{"id":3181,"date":"2020-12-04T11:10:02","date_gmt":"2020-12-04T11:10:02","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=3181"},"modified":"2024-08-08T11:31:32","modified_gmt":"2024-08-08T08:31:32","slug":"inbound-pazarlama-nedir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/inbound-pazarlama-nedir","title":{"rendered":"Inbound Pazarlama Nedir?"},"content":{"rendered":"\n<p>Inbound pazarlama; \u00e7e\u015fitli ki\u015fi, kurum ve kurulu\u015flar sahip olduklar\u0131 fikir, \u00fcr\u00fcn ya da hizmetleri potansiyel kullan\u0131c\u0131lar\u0131na ula\u015ft\u0131rmak i\u00e7in dikkat \u00e7ekici ve cezbedici i\u00e7erikler kulland\u0131\u011f\u0131 bir pazarlama y\u00f6ntemidir. Dijital pazarlama alan\u0131nda s\u0131kl\u0131kla kullan\u0131lan Inbound Pazarlama, i\u015fletmelerin hedef m\u00fc\u015fterilerine ula\u015fmak i\u00e7in kulland\u0131klar\u0131 bir yoldur. <\/p>\n\n\n\n<p>Bu pazarlama \u015fekli belirli bir ya da birden fazla dijital pazarlama alan\u0131nda ayn\u0131 anda kullan\u0131labilmektedir. Tercih edebilece\u011finiz dijital pazarlama alanlar\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sosyal Medya<\/li>\n\n\n\n<li>Arama Motoru Optimizasyonu<\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/icerik-pazarlamasi-rehberi\">\u0130\u00e7erik Pazarlamas\u0131<\/a><\/li>\n\n\n\n<li>Mailling<\/li>\n<\/ul>\n\n\n\n<p>\u00dclkemizde ve d\u00fcnyada Inbound Pazarlama stratejisinin en iyi \u00f6rnekleri <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/hubspot-nasil-kullanilir\">HubSpot<\/a> taraf\u0131ndan ortaya koyulmaktad\u0131r. 2014 y\u0131l\u0131nda kurulan HubSpot; potansiyel m\u00fc\u015fterilere ula\u015fmak ve s\u0131cak sat\u0131\u015f\u0131 artt\u0131rmak i\u00e7in olduk\u00e7a etkileyici i\u00e7erikler olu\u015fturmaktad\u0131r.&nbsp; <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/inbound-pazarlama-nedir.jpg\" alt=\"Inbound Marketing Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r?\" class=\"wp-image-23918\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/inbound-pazarlama-nedir.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/inbound-pazarlama-nedir-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inbound-Pazarlama-Nedir-ve-Nasil-Calisir\"><\/span>Inbound Pazarlama Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Inbound Pazarlama temelinde sahip olunan ve kazan\u0131labilecek medya\nara\u00e7lar\u0131 \u00fczerinden pazarlama \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fct\u00fclen stratejidir. Sosyal medya,\nSEO \u00e7al\u0131\u015fmalar\u0131, i\u00e7erik pazarlamas\u0131 ve mailling gibi ara\u00e7larla kullan\u0131c\u0131lara\neri\u015fim sa\u011flamak hedeflenmektedir. <\/p>\n\n\n\n<p><strong>Sahip olunan medya \u00fczerinden;<br><\/strong>Web sitesi d\u00fczenlemeleri, kullan\u0131c\u0131 memnuniyeti artt\u0131rma \u00e7al\u0131\u015fmalar\u0131, site i\u00e7i \u00fcyelik sistemi, mailing, blog sayfalar\u0131 ve sosyal medya hesaplar\u0131 y\u00f6netimi yap\u0131larak, potansiyel m\u00fc\u015fterileriniz i\u00e7in etkileyici i\u00e7erikler ve kurumsal bir kimlik a\u011f\u0131 olu\u015fturulmaktad\u0131r. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/inbound-pazarlama-yontemleri.jpg\" alt=\"inbound pazarlama y\u00f6ntemleri\" class=\"wp-image-23920\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/inbound-pazarlama-yontemleri.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/inbound-pazarlama-yontemleri-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<p><strong>Kazan\u0131lan medya \u00fczerinden;<br><\/strong>Geleneksel yay\u0131n ara\u00e7lar\u0131 i\u00e7erisinde dergi ve gazete, dijital yay\u0131n ara\u00e7lar\u0131nda ise influencer marketing (fenomen ya da \u00e7e\u015fitli i\u015fletme hesaplar\u0131ndan reklam \u00e7al\u0131\u015fmalar\u0131), d\u0131\u015f SEO \u00e7al\u0131\u015fmalar\u0131, kampanya \u00e7al\u0131\u015fmalar\u0131 ve \u00e7e\u015fitli etkile\u015fim artt\u0131rabilecek \u00e7ekili\u015fler \u00f6rnek g\u00f6sterilebilir. <\/p>\n\n\n\n<p>Inbound Pazarlaman\u0131n temel mant\u0131\u011f\u0131 kullan\u0131c\u0131lar\u0131n\u0131 memnun etmek\n\u00fczerine kurulmu\u015f olmas\u0131d\u0131r. D\u00f6rt