{"id":3547,"date":"2021-01-14T07:07:16","date_gmt":"2021-01-14T07:07:16","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=3547"},"modified":"2024-08-07T10:39:14","modified_gmt":"2024-08-07T07:39:14","slug":"google-siralama-kaybinin-nedenleri","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/google-siralama-kaybinin-nedenleri","title":{"rendered":"Google S\u0131ralama Kayb\u0131n\u0131n Nedenleri Nelerdir?"},"content":{"rendered":"\n<p>SEO \u00e7al\u0131\u015fmalar\u0131 s\u0131ras\u0131nda veya daha sonras\u0131nda Google s\u0131ralamalar\u0131nda d\u00fc\u015f\u00fc\u015f ya\u015fayabilmeniz m\u00fcmk\u00fcnd\u00fcr. Web sitesi sahipleri Google s\u0131ralama kayb\u0131n\u0131n nedenleri olarak bir ya da iki ihtimalle \u00fczerinde durmaktad\u0131r. Fakat Google s\u0131ralaman\u0131z\u0131 etkileyen bir\u00e7ok neden bulunmaktad\u0131r. Sitenizin s\u0131ralama kaybetme nedenlerini bulman\u0131z ve bu sorunu olu\u015fturan problemleri h\u0131zl\u0131 bir \u015fekilde \u00e7\u00f6zmeniz, eski s\u0131ralaman\u0131za ula\u015fman\u0131z a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemlidir. Google s\u0131ralama kayb\u0131 ya\u015faman\u0131zda etkili olacak ba\u015fl\u0131ca nedenleri a\u015fa\u011f\u0131da ba\u015fl\u0131klarda sizler i\u00e7in derledik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-Manuel-Ceza-Alma\"><\/span>1.&nbsp;Manuel Ceza Alma<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ceza alan siteler, arama motoru s\u0131ralamalar\u0131nda birden \u00e7ok anahtar kelimede 10 ile 20 s\u0131ra d\u00fc\u015f\u00fc\u015f ya\u015fayabilirler. Genellikle Google algoritma g\u00fcncellemelerinden sonra ger\u00e7ekle\u015fen algoritmik cezan\u0131n tersine, manuel cezalar web sitesine \u00f6zel olarak uygulanmaktad\u0131r ve bu durum google s\u0131ralama kayb\u0131n\u0131n nedenleri olarak ilk s\u0131rada yer al\u0131r.<\/p>\n\n\n\n<p>Cezalar yetkili Google \u00e7al\u0131\u015fanlar\u0131 taraf\u0131ndan manuel olarak verilmektedir. Manuel ceza ald\u0131ktan sonra gerekli d\u00fczeltmeleri yapsan\u0131z bile eski s\u0131ralaman\u0131za kavu\u015fmak istiyorsan\u0131z tekrardan de\u011ferlendirme iste\u011fi g\u00f6ndermeniz gereklidir. Manuel ceza alman\u0131z\u0131 sa\u011flayacak baz\u0131 durumlar \u015f\u00f6yledir;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sitenize do\u011fal olmayan back-linkler eklemeniz\nbuna neden olabilir. Bu linklerin tespit edilip, kald\u0131r\u0131lmas\u0131 gerekmektedir. <\/li>\n\n\n\n<li>Sitenizin hacklenmesi ile birlikte birtak\u0131m\nihlaller ya\u015fanm\u0131\u015f olabilir.<\/li>\n\n\n\n<li>Sitenize giren kullan\u0131c\u0131lar\u0131n olu\u015fturdu\u011fu spam\ni\u00e7erikler manuel ceza alman\u0131za neden olabilir. Reklam i\u00e7erikli link bar\u0131nd\u0131ran\nyorumlar\u0131 engellemeniz bunun \u00f6n\u00fcne ge\u00e7menize yard\u0131mc\u0131 olacakt\u0131r.<\/li>\n\n\n\n<li>\u0130ntihal yapman\u0131z bu cezay\u0131 yemenize neden\nolabilir. \u00d6zg\u00fcn i\u00e7erik olu\u015fturmaya ve kopyala yap\u0131\u015ft\u0131r i\u00e7eriklerden uzak\ndurmaya dikkat edin.<\/li>\n\n\n\n<li>Sitenizde gizli y\u00f6nlendirmeler bulunuyorsa bu da\nceza alman\u0131z\u0131 sa\u011flayabilmektedir. Sitenizdeki y\u00f6nlendirmeleri s\u0131k s\u0131k kontrol\nedin ve \u015f\u00fcpheli buldu\u011funuz URL\u2019leri sitenizden kald\u0131r\u0131n.