{"id":3121,"date":"2020-11-10T15:54:09","date_gmt":"2020-11-10T15:54:09","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=3121"},"modified":"2024-08-07T11:51:24","modified_gmt":"2024-08-07T08:51:24","slug":"google-trends-ile-seo-nasil-yapilir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/google-trends-ile-seo-nasil-yapilir","title":{"rendered":"Google Trends \u0130le SEO \u00c7al\u0131\u015fmalar\u0131 Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"\n

SEO i\u00e7in Google Trends nas\u0131l kullan\u0131l\u0131r<\/strong>? SEO konusunda ara\u00e7 perspektifini geli\u015ftirmek ve somut anlamda y\u00f6nlendirmek isteyenlerin ara\u015ft\u0131rd\u0131\u011f\u0131 bir konudur. \u00c7\u00fcnk\u00fc 2006\u2019dan bu yana Google taraf\u0131nda sunulan bu hizmet dijital pazarlama alan\u0131nda paha bi\u00e7ilemeyecek istatiksel verileri a\u00e7\u0131\u011fa \u00e7\u0131karmaktad\u0131r. Google Trends <\/strong>ile yapaca\u011f\u0131n\u0131z etkili pazar ara\u015ft\u0131rmas\u0131 ve teknik SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 bir araya getirmeniz halinde ba\u015far\u0131 elde etmeniz imkans\u0131z de\u011fildir. Yaz\u0131m\u0131z\u0131n devam\u0131nda SEO i\u00e7in Google Trends <\/strong>kullan\u0131m\u0131n\u0131n nas\u0131l olmas\u0131 gerekti\u011finden bahsedece\u011fiz.<\/p>\n\n\n\n

<\/span>Anahtar Kelime Ara\u015ft\u0131rmalar\u0131nda Google Trends Kullan\u0131m\u0131 <\/span><\/h2>\n\n\n\n

Google Trends nas\u0131l kullan\u0131l\u0131r?<\/a> Anahtar kelime ara\u015ft\u0131rmalar\u0131 i\u00e7in kullanabilece\u011finiz say\u0131s\u0131zca ara\u00e7 oldu\u011funu hepimiz bilmekteyiz. Peki ihtiyac\u0131m\u0131z olan en do\u011fru kaynak hangisidir? Mevcut anahtar kelime ara\u00e7lar\u0131, arama yap\u0131lan kelimelerin y\u00fckseli\u015flerini referans alarak \u00f6n\u00fcn\u00fcze bir dizi veri sunmaktad\u0131r. Fakat Google Trends<\/strong>, kullan\u0131c\u0131 davran\u0131\u015flar\u0131<\/a> ve y\u00f6nelimleri do\u011frultusunda size en uygun kelime grafiklerini olu\u015fturur. Google Trends<\/strong>, ara\u015ft\u0131rma yapt\u0131\u011f\u0131n\u0131z kelimeyi alakal\u0131 ve alakas\u0131z sonu\u00e7larla geni\u015f bir k\u00fcme i\u00e7erisinde sunar. Bunun i\u00e7in ara\u015ft\u0131rman\u0131z\u0131n sonunda bir kelime s\u00fczge\u00e7i olu\u015fturman\u0131z gerekmektedir. Bunlara ek olarak hizmet i\u00e7erisinde h\u0131zl\u0131 bir kelime sirk\u00fclasyonu oldu\u011funu g\u00f6receksiniz. Google Trends<\/strong> i\u00e7erisinde pop\u00fclerlik k\u0131stas\u0131na g\u00f6re anahtar kelimeler s\u00fcrekli olarak de\u011fi\u015fir ve g\u00fcncellenir. Bu de\u011fi\u015fim anahtar kelime hedeflemesi<\/a> i\u00e7in i\u015finize yarayacakt\u0131r.<\/p>\n\n\n

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\"google<\/figure><\/div>\n\n\n

<\/span>\u0130\u00e7erik Planlamas\u0131 i\u00e7in Google Trends Kullan\u0131m\u0131 <\/span><\/h2>\n\n\n\n

Google Trends kullan\u0131m\u0131 ile i\u00e7eriklerinizi zamansal bir \u00e7izelgeye yay\u0131p, planlar\u0131n\u0131z\u0131 uygun bir \u015fekilde yay\u0131nlayabilirsiniz. \u0130\u00e7erik olu\u015fturmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz anahtar kelime listesinin i\u00e7indeki kelimelerin pop\u00fclaritesinin y\u00fcksek oldu\u011fu d\u00f6nemleri Google Trends <\/strong>ile analiz edin. Analiziniz sonucunda yapaca\u011f\u0131n\u0131z zamansal bazda i\u00e7erik planlamas\u0131 sa\u011flayabilirsiniz.<\/p>\n\n\n\n