ad\u0131mdan olu\u015fan bu strateji yap\u0131s\u0131 ile\nbirlikte, potansiyel m\u00fc\u015fterilerin sat\u0131\u015fa d\u00f6n\u00fc\u015fme oranlar\u0131 g\u00f6zle g\u00f6r\u00fcl\u00fcr bi\u00e7imde\nartacakt\u0131r. Inbound Pazarlama yap\u0131s\u0131 i\u00e7erisinde uygulanacak strateji:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cezbet<\/li>\n\n\n\n<li>D\u00f6n\u00fc\u015ft\u00fcr<\/li>\n\n\n\n<li>Ba\u011fla<\/li>\n\n\n\n<li>Memnun\nEt<\/li>\n<\/ul>\n\n\n\n<p>Cezbet ile birlikte kullan\u0131c\u0131lar hizmet, \u00fcr\u00fcn ve markan\u0131n yap\u0131land\u0131rmas\u0131 ile ilgili dikkatleri \u00e7ekilerek yap\u0131land\u0131rmaya giri\u015f yapacakt\u0131r. D\u00f6n\u00fc\u015ft\u00fcr k\u0131sm\u0131na geldi\u011fimizde ise; E-Posta \u00fcyeli\u011fi, sosyal medya \u00fcyeli\u011fi ya da \u00e7e\u015fitli kampanya programlar\u0131na dahil olmas\u0131 sa\u011flanmal\u0131d\u0131r. Ba\u011fla k\u0131sm\u0131na vard\u0131\u011f\u0131m\u0131zda; m\u00fc\u015fterilerin mikro \u00f6deme bile olsa, belirli bir \u00f6deme giri\u015fi yapt\u0131r\u0131larak kazan\u0131m elde edilmesi gerekmektedir. Bu a\u015faman\u0131n ard\u0131ndan m\u00fc\u015fteriye sa\u011flanan hizmet ile birlikte memnuniyet sa\u011flanmas\u0131 i\u00e7in gereken b\u00fct\u00fcn \u00f6zveri sa\u011flanmal\u0131d\u0131r. B\u00f6ylecece Inbound Pazarlama stratejimiz tamamlanm\u0131\u015f olacakt\u0131r. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/inbound-pazarlamanin-faydalari.jpg\" alt=\"Inbound Marketing Faydalar\u0131\" class=\"wp-image-23921\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/inbound-pazarlamanin-faydalari.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/inbound-pazarlamanin-faydalari-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inbound-Pazarlamanin-Faydalari\"><\/span>Inbound Pazarlaman\u0131n Faydalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Inbound pazarlaman\u0131n faydalar\u0131, bir\u00e7ok a\u00e7\u0131dan alternatif dijital\npazarlama stratejilerine k\u0131yasla, marka g\u00fcvenilirli\u011fini ve marka kurumsall\u0131\u011f\u0131n\u0131\ndaha geni\u015f alanda yaymay\u0131 ba\u015fararak, orta ve uzun vadede daha kal\u0131c\u0131 \u00e7\u00f6z\u00fcmler\nolu\u015fturabilmesiyle \u00f6n plana \u00e7\u0131kmaktad\u0131r. Her daim \u00f6zg\u00fcn, semantik, inovatif ve\nyarat\u0131c\u0131 \u00e7\u00f6z\u00fcmler \u00fcretilmesiyle, kullan\u0131c\u0131lara kendilerini \u00f6zel\nhissettirebilmeyi ba\u015farabilmektedir. Bu da kullan\u0131c\u0131n\u0131n \u00fcr\u00fcn ya da hizmetten\nfaydaland\u0131\u011f\u0131 taktirde, markan\u0131n kurumsal kimli\u011fini de ta\u015f\u0131yabilece\u011fini\nhissedebilmesine olanak sa\u011flamaktad\u0131r. \u00c7e\u015fitli alanlardan d\u0131\u015f reklam almak\nyerine, i\u00e7 reklam a\u011flar\u0131 \u00fczerinden \u00e7al\u0131\u015fmalar y\u00fcr\u00fctmek de b\u00fct\u00e7e konusunda daha\noptimum sonu\u00e7lar do\u011furmas\u0131na olanak sa\u011flamaktad\u0131r.<\/p>\n\n\n\n<p>Kullan\u0131c\u0131lara web sitesi, sosyal medya, mail adresi, mobil uygulamas\u0131 ve telefon numaras\u0131 etkile\u015fimi sa\u011flayarak, her alanda g\u00fcvenilir ve kurumsal bir \u00e7izgi yakalamak m\u00fcmk\u00fcn k\u0131l\u0131n\u0131r. Marka imaj\u0131n\u0131n kullan\u0131c\u0131da do\u011fru vuku bulmas\u0131, sat\u0131n alma kararlar\u0131n\u0131 etkileyen en temel unsurlar\u0131n ba\u015f\u0131nda yer almaktad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diger-Pazarlama-Turleri\"><\/span>Di\u011fer Pazarlama T\u00fcrleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Inbound pazarlama d\u0131\u015f\u0131ndaki pazarlama y\u00f6ntemlerinden baz\u0131lar\u0131na g\u00f6z atacak olursak;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/noropazarlama-nedir\">N\u00f6ro Pazarlama<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/gerilla-pazarlama-nedir\">Gerilla Pazarlama<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/agizdan-agiza-pazarlama-nedir\">A\u011f\u0131zdan A\u011f\u0131za Pazarlama<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/viral-pazarlama-nedir\">Viral Pazarlama<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Inbound pazarlama nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 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12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Inbound pazarlama; \u00e7e\u015fitli ki\u015fi, kurum ve kurulu\u015flar sahip olduklar\u0131 fikir, \u00fcr\u00fcn ya da hizmetleri potansiyel kullan\u0131c\u0131lar\u0131na ula\u015ft\u0131rmak i\u00e7in dikkat \u00e7ekici ve cezbedici i\u00e7erikler kulland\u0131\u011f\u0131 bir pazarlama y\u00f6ntemidir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Inbound pazarlama nas\u0131l \u00e7al\u0131\u015f\u0131r?