{"id":3255,"date":"2020-12-09T08:31:42","date_gmt":"2020-12-09T08:31:42","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=3255"},"modified":"2024-10-01T08:18:46","modified_gmt":"2024-10-01T05:18:46","slug":"deneyimsel-pazarlama","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/deneyimsel-pazarlama","title":{"rendered":"Deneyimsel Pazarlama Nedir?"},"content":{"rendered":"\n<p>Deneyimsel pazarlama, belirli bir \u00fcr\u00fcn ya da hizmet grubunu, kullan\u0131c\u0131ya sat\u0131n almadan \u00f6nce deneyim ettirerek, kullan\u0131c\u0131n\u0131n sa\u011flayaca\u011f\u0131 faydalar\u0131 t\u00fcketiciye do\u011frudan ya\u015fatarak sat\u0131\u015f oran\u0131n\u0131 artt\u0131rmay\u0131 hedefleyen bir pazarlama bi\u00e7imidir. <\/p>\n\n\n\n<p>Deneyimsel pazarlama \u00e7al\u0131\u015fmalar\u0131, geleneksel pazarlama y\u00f6ntemlerinin ilk versiyonlar\u0131nda ortaya \u00e7\u0131km\u0131\u015ft\u0131r. \u00c7e\u015fitli ev aletleri satan pazarlamac\u0131lar, kap\u0131 kap\u0131 gezerek \u00fcr\u00fcnlerini tan\u0131tarak, ziyaretinde bulunduklar\u0131 dairelerde do\u011frudan kullan\u0131c\u0131lara deneme f\u0131rsat\u0131 sunmu\u015ftur. O d\u00f6nem i\u00e7erisinde olduk\u00e7a ba\u015far\u0131l\u0131 olan bu yap\u0131land\u0131rma, g\u00fcn\u00fcm\u00fczde de \u00e7e\u015fitli alanlarda geli\u015fim sa\u011flatarak ilerlemeyi s\u00fcrd\u00fcrm\u00fc\u015ft\u00fcr. \u0130lk akla gelebilecek \u00f6rnekler:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sokakta \u00fccretsiz da\u011f\u0131t\u0131lan parf\u00fcm testerlar\u0131,<\/li>\n\n\n\n<li>Marketlerde \u00fccretsiz sunulan s\u0131cak ve so\u011fuk yiyecekler,<\/li>\n\n\n\n<li>Dijital ma\u011fazalarda denenebilecek alet ve edavatlar,<\/li>\n\n\n\n<li>G\u00fczellik bak\u0131m zincirlerinde sunulan tester kozmetik \u00fcr\u00fcnleri. <\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/12\/deneyimsel-pazarlama.png\" alt=\"deneyimsel pazarlama \" class=\"wp-image-3257\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Deneyimsel-Pazarlama-Yontemi\"><\/span>Deneyimsel Pazarlama Y\u00f6ntemi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Markalar\u0131n kullan\u0131c\u0131lara sa\u011flatt\u0131\u011f\u0131 deneyim, \u00fcr\u00fcnlerin kendi\n\u00fczerlerinde ya\u015fatt\u0131klar\u0131 olumlu deneyimi aktarma noktas\u0131nda en ba\u015far\u0131l\u0131\ny\u00f6ntemlerin ba\u015f\u0131nda geliyor. Bu sayede potansiyel kullan\u0131c\u0131lar \u00fcr\u00fcn ile ilgili\ndeneyimlerini sadece bireysel alanda tutmuyor, buna ek olarak \u00e7evresine de bu\ndeneyimler hakk\u0131nda geri bildirimde bulunuyor. Bu sayede k\u0131sa, orta ve uzun\nvadede hem \u00fcr\u00fcn tan\u0131t\u0131m\u0131 sa\u011flan\u0131rken, hem de markan\u0131n sahip oldu\u011fu kurumsal\nstandartlar kullan\u0131c\u0131ya daha iyi yans\u0131may\u0131 ba\u015farabiliyor. <\/p>\n\n\n\n<p><em>Bu pazarlama bi\u00e7imi asl\u0131nda Determenizm felsefesine\ndayanmaktad\u0131r. \u0130nsanlar deneyim ettikleri \u015feyler hakk\u0131nda d\u00fc\u015f\u00fcnebilir ve\nkonu\u015fabilir. Daha \u00f6nce deneyim etmedikleri konular hakk\u0131nda hayal kuramaz ya da\nonu arzulayamazlar. Bir ki\u015fi e\u011fer hayat\u0131nda daha \u00f6nce muz yemediyse, muzun\ntad\u0131n\u0131 ya da kokusunu isteyemez. Deneyimsel pazarlama da bu noktada devreye\ngirerek potansiyel kullan\u0131c\u0131lar\u0131n bu deneyimden faydalanarak \u00fcr\u00fcn hakk\u0131nda daha\nfazla talepte bulunmas\u0131 i\u00e7in \u00e7al\u0131\u015fma sa\u011flatmaktad\u0131r.