{"id":27661,"date":"2024-04-19T13:18:58","date_gmt":"2024-04-19T10:18:58","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=27661"},"modified":"2024-08-01T17:26:40","modified_gmt":"2024-08-01T14:26:40","slug":"google-ads-ve-seo","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/google-ads-ve-seo","title":{"rendered":"6 Ad\u0131mda Google Ads Verilerini SEO’da Nas\u0131l Kullan\u0131r\u0131z?"},"content":{"rendered":"\n

S\u00f6z konusu internet reklamc\u0131l\u0131\u011f\u0131 oldu\u011funda Google Ads , genelde akla ilk gelen platform oluyor. Fakat Google Ads\u2019i sadece bu alanda de\u011ferlendirmek dijital pazarlama konusunda geli\u015fimi hedefleyenler i\u00e7in eksik bir yakla\u015f\u0131m olacakt\u0131r. Zira Google Ads, dijital pazarlaman\u0131n en \u00fczerinde durulan konular\u0131ndan SEO i\u00e7in \u00e7ok de\u011ferli veriler sunuyor. Google Ads ve SEO<\/strong> \u00e7al\u0131\u015fmalar\u0131 aras\u0131ndaki ili\u015fkiyi 6 ad\u0131mda anlatt\u0131m. Keyifli okumalar..<\/p>\n\n\n\n

Google Ads verilerini SEO \u00e7al\u0131\u015fmalar\u0131<\/a> \u00fczerinde kullanmak her ne kadar \u00f6nemli olsa da platformun sundu\u011fu her veri SEO i\u00e7in bir anlam ifade etmeyebilir, efektif bir \u00e7al\u0131\u015fma i\u00e7in spesifik noktalara y\u00f6nelmek gerekir. Bu yaz\u0131mda, Google\u2019\u0131n sundu\u011fu verilerden hangilerinin SEO \u00e7al\u0131\u015fmalar\u0131n\u0131zda faydal\u0131 olabilece\u011finden birka\u00e7 madde ile bahsedece\u011fim.<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

<\/span>Title & Description (Google ADS)<\/strong><\/span><\/h2>\n\n\n\n

Google Ads, her bir reklam\u0131n ne kadar g\u00f6r\u00fcnt\u00fclenme, t\u0131klanma ald\u0131\u011f\u0131 gibi bir\u00e7ok veri sunar. Bu verilerden bir tanesi de kesinlike Google Ads reklam y\u00f6ntemi<\/a> \u00e7al\u0131\u015fmalar\u0131nda kulland\u0131\u011f\u0131m\u0131z CTR’d\u0131r. En \u00e7ok CTR\u2019a sahip reklamlar\u0131 tespit etmek SEO \u00e7al\u0131\u015fman\u0131zda hangi ba\u015fl\u0131k ve a\u00e7\u0131klamalara yer vermeniz gerekti\u011fi konusunda size fikir verecektir. Daha iyi sonu\u00e7lara ula\u015fmak i\u00e7in farkl\u0131 ba\u015fl\u0131k ve a\u00e7\u0131klamalarla farkl\u0131 reklamlar kurarak ve birka\u00e7 hafta sonu\u00e7lar\u0131 g\u00f6zlemleyerek hangi ba\u015fl\u0131k ve a\u00e7\u0131klamalar\u0131n size daha \u00e7ok CTR getirdi\u011fini tespit etmenizi \u00f6neririz. Daha sonra bunlar\u0131 SEO \u00e7al\u0131\u015fmalar\u0131n\u0131zda kullanabilirsiniz. \u00d6rne\u011fin bir reklam\u0131n\u0131zda \u201cSepette %10 \u0130ndirim Kodu\u201d ibaresini kullan\u0131p ba\u015fka bir reklam\u0131n\u0131zda kullanmad\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcnelim. \u0130ndirim yaz\u0131s\u0131n\u0131 i\u00e7eren reklam\u0131n\u0131z\u0131n daha y\u00fcksek CTR\u2019a sahip olmas\u0131 durumunda bu yaz\u0131y\u0131 site title ve description\u2019lar\u0131n\u0131za da entegre edebilir ve daha y\u00fcksek trafik elde etme \u015fans\u0131n\u0131z\u0131 art\u0131rabilirsiniz. Bu \u015fekilde reklam yaz\u0131lar\u0131n\u0131 d\u00fczenli olarak test ederek title ve description\u2019lar\u0131n\u0131z\u0131n optimizasyonunu sa\u011flayabilirsiniz.                                         <\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

