131ndan bakal\u0131m:<\/p>\n\n\n\n

          \n
        • Klasik: <\/strong>Trendlere g\u00f6re tasarlanm\u0131\u015f bir logo hi\u00e7 \u015f\u00fcphesiz ba\u015flang\u0131\u00e7ta son derece heyecan vericidir. Ancak, b\u00f6yle bir logonun k\u0131sa s\u00fcrede eskiyebilece\u011fini unutmamak gerekir. Klasik bir stil ise kal\u0131c\u0131l\u0131\u011f\u0131n vazge\u00e7ilmez unsurlar\u0131ndan biridir. Ayr\u0131ca klasik bir tasar\u0131mla daha geni\u015f ve genel kullan\u0131c\u0131 kitlesine eri\u015febilirsiniz. \u00c7\u0131lg\u0131n renk paletlerine, grafiklere ya da yaz\u0131 fontlar\u0131na ihtiya\u00e7 duymaks\u0131z\u0131n g\u00fcvenilir bir imaj olu\u015fturabilirsiniz.<\/li>\n\n\n\n
        • Retro: <\/strong>Vintage ve retro tasar\u0131mlar, nostaljik yap\u0131lar\u0131yla son y\u0131llar\u0131n en kal\u0131c\u0131 trendleri aras\u0131nda bulunuyor. Nitekim nostalji hissinin yaratt\u0131\u011f\u0131 g\u00fc\u00e7l\u00fc ba\u011flanma etkisi bu durumu son derece do\u011fal bir hale getirmektedir. Bu do\u011frultuda tasarlanm\u0131\u015f bir logoyla markan\u0131n m\u00fc\u015fterileriyle farkl\u0131 zamanda bir etkile\u015fim kurmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/li>\n\n\n\n
        • Modern \u2013 Minimalist: <\/strong>Temiz ve minimalist \u00e7al\u0131\u015fmalar \u00e7o\u011fu zaman yenilik\u00e7i ve modern bir imaj ortaya \u00e7\u0131kar\u0131r. Pek \u00e7ok marka bu nedenle tasar\u0131mlar\u0131nda daha az ayr\u0131nt\u0131 ve daha \u00e7ok bo\u015fluk ister. Ayr\u0131ca bu t\u00fcrden sade tasar\u0131mlar\u0131n son derece \u015f\u0131k bir g\u00f6rsellik yaratt\u0131\u011f\u0131n\u0131 da kabul etmek gerekir.<\/li>\n\n\n\n
        • E\u011flenceli:<\/strong> Genellikle gen\u00e7 kitleye hitap etmesi planlanan logolarda pop\u00fcler se\u00e7im e\u011flenceli ve ilgin\u00e7 tasar\u0131mlard\u0131r. Daha \u00e7ok dinamizm ve arkada\u015f\u00e7a bir atmosfer olu\u015fturmaya y\u00f6nelik bu tasar\u0131mlar\u0131n olduk\u00e7a zor oldu\u011funu belirtmeliyiz. Pek \u00e7ok marka bu t\u00fcrden logolar kullansa da gen\u00e7lerle bu t\u00fcrden bir etkile\u015fim yakalamay\u0131 ba\u015faramaz. Dolay\u0131s\u0131yla logonun sakil kalmamas\u0131 i\u00e7in ciddi bir \u00e7aba sarf etmeniz gerekebilmektedir.<\/li>\n<\/ul>\n\n\n\n

          7. T\u00fcm \u00c7izimlerinizi Saklay\u0131n<\/h3>\n\n\n\n

          \u00c7o\u011fu tasar\u0131mc\u0131 bir proje i\u00e7in birden fazla eskizle \u00e7al\u0131\u015f\u0131r. Tasar\u0131m s\u00fcrecinin bir noktas\u0131ndan sonra ise bu eskizlerden biri \u00f6ne \u00e7\u0131kar ve di\u011ferlerinden vazge\u00e7ilir. Logo tasar\u0131m\u0131 i\u00e7in de ayn\u0131 durum ge\u00e7erlidir. Ancak sizlere son olarak verebilece\u011fimiz ipucu bu t\u00fcrden eskizlerinizi saklaman\u0131z \u015feklinde olacak. Hangi eskizi geli\u015ftirmeye devam edece\u011finize ba\u015flarda karar verseniz bile, di\u011fer eskizlerinizi yok etmeyin. Bu t\u00fcr eskizler bir m\u00fc\u015fteri i\u00e7in i\u015fe yaramasa bile ba\u015fka bir m\u00fc\u015fteri i\u00e7in olduk\u00e7a kullan\u0131\u015fl\u0131 olabilir. Ayr\u0131ca, zaman zaman ilham a\u00e7\u0131s\u0131ndan t\u0131kand\u0131\u011f\u0131n\u0131z d\u00f6nemler ya\u015faman\u0131z muhtemeldir. B\u00f6yle d\u00f6nemlerde kullanmad\u0131\u011f\u0131n\u0131z eskizlere g\u00f6z gezdirmek yeniden yarat\u0131m i\u00e7in iyi fikirlere bulman\u0131za son derece katk\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n

