{"id":27409,"date":"2024-06-10T15:21:18","date_gmt":"2024-06-10T12:21:18","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=27409"},"modified":"2024-08-01T17:23:47","modified_gmt":"2024-08-01T14:23:47","slug":"google-analytics-4-eventleri","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/google-analytics-4-eventleri","title":{"rendered":"Google Analytics 4 Etkinlikleri (Rehber)"},"content":{"rendered":"\n<p>Web siteniz veya uygulaman\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mek, her dijital pazarlamac\u0131n\u0131n temel hedeflerinden biridir. Bu noktada Google Analytics, paha bi\u00e7ilemez bir ara\u00e7 olarak kar\u015f\u0131m\u0131za \u00e7\u0131kar. Google Analytics\u2019in son s\u00fcr\u00fcm\u00fc olan <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/?utm_source=marketingplatform.google.com&amp;utm_medium=et&amp;utm_campaign=marketingplatform.google.com\/about\/analytics\/#\/provision\">Google Analytics 4<\/a> (GA4), kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 daha ayr\u0131nt\u0131l\u0131 ve kapsaml\u0131 bir \u015fekilde analiz etmenizi sa\u011flayarak, <strong>GA4 Etkinlik Olu\u015fturma <\/strong>ile bu hedeflere ula\u015fman\u0131za yard\u0131mc\u0131 olur. Bug\u00fcn, GA4\u2019teki etkinlik kavram\u0131n\u0131 derinlemesine inceleyece\u011fiz.<strong> Google Analytics 4 Eventleri<\/strong> konusunun ne oldu\u011funu, nas\u0131l olu\u015fturuldu\u011funu, nas\u0131l <strong>GA4 Etkinlik \u0130zleme <\/strong>yap\u0131labilece\u011fini ve d\u00f6n\u00fc\u015f\u00fcmleri optimize etmek i\u00e7in nas\u0131l kullan\u0131labilece\u011fini detayl\u0131 bir \u015fekilde ele alaca\u011f\u0131z. Ayr\u0131ca, GA4\u2019te otomatik olarak izlenilen etkinliklere ve \u00f6zel etkinlik olu\u015fturmaya dair bilgiler de verece\u011fiz. Haz\u0131rsan\u0131z, ba\u015flayal\u0131m!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google-Analytics-4te-Etkinlik-Nedir\"><\/span>Google Analytics 4&#8217;te Etkinlik Nedir?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>GA4 etkinli\u011fi<\/strong>, web sitenizde veya mobil uygulaman\u0131zda ger\u00e7ekle\u015fen herhangi bir kullan\u0131c\u0131 etkile\u015fimini temsil eder. Bu etkile\u015fimler ya da eylemler aras\u0131nda \u015funlar olabilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sayfa g\u00f6r\u00fcnt\u00fcleme<\/li>\n\n\n\n<li>T\u0131klama<\/li>\n\n\n\n<li>Form g\u00f6nderme<\/li>\n\n\n\n<li>Video izleme<\/li>\n\n\n\n<li>\u00dcr\u00fcn sat\u0131n alma<\/li>\n\n\n\n<li>Uygulama i\u00e7i etkile\u015fimler<\/li>\n<\/ul>\n\n\n\n<p><strong>GA4 Etkinlik Olu\u015fturma<\/strong>, geleneksel sayfa g\u00f6r\u00fcnt\u00fcleme tabanl\u0131 izleme yakla\u015f\u0131m\u0131n\u0131 terk ederek, etkinlikleri daha merkezi bir konuma yerle\u015ftirir. Bu, kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 daha iyi anlaman\u0131za ve web varl\u0131klar\u0131n\u0131z\u0131n performans\u0131n\u0131 daha etkili bir \u015fekilde \u00f6l\u00e7menize olanak tan\u0131r. Yani bu bilgiler, web sitenizin veya uygulaman\u0131z\u0131n kullan\u0131c\u0131 deneyimini (UX) ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 optimize etmenize yard\u0131mc\u0131 olur.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/google-analytics-4-te-etkinlik-nasil-kurulur.png\" alt=\"\" class=\"wp-image-28554\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/google-analytics-4-te-etkinlik-nasil-kurulur.