{"id":3489,"date":"2021-01-11T13:33:49","date_gmt":"2021-01-11T13:33:49","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=3489"},"modified":"2023-11-03T17:06:36","modified_gmt":"2023-11-03T14:06:36","slug":"neural-networks","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/neural-networks","title":{"rendered":"Yapay Sinir A\u011flar\u0131 (Neural Networks) ve SEO\u2019nun Gelece\u011fi"},"content":{"rendered":"\n

Neural networks <\/strong>yani yapay sinir a\u011flar\u0131<\/strong>, g\u00fcn\u00fcm\u00fczde m\u00fc\u015fterilerin yar\u0131s\u0131 arama motorlar\u0131n\u0131 kullanarak marka aramaya ba\u015flamaktad\u0131r. Bu da arama motoru optimizasyonunu (SEO) modern giri\u015fimcili\u011fin dayanak noktas\u0131 haline getirmektedir. Arama motorlar\u0131 aras\u0131nda en yayg\u0131n olarak kullan\u0131lan Google, kullan\u0131c\u0131lar\u0131n neredeyse %75\u2019ine hizmet vermektedir. Hatta bu oran mobil pazarda %90\u2019\u0131n \u00fczerine \u00e7\u0131kmaktad\u0131r. Bu y\u00fczden SEO \u00e7al\u0131\u015fmalar\u0131nda Google\u2019a ekstra \u00f6zen g\u00f6stermek zorunday\u0131z. Fakat web sitesi optimizasyonundaki en b\u00fcy\u00fck sorun odaklanmak de\u011fil, Google\u2019\u0131n arama algoritmalar\u0131n\u0131 s\u00fcrekli de\u011fi\u015ftirmesidir. Bu de\u011fi\u015fimlerin sebebi Google\u2019\u0131n kullan\u0131c\u0131 deneyimini iyile\u015ftirmek i\u00e7in kulland\u0131\u011f\u0131 yapay zeka tabanl\u0131 sistemdir. Neural networks<\/strong> ad\u0131 verilen yapay zeka sistemleri, arama algoritmalar\u0131nda yapt\u0131\u011f\u0131 de\u011fi\u015fimlerle SEO\u2019nun da yap\u0131s\u0131n\u0131 ve gelece\u011fini de\u011fi\u015ftirmektedir.<\/p>\n\n\n\n

<\/span>Yapay Sinir A\u011flar\u0131 (Neural Networks) Nedir? <\/strong><\/span><\/h2>\n\n\n\n

Yapay sinir a\u011flar\u0131 nedir?<\/strong> \u0130nsan beyninin \u00e7al\u0131\u015fma \u015feklini taklit ederek, bir veri k\u00fcmesindeki temel ili\u015fkileri tan\u0131maya \u00e7al\u0131\u015fan yapay zeka \u00f6\u011frenme modelidir. Katmanlar \u015feklinde kurulmu\u015f bir yap\u0131d\u0131r. \u00c7ok katmanl\u0131 olabilece\u011fi gibi tek katmanl\u0131 da olma ihtimali vard\u0131r. Tek katmanl\u0131 neural networks<\/strong> fazla kompleks olmayan sorunlar\u0131n \u00e7\u00f6z\u00fclmesi i\u00e7in kullan\u0131lmaktad\u0131r. \u0130lk katman giri\u015f ve son katman \u00e7\u0131k\u0131\u015f olarak adland\u0131r\u0131l\u0131r. Orta k\u0131s\u0131m gizili katmanlar olarak adland\u0131r\u0131lmaktad\u0131r. Her katmanda belirli bir say\u0131da n\u00f6ron bulunmaktad\u0131r ve bu n\u00f6ronlar sinapslar ile ba\u011flant\u0131l\u0131d\u0131r. Sinapslar ba\u011fl\u0131 olduklar\u0131 n\u00f6rondaki bilginin ne kadar \u00f6nemli oldu\u011funu belirtmek i\u00e7in katsay\u0131lara sahiptirler. Google bu alanda sekt\u00f6r\u00fcnde lider konumda bulunan ve 2014 y\u0131l\u0131nda sat\u0131n alm\u0131\u015f oldu\u011fu DeepMind \u015firketi ile \u00e7al\u0131\u015fmaktad\u0131r. <\/p>\n\n\n

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\"neutral<\/figure><\/div>\n\n\n

<\/span>Yapay Sinir A\u011flar\u0131 SEO\u2019yu Nas\u0131l Etkiler?<\/strong><\/span><\/h2>\n\n\n\n

