{"id":2960,"date":"2020-10-05T14:38:32","date_gmt":"2020-10-05T14:38:32","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=2960"},"modified":"2023-11-03T17:13:00","modified_gmt":"2023-11-03T14:13:00","slug":"utm-nedir","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/utm-nedir","title":{"rendered":"UTM Nedir? Nas\u0131l Kullan\u0131l\u0131r?"},"content":{"rendered":"\n<p><strong>utm a\u00e7\u0131l\u0131m\u0131<\/strong> Urchin Tracking Module olan ve ba\u011flant\u0131 (link) kayna\u011f\u0131n\u0131, pazarlama arac\u0131n\u0131 ve kampanyan\u0131n ad\u0131n\u0131 izlemek i\u00e7in URL yap\u0131s\u0131na eklenen basit bir kod t\u00fcr\u00fcne verilen add\u0131r. <strong>UTM<\/strong> sayesinde <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>, arama yapanlar\u0131n hangi kampanyadan (source) geldi\u011fini, hangi yol ile geldi\u011fini (medium) ve hangi kampanyaya y\u00f6nlendirdi\u011fini (campaign) g\u00f6sterir. <strong>UTM kodu<\/strong>, her \u00e7evrimd\u0131\u015f\u0131 kampanya i\u00e7in bir URL olu\u015fturur ve daha sonra o URL\u2019yi kullan\u0131c\u0131n\u0131n atam\u0131\u015f oldu\u011fu adrese y\u00f6nlendirir. \u00d6zellikle bu adresler, kullan\u0131c\u0131n\u0131n alan ad\u0131n\u0131 (domain) kapsar. Bu yaz\u0131m\u0131zda <strong>UTM nedir <\/strong>ve nas\u0131l kullan\u0131l\u0131r sorusunun cevab\u0131n\u0131 detayl\u0131 bir \u015fekilde ele ald\u0131k. Ayr\u0131ca UTM\u2019in \u00f6zellikleri ve yararlar\u0131 da yaz\u0131m\u0131z\u0131n i\u00e7eri\u011finde mevcut.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UTM-Bilesenleri-Nelerdir-Ne-Anlama-Gelir\"><\/span><strong>UTM Bile\u015fenleri Nelerdir? Ne Anlama Gelir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>UTM bile\u015fenleri<\/strong> 5\u2019e ayr\u0131lmaktad\u0131r. Bu bile\u015fenler ve anlamlar\u0131 \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign: Kullan\u0131lmas\u0131 zorunludur ve kampanyan\u0131n ad\u0131 anlam\u0131na gelir.<\/li>\n\n\n\n<li>Source: Kullan\u0131lmas\u0131 zorunludur ve link kayna\u011f\u0131 anlam\u0131na gelir.<\/li>\n\n\n\n<li>Medium: Kullan\u0131lmas\u0131 zorunludur ve kampanyan\u0131n arac\u0131 anlam\u0131na gelir.<\/li>\n\n\n\n<li>Term: Kullan\u0131lmas\u0131 zorunlu de\u011fildir ve text reklamlar\u0131nda anahtar kelime tan\u0131mlama anlam\u0131na gelir.<\/li>\n\n\n\n<li>Content: Kullan\u0131lmas\u0131 zorunlu de\u011fildir ve kampanyan\u0131n i\u00e7eri\u011fi anlam\u0131na gelir. <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/ab-testi-nedir\">A\/B testi<\/a> \u00f6zelinde olduk\u00e7a avantajl\u0131d\u0131r.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/utm-nedir-utm-linki-nasil-olusturulur.jpg\" alt=\"UTM Linki Nas\u0131l Olu\u015fturulur\" class=\"wp-image-23915\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/utm-nedir-utm-linki-nasil-olusturulur.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/utm-nedir-utm-linki-nasil-olusturulur-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UTM-Linki-Nasil-Olusturulur\"><\/span><strong>UTM Linki Nas\u0131l Olu\u015fturulur?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Utm link olu\u015fturma<\/strong> i\u00e7in \u00f6ncelikle Google URL olu\u015fturucu sayfas\u0131na giri\u015f yapmal\u0131 ve bu formda yaz\u0131lanlara dikkat etmelisiniz.