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/08\/google-analytics-4-te-etkinlik-nasil-kurulur-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google-Analytics-4te-Etkinlik-Nasil-Kurulur\"><\/span>Google Analytics 4&#8217;te Etkinlik Nas\u0131l Kurulur?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Analytics 4\u2019te etkinlik kurulumu, web siteniz veya mobil uygulaman\u0131zda belirli kullan\u0131c\u0131 etkile\u015fimlerini izlemek i\u00e7in \u00f6zel etkinlikler olu\u015fturmay\u0131 gerektirir. Bu etkinlikler, izlemek istedi\u011finiz belirli eylemleri temsil eder ve veri toplamak i\u00e7in kullan\u0131l\u0131r. Bu b\u00f6l\u00fcmde, Google Analytics 4\u2019te etkinliklerin nas\u0131l kurulaca\u011f\u0131n\u0131 ad\u0131m ad\u0131m a\u00e7\u0131klayaca\u011f\u0131z. B\u00f6ylelikle, izlemek istedi\u011finiz etkinlikleri do\u011fru bir \u015fekilde tan\u0131mlayabilir ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 daha etkili bir \u015fekilde analiz edebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GA4 Etkinlik Olu\u015fturma<\/h3>\n\n\n\n<p>Kullan\u0131c\u0131lar\u0131n web siteniz veya uygulaman\u0131zla nas\u0131l etkile\u015fime girdi\u011fini anlaman\u0131n ve analiz etmenin en \u00f6nemli yollar\u0131ndan biri de <strong>GA4 etkinlik olu\u015fturma<\/strong> y\u00f6ntemini kullanmakt\u0131r. <strong>GA4 etkinli\u011fi<\/strong> olu\u015fturmak i\u00e7in a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 izleyebilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics 4\u2019te hesab\u0131n\u0131za giri\u015f yap\u0131n.<\/li>\n\n\n\n<li>Soldaki men\u00fcden \u201cY\u00f6netici\u201d se\u00e7ene\u011fini t\u0131klayarak \u201cVeri Ak\u0131\u015f\u0131\u201d s\u00fctununda, etkinlik olu\u015fturmak istedi\u011finiz web sitesi veya uygulamay\u0131 se\u00e7in.<\/li>\n\n\n\n<li>\u201cEtkinlikler\u201d sekmesine t\u0131klay\u0131n, burada otomatik olarak izlenen etkinlikleri ve olu\u015fturdu\u011funuz \u00f6zel etkinlikleri g\u00f6rebilirsiniz.<\/li>\n\n\n\n<li>\u201cEtkinlik Olu\u015ftur\u201d d\u00fc\u011fmesine t\u0131klay\u0131n ve bir ad ve a\u00e7\u0131klama girin.<\/li>\n\n\n\n<li>\u201cEtkinlik T\u00fcr\u00fc\u201d men\u00fcs\u00fcnden etkinlik t\u00fcr\u00fcn\u00fc (t\u0131klama, form g\u00f6nderme, video oynatma, vs.) se\u00e7in.<\/li>\n\n\n\n<li>Son olarak da \u201cOlu\u015ftur\u201d d\u00fc\u011fmesine t\u0131klayarak i\u015fleminizi tamamlayabilirsiniz.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/04\/tag-manager-ile-GA4-etkinlik-olusturma_.png\" alt=\"\" class=\"wp-image-27635\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/04\/tag-manager-ile-GA4-etkinlik-olusturma_.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/04\/tag-manager-ile-GA4-etkinlik-olusturma_-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Tag Manager \u0130le GA4 Etkinlik Olu\u015fturma<\/h3>\n\n\n\n<p><strong>Google Tag Manager<\/strong> (<strong>GTM<\/strong>), GA4 etkinliklerini olu\u015fturmak ve y\u00f6netmek i\u00e7in kullan\u0131\u015fl\u0131 bir ara\u00e7t\u0131r. Ayr\u0131ca, <strong>GTM<\/strong> ile etkinlik olu\u015fturmak, do\u011frudan GA4 aray\u00fcz\u00fcnde olu\u015fturmaktan daha esnektir ve kod yazma ihtiyac\u0131n\u0131 azalt\u0131r. A\u015fa\u011f\u0131da, <strong>GTM<\/strong> ile <strong>GA4 etkinli\u011fi<\/strong> olu\u015fturma ad\u0131mlar\u0131n\u0131 bulacaks\u0131n\u0131z:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Tag Manager<\/strong> hesab\u0131n\u0131za giri\u015f yap\u0131n.