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Algoritma\nG\u00fcncellemeleri<\/li>\n<\/ul>\n\n\n\n<p>Web sitesi sahipleri ile yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, Google s\u0131ralamalar\u0131nda ya\u015fan\u0131lan kay\u0131plar\u0131n %23\u2019\u00fc algoritma g\u00fcncellemelerinden sonra g\u00f6r\u00fclmektedir. Kullan\u0131c\u0131lar\u0131na daha iyi hizmet verebilmek i\u00e7in Google, mevcut arama algoritmas\u0131nda s\u0131k s\u0131k de\u011fi\u015fikler ve yeni g\u00fcncellemeler yapmaktad\u0131r. Bu de\u011fi\u015fikler ile birlikte indeksleme listelerinde de\u011fi\u015fikler oldu\u011fundan baz\u0131 web sitelerinin Google s\u0131ralamalar\u0131 d\u00fc\u015febilmektedir. Bu da istenmeyen bir durumdur. Algoritma g\u00fcncellemeleri iki \u015fekilde olmaktad\u0131r. Birinci se\u00e7enekte tamamiyle yeni bir algoritma olu\u015fturulur. \u0130kinci se\u00e7enekte var olan bir algoritman\u0131n \u00fczerinde de\u011fi\u015fiklikler yap\u0131l\u0131r. \u0130lk se\u00e7enek, k\u00fc\u00e7\u00fck web sitelerinin s\u0131ralamalar\u0131nda genellikle daha y\u0131k\u0131c\u0131 olmaktad\u0131r. Bu g\u00fcncellemelerin sonras\u0131nda site sahiplerinin yapabilece\u011fi tek \u015fey sitelerine daha fazla kullan\u0131c\u0131 \u00e7ekmenin legal yollar\u0131n\u0131 bulmak ve sitelerine gelen kullan\u0131c\u0131lar\u0131n orada kalmalar\u0131n\u0131 sa\u011flamakt\u0131r. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-guncellemeleri-nereden-takip-edilir\" target=\"_blank\" rel=\"noreferrer noopener\">Google g\u00fcncellemeleri neden ve nas\u0131l takip edilmeli<\/a> yaz\u0131m\u0131z\u0131 okuyarak bilgi edinebilirsiniz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/01\/google-siralama-kaybi-neden-olur.png\" alt=\"Google S\u0131ralama Kayb\u0131 Neden Olur?\" class=\"wp-image-3550\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-Rakip-Site-Tarafindan-Gecilme\"><\/span>2. Rakip Site Taraf\u0131ndan Ge\u00e7ilme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yayg\u0131n olarak ya\u015fanan bu durumda, rakip sitelerin i\u00e7erik ve\nkullan\u0131c\u0131 bak\u0131m\u0131ndan sizden \u00fcst\u00fcn hale gelmesi ile s\u0131ralaman\u0131z d\u00fc\u015fmektedir.\nSekt\u00f6rdeki pazar pay\u0131n\u0131z\u0131 korumak ve s\u0131ralaman\u0131z\u0131 yukar\u0131larda tutmak i\u00e7in,\nrakiplerinizin i\u00e7eriklerini ve sosyal medya hesaplar\u0131n\u0131 iyi incelemeniz\ngerekmektedir. Bu y\u00f6ntemle eksiklerinizi tespit ederek d\u00fczeltebilir ve tekrar\ns\u0131ralamadaki yerinize geri d\u00f6nme \u015fans\u0131 yakalayabilirsiniz. Rakiplerinizin\n\u00f6n\u00fcnde yer almak i\u00e7in sitenizde yer alan i\u00e7erikleri olu\u015ftururken 3 temel amaca\nuygun olarak ilerleyin. etkili i\u00e7erik olu\u015fturmada i\u015finize yarayacak 3 temel\nama\u00e7 \u015f\u00f6yledir;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Kullan\u0131c\u0131 amac\u0131n\u0131 anlamak:<\/em><\/strong>\nOlu\u015fturdu\u011funuz i\u00e7erikler ne kadar iyi olursa olsun, kullan\u0131c\u0131lar genellikle\nsadece i\u015flerine yarayacak olan k\u0131s\u0131mlarla ilgilenirler. \u0130\u00e7eriklerinizi\nolu\u015ftururken mevcut konuyla alakal\u0131 a\u00e7\u0131klamal\u0131 anlat\u0131mlar, inceleme ve\nkar\u015f\u0131la\u015ft\u0131rma tablolar\u0131 kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekmenize yarayacakt\u0131r.