          \n
          \"logo<\/figure><\/div>\n\n\n

          <\/span>Logo Tasar\u0131m\u0131 \u0130\u00e7in Kullan\u0131lan Programlar<\/span><\/h2>\n\n\n\n

          Logo tasar\u0131m s\u00fcrecinde yapabileceklerinize g\u00f6z att\u0131ktan sonra s\u0131ra logo tasar\u0131m\u0131nda yararlanabilece\u011finiz programlara geldi. Her ne kadar kalem ve ka\u011f\u0131t \u00f6nemini korumaya devam etse de g\u00fcn\u00fcm\u00fczde pek \u00e7ok tasar\u0131mc\u0131 i\u015fin b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fc dijital ortamda halletmektedir. Peki, logo tasar\u0131m\u0131 i\u00e7in en \u00e7ok kullan\u0131lan programlar hangileridir? Sizler i\u00e7in kullanabilece\u011finiz en iyi logo tasar\u0131m programlar\u0131n\u0131 listeledik:<\/p>\n\n\n

          \n
          \"adobe<\/figure><\/div>\n\n\n

          1. Adobe Illustrator<\/h3>\n\n\n\n

          \u0130lk kez 1985 y\u0131l\u0131nda piyasaya s\u00fcr\u00fclen Adobe, hi\u00e7 \u015f\u00fcphesiz tasar\u0131m denildi\u011finde akla gelen en \u00f6nemli firmalardan birdir. Bu do\u011frultuda Adobe Illustrator, \u00f6zellikle vekt\u00f6r d\u00fczenleme alan\u0131nda lider yaz\u0131l\u0131m olmay\u0131 s\u00fcrd\u00fcr\u00fcyor diyebiliriz. Logo tasar\u0131m\u0131n\u0131n her a\u015famas\u0131nda kullanabilece\u011finiz ara\u00e7lar, f\u0131r\u00e7alar, perspektif \u0131zgaralar\u0131 ve \u00e7ok daha fazlas\u0131yla Adobe Illustrator size neredeyse her \u015feyi vadediyor.<\/p>\n\n\n\n

          Ayr\u0131ca\nIllustrator\u2019un \u00f6ne \u00e7\u0131kan \u00f6zelliklerinden biri de herhangi bir g\u00f6rseli i\u00e7eri\naktarman\u0131za izin vermesidir. \u00d6zellikle ka\u011f\u0131t kalem kullanmay\u0131 da s\u00fcrd\u00fcren bir\ntasar\u0131mc\u0131ysan\u0131z iki y\u00f6ntemi harmanlaman\u0131z i\u00e7in olduk\u00e7a uygun bir platformdur.\n\u00c7izimlerinizi geometrik vekt\u00f6rlerle s\u00fcsleyebilir ya da \u00fczerlerinde \u00e7e\u015fitli\nde\u011fi\u015fiklikler yapabilirsiniz.<\/p>\n\n\n\n

          Adobe\nIllustrator Windows ve MacOS i\u015fletim sistemlerinde kullan\u0131lmaya uygundur. Ancak\n30 g\u00fcnl\u00fck deneme s\u00fcreci d\u0131\u015f\u0131nda program, ayl\u0131k abonelik sistemiyle kullan\u0131labilmektedir.\nAyr\u0131ca \u00fclkemiz \u015fartlar\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda ayl\u0131k abonelik \u00fccretinin \u00e7ok da\nd\u00fc\u015f\u00fck olmad\u0131\u011f\u0131n\u0131 belirtmek gerekir. Yine de 100 GB\u2019l\u0131k bulut depolama alan\u0131nda\nyer alan ek \u00f6zellikler ve Adobe Portfolio, Fonts ve Spark gibi hizmetler Illustrator\u2019u\n\u00e7ekici k\u0131lmaya yetmektedir.<\/p>\n\n\n