<\/li>\n\n\n\n<li>Soldaki men\u00fcden \u201cTags\u201d (Etiketler) se\u00e7ene\u011fine t\u0131klay\u0131n ve \u201cYeni\u201d d\u00fc\u011fmesine t\u0131klayarak yeni bir etiket olu\u015fturun.<\/li>\n\n\n\n<li>\u201cTag Type\u201d (Etiket T\u00fcr\u00fc) men\u00fcs\u00fcnden \u201cGA4 Event\u201d (<strong>GA4 Etkinli\u011fi<\/strong>) se\u00e7ene\u011fini se\u00e7in.<\/li>\n\n\n\n<li>\u201cTracking ID\u201d (Takip Kimli\u011fi) alan\u0131na G4 \u00f6l\u00e7\u00fcm kimli\u011finizi girin.<\/li>\n\n\n\n<li>\u201cEvent Name\u201d (Etkinlik Ad\u0131) alan\u0131na etkinli\u011finiz i\u00e7in bir ad girin. Ard\u0131ndan iste\u011fe ba\u011fl\u0131 olarak, \u201cEvent Parameters\u201d (<strong>event parametresi<\/strong>) b\u00f6l\u00fcm\u00fcnde ek bilgilerinizi girin.<\/li>\n\n\n\n<li>Etkinli\u011fin ne zaman tetiklenece\u011fini belirlemek i\u00e7in bir <strong>tetikleyici<\/strong> olu\u015fturman\u0131z gerekir. <strong>GTM<\/strong>\u2019nin sundu\u011fu \u00e7e\u015fitli se\u00e7enekler aras\u0131ndan uygun olan\u0131n\u0131 se\u00e7ebilirsiniz.<\/li>\n\n\n\n<li>Ard\u0131ndan olu\u015fturdu\u011funuz <strong>tetikleyici<\/strong>yi, <strong>GA4 etkinli\u011fi<\/strong> k\u0131sm\u0131na ba\u011flay\u0131n.<\/li>\n\n\n\n<li>Son olarak da olu\u015fturulan etiketi ve <strong>tetikleyici<\/strong>yi kaydedin ve yay\u0131nlay\u0131n.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Tag Manager \u0130le GA4 Etkinliklerini Kontrol Etme<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-tag-manager-nedir\"><strong>Google Tag Manager<\/strong> <\/a>kullanarak <strong>GA4 etkinliklerini kontrol etmek<\/strong>, web siteniz veya uygulaman\u0131zdaki kullan\u0131c\u0131 etkile\u015fimlerini ve davran\u0131\u015flar\u0131n\u0131 daha iyi anlaman\u0131za yard\u0131mc\u0131 olur. A\u015fa\u011f\u0131da, Tag Manager ile GA4 etkinliklerini kontrol etmenin baz\u0131 yollar\u0131n\u0131 bulacaks\u0131n\u0131z:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6nizleme modu ile etiket olu\u015ftururken veya d\u00fczenlerken etkinli\u011fin tetiklenip tetiklenmedi\u011fini kontrol edebilirsiniz.<\/li>\n\n\n\n<li>Hata Ay\u0131klama modu ile GA4 etkinliklerinde olabilecek hatalar\u0131 ve sorunlar\u0131 ay\u0131klayabilirsiniz.<\/li>\n\n\n\n<li>Tag Manager\u2019da <strong>Veri Katman\u0131 De\u011fi\u015fkeni<\/strong> sekmesini kullanarak GA4 etkinliklerine g\u00f6nderilen verileri kontrol edebilirsiniz.<\/li>\n\n\n\n<li>Google Analytics\u2019te GA4 raporlar\u0131n\u0131 kullanarak etkinlik verilerini analiz edebilirsiniz.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/04\/e-ticaret-alisveris-degeri-raporlama.png\" alt=\"\" class=\"wp-image-27636\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/04\/e-ticaret-alisveris-degeri-raporlama.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/04\/e-ticaret-alisveris-degeri-raporlama-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">E-Ticaret Al\u0131\u015fveri\u015f De\u011feri Raporlama<\/h3>\n\n\n\n<p>E-ticaret platformunuzda <strong>GA4 etkinlik izleme<\/strong> ile al\u0131\u015fveri\u015f de\u011ferini raporlamak, sat\u0131\u015flar\u0131n\u0131z\u0131 ve gelirlerinizi analiz etmenin kritik bir bile\u015fenidir. Bu raporlar, hangi \u00fcr\u00fcnlerin veya hizmetlerin en iyi performans\u0131 g\u00f6sterdi\u011fini, hangi pazarlama kanallar\u0131n\u0131n en fazla d\u00f6n\u00fc\u015f\u00fcm\u00fc sa\u011flad\u0131\u011f\u0131n\u0131 ve genel e-ticaret stratejinizi nas\u0131l optimize edebilece\u011finizi anlaman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p>GA4\u2019te al\u0131\u015fveri\u015f de\u011feri raporlama \u00f6zelliklerini 3 ana ba\u015fl\u0131k alt\u0131nda toplayabiliriz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Geli\u015fmi\u015f Veri Modeli ile kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 ve etkile\u015fimlerini daha kapsaml\u0131 bir \u015fekilde analiz yapabilirsiniz.