{"id":3281,"date":"2020-12-15T08:56:03","date_gmt":"2020-12-15T08:56:03","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=3281"},"modified":"2024-04-29T14:54:38","modified_gmt":"2024-04-29T11:54:38","slug":"user-generated-content-nedir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/user-generated-content-nedir","title":{"rendered":"User Generated Content Nedir? UGC Ne \u0130\u015fe Yarar?"},"content":{"rendered":"\n<p>User Generated Content (UGC); T\u00fcrk\u00e7e\u2019de <em>\u201ckullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan i\u00e7erik\u201d<\/em> anlam\u0131na gelmektedir. Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 \u00fczere m\u00fc\u015fterilerinizin ya da kullan\u0131c\u0131lar\u0131n\u0131z\u0131n \u00fcretti\u011fi ve sizin herhangi bir masraf yapmad\u0131\u011f\u0131n\u0131z i\u00e7eriklerin t\u00fcm\u00fcne user generated content (UGC) denmektedir. M\u00fc\u015fterilerin, kulland\u0131klar\u0131 markan\u0131n \u00fcr\u00fcnleriyle birlikte att\u0131\u011f\u0131 foto\u011fraflar, \u00fcr\u00fcn veya marka hakk\u0131nda at\u0131lan bir tweet veya yap\u0131lan bir instagram payla\u015f\u0131m\u0131 UGC olarak nitelendirilir. \u00dcretilen i\u00e7erikleri, markalar genellikle kendi sosyal medya hesaplar\u0131nda, websitelerinde ve ba\u015fka pazarlama kanallar\u0131nda payla\u015f\u0131rlar. Kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan bu i\u00e7erikler, markan\u0131z i\u00e7in sosyal kan\u0131t g\u00f6revi g\u00f6rmektedirler. M\u00fc\u015fterilerinizle olan ili\u015fkilerinizi g\u00fc\u00e7lendirmeyi ve sosyal medya takip\u00e7ilerinizi artt\u0131rmay\u0131 sa\u011flarlar. UGC\u2019lerin, m\u00fc\u015fterileri hem olumlu hem de olumsuz olarak etkileme potansiyelleri vard\u0131r. Bu y\u00fczden do\u011fru \u015fekilde kullan\u0131lmalar\u0131 \u00f6nemlidir. <\/p>\n\n\n\n<p>Son y\u0131llarda yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re t\u00fcketicilerin %90\u2019\u0131 sat\u0131n\nalma karar\u0131 verirken, e-posta ve arama motoru sonu\u00e7lar\u0131ndan ziyade UGC\u2019lere\nbakarak karar vermektedir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"-UGC-User-Generated-Content-Avantajlari-Nelerdir\"><\/span>&nbsp;UGC (User Generated Content) Avantajlar\u0131 Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Markalar\u0131n <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/hedef-kitle-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">hedef kitle<\/a> olu\u015fturma s\u00fcrecini daha iyi anlamalar\u0131n\u0131 ve tan\u0131malar\u0131n\u0131 sa\u011flar.<\/li>\n\n\n\n<li>Ak\u0131lda kal\u0131c\u0131d\u0131r, rakip markalar taraf\u0131ndan kopyalanamaz.<\/li>\n\n\n\n<li>M\u00fc\u015fteri taraf\u0131ndan olu\u015fturulduklar\u0131 i\u00e7in, m\u00fc\u015fteri ve marka aras\u0131nda g\u00fcven olu\u015fturur.<\/li>\n\n\n\n<li>Sosyal medya platformlar\u0131n\u0131zdaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131r\u0131r.<\/li>\n\n\n\n<li>Daha geni\u015f bir kitleye ula\u015fman\u0131z\u0131 sa\u011flar.<\/li>\n\n\n\n<li>M\u00fc\u015fterilerin sesini duyurmas\u0131n\u0131 sa\u011flar.<\/li>\n\n\n\n<li>Arama motoru s\u0131ralamas\u0131n\u0131 ve \u00e7evirimi\u00e7i g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131r\u0131r.<\/li>\n\n\n\n<li>Topluluk olu\u015fturmaya yard\u0131mc\u0131 olur.