          \n
          \"logo<\/figure><\/div>\n\n\n

          2. Logo Design Studio Pro<\/h3>\n\n\n\n

          Logo\ntasar\u0131m\u0131nda yararlanabilece\u011finiz bir di\u011fer i\u015flevsel program Logo Design Studio\nPro\u2019dur. Illustrator\u2019e g\u00f6re vekt\u00f6r kullan\u0131m\u0131 a\u00e7\u0131s\u0131ndan daha zay\u0131f olsa da daha\npratik bir kullan\u0131m sundu\u011funu da belirtmek gerekir. Buna ek olarak Logo Design\nStudio Pro, 2000\u2019i a\u015fk\u0131n logo \u015fablonu ve \u00e7ok daha fazla yaz\u0131 fontu ve \u015fekil\nbar\u0131nd\u0131r\u0131r. Ayr\u0131ca bu haz\u0131r \u015fablonlar \u00fczerinde de geni\u015f \u00f6l\u00e7\u00fcde de\u011fi\u015fiklikler\nyapabilmeniz m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n

          Logo Design\nStudio Pro\u2019nun g\u00fc\u00e7l\u00fc yan\u0131 yumu\u015fak bir \u00f6\u011frenme e\u011frisine sahip olmas\u0131d\u0131r. Bu\nnedenle \u00f6zellikle sekt\u00f6re yeni ad\u0131m at\u0131yorsan\u0131z h\u0131zl\u0131 bir giri\u015f yapman\u0131za\nyard\u0131mc\u0131 olabilir. Ancak yine de Illustrator kadar geni\u015f ve tatmin edici bir\ndeneyim sunmad\u0131\u011f\u0131n\u0131 vurgulamak gerekir. Dolay\u0131s\u0131yla bir noktadan sonra farkl\u0131\nbir programa ge\u00e7me ihtiyac\u0131 hissedebilirsiniz.<\/p>\n\n\n\n

          Logo Design\nStudio Pro, yaln\u0131zca Windows i\u015fletim sistemi i\u00e7in piyasaya s\u00fcr\u00fclm\u00fc\u015ft\u00fcr. Ayr\u0131ca\nAdobe \u00fcr\u00fcnlerinin aksine tek seferlik bir \u00fccretle tamamen sat\u0131n alman\u0131z da\nm\u00fcmk\u00fcnd\u00fcr. E\u011fer MacOS i\u015fletim sistemine sahip bir bilgisayar kullan\u0131yorsan\u0131z\nprogram\u0131n web tabanl\u0131 ve abonelik \u00fczerinden \u00e7al\u0131\u015fan ikincil s\u00fcr\u00fcm\u00fcn\u00fc tercih\nedebilirsiniz.<\/p>\n\n\n

          \n
          \"designhill\"<\/figure><\/div>\n\n\n

          3. Designhill<\/h3>\n\n\n\n

          Bu listedeki\nprogramlara k\u0131yasla \u00e7ok daha yeni olan Designhill, 2014\u2019te \u00e7\u0131k\u0131\u015f yapan\n\u00e7evrimi\u00e7i bir servistir. Kitle kaynakl\u0131 bir platform olan Designhill\u2019in\ng\u00fcn\u00fcm\u00fczde yakla\u015f\u0131k bir milyon aktif kullan\u0131c\u0131s\u0131 vard\u0131r. \u00d6zellikle yeni\nba\u015flayanlar i\u00e7in servis, son derece i\u015flevsel ara\u00e7lar sunmaktad\u0131r. Programda yer\nalan yapay zeka destekli ara\u00e7lar tasar\u0131m becerisinin \u00f6nemini ikinci plana\natmaktad\u0131r.<\/p>\n\n\n\n

          Designhill\n\u00fczerinde logo olu\u015fturmak ve diledi\u011finiz kadar zaman harcamak \u00fccretsizdir. Ancak\nbe\u011fendi\u011finiz bir tasar\u0131m\u0131 bilgisayar\u0131n\u0131za indirmek i\u00e7in belli \u00fccretler \u00f6demeniz\ngereklidir. Bu noktada d\u00fc\u015f\u00fck \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc bir dosya i\u00e7in daha d\u00fc\u015f\u00fck bir \u00fccret\n\u00f6demek de se\u00e7enekler aras\u0131ndad\u0131r. Ayr\u0131ca program taray\u0131c\u0131 tabanl\u0131 oldu\u011fu i\u00e7in\nher t\u00fcrl\u00fc i\u015fletim sistemi \u00fczerinden kullan\u0131labilir.<\/p>\n\n\n