<\/li>\n\n\n\n<li>Otomatik Olay \u0130zleme ile e-ticaret platformunuzda ger\u00e7ekle\u015fen \u00f6nemli olaylar\u0131 (\u00fcr\u00fcn g\u00f6r\u00fcnt\u00fcleme, sepete ekleme gibi) otomatik olarak izleyebilirsiniz.<\/li>\n\n\n\n<li>Geli\u015fmi\u015f Raporlama ile daha da detayl\u0131 analizler yapabilirsiniz.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/04\/GA4-etkinliklerin-donusum-olarak-isaretlenmesi_.png\" alt=\"\" class=\"wp-image-27637\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/04\/GA4-etkinliklerin-donusum-olarak-isaretlenmesi_.png 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2024\/04\/GA4-etkinliklerin-donusum-olarak-isaretlenmesi_-768x384.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GA4-Etkinliklerin-Donusum-Olarak-Isaretlenmesi\"><\/span>GA4 Etkinliklerin D\u00f6n\u00fc\u015f\u00fcm Olarak \u0130\u015faretlenmesi&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Analytics 4\u2019te, belirli etkinleri d\u00f6n\u00fc\u015f\u00fcm olarak i\u015faretleyerek web siteniz veya uygulaman\u0131zdaki \u00f6nemli kullan\u0131c\u0131 eylemlerini takip edebilirsiniz. D\u00f6n\u00fc\u015f\u00fcmler, sat\u0131\u015flar, abonelikler, form g\u00f6nderme veya kullan\u0131c\u0131lar\u0131n belirli bir sayfaya veya videoya ula\u015fmas\u0131 gibi \u00e7e\u015fitli eylemleri i\u00e7erebilir.<\/p>\n\n\n\n<p><strong>GA4 etkinli\u011fi<\/strong> d\u00f6n\u00fc\u015f\u00fcm olarak i\u015faretlemek i\u00e7in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics\u2019e gidin ve GA4 hesab\u0131n\u0131za giri\u015f yap\u0131n.<\/li>\n\n\n\n<li>Soldaki men\u00fcden \u201cY\u00f6netici\u201d se\u00e7ene\u011fine t\u0131klay\u0131n.<\/li>\n\n\n\n<li>\u201cVeri Ak\u0131\u015f\u0131\u201d s\u00fctununda, d\u00f6n\u00fc\u015f\u00fcm olarak i\u015faretlemek istedi\u011finiz etkinli\u011fi i\u00e7eren veri ak\u0131\u015f\u0131 se\u00e7in.<\/li>\n\n\n\n<li>\u201cEtkinlikler\u201d sekmesine gidin.<\/li>\n\n\n\n<li>D\u00f6n\u00fc\u015f\u00fcm olarak i\u015faretlemek istedi\u011finiz etkinli\u011fin yan\u0131ndaki \u201cD\u00f6n\u00fc\u015f\u00fcm olarak i\u015faretle\u201d se\u00e7ene\u011fini a\u00e7\u0131n.<\/li>\n\n\n\n<li>Bir ad ve a\u00e7\u0131klama girin.<\/li>\n\n\n\n<li>D\u00f6n\u00fc\u015f\u00fcm de\u011ferini girin (iste\u011fe ba\u011fl\u0131).<\/li>\n\n\n\n<li>Kaydet d\u00fc\u011fmesine t\u0131klay\u0131n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uygulamaya-Gore-GA4-Etkinlikleri\"><\/span>Uygulamaya G\u00f6re GA4 Etkinlikleri&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Analytics 4, web siteleri ve mobil uygulamalar i\u00e7in kullan\u0131labilen bir analiz platformudur. GA4\u2019te, farkl\u0131 uygulama t\u00fcrlerine g\u00f6re \u00f6zelle\u015ftirilmi\u015f bir dizi <strong>GA4 etkinli\u011fi<\/strong> mevcuttur. Bu etkinlikler, kullan\u0131c\u0131lar\u0131n uygulaman\u0131zla nas\u0131l etkile\u015fime girdi\u011fini anlaman\u0131za ve analiz etmenize yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p>Google Analytics 4 etkinliklerini iki ana ba\u015fl\u0131k alt\u0131nda toplayabiliriz; Web Sitesi Etkinlikleri ve Mobil Uygulama Etkinlikleri. Ayr\u0131ca \u201c\u00d6zel Etkinlikler\u201d bulunmaktad\u0131r. Herhangi bir uygulama i\u00e7in \u00f6zel etkinlikler de olu\u015fturabilirsiniz. Bu, uygulaman\u0131z\u0131n \u00f6zel i\u015flevlerini ve kullan\u0131c\u0131 etkile\u015fimlerini izlemenizi sa\u011flar.