<\/li>\n\n\n\n<li><strong><em>\u0130\u00e7erik bi\u00e7imlendirme:<\/em><\/strong> Sitenizde\nbulunan i\u00e7eriklerin yerlerini belli etmek i\u00e7in do\u011fru bir i\u00e7 linkleme hatt\u0131\nkurmal\u0131s\u0131n\u0131z. Kullan\u0131c\u0131lar\u0131n okuma s\u0131ras\u0131nda yorulmas\u0131n\u0131 ve konudan\ns\u0131k\u0131lmalar\u0131n\u0131 engellemek ad\u0131na her paragrafta maximum 4-5 c\u00fcmle kullanmaya\ndikkat edin. Video, resim ve infografiklerin kullan\u0131m\u0131na \u00f6zen g\u00f6sterin.<\/li>\n\n\n\n<li><strong><em>\u0130\u00e7erik do\u011frulu\u011fu:<\/em><\/strong> Sahte i\u00e7eriklerin\nkullan\u0131lmas\u0131 ile kullan\u0131c\u0131 \u00e7ekme i\u015flemlerini yayg\u0131n olarak uygulayan siteler\nbulunmaktad\u0131r. Bu i\u00e7eriklerin kullan\u0131lmas\u0131 ba\u015flang\u0131\u00e7ta i\u015finize yarar gibi\ng\u00f6r\u00fcnse de uzun vadede kullan\u0131c\u0131 say\u0131n\u0131z\u0131 ciddi oranda azaltacakt\u0131r. Ayr\u0131ca dilbilgisi\nkurallar\u0131na uygun bir \u015fekilde yaz\u0131lm\u0131\u015f olan i\u00e7erikler kullan\u0131c\u0131lar\u0131n sizi\ntercih etmesine olanak sa\u011flayarak s\u0131ralaman\u0131z\u0131 y\u00fckseltmeniz konusunda yard\u0131mc\u0131\nolacakt\u0131r.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-Negatif-SEO-Saldirilari\"><\/span>3. Negatif SEO Sald\u0131r\u0131lar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/negatif-seo-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Negatif SEO<\/a> Google s\u0131ralama kayb\u0131n\u0131n nedenleri aras\u0131nda yer alan etik d\u0131\u015f\u0131 bir y\u00f6ntemdir. Rakiplerinizin sizin arama motoru s\u0131ralamalar\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcrmek i\u00e7in uygulad\u0131klar\u0131 bir dizi operasyonu kapsamaktad\u0131r. Etkili bir negatif SEO sald\u0131r\u0131s\u0131ndan sonra b\u00fcy\u00fck bir s\u0131ralama kayb\u0131 ya\u015faman\u0131z olas\u0131d\u0131r. En \u00e7ok uygulanan iki sald\u0131r\u0131 tipi \u015f\u00f6yledir;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Do\u011fal olmayan link g\u00f6nderme:<\/em><\/strong>\nRakiplerinizin d\u00fczenledi\u011fi bu sald\u0131r\u0131 tekni\u011finde, alakas\u0131z sitelerden anahtar\nkelime ile gizlenmi\u015f bir\u00e7ok link \u00e7\u0131k\u0131\u015f\u0131 yap\u0131lmaktad\u0131r. Bu da s\u0131ralaman\u0131z\u0131\nd\u00fc\u015f\u00fcrebilecek etkenlerdendir. Bunun tespiti i\u00e7in SEO SpyGlass arac\u0131n\u0131\nkullanabilirsiniz.<\/li>\n\n\n\n<li><strong><em>\u0130\u00e7erik kaz\u0131ma:<\/em><\/strong> Hedef al\u0131nan sitedeki\ni\u00e7eriklerin birebir kopyalanmas\u0131 ya da belirli bir k\u0131sm\u0131n\u0131n de\u011fi\u015ftirilerek yeni\nbir i\u00e7erikmi\u015f gibi rakip siteye y\u00fcklenmesi ile yap\u0131l\u0131r. Kopyalama i\u015fleminin\nyap\u0131ld\u0131\u011f\u0131 sitenin Pagerank de\u011ferinin sizin sitenizden y\u00fcksek olmas\u0131 durumunda\nGoogle s\u0131ralamas\u0131nda rank\u2019\u0131 y\u00fcksek olan site \u00fcst\u00fcn\u00fcze \u00e7\u0131kacakt\u0131r.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-Meta-Aciklama-Degisiklikleri\"><\/span>4.