{"id":2706,"date":"2020-09-02T13:45:21","date_gmt":"2020-09-02T13:45:21","guid":{"rendered":"https:\/\/www.dopinger.com\/tr\/blog\/?p=2706"},"modified":"2024-08-12T15:23:54","modified_gmt":"2024-08-12T12:23:54","slug":"icerik-pazarlama-stratejisi","status":"publish","type":"post","link":"http:\/\/www.dopinger.com\/tr\/blog\/icerik-pazarlama-stratejisi","title":{"rendered":"\u0130\u00e7erik Pazarlama Stratejisi Nas\u0131l Olu\u015fturulur?"},"content":{"rendered":"\n

\u0130\u00e7erik pazarlama stratejisi nas\u0131l olu\u015fturulur<\/strong> konusu, dijital pazarlama alan\u0131nda i\u00e7erik pazarlama metodunu tercih eden kesim i\u00e7in derin bir ara\u015ft\u0131rma konusudur. Bu soruya yan\u0131t vermek i\u00e7in tan\u0131m ba\u015flang\u0131c\u0131yla konuya a\u00e7\u0131kl\u0131k getirmeye \u00e7al\u0131\u015faca\u011f\u0131z. \u0130\u00e7erik pazarlamas\u0131, belli bir de\u011fere ve alaka seviyesine sahip i\u00e7eriklerin, bilinen kullan\u0131c\u0131 kitlesi referans al\u0131narak olu\u015fturulmas\u0131 ve bu kitlelerin harekete ge\u00e7mesini hedefleyen ama\u00e7lar edinen bir pazarlama stratejisidir.<\/p>\n\n\n\n

\u0130\u00e7erik\npazarlama stratejisi de\u011fer temas\u0131 \u00fczerine kurulmu\u015ftur. Kullan\u0131c\u0131ya sunulan\nde\u011ferli i\u00e7eriklerin size olan olumlu d\u00f6n\u00fctleri marka ya da \u00fcr\u00fcn\u00fcn\u00fcze bir\u00e7ok\nkatma de\u011fer olu\u015fturacakt\u0131r. Meydana getirdi\u011finiz i\u00e7erikler sosyal medya\nplatformlar\u0131 arac\u0131l\u0131\u011f\u0131 ile payla\u015f\u0131lacak ve daha \u00e7ok ki\u015fi taraf\u0131ndan\ng\u00f6r\u00fclecektir. Bu sayede ortaya koydu\u011funuz \u00fcr\u00fcnler sat\u0131n al\u0131nacak ve sonucunda\ng\u00f6z \u00f6n\u00fcnde olan bir marka ismi olabileceksiniz. Fakat i\u00e7erik pazarlama i\u015fine\nkarar vermeden \u00f6nce do\u011fru bir plan olu\u015fturmal\u0131 ve plan\u0131n\u0131z\u0131n her ad\u0131m\u0131n\u0131 kesin\nbir kararla \u015fekillendirin. Yapt\u0131\u011f\u0131n\u0131z yat\u0131r\u0131mlar\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 en sa\u011fl\u0131kl\u0131\n\u015fekilde alabilmeniz i\u00e7in bu \u00f6nemlidir.<\/p>\n\n\n

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\"i\u00e7erik<\/figure><\/div>\n\n\n

<\/span>\u0130\u00e7erik Pazarlama Stratejisine Neden \u0130htiya\u00e7 Duyulur?<\/strong> <\/span><\/h2>\n\n\n\n