<\/p>\n\n\n\n<p>Web sitesi etkinliklerine \u00f6rnek verecek olursak:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sayfa g\u00f6r\u00fcnt\u00fcleme<\/li>\n\n\n\n<li>T\u0131klama<\/li>\n\n\n\n<li>Form G\u00f6nderme<\/li>\n\n\n\n<li>Scroll etme (a\u015fa\u011f\u0131ya kayd\u0131rma)<\/li>\n\n\n\n<li>Dosya indirme<\/li>\n<\/ul>\n\n\n\n<p>Mobil uygulamalar i\u00e7inse a\u015fa\u011f\u0131dakileri s\u0131ralayabiliriz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uygulama a\u00e7\u0131l\u0131\u015f\u0131<\/li>\n\n\n\n<li>Uygulama kapan\u0131\u015f\u0131<\/li>\n\n\n\n<li>Ekran g\u00f6r\u00fcnt\u00fcleme<\/li>\n\n\n\n<li>T\u0131klama<\/li>\n\n\n\n<li>Form g\u00f6nderme<\/li>\n\n\n\n<li>Video oynatma<\/li>\n\n\n\n<li>Uygulama i\u00e7i olaylar<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><br>GA4 Otomatik Tetiklenen Etkinliklerin Pasif Hale Getirilmesi&nbsp;<\/h3>\n\n\n\n<p><strong>GA4 etkinlik<\/strong> <strong>izlemek<\/strong> i\u00e7in platform baz\u0131 etkinlikleri otomatik olarak tetikler. \u00d6rne\u011fin, bir web sitesinde sayfa g\u00f6r\u00fcnt\u00fcleme veya bir mobil uygulamada uygulama a\u00e7\u0131l\u0131\u015f\u0131. Bu otomatik etkinlikler, baz\u0131 durumlarda istenmeyen veri toplanmas\u0131na neden olabilir.&nbsp;<\/p>\n\n\n\n<p>A\u015fa\u011f\u0131daki ad\u0131mlar\u0131 takip ederek otomatik tetiklenen etkinlikleri pasif hale getirebilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics\u2019e gidin ve GA4 hesab\u0131n\u0131za giri\u015f yap\u0131n.<\/li>\n\n\n\n<li>Soldaki men\u00fcden \u201cY\u00f6netici\u201d se\u00e7ene\u011fine t\u0131klay\u0131n.<\/li>\n\n\n\n<li>\u201cVeri Ak\u0131\u015f\u0131\u201d s\u00fctununda, otomatik etkinlikleri pasif hale getirmek istedi\u011finiz veri ak\u0131\u015f\u0131n\u0131 se\u00e7in.<\/li>\n\n\n\n<li>\u201cEtkinlikler\u201d sekmesine gidin.<\/li>\n\n\n\n<li>Pasif hale getirmek istedi\u011finiz otomatik etkinli\u011fin yan\u0131ndaki \u201cAyarlar\u201d simgesine t\u0131klay\u0131n.<\/li>\n\n\n\n<li>\u201cEtkinli\u011fi Pasif Hale Getir\u201d se\u00e7ene\u011fini se\u00e7in.<\/li>\n\n\n\n<li>Kaydet d\u00fc\u011fmesine t\u0131klay\u0131n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google-Analytics-4-Etkinlik-Izleme-ve-Universal-Analytics-Karsilastirmasi-Neler-Degisti\"><\/span>Google Analytics 4 Etkinlik \u0130zleme ve Universal Analytics Kar\u015f\u0131la\u015ft\u0131rmas\u0131: Neler De\u011fi\u015fti?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Analytics 4, Google\u2019\u0131n en son web sitesi ve uygulama analizi platformudur. <strong>Universal<\/strong> <strong>Analytics<\/strong> (UA) platformunun yerini almas\u0131 planlanmaktad\u0131r. GA4 ve <strong>Universal Analytics<\/strong> aras\u0131nda baz\u0131 \u00f6nemli farkl\u0131l\u0131klar bulunmaktad\u0131r, \u00f6zellikle de olay izleme konusunda.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Olay \u0130zleme Yakla\u015f\u0131m\u0131:<\/td><td>UA; oturum ve sayfa g\u00f6r\u00fcnt\u00fcleme odakl\u0131 bir olay izleme modeli kullan\u0131r. Bu modelde, her sayfa g\u00f6r\u00fcnt\u00fcleme bir olay olarak kabul edilir. GA4; olay odakl\u0131 bir model kullan\u0131r. Bu modelde, kullan\u0131c\u0131 etkile\u015fimleri (t\u0131klamalar, form g\u00f6ndermeler, video oynatmalar vb.) tek tek olaylar olarak izlenir.