Makine \u00f6\u011frenimi ve yapay zeka m\u00fchendisli\u011fi<\/a> i\u015f birli\u011fi ile arama sonu\u00e7lar\u0131nda belirgin de\u011fi\u015fiklikler ortaya \u00e7\u0131km\u0131\u015ft\u0131r. Gelen yeni g\u00fcncellemelerle birlikte arama motorunun, kullan\u0131c\u0131n\u0131n arad\u0131\u011f\u0131 kavramlar\u0131 daha iyi anlad\u0131\u011f\u0131n\u0131 ve ona g\u00f6re sonu\u00e7lar g\u00f6sterdi\u011fini g\u00f6rmekteyiz. Makine \u00f6\u011frenimi sayesinde, arama algoritmalar\u0131 web sitesinin i\u00e7eri\u011fini daha derinlemesine inceleyebilmektedir. Bundan dolay\u0131 yeni SEO<\/a> form\u00fclleri olu\u015fturmak, web sitenizin arama s\u0131ralamas\u0131n\u0131n art\u0131r\u0131lmas\u0131nda etkili olacakt\u0131r. Ayr\u0131ca makinelerin arama sorgular\u0131ndaki ba\u015far\u0131s\u0131 ile birlikte, pazarlamac\u0131lar da \u00fcr\u00fcnlerini tan\u0131tmak i\u00e7in kulland\u0131klar\u0131 i\u00e7erikleri olu\u015fturma konusunda daha etkili yollar bulmak zorundad\u0131r. Peki, yapay sinir a\u011flar\u0131 nerelerde kullan\u0131l\u0131r<\/strong>? Yapay sinir a\u011flar\u0131n\u0131n SEO\u2019yu etkiledi\u011fi baz\u0131 noktalar a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n

\u0130\u00e7erik kalitesi<\/h3>\n\n\n\n

Yapay zeka, web sitesi i\u00e7eri\u011fi \u00fczerinde kalite a\u00e7\u0131s\u0131ndan \u00f6nemli de\u011fi\u015fikler yap\u0131lmas\u0131n\u0131 sa\u011flamaktad\u0131r. Google\u2019\u0131n ilk zamanlar\u0131nda, ba\u015far\u0131l\u0131 bir SEO \u00e7al\u0131\u015fmas\u0131, sitenize anahtar kelimeleri doldurman\u0131zla sa\u011flanabiliyordu. Fakat g\u00fcn\u00fcm\u00fczde yapay zeka sisteminin sadece anahtar kelimelere de\u011fil i\u00e7erik kalitesine ve alaka d\u00fczeyi gibi site i\u00e7i SEO<\/a> etkenlerini de incelenmesinden dolay\u0131, SEO \u00e7al\u0131\u015fmalar\u0131n\u0131zda bunlara da dikkat etmeniz gerekmektedir. \u00d6rne\u011fin, blog sitelerindeki i\u00e7eriklerin uzamas\u0131n\u0131n sebebi de yenilenen yapay zeka sistemidir. Etkili bir \u015fekilde \u00fcst s\u0131ralara \u00e7\u0131kman\u0131z i\u00e7in blog sayfan\u0131zdaki metinlerin uzunlu\u011funun en az 1600 kelime olmas\u0131 ve g\u00f6rsel i\u00e7eriklere de dikkat etmeniz \u00f6nerilmektedir. <\/p>\n\n\n\n

Anahtar kelime verimlili\u011fi<\/h3>\n\n\n\n

Sinir a\u011flar\u0131n\u0131n arama motorlar\u0131ndaki algoritmalar\u0131 g\u00fc\u00e7lendirmesiyle birlikte anahtar kelimelerin \u00f6nemi de azalmaktad\u0131r. Google internette arad\u0131\u011f\u0131n\u0131z her i\u00e7eri\u011fin kayd\u0131n\u0131 tutmaktad\u0131r ve bu kay\u0131tlar\u0131n incelenmesi sayesinde sizlere bir dahaki araman\u0131zda daha uyumlu i\u00e7erikler sunacakt\u0131r. Sistemin zamanla daha g\u00fc\u00e7l\u00fc hale gelmesi y\u00fcz\u00fcnden anahtar kelimeye ba\u011fl\u0131 SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n etkileri de azalmaya devam edecektir.<\/p>\n\n\n\n

Sayfa i\u00e7i optimizasyon<\/h3>\n\n\n\n

SEO \u00e7al\u0131\u015fmalar\u0131nda \u00e7ok etkili rol oynayan sayfa i\u00e7i optimizasyon da yapay zekan\u0131n sisteme dahil edilmesi ile eski etkisini kaybetmeye ba\u015flad\u0131. Kullanm\u0131\u015f oldu\u011funuz geri ba\u011flant\u0131lar kaybolmasa bile daha az \u00f6nemli hale gelmektedir. G\u00f6nderilerinize ekledi\u011finiz ba\u011flant\u0131lar\u0131n Google algoritmas\u0131<\/a> taraf\u0131ndan de\u011ferlendirilmesinde izlenen yeni yol sayesinde sistem geri ba\u011flant\u0131<\/a> kalitesini belirlemek i\u00e7in t\u0131klama oranlar\u0131, hemen \u00e7\u0131kma oran\u0131<\/a> gibi g\u00f6stergeleri analiz etmektedir. Bu analizin sonucunda alakas\u0131z linklemeler yapan siteler cezaland\u0131r\u0131lmaktad\u0131r. Kaliteli ba\u011flant\u0131 bulamad\u0131\u011f\u0131n\u0131zda, ba\u011flant\u0131 kullanmaman\u0131z s\u0131ralaman\u0131z a\u00e7\u0131s\u0131ndan olumlu olacakt\u0131r.<\/p>\n\n\n