<\/li>\n\n\n\n<li>M\u00fc\u015fterilerin de\u011ferli hissetmelerini sa\u011flar.<\/li>\n<\/ul>\n\n\n\n<p>User Generated Content organik olmal\u0131d\u0131r! \u00d6zellikle web site i\u00e7erisinde yap\u0131lan bir \u00e7al\u0131\u015fma ise muhakkak \u00f6zg\u00fcn ve m\u00fc\u015fteri taraf\u0131ndan gelen ger\u00e7ek bilgileri i\u00e7ermelidir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/user-generated-content-nedir.jpg\" alt=\"user generated content nedir\" class=\"wp-image-18999\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/user-generated-content-nedir.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/user-generated-content-nedir-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UGC-Kampanya-Ornekleri\"><\/span>UGC Kampanya \u00d6rnekleri <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2011 y\u0131l\u0131nda, d\u00fcnya i\u00e7ecek devlerinden biri olan\nCoca-Cola\u2019n\u0131n pazarlama ekibi, sosyal medya ve reklam kanallar\u0131 arac\u0131l\u0131\u011f\u0131yla\n\u201cbir kola payla\u015f\u201d ad\u0131 alt\u0131nda bir kampanya ba\u015flatt\u0131. Kampanya dahilinde\nkullan\u0131lan en yayg\u0131n 150 isim kola \u015fi\u015felerinin ve kutular\u0131n\u0131n \u00fczerine bas\u0131ld\u0131\nve insanlardan sevdikleriyle kola payla\u015fmalar\u0131 istendi. \u0130lk olarak avustralyada\nba\u015flat\u0131lan bu kampanya, sosyal medyada fazlas\u0131yla ilgi bulmas\u0131n\u0131n ard\u0131ndan 80\u2019den\nfazla \u00fclkede daha uyguland\u0131. Kullan\u0131c\u0131lar \u00fczerlerinde isimlerinin yazd\u0131\u011f\u0131\nkolalarla binlerce foto\u011fraf ve video payla\u015f\u0131m\u0131 yapt\u0131.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2014 y\u0131l\u0131nda d\u00fcnyaca \u00fcnl\u00fc bir kahve zinciri olan Starbucks, m\u00fc\u015fterilerini Twitter\u2019da #WhiteCupContest (beyaz bardak yar\u0131\u015fmas\u0131) hashtag\u2019iyle bir yar\u0131\u015fmaya davet etti. Bu yar\u0131\u015fmada m\u00fc\u015fterilerinden verilen beyaz karton bardaklara resim yapmas\u0131n\u0131 isteyen Starbucks, En be\u011fenilen barda\u011f\u0131n s\u0131n\u0131rl\u0131 say\u0131da \u00fcretilip kullanaca\u011f\u0131n\u0131 duyurdu. Bu duyurunun \u00fczerine, sadece 3 haftada kullan\u0131c\u0131lar taraf\u0131ndan Starbucks&#8217;a tam 4000 adet \u00e7izim yap\u0131lm\u0131\u015f bardak foto\u011fraf\u0131 g\u00f6nderildi. Bu yar\u0131\u015fma Starbucks&#8217;\u0131n sosyal medyadaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc fazlas\u0131yla art\u0131r\u0131rken m\u00fc\u015fterileriyle olan ba\u011f\u0131n\u0131 da kuvvetlendirdi.<\/li>\n<\/ul>\n\n\n\n<p>UGC content ile ilgili olabilecek ve marka bilinirli\u011fi \u00e7al\u0131\u015fmalar\u0131n\u0131za fayda sa\u011flayabilecek <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/gerilla-pazarlama-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Gerilla Pazarlama<\/a> konulu yaz\u0131m\u0131z\u0131 da incelemenizi tavsiye ederiz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/ugc-ve-basarili-olmasinin-sebepleri.jpg\" alt=\"UGC'nin ba\u015far\u0131l\u0131 olmas\u0131n\u0131n sebepleri\" class=\"wp-image-19001\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/ugc-ve-basarili-olmasinin-sebepleri.