{"id":2720,"date":"2020-09-02T14:14:08","date_gmt":"2020-09-02T14:14:08","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=2720"},"modified":"2023-11-03T15:04:41","modified_gmt":"2023-11-03T12:04:41","slug":"kohort-analizi","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/kohort-analizi","title":{"rendered":"Kohort Analizi Nedir? Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"\n<p><strong>Kohort analizi nedir<\/strong>, sorusu dijital pazarlama konusunda farkl\u0131 metotlar arayan insanlar aras\u0131nda cevab\u0131 aranan bir soru olmu\u015ftur. Kohort analizi ile etkin bir b\u00fcy\u00fcme g\u00f6sterebilmeniz m\u00fcmk\u00fcnd\u00fcr. \u00dcr\u00fcnlerinizdeki sorunlar\u0131 planl\u0131 bir \u015fekilde belirleyerek, hedefledi\u011finiz noktada ilerlerken kayb\u0131n\u0131z\u0131 azaltan ayn\u0131 oranda gelirinizi artt\u0131ran \u00fcr\u00fcnleri saptaman\u0131z\u0131 sa\u011flar. Google Analytics \u00fczerinden kohort analizini sa\u011flayabilirsiniz. Bu yaz\u0131m\u0131z\u0131n yeni ba\u015flayanlar i\u00e7in kolay dile sahip bir rehber olmas\u0131n\u0131 sa\u011flad\u0131k.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kohort-Analizi-Nedir-ve-Ne-Ise-Yarar\"><\/span><strong>Kohort Analizi Nedir ve Ne \u0130\u015fe Yarar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Kohort nedir <\/strong>konusu kelime anlam\u0131 olarak ortak \u00f6zellikleri bar\u0131nd\u0131ran bir grup insan olarak tan\u0131mlanabilir. Kohort analizi ise m\u00fc\u015fterilerin y\u00f6nelimlerini alg\u0131layabilmek ve anlamak i\u00e7in \u00f6zel hedefli sorular sorman\u0131z\u0131 sonucunda da geliri artt\u0131rmaya y\u00f6nelik kararlar alabilece\u011finiz bilan\u00e7oyu sunan bir sistemdir. Ba\u015fka bir isim ile tan\u0131mlamak gerekirse m\u00fc\u015fteri kayb\u0131 analizi olarak da nitelendirilebilir.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/09\/kohort-analizi-3.png\"><img decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/09\/kohort-analizi-3.png\" alt=\"kohort nedir\" class=\"wp-image-2726\"\/><\/a><\/figure><\/div>\n\n\n<p>M\u00fc\u015fterileri\nelde tutmak ad\u0131na temel olarak 3 sorunun yan\u0131t\u0131n\u0131 bulman\u0131z sizi nihai ba\u015far\u0131ya\nula\u015ft\u0131racakt\u0131r.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sitenizde kimler etkile\u015fim\n     halinde kimler de\u011fil?<\/li>\n\n\n\n<li>Sitenizde dalgalanma ne zaman\n     oldu?<\/li>\n\n\n\n<li>Kitleniz neden ilgilerini\n     kaybetti?<\/li>\n<\/ol>\n\n\n\n<p>Bu sorulara yan\u0131t\nvermeniz i\u00e7in \u00f6ncelikli olarak yapman\u0131z gereken 2 adet kohort belirlemek\nolacakt\u0131r. Bu kohort s\u0131n\u0131flar\u0131;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Edinme gruplar\u0131:<\/em> Gruplar, \u00fcr\u00fcn\u00fcn\u00fcz i\u00e7in\n     kaydolmalar\u0131na g\u00f6re b\u00f6l\u00fcn\u00fcrler.<\/li>\n\n\n\n<li><em>Davran\u0131\u015fsal gruplar:<\/em> Gruplar, \u00fcr\u00fcn\u00fcn\u00fcze y\u00f6nelik\n     davran\u0131\u015f ve eylemlerine g\u00f6re b\u00f6l\u00fcn\u00fcrler.<\/li>\n<\/ul>\n\n\n\n<p>Edinme\nkohortlar\u0131 ile kim ve ne zaman sorular\u0131na yan\u0131t bulabilirken, davran\u0131\u015fsal\nkohortlar ile neden sorusuna yan\u0131t bulabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kohort-Analizi-Nedir-ve-Kohort-Analizini-Kullanma-Yollari\"><\/span>Kohort Analizi Nedir ve Kohort Analizini Kullanma Yollar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kohort\nanalizinden elde etti\u011finiz verilerle bile\u015fen kullan\u0131c\u0131 gruplar\u0131n\u0131n\ndavran\u0131\u015f\u0131ndan genel kitle hakk\u0131nda \u00e7\u0131kar\u0131mlar sa\u011flayabilirsiniz. Bunu 3 farkl\u0131\nyolla yapabilmeniz m\u00fcmk\u00fcn olacakt\u0131r.