<\/span>Keyword Planner Verileri<\/strong><\/span><\/h2>\n\n\n\n

SEO alan\u0131nda \u00e7al\u0131\u015fan neredeyse herkes anahtar kelimesi analizi i\u00e7in bir\u00e7ok farkl\u0131 tool kullan\u0131yor. Google Ads Keyword Planner da bunlardan birisi. Bu ara\u00e7 sayesinde siteniz i\u00e7in yeni anahtar kelime fikirleri edinebilir; anahtar kelimelerinizin belirli tarih aral\u0131klar\u0131ndaki hacimlerini g\u00f6zlemleyebilir; arama hacimlerindeki de\u011fi\u015fimleri grafik format\u0131nda g\u00fcn g\u00fcn, hafta hafta inceleyebilirsiniz. Burada g\u00f6rd\u00fc\u011f\u00fcn\u00fcz veriler kolayca bir Excel tablosuna da aktar\u0131labiliyor. <\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

<\/span>Search Terms Report (Arama terimleri raporu)<\/strong><\/span><\/h2>\n\n\n\n

Arama Terimleri Raporu, Google\u2019da olu\u015fturdu\u011funuz search reklamlar\u0131n\u0131n hangi arama terimleri ile tetiklendi\u011fini g\u00f6steren olduk\u00e7a kapsaml\u0131 bir rapor. Bu rapordan SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z i\u00e7in anahtar kelime analizi, title ve description optimizasyonu, rakip analizi gibi birden farkl\u0131 noktada fayda sa\u011flayabilirsiniz. <\/p>\n\n\n\n

\u0130lk olarak rakip analizi konusunu k\u0131sa bir \u00f6rnekle a\u00e7\u0131klamak gerekirse, \u201cK\u0131rm\u0131z\u0131 ayakkab\u0131\u201d anahtar kelimesini reklamlar\u0131n\u0131zda kulland\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcnelim. Reklamlar\u0131n\u0131z \u201ck\u0131rm\u0131z\u0131 ayakkab\u0131 nike\u201d, \u201ck\u0131rm\u0131z\u0131 ayakkab\u0131 trendyol\u201d gibi aramalar yapan kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kacak ve bu terimleri raporunuzda g\u00f6receksiniz. Bu size rakiplerinizin kimler oldu\u011fu ve \u00fcr\u00fcnlerinize benzer \u00fcr\u00fcnlerin hangi sat\u0131\u015f sayfalar\u0131nda bulundu\u011fu gibi fikirler verecektir, bu sayede rakip analizinizi geni\u015fletme f\u0131rsat\u0131 bulabilirsiniz.                       <\/p>\n\n\n\n

\u0130kinci olarak ise, bu raporda g\u00f6z\u00fcn\u00fczden ka\u00e7m\u0131\u015f olabilecek fakat y\u00fcksek CTR ve d\u00f6n\u00fc\u015f\u00fcme sahip yeni anahtar kelimeler ke\u015ffetmeniz m\u00fcmk\u00fcn. Ayr\u0131ca sitenize gelen trafi\u011fin hangi anahtar kelimelerin hangi sorgularla \u00e7ak\u0131\u015fmas\u0131 sonucu olu\u015ftu\u011funu g\u00f6rebilir ve mevcut anahtar kelimelerinizden hangilerine \u00f6nem vermeniz gerekti\u011fini anlayabilirsiniz.  Yine ayn\u0131 “k\u0131rm\u0131z\u0131 ayakkab\u0131\u201d \u00f6rne\u011finden ilerleyecek olursak, \u201ck\u0131rm\u0131z\u0131 ayakkab\u0131 fiyatlar\u0131\u201d, \u201ck\u0131rm\u0131z\u0131 ayakkab\u0131 modelleri\u201d sorgular\u0131n\u0131 arayan biri reklamlar\u0131n\u0131za ula\u015facakt\u0131r ve raporunuzda bu arama teriminin y\u00fcksek CTR\u2019a sahip oldu\u011funu g\u00f6r\u00fcrseniz onu SEO \u00e7al\u0131\u015fmalar\u0131na entegre etmek isteyebilirsiniz.  Ayn\u0131 \u015fekilde bu y\u00fcksek CTR\u2019a sahip arama terimlerini title ve description yaz\u0131lar\u0131n\u0131z\u0131 geli\u015ftirmek i\u00e7in kullanman\u0131z b\u00fcy\u00fck fayda sa\u011flayacakt\u0131r. <\/p>\n\n\n\n