<strong> UTM <\/strong>bile\u015fenlerini kullanarak bir<strong> UTM linki<\/strong> olu\u015fturabilirsiniz. Form i\u00e7in \u015fu ad\u0131mlar\u0131 takip edin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web site URL\u2019si:\nReklama t\u0131klayanlar hangi sayfaya y\u00f6nlendirilecekse bu alana o&nbsp; adresi yaz\u0131n.<\/li>\n\n\n\n<li>Kampanya kayna\u011f\u0131:\nReklam\u0131n\u0131z hangi platformda olu\u015fturulacaksa bu alana onu yaz\u0131n.<\/li>\n\n\n\n<li>Kampanya arac\u0131:\nReklam\u0131n\u0131z\u0131n hangi ara\u00e7 taraf\u0131ndan kullan\u0131c\u0131lar ile bulu\u015fmas\u0131 gerekti\u011fini bu\nalana yaz\u0131n.<\/li>\n\n\n\n<li>Kampanya terimi: Kampanyan\u0131z\u0131n anahtar kelimesini buraya yaz\u0131n. <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/anahtar-kelime-arastirmasi-rehberi\" target=\"_blank\" rel=\"noreferrer noopener\">Anahtar kelime ara\u015ft\u0131rmas\u0131 rehberi<\/a> ile hedef anahtar kelimelerinizi nas\u0131l bulaca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenin.<\/li>\n\n\n\n<li>Kampanya i\u00e7eri\u011fi:\nReklam grubunuz ne ise bu alana onu yaz\u0131n.<\/li>\n\n\n\n<li>Kampanya ad\u0131:\nKampanyan\u0131n ad\u0131n\u0131 bu alana yaz\u0131n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UTM-Ne-Ise-Yarar-Ozellikleri-Nelerdir\"><\/span><strong>UTM Ne \u0130\u015fe Yarar? \u00d6zellikleri Nelerdir?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>UTM<\/strong> \u00f6zel i\u00e7erikleri veya terimleri takip edebilmek i\u00e7in \u00e7ok yararl\u0131 bir koddur. UTM\u2019in \u00f6zelliklerinden ve yararlar\u0131n\u0131 \u015fu \u015fekilde s\u0131ralayal\u0131m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>UTM koduna istenen baz\u0131 de\u011ferler eklenmektedir. <\/li>\n\n\n\n<li>Terimler birden fazla anahtar kelimeleri i\u00e7eremektedir. <\/li>\n\n\n\n<li>\u0130\u00e7erikte yer alan ve ayn\u0131 mesaj\u0131 i\u00e7eren fakat hangisinin daha iyi performans g\u00f6sterece\u011fini \u00f6\u011frenmek i\u00e7in iki farkl\u0131 reklam takip edilece\u011fi durumlarda, takip edilmesi istenen de\u011ferler belirlenir ve Google URL olu\u015fturucusuna girilerek gerekli parametreler kaydedilmektedir. <\/li>\n\n\n\n<li>Bu \u015fekilde kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 \u00f6\u011frenmek ad\u0131na \u00e7ok geni\u015f bir veri sunar. Daha sonra, geli\u015ftirici i\u00e7in olduk\u00e7a avantajl\u0131 bir durum ortaya \u00e7\u0131kar. <\/li>\n\n\n\n<li>UTM geni\u015f ayar se\u00e7enekleri sunar ve bu sayede pek \u00e7ok kolayl\u0131k sa\u011flar.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/utm-kullanimi.jpg\" alt=\"UTM Kullan\u0131m\u0131 \u00d6rne\u011fi\" class=\"wp-image-23916\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/utm-kullanimi.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2023\/09\/utm-kullanimi-768x384.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UTM-Kullanimi-Ornegi\"><\/span><strong>UTM Kullan\u0131m\u0131 \u00d6rne\u011fi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\u015fa\u011f\u0131da<strong> UTM kullan\u0131m\u0131<\/strong> ile ilgili bir \u00f6rnek sunulmu\u015ftur.