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 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id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Inbounda pazarlama y\u00f6ntemi; sahip olunan medya ve kazan\u0131lan medya kitlesi \u00fczerinden cezbet, d\u00f6n\u00fc\u015ft\u00fcr, ba\u011fla ve memnun et i\u015flem ad\u0131mlar\u0131ndan olu\u015fan bir pazarlama sistemidir. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Inbound pazarlaman\u0131n avantajlar\u0131 nelerdir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 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6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Inbound pazarlaman\u0131n stratejisi ile marka g\u00fcvenilirli\u011fini ve marka kurumsall\u0131\u011f\u0131n\u0131 daha geni\u015f alanda yaymay\u0131 ba\u015fararak, orta ve uzun vadede daha kal\u0131c\u0131 \u00e7\u00f6z\u00fcmler olu\u015fturabilmek m\u00fcmk\u00fcnd\u00fcr. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Inbound pazarlama; \u00e7e\u015fitli ki\u015fi, kurum ve kurulu\u015flar sahip olduklar\u0131 fikir, \u00fcr\u00fcn ya da hizmetleri potansiyel kullan\u0131c\u0131lar\u0131na ula\u015ft\u0131rmak i\u00e7in dikkat \u00e7ekici ve cezbedici i\u00e7erikler kulland\u0131\u011f\u0131 bir pazarlama y\u00f6ntemidir. Dijital pazarlama alan\u0131nda s\u0131kl\u0131kla kullan\u0131lan Inbound Pazarlama, i\u015fletmelerin hedef m\u00fc\u015fterilerine ula\u015fmak i\u00e7in kulland\u0131klar\u0131 bir yoldur. Bu pazarlama \u015fekli belirli bir ya da birden [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inbound Pazarlama Nedir? - Inbloud Pazarlama Nas\u0131l Yap\u0131l\u0131r? - Dopinger<\/title>\n<meta name=\"description\" content=\"Inbound pazarlama nedir? \u0130nbound pazarlama nas\u0131l yap\u0131l\u0131r ve t\u00fcm y\u00f6ntemleri ile hakk\u0131nda merak ettikleriniz blog yaz\u0131m\u0131zda sizlerle!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/inbound-pazarlama-nedir\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Pazarlama Nedir? - Inbloud Pazarlama Nas\u0131l Yap\u0131l\u0131r? - Dopinger\" \/>\n<meta property=\"og:description\" content=\"Inbound pazarlama nedir? \u0130nbound pazarlama nas\u0131l yap\u0131l\u0131r ve t\u00fcm y\u00f6ntemleri ile hakk\u0131nda merak ettikleriniz blog yaz\u0131m\u0131zda sizlerle!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/inbound-pazarlama-nedir\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-04T11:10:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-08T08:31:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/12\/inbound-pazarlama-nedir-neden-onemlidir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/inbound-pazarlama-nedir#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/inbound-pazarlama-nedir\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"Inbound Pazarlama Nedir?\",\"datePublished\":\"2020-12-04T11:10:02+00:00\",\"dateModified\":\"2024-08-08T08:31:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/inbound-pazarlama-nedir\"},\"wordCount\":809,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/inbound-pazarlama-nedir#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/12\/inbound-pazarlama-nedir-neden-onemlidir.jpg\",\"articleSection\":[\"Dijital Pazarlama\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/inbound-pazarlama-nedir#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/inbound-pazarlama-nedir\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/inbound-pazarlama-nedir\",\"name\":\"Inbound Pazarlama Nedir? 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