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\"neural<\/figure><\/div>\n\n\n

\u0130\u00e7eri\u011fe dayal\u0131 arama sonu\u00e7lar\u0131 <\/h3>\n\n\n\n

Makine \u00f6\u011frenimi sayesinde geli\u015fen arama motoru algoritmas\u0131, her gelen arama sorgusunun ba\u011flam\u0131n\u0131 daha rahat anlamaktad\u0131r. Bu sayede kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131na en uygun sonu\u00e7lar\u0131 g\u00f6r\u00fcnt\u00fclemektedir. K\u0131sacas\u0131 kullan\u0131c\u0131lar\u0131n tam olarak arad\u0131\u011f\u0131 i\u00e7eriklerin kar\u015f\u0131lar\u0131na getirilmesini sa\u011flar. \u00d6rne\u011fin, bir mont almay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsunuz ve arama k\u0131sm\u0131na \u201csar\u0131\u201d rengini de eklediniz. Bu durumda arama motoru size t\u00fcm renklerdeki montlar\u0131 g\u00f6stermek yerine sadece sar\u0131 renkteki montlar\u0131 g\u00f6stermektedir. Bu noktada yapaca\u011f\u0131n\u0131z SEO \u00e7al\u0131\u015fmas\u0131n\u0131 \u00fcr\u00fcn\u00fcn\u00fcz\u00fc ki\u015fiselle\u015ftirmek \u00fczerine yo\u011funla\u015ft\u0131rman\u0131z faydan\u0131za olacakt\u0131r. <\/p>\n\n\n\n

Web sayfas\u0131 testi <\/h3>\n\n\n\n

Bir web sayfas\u0131n\u0131n \u00fcretkenli\u011fini anlaman\u0131n tek yolu sonu\u00e7lar\u0131 \u00f6l\u00e7mekten ge\u00e7mektedir. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re \u015firketlerin %55\u2019i sonu\u00e7lar\u0131 \u00f6l\u00e7mek i\u00e7in kullan\u0131lan test yaz\u0131l\u0131mlar\u0131n\u0131 geli\u015ftirilen yaz\u0131l\u0131mlar\u0131 kullanmamaktad\u0131r. Makine \u00f6\u011freniminin geli\u015fmesi ile bu s\u00fcre\u00e7 daha kolay bir hale gelmi\u015ftir. Yapay zeka destekli bir test sistemi, farkl\u0131 se\u00e7enekleri kar\u015f\u0131la\u015ft\u0131rma ve analiz etme konusunda i\u015finize yarayabilir. D\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/a> az olan bir d\u00fcnyada sayfalar\u0131n\u0131z\u0131 test etmek ve eksik y\u00f6nlerini belirlemek ba\u015far\u0131l\u0131 bir SEO \u00e7al\u0131\u015fmas\u0131 yapman\u0131z i\u00e7in \u00e7ok \u00f6nemlidir. <\/p>\n\n\n\n

Yapay zeka destekli reklamc\u0131l\u0131k <\/h3>\n\n\n\n

Reklamc\u0131l\u0131k sekt\u00f6r\u00fc, makine \u00f6\u011freniminin sa\u011flad\u0131\u011f\u0131 veri analizi sayesinde fazlas\u0131yla optimize edildi. \u00d6ncelikli olarak \u00f6neri motorlar\u0131n\u0131n optimizasyonu ile birlikte, hedef kitle<\/a> i\u00e7in \u00fcr\u00fcn \u00f6nerme konusunda \u00f6nemli iyile\u015ftirmeler ya\u015fand\u0131. Ayr\u0131ca yapay zekan\u0131n yaz\u0131m hatalar\u0131n\u0131 tespit etme konusunda da devreye girmesi ile kullan\u0131c\u0131 d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 b\u00fcy\u00fck oranda artt\u0131. T\u00fcm bunlar\u0131n yan\u0131nda yapay sinir a\u011flar\u0131<\/strong> ile elde edece\u011finiz pazarlama kampanya analizleri sayesinde, i\u00e7eriklerinizi d\u00fczenleme konusunda da daha etkili \u00e7\u00f6z\u00fcmler elde edebilme f\u0131rsat\u0131na sahip oldunuz. Ya\u015fanan bu geli\u015fmeler y\u00fcz\u00fcnden artan rekabet de SEO\u2019nun \u00f6nemini fazlas\u0131yla art\u0131rmaktad\u0131r.<\/p>\n\n\n\n