&nbsp;Meta A\u00e7\u0131klama De\u011fi\u015fiklikleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Meta a\u00e7\u0131klamar\u0131n\u0131zda ya da ba\u015fl\u0131klar\u0131n\u0131zda yapt\u0131\u011f\u0131n\u0131z de\u011fi\u015fikler\nkullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131n de\u011fi\u015fmesine neden olabilmektedir.&nbsp; Bunun anla\u015f\u0131lmas\u0131 i\u00e7in Google Search Console\narac\u0131n\u0131 kullanabilirsiniz. Console arac\u0131nda bulunan arama sorgular\u0131n\u0131za\ngiderek, t\u0131klama oran\u0131 ve konum sekmelerini se\u00e7ti\u011finizde kar\u015f\u0131n\u0131za konuma ba\u011fl\u0131\nt\u0131klama oranlar\u0131n\u0131z gelecektir. Bu metriklerin son zamanlardaki de\u011fi\u015fimlerine\ng\u00f6re d\u00fc\u015f\u00fc\u015fleri tespit edebilirsiniz. Gerekli tespitlerin yap\u0131lmas\u0131n\u0131n ard\u0131ndan\ns\u0131ralamas\u0131 d\u00fc\u015fen kelimeleri se\u00e7erek optimize etmeniz i\u015finize yarayacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-Sayfa-Hizi-Dusuklugu\"><\/span>5.&nbsp;Sayfa H\u0131z\u0131 D\u00fc\u015f\u00fckl\u00fc\u011f\u00fc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google s\u0131rlaman\u0131z\u0131 etkileyen en \u00f6nemli kriterlerden birisi de\nsitenizin y\u00fcklenme h\u0131z\u0131d\u0131r. Sayfa h\u0131zlar\u0131 arama s\u0131ralaman\u0131z\u0131 etkilemenin\nyan\u0131nda kullan\u0131c\u0131 deneyimini de etkilemektedir. Sayfan\u0131za ekledi\u011finiz\ni\u00e7eriklerin y\u00fcksek boyutlu olmas\u0131 veya di\u011fer teknik aksakl\u0131klardan dolay\u0131\nsitenizde ya\u015fanacak t\u00fcm yava\u015fl\u0131klar arama s\u0131ralaman\u0131z\u0131 olumsuz bir \u015fekilde\netkilemektedir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-Referans-Linklerin-Azalmasi\"><\/span>6.&nbsp;Referans Linklerin Azalmas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Web siteniz var oldu\u011fu s\u00fcrece di\u011fer sitelerden referans linkleri almaktad\u0131r. Bir ba\u015fka web sitesinin sizin i\u00e7eriklerinizi referans g\u00f6stererek ba\u015fka bir i\u00e7erikte kullanmas\u0131 sitenizin Google nezdindeki yerini olumlu etkilemektedir. Bu referans linklerin kald\u0131r\u0131lmas\u0131 veya yok olmas\u0131 da sitenizin arama s\u0131ralamas\u0131n\u0131 olumsuz y\u00f6nde etkilemektedir. Genellikle bir veya iki anahtar kelimenizde g\u00f6r\u00fcld\u00fc\u011f\u00fc i\u00e7in \u00e7ok ciddi sonu\u00e7lara yol a\u00e7mamaktad\u0131r. Referans linklerinizi geri kazanmak istedi\u011finizde yapman\u0131z gereken en mant\u0131kl\u0131 \u015fey, site sahiplerine mail at\u0131p linkleri g\u00fcncellemelerini istemektir. Mevcut backlinklerinizi ayl\u0131k olarak analiz etmeniz bu gibi sorunlarda ya\u015fayaca\u011f\u0131n\u0131z kay\u0131plar\u0131 aza indirecektir. Te\u015fhisi h\u0131zl\u0131 konulan sorunlar genellikle daha h\u0131zl\u0131 \u00e7\u00f6z\u00fcme ula\u015ft\u0131r\u0131l\u0131rlar.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"957\" height=\"467\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/01\/google-siralama-kaybi-nasil-engellenir.jpg\" alt=\"Google S\u0131ralama Kayb\u0131 Nas\u0131l Engellenir? \" class=\"wp-image-3551\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/01\/google-siralama-kaybi-nasil-engellenir.jpg 957w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/01\/google-siralama-kaybi-nasil-engellenir-768x375.jpg 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7-Fazla-Reklam-Vermek\"><\/span>7.