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>http:&#47;&#47;www.internetsiteniz.com\/?utm_source=Nike%2BAyakkab\u0131&amp;utm_medium=Facebook%15CApril&amp;utm_campaign=Nike%15Cayakkab\u0131%15CSale<\/code><\/pre>\n\n\n\n<p>Source:\n\u0130nternet Siteniz<\/p>\n\n\n\n<p>Medium:\nFacebook<\/p>\n\n\n\n<p>Campaign:\nNike Ayakkab\u0131 Sale<\/p>\n\n\n\n<p>G\u00f6r\u00fcld\u00fc\u011f\u00fc gibi, bu \u00f6rnek Nisan ay\u0131nda Facebook\u2019ta yay\u0131nlanan bir kampanya reklam\u0131 ve Nike ayakkab\u0131 sat\u0131\u015f\u0131d\u0131r. UTM kodunda kampanyan\u0131n ad\u0131n\u0131 veya \u015firketin ad\u0131n\u0131 de\u011fi\u015ftirmek, g\u00f6rmek istenilen di\u011fer de\u011ferlerin kolayca g\u00f6r\u00fclebilmesini sa\u011flayacakt\u0131r. B\u00f6ylece yap\u0131lan bu kampanya, verilen <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/reklam-analizi-nasil-yapilir\" target=\"_blank\" rel=\"noreferrer noopener\">reklam<\/a> ya da strateji ile ne kadar uyumlu ve kazan\u00e7l\u0131 oldu\u011fu y\u00f6n\u00fcnden \u00f6l\u00e7\u00fclebilir ve analiz edilerek yeni stratejilere g\u00fc\u00e7 katabilir.<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            UTM Nedir?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Urchin Tracking Module\u2019\u00fcn ba\u015f harflerinden olu\u015fan UTM, ba\u011flant\u0131 (link) kayna\u011f\u0131n\u0131, pazarlama arac\u0131n\u0131 ve kampanyan\u0131n ad\u0131n\u0131 izlemek i\u00e7in URL yap\u0131s\u0131na eklenen basit bir kod t\u00fcr\u00fcne verilen add\u0131r. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            UTM Linki Nas\u0131l Olu\u015fturulur?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 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fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            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11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_1\" class=\"collapse\" aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Bunun i\u00e7in \u00f6ncelikle Google URL olu\u015fturucu sayfas\u0131na giri\u015f yapmal\u0131 ve formu do\u011fru doldurmal\u0131s\u0131n\u0131z. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            UTM Ne \u0130\u015fe Yarar?\n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 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6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>UTM \u00f6zel i\u00e7erikleri veya terimleri takip edebilmek ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 \u00f6l\u00e7erek do\u011fru stratejiler geli\u015ftirmek ad\u0131na \u00e7ok fayda sa\u011flayacak bir kod t\u00fcr\u00fcd\u00fcr. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>utm a\u00e7\u0131l\u0131m\u0131 Urchin Tracking Module olan ve ba\u011flant\u0131 (link) kayna\u011f\u0131n\u0131, pazarlama arac\u0131n\u0131 ve kampanyan\u0131n ad\u0131n\u0131 izlemek i\u00e7in URL yap\u0131s\u0131na eklenen basit bir kod t\u00fcr\u00fcne verilen add\u0131r. UTM sayesinde Google Analytics, arama yapanlar\u0131n hangi kampanyadan (source) geldi\u011fini, hangi yol ile geldi\u011fini (medium) ve hangi kampanyaya y\u00f6nlendirdi\u011fini (campaign) g\u00f6sterir. UTM kodu, her [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UTM Nedir? UTM Nas\u0131l Olu\u015fturulur? Nas\u0131l Kullan\u0131l\u0131r? - Dopinger<\/title>\n<meta name=\"description\" content=\"Kampanyalar\u0131n\u0131z\u0131 takip etmek ve izlemek i\u00e7in kullan\u0131lan UTM nedir? UTM linki nas\u0131l olu\u015fturulur? 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