{"id":3114,"date":"2020-11-10T15:51:42","date_gmt":"2020-11-10T15:51:42","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=3114"},"modified":"2024-08-12T15:32:12","modified_gmt":"2024-08-12T12:32:12","slug":"retargeting-nedir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/retargeting-nedir","title":{"rendered":"Retargeting (Yeniden Hedefleme) Nedir? Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"\n<p>Dijital pazarlaman\u0131n \u00f6nemi her ge\u00e7en g\u00fcn artarken s\u00fcrekli yeni reklam y\u00f6ntemleri ile tan\u0131\u015f\u0131yoruz. Bu y\u00f6ntemlerden biri olan &#8221;Retargeting&#8221; yani &#8221;Yeniden Hedefleme&#8221; de uzun s\u00fcredir dijital pazarlamada kullan\u0131lmas\u0131n\u0131n yan\u0131nda, web siteleri a\u00e7\u0131s\u0131ndan \u00f6nemli geri d\u00f6n\u00fc\u015fler sa\u011fl\u0131yor. Yaz\u0131m\u0131zda &#8221;Retargeting nedir? Nas\u0131l yap\u0131l\u0131r? Sosyal medya platformlar\u0131nda nas\u0131l uygulan\u0131r? sorular\u0131n\u0131 ad\u0131m ad\u0131m cevaplayaca\u011f\u0131z. Ayr\u0131ca, retargeting y\u00f6nteminin markan\u0131z i\u00e7in avantajlar\u0131 ve dezavantajlar\u0131 olup olmad\u0131\u011f\u0131na da g\u00f6z ataca\u011f\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Retargeting-Yeniden-Hedefleme-Nedir\"><\/span>Retargeting (Yeniden Hedefleme) Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 yeniden hedefleme olan retargeting, bir web sitesini ziyaret eden kullan\u0131c\u0131n\u0131n di\u011fer gezindi\u011fi sitelerde o sitenin reklam\u0131n\u0131 g\u00f6rmesidir. \u00d6rne\u011fin, bir ki\u015fi sizin web sitenizi ziyaret etti ve bir s\u00fcre sonra bir ba\u015fka siteye girdi. E\u011fer retargeting y\u00f6ntemi uyguluyorsan\u0131z, kullan\u0131c\u0131 girdi\u011fi di\u011fer sitede sizin reklam\u0131n\u0131z ile kar\u015f\u0131la\u015facak. \u00d6zellikle e-ticaret siteleri taraf\u0131ndan kullan\u0131lan retargeting, karars\u0131z ziyaret\u00e7ilerin sat\u0131n alma davran\u0131\u015flar\u0131nda etkili olmaktad\u0131r.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/11\/retargeting.png\" alt=\"retargeting\" class=\"wp-image-14713\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/11\/retargeting.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/11\/retargeting-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Retargeting-Yeniden-Hedefleme-Nasil-Yapilir\"><\/span>Retargeting (Yeniden Hedefleme) Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Retargeting (yeniden hedefleme), web sitelere yerle\u015ftirilen piksel kodlar ile kullan\u0131c\u0131lar\u0131n anlamayaca\u011f\u0131 bir \u015fekilde uygulanabiliyor. Kullan\u0131c\u0131 bir siteyi ziyaret etti\u011finde bu kodlar\u0131n varl\u0131\u011f\u0131n\u0131 fark etmiyor. Siz ise, piksel kod sayesinde sizi ziyaret eden kullan\u0131c\u0131y\u0131 takip edebiliyor ve ziyaret etti\u011fi di\u011fer web sitelerde reklamlar\u0131n\u0131z\u0131 yay\u0131nlayabiliyorsunuz. G\u00fcn\u00fcm\u00fczde Facebook, Twitter, Google Ads vb. platformlarda yap\u0131lan bu y\u00f6ntemde ama\u00e7; kendinizi tekrar hat\u0131rlatarak potansiyel m\u00fc\u015fteri i\u00e7in sat\u0131n alma s\u00fcrecini etkilemektir. Bu yaz\u0131m\u0131zda, \u00f6rnek olmas\u0131 ad\u0131na Facebook\u2019ta retargeting (yeniden hedefleme) nas\u0131l yap\u0131l\u0131r? sorusunu cevaplayaca\u011f\u0131z. Di\u011fer platformlarda da s\u00fcre\u00e7 ayn\u0131 \u015fekilde ilerlemektedir. Gelin, hep beraber ad\u0131m ad\u0131m Facebook\u2019ta yeniden hedefleme y\u00f6ntemini inceleyelim.