<\/em><\/p>\n\n\n\n<p>Markan\u0131n hayat boyu kullan\u0131c\u0131lar g\u00f6z\u00fcnde olan de\u011ferini belirlemekte, do\u011fru deneyimi ya\u015fatman\u0131n \u00f6nemi olduk\u00e7a b\u00fcy\u00fckt\u00fcr. Markalar bu \u00e7al\u0131\u015fmalar ile birlikte hem daha sempatik, hem de kurumsal standartlar\u0131n\u0131 daha rahat aktarmay\u0131 ba\u015farm\u0131\u015f olmaktad\u0131r.<\/p>\n\n\n\n<p>Konu ile alakal\u0131 olarak <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/gerilla-pazarlama-nedir\" target=\"_blank\" rel=\"noreferrer noopener\">Gerilla Pazarlama<\/a> ile ilgili yaz\u0131m\u0131za g\u00f6z at\u0131n!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"960\" height=\"576\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/12\/deneyimsel-pazarlama-nasil-yapilir-960x576.jpg\" alt=\"deneyimsel pazarlama nas\u0131l yap\u0131l\u0131r\" class=\"wp-image-3258\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Deneyimsel-Pazarlama-Ornekleri\"><\/span>Deneyimsel Pazarlama \u00d6rnekleri <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Deneyimsel pazarlama \u00e7al\u0131\u015fmalar\u0131nda inovasyon \u00e7ok \u00f6nemlidir. Bu\nnoktada standartla\u015fm\u0131\u015f reklam \u00e7al\u0131\u015fmalar\u0131n\u0131n yerine, kullan\u0131c\u0131lara heyecan\nkat\u0131labilecek ve do\u011frudan deneyim edebilecekleri aktiviteler uygulanmas\u0131,\npotansiyel m\u00fc\u015fteriyi de eylemde bir rol olarak d\u00fc\u015f\u00fcnmesine olanak\nsa\u011flayacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Red\nBull<\/h3>\n\n\n\n<p>Red Bull, \u00fclkemizde ve d\u00fcnyada deneyimsel pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n\nen g\u00fc\u00e7l\u00fc \u00f6rneklerini uygulayan firmalardan birisidir. Red Bull T\u00fcrkiye\ni\u00e7erisinde hem aktiviteleriyle, hem de \u00e7e\u015fitli temsilcileriyle \u00fccretsiz olarak\ni\u00e7ecek da\u011f\u0131t\u0131m\u0131 ve organizasyon sponsorulu\u011fu \u00fcstlenmi\u015ftir. \u00d6rne\u011fin \u00fclkemizde\ns\u0131kl\u0131kla uygulanan yama\u00e7 para\u015f\u00fct\u00fc sporuyla ilgili organizasyonlarda Fethiye\n\u00d6l\u00fcdeniz\u2019de etkinlikler d\u00fczenlemi\u015f, \u00fcniversitelerde temsilcileri ile birlikte\n\u00fccretsiz Red Bull da\u011f\u0131t\u0131m\u0131nda bulunmu\u015f ve \u00e7e\u015fitli d\u0131\u015f organizasyona da\nsponsorluk yapm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Samsung<\/h3>\n\n\n\n<p>G\u00fcney Kore \u015firketi olan Samsung, elektronik alanda hemen her ihtiyaca y\u00f6nelik \u00fcretim sa\u011flayabilmektedir. Samsung son geli\u015ftirdi\u011fi televizyon modelini tan\u0131tmak i\u00e7in, insanlar\u0131n trafik i\u00e7erisinde s\u0131kl\u0131kla ya\u015fad\u0131\u011f\u0131 bir sorunu ele alm\u0131\u015f. Hatal\u0131 sollaman\u0131n her y\u0131l sebep oldu\u011fu y\u00fczbinlerce \u00f6l\u00fcme kar\u015f\u0131 Samsung, trafi\u011fe \u00e7\u0131kartt\u0131\u011f\u0131 bir t\u0131r arac\u0131n\u0131n arkas\u0131na televizyon yerle\u015ftirdi. Arkas\u0131na ge\u00e7ip sollayacak ara\u00e7 da bu televizyon \u00fczerinden, t\u0131r\u0131n \u00f6n taraf\u0131n\u0131 da g\u00f6rme \u015fans\u0131na sahip oluyordu. B\u00f6ylece sollama yap\u0131lacak alan aras\u0131ndaki bo\u015flu\u011fu daha net g\u00f6rmek ve ters \u015feritten ara\u00e7 gelip gelmedi\u011fine tan\u0131k olmak kolayla\u015f\u0131yordu. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/kohort-analizi\">Kohort Analizi Nedir? Nas\u0131l Yap\u0131l\u0131r? <\/a> merak ediyorsan\u0131z, t\u00fcm detayl\u0131 bilgilere blog yaz\u0131m\u0131zdan tek t\u0131k ile ula\u015fabilirsiniz.