<\/td><\/tr><tr><td>Veri Modeli:<\/td><td>UA; hiyerar\u015fik bir veri modeli kullan\u0131r. Bu modelde, veriler oturumlar, sayfa g\u00f6r\u00fcnt\u00fclemeler ve etkile\u015fimler gibi farkl\u0131 seviyelerde organize edilir. GA4; olay odakl\u0131 bir veri modeli kullan\u0131r. Bu modelde, t\u00fcm veriler tek bir olay ak\u0131\u015f\u0131 i\u00e7inde saklan\u0131r.&nbsp;<\/td><\/tr><tr><td>\u00d6l\u00e7\u00fcm Kimli\u011fi:<\/td><td>UA\u2019da her veri ak\u0131\u015f\u0131 i\u00e7in ayr\u0131 bir \u00f6l\u00e7\u00fcm kimli\u011fi bulunur. GA4\u2019te her veri ak\u0131\u015f\u0131 i\u00e7in bir Google Analytics kimli\u011fi bulunur. Bu kimlik, web sitesi ve uygulama verilerini tek bir yerde izlemenizi sa\u011flar.<\/td><\/tr><tr><td>Raporlama:<\/td><td>UA; \u00f6nceden tan\u0131mlanm\u0131\u015f bir dizi rapor sunar. GA4; daha fazla esneklik sunan \u00f6zelle\u015ftirilebilir raporlar sunar.<\/td><\/tr><tr><td>Geli\u015fmi\u015f \u00d6zellikler:<\/td><td>GA4, yapay zeka ve makine \u00f6\u011frenimi gibi geli\u015fmi\u015f \u00f6zellikler sunar. Bu \u00f6zellikler, daha derin analizler ve daha iyi tahminler yapman\u0131za yard\u0131mc\u0131 olabilir.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GA4teki-Etkinlik-Parametreleri-Nelerdir\"><\/span>GA4&#8217;teki Etkinlik Parametreleri Nelerdir?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Analytics 4\u2019te, <strong>etkinlik parametreleri<\/strong>, kullan\u0131c\u0131 etkile\u015fimleri hakk\u0131nda ek bilgiler sa\u011flayan \u00f6zel verilerdir. Bu parametreler, olaylar\u0131n nas\u0131l ve ne zaman ger\u00e7ekle\u015fti\u011fini daha iyi anlaman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p>Kullan\u0131labilecek <strong>etkinlik parametreleri<\/strong> \u015fu \u015fekilde listeleyebiliriz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kullan\u0131c\u0131 Kimli\u011fi: Kullan\u0131c\u0131y\u0131 tan\u0131mlayan benzersiz kimlik.<\/li>\n\n\n\n<li>Etkinlik Ad\u0131: Ger\u00e7ekle\u015fen etkinli\u011fin ad\u0131.<\/li>\n\n\n\n<li>Etkinlik Zaman\u0131: Etkinli\u011fin ger\u00e7ekle\u015fti\u011fi tarih ve saat.<\/li>\n\n\n\n<li>Etkinlik De\u011feri: Etkinlikle ili\u015fkili de\u011fer (\u00f6rne\u011fin, \u00fcr\u00fcn fiyat\u0131.)<\/li>\n\n\n\n<li>Etkinlik Kayna\u011f\u0131: Kullan\u0131c\u0131n\u0131n etkinli\u011fi tetikledi\u011fi platform veya uygulama.<\/li>\n\n\n\n<li>Etkinlik Hedefi: Kullan\u0131c\u0131n\u0131n etkinlikle neyi ba\u015farmay\u0131 ama\u00e7lad\u0131\u011f\u0131.<\/li>\n\n\n\n<li>Kullan\u0131c\u0131 \u00d6zellikleri: Kullan\u0131c\u0131n\u0131n ya\u015f\u0131, cinsiyeti, konumu gibi demografik bilgileri.<\/li>\n\n\n\n<li>Cihaz Bilgileri: Kullan\u0131c\u0131n\u0131n cihaz\u0131n t\u00fcr\u00fc, i\u015fletim sistemi ve taray\u0131c\u0131 bilgileri.<\/li>\n\n\n\n<li>\u00d6zel Parametreler: Kendi \u00f6zel parametrelerinizi de olu\u015fturabilirsiniz.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google-Analytics-4teki-Etkinlik-Turleri\"><\/span>Google Analytics 4\u2019teki Etkinlik T\u00fcrleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Analytics 4, web siteniz veya uygulaman\u0131zdaki kullan\u0131c\u0131 etkile\u015fimlerini ve davran\u0131\u015flar\u0131n\u0131 analiz etmenizi sa\u011flar. GA4\u2019te, farkl\u0131 kategorilere ayr\u0131lm\u0131\u015f \u00e7e\u015fitli etkinlik t\u00fcrleri mevcuttur:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Otomatik Olarak Toplanan