{"id":3178,"date":"2020-12-04T11:06:08","date_gmt":"2020-12-04T11:06:08","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=3178"},"modified":"2024-08-05T12:13:04","modified_gmt":"2024-08-05T09:13:04","slug":"genis-eslesme","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/genis-eslesme","title":{"rendered":"Geni\u015f E\u015fleme Nedir?"},"content":{"rendered":"\n<p>Geni\u015f E\u015fleme nedir; Google Ads \u00fczerinden yapaca\u011f\u0131n\u0131z reklam kampanyalar\u0131nda, belirledi\u011finiz anahtar kelimelerde bulunan alternatif varyasyonlar\u0131 bir araya getiren yap\u0131land\u0131rmalara verilen isimdir. Bu reklam \u00e7al\u0131\u015fmalar\u0131nda belirli bir odak anahtar kelime belirlenerek, t\u00fcrevi olan reklam kelimeleri ile ilgili de sonu\u00e7 haz\u0131rlanmaktad\u0131r. Ba\u015fka bir s\u00f6yleyi\u015fle, bir anahtar kelimeye ba\u011fl\u0131 olan alternatif arama varyasyonlar\u0131n\u0131n da verilen reklam ile kullan\u0131c\u0131lara ula\u015ft\u0131r\u0131lmas\u0131d\u0131r. B\u00f6ylece reklam verenler daha geni\u015f bir katsay\u0131da kullan\u0131c\u0131lar\u0131na ula\u015fma oran\u0131n\u0131 yakalayabileceklerdir. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Genis-Esleme-Nedir-ve-Nasil-Kullanilir\"><\/span>Geni\u015f E\u015fleme Nedir ve Nas\u0131l Kullan\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Geni\u015f e\u015fleme; belirli anahtar kelimeler \u00fczerinden arama motoruna verilen reklamlar\u0131n, belirlenen anahtar kelimelerin t\u00fcrevleri \u00fczerinden de yay\u0131n almas\u0131na olanak sa\u011flayan bir yap\u0131d\u0131r. Google Adsense \u00fczerinden olu\u015fturdu\u011funuz <a href=\"https:\/\/www.dopinger.com\/tr\/google-reklamlari\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google reklamlar\u0131<\/a> kampanyalar\u0131nda, potansiyel ta\u015f\u0131yan ve odak anahtar kelime \u00f6be\u011finiz ile uyumlu kelime yap\u0131lar\u0131nda olu\u015fan aramalarda da kullan\u0131c\u0131larla bulu\u015fman\u0131z bu sayede m\u00fcmk\u00fcn olmaktad\u0131r.<\/p>\n\n\n\n<p><em>\u00d6rne\u011fin Google Adwords \u00fczerinden \u201cspor ayakkab\u0131lar\u201d band\u0131nda demografik yap\u0131lar\u0131n\u0131 olu\u015fturdu\u011funuz bir kampanya yay\u0131nlad\u0131n\u0131z. Bu kampanya i\u00e7erisinde alternatif olarak kullan\u0131c\u0131lar\u0131n arayabilece\u011fi \u201cNike spor ayakkab\u0131lar\u201d, \u201cAdidas spor ayakkab\u0131lar\u201d ya da \u201cson model spor ayakkab\u0131lar\u201d gibi sonu\u00e7lar da b\u00f6ylece kullan\u0131c\u0131larla bulu\u015fabilmektedir. Yani k\u0131saca spor ayakkab\u0131s\u0131 sonucunu arayan kullan\u0131c\u0131lara ula\u015fman\u0131za olanak sa\u011flayan Google, belirledi\u011finiz demografik yap\u0131ya uygun olarak da sonu\u00e7lar\u0131n\u0131za do\u011frudan olumlu anlamda etki etmeyi ba\u015farmaktad\u0131r. <\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/12\/google-ads-genis-esleme.png\" alt=\"Google Ads Geni\u015f E\u015fleme\" class=\"wp-image-3227\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Geni\u015f E\u015fleme Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/h3>\n\n\n\n<p>Geni\u015f