&nbsp;Fazla Reklam Vermek<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google her ne kadar b\u00fcy\u00fck bir reklamc\u0131l\u0131k \u015firketi olsa da a\u011f\u0131nda\ntuttu\u011fu web sitelerinin fazla reklam vermesini istememektedir. Bu y\u00fczden Google\nAds y\u00f6nergelerinde belirtilen reklam adedinden fazla reklam kullan\u0131ld\u0131\u011f\u0131nda\nsitenizin arama motoru s\u0131ralamas\u0131 d\u00fc\u015f\u00fcr\u00fclebilmektedir. Ayr\u0131ca sitelere konulan\nPop-up reklamlar da Google\u2019\u0131n dikkat etti\u011fi bir di\u011fer konudur. Daha \u00f6nce\nyap\u0131lan bir g\u00fcncelleme ile bu tip reklamlar\u0131 fazla g\u00f6steren siteler Google\ntaraf\u0131ndan cezaland\u0131r\u0131lm\u0131\u015ft\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8-Mobil-Uyumluluk-Sorunlari\"><\/span>8.&nbsp;Mobil Uyumluluk Sorunlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&nbsp;Mobil cihazlar\u0131n, piyasay\u0131 ele ge\u00e7irmesi ile birlikte neredeyse internet kullan\u0131c\u0131lar\u0131n %53\u2019\u00fc mobil cihazlardan internete girmektedir. Bu geli\u015fmeyi g\u00f6z \u00f6n\u00fcnde bulundurarak, kullan\u0131c\u0131lar\u0131n\u0131z\u0131n rahat bir \u015fekilde web deneyimi elde etmesi i\u00e7in sitenizi mobil uyumlu olarak tasarlaman\u0131z \u00f6nemlidir. Aksi takdirde mobil cihaz kullanan kullan\u0131c\u0131lar\u0131 kaybetmenizle birlikte, kullan\u0131c\u0131 say\u0131n\u0131zdaki d\u00fc\u015f\u00fc\u015f arama motoru s\u0131ralaman\u0131zda kay\u0131plar ya\u015fam\u0131n\u0131za neden olacakt\u0131r.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/google-siralama-kaybi-nedenleri.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Dopinger - Google S\u0131ralama Kayb\u0131 Nedenleri g\u00f6m\u00fcs\u00fc.\"><\/object><a id=\"wp-block-file--media-bdf829d2-5104-4adc-a08e-5dc4a0de57ba\" href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/google-siralama-kaybi-nedenleri.pdf\">Dopinger &#8211; Google S\u0131ralama Kayb\u0131 Nedenleri<\/a><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/05\/google-siralama-kaybi-nedenleri.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-bdf829d2-5104-4adc-a08e-5dc4a0de57ba\">\u0130ndir<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9-Kullanici-Deneyimine-Bagli-Kayiplar\"><\/span>9. Kullan\u0131c\u0131 Deneyimine Ba\u011fl\u0131 Kay\u0131plar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google her g\u00fcncellemesi ile birlikte kullan\u0131c\u0131lar\u0131n\u0131n daha iyi hizmet almas\u0131n\u0131 ama\u00e7lamaktad\u0131r. Bu a\u00e7\u0131dan bak\u0131ld\u0131\u011f\u0131nda kullan\u0131c\u0131lar\u0131n\u0131z\u0131, olu\u015fturdu\u011funuz sayfalar ve i\u00e7eriklerle tatmin edemedi\u011finiz s\u00fcrece kullan\u0131c\u0131 say\u0131n\u0131z azalacak ve akabinde s\u0131ralaman\u0131z d\u00fc\u015f\u00fcr\u00fclecektir. Kullan\u0131c\u0131 deneyimini y\u00fcksek tutmak ve analiz edebilmek i\u00e7in bakabilece\u011finiz iki farkl\u0131 metrik bulunmaktad\u0131r. Bunlardan