Etkinlikler<\/h3>\n\n\n\n<p><strong>GA4 Etkinlik<\/strong>, baz\u0131 etkinlikleri otomatik olarak toplar. K\u0131saca \u00f6zetlemek gerekirse bu etkinlikler sitenizde ya da uygulaman\u0131zda kullan\u0131c\u0131lar\u0131n ger\u00e7ekle\u015ftirdi\u011fi temel etkinliklerdir. Normalde kod yazmak gerekirken, Firebase i\u00e7in Google Analytics SDK\u2019s\u0131 ya da gtag.js kulland\u0131\u011f\u0131n\u0131zda ayr\u0131ca kod yazman\u0131z gerekmez. Ayr\u0131ca, Android ve ios uygulamalar\u0131nda da <strong>GA4 etkinlik<\/strong> toplama i\u015flemi ger\u00e7ekle\u015ftirir. A\u015fa\u011f\u0131daki tabloda otomatik etkinliklerin baz\u0131lar\u0131n\u0131 sizler i\u00e7in derledik:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><em>Oturum Ba\u015flatma Etkinli\u011fi:<\/em><\/td><td>Bir kullan\u0131c\u0131 web sitenize veya uygulaman\u0131za ilk girdi\u011finde tetiklenir.<\/td><\/tr><tr><td><em>\u0130lk Ziyaret Etkinli\u011fi:<\/em><\/td><td>Bir kullan\u0131c\u0131 web sitenizi veya uygulaman\u0131z\u0131 ilk kez ziyaret etti\u011finde tetiklenir.<\/td><\/tr><tr><td><em>Kullan\u0131c\u0131 Etkile\u015fim Etkinli\u011fi:<\/em><\/td><td>Bir kullan\u0131c\u0131 web siteniz veya uygulaman\u0131zda herhangi bir etkile\u015fimde bulundu\u011funda tetiklenir. (\u00d6rne\u011fini t\u0131klama, form g\u00f6nderme).<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gelismis-Olcum-Etkinlikleri\"><\/span>Geli\u015fmi\u015f \u00d6l\u00e7\u00fcm Etkinlikleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Analytics 4 esnek bir yap\u0131ya sahiptir, ihtiya\u00e7lar\u0131n\u0131za g\u00f6re geli\u015fmi\u015f analizler i\u00e7in ek etkinlikler de sunar:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><em>Sayfa G\u00f6r\u00fcnt\u00fclemeleri:<\/em><\/td><td>Bir kullan\u0131c\u0131 web sitenizdeki bir sayfay\u0131 g\u00f6r\u00fcnt\u00fcledi\u011finde tetiklenir. Bu otomatik bir etkinliktir, de\u011fi\u015ftirilemez ya da kapat\u0131lamaz.<\/td><\/tr><tr><td><em>Kayd\u0131rma (Scroll):<\/em><\/td><td>Bir kullan\u0131c\u0131 bir sayfay\u0131 a\u015fa\u011f\u0131 kayd\u0131rd\u0131\u011f\u0131nda tetiklenir. Kullan\u0131c\u0131n\u0131n sayfan\u0131n alt k\u0131sm\u0131na ilk kez ula\u015fmas\u0131 beklenir ya da dikey ekran g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn %90 olmas\u0131 beklenir.<\/td><\/tr><tr><td><em>Giden T\u0131klamalar (T\u0131klama):<\/em><\/td><td>Bir kullan\u0131c\u0131 web sitenizden veya uygulaman\u0131zdan ba\u015fka bir web sitesine veya uygulamaya t\u0131klad\u0131\u011f\u0131nda tetiklenir.<\/td><\/tr><tr><td><em>Site Aramas\u0131 (Arama Sonu\u00e7lar\u0131n\u0131 G\u00f6r\u00fcnt\u00fcleyin):<\/em><\/td><td>Bir kullan\u0131c\u0131 web sitenizde arama yapt\u0131\u011f\u0131nda tetiklenir. Bu etkinlik de bir varsay\u0131lan etkinliktir. Etkinli\u011fin tetiklenmesi i\u00e7in URL\u2019de 5 sorgu parametresinden biri olmal\u0131d\u0131r. Bunlar: Keyword Query Search S q<\/td><\/tr><tr><td><em>Video Etkile\u015fimi:<\/em><\/td><td>Bir kullan\u0131c\u0131 web sitenizdeki bir videoyla etkile\u015fime girdi\u011finde tetiklenir. Tetiklenmesi i\u00e7in videolar\u0131n JS API deste\u011fi ile etkinle\u015ftirilmi\u015f ve YouTube\u2019a yerle\u015ftirilmi\u015f olmas\u0131 gerekmektedir.<\/td><\/tr><tr><td><em>Dosya \u0130ndirmeleri:<\/em><\/td><td>Bir kullan\u0131c\u0131 web sitenizden bir dosya indirdi\u011finde tetiklenir. Dosya t\u00fcrlerinin a\u015fa\u011f\u0131daki gibi olmas\u0131 beklenir: Ses Video S\u0131k\u0131\u015ft\u0131r\u0131lm\u0131\u015f Dosya Sunum \u00c7al\u0131\u015ft\u0131r\u0131labilir Metin Dok\u00fcman Bunlar i\u00e7in dosya uzant\u0131lar\u0131n\u0131n normal bir ifade ile ba\u015flamas\u0131 beklenir. Bunlar: pdf|xlsx?