e\u015fleme, Google\u2019\u0131n kulland\u0131\u011f\u0131 semantik yap\u0131s\u0131 i\u00e7erisinde yapay d\u00fc\u015f\u00fcnen bir algoritma ile \u00e7al\u0131\u015fmaktad\u0131r. Bu sayede kullan\u0131c\u0131n\u0131n belirli bir arama terimi ile istedi\u011fi sonu\u00e7lar\u0131 kar\u015f\u0131s\u0131na \u00e7\u0131kartmay\u0131 ba\u015far\u0131rken, reklam verenlerin de daha h\u0131zl\u0131 sonu\u00e7 almalar\u0131 i\u00e7in kullan\u0131c\u0131lar\u0131n arama yapt\u0131klar\u0131 konulara g\u00f6re sonu\u00e7land\u0131rma olu\u015fturabilmektedir. Geni\u015f e\u015fleme ile birlikte Google; reklam verenlerin \u00e7\u0131kt\u0131klar\u0131 kampanya i\u00e7erisinde yer alan odak anahtar kelimeleri, kelime \u00f6be\u011fini merkeze alarak, benzer ya da t\u00fcrevi aray\u0131\u015flarda olan kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kartmaktad\u0131r. Burada temel referanslardan birisi de, kullan\u0131c\u0131n\u0131n demografik yap\u0131y\u0131 kar\u015f\u0131lamas\u0131ndan ge\u00e7mektedir. Bu noktada dikkat edilen yap\u0131lar; tekil ya da \u00e7o\u011ful yaz\u0131m bi\u00e7imleri, yaz\u0131m hatalar\u0131, e\u015fanlamlar ve benzer aramalar \u00fczerinden olu\u015fmaktad\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Geni\u015f E\u015fleme Nas\u0131l Kullan\u0131l\u0131r?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Geni\u015f e\u015fleme yap\u0131s\u0131n\u0131 kullanmak i\u00e7in \u00f6ncelikli olarak bir Gmail hesab\u0131n\u0131z\u0131n bulunmas\u0131 ve Adwords \u00fczerinden bir reklam kampanyas\u0131 olu\u015fturman\u0131z gerekmektedir. <\/li>\n\n\n\n<li>Reklam kampanyan\u0131z\u0131 olu\u015fturman\u0131z\u0131n ard\u0131ndan \u201cAnahtar Kelime Ekle\u201d butonuna t\u0131klayarak, dahil etmek istedi\u011finiz anahtar kelime varsa \u201d+\u201d\u2019ya basabilir yoksa mevcut anahtar kelimeleriniz \u00fczerinden de ilerleyebilirsiniz.<\/li>\n\n\n\n<li>Anahtar kelimelerinizi belirlerken ba\u015flar\u0131na + ekleyerek kelime t\u00fcrevlerini olu\u015fturun (cam+su barda\u011f\u0131 v.b).<\/li>\n\n\n\n<li>\u0130\u015flemleri tamamlaman\u0131z\u0131n ard\u0131ndan \u201cKaydet\u201d butonuna t\u0131klayarak tamamlayabilirsiniz.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"988\" height=\"378\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/12\/genis-esleme-kullanimi.jpg\" alt=\"geni\u015f e\u015fleme kullan\u0131m\u0131\" class=\"wp-image-3228\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/12\/genis-esleme-kullanimi.jpg 988w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/12\/genis-esleme-kullanimi-768x294.jpg 768w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/figure><\/div>\n\n\n<p>Bu i\u015flemlerinizi tamamlaman\u0131z\u0131n ard\u0131ndan s\u00fcreci ve b\u00fct\u00e7e\nkontrol\u00fcn\u00fc takip ederek, pozitif ve negatif anahtar kelimeleri izlemeye\nkoyulabilirsiniz.<\/p>\n\n\n\n<p>Geni\u015f E\u015fleme i\u00e7erisinde belirli ko\u015fullarda stratejinizi ve b\u00fct\u00e7enizi olumsuz etkileyecek kelime \u00f6bekleri olu\u015fabilir, bu durumda o kelimeleri Negatif Anahtar kelimeleri Yok Sayma sekmesi i\u00e7erisinden kapatman\u0131z m\u00fcmk\u00fcn olacakt\u0131r. Her t\u00fcrden reklam kampanyan\u0131z\u0131n hatas\u0131z \u015fekilde y\u00f6netilmesi i\u00e7in <a href=\"https:\/\/www.dopinger.com\/tr\/google-reklamlari\/\">Google Ads reklam y\u00f6netimi<\/a> imkanlar\u0131ndan faydalanabilirsiniz.