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/09\/retargeting-nasil-yapilir.png\" alt=\"retargeting nas\u0131l yap\u0131l\u0131r\" class=\"wp-image-14714\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/09\/retargeting-nasil-yapilir.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2022\/09\/retargeting-nasil-yapilir-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Facebookta-Retargeting-Yeniden-Hedefleme-Nasil-Yapilir\"><\/span>Facebook\u2019ta Retargeting (Yeniden Hedefleme) Nas\u0131l Yap\u0131l\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&#8221;Retargeting nas\u0131l yap\u0131l\u0131r?&#8221; ad\u0131m ad\u0131m anlataca\u011f\u0131z. \u0130\u015flemleri Facebook paneli \u00fczerinden anlataca\u011f\u0131z ancak di\u011fer platformlarda da i\u015flemlerin mant\u0131\u011f\u0131 ayn\u0131 \u015fekilde ilerliyor. Facebook\u2019ta retargeting (yeniden hedefleme) y\u00f6ntemi kullanarak reklam\u0131n\u0131z\u0131 yay\u0131nlamak i\u00e7in a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 takip edin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0130\u015flemlere ilk olarak \u00f6zel hedef kitle belirleme ile ba\u015fl\u0131yoruz.<\/li>\n\n\n\n<li>Facebook\u2019ta markan\u0131z\u0131n \u201c<a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reklam Y\u00f6neticisi<\/a>\u201d sayfas\u0131n\u0131 a\u00e7\u0131n.<\/li>\n\n\n\n<li>\u201cAra\u00e7lar\u201d &gt; \u201cHedef Kitleler\u201d &gt; \u201cHedef Kitle Olu\u015ftur ve \u00d6zel Hedef Kitle\u201d \u015feklinde ilerleyin.<\/li>\n\n\n\n<li>Daha sonra \u201c\u0130nternet Sitesi Trafi\u011fi\u201d b\u00f6l\u00fcm\u00fcne gelin, \u00f6zel hedef kitle bilgilerinizi se\u00e7in ve bu hedef kitleye isim verin. <\/li>\n\n\n\n<li>Son olarak \u201cHedef Kitle Olu\u015ftur\u201d se\u00e7ene\u011fine t\u0131klayarak \u201c\u0130nternet Sitesi \u00d6zel Hedef Kitlesi Olu\u015fturuldu\u201d yaz\u0131s\u0131n\u0131n \u00e7\u0131kmas\u0131n\u0131 bekleyin ve \u201cTamam\u201d butonuna t\u0131klamay\u0131 unutmay\u0131n!<\/li>\n<\/ul>\n\n\n\n<p>Yapt\u0131\u011f\u0131m\u0131z bu i\u015flem ile reklam\u0131n\u0131z\u0131n g\u00f6sterilece\u011fi \u00f6zel hedef kitleyi olu\u015fturmu\u015f olduk. Yapaca\u011f\u0131m\u0131z yeni i\u015flemler ile Facebook sizin web sitenizi takip edecek. Yani, sitenizi ziyaret edenlere Facebook\u2019ta reklam g\u00f6sterebileceksiniz. Bunu yukar\u0131da bahsetti\u011fimiz piksel kod ile yapaca\u011f\u0131z. Retargeting piksel kodu almak i\u00e7in yapmam\u0131z gerekenler ise \u015fu \u015fekilde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook\u2019ta \u201cReklam Y\u00f6neticisi\u201d sayfas\u0131n\u0131 a\u00e7\u0131n ve \u201cAra\u00e7lar\u201d &gt; \u201cPikseller\u201d \u015feklinde ilerleyin.