\u0130\u00e7erik pazarlama stratejileri<\/strong> \u015firket y\u00f6neticilerinin al\u0131\u015fk\u0131n oldu\u011fu geleneksel pazarlama y\u00f6ntemlerinden olduk\u00e7a farkl\u0131 ve moderndir. Fuar tan\u0131t\u0131mlar\u0131 ve PPC gibi \u00fccretli reklam sa\u011flayan kanallar\u0131n size sundu\u011fu faydalar k\u0131sa s\u00fcrelidir. Bahsedilen stratejilerin etkileri \u00f6dedi\u011finiz mebla\u011flar kadar b\u00fcy\u00fck de\u011fildir \u00fcstelik. E\u011fer bunlardan faydaland\u0131ysan\u0131z bir kere bunun s\u00fcreklili\u011fini sa\u011flaman\u0131z gerekmektedir. Fakat i\u00e7erik pazarlama stratejisinde b\u00f6yle bir durum s\u00f6z konusu de\u011fildir. Bug\u00fcn yapt\u0131\u011f\u0131n\u0131z yat\u0131r\u0131mlar\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 uzun bir zaman boyunca alabilirsiniz. \u015eirket y\u00f6neticileri i\u00e7erik pazarlama stratejilerinin uygulama alanlar\u0131n\u0131n dar oldu\u011funu ve uygulanabilirli\u011finin zor oldu\u011funu d\u00fc\u015f\u00fcnse de, do\u011fru \u015fekilde tasarlanm\u0131\u015f pazarlama ad\u0131mlar\u0131 b\u00fcy\u00fck kazan\u0131mlar sa\u011flayabilmektedir. Her ay reklam i\u00e7in yap\u0131lan \u00f6demeler d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde i\u00e7erik pazarlama stratejisine neden ihtiya\u00e7 duyuldu\u011funu anlamak zor de\u011fil.<\/p>\n\n\n\n

\u0130\u00e7erik pazarlama stratejisi, sosyal medya pazarlama alan\u0131na i\u00e7erik olu\u015fturmay\u0131 sa\u011flarken SEO \u00e7al\u0131\u015fmalar\u0131na da b\u00fcy\u00fck oranda katk\u0131 sa\u011flar. SEO \u00e7al\u0131\u015fmalar\u0131 ile koordineli bir \u015fekilde y\u00fcr\u00fct\u00fclmesi gereken i\u00e7erik pazarlama stratejileri sayesinde kaliteli i\u00e7eri\u011fi sahip sitelerinizin arama motorlar\u0131nda b\u00fcy\u00fck ba\u015far\u0131lar elde ediyor. Ba\u015fka bir deyi\u015fle SEO-Uyumlu \u0130\u00e7erik<\/a> olu\u015fturmak \u0130\u00e7erik Pazarlamas\u0131 stratejilerinin temelini olu\u015fturmaktad\u0131r.<\/p>\n\n\n\n

\"i\u00e7erik<\/figure>\n\n\n\n

<\/span>\u0130\u00e7erik Pazarlama Stratejisi Nas\u0131l Olu\u015fturulur ve Ad\u0131mlar\u0131 Nelerdir?<\/strong> <\/span><\/h2>\n\n\n\n

Bu noktada bireyler veya \u015firketler bir i\u00e7erik pazarlama ajans\u0131 ile \u00e7al\u0131\u015fmay\u0131 da d\u00fc\u015f\u00fcnebilmektedirler. \u0130\u00e7erik pazarlama stratejisi ad\u0131mlar\u0131 detayl\u0131 bir \u015fekilde olu\u015fturulmas\u0131 gereken i\u015f ak\u0131\u015f \u015femas\u0131n\u0131 meydana getirmelidir. Bu ad\u0131mlar sayesinde i\u00e7erik pazarlama y\u00f6netimini kolay bir \u015fekilde s\u00fcrd\u00fcrebilmeniz m\u00fcmk\u00fcnd\u00fcr. \u0130\u015fte takip edilmesi gereken i\u00e7erik pazarlama a\u015famalar\u0131<\/strong>:<\/p>\n\n\n\n