ilki t\u0131klama oranlar\u0131n\u0131z, ikincisi ise ortalama oturum s\u00fcreleridir. T\u0131klanma oranlar\u0131n\u0131 art\u0131rmak i\u00e7in kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekebilecek i\u00e7erikler olu\u015fturman\u0131n yan\u0131nda, kulland\u0131\u011f\u0131n\u0131z ba\u015fl\u0131klar\u0131n da harekete ge\u00e7irici se\u00e7ilmesi \u00f6nemlidir. Oturum s\u00fcrelerinin art\u0131r\u0131lmas\u0131nda da \u00f6nemli bir etki yaratan ba\u015fl\u0131k se\u00e7imi, kaliteli bir i\u00e7erikle birle\u015ftirildi\u011finde oturum s\u00fcrelerinin artmas\u0131n\u0131 sa\u011flamaktad\u0131r. Bunun yan\u0131nda sinir bozucu pop-up reklamlar\u0131n\u0131n kullan\u0131lmas\u0131, d\u00fc\u015f\u00fck sayfa h\u0131z\u0131 ve mobil uyumlu olmama gibi baz\u0131 etkenler, oturum s\u00fcrelerini do\u011frudan etkilemektedir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10-Sitenizi-Tasirken-Yasanan-Kayiplar\"><\/span>10. Sitenizi Ta\u015f\u0131rken Ya\u015fanan Kay\u0131plar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sitenizi http protokol\u00fcnden https protokol\u00fcne ge\u00e7i\u015finde ya da servis sa\u011flay\u0131c\u0131n\u0131z\u0131 de\u011fi\u015ftirirken ya\u015fanabilecek baz\u0131 sorunlar,&nbsp; Google s\u0131ralaman\u0131z\u0131 de\u011fi\u015ftirebilmektedir. Bu nedenle, t\u00fcm sayfalar\u0131n\u0131z\u0131n \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olman\u0131z bu tip kay\u0131plar\u0131n \u00f6n\u00fcne ge\u00e7menizi sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11-Teknik-SEO-Hatalari\"><\/span>11. Teknik SEO Hatalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Noindex ve nofollow kullan\u0131m\u0131nda yapaca\u011f\u0131n\u0131z hatalar s\u0131ralama kayb\u0131 ya\u015faman\u0131za sebep olacakt\u0131r. \u00d6rne\u011fin y\u00fcksek trafik alan ve arama s\u0131ralamas\u0131nda \u00fcstlerde yer alan bir sayfan\u0131za yanl\u0131\u015fl\u0131kla noindex verilirse sayfa bir anda arama motoru sonu\u00e7 sayfas\u0131ndan kald\u0131r\u0131lacakt\u0131r. Bunun yan\u0131nda yanl\u0131\u015f canonical etiketi kullanman\u0131z ya da taranamayan i\u00e7erik problemleri de arama sonu\u00e7lar\u0131nda d\u00fc\u015fmenizi tetikleyebilecek etkenlerdendir.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/site-trafigi-neden-duser\" target=\"_blank\" rel=\"noreferrer noopener\">Site trafi\u011fi neden d\u00fc\u015fer<\/a> yaz\u0131m\u0131z\u0131 okuyarak trafik d\u00fc\u015f\u00fc\u015f\u00fcn\u00fcn potansiyel sebeplerini \u00f6\u011frenin.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Google s\u0131ralama kayb\u0131 neden olur?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>SERP\u2019lerde (arama motoru sonu\u00e7lar\u0131) s\u0131ralama kayb\u0131 ya\u015faman\u0131z \u00e7e\u015fitli sebeplerden kaynakl\u0131 olarak geli\u015febilen bir durumdur. Google manuel cezas\u0131, algoritma g\u00fcncellemeleri, rakip site fakt\u00f6rleri aklan ilk gelen nedeler aras\u0131nda yer almaktad\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Teknik SEO hatalar\u0131 nelerdir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 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18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 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Bu noktada do\u011fal olmayan link g\u00f6nderme en \u00e7ok ger\u00e7ekle\u015ftirilen negatif SEO sald\u0131r\u0131lar\u0131 aras\u0131nda yerini almaktad\u0131r. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>SEO \u00e7al\u0131\u015fmalar\u0131 s\u0131ras\u0131nda veya daha sonras\u0131nda Google s\u0131ralamalar\u0131nda d\u00fc\u015f\u00fc\u015f ya\u015fayabilmeniz m\u00fcmk\u00fcnd\u00fcr. Web sitesi sahipleri Google s\u0131ralama kayb\u0131n\u0131n nedenleri olarak bir ya da iki ihtimalle \u00fczerinde durmaktad\u0131r. Fakat Google s\u0131ralaman\u0131z\u0131 etkileyen bir\u00e7ok neden bulunmaktad\u0131r. Sitenizin s\u0131ralama kaybetme nedenlerini bulman\u0131z ve bu sorunu olu\u015fturan problemleri h\u0131zl\u0131 bir \u015fekilde \u00e7\u00f6zmeniz, eski s\u0131ralaman\u0131za ula\u015fman\u0131z [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1],"tags":[],"class_list":["post-3547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-seo","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google S\u0131ralama Kayb\u0131n\u0131n Nedenleri Nelerdir? - Nas\u0131l \u00d6nlenir?<\/title>\n<meta name=\"description\" content=\"Google s\u0131ralama kayb\u0131n\u0131n nedenleri nelerdir? S\u0131ralama kayb\u0131n\u0131n nas\u0131l engellenir? 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Blog yaz\u0131m\u0131zda yer alan detaylar ile s\u0131ralaman\u0131z\u0131 koruyun!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/google-siralama-kaybinin-nedenleri\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-14T07:07:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-07T07:39:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/01\/google-siralama-kaybinin-nedenleri.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-siralama-kaybinin-nedenleri#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-siralama-kaybinin-nedenleri\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"Google S\u0131ralama Kayb\u0131n\u0131n Nedenleri Nelerdir?\",\"datePublished\":\"2021-01-14T07:07:16+00:00\",\"dateModified\":\"2024-08-07T07:39:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-siralama-kaybinin-nedenleri\"},\"wordCount\":1998,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-siralama-kaybinin-nedenleri#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/01\/google-siralama-kaybinin-nedenleri.jpg\",\"articleSection\":[\"Google SEO\",\"SEO\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/google-siralama-kaybinin-nedenleri#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-siralama-kaybinin-nedenleri\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-siralama-kaybinin-nedenleri\",\"name\":\"Google S\u0131ralama Kayb\u0131n\u0131n Nedenleri Nelerdir? - Nas\u0131l \u00d6nlenir?\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-siralama-kaybinin-nedenleri#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-siralama-kaybinin-nedenleri#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2021\/01\/google-siralama-kaybinin-nedenleri.jpg\",\"datePublished\":\"2021-01-14T07:07:16+00:00\",\"dateModified\":\"2024-08-07T07:39:14+00:00\",\"description\":\"Google s\u0131ralama kayb\u0131n\u0131n nedenleri nelerdir? 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