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>E-b\u00fcltenlerinizde g\u00fcnl\u00fck olarak      sundu\u011funuz posta g\u00f6nderimine kohortlar\u0131n\u0131z\u0131n yan\u0131tlar\u0131na bakarak      davran\u0131\u015flar\u0131n\u0131 \u00f6l\u00e7ebilirsiniz.<\/li>\n\n\n\n<li>Kohortlar\u0131 edinme tarihinize      g\u00f6re g\u00fcnl\u00fck, haftal\u0131k ve y\u0131ll\u0131k periyotlarda davran\u0131\u015f ve performanslar\u0131n\u0131      \u00f6l\u00e7ebilirsiniz.<\/li>\n\n\n\n<li>Kohortlar i\u00e7in ortak bir      \u00f6zellik belirleyip, gruplara ay\u0131rabilirsiniz. \u00c7e\u015fitli metriklerle <a href=\"https:\/\/www.dopinger.com\/tr\/blog\/google-kullanici-davranislari-analizi\">kullan\u0131c\u0131 davran\u0131\u015f\u0131 analizi<\/a> yapabilirsiniz.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google-Analytics-ile-Kohort-Analizi-Nasil-Yapilir\"><\/span><strong>Google Analytics ile Kohort Analizi Nas\u0131l Yap\u0131l\u0131r?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Google Analytics kohort analizi<\/strong> verilerini g\u00f6rmek i\u00e7in yapman\u0131z\ngerekenler \u015funlard\u0131r;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Google Analytics&#8217;i kurun.\n     Ard\u0131ndan oturum a\u00e7\u0131n.&nbsp;<\/li>\n\n\n\n<li>Ana sayfada sol tarafta yer\n     alan Raporlar &gt; Kitle &gt; Kohort Analizi k\u0131sm\u0131na t\u0131klay\u0131n\u0131z.<\/li>\n<\/ol>\n\n\n\n<p>G\u00f6rece\u011finiz\nk\u0131s\u0131m size biraz kar\u0131\u015f\u0131k gelebilir fakat istedi\u011finiz metrikleri g\u00f6z \u00f6n\u00fcnde\nbulundurarak yarar\u0131n\u0131za olu\u015fturaca\u011f\u0131n\u0131z bir rapor size uzun vadede yard\u0131mc\u0131\nolacakt\u0131r. Bunun i\u00e7in de sayfada yer alan k\u0131s\u0131mlar\u0131n ne anlama geldi\u011fini\nbilmeniz raporu yap\u0131land\u0131rman\u0131z konusunda \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n<p><em>Kohort T\u00fcr\u00fc:<\/em> Kohortunuzu karakterize eden\nk\u0131s\u0131md\u0131r. Edinme tarihini (kullan\u0131c\u0131n\u0131n sizinle ilk kez etkile\u015fime ge\u00e7ti\u011fi\ntarih) bir kohort t\u00fcr\u00fc olarak se\u00e7ebilirsiniz.&nbsp;<\/p>\n\n\n\n<p><em>Kohort Boyutu:<\/em> Kohortlar\u0131n periyodik olarak\nzamansal boyutunu temsil eder. Kohort t\u00fcr\u00fcn\u00fc edinme tarihi se\u00e7meniz halinde\ng\u00fcnl\u00fck, ayl\u0131k ve y\u0131ll\u0131k periyotlardan birini tercih edebilirsiniz.&nbsp;<\/p>\n\n\n\n<p><em>Metrik:<\/em> De\u011ferlendirmek istedi\u011finiz\nk\u0131stast\u0131r. Elde tutma, kullan\u0131c\u0131 ba\u015f\u0131na ve toplam k\u0131s\u0131mlar\u0131ndan istedi\u011finiz\nmetri\u011fi se\u00e7ebilirsiniz.<\/p>\n\n\n\n<p><em>Tarih Aral\u0131\u011f\u0131<\/em>: Verilerin zaman aral\u0131\u011f\u0131n\u0131 temsil\neder. \u0130ste\u011fine g\u00f6re son 7 g\u00fcn, 14 g\u00fcn, 21 g\u00fcn ya da 30 g\u00fcn\u00fc tercih\nedebilirsiniz.&nbsp;<\/p>\n\n\n\n<p><em>N tane se\u00e7ili kohort:<\/em> Grafikte g\u00f6sterilen kohortlar<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/09\/kohort-analizi-1.jpg\"><img decoding=\"async\" width=\"960\" height=\"416\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/09\/kohort-analizi-1-960x416.jpg\" alt=\"kohort analiz\" class=\"wp-image-2724\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kohort-Analizinde-Verileri-Anlama\"><\/span><strong>Kohort Analizinde Verileri Anlama&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se\u00e7ilen\nk\u0131staslar\u0131 belirlemenizin ard\u0131ndan kar\u015f\u0131n\u0131za \u00e7\u0131kacak grafikte do\u011fru\n\u00e7\u0131kar\u0131mlarda bulunman\u0131z i\u00e7in grafik okumay\u0131 \u00f6\u011frenmeniz gerekmektedir. Bunu da\ngrafik verilerinin en anlama geldi\u011fini bilerek sa\u011flayabilirsiniz.