Kullan\u0131c\u0131 deneyimi<\/h3>\n\n\n\n

Geli\u015fmi\u015f kullan\u0131c\u0131 deneyimi<\/a>, hem Google\u2019un hem de makine \u00f6\u011freniminin en \u00e7ok de\u011fer verdi\u011fi alanlardand\u0131r. Yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, i\u00e7erik konusu veya i\u00e7eri\u011fin d\u00fczeni \u00e7ekici olmad\u0131\u011f\u0131 zamanlarda, insanlar\u0131n neredeyse %40\u2019\u0131 o web sitesinden \u00e7\u0131kmaktad\u0131r. Bu noktada hemen \u00e7\u0131kma oranlar\u0131n\u0131z artacakt\u0131r. Hemen \u00e7\u0131kma oranlar\u0131, arama motoru s\u0131ralaman\u0131z\u0131 ciddi \u015fekilde etkileyen fakt\u00f6rlerdendir. Bu y\u00fczden kullan\u0131c\u0131 deneyimini \u00fcst seviyelerde tutmak i\u00e7in son teknoloji sistemlerden yararlanman\u0131z gerekmektedir. Yapay sinir a\u011flar\u0131<\/strong> kullan\u0131c\u0131 deneyiminizi art\u0131rman\u0131z konusunda yapaca\u011f\u0131n\u0131z SEO \u00e7al\u0131\u015fman\u0131z\u0131 do\u011frudan etkilemekte ve geli\u015ftirmektedir.<\/p>\n\n\n\n

Retargeting (Yeniden Hedefleme) Nedir? Nas\u0131l Yap\u0131l\u0131r?<\/a> blog yaz\u0131m\u0131z \u00fczerinden retargeting hakk\u0131nda merak etti\u011finiz t\u00fcm bilgileri edinebilirsiniz! <\/p>\n\n\n\n

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<\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/span><\/h2>\n
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\n Neutral Networks nedir?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
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Yapay sinir a\u011flar\u0131 olarak T\u00fcrk\u00e7e\u2019ye \u00e7evrilen Neutral Networks, yapay zeka \u00f6\u011frenme modeli olarak tan\u0131mlanmaktad\u0131r.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

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\n Neutral Networks SEO\u2019yu nas\u0131l etkiler?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
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Yapay sinir a\u011flar\u0131 ile kullan\u0131c\u0131 deneyiminin \u00f6n planda oldu\u011fu algoritmalar geli\u015ftirilmektedir. Bu anlamda SEO\u2019yu i\u00e7erik kalitesi, anahtar kelime verimlili\u011fi, sayfa i\u00e7i optimizasyon gibi konularda etkilemektedir.<\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

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\n Kullan\u0131c\u0131 deneyimi nas\u0131l sa\u011flan\u0131r?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
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Google algoritmalar\u0131na g\u00f6re kullan\u0131c\u0131 deneyimleri; i\u00e7erik kalitesi ve i\u00e7eri\u011fin okunabilirli\u011fi gibi k\u0131staslar\u0131n iyile\u015ftirilmesi ile sa\u011flanabilmektedir. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Neural networks yani yapay sinir a\u011flar\u0131, g\u00fcn\u00fcm\u00fczde m\u00fc\u015fterilerin yar\u0131s\u0131 arama motorlar\u0131n\u0131 kullanarak marka aramaya ba\u015flamaktad\u0131r. Bu da arama motoru optimizasyonunu (SEO) modern giri\u015fimcili\u011fin dayanak noktas\u0131 haline getirmektedir. Arama motorlar\u0131 aras\u0131nda en yayg\u0131n olarak kullan\u0131lan Google, kullan\u0131c\u0131lar\u0131n neredeyse %75\u2019ine hizmet vermektedir. Hatta bu oran mobil pazarda %90\u2019\u0131n \u00fczerine \u00e7\u0131kmaktad\u0131r. Bu y\u00fczden […]<\/p>\n","protected":false},"author":4,"featured_media":21107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,42],"tags":[],"class_list":["post-3489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-yapay-zeka","entry"],"yoast_head":"\nYapay Sinir A\u011flar\u0131 ve SEO\u2019nun Gelece\u011fi | Dopinger<\/title>\n<meta name=\"description\" content=\"Yapay sinir a\u011flar\u0131 (neural networks) nedir? Dijital pazarlama alan\u0131nda neural pazarlama nas\u0131l kullan\u0131l\u0131r? 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