          \n
          \"canva\"<\/figure><\/div>\n\n\n

          4. Canva<\/h3>\n\n\n\n

          2012 y\u0131l\u0131nda\nkurulmu\u015f olan Canva, \u00f6zellikle sosyal medyay\u0131 hedef alan bir servistir. Bu\ndo\u011frultuda kullan\u0131c\u0131lar\u0131n s\u00fcr\u00fckle b\u0131rak y\u00f6ntemiyle bannerlar ve g\u00f6rseller\nolu\u015fturmas\u0131na imkan verir. Ayn\u0131 \u015fekilde logo tasar\u0131m\u0131 i\u00e7in de belli bir noktaya\nkadar kullan\u0131lmaya uygundur. Ayr\u0131ca tasar\u0131mlar i\u00e7in \u00f6demeniz gereken \u00fccretlerin\nde olduk\u00e7a d\u00fc\u015f\u00fck oldu\u011funu vurgulamak gerekir.<\/p>\n\n\n\n

          Canva\u2019n\u0131n kolay bir kullan\u0131ma sahip \u00fccretsiz bir logo olu\u015fturucusu da vard\u0131r. Burada belirli \u015fablonlar se\u00e7erek haz\u0131r bir logo meydana getirmeniz m\u00fcmk\u00fcnd\u00fcr. Dilerseniz bu \u015fablonlar \u00fczerinde belli noktalarda de\u011fi\u015fiklik yapabilirsiniz. Ayr\u0131ca premium olarak sunulan \u015fablonlar\u0131 sat\u0131n alarak tasar\u0131m se\u00e7eneklerinizi geli\u015ftirebilirsiniz.<\/p>\n\n\n\n

          <\/div>\n\n
          \n

          <\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/span><\/h2>\n
          \n
          \n
          \n
          \n Logo tasar\u0131m\u0131 i\u00e7in kullan\u0131labilecek en iyi programlar nelerdir?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
          \n
          \n

          Adobe Illustrator, Logo Design Studio Pro, Designhill ve Canva logo tasar\u0131m\u0131 i\u00e7in en iyi kullan\u0131labilecek en iyi programlardan biridir. <\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

          \n
          \n Photoshop logo i\u00e7in iyi bir program m\u0131d\u0131r?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
          \n
          \n

          Photoshop standart g\u00f6rsel tasar\u0131mlar\u0131 i\u00e7in ideal bir programd\u0131r ancak logo tasar\u0131mlar\u0131 i\u00e7in kullan\u0131c\u0131 ad\u0131na zaman kayb\u0131d\u0131r.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

          \n
          \n Logo tasar\u0131m\u0131n\u0131 nas\u0131l olu\u015fturabilirim?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
          \n
          \n

          Logo tasar\u0131m\u0131n\u0131 yapaca\u011f\u0131n\u0131 \u015firketin tarz\u0131n\u0131 ve renklerini belirleyin. Bu noktada \u015firketin misyonlar\u0131n\u0131 ve sekt\u00f6r\u00fcn\u00fc g\u00f6z \u00f6n\u00fcnde bulundurabilirsiniz. Ard\u0131ndan \u00fccretsiz bir tasar\u0131m program\u0131 kullanarak hayalinizdeki tasar\u0131m\u0131 ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

          Bir markan\u0131n, takip\u00e7ileri \u00fczerinde olumlu bir alg\u0131 olu\u015fturabilmesi ad\u0131na en \u00f6nemli bile\u015fenlerinden biri logosudur. \u00d6zellikle, sekt\u00f6re uzak insanlar, markayla b\u00fct\u00fcnle\u015fmi\u015f bir logo tasarlayabilmenin kolay oldu\u011funu zannedebilir. Ancak, ”Logo tasar\u0131m\u0131 nas\u0131l yap\u0131l\u0131r?” sorusunun cevab\u0131, asl\u0131nda zannedildi\u011fi kadar kolay de\u011fildir. Markan\u0131n g\u00f6rsel kimli\u011finin en b\u00fcy\u00fck par\u00e7as\u0131 kabul edilebilecek logo, \u00e7e\u015fitli grafik ve […]<\/p>\n","protected":false},"author":4,"featured_media":19129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-3729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tasarim","entry"],"yoast_head":"\nLogo Tasar\u0131m\u0131 Nas\u0131l Yap\u0131l\u0131r? Hangi Programlar Kullan\u0131l\u0131r?| Dopinger<\/title>\n<meta name=\"description\" content=\"Logo tasar\u0131m\u0131 nas\u0131l yap\u0131l\u0131r? Logo tasar\u0131m\u0131 s\u0131ras\u0131nda kullan\u0131lan programlar nelerdir? 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