Bir e-ticaret sitesine sahip oldu\u011funuzu d\u00fc\u015f\u00fcnelim. Anneler G\u00fcn\u00fc\u2019ne \u00f6zel indirim olu\u015fturdunuz, bu sayede al\u0131\u015fveri\u015f hacminizi artt\u0131rmay\u0131 hedefliyor daha \u00e7ok ki\u015fiye eri\u015fim sa\u011flamak istiyorsunuz. Bunun i\u00e7in tercih etti\u011finiz anahtar kelimenin \u201canneler g\u00fcn\u00fc i\u00e7in hediye\u201d oldu\u011funu varsayal\u0131m. Google Trends<\/strong> \u00fczerinden kelimenin zamansal bazdaki pop\u00fclerlik seviyesini inceleyelim. Kelimenin trendi 19-25 Nisan aras\u0131nda artmaya ba\u015flam\u0131\u015f olup, 3-9 May\u0131s aras\u0131nda zirveye ula\u015ft\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz. Anneler G\u00fcn\u00fc\u2019n\u00fcn May\u0131s\u2019\u0131n 2. haftas\u0131 oldu\u011fu bilindi\u011fine g\u00f6re bu durum olduk\u00e7a normaldir. Buradan hareketle Anneler G\u00fcn\u00fc ile ilgili yapaca\u011f\u0131n\u0131z hamleleri 25 Nisan\u2019dan itibaren yapmaya ba\u015flaman\u0131z mant\u0131kl\u0131 bir karar olacakt\u0131r. Farkl\u0131 \u00fcr\u00fcn ya da hizmetleriniz i\u00e7in de trend seviyesini kestiremedi\u011finiz her kelime i\u00e7in Google Trends\u2019i kullanabilir, do\u011fru bir i\u00e7erik plan\u0131 yaratabilirsiniz.<\/p>\n\n\n\n

<\/span>Zamansal Trendleri Belirlemede Google Trends\nKullan\u0131m\u0131<\/span><\/h2>\n\n\n\n

Google Trends\u2019in en \u00e7ok sevilen taraf\u0131 art\u0131\u015f g\u00f6steren m\u00fc\u015fteri taleplerini grafik ve harita gibi g\u00f6rsel verilerle zamansal olarak g\u00f6rebilmenizdir. Bunu sizlere basit bir \u00f6rnek \u00fczerinden ifade edece\u011fiz. Se\u00e7imlerin belli zaman periyotlar\u0131 i\u00e7erisinde ger\u00e7ekle\u015ftirildi\u011fini biliyoruz. Yak\u0131n zamanda ger\u00e7ekle\u015ftirilen Amerika ba\u015fkanl\u0131k se\u00e7imi i\u00e7in tercih etti\u011fimiz \u201cAmerika se\u00e7imleri\u201d anahtar kelimesinin trendi  4-10 Ekim 2020 tarihinden itibaren y\u00fckselmeye ba\u015flam\u0131\u015f ve ilerleyen g\u00fcnlerde y\u00fckselmeye devam etmi\u015ftir. 4 Ekim tarihinden \u00f6nce ilgi g\u00f6sterilen bir anahtar kelime olmam\u0131\u015ft\u0131r. Se\u00e7imin tamamen sonu\u00e7land\u0131r\u0131p ba\u015fkan\u0131n se\u00e7ilmesinin ard\u0131ndan bir s\u00fcre daha g\u00fcndemde yerini kaybedecek fakat sonras\u0131nda 4 Ekim\u2019den \u00f6ncesinde oldu\u011fu gibi az ilgi g\u00f6sterilen ya da ilgi g\u00f6sterilmeyen bir anahtar kelime olarak varl\u0131\u011f\u0131n\u0131 s\u00fcrd\u00fcrmeye devam edecek, ta ki bir sonraki Amerika ba\u015fkanl\u0131k se\u00e7imlerine kadar. Bu \u00f6rnek \u00fczerinden moda, magazin gibi zamansal bazda de\u011fi\u015fken pop\u00fclerlik seviyesi olu\u015fturacak konular\u0131 belirleyebilirleyebilirsiniz.<\/p>\n\n\n

