{"id":3287,"date":"2020-12-17T06:08:40","date_gmt":"2020-12-17T06:08:40","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=3287"},"modified":"2024-08-05T12:12:40","modified_gmt":"2024-08-05T09:12:40","slug":"tiklama-basina-maliyet","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/tiklama-basina-maliyet","title":{"rendered":"T\u0131klama Ba\u015f\u0131na Maliyet (TBM) Nedir?"},"content":{"rendered":"\n<p>T\u0131klama ba\u015f\u0131na maliyet (TBM) nedir, reklam verenlerin reklamlar\u0131ndan birine her t\u0131kland\u0131\u011f\u0131nda \u00f6dedikleri reklam \u00fccreti ve reklam hizmetidir. \u0130ngilizcesi \u201c<em>Pay Per Click\u201d<\/em> olan TBM, kullan\u0131c\u0131 geri d\u00f6n\u00fc\u015f\u00fcmlerini organik olarak sa\u011flamaktan ziyade sitenize ziyaret\u00e7i sat\u0131n almak olarak nitelendirilebilir. <\/p>\n\n\n\n<p>T\u0131klama ba\u015f\u0131 maliyet (TBM) etkile\u015fim t\u00fcr\u00fc  <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/sem-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Arama motoru reklamc\u0131l\u0131\u011f\u0131nda<\/a> en \u00e7ok tercih edilen t\u00fcrlerden biridir. Do\u011fru \u00e7al\u0131\u015fmas\u0131 durumunda, t\u0131klama ba\u015f\u0131na \u00f6denen \u00fccret reklam veren i\u00e7in \u00f6nemsizdir. \u00d6rne\u011fin: 10 adet t\u0131klama kar\u015f\u0131l\u0131\u011f\u0131 verdi\u011fimiz 10 liral\u0131k bir \u00fccretin yan\u0131nda sitenize gelen m\u00fc\u015fterilerin 100tllik bir al\u0131\u015fveri\u015f yapmas\u0131, t\u0131klama ba\u015f\u0131na \u00f6dedi\u011finiz \u00fccretin yan\u0131nda \u00f6nemsizdir. T\u0131klama ba\u015f\u0131na maliyet reklamc\u0131l\u0131\u011f\u0131 \u00f6zellikle Google Ads reklam y\u00f6netimi s\u00fcre\u00e7lerinde h\u0131zl\u0131 trafik art\u0131\u015f\u0131 isteyen veya potansiyel m\u00fc\u015fterilerini art\u0131rmak isteyen i\u015fletmeler i\u00e7in \u00f6nemli bir hizmettir. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/12\/tiklama-basina-maliyet.png\" alt=\"T\u0131klama Ba\u015f\u0131na Maliyet Nedir? \" class=\"wp-image-3289\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tiklama-Basina-Maliyet-Avantajlari\"><\/span>T\u0131klama Ba\u015f\u0131na Maliyet Avantajlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Reklam verenin, reklam\u0131n g\u00f6sterilmesi i\u00e7in\n\u00f6deme yapmamas\u0131:<\/em><\/strong> \u00dccretli aramalarda israf, geleneksel\nreklamc\u0131l\u0131\u011fa oranla \u00e7ok daha d\u00fc\u015f\u00fckt\u00fcr. Yaln\u0131zca reklam t\u0131kland\u0131\u011f\u0131nda ve bir\nziyaret\u00e7i reklamverenin websitesine y\u00f6nlendirildi\u011finde bir \u00fccret yans\u0131t\u0131l\u0131r.<\/li>\n\n\n\n<li><strong><em>Anahtar kelimeye ba\u011fl\u0131 hedefleme:<\/em><\/strong>\nHedef web sayfas\u0131n\u0131n ba\u011flant\u0131s\u0131, yaln\u0131zca arama motoruna uygun anahtar kelimeyi\nyazd\u0131\u011f\u0131nda g\u00f6r\u00fcnt\u00fclenir. Bu da gereksiz \u00fccretlendirmenin \u00f6n\u00fcne ge\u00e7mektedir.\nAyn\u0131 zamanda belirli bir anahtar kelimeyi arat\u0131p siteye y\u00f6nlendirilen\nkullan\u0131c\u0131lar konu hakk\u0131nda daha ilgili olacaklar\u0131ndan iyi ve kaliteli birer\npotansiyel m\u00fc\u015fteridirler.