{"id":2895,"date":"2020-10-02T15:17:03","date_gmt":"2020-10-02T15:17:03","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=2895"},"modified":"2024-08-02T14:38:32","modified_gmt":"2024-08-02T11:38:32","slug":"anahtar-kelime-hedeflemesi","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/anahtar-kelime-hedeflemesi","title":{"rendered":"Do\u011fru Anahtar Kelime Hedeflemesi Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"\n

Do\u011fru anahtar kelime hedeflemesi SEO \u00e7al\u0131\u015fmalar\u0131nda \u00e7ok \u00f6nemli bir yer tutmaktad\u0131r. Google\u2019da arama yapan kullan\u0131c\u0131lar SEO\u2019nun ne oldu\u011fu bilmez, onlar sadece arad\u0131klar\u0131 i\u00e7eri\u011fi h\u0131zl\u0131 ve kolay bir \u015fekilde bulmak ister. Siz de bir site sahibi olarak kullan\u0131c\u0131lara bu ula\u015f\u0131labilirli\u011fi ve rahatl\u0131\u011f\u0131 sunmal\u0131s\u0131n\u0131z. Aksi takdirde site trafi\u011finiz size kazan\u00e7 sa\u011flamayacak, dolay\u0131s\u0131yla arama sonu\u00e7lar\u0131 s\u0131ralamas\u0131nda da iyi bir konumda olmayacaks\u0131n\u0131z. Unutmay\u0131n, hi\u00e7bir \u015fey i\u00e7in ge\u00e7 de\u011fil, \u015fu an her ne durumdaysan\u0131z bunu d\u00fczeltmek i\u00e7in bir \u015fans\u0131n\u0131z var, bunun ilk ad\u0131m\u0131 ise bu yaz\u0131y\u0131 sonuna kadar okumak, anlamak ve ara\u015ft\u0131rmak. K\u0131saca \u00f6\u011frenme s\u00fcrecini ba\u015flatmak\u2026<\/p>\n\n\n\n

Bu yaz\u0131m\u0131zda, SEO\u2019nun temel yap\u0131\nta\u015flar\u0131ndan biri olan do\u011fru anahtar kelime hedeflemesi nas\u0131l yap\u0131l\u0131r konusunu\nele alaca\u011f\u0131z. <\/p>\n\n\n\n

<\/span>Do\u011fru Anahtar Kelime Hedeflemesi Nas\u0131l Yap\u0131l\u0131r? <\/span><\/h2>\n\n\n\n

Hem sitenizden beklentilerinizi\nhem de Google\u2019\u0131n beklentilerini kar\u015f\u0131layabilmek i\u00e7in do\u011fru anahtar kelimeleri\nse\u00e7mek \u00e7ok \u00f6nemlidir. \u00d6ncelikle hangi anahtar kelimeler ya da kelime grubu\nsitenizdeki i\u00e7erikle alakal\u0131? Bunu belirleyin. Stratejinizi belirlerken\nhedefledi\u011finiz anahtar kelimeler \u00f6nce kafan\u0131zda \u015fekillenmi\u015f olmal\u0131. <\/p>\n\n\n\n

    \n
  • Anahtar kelimelerinizi neden se\u00e7tiniz? Amac\u0131n\u0131z\nnet mi? Kullan\u0131c\u0131lar\u0131n\u0131z\u0131 bilgilendirecek misiniz yoksa onlar\u0131 harekete mi\nge\u00e7ireceksiniz?<\/li>\n<\/ul>\n\n\n\n

    Pek \u00e7ok SEO\nuzman\u0131, bu husus ile ilgili bir \u2018negatif anahtar kelimeler\u2019 listesi kullan\u0131r.\nBu listenin amac\u0131 asl\u0131nda i\u015fe yarayaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclen kelimelerin asl\u0131nda fayda\nsa\u011flamayaca\u011f\u0131n\u0131 bilmeleri i\u00e7indir. Sizin b\u00f6yle bir listeniz var m\u0131?<\/p>\n\n\n\n