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\"google<\/figure><\/div>\n\n\n

<\/span>Lokal Bazl\u0131 Pazarlama Analizi i\u00e7in Google Trends Kullan\u0131m\u0131 <\/span><\/h2>\n\n\n\n

Google Trends\u2019i kullanarak anahtar kelimelerin b\u00f6lgesel bazda ne kadar ilgi g\u00f6rd\u00fc\u011f\u00fcn\u00fc tespit edebilirsiniz. Bu sayede pazarlad\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn ya da hizmetin hangi b\u00f6lgede ihtiya\u00e7 duyuldu\u011fu sorusuna yan\u0131t bulabilirsiniz. Elde edece\u011finiz \u00f6nemli veriler \u00fczerinden isabetli reklam ve yerel SEO \u00e7al\u0131\u015fmalar\u0131 ger\u00e7ekle\u015ftirebilirsiniz. Sat\u0131\u015f\u0131n\u0131 ger\u00e7ekle\u015ftirdi\u011finiz \u00fcr\u00fcnlerin en \u00e7ok hangi \u015fehirde ilgi g\u00f6rd\u00fc\u011f\u00fcn\u00fc tespit ederek, AdWords reklamlar\u0131n\u0131z i\u00e7in bu \u015fehirleri hedef olarak g\u00f6sterebilirsiniz. Ya da yerel SEO \u00e7al\u0131\u015fmalar\u0131n\u0131zda anahtar kelime belirleme noktas\u0131nda bu \u015fehirleri referans alabilirsiniz.<\/p>\n\n\n\n

<\/span>SEO i\u00e7in Google Trends \u00d6nemi Nedir? <\/span><\/h2>\n\n\n\n

SEO \u00e7al\u0131\u015fmalar\u0131nda Google Trends g\u00fcndemi takip ederek, h\u0131zl\u0131 reaksiyon g\u00f6stermek a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Bu sayede Google News ba\u015fta olmak \u00fczere, bir\u00e7ok Google servisi i\u00e7in h\u0131zl\u0131 reaksiyon sa\u011flanabilir ve arama motoru optimizasyonunda daha y\u00fcksek s\u0131ralama alabilirsiniz. Google Trends\u2019in SEO a\u00e7\u0131s\u0131ndan \u00f6nemi:<\/p>\n\n\n\n

    \n
  • Google Trends ile g\u00fcndemi takip ederek siteniz i\u00e7in do\u011fru zamanda do\u011fru i\u00e7eri\u011fi girerek, arama motoru optimizasyonunda h\u0131zl\u0131 bir \u015fekilde yer alabilirsiniz. <\/li>\n\n\n\n
  • Google Trends ile yerel SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z i\u00e7in kapsaml\u0131 bilgi havuzu elde edebilirsiniz. <\/li>\n\n\n\n
  • Google Trends ile belirledi\u011finiz anahtar kelimelerin zamansal ve b\u00f6lgesel bazda pop\u00fclerlik seviyesini ke\u015ffedebilirsiniz. <\/li>\n\n\n\n
  • SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z en ger\u00e7ek ve do\u011fru verilere, Google kayna\u011f\u0131ndan eri\u015febilirsiniz. <\/li>\n<\/ul>\n\n\n\n
    <\/div>\n\n
    \n

    <\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/span><\/h2>\n
    \n
    \n
    \n
    \n Google Trends nedir? \n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
    \n
    \n

    Google Trends, b\u00f6lgesel ve zamansal bazda hangi konular\u0131n ya da arama kelimelerinin ilgi g\u00f6rd\u00fc\u011f\u00fcn\u00fc kullan\u0131c\u0131 davran\u0131\u015flar\u0131 \u00fczerinden tespit etmenizi sa\u011flayacak \u00fccretsiz bir Google hizmetidir. <\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

    \n
    \n Google Trends SEO i\u00e7in nas\u0131l kullan\u0131l\u0131r? \n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
    \n
    \n

    Google Trends\u2019i; anahtar kelime \u00e7al\u0131\u015fmalar\u0131nda, lokal bazl\u0131 pazarlama analizlerinde, zamansal trrendleri belirlemede ve i\u00e7erik planlanmas\u0131 olu\u015fturmada kullanabilirsiniz. <\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

    \n
    \n Google Trends\u2019in SEO i\u00e7in \u00f6nemi nedir? \n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
    \n
    \n