<\/li>\n\n\n\n<li><strong><em>Tam mali kontrol:<\/em><\/strong>\nMinimum harcama tutar\u0131 yoktur. Hesab\u0131n genelinde veya ayr\u0131 ayr\u0131 kampanyalar\u0131nda\nayl\u0131k b\u00fct\u00e7eler belirleyebilirsiniz. Ayn\u0131 \u015fekilde her bir reklam t\u0131klamas\u0131 i\u00e7in\nyapmak istedi\u011fini maksimum \u00f6deme tutar\u0131n\u0131 da belirleyebilirsiniz.<\/li>\n\n\n\n<li><strong><em>An\u0131nda test etme:<\/em><\/strong>\nReklamlar\u0131n\u0131zdaki farkl\u0131l\u0131klar\u0131n t\u0131klama oran\u0131n\u0131 nas\u0131l etkiledi\u011fini g\u00f6rmek i\u00e7in\nger\u00e7ek zamanl\u0131 kar\u015f\u0131la\u015ft\u0131rma testleri kullanabilir ve kampanyan\u0131z\u0131 bu veriler\n\u0131\u015f\u0131\u011f\u0131nda optimize edip daha iyi sonu\u00e7lar alabilirsiniz. <\/li>\n\n\n\n<li><strong><em>Basitlik ve fonksiyonellik:<\/em><\/strong>\nTeknik olarak seo\u2019dan daha basittir. Konum, teklif tutar\u0131 ve kalite puan\u0131n\u0131n\nkombinasyonuna dayan\u0131r. <\/li>\n\n\n\n<li><strong><em>Tam kontrol vermesi:<\/em><\/strong>\nBa\u015fl\u0131k ve reklam metninden, kullan\u0131lacak anahtar kelimelere ve kullan\u0131c\u0131lar\u0131n\ny\u00f6nlendirilmesinin yap\u0131laca\u011f\u0131 url\u2019ye kadar kampanyan\u0131n her \u00f6zelli\u011finin kontrol\u00fc\nreklamverenler\u2019dedir.<\/li>\n\n\n\n<li><strong><em>Geni\u015f reklam a\u011f\u0131:<\/em><\/strong> Daha geni\u015f \u00e7apl\u0131 bir eri\u015fim i\u00e7in, reklamlar\u0131n\u0131z\u0131 arama motorunun ba\u011fl\u0131 oldu\u011fu sitelerde g\u00f6sterimini sa\u011flayabilirsiniz. Bu size daha fazla potansiyel m\u00fc\u015fteri getirecektir.<\/li>\n<\/ul>\n\n\n\n<p>T\u0131klanma ba\u015f\u0131na maliyet gibi her t\u00fcrden reklam kampa t\u00fcr\u00fcn\u00fc <a href=\"https:\/\/www.dopinger.com\/tr\/google-reklamlari\/\">Google Ads reklam y\u00f6netimi<\/a> dan\u0131\u015fmanl\u0131\u011f\u0131 sayesinde kolayca planlay\u0131n !<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"960\" height=\"401\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/12\/tiklama-basi-maliyet-nedir-960x401.jpg\" alt=\"T\u0131klama Ba\u015f\u0131na Maliyet Nas\u0131l Hesaplan\u0131r? \" class=\"wp-image-3290\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tiklama-Basi-Maliyet-TBM-Dezavantajlari\"><\/span>T\u0131klama Ba\u015f\u0131 Maliyet (TBM) Dezavantajlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Rekabet\u00e7i ve pahal\u0131 olmas\u0131:<\/em><\/strong> T\u0131klama ba\u015f\u0131na maliyet sisteminde se\u00e7ilecek baz\u0131 anahtar kelimelerin fiyatlar\u0131, piyasadaki g\u00fc\u00e7l\u00fc firmalar\u0131n rekabetleri sonucunda fazlas\u0131yla y\u00fcksek rakamlara \u00e7\u0131kabilmektedir. Bu da daha d\u00fc\u015f\u00fck b\u00fct\u00e7eye ve daha dar \u00fcr\u00fcn yelpazesine sahip \u015firketler i\u00e7in y\u00fcksek maliyetli olmas\u0131n\u0131 ve kullan\u0131m\u0131n\u0131n olanaks\u0131zla\u015fmas\u0131n\u0131 sa\u011flar.<\/li>\n\n\n\n<li><strong><em>Uzman bilgisi gerektirmesi:<\/em><\/strong> TBM kullan\u0131m\u0131n\u0131n, kampanya uygulayacak ki\u015fi taraf\u0131ndan bilinmesi gerekmektedir. G\u00fcncel hizmet de\u011fi\u015fimlerini takip etmeyi gerektirir.