Search Terms raporu blog yaz\u0131lar\u0131n\u0131z i\u00e7in de \u00f6nemli bir fikir kayna\u011f\u0131d\u0131r. Raporunuzda g\u00f6rmeniz muhtemel \u201ck\u0131rm\u0131z\u0131 ayakkab\u0131 nas\u0131l olmal\u0131\u201d, \u201ck\u0131rm\u0131z\u0131 ayakkab\u0131 modas\u0131 ge\u00e7ti mi\u201d gibi daha \u00e7ok bilgi almaya y\u00f6nelik terimler sat\u0131\u015f anlam\u0131nda \u00e7ok bir \u015fey ifade etmeyebilir. Fakat blog yaz\u0131lar\u0131n\u0131z\u0131 bu sorgular \u00fczerinden kurgulayabilir ve kullan\u0131c\u0131lar\u0131 bu yolla sayfan\u0131za \u00e7ekebilirsiniz. <\/p>\n\n\n\n

<\/span>Google Ads Kalite Puan\u0131 <\/strong><\/span><\/h2>\n\n\n\n

Google, anahtar kelimelerinizin, \u201creklam yaz\u0131lar\u0131 ile alaka d\u00fczeyi\u201d (ad relevance); anahtar kelimenin \u201cbeklenen t\u0131klama ortalamas\u0131\u201d (expectd CTR); \u201ca\u00e7\u0131l\u0131\u015f sayfas\u0131 deneyimi\u201d (landing page experience) gibi metriklerden faydalanarak reklamlar\u0131n\u0131za bir puan verir (quality score). Arama a\u011f\u0131 anahtar kelime sayfan\u0131zda bu metriklerin her bir anahtar kelime i\u00e7in nas\u0131l performans g\u00f6sterdi\u011fini ve kalite puanlar\u0131n\u0131 g\u00f6rebilirsiniz. Y\u00fcksek kalite puan\u0131na sahip anahtar kelimelerinizin reklam yaz\u0131lar\u0131 ve a\u00e7\u0131l\u0131\u015f sayfas\u0131 aras\u0131ndaki ili\u015fkiyi inceleyerek site i\u00e7i SEO \u00e7al\u0131\u015fmalar\u0131n\u0131zda neleri do\u011fru yapt\u0131\u011f\u0131n\u0131z\u0131 tespit edebilirsiniz.<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

<\/span>Cost Per Click <\/strong><\/span><\/h2>\n\n\n\n

Arama a\u011f\u0131 anahtar kelime sayfan\u0131zda kolayca analiz edebilece\u011finiz ve SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z i\u00e7in olduk\u00e7a faydal\u0131 olabilecek bir di\u011fer \u015fey de ortalama t\u0131klama ba\u015f\u0131 maliyeti y\u00fcksek olan anahtar kelimeler. Anahtar kelime raporunuza gidin ve en y\u00fcksek ortalama t\u0131klama ba\u015f\u0131 maliyete sahip olan anahtar kelimeleri belirleyin. Bu kelimeler reklamverenlerin y\u00fcksek \u00fccretler \u00f6demeye istekli oldu\u011fu, rekabetin y\u00fcksek oldu\u011fu dolay\u0131s\u0131yla da de\u011ferli <\/em>anahtar kelimeler. Bu anahtar kelimeler d\u00fc\u015f\u00fck maliyetli d\u00f6n\u00fc\u015f\u00fcm getiriyor olabilirler. Veya y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm\/maliyet oran\u0131na sahip olsalar da en kaliteli potansiyel m\u00fc\u015fterileri yakal\u0131yor olabilirler. Bunun tespitini yapabilir ve bu anahtar kelimelere SEO\u2019nuz i\u00e7in de \u00f6nem vermek isteyebilirsiniz. <\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

300’den fazla t\u0131klama alan , 1’den az d\u00f6n\u00fc\u015f\u00fcm alan<\/mark><\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/span>D\u00f6n\u00fc\u015f\u00fcm Getirmeyen Anahtar Kelimeler <\/strong><\/span><\/h2>\n\n\n\n