    \n
  1. Ara\u015ft\u0131rma ve analiz: \u0130\u00e7erik pazarlama stratejisi olu\u015ftururken ataca\u011f\u0131n\u0131z ilk ve \u00f6nemli ad\u0131md\u0131r. Bu ad\u0131mda \u015firketinizin ihtiya\u00e7lar\u0131n\u0131, hedef kitlesini ve mevcut i\u00e7eriklerinizin i\u015f tan\u0131m\u0131n\u0131zla ne kadar ilgili oldu\u011funu kestirmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Bu ad\u0131mda yaln\u0131zca kendine y\u00f6nelik analizler yapmaktan ka\u00e7\u0131n\u0131n, rakip firmalara da g\u00f6z atmay\u0131 unutmay\u0131n. \u0130lerlemeyi sa\u011flamak ad\u0131na \u00f6n\u00fcn\u00fczde olanlardan haberiniz olmal\u0131.<\/li>\n\n\n\n
  2. Planlama: Ara\u015ft\u0131rma ve analiz ad\u0131m\u0131nda toplad\u0131\u011f\u0131n\u0131z verileri somut bir hale getirip uygulamaya \u00e7al\u0131\u015faca\u011f\u0131n\u0131z bu ad\u0131mda yarar\u0131n\u0131za olu\u015fturaca\u011f\u0131n\u0131z fikirleri a\u00e7\u0131\u011fa \u00e7\u0131karmal\u0131s\u0131n\u0131z. Bu noktada fikirlerinizin oda\u011f\u0131nda ama\u00e7lar\u0131n\u0131z ve hedef kitlenizin talep ettikleri yer almal\u0131d\u0131r. \u0130\u00e7erik plan\u0131n\u0131z\u0131 belirli bir dizayna oturttuktan sonra \u00fcretim a\u015famas\u0131na ge\u00e7i\u015f yapabilirsiniz.<\/li>\n\n\n\n
  3. \u00dcretim: \u0130\u00e7eri\u011fin temel taslaklar\u0131n\u0131 olu\u015fturman\u0131z\u0131n ard\u0131ndan fikirlerinizi \u00fcretim faaliyetlerine d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz. Bunu yapmadan farkl\u0131 de\u011ferlendirme s\u00fcre\u00e7lerinden farkl\u0131 birimler arac\u0131l\u0131\u011f\u0131yla ge\u00e7mesinin zamansal anlamda bir s\u0131k\u0131nt\u0131 olu\u015fturmayaca\u011f\u0131n\u0131 da belirtmek isteriz. Hatta \u00fcretim s\u00fcre\u00e7lerinde kullan\u0131c\u0131y\u0131 da i\u015fin i\u00e7ine katabilirsiniz.<\/li>\n\n\n\n
  4. \u0130\u00e7eri\u011fi yayma: \u0130\u00e7eri\u011finizde yapt\u0131\u011f\u0131n\u0131z son d\u00fczenlenmelerin ard\u0131ndan i\u00e7eri\u011finizi yay\u0131nc\u0131lara g\u00f6nderin. \u0130nsanlar\u0131 etkileme kapasitesi y\u00fcksek ki\u015filerin olu\u015fturaca\u011f\u0131 ad\u0131mlarla i\u00e7eri\u011finiz do\u011fru kitleye y\u00f6nlendirmeniz pek de zor olmayacakt\u0131r. <\/li>\n\n\n\n
  5. \u00d6l\u00e7me ve de\u011ferlendirme: Ara\u015ft\u0131rmadan, i\u00e7eri\u011fi yaymaya de\u011fin i\u00e7inde yer ald\u0131\u011f\u0131n\u0131z s\u00fcreci kazand\u0131klar\u0131n\u0131z ve kaybettikleriniz ile objektif bir \u015fekilde de\u011ferlendirin. Kendinize geri d\u00f6n\u00fc\u015f, etkile\u015fim, marka fark\u0131ndal\u0131\u011f\u0131, sat\u0131\u015f etkileri gibi de\u011fi\u015fim noktalar\u0131nda metrikler t\u00fcretin. Bunun i\u00e7in bir Excel sayfas\u0131 olu\u015fturmak dahi olumlu etki olu\u015fturacakt\u0131r.<\/li>\n<\/ol>\n\n\n\n