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/remarketing-nedir\">Remarketing Nedir?<\/a> blog yaz\u0131m\u0131zdan yararlanarak kampanyalar\u0131n\u0131z\u0131 daha profesyonel bir \u015fekilde y\u00fcr\u00fctebilirsiniz.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n              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18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 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               <p>Geni\u015f E\u015fleme; Google Adwords \u00fczerinden yap\u0131lacak reklam kampanyalar\u0131nda, belirtilen anahtar kelimelerde bulunan alternatif varyasyonlar\u0131 bir araya getiren yap\u0131land\u0131rmalara verilen isimdir.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Geni\u015f e\u015fleme nas\u0131l \u00e7al\u0131\u015f\u0131r?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n  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11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Geni\u015f e\u015fleme, en temel anlam\u0131yla Google\u2019\u0131n kulland\u0131\u011f\u0131 semantik yap\u0131s\u0131 i\u00e7erisinde yapay d\u00fc\u015f\u00fcnen bir algoritma ile \u00e7al\u0131\u015fmaktad\u0131r.<\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Geni\u015f e\u015fleme nas\u0131l kullan\u0131l\u0131r?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 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<p>Geni\u015f e\u015flemeyi kullanabilmek ad\u0131na ilk yapman\u0131z gereken; kendinize bir gmail hesab\u0131 olu\u015fturmak buna ek olarak Adwords \u00fczerinden bir reklam kampanyas\u0131 olu\u015fturmak olacakt\u0131r. Eklemek istedi\u011finiz anahtar kelimeleri ek olarak t\u00fcrevi kelimeleri dahil ederek, kaydet butonuna bas\u0131n\u0131z. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Geni\u015f E\u015fleme nedir; Google Ads \u00fczerinden yapaca\u011f\u0131n\u0131z reklam kampanyalar\u0131nda, belirledi\u011finiz anahtar kelimelerde bulunan alternatif varyasyonlar\u0131 bir araya getiren yap\u0131land\u0131rmalara verilen isimdir. Bu reklam \u00e7al\u0131\u015fmalar\u0131nda belirli bir odak anahtar kelime belirlenerek, t\u00fcrevi olan reklam kelimeleri ile ilgili de sonu\u00e7 haz\u0131rlanmaktad\u0131r. Ba\u015fka bir s\u00f6yleyi\u015fle, bir anahtar kelimeye ba\u011fl\u0131 olan alternatif arama varyasyonlar\u0131n\u0131n [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-3178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Geni\u015f E\u015fleme Nedir? - Geni\u015f E\u015fleme Nas\u0131l Yap\u0131l\u0131r?- Dopinger<\/title>\n<meta name=\"description\" content=\"Geni\u015f e\u015fleme nedir? Geni\u015f e\u015fleme Google reklamlar\u0131nda nas\u0131l kullan\u0131l\u0131r? 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Eklemek istedi\u011finiz anahtar kelimeleri ek olarak t\u00fcrevi kelimeleri dahil ederek, kaydet butonuna bas\u0131n\u0131z. 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