<\/li>\n\n\n\n<li>Pikseller\u2019e t\u0131klad\u0131\u011f\u0131n\u0131zda \u201cFacebook Pikseli\u201d yaz\u0131s\u0131n\u0131 g\u00f6receksiniz. \u201cEylemler\u201d > \u201cPiksel Kodunu G\u00f6ster\u201d \u015feklinde ilerleyin.<\/li>\n\n\n\n<li>Piksel kodunuz burada kar\u015f\u0131n\u0131za \u00e7\u0131kacak. Kodu kopyalay\u0131n ve web sitenizin &lt;head&gt; kodlar\u0131n\u0131n aras\u0131na yap\u0131\u015ft\u0131r\u0131n.<\/li>\n<\/ul>\n\n\n\n<p>Yukar\u0131da olu\u015fturdu\u011fumuz \u00f6zel hedef kitlenizdeki kullan\u0131c\u0131 say\u0131n\u0131z 200 ki\u015fi oldu\u011funda reklam\u0131n\u0131z\u0131 yay\u0131nlayabiliyorsunuz. \u201c\u00d6zel Hedef Kitle\u201d say\u0131n\u0131z\u0131 takip etmek i\u00e7in yine Reklam Y\u00f6neticisi\u2019ni a\u00e7\u0131n ve \u201cAra\u00e7lar\u201d &gt; \u201cHedef Kitleler\u201d \u015feklinde ilerleyin. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/11\/retargeting-avantajlari.png\" alt=\"retargeting avantajlar\u0131\" class=\"wp-image-14716\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/11\/retargeting-avantajlari.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/11\/retargeting-avantajlari-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Retargeting-Yeniden-Hedefleme-Avantajlari-ve-Dezavantajlari-Nelerdir\"><\/span>Retargeting (Yeniden Hedefleme) Avantajlar\u0131 ve Dezavantajlar\u0131 Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Retargeting, <a href=\"https:\/\/www.dopinger.com\/tr\/\">dijital pazarlama<\/a> s\u00f6z konusu oldu\u011funda s\u0131kl\u0131kla kullan\u0131lan bir y\u00f6ntem olup avantajl\u0131 geri d\u00f6n\u00fc\u015fler sa\u011flasa da, baz\u0131 durumlarda birtak\u0131m zorluklar \u00e7\u0131karabilir. E\u011fer bir kullan\u0131c\u0131ya reklam\u0131n\u0131z \u00e7ok fazla g\u00f6sterilirse, bu durum markan\u0131z i\u00e7in olumsuz bir imaj yaratacakt\u0131r. Kar\u015f\u0131 tarafa b\u0131kk\u0131nl\u0131k verecek \u015fekilde s\u00fcrekli g\u00f6sterilmek, retargeting y\u00f6nteminin dezavantajlar\u0131ndan biridir. Ayr\u0131ca markan\u0131z ile sorun ya\u015fayan ve \u015fikayet i\u00e7in web sitenizi kullanan bir ki\u015fiye reklamlar\u0131n\u0131z\u0131n s\u00fcrekli g\u00f6sterilmesi, ayn\u0131 sorunu yeniden hat\u0131rlamalar\u0131na neden olacakt\u0131r. <\/p>\n\n\n\n<p>Retargeting (yeniden hedefleme) y\u00f6ntemini avantajlar\u0131 ile dezavantajlar\u0131n\u0131 markan\u0131za \u00f6zel de\u011ferlendirmenizi tavsiye ederiz. Baz\u0131 dezavantajlar\u0131 bulunuyor olsa da, sat\u0131n alma s\u00fcrecini olumlu etkileyen bu y\u00f6ntem, size kazan\u00e7 sa\u011fl\u0131yorsa devam ettirmek isteyebilirsiniz. \u00dcstelik, retargeting marka bilinirli\u011finizi de zamanla art\u0131racakt\u0131r. Bu unsurlar\u0131 iyi de\u011ferlendirip stratejinizi s\u00fcrekli g\u00fcncellemenizi \u00f6neririz. &#8221;Retargeting nedir?&#8221; t\u00fcm detaylar\u0131 ile anlatt\u0131k, bizi takipte kalmaya devam edin!<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Retargeting Nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 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             <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 Yeniden Hedefleme olan Retargeting, bir web sitesini ziyaret eden kullan\u0131c\u0131n\u0131n di\u011fer gezindi\u011fi sitelerde o sitenin reklam\u0131n\u0131 g\u00f6rmesidir. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Retargeting (Yeniden Hedefleme) Sat\u0131\u015flar\u0131m\u0131 Etkiler mi?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 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       <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>G\u00fcn\u00fcm\u00fczde e-ticaret firmalar\u0131n\u0131n s\u0131kl\u0131kla kulland\u0131\u011f\u0131 Retargeting, sat\u0131\u015flar\u0131 ve marka bilinirli\u011fini art\u0131ran bir reklam y\u00f6ntemidir. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Retargeting (Yeniden Hedefleme) i\u00e7in hangi platformlar\u0131 kullanabilirim?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 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<path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Retargeting uygulamak i\u00e7in hedef kitlenizi iyi tan\u0131mal\u0131s\u0131n\u0131z. Hedef kitlenizin al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re Google Ads (Google Reklamlar\u0131), Facebook, Twitter vb platformlar\u0131 kullanabilirsiniz. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlaman\u0131n \u00f6nemi her ge\u00e7en g\u00fcn artarken s\u00fcrekli yeni reklam y\u00f6ntemleri ile tan\u0131\u015f\u0131yoruz. Bu y\u00f6ntemlerden biri olan &#8221;Retargeting&#8221; yani &#8221;Yeniden Hedefleme&#8221; de uzun s\u00fcredir dijital pazarlamada kullan\u0131lmas\u0131n\u0131n yan\u0131nda, web siteleri a\u00e7\u0131s\u0131ndan \u00f6nemli geri d\u00f6n\u00fc\u015fler sa\u011fl\u0131yor. Yaz\u0131m\u0131zda &#8221;Retargeting nedir? Nas\u0131l yap\u0131l\u0131r? Sosyal medya platformlar\u0131nda nas\u0131l uygulan\u0131r? sorular\u0131n\u0131 ad\u0131m ad\u0131m cevaplayaca\u011f\u0131z. Ayr\u0131ca, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retargeting (Yeniden Hedefleme) Nedir? Nas\u0131l Yap\u0131l\u0131r? | Dopinger<\/title>\n<meta name=\"description\" content=\"Yeniden pazarlama olarak bilinen retargeting nedir? Dijital pazarlamada \u00f6nemli bir yer tutan retargeting \u00e7al\u0131\u015fmalar\u0131 hakk\u0131nda t\u00fcm detaylar!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dopinger.com\/tr\/blog\/retargeting-nedir\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retargeting (Yeniden Hedefleme) Nedir? Nas\u0131l Yap\u0131l\u0131r? | Dopinger\" \/>\n<meta property=\"og:description\" content=\"Yeniden pazarlama olarak bilinen retargeting nedir? Dijital pazarlamada \u00f6nemli bir yer tutan retargeting \u00e7al\u0131\u015fmalar\u0131 hakk\u0131nda t\u00fcm detaylar!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/retargeting-nedir\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-10T15:51:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-12T12:32:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/11\/retargeting-yeniden-hedefleme-nedir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/retargeting-nedir#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/retargeting-nedir\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"Retargeting (Yeniden Hedefleme) Nedir? 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