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Deneyimsel pazarlama nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 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17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 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12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Deneysel pazarlama, belirli bir \u00fcr\u00fcn ya da hizmet grubunu, kullan\u0131c\u0131ya sat\u0131n almadan \u00f6nce deneyim ettirerek, kullan\u0131c\u0131n\u0131n sa\u011flayaca\u011f\u0131 faydalar\u0131 t\u00fcketiciye do\u011frudan ya\u015fatarak sat\u0131\u015f oran\u0131n\u0131 artt\u0131rmay\u0131 hedefleyen bir pazarlama bi\u00e7imidir<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Deneyimsel pazarlama ne i\u015fe yarar?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 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                          <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Deneysel pazarlama y\u00f6ntemi, sat\u0131\u015f \u00f6ncesi kullan\u0131c\u0131ya \u00fcr\u00fcn deneyimi ya\u015fatarak geri d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 artt\u0131rmay\u0131 sa\u011flamaktad\u0131r. Buna ek olarak potansiyel kullan\u0131c\u0131lar\u0131n markaya geri bildirim yapabilmesine olanak sa\u011flayan bir y\u00f6ntemdir. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Deneyimsel pazarlama \u00f6rnekleri nelerdir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 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24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Parf\u00fcm testerlar\u0131, marketlerde \u00fccretsiz olarak da\u011f\u0131t\u0131lan yiyecek ve i\u00e7ecekler en \u00e7ok billinen deneyimsel pazarlama \u00f6rnekleridir. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Deneyimsel pazarlama, belirli bir \u00fcr\u00fcn ya da hizmet grubunu, kullan\u0131c\u0131ya sat\u0131n almadan \u00f6nce deneyim ettirerek, kullan\u0131c\u0131n\u0131n sa\u011flayaca\u011f\u0131 faydalar\u0131 t\u00fcketiciye do\u011frudan ya\u015fatarak sat\u0131\u015f oran\u0131n\u0131 artt\u0131rmay\u0131 hedefleyen bir pazarlama bi\u00e7imidir. Deneyimsel pazarlama \u00e7al\u0131\u015fmalar\u0131, geleneksel pazarlama y\u00f6ntemlerinin ilk versiyonlar\u0131nda ortaya \u00e7\u0131km\u0131\u015ft\u0131r. \u00c7e\u015fitli ev aletleri satan pazarlamac\u0131lar, kap\u0131 kap\u0131 gezerek \u00fcr\u00fcnlerini tan\u0131tarak, ziyaretinde bulunduklar\u0131 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Deneyimsel Pazarlama Nedir? - Dijital Pazarlama Rehberi - Dopinger<\/title>\n<meta name=\"description\" content=\"Deneyimsel pazarlama nedir? 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Buna ek olarak potansiyel kullan\u0131c\u0131lar\u0131n markaya geri bildirim yapabilmesine olanak sa\u011flayan bir y\u00f6ntemdir. ","inLanguage":"tr"},"inLanguage":"tr"},{"@type":"Question","@id":"https:\/\/www.dopinger.com\/tr\/blog\/deneyimsel-pazarlama#faq-question-1607502191306","position":3,"url":"https:\/\/www.dopinger.com\/tr\/blog\/deneyimsel-pazarlama#faq-question-1607502191306","name":"Deneyimsel pazarlama \u00f6rnekleri nelerdir?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Parf\u00fcm testerlar\u0131, marketlerde \u00fccretsiz olarak da\u011f\u0131t\u0131lan yiyecek ve i\u00e7ecekler en \u00e7ok billinen deneyimsel pazarlama \u00f6rnekleridir. 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