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/02\/ugc-ve-basarili-olmasinin-sebepleri-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UGCnin-Basarili-Olmasinin-Sebepleri-Nelerdir\"><\/span>UGC\u2019nin Ba\u015far\u0131l\u0131 Olmas\u0131n\u0131n Sebepleri Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>UGC\u2019lerin y\u0131llard\u0131r s\u00fcregelen ba\u015far\u0131lar\u0131n\u0131n arkas\u0131nda bir\u00e7ok\nneden yatmaktad\u0131r. Bunlardan birka\u00e7\u0131 \u015f\u00f6yledir;<\/p>\n\n\n\n<p><strong><em>M\u00fc\u015fterileri \u00f6n plana \u00e7\u0131karmas\u0131:<\/em><\/strong>\nSon y\u0131llarda artan rekabet, yan\u0131nda m\u00fc\u015fteri odakl\u0131 \u015firketleri de getirdi.\nM\u00fc\u015fterilerini kaybetmek istemeyen bir\u00e7ok firma, m\u00fc\u015fteri odakl\u0131 \u00e7al\u0131\u015fmaya ve\nonlar\u0131n isteklerini dinlemeye \u00f6zen g\u00f6stermeye ba\u015flad\u0131. Ayr\u0131ca kullan\u0131c\u0131lar\u0131n\nbilin\u00e7lemesiyle birlikte eski pazarlama taktiklerine olan inanc\u0131n da fazlas\u0131yla\nazald\u0131. Bu da \u201c\u0130nsanlar Pazarlamac\u0131lara G\u00fcvenmez, Ger\u00e7ek \u0130nsanlara G\u00fcvenirler\u201d\ns\u00f6z\u00fcn\u00fc ak\u0131llara getirdi. \u0130nsanlar, pazarlamac\u0131lar yerine ger\u00e7ek insanlar\u0131n\nyapt\u0131\u011f\u0131 yorumlar\u0131 okumay\u0131, payla\u015ft\u0131klar\u0131 foto\u011fraflar\u0131 g\u00f6rmek istiyor. UGC tam\nda bu noktada m\u00fc\u015fterilere istedi\u011fini vererek onlar\u0131 \u00f6n plana \u00e7\u0131kar\u0131yor.<\/p>\n\n\n\n<p><strong><em>UGC ve<\/em><\/strong><strong><em>\nger\u00e7eklik:<\/em><\/strong> G\u00fcn\u00fcm\u00fczde, \u00f6zg\u00fcnl\u00fck \u00e7ok \u00f6nemlidir. M\u00fc\u015fteriler art\u0131k\npazarlamac\u0131lar taraf\u0131ndan \u00fcretilen reklamlara inanmak yerine, ger\u00e7ek m\u00fc\u015fteriler\ntaraf\u0131ndan payla\u015f\u0131lan kan\u0131tlara inanmay\u0131 se\u00e7iyor. Sat\u0131n alma kararlar\u0131n\u0131 da bu\nger\u00e7eklik zemini \u00fczerine kuruyor.<\/p>\n\n\n\n<p><strong><em>Topluluk yaratmas\u0131:<\/em><\/strong>\n\u0130nsanlar bir \u015feyin par\u00e7as\u0131 olmay\u0131 severler. UGC, t\u00fcketiciler ve markalar\u0131 bir\naraya getirerek b\u00fcy\u00fck topluluklar yarat\u0131r. Bu topluluklar \u00f6zellikle markan\u0131n\nbilinirli\u011fi ve i\u015f hacminin artmas\u0131nda \u00f6nemli bir rol oynar.<\/p>\n\n\n\n<p><strong><em>Az maliyetli olmas\u0131:<\/em><\/strong> UGC, genel hatlar\u0131yla kullan\u0131c\u0131lar\u0131n yard\u0131mlar\u0131yla olu\u015fturuldu\u011fu i\u00e7in maliyeti normal reklam kampanyalar\u0131na oranla fazlas\u0131yla azd\u0131r. Payla\u015f\u0131m yapan m\u00fc\u015fterilere \u00fccret \u00f6denmez ve m\u00fc\u015fteriler bunu deneyimlerini payla\u015fmak veya benzer d\u00fc\u015f\u00fcnen insanlarla ba\u011flant\u0131 kurmak i\u00e7in yaparlar. Bu \u015fekilde kampanya ba\u015far\u0131s\u0131z olsa bile \u015firketin kayb\u0131 minimum d\u00fczeyde olur. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/icerik-pazarlama-stratejisi\">\u0130\u00e7erik Pazarlama Stratejisi Nas\u0131l Olu\u015fturulur<\/a>? merak ediyorsan\u0131z blog yaz\u0131m\u0131z tam da size g\u00f6re! <\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">    <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            UGC (User Generated Content) nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 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6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>M\u00fc\u015fterilerinizin