<\/li>\n\n\n\n<li><strong><em>Takip gerektirmesi:<\/em><\/strong> Rekabet\u00e7i olmak ve rekabet\u00e7i kalabilmek i\u00e7in teklifler g\u00fcnl\u00fck veya saatlik kontroller gerektirebilir. Bu da fazla zaman alabilir. Kullan\u0131lan ara\u00e7lar\u0131n ve uygulamalar\u0131n s\u00fcrekli de\u011fi\u015fmesi de g\u00fcncel kalmay\u0131 zorla\u015ft\u0131rmakta ve harcanacak zaman\u0131 art\u0131rmaktad\u0131r.<\/li>\n\n\n\n<li><strong><em>G\u00fcvensizlik:<\/em><\/strong> \u0130nternette arama yapan kullan\u0131c\u0131lar\u0131n \u00e7o\u011fu, reklam verenlere g\u00fcvenmedikleri i\u00e7in linklere t\u0131klamazlar. Bu da bir nevi potansiyel m\u00fc\u015fteri kayb\u0131 demektir. <\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/conversion-rate-nedir\">D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 (Conversion Rate) Nedir? Nas\u0131l Y\u00fckseltilir?<\/a> D\u00f6n\u00fc\u015f\u00fcm oran\u0131na dair her\u015feyi blog yaz\u0131m\u0131zda bulabilirsiniz. <\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            T\u0131klama ba\u015f\u0131na maliyet nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Reklam verenlerin reklamlar\u0131ndan birine ziyaret\u00e7iler taraf\u0131ndan her t\u0131kland\u0131\u011f\u0131nda \u00f6dedikleri reklam \u00fccreti ve reklam hizmetidir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            T\u0131klama ba\u015f\u0131na maliyet avantajlar\u0131 nelerdir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 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aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>An\u0131nda test edebilmeniz, geni\u015f kontrol yetkinlikleri, anahtar kelime \u00fczerinden hedefleme gibi avantajlara sahiptir. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            T\u0131klama ba\u015f\u0131na maliyet dezavantajlar\u0131 nelerdir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 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8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Rekabet\u00e7i ve pahal\u0131 olmas\u0131, uzmanl\u0131k gerektirmesi ve g\u00fcvensizlik nedeni ile yaratt\u0131\u011f\u0131 m\u00fc\u015fteri kayb\u0131 t\u0131klama ba\u015f\u0131na maliyetin dezavantajlar\u0131 aras\u0131ndad\u0131r. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>T\u0131klama ba\u015f\u0131na maliyet (TBM) nedir, reklam verenlerin reklamlar\u0131ndan birine her t\u0131kland\u0131\u011f\u0131nda \u00f6dedikleri reklam \u00fccreti ve reklam hizmetidir. \u0130ngilizcesi \u201cPay Per Click\u201d olan TBM, kullan\u0131c\u0131 geri d\u00f6n\u00fc\u015f\u00fcmlerini organik olarak sa\u011flamaktan ziyade sitenize ziyaret\u00e7i sat\u0131n almak olarak nitelendirilebilir. T\u0131klama ba\u015f\u0131 maliyet (TBM) etkile\u015fim t\u00fcr\u00fc Arama motoru reklamc\u0131l\u0131\u011f\u0131nda en \u00e7ok tercih edilen t\u00fcrlerden [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-3287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u0131klama Ba\u015f\u0131na Maliyet (TBM) Nedir? - T\u00fcm Detaylar - Dopinger<\/title>\n<meta name=\"description\" content=\"T\u0131klama ba\u015f\u0131na maliyet ne demektir? Nas\u0131l hesaplan\u0131r ve detaylar\u0131 nelerdir? 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