Google, anahtar kelimelerinizi detayl\u0131 inceleyebilmeniz i\u00e7in bir\u00e7ok farkl\u0131 filtre se\u00e7ene\u011fi sunar. SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z i\u00e7in \u00f6nemli\/\u00f6nemsiz olabilecek anahtar kelimelerin tespitinde bu filtreler de size olduk\u00e7a fayda sa\u011flayacakt\u0131r. Baz\u0131 anahtar kelimelerinizin t\u0131klama say\u0131s\u0131 y\u00fcksek olabilir fakat hi\u00e7 d\u00f6n\u00fc\u015f\u00fcm getirmiyor olabilirler. Bu anahtar kelimelerin maliyetleri de y\u00fcksekse \u00e7ok da i\u015finize yarayan kelimeler olmad\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz. Arama a\u011f\u0131 anahtar kelimeleri sayfan\u0131zda, \u00f6rne\u011fin, 300\u2019den fazla t\u0131klama alan kelimeleri g\u00f6steren bir filtre ve 1\u2019den az d\u00f6n\u00fc\u015f\u00fcm alan kelimeleri g\u00f6steren bir filtre uygulayabilir ve bu kelimeleri maliyetlerine g\u00f6re s\u0131ralayabilirsiniz. D\u00f6n\u00fc\u015f\u00fcm noktas\u0131nda size getirisi olmayan anahtar kelimeleri bu \u015fekilde tespit edebilir ve bu kelimelere daha az \u00f6nem vermeyi tercih edebilirsiniz. <\/p>\n\n\n\n

<\/span>Sonu\u00e7<\/strong><\/span><\/h2>\n\n\n\n

Bu yaz\u0131mda 6 madde ile Google Ads\u2019den elde etti\u011finiz verileri SEO \u00e7al\u0131\u015fmalar\u0131n\u0131zda nas\u0131l verimli kullanabilece\u011finizi k\u0131saca anlatmaya \u00e7al\u0131\u015ft\u0131m. Tabi ki Google bunlarla s\u0131n\u0131rl\u0131 kalmayacak bir\u00e7ok farkl\u0131 \u00f6zellik sunuyor. Bu noktada \u00f6nerim, Google Ads<\/a> hesab\u0131n\u0131z\u0131 ve reklamlar\u0131n\u0131zdan elde etti\u011finiz verileri vakit bulduk\u00e7a kurcalaman\u0131z, bu sayede kar\u015f\u0131n\u0131za SEO\u2019nuz i\u00e7in de\u011ferli i\u00e7g\u00f6r\u00fcler \u00e7\u0131kabilir ve \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 bu y\u00f6nde geli\u015ftirebilirsiniz. Google Ads hesab\u0131n\u0131zda yolunuzu bilmek sadece SEO de\u011fil, genel anlamda dijital pazarlama noktas\u0131nda g\u00fczel f\u0131rsatlar yaratman\u0131za olanak sa\u011flayabilir. <\/p>\n\n\n\n

Umar\u0131m bu yaz\u0131daki \u00f6nerileri faydal\u0131 bulmu\u015fsunuzdur ve bu \u00f6neriler, SEO \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 daha verimli hale getirmek i\u00e7in size yard\u0131mc\u0131 olur.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00f6z konusu internet reklamc\u0131l\u0131\u011f\u0131 oldu\u011funda Google Ads , genelde akla ilk gelen platform oluyor. Fakat Google Ads\u2019i sadece bu alanda de\u011ferlendirmek dijital pazarlama konusunda geli\u015fimi hedefleyenler i\u00e7in eksik bir yakla\u015f\u0131m olacakt\u0131r. Zira Google Ads, dijital pazarlaman\u0131n en \u00fczerinde durulan konular\u0131ndan SEO i\u00e7in \u00e7ok de\u011ferli veriler sunuyor. Google Ads ve SEO […]<\/p>\n","protected":false},"author":26,"featured_media":27662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,1],"tags":[],"class_list":["post-27661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-seo","entry"],"yoast_head":"\n6 Ad\u0131mda Google Ads Verilerini SEO'da Nas\u0131l Kullan\u0131r\u0131z?<\/title>\n<meta name=\"description\" content=\"Google ADS ve SEO \u00e7al\u0131\u015fmalar\u0131 aras\u0131ndaki ili\u015fkiyi 6 ad\u0131mda sizler i\u00e7in derledim. 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