    Bu noktada\nbirka\u00e7 tavsiye daha vermek gerekirse:<\/p>\n\n\n\n

      \n
    • Kendinizi kullan\u0131c\u0131lar\u0131n yerine koyun. Potansiyel m\u00fc\u015fterinizi, nas\u0131l bir sabit m\u00fc\u015fteriye \u00e7evirebilirsiniz?<\/li>\n\n\n\n
    • SEO i\u00e7in bahsetti\u011fimiz \u00f6\u011frenme s\u00fcreciniz i\u00e7in acele etmeyin. \u00c7ok fazla detay oldu\u011fu i\u00e7in sindirerek ve tecr\u00fcbe edinerek \u00f6\u011frenmeye \u00e7al\u0131\u015f\u0131n.<\/li>\n<\/ul>\n\n\n
      \n
      \"anahtar<\/figure><\/div>\n\n\n

      <\/span>Hangi Anahtar Kelime ve Neden? <\/span><\/h2>\n\n\n\n

      Muhtemelen bu s\u00fcre\u00e7te SEO ve\nanahtar kelime analizi i\u00e7in pek \u00e7ok yard\u0131mc\u0131 ara\u00e7 kullan\u0131laca\u011f\u0131n\u0131\nbiliyorsunuzdur. Bu ara\u00e7lar, anahtar kelime analizinin yan\u0131 s\u0131ra, kelimelerin\naranma hacmi ve sorgulat\u0131lma say\u0131s\u0131 gibi analizleri de size sa\u011flayacak. Ancak\niyile\u015ftirmelere odaklanmad\u0131\u011f\u0131n\u0131zda, bu analizler sizin pek de i\u015finize yaramaz.\n\u015e\u00f6yle ki;<\/p>\n\n\n\n

        \n
      • Se\u00e7ti\u011finiz kelime web site i\u00e7eri\u011finizle alakal\u0131 olmal\u0131d\u0131r.<\/li>\n\n\n\n
      • Kullan\u0131c\u0131lar bu kelime ile arama motorunda aratt\u0131\u011f\u0131nda web sitenize ula\u015fabilmelidir.<\/li>\n\n\n\n
      • Sitenize bu sorguyla gelen kullan\u0131c\u0131lar, kelime ile ili\u015fkili i\u00e7erik g\u00f6rd\u00fckleri i\u00e7in sitenizden memnun kalmal\u0131d\u0131r.<\/li>\n\n\n\n
      • Rakip analizi yaparak o kelimelerin ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7ebilmelisiniz.<\/li>\n\n\n\n
      • Reklaml\u0131 sonu\u00e7lar kullan\u0131lan o anahtar kelimelerin de\u011ferli oldu\u011funu g\u00f6sterebilir. Buradan da yola \u00e7\u0131kabilirsiniz.<\/li>\n\n\n\n
      • Teredd\u00fctte kald\u0131ysan\u0131z birka\u00e7 reklam ile eri\u015fim say\u0131s\u0131, t\u0131klanma say\u0131s\u0131 ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131na bakarak kelimelerinizi analiz edebilirsiniz. Buna g\u00f6re de bir strateji belirleyebilirsiniz.<\/li>\n<\/ul>\n\n\n
        \n
        \"anahtar<\/figure><\/div>\n\n\n

        <\/span>Uzun Kuyruklu Anahtar Kelimeler <\/span><\/h2>\n\n\n\n

        SEO uzmanlar\u0131, pop\u00fcler olarak kullan\u0131lan anahtar kelimeler d\u0131\u015f\u0131nda uzun kuyruklu (long tail) anahtar kelimelerin %70 oran\u0131nda daha etkili oldu\u011funu s\u00f6yl\u00fcyor. Long tail kelimeler ve detaylar\u0131n\u0131, bu konuyu anlatt\u0131\u011f\u0131m\u0131z yaz\u0131m\u0131zda bulabilirsiniz. Bu kelimelerin daha etkili olmas\u0131n\u0131n en \u00f6nemli sebebi, kullan\u0131c\u0131n\u0131n niyetini direkt olarak belli eden anahtar kelimeler olmas\u0131. \u00d6rne\u011fin, \u2018g\u00f6mlek\u2019 de\u011fil de \u2018uzun kollu beyaz ipek g\u00f6mlek\u2019 olarak arama yapan kullan\u0131c\u0131, b\u00fcy\u00fck ihtimalle al\u0131\u015fveri\u015f niyetindedir. Bu sebeple long tail kelimeler kullanmaktan ka\u00e7\u0131nmaman\u0131z\u0131 tavsiye ederiz. <\/p>\n\n\n