    Google Trends ile g\u00fcndemi takip ederek, en g\u00fcncel kelime trendlerini \u00f6\u011frenebilir bu sayede siteniz i\u00e7in en do\u011fru i\u00e7erikleri belirleyebillirsiniz. Buna ek olarak Google kullan\u0131c\u0131lar\u0131n\u0131n arama al\u0131\u015fkanlar\u0131n\u0131 ve y\u00f6nelimlerini kolayca analiz ederek, isabetli pazarlama stratejileri olu\u015fturabilirsiniz. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

    SEO i\u00e7in Google Trends nas\u0131l kullan\u0131l\u0131r? SEO konusunda ara\u00e7 perspektifini geli\u015ftirmek ve somut anlamda y\u00f6nlendirmek isteyenlerin ara\u015ft\u0131rd\u0131\u011f\u0131 bir konudur. \u00c7\u00fcnk\u00fc 2006\u2019dan bu yana Google taraf\u0131nda sunulan bu hizmet dijital pazarlama alan\u0131nda paha bi\u00e7ilemeyecek istatiksel verileri a\u00e7\u0131\u011fa \u00e7\u0131karmaktad\u0131r. Google Trends ile yapaca\u011f\u0131n\u0131z etkili pazar ara\u015ft\u0131rmas\u0131 ve teknik SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 bir araya […]<\/p>\n","protected":false},"author":4,"featured_media":21087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-3121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-araclari","entry"],"yoast_head":"\nGoogle Trends \u0130le SEO \u00c7al\u0131\u015fmalar\u0131 Nas\u0131l Yap\u0131l\u0131r?<\/title>\n<meta name=\"description\" content=\"Google Trends ile SEO \u00e7al\u0131\u015fmalar\u0131 nas\u0131l yap\u0131l\u0131r?\u0130\u00e7erik planlamas\u0131 i\u00e7in Google Trends nas\u0131l kullan\u0131l\u0131r? Google Trends ile ilgili t\u00fcm detaylar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-trends-ile-seo-nasil-yapilir\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Trends \u0130le SEO \u00c7al\u0131\u015fmalar\u0131 Nas\u0131l Yap\u0131l\u0131r?\" \/>\n<meta property=\"og:description\" content=\"Google Trends ile SEO \u00e7al\u0131\u015fmalar\u0131 nas\u0131l yap\u0131l\u0131r?\u0130\u00e7erik planlamas\u0131 i\u00e7in Google Trends nas\u0131l kullan\u0131l\u0131r? Google Trends ile ilgili t\u00fcm detaylar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/google-trends-ile-seo-nasil-yapilir\" \/>\n<meta property=\"og:site_name\" content=\"SEO & Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-10T15:54:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-07T08:51:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/11\/google-trends-nasil-kullanilir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-trends-ile-seo-nasil-yapilir#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-trends-ile-seo-nasil-yapilir\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"Google Trends \u0130le SEO \u00c7al\u0131\u015fmalar\u0131 Nas\u0131l Yap\u0131l\u0131r?\",\"datePublished\":\"2020-11-10T15:54:09+00:00\",\"dateModified\":\"2024-08-07T08:51:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-trends-ile-seo-nasil-yapilir\"},\"wordCount\":1072,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-trends-ile-seo-nasil-yapilir#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/11\/google-trends-nasil-kullanilir.jpg\",\"articleSection\":[\"SEO Ara\u00e7lar\u0131\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dopinger.com\/tr\/blog\/google-trends-ile-seo-nasil-yapilir#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-trends-ile-seo-nasil-yapilir\",\"url\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-trends-ile-seo-nasil-yapilir\",\"name\":\"Google Trends \u0130le SEO \u00c7al\u0131\u015fmalar\u0131 Nas\u0131l Yap\u0131l\u0131r?\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-trends-ile-seo-nasil-yapilir#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/google-trends-ile-seo-nasil-yapilir#primaryimage\"},\"thumbnailUrl\":\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/11\/google-trends-nasil-kullanilir.jpg\",\"datePublished\":\"2020-11-10T15:54:09+00:00\",\"dateModified\":\"2024-08-07T08:51:24+00:00\",\"description\":\"Google Trends ile SEO \u00e7al\u0131\u015fmalar\u0131 nas\u0131l yap\u0131l\u0131r?\u0130\u00e7erik planlamas\u0131 i\u00e7in Google Trends nas\u0131l kullan\u0131l\u0131r? 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