|docx?|txt|rtf|csv|exe|key|pp(s|t|tx)| 7z|pkg|rar|gz|zip|avi|mov|mp4|mpe?g|wmv|midi?|mp3|wav|wma<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u00d6nerilen Etkinlikler<\/h3>\n\n\n\n<p>Web sitenize veya mobil uygulaman\u0131za \u00f6zel <strong>GA4 etkinli\u011fi<\/strong> eklemek, ek \u00f6zellikleri ve davran\u0131\u015flar\u0131 izlemenize ve daha kapsaml\u0131 raporlar olu\u015fturman\u0131za yard\u0131mc\u0131 olabilir. Ancak bu etkinlikler, anlam kazanabilmeleri i\u00e7in ek ba\u011flam gerektirebilir, bu nedenle otomatik olarak g\u00f6nderilmezler.<\/p>\n\n\n\n<p>Daha detayl\u0131 bilgiler almak ve sunulacak \u00f6zelliklerden tam olarak faydalanabilmek i\u00e7in, \u00f6nerilen etkinlikleri belirtilen <strong>etkinlik parametreleri <\/strong>ile g\u00f6ndermeniz gerekmektedir. Sekt\u00f6re g\u00f6re \u00f6nerilen etkinlikler de\u011fi\u015fiklik g\u00f6sterebilir. T\u00fcm siteler ve uygulamalar i\u00e7in belirli \u00f6nerilen etkinlikler ile online sat\u0131\u015flar ya da oyunlar i\u00e7in farkl\u0131 \u00f6nerilen etkinlikler bulunmaktad\u0131r.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00d6zel Etkinlikler<\/h3>\n\n\n\n<p>Baz\u0131 durumlarda kullan\u0131c\u0131lar otomatik olarak toplanan ya da \u00f6nerilen etkinliklerden hi\u00e7birisini ger\u00e7ekle\u015ftirmez. Dolay\u0131s\u0131yla, \u00f6zel etkinlikler ile kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 \u00f6\u011frenmeniz gerekebilir. \u0130\u015fletmenizin t\u00fcr\u00fcne has durumlarda kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 anlamak i\u00e7in web siteniz veya uygulaman\u0131za \u00f6zel etkinlik <strong>GA4 etkinli\u011fi <\/strong>tan\u0131mlayabilirsiniz. \u00d6rne\u011fin, bir e-ticaret siteniz varsa \u00fcr\u00fcn g\u00f6r\u00fcnt\u00fcleme ve \u00fcr\u00fcn detay\u0131na t\u0131klama verilerini anlamak i\u00e7in bir \u00f6zel etkinlik tan\u0131mlayabilirsiniz. Ya da bir kullan\u0131c\u0131 bir formu tamamlarken bir hata yapt\u0131\u011f\u0131nda bunu anlamak \u00fczere \u00f6zel bir etkinlik tan\u0131mlanabilir.<\/p>\n\n\n\n<p>\u00d6zel Etkinlik olu\u015fturmak i\u00e7in etkinlik ad\u0131n\u0131n a\u00e7\u0131klay\u0131c\u0131 ve anlaml\u0131 olmas\u0131 \u00f6nemlidir. <strong>Etkinlik parametreleri<\/strong>, etkinlikle ilgili ek bilgileri depolamak i\u00e7in kullan\u0131labilir. Ayr\u0131ca, \u00f6zel etkinliklerinizi test etmeniz ve do\u011fru \u015fekilde \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olman\u0131z \u00f6nemlidir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web siteniz veya uygulaman\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mek, her dijital pazarlamac\u0131n\u0131n temel hedeflerinden biridir. Bu noktada Google Analytics, paha bi\u00e7ilemez bir ara\u00e7 olarak kar\u015f\u0131m\u0131za \u00e7\u0131kar. Google Analytics\u2019in son s\u00fcr\u00fcm\u00fc olan Google Analytics 4 (GA4), kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 daha ayr\u0131nt\u0131l\u0131 ve kapsaml\u0131 bir \u015fekilde analiz etmenizi sa\u011flayarak, GA4 Etkinlik Olu\u015fturma ile bu hedeflere ula\u015fman\u0131za [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":27894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics 4 Eventleri Nelerdir? 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