    Bu yaz\u0131m\u0131zda i\u00e7erik pazarlamaya neden ihtiya\u00e7 duyuldu\u011fu ve a\u015famalar\u0131n\u0131n neler oldu\u011fundan k\u0131saca bahsettik. Bunlara ek olarak, stratejinizi paravan blog<\/a> \u00fczerinden de planlayabilirsiniz. Ayr\u0131ca bu alandaki i\u00e7erik trendlerini<\/a> takip ederek daimi olarak g\u00fcncel kalabilirsiniz. \u0130lintili olan di\u011fer konular hakk\u0131nda yaz\u0131lar\u0131m\u0131z\u0131 takip etmeye devam edin.<\/p>\n\n\n\n

    Dopinger<\/a> ile Dijital d\u00fcnyada markan\u0131z\u0131 \u00f6ne ta\u015f\u0131y\u0131n!<\/p>\n\n\n\n

    <\/div>\n\n
    \n

    <\/span> Hakk\u0131nda S\u0131k\u00e7a Sorulan Sorular<\/span><\/h2>\n
    \n
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    \n
    \n \u0130\u00e7erik pazarlama stratejisi nedir? \n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
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    \n

    Belli bir de\u011feri olan i\u00e7eriklerin hedef kullan\u0131c\u0131 kitlesi g\u00f6z \u00f6n\u00fcnde bulundurularak \u00e7e\u015fitli a\u015famalardan ge\u00e7irilerek \u00fcretilmesi bunun sonucunda ise marka fark\u0131ndal\u0131\u011f\u0131 yaratma amac\u0131na ula\u015f\u0131lmas\u0131d\u0131r. <\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

    \n
    \n \u0130\u00e7erik pazarlama stratejisi gerekli midir? \n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
    \n
    \n

    Fuar tan\u0131t\u0131m\u0131 ya da PPC gibi \u00fccrete dayal\u0131 pazarlama stratejilerinin aksine i\u00e7erik pazarlama stratejileri k\u0131sa vadede uzun etkiler sa\u011flad\u0131\u011f\u0131ndan g\u00fcn\u00fcm\u00fczde ba\u015fvurulmas\u0131 gereken bir y\u00f6ntemdir. <\/p>\n <\/div>\n <\/div>\n <\/div>\n \n

    \n
    \n \u0130\u00e7erik pazarlama stratejisi ad\u0131mlar\u0131 nelerdir? \n \n \n \n \n <\/svg>\n \n \n \n \n <\/svg>\n <\/div>\n
    \n
    \n

    Ara\u015ft\u0131rma analiz, planlama, \u00fcretim, i\u00e7eri\u011fi yayma ve de\u011ferlendirme ad\u0131mlar\u0131 \u015feklinde k\u0131saca \u00f6zetlenebilir. Bu ad\u0131mlar istek do\u011frultusunda detayland\u0131r\u0131labilir. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

    \u0130\u00e7erik pazarlama stratejisi nas\u0131l olu\u015fturulur konusu, dijital pazarlama alan\u0131nda i\u00e7erik pazarlama metodunu tercih eden kesim i\u00e7in derin bir ara\u015ft\u0131rma konusudur. Bu soruya yan\u0131t vermek i\u00e7in tan\u0131m ba\u015flang\u0131c\u0131yla konuya a\u00e7\u0131kl\u0131k getirmeye \u00e7al\u0131\u015faca\u011f\u0131z. \u0130\u00e7erik pazarlamas\u0131, belli bir de\u011fere ve alaka seviyesine sahip i\u00e7eriklerin, bilinen kullan\u0131c\u0131 kitlesi referans al\u0131narak olu\u015fturulmas\u0131 ve bu kitlelerin […]<\/p>\n","protected":false},"author":4,"featured_media":20979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-2706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-seo","entry"],"yoast_head":"\n\u0130\u00e7erik Pazarlama Stratejisi Nas\u0131l Olu\u015fturulur? - Dopinger<\/title>\n<meta name=\"description\" content=\"SEO a\u00e7\u0131s\u0131ndan en \u00f6nemli \u00e7al\u0131\u015fma alanlar\u0131ndan olan i\u00e7erikler her ge\u00e7en g\u00fcn \u00f6nem kazanmaktad\u0131r. 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