ya da kullan\u0131c\u0131lar\u0131n \u00fcretti\u011fi ve marka sahiplerinin herhangi bir masraf yapmad\u0131\u011f\u0131 i\u00e7eriklerin t\u00fcm\u00fcne User Generated Content (UGC) denmektedir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            UGC (User Generated Content) avantajlar\u0131 nelerdir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Markalar\u0131n kullan\u0131c\u0131 kitlelerini daha iyi tan\u0131mas\u0131na ve empati kurmas\u0131na olanak tan\u0131r, ak\u0131lda kal\u0131c\u0131 kampanyalar olu\u015fturulur ve kopyalanabilme imkan\u0131 yoktur. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            UGC kampanyalar\u0131 nelerdir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>2011 y\u0131l\u0131nda Coca-Cola\u2019n\u0131n ba\u015flatt\u0131\u011f\u0131 \u201cbir kolay payla\u015f\u201d kampanyas\u0131 ve 2014\u2019te Starbucks\u2019\u0131n #WhiteCupContest hashtag\u2019i ile d\u00fczenledi\u011fi yar\u0131\u015fma UGC kampanyalar\u0131na \u00f6rnek verilebilir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading3\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_3\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_3\">\n                            UGC SEO A\u00e7\u0131s\u0131ndan Faydal\u0131 m\u0131d\u0131r? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_3\" class=\"collapse\" aria-labelledby=\"heading3\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>UGC i\u00e7erikleri web sitesi i\u00e7erisinde organik bir \u015fekilde olu\u015fturuldu\u011fu s\u00fcrece SEO \u00e7al\u0131\u015fmalar\u0131na ciddi fayda sa\u011flamaktad\u0131r. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>User Generated Content (UGC); T\u00fcrk\u00e7e\u2019de \u201ckullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan i\u00e7erik\u201d anlam\u0131na gelmektedir. Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 \u00fczere m\u00fc\u015fterilerinizin ya da kullan\u0131c\u0131lar\u0131n\u0131z\u0131n \u00fcretti\u011fi ve sizin herhangi bir masraf yapmad\u0131\u011f\u0131n\u0131z i\u00e7eriklerin t\u00fcm\u00fcne user generated content (UGC) denmektedir. M\u00fc\u015fterilerin, kulland\u0131klar\u0131 markan\u0131n \u00fcr\u00fcnleriyle birlikte att\u0131\u011f\u0131 foto\u011fraflar, \u00fcr\u00fcn veya marka hakk\u0131nda at\u0131lan bir tweet veya yap\u0131lan bir [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>User Generated Content Nedir? UGC Ne \u0130\u015fe Yarar?<\/title>\n<meta name=\"description\" content=\"User generated content nedir? UGC ile \u00e7al\u0131\u015fmalar\u0131n\u0131za nas\u0131l katk\u0131da bulunabilirsiniz? 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T\u00fcm merak ettikleriniz ve daha fazlas\u0131 blog yaz\u0131m\u0131zda!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/user-generated-content-nedir\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-15T08:56:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-29T11:54:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/12\/user-generated-content-nedir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/user-generated-content-nedir#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/user-generated-content-nedir\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"User Generated Content Nedir? 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