&nbsp;<\/p>\n\n\n\n<p><em>Tablo:<\/em> Grafik, varsay\u0131lan t\u00fcm gruplar\u0131n\nk\u00fcm\u00fclatif metrik de\u011ferlerini g\u00f6steren k\u0131s\u0131md\u0131r. N tane se\u00e7ili men\u00fcs\u00fcn\u00fc\nkullanarak tek olarak analiz edebilirsiniz ya da t\u00fcm\u00fcn\u00fc tercih\nedebilirsiniz.&nbsp;<\/p>\n\n\n\n<p><em>S\u00fctunlar:<\/em> \u0130lk s\u00fctun belirledi\u011finiz kohortlar\u0131\nve her kohorttaki kullan\u0131c\u0131 say\u0131s\u0131n\u0131 g\u00f6sterir. Di\u011fer s\u00fctunlar ise Kohort Boyutu\ni\u00e7in se\u00e7ti\u011finiz s\u00fcre art\u0131\u015flar\u0131n\u0131 simgeler. G\u00fcnl\u00fck olarak se\u00e7tiyseniz her s\u00fctun\nbir g\u00fcnl\u00fck veriyi i\u00e7erir.&nbsp;<\/p>\n\n\n\n<p><em>Sat\u0131rlar:<\/em> \u0130lk sat\u0131r her bir s\u00fctunda yer alan\nt\u00fcm kohortlar\u0131n toplam metrik de\u011ferini g\u00f6sterir. Di\u011fer sat\u0131rlar ise tek tek\nkohort de\u011ferlerini g\u00f6sterir.<\/p>\n\n\n\n<p><em>H\u00fccreler: <\/em>Her h\u00fccre ilgili metrik de\u011ferini\nta\u015f\u0131r.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/09\/kohort-analizi-2.jpg\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/09\/kohort-analizi-2-960x640.jpg\" alt=\"kohort \u00e7al\u0131\u015fmas\u0131\" class=\"wp-image-2725\" srcset=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/09\/kohort-analizi-2-960x640.jpg 960w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/09\/kohort-analizi-2-480x320.jpg 480w, https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/09\/kohort-analizi-2-192x128.jpg 192w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure><\/div>\n\n\n<p><em>Renkler:<\/em> Grafikte yer alan renkler metrik\nde\u011ferlerini g\u00f6rsel olarak sunar. 5 farkl\u0131 renk de\u011feri ile metrikler temsil\nedilir. En koyu renk g\u00f6sterimi en y\u00fcksek metrik de\u011ferini ifade ederken en a\u00e7\u0131k\nrenk ise en d\u00fc\u015f\u00fck metrik de\u011ferini ifade eder.&nbsp;<\/p>\n\n\n\n<p><em>Segmentler:<\/em> Yapt\u0131\u011f\u0131n\u0131z se\u00e7imlerin sonucunda bu\nrapora segment uygularsan\u0131z ekledi\u011finiz her segment i\u00e7in ayr\u0131 bir tablo olu\u015fmaktad\u0131r.&nbsp;<\/p>\n\n\n\n<p><em>Filtreler:<\/em> 0. g\u00fcn kullan\u0131c\u0131lar\u0131n\u0131 hari\u00e7 tutan\nfiltreler birbirini takip eden g\u00fcnlerin verilerini etkileyebilmektedir.&nbsp;<\/p>\n\n\n\n<p><strong>Kohort\nanalizi nedir<\/strong> isimli\nyaz\u0131m\u0131zda, kohort analizinin ne oldu\u011funu, ne i\u015fe yarad\u0131\u011f\u0131n\u0131 ve Google Analytics\n\u00fczerinden nas\u0131l kullanabilece\u011finizi anlatt\u0131k.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dopinger.com\/tr\/\">Dopinger<\/a>&nbsp;ile Dijital d\u00fcnyada markan\u0131z\u0131 \u00f6ne ta\u015f\u0131y\u0131n!<\/p>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\">   <\/div>\n\n    <div class=\"container m-0 p-0 pm-faq\">\n            <h2 class=\"accordion-title\"><span class=\"ez-toc-section\" id=\"Hakkinda-Sikca-Sorulan-Sorular\"><\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n        <div class=\"faq accordion faq-drop\" id=\"accordion\">\n            <div class=\"col-md-12 faq-card m-0 p-0\">\n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading0\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_0\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_0\">\n                            Kohort analizi nedir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" 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18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_0\" class=\"collapse\" aria-labelledby=\"heading0\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Kohort analizi dijital pazarlama alan\u0131nda \u00fcr\u00fcnlerinizle alakal\u0131 sorunlar\u0131 planl\u0131 bir \u015fekilde belirleyerek ileriye y\u00f6nelik ad\u0131mlar\u0131n\u0131z\u0131 kar oran\u0131n\u0131z\u0131 artt\u0131rarak yapman\u0131z\u0131 sa\u011flayan bir analiz \u00e7e\u015fididir. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading1\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_1\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_1\">\n                            Kohort analizi nas\u0131l yap\u0131l\u0131r? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 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aria-labelledby=\"heading1\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Kohort analizi yapabilmek i\u00e7in Google Analytics \u00fczerinden oturum a\u00e7man\u0131z ve ard\u0131ndan Kohort Analizi Nedir: Yeni Ba\u015flayanlar \u0130\u00e7in Basit Bir Rehber isimli yaz\u0131m\u0131zdaki ad\u0131mlar\u0131 takip edebilirsiniz.  <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        \n                    <div class=\"card faq\">\n                        <div class=\"card-header collapsed d-flex justify-content-between align-items-center d-flex\" id=\"heading2\"\n                             data-toggle=\"collapse\" data-target=\"#collapse_2\" aria-expanded=\"true\" role=\"button\"\n                             aria-controls=\"collapse_2\">\n                            Kohort analizi \u00fccretli midir? \n                            <svg class=\"close\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M12.0001 18.1566C11.7432 18.1533 11.4979 18.0497 11.3163 17.8681C11.1347 17.6865 11.0312 17.4412 11.0278 17.1844V6.81402C11.0278 6.55617 11.1303 6.30888 11.3126 6.12655C11.4949 5.94423 11.7422 5.8418 12.0001 5.8418C12.2579 5.8418 12.5052 5.94423 12.6875 6.12655C12.8698 6.30888 12.9723 6.55617 12.9723 6.81402V17.1844C12.9689 17.4412 12.8654 17.6865 12.6838 17.8681C12.5022 18.0497 12.2569 18.1533 12.0001 18.1566Z\" fill=\"#4266FF\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#4266FF\"\/>\n                            <\/svg>\n                            <svg class=\"open\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                              <path d=\"M12.0002 23.6663C9.69272 23.6663 7.43709 22.9821 5.51851 21.7002C3.59994 20.4182 2.1046 18.5961 1.22157 16.4643C0.338551 14.3325 0.107512 11.9867 0.557673 9.72362C1.00783 7.46051 2.11898 5.38171 3.75059 3.7501C5.3822 2.11849 7.461 1.00735 9.72411 0.557185C11.9872 0.107024 14.333 0.338063 16.4648 1.22108C18.5966 2.10411 20.4187 3.59945 21.7006 5.51803C22.9826 7.4366 23.6668 9.69223 23.6668 11.9997C23.6668 15.0939 22.4377 18.0613 20.2497 20.2493C18.0618 22.4372 15.0944 23.6663 12.0002 23.6663ZM12.0002 2.27746C10.0773 2.27746 8.1976 2.84766 6.59879 3.91595C4.99998 4.98424 3.75386 6.50264 3.01801 8.27914C2.28215 10.0556 2.08962 12.0105 2.46476 13.8964C2.83989 15.7823 3.76584 17.5146 5.12552 18.8743C6.48519 20.234 8.21753 21.16 10.1035 21.5351C11.9894 21.9102 13.9442 21.7177 15.7207 20.9818C17.4972 20.246 19.0156 18.9999 20.0839 17.4011C21.1522 15.8022 21.7224 13.9226 21.7224 11.9997C21.7224 9.42118 20.6981 6.9483 18.8748 5.12503C17.0515 3.30176 14.5787 2.27746 12.0002 2.27746Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M5.84241 11.9996C5.84577 11.7428 5.94928 11.4974 6.13088 11.3158C6.31249 11.1342 6.55783 11.0307 6.81464 11.0273L17.185 11.0273C17.4429 11.0273 