        \n
        \"lsi<\/figure><\/div>\n\n\n

        Do\u011fru anahtar kelimeleri\nhedeflemek, k\u0131sa s\u00fcrede olacak bir i\u015f olmad\u0131\u011f\u0131 kesin. Bunun i\u00e7in birka\u00e7 anahtar\nkelime analiz arac\u0131 kullan\u0131m\u0131 ile birlikte kendi g\u00f6zlemlerinizi ve neyi\nhedefledi\u011finizi bilmeniz \u00e7ok \u00f6nemlidir. Sonu\u00e7 olarak do\u011fru anahtar kelime\nhedeflemesi nas\u0131l yap\u0131l\u0131r konusunu k\u0131saca \u00f6zetlemek gerekirse:<\/p>\n\n\n\n

          \n
        • Sitenize gelen kullan\u0131c\u0131lar ve niyetlerini baz alarak kendi hedefinizi olu\u015fturun.<\/li>\n\n\n\n
        • Rakip analizi ve organik arama sonu\u00e7lar\u0131nda \u00e7\u0131kan \u00fccretli reklam sonu\u00e7lar\u0131 do\u011fru anahtar kelime noktas\u0131nda \u00e7ok b\u00fcy\u00fck fikirler verir.<\/li>\n\n\n\n
        • Uzun kuyruklu anahtar kelimeleri kullanmaktan (do\u011fru \u015fekilde) ka\u00e7\u0131n\u0131lmamal\u0131d\u0131r.<\/li>\n\n\n\n
        • Se\u00e7ti\u011finiz anahtar kelimelerin mutlaka site i\u00e7eri\u011finizle ili\u015fkili\/alakal\u0131 olmas\u0131na \u00f6zen g\u00f6sterin.  <\/li>\n<\/ul>\n\n\n\n
          <\/div>\n\n
          \n

          <\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/span><\/h2>\n
          \n
          \n
          \n
          \n Do\u011fru Anahtar Kelimeyi Nas\u0131l Se\u00e7erim?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
          \n
          \n

          Bunun i\u00e7in rakip analizi ve kelimenizle ilgili organik arama sonu\u00e7lar\u0131nda \u00e7\u0131kan \u00fccretli reklamlar size fikir verecektir. Ayr\u0131ca burada anahtar kelime analizinizi de yapm\u0131\u015f olman\u0131z beklenir. <\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

          \n
          \n Uzun Kuyruklu Anahtar Kelimeler Nelerdir?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
          \n
          \n

          Bunlar \u00fc\u00e7 ve \u00fczeri kelimeleri i\u00e7eren anahtar kelime gruplar\u0131na denir. \u00d6rne\u011fin, \u2018g\u00f6mlek\u2019 de\u011fil de \u2018uzun kollu beyaz ipek g\u00f6mlek\u2019 bir uzun kuyruklu anahtar kelimedir. <\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

          \n
          \n Anahtar Kelime Analizi \u0130\u00e7in Kullan\u0131lan Ara\u00e7lar Nelerdir?\n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
          \n
          \n

          \u00dccretsizlerden bahsedecek olursak, Google Keyword Planner, Ubersuggest, WordStream ve Keyword Tool bunlardan birka\u00e7\u0131d\u0131r. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

          Do\u011fru anahtar kelime hedeflemesi SEO \u00e7al\u0131\u015fmalar\u0131nda \u00e7ok \u00f6nemli bir yer tutmaktad\u0131r. Google\u2019da arama yapan kullan\u0131c\u0131lar SEO\u2019nun ne oldu\u011fu bilmez, onlar sadece arad\u0131klar\u0131 i\u00e7eri\u011fi h\u0131zl\u0131 ve kolay bir \u015fekilde bulmak ister. Siz de bir site sahibi olarak kullan\u0131c\u0131lara bu ula\u015f\u0131labilirli\u011fi ve rahatl\u0131\u011f\u0131 sunmal\u0131s\u0131n\u0131z. Aksi takdirde site trafi\u011finiz size kazan\u00e7 sa\u011flamayacak, dolay\u0131s\u0131yla […]<\/p>\n","protected":false},"author":4,"featured_media":21111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-2895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anahtar-kelime","entry"],"yoast_head":"\nDo\u011fru Anahtar Kelime Hedeflemesi Nas\u0131l Yap\u0131l\u0131r? - Dopinger<\/title>\n<meta name=\"description\" content=\"\u0130\u00e7erikleriniz ve web siteniz i\u00e7in anahtar kelime ara\u015ft\u0131rmas\u0131 yapmak \u00e7ok \u00f6nemlidir. 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