17.6901 11.1298 17.8725 11.3121C18.0548 11.4944 18.1572 11.7417 18.1572 11.9996C18.1572 12.2574 18.0548 12.5047 17.8725 12.687C17.6901 12.8694 17.4429 12.9718 17.185 12.9718L6.81464 12.9718C6.55783 12.9684 6.31249 12.8649 6.13088 12.6833C5.94928 12.5017 5.84577 12.2564 5.84241 11.9996Z\" fill=\"#EF4444\"\/>\n                              <path d=\"M17.1854 12.9718H6.815C6.55715 12.9718 6.30986 12.8694 6.12753 12.687C5.9452 12.5047 5.84277 12.2574 5.84277 11.9996C5.84277 11.7417 5.9452 11.4944 6.12753 11.3121C6.30986 11.1298 6.55715 11.0273 6.815 11.0273H17.1854C17.4432 11.0273 17.6905 11.1298 17.8728 11.3121C18.0552 11.4944 18.1576 11.7417 18.1576 11.9996C18.1576 12.2574 18.0552 12.5047 17.8728 12.687C17.6905 12.8694 17.4432 12.9718 17.1854 12.9718Z\" fill=\"#EF4444\"\/>\n                            <\/svg>\n                        <\/div>\n                        <div id=\"collapse_2\" class=\"collapse\" aria-labelledby=\"heading2\" data-parent=\"#accordion\">\n                            <div class=\"card-body\">\n                                <p>Kohort analizi Google Analytics\u2019in size \u00fccretsiz olarak sundu\u011fu bir Google hizmetidir. Kohort raporu olu\u015ftururken herhangi bir \u00fccret \u00f6demek durumunda de\u011filsiniz. <\/p>\n                            <\/div>\n                        <\/div>\n                        <\/div>\n                        <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Kohort analizi nedir, sorusu dijital pazarlama konusunda farkl\u0131 metotlar arayan insanlar aras\u0131nda cevab\u0131 aranan bir soru olmu\u015ftur. Kohort analizi ile etkin bir b\u00fcy\u00fcme g\u00f6sterebilmeniz m\u00fcmk\u00fcnd\u00fcr. \u00dcr\u00fcnlerinizdeki sorunlar\u0131 planl\u0131 bir \u015fekilde belirleyerek, hedefledi\u011finiz noktada ilerlerken kayb\u0131n\u0131z\u0131 azaltan ayn\u0131 oranda gelirinizi artt\u0131ran \u00fcr\u00fcnleri saptaman\u0131z\u0131 sa\u011flar. Google Analytics \u00fczerinden kohort analizini sa\u011flayabilirsiniz. Bu [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":16844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kohort Analizi Nedir? Kohort Analizi Nas\u0131l Yap\u0131l\u0131r? - Dopinger<\/title>\n<meta name=\"description\" content=\"Son zamanlarda dijital pazarlamada s\u0131kl\u0131kla duyulan Kohort analizi nedir? Kohort analizi nas\u0131l yap\u0131l\u0131r? 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Konu ile ilgili t\u00fcm detaylar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dopinger.com\/tr\/blog\/kohort-analizi\" \/>\n<meta property=\"og:site_name\" content=\"SEO &amp; Dijital Pazarlama Blogu\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dopingertr\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/groups\/seooo\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-02T14:14:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-03T12:04:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/dopingcloud\/blog\/tr\/2020\/09\/kohort-analizi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Halil \u0130brahim Er\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@halil_ibrahimer\" \/>\n<meta name=\"twitter:site\" content=\"@dopingertr\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Halil \u0130brahim Er\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/kohort-analizi#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/kohort-analizi\"},\"author\":{\"name\":\"Halil \u0130brahim Er\",\"@id\":\"https:\/\/www.dopinger.com\/tr\/blog\/#\/schema\/person\/8afe70ec98c797e126c30b20fc09e45c\"},\"headline\":\"Kohort Analizi Nedir? 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